HomeMy WebLinkAboutTBID_2020-03-02_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Monday, March 2, 2020 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:30 p.m.
ROLL CALL:
Present: Chairperson Alexander, Vice Chairperson Dawson, Board Member
O'Malley, Board Member Sohi
Vacant: One vacant seat.
Absent: None.
Staff Present: Destination Management Consultant Angelica Ottman, Destination
Management Coordinator Hanna Meisinger, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O'Malley and seconded by Board Member Sohi
to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — November 20 2019
• Recommendation: Approve the Draft Action Minutes of November 20. 2019. [Big
Red Marketing]
2. IPW Attendance
• Recommendation: Approve Visit Atascadero attendance to 2020 IPW [Big Red
Marketing]
• Fiscal Impact (_G!_2701): $10,000.
MOTION: By Board Member Sohi and seconded by Board Member
O'Malley to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
Atascadero TBID
March 2, 2020
Page 1 of 5
B. BUSINESS ITEMS
1. Central Coast Craft Beer Fest Event Update Presentation
• Recommendation: Receive and file event planning progress presentation on the
2020 Central Coast Craft Beer Fest. [Central Coast Brewers Guild]
• Fiscal Impact (GL 2801): None.
Andres Nunno and Tony Grimes with the Central Coast Brewers Guild presented an
update on the 2020 Central Coast Craft Beer Fest weekend activities and answered
questions from the Board.
PUBLIC COMMENT: None,
The Central Coast Craft Beer Fest Event Update Presentation
was received and filed by the Board.
2. CWA Burgers and Brews
• Recommendation: Approve sponsorship of the 2020 CWA Burgers and Brews
event at requested $500. [Big Red Marketing]
• Fiscal Impact (GL 2801): $500.
Jeannette McClure with California Women in Agriculture presented information about the
2020 CWA Burgers and Brews event and answered questions from the Board
PUBLIC COMMENT: Tony Grimes.
MOTION: By Board Member O'Malley and seconded by Board Member Sohi
to approve support of up to $500 in event sponsorship for the 2020
CWA Burgers and Brews event.
Motion passed 4:0 by a roll call vote.
3. The Garagiste Festival Event Sponsorship
• Recommendation: Review and provide staff direction of potential sponsorship of
the 2020 Garagiste Festival Event. [Big Red Marketing]
• Fiscal Impact (GL 2801): Up to $10,000.
Deputy City Manager Terrie Banish shared information about the Garagiste Event plan to
incorporate Atascadero into the event and shared the event sponsorship request. Banish
answered questions from the Board on behalf of The Garagiste Festival.
PUBLIC COMMENT: Jessica Sohi.
MOTION: By Board Member O'Malley and seconded by Board Member Sohi
to approve event sponsorship up to $7,500 for the 2020 Garagiste
Festival Event contingent upon Visit Atascadero promoted as the
designated lodging sponsor and two events held in Atascadero.
Motion passed 4:0 by a roll call vote.
Atascadero TBID
March 2, 2020
Page 2of5
4. AdHoc Committee Update
• Recommendation: Receive and file AdHoc Committee Update. [Ad Hoc
Committee]
• Fiscal Impact: None.
Vice Chairperson Dawson left the meeting at 3:26 p.m.
Board Member O'Malley presented an update from the AdHoc Committee meeting related
to the reserve contingency fund and answered questions from the other Board members.
PUBLIC COMMENT: None.
The AdHoc Committee Update
was received and filed by the Board.
5. Januar — May Media Pian Presentation
• Recommendation: Receive and file the January - May Media Plan. [Verdin]
• Fiscal impact (GL 2502): $$,500.
Marketing Consultant Akers presented the media plan presentation and answered
questions from the board.
PUBLIC COMMENT: Jessica Sohi and Brendan Pringle.
The January -- May Media Plan Presentation
was received and filed by the Board.
6. Event Sponsorship Tiers Update
• Recommendation: Provide staff direction for updates to the Event Sponsorship
Tier System. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman presented the updates to the event
sponsorship tiers and answered questions from the Board.
PUBLIC COMMENT: Jessica Sohi.
The Event Sponsorship Tiers Update presentation
was received and filed by the Board.
7. Monthly Marketing Statistics Summary
• Recommendation: Receive and file Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Akers presented the Monthly Marketing Statistics summary for
November 2019, December 2019, and January 2020 and answered questions from the
Board.
