HomeMy WebLinkAboutTBID_2025_10_15_MinutesAtascadero Tourism Business Improvement District Advisory Board
October 15, 2025
Page 1 of 4
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, October 15, 2025, at 1:00 P.M.
Ranger House, 9315 Pismo Ave
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:03 P.M.
ROLL CALL:
Present: Board Members Clint Pearce, Amar Sohi, Chairperson Harden
Vacant: None.
Absent: Board Members Sarah Maggelet and Christopher Oh
Staff Present: Terrie Banish, Director Community Services & Promotions and Ashley
Zamora Recreation Coordinator.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Rachelle Rickard from Friends of the
Zoo. (Exhibit A)
Chairperson Harden closed public comment.
PRESENTATION:
1. City of Atascadero’s Central Coast Zoo Update
Central Coast Zoo Director, Dr. Cynthia Stringfield
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – September 17, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the September 17, 2025, Regular
Meeting Draft Action Minutes. [City]
MOTION BY: Pearce
SECOND BY: Sohi
1. Approve Consent Calendar.
AYES (3): Sohi, Pearce, Harden
ABSENT (2): Maggelet, Oh
VACANT (0): None.
Atascadero Tourism Business Improvement District Advisory Board
October 15, 2025
Page 2 of 4
Passed 3-0
B. BUSINESS ITEMS:
1. Quarterly Marketing Report Recap & Annual Review
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file Verdin Marketing’s Quarterly
Marketing Report for Q1 2025-26. [Verdin Marketing]
Riley from Verdin Marketing presented the item and answered questions for the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed Verdin’s Marketing’s Quarterly Report.
2. 2025 Bovine Classic Event Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file Bovine Classic event update.
[Bovine Classic]
Bryan Yates with Bovine Classic presented the item and answered questions from the Advisory
Board. (Exhibit B)
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed Bovine Classic event update.
3. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report and
Performance Results. [City]
Director Banish presented the item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
Atascadero Tourism Business Improvement District Advisory Board
October 15, 2025
Page 3 of 4
The Board received and filed the Budget Report and Performance Results.
4. Visit Atascadero Micro Campaign Review
▪ Fiscal Impact: UP to $45,000.
▪ Recommendation: ATBID Advisory Board discuss and provide direction for the Visit
Atascadero Micro Campaign for November through February 2026. [City/ Verdin]
Director Banish and Riley with Verdin Marketing presented the item and answered questions from
the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Harden
1. The Advisory Board motioned to approve the Atascadero Micro Campaign.
AYES (3): Sohi, Pearce, Harden
ABSENT (2): Maggelet, Oh
VACANT (0): None
Passed 3-0
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: Request to have a Special Meeting to further discuss extended
stay program.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Holiday Lodging Promotion (November 2025).
2. Central Coast Cider Festival Event recap & renewal (November 2025).
3. Bovine Festival Event recap & renewal (November 2025).
4. Atascadero Fall Festival recap & renewal (January 2026).
5. Tin City Tie-in Opportunities (January 2026).
6. Annual Reserve discussion (January 2026).
7. Welcome Center Location Update/ Opportunity (Pending timing).
8. Upcoming City Council Meeting Industry Related Items:
▪ Atascadero General Plan Update, October 21, 3-5 pm OPEN HOUSE City all 1st Floor,
Planning Commission 6 pm & Council Meeting October 28th, 6 pm.
▪ Short Term Rental Ordinance – postponed, date TBD.
9. ATBID does not meet in December.
Atascadero Tourism Business Improvement District Advisory Board
October 15, 2025
Page 4 of 4
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 3:34 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
Exhibit A: Zoo Letter- sent via email
Exhibit B: 2025 Bovine Classic -State of the Herd