HomeMy WebLinkAboutTBID_2025-08-20_AgendaPacket
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in-
person only and members of the public wanting to participate may attend the meeting in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in the Club Room on the
Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to ATBID@atascadero.org.
Such email comments must identify the Agenda Item Number in the subject line of the email. The
comments will be forwarded to the ATBID Advisory Board and made a part of the administrative
record. To ensure distribution to the ATBID Advisory Board prior to consideration of the agenda,
the public is encouraged to submit comments no later than 10:00 am the day of the meeting. All
correspondence will be distributed to the ATBID Advisory Board, posted on the City’s website, and be
made part of the official public record of the meeting. Please note, email comments will not be read
into the record. Please be aware that communications sent to the ATBID Advisory Board are public
records and are subject to disclosure pursuant to the California Public Records Act and Brown Act
unless exempt from disclosure under applicable law. Communications will not be edited for
redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office at
cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time
when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public safety in
accordance with the City procedure for resolving reasonable accommodation requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection on our website,
www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the
ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by
the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their
statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All
documents will be available for public inspection by appointment during City Hall business hours.
Page 1 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, August 20, 2025, at 1:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson, Patricia Harden, SpringHill Suites by Marriott
Board Member, Amar Sohi, Holiday Inn Express & Suites
Board Member, Clint Pearce, Madonna Enterprises
Board Member, Sarah Maggelet, Templeton Vacation Rentals
Vacancy
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take-action to direct the staff to place a matter of business on a future agenda.
PRESENTATION:
1. SLO County Supervisor Update
District 5 County Supervisor, Heather Moreno
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – June 18, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the June 18, 2025, Regular Meeting
Draft Action Minutes. [City]
B. BUSINESS ITEMS:
1. Board Member Vacancy for the 2025-2026 One-Year Term
▪ Fiscal Impact: None.
▪ Recommendations: ATBID Advisory Board discuss and provide staff direction to
recommend a hotel lodging owner Board Member to fill vacancy for the 2025-2026
One-Year Term. [City]
2. Election of Chairperson and Vice Chairperson for the Atascadero Tourism Business
Improvement District (ATBID) Advisory Board for the 2025-2026 Fiscal Year Term
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Board to elect one member to serve as Chairperson and
one member to serve as Vice Chairperson for the ATBID Advisory Board for the 2025-
2026 fiscal year term. [City]
Page 2 of 61
3. Quarterly Marketing Report Recap & Annual Review
▪ Fiscal Impact: None
▪ Recommendation: ATBID Advisory Board receive and file Verdin Marketing’s Quarterly
Marketing Report for Q4 2025 and Annual Review for FY24-25. [Verdin Marketing]
4. 2025-2026 Marketing Plan & Paid Media Strategy
▪ Fiscal Impact: $265,000 in budgeted funds.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction for the
2025-2026 Marketing Plan & Paid Media Strategy for Visit Atascadero. [Verdin]
5. SLO CAL Spartan Race Lodging Partner Program Opportunity
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Spartan Racing Lodging
Partner Program opportunity. [SLO CAL/City]
6. Christmas at Santa Margarita Ranch 2024 Event Recap & 2025 Event Request
▪ Fiscal Impact: Up to $10,000
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the marketing results of the December 2024 event
summary and attendance results.
2. Provide staff direction on the 2025 event support request renewal. [Santa
Margarita Ranch]
7. Garden Lights & Winter Nights Event Recap 2024 & Event Request 2025
▪ Fiscal Impact: $10,000
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of the 2024 event summary and attendance results.
2. Provide staff direction on the 2025 event support request renewal. [City]
8. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report and
Performance Results. [City]
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. City of Atascadero Economic Development Update (September 2025).
2. Welcome Center Location Update/ Opportunity (September 2025).
3. Tin City Tie-in Opportunities (October 2025).
4. Invite Zoo Director, Cynthia Stringfield to an upcoming ATBID Meeting to discuss new
improvement updates and how the .5% assessment can be applied (October 2025).
F. ADJOURNMENT:
Page 3 of 61
ATBID | 8/20/25 | Item A1
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
DRAFT MEETING MINUTES
Wednesday, June 18, 2025, at 1:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:05 P.M.
ROLL CALL:
Present: Board Members Clint Pearce, Vice Chairperson Tom O’Malley and
Chairperson Harden
Vacant: None
Absent: Board Member Amar Sohi, Board Member Jeffrey Lemus
Staff Present: Terrie Banish Director of Community Services and Promotions
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Rachelle Rickard and Andres Nuno.
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – May 21, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve May 21, 2025, Regular Meeting Draft
Action Minutes. [City]
MOTION BY: O’Malley
SECOND BY: Pearce
1. Approve Consent Calendar.
AYES (3): O’Malley, Pearce, Harden
ABSENT (1): Sohi, Lemus
VACANT (0)
Passed 3-0
Page 4 of 61
ATBID | 8/20/25 | Item A1
B. BUSINESS ITEMS:
1. Central Coast Craft Beer Festival 2025 Event Recap & 2026 Event Support Renewal
Application
▪ Fiscal Impact: $5,000
▪ Recommendations: ATBID Advisory Board:
1. Receive and file recap of the 2025 event summary and attendance results from
March 2025.
2. Provide staff direction on the event support request for continued renewal into
2026. [Central Coast Brewers Consortium/ En Fuego Events]
Andres Nuno with En Fuego Events and Community Services & Promotions Director Terrie Banish
presented the item and answered questions for the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
1. The Board Received and Filed recap from the 2025 Event Summary.
2. The Board provided staff direction to continue the event support renewal for 2026 for
the $5,000.
MOTION BY: O’Malley
SECOND BY: Pearce
AYES (3): Pearce, O’Malley, Harden
ABSENT (1): Sohi, Lemus
VACANT (0)
Passed 3-0
2. 2025 Central Coast Cider Festival Event Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board review and file Central Coast Cider Festival
Event Update. [En Fuego Events]
Andres Nuno with En Fuego Events provided an event update and answered questions for the
Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Central Coast Cider Event Update Report.
3. Transportation Opportunity for “Block Party Weekend” – June 27 & 28
Page 5 of 61
ATBID | 8/20/25 | Item A1
▪ Fiscal Impact: Up to $3,600 (1 bus per evening)
▪ Recommendation: ATBID Advisory Board review and provide staff direction to
implement shuttles for ATBID lodging property guests during the Block Party Weekend
for June 27 & 28. [City]
Terrie Banish, Community Services and Promotions director presented a transportation opportunity
to promote both Atascadero and Tin City Block Party weekend events and answered questions for
the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board provided staff direction to approve the transportation opportunity for $3,600.
MOTION BY: Pearce
SECOND BY: O’Malley
AYES (3): Pearce, O’Malley, Harden
ABSENT (2): Sohi, Lemus
VACANT (0)
Passed 3-0
4. Jump on the Bus Opportunity for the California Mid State Fair
▪ Fiscal Impact: Up to $4,320 (two busses)
▪ Recommendation: ATBID Advisory Board review and provide staff direction for
implementing the Jump on the School Bus transportation opportunity for ATBID lodging
property guests during the 2025 Mid-State Fair. [City]
Terrie Banish, Community Services & Promotions Director presented the Jump on the Bus
transportation opportunity for the Mid State Fair and answered questions for the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
No motion was made by the Board for the Jump on the School Bus.
5. Budget Report Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file Budget Reports. [City]
Community Services and Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
Page 6 of 61
ATBID | 8/20/25 | Item A1
PUBLIC COMMENT:
Chairperson Harden opened public comment
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Reports.
C. COMMITTEE REPORTS:
1. Website Ad Hoc Committee Report Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral report to the Board [Verdin Marketing].
Terrie Banish Director of Community Services and Promotions provided a brief recap of the status
of the Website launch.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
D. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing] – No update.
3. City Business and Administrative Update. [City]
E. BOARD MEMBER COMMENTS: None.
F. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Tin City Tie-in Opportunities (August 2025).
2. Welcome Center Location Update/ Opportunity (August 2025).
3. County update from incoming Supervisor Moreno (August 2025).
4. Quarterly Marketing Report (August 2025).
5. Invite Zoo Director, Cynthia Stringfield to an upcoming ATBID Meeting to discuss new
improvement updates and how the .5% assessment can be applied (October 2025).
G. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 1:46 P.M.
MINUTES PREPARED BY:
______________________
Terrie Banish, Director of Community
Services & Promotions
Page 7 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B1
8/20/25
Board Member Vacancy for the 2025-2026 One-Year Term
RECOMMENDATION:
ATBID Advisory Board discuss and provide staff direction to recommend a hotel lodging owner Board
Member to fill the vacancy for the 2025-2026 One-Year Term.
DISCUSSION:
On July 2, 2025, the ATBID Chairperson and ATBID Advisory Board received a formal notification with
Jeffrey Lemus’s resignation from the ATBID Advisory Board. This notification creates a vacancy on the
Board for the one-year term, 2025-2026. According to the ATBID Bylaws, Resolution No. TBID 2015-
002 under Article II – Officers, Section 7. Resignation, states that the Advisory Board can make a
recommendation to the City Council who will appoint a new Board Member.
The Atascadero Municipal Code § 3-16.07 (b) states that membership on the ATBID Board is limited
to Lodging Business owners or employees or other representatives holding the written consent of a
Lodging Business owner within the ATBID area, who has fully paid its assessment at the time of the
appointment and remain fully paid during the term of the membership on the Board. The ATBID
Advisory Board is comprised of five members with four (4) members representing lodging owners in
a commercial zone with twenty-five (25) rooms or more and one (1) member representing Vacation
Rental/ Bed & Breakfast/Short Term Rental properties that are not considered hotels under the City’s
zoning code. Following provides the current ATBID Board Members and their terms:
TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID)
(2-Year Terms)
BOARD MEMBER LODGING FACILITY TERM EXPIRES
6/30/2026
TERM EXPIRES
6/30/2027
Patricia Harden Springhill Suites
Marriott
X
Amar Sohi Holiday Inn Express X
Vacancy Vacancy X
Sarah Maggelet Templeton Vaca
Rentals
X
Clint Pearce Hilton Home 2 Suites X
FISCAL IMPACT: None.
ATTACHMENT: None.
Page 8 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B2
8/20/25
Election of Chairperson and Vice Chairperson
for the Atascadero Tourism Business Improvement District
(ATBID) Advisory Board for the
2025-2026 Fiscal Year Term
RECOMMENDATION:
ATBID Board to elect one member to serve as Chairperson and one member to serve as Vice
Chairperson for the ATBID Advisory Board for the 2025-2026 fiscal year term.
DISCUSSION:
The ATBID Chairperson facilitates ATBID Board meetings and is expected to be prepared and
knowledgeable about items on the agenda, vendors, and Board policies and procedures.
Additionally, the ATBID Chairperson should be aware of the legalities and practices regarding
public advisory boards.
The Vice Chairperson is expected to act as ATBID Chairperson in case the Chairperson is absent
or otherwise unable to lead an ATBID meeting.
For three consecutive years, Board Member Patricia Harden has served as the Chairperson for
the ATBID Board for the previous term. For one year Board Member Tom O’Malley has served as
the Vice Chairperson for the ATBID Board for the previous term.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 9 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B3
8/20/25
Quarterly Marketing Report Recap & Annual Review
RECOMMENDATION:
ATBID Advisory Board receive and file Verdin Marketing’s Quarterly Marketing Report for Q4 2025
and Annual Review for FY24-25.
DISCUSSION:
Following provides the Quarter 4 Marketing Report for Visit Atascadero’s promotional efforts April
through June 2025, which remained strong across paid, owned, and earned channels.
Paid media campaigns on Google, YouTube, Meta, and Pinterest delivered high engagement and
improved efficiency, maintaining solid performance. Email marketing continued to exceed industry
benchmarks, and social media remained steady with strong content like Instagram giveaways and
the new zoo series.
On the earned media front, coverage included a mention in NBC LA, and while website traffic
dipped slightly, engagement rose by 48%, with mobile leading and the “Things to Do” page topping
views.
In addition, Verdin Marketing will provide an oral presentation that provides an annual review on
the successes across all media for the FY24-25.
FISCAL IMPACT:
None.
ATTACHMENT:
1. ATBID Stat Summary – Q4 FY25
Page 10 of 61
Prepared by: Ashlee Akers
Chief Strategy Officer
Marketing
Report
Visit Atascadero
FY25 | Q4 (April-June)
July 2025
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 11 of 61
Visit Atascadero’s paid media efforts this quarter spanned Google Search,
YouTube, Meta, and Pinterest, with Google and Meta running all quarter and
YouTube and Pinterest wrapping in May. Despite the staggered timelines,
performance remained strong with a slight increase in click-through rates.
YouTube’s “Go All In” video ads drove high engagement and strong completion
rates, with notable improvement in In-Stream placements. Google Search saw
increased impressions and clicks, and the campaign is being restructured to
improve keyword targeting and cost efficiency. Meta continued to perform
consistently, led by the top-performing “Wind Down Carousel” ad set on
Instagram and Facebook. Pinterest achieved steady reach and early
engagement, offering insights to guide future creative. Boosted posts also saw
more efficient results, with lower costs per click and impression. Overall, with
one-third less budget, the campaign maintained most results, demonstrating
that strategic targeting and creative optimizations are driving greater impact
across platforms.
Owned media channels continued to perform well this quarter, with email
marketing consistently exceeding industry benchmarks. We added an extra
eblast to share updates on the enhancement project, which performed strongly
with a 46.4% open rate and a 9.5% click rate. On social media, Facebook and
Instagram metrics saw slight dips, which was expected following last quarter’s
significant spikes. Despite this, performance remained in line with targets, and
top-performing content included our giveaways and the launch of the new zoo
series. Travel Now stories also saw strong results, with increased engagement
across the board. As the platform winds down due to AI and algorithm changes,
this marks the final round of stories—a strong finish for a valuable tool in driving
awareness and clicks.
This quarter, earned media efforts included content submissions to Visit SLO
CAL, Visit California, and the Central Coast Tourism Council, resulting in
continued visibility, including a mention on NBC LA during a feature on SLO
County. While website traffic dipped slightly, engagement rose by 48%,
showing deeper visitor interest. Mobile remained the top traffic source, and the
“Things to Do” page continued to lead in views.
MARKETING REPORT FY25 | Q4
2
Performance Summary
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 12 of 61
Paid Media Results
Channel Creative Impressions Clicks/
Conversions CTR/CPA VCR/VR
YouTube
(April & May)
All In Video (15
and 30 second)492,479 21,066 4.28%24.41%
Google Search
(April, May, June)
Atascadero Ad
Copy &
Keywords
511,745 15,257 2.98%N/A
Meta: FB & IG
(April, May, June)
Wine Down
Family Affair
Disc Days
589,825 16,514 3.10%N/A
Social Media
Boosts Variety 320,500 7,355 2.3%26.06%
Pinterest
All In :15
All In :30
MidWeek Stay
:15
304,296 1,061 0.35%1.7%
3
MARKETING REPORT FY25 | Q4
Impressions: 2,218,845
Clicks: 61,253
Avg. CTR: 2.76%
Total Campaign Summary
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 13 of 61
Email Marketing
Report
Verdin developed and deployed three monthly e-newsletters in Q4, as well as an
additional eblast to highlight the completion of the Enhancement Project. They
included highlights of upcoming local events, seasonal content and a call to
action encouraging viewers to book a stay in Atascadero. Below are the results:
4
MARKETING REPORT FY25 | Q4
UNIQUE CLICKS
6.7%
OPEN RATE
43.5%
UNIQUE CLICKS
10.2%
OPEN RATE
45.2%
UNIQUE CLICKS
7.4%
OPEN RATE
45.6%
APRIL
MAY
JUNE
UNIQUE CLICKS
9.5%
OPEN RATE
46.4%
ADDITIONAL
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 14 of 61
Social Media
Performance
5
MARKETING REPORT FY25 | Q4
VIDEO VIEWS
56.6K
VIDEO VIEWS
FACEBOOK REACH INSTAGRAM REACH
-1.4%
53.7K
-61%
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 15 of 61
Visit California Travel
Now Partnership
6
MARKETING REPORT FY25 | Q4
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 16 of 61
Partnerships & PR
7
MARKETING REPORT FY25 | Q4
Visit California/SLO CAL/CCTC Submissions:
Summer Events & Activities
Water Activities
Music Under the Stars
Picnic & Outdoor Dining
Father’s Day Adventures
Rose All Day
Coverage:
Explore San Luis Obispo, from the ‘Vinyl Trail' to the
‘Architecture Graveyard' | NBC Los Angeles
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 17 of 61
Website Results
8
MARKETING REPORT FY25 | Q4
ATBID | 8/20/25 | Item B3 | Attachment 1
Page 18 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B4
8/20/25
2025-2026 Marketing Plan & Paid Media Strategy
RECOMMENDATION:
ATBID Advisory Board to discuss and provide staff direction for the 2025-2026 Marketing Plan & Paid
Media Strategy for Visit Atascadero.
DISCUSSION:
As the ATBID Advisory Board enters this next fiscal year, Verdin Marketing will present a refreshed
and comprehensive paid media strategy for Visit Atascadero! Working off the approved two-year
marketing plan, Verdin will present enhancements to optimize media reach and align with best
practices for earned and owned channels. The focus will be on refining our message and
refreshing creative to better resonate with new audiences while maintaining Atascadero’s unique
position as a Central Coast destination.
Verdin will be providing an oral presentation at the meeting that will delve into our target audience,
highlight updates to our tactical plan, as well as showcase new brand elements and an evolved
campaign that highlights our “Favorite Neighbor.” By leveraging innovative digital platforms,
creating compelling content, and proactive PR efforts, we strive to elevate visitor experiences and
drive sustainable economic growth.
FISCAL IMPACT:
$265,000 in budgeted funds.
