HomeMy WebLinkAboutTBID_2025_11_19_MinutesAtascadero Tourism Business Improvement District Advisory Board
November 29, 2025
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CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, November 19, 2025, at 1:00 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:02 P.M.
ROLL CALL:
Present: Board Members Maggelet and Chris Oh, Vice Chairperson Sohi, Chairperson
Harden
Vacant: None.
Absent: Board Member Clint Pearce
Staff Present: Terrie Banish, Director Community Services & Promotions
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment: Stacey Hunt, Ecologistics – SLO Bioneers Pollinator
Network
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – October 15, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the October 15, 2025, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Maggelet
SECOND BY: Oh
1. Approve Consent Calendar.
AYES (4): Sohi, Maggelet, Oh, Harden
ABSENT (1): Pearce
VACANT (0): None.
Passed 4-0
Docusign Envelope ID: D6E4B670-7335-47CF-BB2E-E70529D2757F
Atascadero Tourism Business Improvement District Advisory Board
November 29, 2025
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B. BUSINESS ITEMS:
1. Central Coast Cider Festival 2025 Event Recap & 2026 Event Request
▪ Fiscal Impact: Up to $5,000.
▪ Recommendation: ATBID Advisory Board:
o Receive and file recap of marketing results of the August 2025 event summary
and attendance results.
o Provide staff direction on the 2026 event support request renewal. [Central Coast
Cider Assn.]
Cody Broadstone from Central Coast Cider Assn. presented the results. Cody Broadstone and
Director Banish answered questions from the Advisory Board. Broadstone noted that the 2026
event would be better moving to April vs. August with April 25th being the new recommended
date. Ashlee Akers with Verdin Marketing suggested adding an event itinerary.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Matt Halvorson, Visit SLO CAL.
Chairperson Harden closed public comment.
MOTION BY: Sohi
SECOND BY: Oh
1. The Board received and filed the marketing results of the August 2025 event
summary.
2. The Advisory Board motioned to move forward and continue to support the 2026
event with $5,000 with the new April date and as a follow up detailed 2025
attendance information to be provided.
AYES (3): Sohi, Oh, Harden
NAYES (1): Maggelet
ABSENT (1): Pearce
VACANT (0):
Passed 3-1
2. Visit Atascadero Micro Campaign Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file Visit Atascadero Micro
Campaign Update for mid-November through February 2026. [Verdin Marketing]
Ashlee Akers with Verdin Marketing presented the promotion logistics. Akers and Director Banish
answered questions from the Advisory Board. Promotion is available to all properties with an early
December launch date.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
Docusign Envelope ID: D6E4B670-7335-47CF-BB2E-E70529D2757F
Atascadero Tourism Business Improvement District Advisory Board
November 29, 2025
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The following citizens provided public comment on this item: Atascadero Chamber of Commerce
letter was read to the Advisory Board. (Exhibit A)
Chairperson Harden closed public comment.
The Board received and filed Visit Atascadero Micro Campaign update.
3. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report and
Performance Results. [City]
Director Banish presented the item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Matt Halvorson, Visit SLO CAL.
Chairperson Harden closed public comment.
The Board received and filed the Budget Report and Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Bovine Classic recap & renewal (January 2026)
2. Atascadero Fall Festival recap & renewal (January 2026).
3. Tin City Tie-in Opportunities (January 2026).
4. Annual Reserve discussion (January 2026).
5. Welcome Center Location Update/ Opportunity (Pending timing).
6. Upcoming City Council Meeting Industry Related Items:
▪ Short Term Rental Ordinance – postponed, date TBD.
7. ATBID does not meet in December.
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 3:00 P.M.
MINUTES PREPARED BY:
______________________
Terrie Banish
Director, Community Services & Promotions
Exhibit A: Atascadero Chamber of Commerce Gift Card Promotion Letter
Docusign Envelope ID: D6E4B670-7335-47CF-BB2E-E70529D2757F