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Atascadero Tourism Business Improvement District Advisory Board
February 18, 2026
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CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, February 18, 2026, at 1:00 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:04 P.M.
ROLL CALL:
Present: Board Members Clint Pearce, Vice Chairperson Sohi, Chairperson Harden
Vacant: None.
Absent: Board Members Sarah Maggelet and Christopher Oh
Staff Present: Terrie Banish, Director Community Services & Promotions
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment: None
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – January 21, 2026, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve January 21, 2026, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Pearce
SECOND BY: Oh
1. Approve Consent Calendar.
AYES (3): Pearce, Sohi, Harden
ABSENT (2): Maggelet, Sohi
VACANT (0): None.
Passed 3-0
1:07 Board Member Maggelet arrived.
Atascadero Tourism Business Improvement District Advisory Board
February 18, 2026
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B. BUSINESS ITEMS:
1. Atascadero Fall Festival 2025 Event Recap & 2026 Event Sponsorship Renewal Request
▪ Fiscal Impact: Up to $25,000.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the marketing results of the November 2025
Atascadero Fall Festival.
2. Provide staff direction on the 2026 event support request renewal. [En
Fuego Events/ Andres Nunos]
Andres Nuno from En Fuego Events presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Maggelet
1. The Board received and filed the marketing results of the November 2025
Atascadero Fall Festival
2. The Advisory Board motioned to move forward with 2026 new event date and
event support for $25.000.
AYES (3): Pearce, Maggelet, Harden
NAYES (1): Sohi
ABSENT (1): Oh
VACANT (0):
Passed 3-1
2. Central Coast Craft Beer Festival 2025 Event Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Central Coast Craft Beer
Consortium’s event update for the Central Coast Craft Beer Festival to be held on March
21, 2026. [En Fuego Events/ Andres Nunos]
Andres Nuno from En Fuego Events presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
Atascadero Tourism Business Improvement District Advisory Board
February 18, 2026
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The Board received and filed the Central Coast Craft Beer Consortium’s event update for the
Central Coast Craft Beer Festival.
3. ATBID Advisory Board Review Monthly Meeting Times
▪ Fiscal Impact: None.
▪ Recommendation ATBID Advisory Board to revisit and provide staff direction to move
meeting times on the 3rd Wednesday of the month from 1:00 pm – 3:00 pm back to 2:30
-4:30 pm or leave it in place [City].
Director Banish with the City presented the item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Sohi
1. The Board motioned to move meeting times on the 3rd Wednesday of the month back to
2:30-4:30pm.
AYES (4): Pearce, Maggelet, Harden, Sohi
NAYES (0):
ABSENT (1): Oh
VACANT (0):
Passed 4-0
4. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report &
Performance Results. [City]
Director Banish with the City presented the item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None
Chairperson Harden closed public comment.
The Board received and filed the Budget Report & Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
Atascadero Tourism Business Improvement District Advisory Board
February 18, 2026
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D. BOARD MEMBER COMMENTS: Board Members request Heather Moreno present at a future
meeting to discuss updates on county events.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Annual Reserve discussion (March).
2. ATBID Annual Budget Assessment Approval (May).
3. California Mid-State Fair 2026 Sponsorship Program (March)
▪ 2026 CMSF Annual Awards – Friday, March 27, 5:30 pm, Paso Robles Event Center
4. Lodging Owners Meeting for Board Terms: February 18, 2026, at 3:30 pm, City Hall
5. Quarterly Marketing Recap (April).
6. Upcoming City Council Meeting Industry Related Items:
▪ Short Term Rental Management Report – February 24th City Council Meeting, 6 pm
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 2:22 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator