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Home My WebLink AboutTBID_2020-03-18_Minutes 2 Event Support Application Form Requesting Organization: _______________________________________________ Contact: _________________________ Phone Number:_______________________ Email: ______ Mailing Address: ____________________ City, State, Zip: ________________________________________________________ Name of Event: ________________________________________________________ Event Description: _____________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Event Dates/Times: _____________________________________________________ Event Website: ________________________________________________________ Total Anticipated Attendees: _______ Portion From Outside SLO County: _____% Is this the first year the event will take place? Yes No If this event has taken place previously, please provide historical data including attendance numbers: __________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Non Profit: Dream Big Darling- Event Name: Wine Speak Paso Robles Amanda Wittstrom Higgins Paso Robles CA 93446 Wine Speak Paso Robles Wine Speak is a premire wine industry summit that brings the highest level trade, media and consumer together for a time of learning sharing, for an intimate educational journey. Founders Chuck Furuya MS and Amanda Wittstrom Higgins are deeply passionate tours. about promting and enhacing the wine industry through: seminars, workshops, dinners, tastings and vineyard January 11-14 2021 www.winespeakpaso.com 850 60 x Please see attached Impact Report 3 How will the event be advertised? What resources will be used to advertise? What geographic locations will be targeted? ____________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Crowd Control Safety Plan: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Will the event require an ABC Permit? Yes No Has a City permit been issued for your event or contracted the venue for your event date? Yes No Support Requested (desired monetary amount or in-kind marketing support): _______ ______________________________________________________________________ Describe how the event supports Visit Atascadero’s mission and goals: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ What opportunities do you plan to offer that specifically promote lodging in Atascadero? ______________________________________________________________________ ______________________________________________________________________ The event will be advertised in a number of ways: specific invitations and sponsored attendance to key trade and media to recruit attendance. Guild Somm, Paso Wine, CAB Collective, all participating producers. Targeted press releases. Social Media: Instagram, FB. Email Campaigns, print collateral. Key media & Tradepartners: Wine Enthusiast Magazine, Somm Journal, Tasting Panel, American General Media. Ticket sales will be limited to venue capacities, and security will be provided. X X $15,000 Wine Speak is one of the most premier wine summits held in CA and the western US. The events occur mid week in January which is off peak season. By targeting influencers in the wine media and trade, these attendees have the power to be life long advocates for the community of Atascadero. In addition to offering much needed training and educational opportunities to the hospitality professionals of the community so we can attract more affluent and repeat customers. Dedicated page on website for booking lodging in the Atascadero community. Mentions and tags in all social media posts. Logo placement on email and print campaigns. Verbal mentions 4 ______________________________________________________________________ ______________________________________________________________________ Additional Details: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Rules and Regulations for Event Coordinators • Event coordinators will be held accountable for promoting and advertising the event, including, but not limited to, listing the event on the Visit SLO CAL website (www.slocal.com) within 30 days of Board approval for funding. • Event coordinators will also be held responsible for ensuring the Visit Atascadero logo and branding is used appropriately on any event materials. This includes ensuring the Visit Atascadero logo is visible on event website and marketing collateral within 30 days of Board approval for funding. • Event coordinators should ensure every effort is made to promote the entire Atascadero destination. On the event website, event coordinators should only link to the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always pay careful attention to never promote specific lodging properties unless individual agreements with those properties have been arranged outside of ATBID activity. • Event coordinators should plan to attend an ATBID Board Meeting following the event to provide a recap presentation which includes attendee numbers, overnight stays, event perception and any other pertinent information for the Board. • Visit Atascadero must be offered logo promotion opportunity (ex. Visit Atascadero logo included on event marketing materials like glassware) if event support from the ATBID Board totals more than $10,000. ***Please include a detailed event budget and marketing strategy. Feel free to attach additional information for consideration with application. ***You must submit copies of additional required documents two weeks prior to event. The Atascadero TBID Board reserves the right to for the board and contractors. and signage during events. Ticket allocation to members, VIP invitation to specific events 5 withdraw funding if the appropriate documents are not obtained for the event. IMPORTANT: Future ATBID event sponsorship funding requests may be affected should any discrepancies, including, but not limited to, event application, planning, marketing materials or website, be brought to ATBID’s attention. Should the event not take place as presented and scheduled, event coordinators are required to reimburse the ATBID for sponsorship support. Applicant Signature __________________________ Date ___________ In case of questions or the need for clarification, please contact Destination Management Consultant, Angelica Ottman at aott@bigredmktg.com. Amanda Wittstrom Higgins 3.6.20