HomeMy WebLinkAbout061726 - Meeting Minutes
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
Present: Board Members Clint Pearce and Christopher Oh, Vice Chairperson Sohi,
Chairperson Harden
Vacant: None.
Absent: Board Member Sarah Maggelet.
Staff Present: Terrie Banish, Director Community Services & Promotions
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment: Maira Arellano, Director of Sales at Everly grove.
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – June 17, 2026, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve June 17, 2026, Regular Meeting Draft
Action Minutes. [City]
MOTION BY: Sohi
SECOND BY: Pearce
1. Approve Consent Calendar.
AYES (4): Pearce, Oh, Sohi, Harden
ABSENT (1): Maggelet.
VACANT (0): None.
Passed 4-0
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June 17, 2026
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MEETING MINUTES
Wednesday, June 17, 2026, at 2:30 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:31 P.M.
ROLL CALL:
B. BUSINESS ITEMS:
1. Vina Robles Ampitheatre Venue & 2026 Sponsorship Opportunity
▪ Fiscal Impact: Up to $10,000.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction on the
Vina Robles Ampitheatre Sponsorship Advertising Program in time for the 2026
Entertainment Season. [Vina Robles Ampitheathre].
Manual Barba from Vino Robles Ampitheatre presented the items and answered questions from the
board. (Exhibit A)
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board deferred a motion and requested more data be brought back to August meeting.
2. Central Coast Craft Beer Festival 2026 Event Recap & 2027 Event Support Renewal
Application
▪ Fiscal Impact: $5,000.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the 2026 event summary and attendance results from
March 2026.
2. Provide staff direction on the event support request for continued renewal into
2027. [Central Coast Brewers Consortium/ En Fuego Events]
Andres Nuno with En Fuego Events presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
1. The Board received and filed recap of the 2026 event summary and attendance results from
March 2026.
MOTION BY: Oh
SECOND BY: Sohi
2. The Board motioned to approve the renewal for 2027.
AYES (4): Pearce, Oh, Sohi, Harden
ABSENT (1): Maggelet.
VACANT (0): None.
Passed 4-0
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June 17, 2026
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3. Central Coast Cider Festival 2026 Event Recap & 2027 Event Support Renewal Application
▪ Fiscal Impact: $5,000.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the 2026 event summary and attendance results from
April 2026.
2. Provide staff direction on the event support request for continued renewal into
2027. [Central Coast Cider Association / En Fuego Events]
Andres Nuno with En Fuego Events presented the item and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
1. The Board received and filed recap of the 2026 event summary and attendance results from
April 2026.
MOTION BY: Pearce
SECOND BY: Oh
2. The Board motioned to approve the renewal for 2027.
AYES (4): Pearce, Oh, Sohi, Harden
ABSENT (1): Maggelet.
VACANT (0): None.
Passed 4-0
4. 2026-2027 Visit SLO CAL Co-op Partner Opportunity Review
▪ Fiscal Impact: $90,150.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction on the
2026-2027 Visit SLO CAL Co-op Partner Opportunities for Visit Atascadero. [City/SLOCAL]
Terrie Banish with the City and Matt Halverson with SLOCAL presented the items and answered
questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Oh
The Board motioned to approve and move forward with the 2026-2027 Visit SLO CAL Co-op
Partner Opportunities for $73,150.
AYES (4): Pearce, Oh, Sohi, Harden
ABSENT (1): Maggelet.
VACANT (0): None.
Passed 4-0
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June 17, 2026
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5. Review of Event Sponsorship Program
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction on any
changes and updates to the Special Event Program and Program Tiers. [City]
Terrie Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board approved changes to the Special Event Program and Program Tiers.
6. 2026 IPW Conference Review
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the 2026 IPW Conference
review and budget recap. [City]
Terrie Banish with the City presented the items and answered questions from the board. (Exhibit B)
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the 2026 IPW Conference review and budget recap.
7. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report Update &
Performance Results. [City]
Terrie Banish with the City presented the items and answered questions from the board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Report Update & Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: None.
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E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Election of Chairperson and Vice Chairperson for the ATBID Advisory Board for the 2026-2027 Fiscal
year Term (August).
2. ATBID Bylaws Review (August).
3. Quarterly Marketing Report Recap & Annual review (August).
4. Event recap for Christmas at Santa Margarita Ranch (August).
5. Event recap & renewal for Garden Lights & Winter Nights (August).
6. Rules of the Annual Assessment (August).
7. Sensorio Preferred Partner Program (September).
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 4:29 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
Exhibit A: Vina Robles Sponsorship Information
Exhibit B: IPW Lead Document
Atascadero Toursim Business Improvement District Advisory Board
June 17, 2026
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