ATTACHMENTS:
1. ATBID Verdin Paid Media Plan FY25-26
2. ATBID Verdin Marketing Budget Report FY25-26
Page 19 of 61
Budget: $108,000
Visit Atascadero 2025 - 2026 Media Plan Targeting Behaviors Target Region Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
Digital Advertising
Google Search [1] Curious explorers, relaxation seekers, road trippers, family-fun planners
Greater LA /Orange, Central Valley, Bay Area, Sacramento, Inland Empire
$1,400 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,400 $28,800
YouTube/CTV Curious explorers, relaxation seekers, road
trippers, family-fun planners
Greater LA /Orange, Central Valley, Bay Area,
Sacramento, Inland Empire
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $22,000
Video Display & Retargeting Curious explorers,
relaxation seekers, road trippers, family-fun planners
Greater LA /Orange,
Central Valley, Bay Area, Sacramento, Inland Empire
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $14,000
Content Influencers Curious explorers, relaxation seekers, road trippers, family-fun
planners
NA
$3,000 $3,000 $6,000
Micro-campaigns/Reactive $6,000 $6,000
Print Advertising
SLO CAL Visitors Guide - Full Page SLO County and select out of area markets $3,650 [2] $3,650
Social Advertising
Meta (FB & IG) Curious explorers,
relaxation seekers, road trippers, family-fun planners
Greater LA /Orange,
Central Valley, Bay Area, Sacramento, Inland Empire
$96 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,400 $27,496
Total $5,146 $7,000 $11,400 $8,400 $8,400 $8,400 $8,400 $8,400 $11,400 $8,400 $8,400 $14,200 $107,946
ATBID | 8/20/25 | Item B4 | Attachment 1
Page 20 of 61
August 13, 2025
Marketing Budget
Visit Atascadero | Budget: $265,000
Detailed Spending Actual Proj. Proj. Proj. Proj. Proj. Proj. Proj. Proj. Proj. Proj. Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $26,000 $1,997 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $3,000 $3,004 $26,000 $0
Creative Developement $40,000 $2,691 $6,525 $1,931 $3,465 $4,188 $1,007 $5,294 $3,000 $3,000 $3,000 $3,000 $2,901 $40,000 $0
Photo/Video Asset Development $20,000 - $10,000 - - - - - - $10,000 - - -$20,000 $0
Website Blog and Updates $12,000 $1,309 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $691 $12,000 $0
Social Media $24,000 $1,998 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,003 $24,000 $0
Email Marketing $15,000 $1,000 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,500 $15,000 $0
Public Relations $14,000 $933 $500 $500 $2,500 $500 $500 $2,500 $500 $500 $500 $2,000 $2,567 $14,000 $0
Media Planning $6,000 $495 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $505 $6,000 $0
Media Buy $108,000 $5,146 $7,000 $11,400 $8,400 $8,400 $8,400 $8,400 $8,400 $11,400 $8,400 $8,400 $14,254 $108,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $265,000 $15,568 $30,775 $20,581 $21,115 $19,838 $16,657 $22,944 $18,650 $31,650 $18,650 $21,150 $27,424 $265,000
Added Value $0
ATBID | 8/20/25 | Item B4 | Attachment 2
Page 21 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B5
8/20/25
SLO CAL Spartan Race Lodging Partner
Program Opportunity
RECOMMENDATION:
ATBID Advisory Board receive and file the Spartan Racing Lodging Partner Program opportunity.
DISCUSSION:
The SLO CAL Spartan Trifecta Weekend is set for November 8-9, 2025, at Santa Margarita Ranch.
As a co-op partner with SLO CAL, we have an opportunity to collaborate and be included in a
larger social media giveaway to reach, engage and promote our area. The social media giveaway
features Spartan Race and spectator passes. The campaign includes two winners, each receiving 4 race
passes and 2 spectator passes.
In place of a giveaway basket at the event this year, SLO CAL will be doing a trip giveaway with 2 hotel
room nights from each of the destinations. The giveaway will require email entries and SLO CAL will
provide these emails for us post-event for future email marketing.
In addition, SLO CAL is exploring a lodging discount program for Spartan participants. The idea is to feature
special offers from local lodging properties located in the co-op destinations on their Spartan Race
webpage and in their monthly consumer newsletter. Attached provides more information on how each
of the hotel lodging owners can participate.
FISCAL IMPACT:
None.
ATTACHMENT:
1. 2025 Spartan Race Lodging Discount Program.
Page 22 of 61
Proposal: SLO CAL Spartan Race Lodging Partner Discount Program
Overview
The SLO CAL Spartan Race is a world renown endurance event that brings more than 10,000
athletes, spectators, and support teams from around the globe to our region. Visit SLO CAL is the
primary sponsor of this major event, in collaboration with co-op partners Visit San Luis Obispo
and Visit Atascadero.
To maximize the economic benefit for our lodging properties and enhance the overall visitor
experience, Visit SLO CAL is launching a Lodging Discount Program in partnership with lodging
properties in the cities of San Luis Obispo and Atascadero. This initiative invites participating
properties to offer exclusive discounts to Spartan Race participants and fans who book a
minimum two-night stay over race weekend.
Why participate?
• Increase occupancy during a high-demand event weekend.
• Gain exposure through inclusion in Visit SLO CAL’s promotional efforts tied to the race.
• Attract new guests and introduce them to your property and the surrounding area.
• Support regional tourism by helping create a welcoming and convenient stay experience
for Spartan visitors.
Program Objectives
• Boost local hotel bookings with a minimum two-night stay
• Provide Spartan racers and attendees with affordable, convenient lodging options
• Strengthen partnerships between SLO CAL tourism stakeholders, Spartan Race
organization and Visit SLO CAL
• Enhance the visitor experience by promoting local stays
Program Details
Promotion Name:
“Stay SLOCAL for Spartan Race” – Loding Partner Hotel Discount Program
Duration:
Valid for stays during the Spartan Race Weekend: November 7-10, 2025
Eligibility:
Open to all registered Spartan racers, volunteers, and spectators who book a minimum two-
night stay at participating hotels.
ATBID | 8/20/25 | Item B5 | Attachment 1
Page 23 of 61
Partner Benefits:
• Exclusive promotion on the slocal.com Spartan Race event webpage, slocal.com deals
webpage, and consumer monthly email
Guest Incentive:
• Discount off standard room rates (at partner’s discretion).
• Optional complimentary perks at partner’s discretion (e.g., early check-in, athlete-friendly
breakfast, late check-out).
Booking Process:
• Each lodging property has the flexibility to tailor its own booking process according to its
preferences. Below is an example of a typical setup:
o Guests will use a dedicated discount code (SPARTAN25) or a unique booking link
provided by the hotel. To access the discounted rate, guests must present proof of
Spartan Race registration.
Next Steps:
1. Upload your deal to Visit SLO CAL’s deals & packages page by August 31, 2025
2. Provide your hotel’s:
a. Discount details
b. Booking link/code
c. Any additional information
3. Enter your discount information in Visit SLO Cal’s Partner Portal by following the steps
below:
a. Login to SLO CAL Connection
b. Select “Collateral” on the lefthand navigation tab
c. Select “Special Offers”
d. Complete form and press “Save” to submit
4. If you have any questions or need access to your partner portal, contact
partnership@slocal.com.
81 HIGUERA STREET, SUITE 220
SAN LUIS OBISPO, CA 93401
805 -541- 8000 SLOCAL.com
ATBID | 8/20/25 | Item B5 | Attachment 1
Page 24 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B6
8/20/25
Christmas at Santa Margarita Ranch 2024 Event Recap
& 2025 Event Request
RECOMMENDATIONS:
ATBID Advisory Board:
1. Receive and file recap of the marketing results of the December 2024 event summary and
attendance results.
2. Provide staff direction on the 2025 event support request renewal.
DISCUSSION:
In 2023, Santa Margarita Ranch and American General Media hosted the inaugural “Christmas at
the Ranch,” complete with the enchanting Pacific Coast Railroad’s Jungle Bell Express pulling in the
Polar Express theming and adding all the fun elements to the holiday season. In 2024, the event
expanded and the ATBID Advisory Board jumped on as the official lodging partner for “Christmas at
the Ranch,” in an effort to be a part of the ongoing promotional excitement this attraction brings to
our area through the month of December. As the “Official Lodging Partner” for 2024, the
sponsorship was approved at $7,500. This year, the event request is for $10,000.
The popularity of this event has grown from 2023, and the event organizer will provide an oral
presentation highlighting the success of last year’s event along with marketing results, attendance
growth and visitation to the area.
This event provides both the event promoter and the ATBID lodging community an opportunity to
continue a partnership that will indeed grow to be a bigger attraction for our area during the
holiday season. Event dates kick off Fridays and Saturdays from November 28 through December 20
and one Sunday, December 22.
FISCAL IMPACT:
Up to $10,000.
ATTACHMENTS:
1. Christmas at Santa Margarita Ranch 2025 Event Sponsorship Application
Page 25 of 61
ATBID | 8/20/25 | Item B6 | Attachment 1
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ATBID | 8/20/25 | Item B6 | Attachment 1
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ATBID | 8/20/25 | Item B6 | Attachment 1
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ATBID | 8/20/25 | Item B6 | Attachment 1
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ATBID | 8/20/25 | Item B6 | Attachment 1
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ATBID | 8/20/25 | Item B6 | Attachment 1
Page 31 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B7
8/20/25
“Garden Lights & Winter Nights”
2024 Event Recap & 2025 Event Request
RECOMMENDATIONS:
ATBID Advisory Board:
1. Receive and file recap of the 2024 event summary and attendance results.
2. Provide staff direction on the 2025 event support request renewal.
DISCUSSION:
In 2024, the City of Atascadero worked to create a signature event that would attract residents and
visitors to our Downtown that would span over six weeks during the holiday tfme of year. This unique
opportunity to decorate the Sunken Gardens area at a key tfme of year to transform the park into a
festfve environment was important during the constructfon of the ECR Project and an opportunity to
bring back what was in place seven years ago when the trees were adorned with holiday lights. The
City is working to bring this back this year with the same contractor and work to perfect the holiday
décor! For the City to contfnue offering this opportunity to the existfng event portiolio as another
signature event, we are looking to renew the exclusive and limited number of sponsors to this event.
The City would like to continue working with the ATBID to partner on this event in an effort to keep
the event and with assistance in funding so the event can continue and expand. This will provide
continued content for Visit Atascadero’s social media platforms. In return, the City will promote the
ATBID through correspondence with the media, as well as in paid media including all flyers, banners,
radio, print ads, and KSBY, as well as owned media through our City’s social media platforms and City
website. The goal is to drive traffic together to Atascadero during the holiday season and into the first
week of January.
The popularity of the first event was very well received and the City will provide an oral presentation
highlighting the success of last year’s event along with marketing results ad ongoing attendance
growth in the Downtown. This event provides both the City and the ATBID lodging community an
opportunity to continue a partnership that will indeed grow to be a bigger attraction for our area
during the holiday season. Event dates kick off Friday, December 5th and will be ongoing through
January 11, 2026.
FISCAL IMPACT:
Up to $10,000.
ATTACHMENTS:
1. “Garden Lights & Winter Nights” 2025 Event Sponsorship Application
Page 32 of 61
ATBID | 8/20/25 | Item B7 | Attachment 1
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ATBID | 8/20/25 | Item B7 | Attachment 1
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ATBID | 8/20/25 | Item B7 | Attachment 1
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ATBID | 8/20/25 | Item B7 | Attachment 1
Page 36 of 61
ATBID | 8/20/25 | Item B7 | Attachment 1
Page 37 of 61
ATBID | 8/20/25 | Item B7 | Attachment 1
Page 38 of 61
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
STAFF REPORT
Item B8
8/20/25
Budget Report Update & Performance Results
RECOMMENDATION:
ATBID Advisory Board receive and file the Budget Report Update and Performance Results.
DISCUSSION:
The ATBID summary and expenditure reports show the expenditures that have been submitted
through July 2025 along with the Transient Occupancy Tax (TOT). The new TBID Summary for 24-
25 along with the 24-25 Expenditure Detail Report have also been included as attachments to
this report. STR Report is attached for this week, the past week and the month of June.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Expenditure Detail Report (FY 24-25)
2. ATBID Summary 24-25
3. Tourism TOT report 08-13-25
4. STR Reports for June 2025
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CITY OF ATASCADERO
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.000.00250.00 0.00
0000.6053090 Office Supplies- Other 0.00 0.00 0.000.000.00 0.00
0.30 10/31/2024 je GJ JE25 10-36
235Line Description: Supplies Allocation - Oct 24
23.87 2/24/2025 ap IN 9378 022425
235Line Description: AMAZON - SELF INKING STAMP
Vendor: 05498 U.S. BANK Check # 181279
24.17 24.17 0.000000.6053090 Office Supplies- Other 0.00 -24.170.00
Total Office Expense 9.6724.17 24.17 0.00 225.83250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 180,000.000.00180,000.00 0.00
0000.6077020 Public Notices 0.00 0.00 0.000.000.00 0.00
173.00 5/22/2025 ap IN 380453
235Line Description: PUBLIC NOTICE - ATBID ASSESSME
Vendor: 00348 NEW TIMES Check # 181954
173.00 173.00 0.000000.6077020 Public Notices 0.00 -173.000.00
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127,000.00 7/1/2024 po PO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,185.05 7/1/2024 po CO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
1Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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CITY OF ATASCADERO
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
55.00 7/2/2024 ap IN 17543
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 179057
584.30 7/31/2024 ap IN 12089
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-584.30 7/31/2024 po LI 12089
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
97.88 7/31/2024 ap IN 12090
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-97.88 7/31/2024 po LI 12090
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
4,257.89 7/31/2024 ap IN 11965
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
-4,257.89 7/31/2024 po LI 11965
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
2Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
55.00 8/1/2024 ap IN 17697
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 178924
-1,901.38 8/31/2024 po LI 12004
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
1,901.38 8/31/2024 ap IN 12004
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
95.00 9/3/2024 ap IN 17849
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 179329
7,912.68 9/30/2024 ap IN 12083
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-7,912.68 9/30/2024 po LI 12083
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
6,699.00 10/31/2024 ap IN 12111
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180154
3Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-6,699.00 10/31/2024 po LI 12111
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180154
13,420.11 10/31/2024 ap IN 12121
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180040
-13,420.11 10/31/2024 po LI 12121
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180040
19,411.35 11/30/2024 ap IN 12164
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180313
-19,411.35 11/30/2024 po LI 12164
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180313
2,359.50 12/31/2024 ap IN 12188
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
-2,359.50 12/31/2024 po LI 12188
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
4Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
8,317.54 12/31/2024 ap IN 12193
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
-8,317.54 12/31/2024 po LI 12193
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
9,294.50 1/31/2025 ap IN 12223
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
-9,294.50 1/31/2025 po LI 12223
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
10,056.62 2/28/2025 ap IN 12270
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
-10,056.62 2/28/2025 po LI 12270
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
14,350.16 3/31/2025 ap IN 12326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
5Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-14,350.16 3/31/2025 po LI 12326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
13,092.72 4/30/2025 ap IN 12356
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181853
-13,092.72 4/30/2025 po LI 12356
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181853
10,410.25 5/31/2025 ap IN 12411
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
-10,410.25 5/31/2025 po LI 12411
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
12,019.17 6/30/2025 ap IN 12441
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
-12,019.17 6/30/2025 po LI 12441
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
134,390.05 134,390.05 0.000000.6077025 Digital Media Advertising 0.00 -134,390.050.00
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ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising 0.00 0.00 0.000.000.00 0.00
20,000.00 7/1/2024 po PO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
50,000.00 7/1/2024 po PO 02667
235Line Description: FY 24/25 DESTINATION MARKETING
Vendor: 00406 VISIT SLO CAL Check # 0
-17,429.86 7/1/2024 po CO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2024 ap IN 230255
235Line Description: 2024 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 178673
700.00 8/22/2024 ap IN 5460 082224
235Line Description: SLO CAL SUMMIT - CONFERENCE RE
Vendor: 05498 U.S. BANK Check # 179481
7,500.00 9/1/2024 ap IN 1
235Line Description: VISIT ATASCADERO SPONSORSHIP O
Vendor: 09459 AGM COMMUNITY PARTNERS Check # 179494
20,000.00 9/6/2024 ap IN 14649
235Line Description: FY25 MARKETING CO-OPS
Vendor: 00406 VISIT SLO CAL Check # 179421
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
7,750.00 9/18/2024 ap IN 12016
235Line Description: FY25 BRAND ASSET RENEWAL - SLO
Vendor: 06479 VERDIN Check # 179758
1,184.14 9/30/2024 ap IN 12082
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-1,184.14 9/30/2024 po LI 12082
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
7,487.50 10/3/2024 je GJ JE25 10-42
235Line Description: Reclass Web Dev- Visitatascdro
2,500.00 10/30/2024 ap IN 483
235Line Description: WELCOME CENTER PISMO BEACH TV
Vendor: 09478 SOUTH COUNTY CHAMBERS Check # 179895
4,666.00 10/31/2024 ap IN 12112
235Line Description: SLO CAL HOTEL BED CO-OP
Vendor: 06479 VERDIN Check # 180040
234.00 11/14/2024 ap IN 373588
235Line Description: LEGAL AD - TBID
Vendor: 00348 NEW TIMES Check # 180267
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
234.00 11/28/2024 ap IN 374071
235Line Description: ADS - TBID
Vendor: 00348 NEW TIMES Check # 180267
3,795.00 12/30/2024 ap IN 12156
235Line Description: GET WORKING - NEW WEBSITE
Vendor: 06479 VERDIN Check # 180523
117.00 1/30/2025 ap IN 376144
235Line Description: AD - TBID
Vendor: 00348 NEW TIMES Check # 180770
-1,386.00 1/31/2025 po LI 12221
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
1,386.00 1/31/2025 ap IN 12221
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
7,487.50 2/3/2025 ap IN 18699
235Line Description: WEB DEVELOPMENT
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 180709
2,000.00 2/10/2025 ap IN 159376
235Line Description: SLO MONOPOLY SPONSORSHIP 25-26
Vendor: 09388 TOP TRUMPS USA INC. Check # 180962
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
2,508.00 2/28/2025 ap IN 12268
235Line Description: GET WORKING - NEW WEBSITE
Vendor: 06479 VERDIN Check # 181565
1,683.00 3/31/2025 ap IN 12330
235Line Description: GET WORKING - NEW WEBSITE
Vendor: 06479 VERDIN Check # 181565
1,619.50 3/31/2025 ap IN 12331
235Line Description: KEYCHAINS FOR BEER FEST
Vendor: 06479 VERDIN Check # 181565
3,800.00 3/31/2025 ap IN 14776
235Line Description: FY 24/25 DESTINATION MARKETING
Vendor: 00406 VISIT SLO CAL Check # 181567
-3,800.00 3/31/2025 po LI 14776
235Line Description: FY 24/25 DESTINATION MARKETING
Vendor: 00406 VISIT SLO CAL Check # 181567
15,000.00 3/31/2025 ap IN 325Z
235Line Description: MARCH 2025 REBRANDING SERVICES
Vendor: 09554 TJA ADVERTISING Check # 181553
7,487.50 4/1/2025 ap IN 18708
235Line Description: WEB DEVELOPMENT - VISITATASCAD
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 181470
10Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
1,567.50 4/30/2025 ap IN 12357
235Line Description: GET WORKING - NEW WEBSITE
Vendor: 06479 VERDIN Check # 181853
-1,250.00 5/6/2025 receipts GJ RCP 050625
235Line Description: CA Welcome Center - Reimburse
6,738.97 6/30/2025 ap IN 14843
235Line Description: FY 24/25 DESTINATION MARKETING
Vendor: 00406 VISIT SLO CAL Check # 182706
-6,738.97 6/30/2025 po LI 14843
235Line Description: FY 24/25 DESTINATION MARKETING
Vendor: 00406 VISIT SLO CAL Check # 182706
7,487.50 6/30/2025 ap IN 19483
235Line Description: WEB DEVELOPMENT - VISITATASCAD
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 182530
1,868.35 6/30/2025 ap IN 12454
235Line Description: IPW COSTS
Vendor: 06479 VERDIN Check # 182705
119,301.46 119,301.46 0.000000.6077060 Advertising 39,461.03 -158,762.490.00
Total Advertising 162.96253,864.51 253,864.51 39,461.03 -113,325.54180,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.000.00 0.00 0.00 0.000.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 175,000.000.00175,000.00 0.00
11Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
0000.6501125 Promotions Consultants 0.00 0.00 0.000.000.00 0.00
100,000.00 7/1/2024 po PO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
24,795.36 7/1/2024 po CO 02656
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,839.50 7/31/2024 ap IN 11965
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
-8,839.50 7/31/2024 po LI 11965
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
15,018.00 8/31/2024 ap IN 12004
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
-15,018.00 8/31/2024 po LI 12004
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179758
214.50 9/30/2024 ap IN 12082
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
12Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-214.50 9/30/2024 po LI 12082
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
9,737.50 9/30/2024 ap IN 12083
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-9,737.50 9/30/2024 po LI 12083
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
2,500.00 9/30/2024 ap IN 12087
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
-2,500.00 9/30/2024 po LI 12087
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 179909
10,406.00 10/31/2024 ap IN 12121
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180040
-10,406.00 10/31/2024 po LI 12121
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180040
13Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
10,463.17 11/30/2024 ap IN 12164
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180313
-10,463.17 11/30/2024 po LI 12164
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180313
5,862.50 12/31/2024 ap IN 12193
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
-5,862.50 12/31/2024 po LI 12193
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180659
8,173.14 1/31/2025 ap IN 12223
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
-8,173.14 1/31/2025 po LI 12223
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 180972
9,839.00 2/28/2025 ap IN 12270
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
14Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-9,839.00 2/28/2025 po LI 12270
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
8,646.00 3/31/2025 ap IN 12326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
-8,646.00 3/31/2025 po LI 12326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181565
9,768.00 4/30/2025 ap IN 12356
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181853
-9,768.00 4/30/2025 po LI 12356
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 181853
13,843.00 5/31/2025 ap IN 12411
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
-13,843.00 5/31/2025 po LI 12411
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
15Page:
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4:02PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
11,485.05 6/30/2025 ap IN 12441
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
-11,485.05 6/30/2025 po LI 12441
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 182705
124,795.36 124,795.36 0.000000.6501125 Promotions Consultants 0.00 -124,795.360.00
0000.6502913 Web Consulting 0.00 0.00 0.000.000.00 0.00
-7,487.50 10/3/2024 je GJ JE25 10-42
235Line Description: Reclass Web Dev- Visitatascdro
7,487.50 10/3/2024 ap IN 18076
235Line Description: WEB DEVELOPMENT - VISITATASCAD
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 179648
0000.6509010 Other Professional Services 0.00 0.00 0.000.000.00 0.00
2,291.67 7/1/2024 je GJ JE25 07-12
235Line Description: ATBID Admin Service Fee-July
2,291.67 8/1/2024 je GJ JE25 08-04
235Line Description: ATBID Admin Service Fee-August
2,291.67 9/1/2024 je GJ JE25 09-07
235Line Description: ATBID Admin Service Fee- Sept
2,000.00 11/18/2024 ap IN 948
235Line Description: FALL FESTIVAL SPONSORSHIP
Vendor: 08621 EN FUEGO EVENTS Check # 180464
8,875.01 8,875.01 0.000000.6509010 Other Professional Services 0.00 -8,875.010.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.000.000.00 0.00
16Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6509032 Additional Promotional Services (Continued)
20,000.00 7/1/2024 ap IN 909
235Line Description: ATASCADERO FALL FESTIVAL GRANT
Vendor: 08621 EN FUEGO EVENTS Check # 178683
8,640.00 7/21/2024 ap IN 07212024
235Line Description: MID-STATE FAIR TRANSPORTATION
Vendor: 09414 SIERRA BRAVO ENTERPRISES, LLC Check # 178977
5,000.00 9/6/2024 ap IN 14651
235Line Description: SPARTAN CO-OP
Vendor: 00406 VISIT SLO CAL Check # 179421
10,000.00 9/27/2024 je GJ JE25 09-02
235Line Description: ATBID Sponsorship-Grd lights
7,500.00 11/8/2024 ap IN 24PR10
235Line Description: NOVEMBER 2024 EVENT SPONSORSHI
Vendor: 07251 GARAGISTE EVENTS, INC. Check # 179971
3,750.00 1/6/2025 ap IN 42589238
235Line Description: 2025 DRIVE SPONSORSHIP
Vendor: 09495 FULL CUP SOLUTIONS LLC Check # 180728
7,500.00 3/12/2025 ap IN 3122025
235Line Description: 2025 AT HER TABLE EVENT
Vendor: 09315 ECOLOGISTICS, INC. Check # 181353
-5,000.00 3/14/2025 je GJ JE25 03-14
235Line Description: Reclass 25 CCCGBF Sponsorship
17Page:
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6509032 Additional Promotional Services (Continued)
5,000.00 3/14/2025 je GJ JE25 03-14
235Line Description: Reclass 25 CCCGBF Sponsorship
5,000.00 3/14/2025 ap IN 3142025
235Line Description: 2025 CCCBGF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 182528
5,000.00 3/14/2025 ap IN 3142025
235Line Description: 2025 CCCBGF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 182528
-5,000.00 3/14/2025 ap IN 3142025
235Line Description: 2025 CCCBGF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 182528
511.50 3/31/2025 ap IN 12329
235Line Description: DRIVE VIDEO
Vendor: 06479 VERDIN Check # 181565
1,440.00 6/18/2025 ap IN P6513
235Line Description: ECR BLOCK PARTY TRANSPORTATION
Vendor: 07200 SLO SAFE RIDE Check # 182263
69,341.50 69,341.50 0.000000.6509032 Additional Promotional Services 0.00 -69,341.500.00
Total Contract Services 116.01203,011.87 203,011.87 0.00 -28,011.87175,000.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 8,000.000.008,000.00 0.00
0000.6601090 Other Meetings & Conferences 0.00 0.00 0.000.000.00 0.00
18Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2024 through 06/30/2025
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6601090 Other Meetings & Conferences (Continued)
829.76 2/28/2025 ap IN 12271
235Line Description: IPW FLIGHT
Vendor: 06479 VERDIN Check # 181565
829.76 829.76 0.000000.6601090 Other Meetings & Conferences 0.00 -829.760.00
Total Professional Development 10.37829.76 829.76 0.00 7,170.248,000.00
0000.6740000 Business Development
Total Business Development 0.000.00 0.00 0.00 0.000.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 4,220.000.004,220.00 0.00
Total Department Service Charges 0.000.00 0.00 0.00 4,220.004,220.00
Total Operating Services and Supplies 135.30457,730.31 457,730.31 39,461.03 -129,721.34367,470.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7800000 Community Funding
0000.7805029 Opportunities Fund 0.00 0.00 65,000.000.0065,000.00 0.00
Total Special Purchases, Projects, and Studies 0.000.00 0.00 0.00 65,000.0065,000.00
0000.9000000 Debt Service & Other Uses
0000.9400000 Cash Contributions
Total Debt Service & Other Uses 0.000.00 0.00 0.00 0.000.00
114.97457,730.31 457,730.31 39,461.03 -64,721.34432,470.00Total Atascadero Tourism Bus Improv Dist
Grand Total 457,730.31 457,730.31 114.9739,461.03 -64,721.34432,470.00
19Page:
ATBID | 8/20/25 | Item B8 | Attachment 1
Page 58 of 61
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL 2024-2025 BUDGETED
6/30/2021 6/30/2022 6/30/2023 6/30/2024 through 06/30/2025 2024-2025
REVENUES
41530.6300 Taxes and Assessments 277,287$ 409,652$ 431,401$ 419,591$ 440,391$ 422,400$
45920.0003 Assessment Penalties - 933 3,904 657 733 -
46110.0000 Investment Earnings 2,027 (11,341) 2,966 30,734 - 19,790
Total Revenue 279,314 399,244 438,271 450,982 441,124 442,190
EXPENSES
6050000 Office Expense - 264 - (5) 24 250
6070000 Advertising 43,142 127,366 126,556 142,357 253,865 180,000
6500000 Contract Services ** 106,295 143,436 163,051 220,803 223,637 175,000
6600000 Professional Development - 731 - 475 830 8,000
6900000 Administration 2,774 4,106 4,353 4,202 3,029 4,220
7805029 Opportunities Funding*** - - - - - 65,000
Total Expenses 152,211 275,903 293,960 367,832 481,384 432,470
NET INCOME/(LOSS)127,103 123,341 144,311 83,150 (40,260) 9,720
BEGINNING AVAILABLE BALANCE 273,667 400,770 524,111 668,422 751,572 657,990
ENDING AVAILABLE BALANCE 400,770$ 524,111$ 668,422$ 751,572$ 711,311$ 667,710$
*Actual numbers are unaudited, not yet finalized and are subject to change
** Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2024 20,000$
Mid-State Fair Transportation 8,640
Spartan Race Co-Sponsorship 5,000
Sunken Garden Lights Sponsorship 10,000
Garagiste Events 7,500
Drive Sponsorship 2025 3,750
At Her Table 7,500
Central Coast Brewers Guild 5,000
Monopoly Game 2,000
ECR Block Party Transport 1,440
Destination Marketing Services 125,307
Administrative Services Fee 27,500
223,637$
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2025
ATBID | 8/20/25 | Item B8 | Attachment 2
Page 59 of 61
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 * 624,858.40$ 498,385.17$ 388,893.34$ 609,246.66$ 2,121,383.57$
Fiscal Year 2023 * 625,917.25$ 470,541.39$ 347,201.52$ 583,045.37$ 2,026,705.53$
Fiscal Year 2024 * 671,002.30$ 493,566.44$ 331,201.07$ 601,950.80$ 2,097,720.61$
Fiscal Year 2025* 630,627.42$ 458,634.97$ 349,745.76$ 543,408.51$ 1,982,416.66$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
ATBID | 8/20/25 | Item B8 | Attachment 3
Page 60 of 61
STR Report: June 2025 vs. June 2024:
Past Week: 7/27-8/2
This Week: 8/3-8/9:
ATBID | 8/20/25 | Item B8 | Attachment 4
Page 61 of 61