HomeMy WebLinkAboutResolution 2025-006_Exhibit_AResolution No. 2025-006
Exhibit A
Atascadero Tourism Business Improvement District (ATBID)
Annual Report
Fiscal Year 2025-2026
(Pursuant to Streets & Highways Code Section 36533)
1. Proposed activities, programs and projects for the fiscal year:
Contract Services
o Marketing Firm
o Destination Management
o Administration Services
Marketing Plan
Maintenance of Visual Assets
o Photography & Content
o Creative Services
Digital Marketing
o Website Content & Updates (i.e., Visit Atascadero; SLO CAL)
o Social Media
Advertising
o Print & Promotional Items
o Digital
o Reactive & Co-op Opportunities
Public Relations
o Group FAM (familiarization tours for journalists, tour operators and
meeting & event coordinators)
o Individual Journalist Hosted Itineraries; Attend conferences.
o Press Releases
Tour & Travel
o Collaboration with Central Coast Tourism Council (CCTC)
Familiarization Tours (FAMs)
o Collaboration with Visit California FAMs
o Collaboration with San Luis Obispo County’s Tourism Marketing
District FAMs
Consumer Outreach
o Event Sponsorships Opportunities
o Event Marketing
o Email Marketing
Administration of TBID fund
o Implement .5% of assessment funds for improvements to the Zoo,
and adjacent areas in Lake Park to drive events, tourism and
additional hotel stays.
2. Approximate cost of such activities, programs and projects for the 2025-2026 fiscal
year is projected to be $503,680.
3. Amount of fund balance as of June 30, 2025, is projected to be $728,870.
4. Estimated fund balance for June 30, 2026, is budgeted at $752,090.
5. Contributions received other than assessments:
Docusign Envelope ID: F23DC46B-16AC-4938-9F52-C2A1AF98C65E
Resolution No. 2025-006
Exhibit A
Estimated interest income of $17,900 for fiscal year 2024-2025.
Estimated interest income for fiscal year 2025-2026 is budgeted at $16,100.
6. Assessments are collected and remitted by each lodging business equal to 2.5%
of the rent charged by the business as defined in Atascadero Municipal Code
Section 3-16 and Section 3-03.
Docusign Envelope ID: F23DC46B-16AC-4938-9F52-C2A1AF98C65E