The URL can be used to link to this page

Home My WebLink AboutTBID_2025-08-20_Agenda CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA IN-PERSON MEETING INFORMATION: The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in- person only and members of the public wanting to participate may attend the meeting in-person. HOW TO SUBMIT PUBLIC COMMENT: Individuals wishing to provide public comment may attend the meeting in the Club Room on the Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422. If you wish to comment but not in-person, please email public comments to ATBID@atascadero.org. Such email comments must identify the Agenda Item Number in the subject line of the email. The comments will be forwarded to the ATBID Advisory Board and made a part of the administrative record. To ensure distribution to the ATBID Advisory Board prior to consideration of the agenda, the public is encouraged to submit comments no later than 10:00 am the day of the meeting. All correspondence will be distributed to the ATBID Advisory Board, posted on the City’s website, and be made part of the official public record of the meeting. Please note, email comments will not be read into the record. Please be aware that communications sent to the ATBID Advisory Board are public records and are subject to disclosure pursuant to the California Public Records Act and Brown Act unless exempt from disclosure under applicable law. Communications will not be edited for redactions and will be printed as submitted. AMERICAN DISABILITY ACT ACCOMMODATIONS: Any member of the public who needs accommodations should contact the City Clerk’s Office at cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time when services are needed. The City will use their best efforts to provide reasonable accommodations to afford as much accessibility as possible while also maintaining public safety in accordance with the City procedure for resolving reasonable accommodation requests. ATBID Advisory Board agendas and minutes may be viewed on the City's website: www.atascadero.org/agendas Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection on our website, www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All documents will be available for public inspection by appointment during City Hall business hours. CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Wednesday, August 20, 2025, at 1:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson, Patricia Harden, SpringHill Suites by Marriott Board Member, Amar Sohi, Holiday Inn Express & Suites Board Member, Clint Pearce, Madonna Enterprises Board Member, Sarah Maggelet, Templeton Vacation Rentals Vacancy PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take-action to direct the staff to place a matter of business on a future agenda. PRESENTATION: 1. SLO County Supervisor Update District 5 County Supervisor, Heather Moreno A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – June 18, 2025, Regular Meeting Minutes ▪ Recommendation: ATBID Advisory Board approve the June 18, 2025, Regular Meeting Draft Action Minutes. [City] B. BUSINESS ITEMS: 1. Board Member Vacancy for the 2025-2026 One-Year Term ▪ Fiscal Impact: None. ▪ Recommendations: ATBID Advisory Board discuss and provide staff direction to recommend a hotel lodging owner Board Member to fill vacancy for the 2025-2026 One-Year Term. [City] 2. Election of Chairperson and Vice Chairperson for the Atascadero Tourism Business Improvement District (ATBID) Advisory Board for the 2025-2026 Fiscal Year Term ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Board to elect one member to serve as Chairperson and one member to serve as Vice Chairperson for the ATBID Advisory Board for the 2025- 2026 fiscal year term. [City] 3. Quarterly Marketing Report Recap & Annual Review ▪ Fiscal Impact: None ▪ Recommendation: ATBID Advisory Board receive and file Verdin Marketing’s Quarterly Marketing Report for Q4 2025 and Annual Review for FY24-25. [Verdin Marketing] 4. 2025-2026 Marketing Plan & Paid Media Strategy ▪ Fiscal Impact: $265,000 in budgeted funds. ▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction for the 2025-2026 Marketing Plan & Paid Media Strategy for Visit Atascadero. [Verdin] 5. SLO CAL Spartan Race Lodging Partner Program Opportunity ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file the Spartan Racing Lodging Partner Program opportunity. [SLO CAL/City] 6. Christmas at Santa Margarita Ranch 2024 Event Recap & 2025 Event Request ▪ Fiscal Impact: Up to $10,000 ▪ Recommendation: ATBID Advisory Board: 1. Receive and file recap of the marketing results of the December 2024 event summary and attendance results. 2. Provide staff direction on the 2025 event support request renewal. [Santa Margarita Ranch] 7. Garden Lights & Winter Nights Event Recap 2024 & Event Request 2025 ▪ Fiscal Impact: $10,000 ▪ Recommendation: ATBID Advisory Board: 1. Receive and file recap of the 2024 event summary and attendance results. 2. Provide staff direction on the 2025 event support request renewal. [City] 8. Budget Report Update & Performance Results ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file the Budget Report and Performance Results. [City] C. UPDATES: 1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons] 2. Marketing Update. [Verdin Marketing] 3. City Business and Administrative Update. [City] D. BOARD MEMBER COMMENTS: E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items) 1. City of Atascadero Economic Development Update (September 2025). 2. Welcome Center Location Update/ Opportunity (September 2025). 3. Tin City Tie-in Opportunities (October 2025). 4. Invite Zoo Director, Cynthia Stringfield to an upcoming ATBID Meeting to discuss new improvement updates and how the .5% assessment can be applied (October 2025). F. ADJOURNMENT: