HomeMy WebLinkAbout041526 - Meeting MinutesAtascadero Tourism Business Improvement District Advisory Board
April 15, 2026
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CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, April 15, 2026, at 2:30 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:33 P.M.
ROLL CALL:
Present: Board Members Clint Pearce and Christopher Oh, Vice Chairperson Sohi,
Chairperson Harden
Vacant: None.
Absent: Sarah Maggelet
Staff Present: Terrie Banish, Director Community Services & Promotions
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment: None
Chairperson Harden closed public comment.
PRESENTATION:
1. County Update from Supervisor Heather Moreno
5th District County Supervisor, Heather Moreno
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – March 18, 2026, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve March 18, 2026, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Sohi
SECOND BY: Oh
1. Approve Consent Calendar.
AYES (4): Pearce, Oh, Sohi, Harden
ABSENT (1): Maggelet,
VACANT (0): None.
Atascadero Tourism Business Improvement District Advisory Board
April 15, 2026
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Passed 4-0
B. BUSINESS ITEMS:
1. 2026-2027 ATBID Annual Assessment Review
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board review and provide staff direction on any
changes to the Annual Assessment for the second year of the two-year budget cycle for
the 2026-2027 fiscal year. [City]
Director Banish from the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Sohi
1. The Board motioned to approve the Annual Assessment for the second year of the
two-year budget cycle.
AYES (4): Sohi, Oh, Pearce, Harden
NAYES (0):
ABSENT (1): Maggelet
VACANT (0):
Passed 4-0
2. VisitAtascadero.com Expanded Calendar Offerings
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to review and provide staff direction on adding
event venues, signature events and attractions, within close proximity be added to the
Event Calendar on the VisitAtascadero.com website. [City & Verdin Marketing]
Director Banish with the City and Ashlee Akers with Verdin Marketing presented the item and
answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Sohi
SECOND BY: Oh
1. The Board motioned to approve adding event venues, signature events and attractions
within a 20-mile radius to be added to the Event Calendar.
Atascadero Tourism Business Improvement District Advisory Board
April 15, 2026
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AYES (4): Sohi, Oh, Pearce, Harden
NAYES (0):
ABSENT (1): Maggelet
VACANT (0):
Passed 4-0
3. Neighborhood Tab Campaign Extension
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction to
continue the Winter Neighborhood Tab Campaign promotion into the Spring timeframe.
[Verdin Marketing]
Ashlee Akers with Verdin Marketing presented the item and answered questions from the board.
3:10 Sohi left the meeting.
3:11 Sohi returned to the meeting.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Matt Halverson with Visit SLO Cal
Chairperson Harden closed public comment.
3:25 Sohi left the meeting.
MOTION BY: Oh
SECOND BY: Pearce
1. The Board motioned to continue the campaign through the end of May or while
supplies last.
AYES (3): Oh, Pearce, Harden
NAYES (0):
ABSENT (2): Maggelet, Sohi
VACANT (0):
Passed 3-0
4. Quarterly Marketing Report
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to receive and file Verdin Marketing’s Quarterly
Marketing Report for Q3 2026. [Verdin Marketing]
Ashlee Akers with Verdin Marketing presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
Atascadero Tourism Business Improvement District Advisory Board
April 15, 2026
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The Board received and filed Verdin Marketing’s Quarterly Marketing Report.
3:35 Sohi returned to meeting.
5. 2026 IPW Conference Delegate Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board review and provide staff direction regarding
delegate assignment for participation at the 2026 IPW conference. [City]
Director Banish with the City presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Oh
1. The Board motioned to assign Director Terrie Banish to participate at the 2026 IPW
Conference.
AYES (4): Sohi, Oh, Pearce, Harden
NAYES (0):
ABSENT (1): Maggelet
VACANT (0):
Passed 4-0
6. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report Update &
Performance Results. [City]
Director Banish with the City and Ashlee Akers with Verdin Marketing presented the item and
answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Report Update & Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
Atascadero Tourism Business Improvement District Advisory Board
April 15, 2026
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D. BOARD MEMBER COMMENTS: Board Members would like to revisit the board’s Mission and
Vision Statement in a future meeting.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. 2026-2027 Marketing Plan Review (May).
2. Event recap for Christmas at Santa Margarita Ranch (May).
3. Event recap & renewal for Garden Lights & Winter Nights (May).
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 4:13 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator