HomeMy WebLinkAbout081926- Meeting MinutesCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MINUTES
Wednesday, September 16, 2026, at 2:30 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Director Terrie Banish called the meeting to order at 2:30 P.M.
ROLL CALL:
Present: Board Members Clint Pearce, Nikki Inman and Christopher Oh
Vacant: Board Member
Absent: Board Member Sarah Maggelet.
Staff Present: Terrie Banish, Director Community Services & Promotions and City Manager
Jim Lewis
PUBLIC COMMENT:
Director Banish opened public comment.
The following citizens provided public comment: None.
Director Banish closed public comment.
PRESENTATION
1. ATBID Board Bylaws & Resolutions
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – August 19, 2026, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve August 19, 2026, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Pearce
SECOND BY: Inman
1. Approve Consent Calendar.
AYES (3): Pearce, Oh, Inman
ABSENT (1): Maggelet.
VACANT (1): Board Member.
Passed 3-0
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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B. BUSINESS ITEMS:
1. ATBID Board Member Vacancy for the 2026-2028 Two-Year Term
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction for the
unscheduled Board Member vacancy for the 2026-2028 Two-Year Term. [City]
Director Banish from the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Director Banish opened public comment.
The following citizens provided public comment on this item: None.
Director Banish closed public comment.
No motion made. At this time, Board continues with four (4) board members.
2. Election of Chairperson and Vice Chairperson for the Atascadero Tourism Business
Improvement District (ATBID) Advisory Board for the 2026-2027 Fiscal Year Term
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Board to elect one member to serve as Chairperson and one
member to serve as Vice Chairperson for the ATBID Advisory Board for the 2026-2027
fiscal year term. [City]
Director Banish with the City presented the item and answered questions from the board.
PUBLIC COMMENT:
Director Banish opened public comment.
The following citizens provided public comment on this item: None.
Director Banish closed public comment.
MOTION BY: Inman
SECOND BY: Pearce
The Board motioned to elect Chris Oh as Chairperson and Clint Pearce as Vice Chairperson.
AYES (3): Pearce, Oh, Inman
ABSENT (1): Maggelet.
VACANT (1): Board Member
Passed 3-0
3. Quarterly Marketing Report Recap & Annual Review
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file Verdin Marketing’s Quarterly
Marketing Report for Q4 2026 and Annual Review for FY25-26. [Verdin Marketing]
Ashley Maskato with Verdin Marketing presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
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September 16, 2026
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Chairperson Oh closed public comment.
The Board received and filed recap of the Verdin Marketing’s Quarterly Report for Q4 2026
and Annual Review for FY25-26.
4. Garden Lights & Winter Nights Event Recap 2025 & Event Request 2026
▪ Fiscal Impact: $10,000.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the 2025 event summary and attendance results.
2. Provide staff direction on the 2026 event support request renewal. [City]
Director Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
1. The Board Received and Filed the recap of the 2025 event summary and attendance
results.
MOTION BY: Pearce
SECOND BY: Oh
2. The Board motioned to approve 2026 event support and request renewal for $10,000.
AYES (3): Pearce, Oh, Inman
ABSENT (1): Maggelet.
VACANT (1): Board Member.
Passed 3-0
5. Christmas at Santa Margarita Ranch 2025 Event Recap & 2026 Event Request
▪ Fiscal Impact: Up to $7,500.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the marketing results of the December 2025 event summary
and attendance results.
2. Provide staff direction on the 2026 event support request renewal. [Santa Margarita
Ranch]
Steve Rossi with the Santa Margarita Ranch presented the items and answered questions from the
board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
1. The Board received and filed the marketing results of the December 2025 event summary
and attendance results.
MOTION BY: Inman
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September 16, 2026
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SECOND BY: Pearce
2. The Board motions to approve event support request renewal up to $7,500, with the
potential to add $2,500 with more marketing and booking results.
AYES (3): Pearce, Oh, Inman
ABSENT (1): Maggelet.
VACANT (1): Board Member.
Passed 3-0
6. Additional Expenses for Del Mar Food & Wine Festival Co-op
▪ Fiscal Impact: Up to $8,500.
▪ Recommendation: ATBID Advisory Board provide staff direction regarding additional
expenses for participation at the 2026 Del Mar Food & Wine Festival. [City/ SLO CAL/
Verdin]
Director Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: Matt Halverson with Visit SLO Cal.
Chairperson Oh closed public comment.
MOTION BY: Oh
SECOND BY: Pearce
The Board motioned to approve the additional expenses of $8,5000 for participation at the 2026
Del Mar Food & Wine Festival with the provision to increase merchandise for other events.
AYES (3): Pearce, Oh, Inman
ABSENT (1): Maggelet.
VACANT (1): Board Member.
Passed 3-0
7. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report Update &
Performance Results. [City]
Director Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Oh opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Oh closed public comment.
The Board received and filed the Budget Report Update & Performance Results.
C. UPDATES:
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September 16, 2026
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1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: Updated agenda items provided below.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Rules of the Annual Assessment (September).
2. Sensorio Preferred Partner Program (September).
3. Review of Hotel Beds Co-op Program (September).
4. Expense Threshold Amount that doesn’t require ATBID Board Approval. (September)
5. Central Coast Zoo Update (October).
F. ADJOURNMENT:
Chairperson Oh adjourned the meeting at 4:22 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
Atascadero Tourism Business Improvement District Advisory Board
September 16, 2026
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