HomeMy WebLinkAbout091626 -Meeting MinutesCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, September 16, 2026, at 2:30 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Chairperson Oh called the meeting to order at 2:42 P.M.
ROLL CALL:
Present: Chairperson Christopher Oh, Board Members Clint Pearce and Sarah
Maggelet
Vacant: Board Member
Absent: Board Member Nikki Inman
Staff Present: Terrie Banish, Director Community Services & Promotions
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment: None.
Chairperson Oh closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – August 19, 2026, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve August 19, 2026, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Pearce
SECOND BY: Oh
1. Approve Consent Calendar.
AYES (3): Pearce, Oh, Maggelet.
ABSENT (1): Inman.
VACANT (1): Board Member.
Passed 3-0
B. BUSINESS ITEMS:
1. CalSAE Seasonal Spectacular Travel Expenses
▪ Fiscal Impact: UP to $4,750.
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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▪ Recommendation: ATBID Advisory Board ATBID Advisory Board approve additional travel
expenses associated with staff attendance at the CalSAE Seasonal Spectacular on behalf
of Visit Atascadero. [Verdin Marketing]
Ashley Maskato from Verdin Marketing presented the items and answered questions from the
board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
MOTION BY: Pearce
SECOND BY: Maggelet
The Board motions to approve the additional expenses associated with CalSAE up to $4,750.
AYES (3): Pearce, Oh, Maggelet
ABSENT (1): Inman
VACANT (1): Board Member
Passed 3-0
2. Central Coast Tourism Council (CCTC) Sunset Magazine Travel Newsletter Sponsorship
▪ Fiscal Impact: Up to $3,000.
▪ Recommendation: ATBID Advisory Board approve the Sunset Travel Newsletter
sponsorship as an add-on for the Central Coast Tourism Council (CCTC) Sunset Co-op.
[Verdin Marketing]
Ashley Maskato with Verdin Marketing presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: Molly Cano with Visit SLO Cal.
Chairperson Oh closed public comment.
MOTION BY: Maggelet
SECOND BY: Oh
The Board motioned to approve the Sunset Travel Newsletter up to $3,000.
AYES (3): Pearce, Oh, Maggelet
ABSENT (1): Inman
VACANT (1): Board Member
Passed 3-0
3. Promotional Event Swag Expenses
▪ Fiscal Impact: Up to $2,500.
▪ Recommendation: ATBID Advisory Board review and approve additional expenses for
promotional giveaway items for upcoming events. [City/ Verdin]
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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Director Banish with the City and Ashley Maskato with Verdin Marketing presented the item and
answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
MOTION BY: Pearce
SECOND BY: Oh
The Board motioned to approve the additional expenses of $2,815 for promotional giveaway
items.
AYES (3): Pearce, Oh, Maggelet
ABSENT (1): Inman
VACANT (1): Board Member
Passed 3-0
4. Hotel Beds & Visit California Co-op Campaign
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file review of the Hotel Beds Co-op
Program. [SLO CAL]
Molly Cano with Visit SLO CAL presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
The Board Received and Filed the review of the Hotel Beds Co-op Program.
5. Sensorio Preferred Partner Program
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to discuss and provide direction on the
Sensorio Preferred Partner program. [Sensorio]
Ryan Hopple with Sensorio presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
Motion not taken on behalf of ATBID; lodging properties can reach out to Sensorio’s
Preferred Partner Program individually.
6. Budget Report Update & Performance Results
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report Update &
Performance Results. [City]
Director Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: Molly Cano with Visit SLO Cal.
Chairperson Oh closed public comment.
The Board received and filed the Budget Report Update & Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: Would like to add Emergency Preparedness and Displacement
Program to Future Agenda Items.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. SLOCAL Up + Adam Pod Cast Opportunity (October).
2. Bring back Paid Media Marketing Ideas (October).
3. Expense Threshold that doesn’t require Board approval (October).
4. Central Coast Zoo Update (October/November).
F. ADJOURNMENT:
Chairperson Oh adjourned the meeting at 3:55 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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