Board Member O'Malley left the meeting at 4:21 p.m. and the meeting paused due to
quorum. Chairperson Alexander left the meeting at 4:22 p.m.
Atascadero TBID
March 2, 2020
Page 3 of 5
Chairperson Alexander and Board Member O'Malley returned at 4:24 p.m. and the
meeting resumed.
PUBLIC COMMENT: None.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
8. Monthly Budget Report
• Recommendation: Receive and file Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman provided updates on the budget and
answered questions from the Board.
PUBLIC COMMENT: Brendan Pringle.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi provided
an update from the Visit SLO CAL TMD meeting, including Chuck Davison's position
renewal, and answered questions from the Board.
2. Visit SLO CAL Marketing Committee Update — Verdin — Marketing Consultant Akers
provided an update from the Visit SLO CAL Marketing Committee meeting, including
information about the upcoming retreat and California Welcome Center updates, and
answered questions from the Board.
3. Destination Management Update — Big Red Marketing — Destination Managemant
Consultant Ottman provided updates on 1PW and answered questions from the
Board.
4. City Business Update— City Manager's Office— Deputy City Manager Banish shared
updates from the City, including updates on the billboards, and answered questions
from the Board.
5. Short-term Rental Update — City Manager's Office — Deputy City Manager Banish
distributed the 2019 Vacation Stay Rentals (Exhibit A).
C. BOARD MEMBER COMMENTS
None.
D. ADJOURNMENT
Chairperson Alexander adjourned the meeting at 4:55 p.m.
Atascadero TBID
March 2, 2020
Page 4 of 5
MINUTES PREPARED BY:
Hanna Meisinger, Destination Management Coordinator
Exhibit A — 2019 Vacation Stay Rentals
APPROVED: March 18, 2020
Atascadero TBID
March 2, 2020
Page 5 of 5
t
x
Lu
2019
VACATION STAY RENTALS
Created 1/3/2020
Bus. I do n ti fied Address
1III L f9202 Monterey Rd, Atascadero, CA 93422, USA
Owner Name
FRANK FRANKLIN F TRE
Owner Street Address
13202 Monterey Rd
Owner City
Atascadero
wrier
CA
Stal Owner Z
93422
IF Active Lis
TRUE
Listings First Activity
Last 181-365 days
DocumentedRef
Last
Last B-30 days
21 NL 3550 Traffic Way, Atascadero, CA 93422, USA
ANDERSON BRYAN C
SOWTraftway
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 121.180 days
31 B/L 13710 Ma rico pa Rd, Atascadero, CA 93422, USA
KREMKE SCOTT TRE ETAL
3710 Maricopa Rd
Atascadero
CA
93422
TRUE
Last 31-60days
Last 0-7 days
41 B/L 14990 Rosario Ave, Atascadero, CA 93422, USA
ANSELMO THERESA M
4990 Rosario Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 121.180 days
51 8/L 151 CLua11 Ridge Or, Atascadero, CA 93422o USA
JONES THOMAS A
S14Jiail Ride Or
Atascadero
CA
93422
TRUE
More than one year ago
NIA
6 BIL 5225 Palma Ave, AMscaderoo CA 93422, USA
GENOVA NICHOLAS T & BRITTNi L
5225 Palma Ave
Paso Robles
CA
93445
TRUE
More than one year ago
Last 8-30 days
7 B/L 5395 Dolores Ave, Atascadero, CA 93422, USA
PEEK SETH & KAREN
5395 Dolores Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 0-7 days
8 NL 5535 Vida Ave, Atascadero, CA 93422, USA
SAXER ROBYN ETAL
5535 Vida Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 61-120 days
9 NL 5575 Nogales Ave, Atascadero, CA 93422, USA
MCCARTHY ROBERT R ETAL
5575 Nogales Ave
San Rafael
CA
94901
TRUE
Lost 181-365 days
Lost 181-365 days
10 BIL 5670 Encino Ave, Atastadero, CA 9 342 2, USA
SHARON JOSHUA & GRETA
5670 Encino Ave
Atascadero
CA
93422
TRUE
Mare than one year ago
Last 0-7 days
11 NL 5715 Santa Cruz Rd, Atascadero, CA 93422, USA
HILLTOP MANOR ATASCAOERO LLC
5715 Santa Crux Rd
Atascadero
CA
93422
TRUE
Last 181.365 days
Last 0.7 da ys
12 NL 57SO Olmeda Ave, Atascadero CA 93422, USA
WHITAKER CORY L & MELANIE O
5750 Olmeda Ave
Atascadero
CA
93422
TRUE
More than one year ago
More than one year ago
13 B/L 158DD Llano Rd, Atascadero, CA 93422, USA
LADD EVLEYN GM TRE
5800 Llano Rd
Atascadero
CA
93422
_TRUE
Last 121-180 days
Last 61-120 days
14 B/L 6849 San Gabriel Rd, Atascadero, CA 93422, USA
MONSON ERIC ETRE ETAL
6849 San Gabriel
Atascadero
CA
93422
TRUE
More than one year ago
Last 0-7 days
15 NL 73.05 MarchantAve, AtascaderoCA 93422, USA
BENTON LAVETAA
7105 Marchant Ave
Paso Robles
CA
93445
TRUE
More than one year ago
Last 8.30 days
16 BA 72 (] De Am Ct, Atascadero, CA 93422, USA
WHITAKER R MATTHEW HEIRS OF
720 De An1a Ct
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 8.30 days
17 B/L 8920 Arcade Rd, Atascadero, CA 93422, USA
BREESE KENNETH W & IZABEL C
8920 Arcade Rd
Atascadero
CA
93422
TRUE
Last 181.365 days
Last 31-60 days
18 NL 8940 San Gabriel Rd, Atascadero, CA 93422, USA
MAIN DAVID C TRE
8940 San Gabriel Rd
Atascadero
CA
93422
TRUE
More than one year ago
last 181.365 days
19 B/L 8950 Balboa Rd, Atascadero, CA 93422, USA
GOWER CALUM S & DEBORAH
895D Balboa Rd
Atascadero
CA
93422
TRUE
Last 121-180 days
last D-7 days
20 NL 9005 Lake View Dr, Atascadero, CA 93422, USA
COMBS BARBARA M TRE
9005 Lake View Or
Atascadero
CA
93422
TRUE
I Last 181-365 days
Last 61-120 days
21 NL 9900 Carmelita Ave Atascadero, CA 93422, USA
MARKS LEVI J & AMY B
9900 Carmelita Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 181.365 days
LEGEND:
GREEN = B/L = NEW BUSINESS LICENSE APPLIED FOR (or) HAVE EXISTING BUSINESS LICENSE
YELLOW = LT = NOW DOING " LONGTERM' LEASE INSTEAD
ORANGE = NL = NO LONGER DOING 'VACATION STAYS" OR ANY TYPE OF "PAID" STAYS AT ALL IONLY FREE; i.e. FAMILY)
BLUE =DR=DEEDRESTRICTED/AFFORDABLE HOUSING, SO INFORMED THAT SHORT TERM STAYS NOTALLOWED
Totals:
DR - D
NL - 9
LT - 0
&Il. - 12 Remaining (No Responses
21 0
Ref
i11
Bus.
B/L
Identified Address
114006 Morro Road, Atascadero, CA, United States
Owner Name
Steven M Treetal
Owner Street Address
14006 Morro Road
Owner City
Atascadero
Owner State
CA
OwnerZIp
93422
Active Listing
TRUE
Listings First Activity
5/13/2017 0:00
Last Documented Stay
4/14/2017 0:00
2
10519 Cuesta Court, Atascadero, CA, United States
RIDDLE COURTNEY 8
10519 Cuesta Ct
Atascadero
CA
93422
TRUE
7/4/2016 7:44
10/16/2016 17:11
3
10720 Portal Road, Atascadero, CA, United States
GElBEL WILLIAM C & PAULA K
10720 Portal Rd
Atascadero
CA
93422
TRUE
11/27/2014 12:11
4/10/2017 0:00
4
NL
10805 Colorado Road, Atascadero, CA, United States
BURELLE LAWRENCE H & ELAINE M
10805 Colorado Rd
Atascadero
CA
93422
TRUE
3/13/2017 5:22
5
11165 Avion Road, Atascadero, CA, United States
CAO XIAOHONG
11165 Avion Rd
Atascadero
CA
93422
TRUE
6/20/2016 6:18
4/6/2017 23:17
6
11505 Santa Ana Road, Atascadero, CA, United States
GRASH CHARLES M TRE ETAL
825 Riverside Ave Ste 15
Paso Robles
CA
93446
TRUE
4/30/2015 0:00
4/9/2017 16:10
7
11519 Piona Lane, Atascadero, CA, United States
CURRY RYAN A & STEFANI N
11519 Piona Ln
Atascadero
CA
93422
TRUE
4/6/2016 11:07
7/19/2016 2:02
8
10775 Santa Ana Road, Atascadero, CA, United States
YOU NG -MOH LE AMIE R TRE
10755 Santa Ana Rd
Atascadero
CA
93422
TRUE
4/8/2013 14:01
8/10/2016 1:55
9
21 Quail Ridge Dr, Atascadero, CA, United States
BROAD GARY
20 Bayview St
San Rafael
CA
94901
TRUE
2/28/2017 0:21
10
2905 North Ferrocarril Road, Atascadero, CA, United States
HAZELHOFER GREGORY M & CHELSEA A
2905 Ferrocarril Rd
Atascadero
CA
93422
TRUE
3/16/2016 8:53
4/9/2017 16:01
11
3955 Monterey Road, Atascadero, CA, United States
KU DEN DAVID J ETAL
3955 Monterey Rd
Atascadero
CA
93422
TRUE
2/22/2017 0:21
4/9/201715:57
12
4060 Nogales Avenue, Atascadero, CA, United States
SILVA KEVIN G TRE ETAL
4695 San Anselmo Rd
Atascadero
CA
93422
TRUE
7/13/2015 17:09
4/8/201718:22
13
5092 Palma Avenue, Atascadero, CA, United States
HARVEY BENJAMIN P & CHLOEE C
5092 Palma Ave
Atascadero
CA
93422
TRUE
9/17/201616:35
3/3/2017 19:22
14
5220 Vida Avenue, Atascadero, CA, United States
CUMMINGS DANA M
5220 Vida Ave
Atascadero
CA
93422
TRUE
10/16/2016 18:18
3/19/2017 18:11.
15
5304 Barrenda Avenue, Atascadero, CA, United States
Hardy Robert Tre Etal
6700 Rocky Canyon Rd
Atascadero
CA
93422
TRUE
10/16/2016 16:16
4/9/2017 18:24
16
5420 Palma Avenue, Atascadero, CA, United States
SNOW ROLAND H II TRE ETAL
1250 Paint Horse PI
Paso Robles
CA
93446
TRUE
1/20/2015 13:24
4/12/2017 20:02
17
5445 Olmeda Avenue, Atascadero, CA, United States
STAHL ANNE
5445 Olmeda Ave
Atascadero
CA
93422
TRUE
6/23/2014 12:21
2/7/2017 0:00
18
LT
5529 Madrono Place, Atascadero, CA, United States
NATHANSON NICOLE A
5529 Madrona PI
Atascadero
CA
93422
TRUE
10/25/2015 18:59
3/19/2017 16:31
19
5595 Lobos Lane, Atascadero, CA, United States
PETERSON BARRY M ETAL
5595 Lobos Ln
Atascadero
CA
93422
TRUE
2/15/2016 19:37
4/9/201715:12
20
5711 Olmeda Avenue, Atascadero, CA, United States
ERWIN ROBERT N & CLARA C
5711 Olmeda Ave
Atascadero
CA
93422
TRUE
8/18/2014 17:11
4/9/2017 15:53
21
6291 Monterey Court, Atascadero, CA, United States
KIEL JOHN & JILL
6291 Monterey Ct
Atascadero
CA
93422
TRUE
7/24/2016 16:17
4/13/2017 0:00
22
16480 Alta Pradera Lane, Atascadero, CA, United States
OTIS TERRY B ETAL
6480 Alta Pradera Ln
Atascadero
CA
93422
TRUE
9/19/201611:57
4/9/2017 15:28
23
16680 Navarette Avenue, Atascadero, CA, United States
WILLIAMS AMBER ETCON
6680 Nava rette Ave
Atascadero
CA
93422
TRUE
5/31/2016 0:00
2/21/2017 17:18
24
16705 Llano Road, Atascadero, CA, United States
SERDOLL CHRIS L ETUX
6705 Llano Rd
Atascadero
CA
93422
TRUE
5/23/2016 8:59
10/19/2016 9:06
25
6960 Santa Lucia Road, Atascadero, CA, United States
FUTAKTRUDY
6960 Santa Lucia Rd
Atascadero
CA
93422
TRUE
12/28/2014 14:23
3/19/2017 15:26
26
NL
70605anta Lucia Road, Atascadero, CA, United States
BAGDWAL LAVINDER
PO Box 1906
Atascadero
CA
93423
TRUE
6/25/2016 18:51
8/21/2016 7:06
27
7100 Carmeiita Avenue, Atascadero, CA, United States
DEROSE MARIO & NORA L ETAL
7100 Carmeiita Ave
Atascadero
CA
93422
TRUE
2/16/2016 15:52
4/12/2017 23:25
28
7150 Bella Vista Road, Atascadero, CA, United States
MILLER MELANIE 5
7150 Bella Vista Rd
Atascadero
CA
93422
TRUE
10/10/2016 15:09
11/28/2016 6:40
29
7975 San Marcos Road, Atascadero, CA, United States
HAYS ANDREW & ELLEN
7975 San Marcos Rd
Atascadero
CA
93422
TRUE
6/19/2014 12:54
3/26/2017 18:47
30
8030 Atascadero Avenue, Atascadero, CA, United States
DIENZO RAYMOND & LAURA
8030 Atascadero Ave
Atascadero
CA
93422
TRUE
12/14/2015 18:10
4/8/2017 15:09
31
8220 Santa Rosa Road, Atascadero, CA, United States
TRUMBULL JONATHAN & JEAN
8220 Santa Rosa Rd
Atascadero
CA
93422
TRUE
1/29/2016 13:44
4/9/2017 18:49
32
8590 Alegre Avenue, Atascadero, CA, United States
KELLY ROBERT D JR & ELIZABETH A
8405 Morro Rd
Atascadero
CA
93422
TRUE
2/16/2015 15:33
2/15/2016 21:23
33
8850 San Gabriel Road, Atascadero, CA, United States
FOWLER ROBERT H
8850 San Gabriel Rd
Atascadero
CA
93422
TRUE
9/1/2014 16:32
10/16/201615:47
34
9045 Via Tortuga, Atascadero, CA, United States
BURKE MICHAEL T TRE ETAL
9045 Via Tortuga
Atascadero
CA
93422
TRUE
11/25/2015 17:35
9/14/201616:42
35
9060 Santa Lucia Road, Atascadero, CA, United States
MANCUSO VIRGINIA C TRE
9060 Santa Lucia Rd
Atascadero
CA
93422
TRUE
5/30/2016 7:46
4/9/2017 22:45
36
9160 Santa Lucia Road, Atascadero, CA, United States
HOG UE PATRICK L. TRE ETAL
PO Box 1076
Atascadero
CA
93423
TRUE
6/13/20140:00
9/16/2014 0:00
37
9205 Balboa Road, Atascadero, CA, United States
GURREAU YULE B & LAURA L
9205 Balboa Rd
Atascadero
CA
93422
TRUE
6/30/2015 11:52
4/4/2017 0:00
38
9350 Via Ciel o, Atascadero, CA, United States
WHEELER STEVEN B & SELENA M ETAL
9350 Via Cielo
Atascadero
CA
93422
TRUE
4/1/2016 0:00
4/9/2017 16:49
39
NL 19555
Sausalito Road, Atascadero, CA, United States
VANINWEGEN CURTIS S & MARTHA S
9555 Sausalito Rd
Atascadero
CA
93422
TRUE
2/15/2015 15:36
6/14/2016 9:41
40
LT
9630 Santa Lucia Road, Atascadero, CA, United States
NICHOLS DAVID J & CHANTEL C
9630 Santa Lucia Rd
Atascadero
CA
93422
TRUE
5/19/2016 21:46
41
9730 Atascadero Avenue, Atascadero, CA, United States
KIRK BLAIR G
9730 Atascadero Ave
Atascadero
CA
93422
TRUE
1/31/201615:35
4/9/2017 15:54
42
9230 Curbaril Avenue, Atascadero, CA, United States
ROBASCIOTTI DEL
14465 Sandoval Rd
Atascadero
CA
93422
TRUE
6/21/2017 0:00
7/3/2017 0:00