HomeMy WebLinkAboutResolution 2020-035RESOLUTION NO. 2020-035
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RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, DECLARING ITS INTENTION TO LEVY
AN ANNUAL ASSESSMENT ON LODGING BUSINESSES WITHIN THE
ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT,
PURSUANT TO STREETS & HIGHWAYS CODE SECTION 36500 ET.SEQ.
WHEREAS, the City Atascadero ("City") has formed the Atascadero Tourism Business
Improvement District, pursuant to Section 26500 of the Streets & Highways Code of the State of
California; and
WHEREAS, the City Council has received an annual report pursuant to Section 36533 of
said Code; and
WHEREAS, the City Council has approved said report and is required to adopt a
resolution of intention pursuant to Section 36534.
NOW, THEREFORE BE IT RESOLVED, by the City Council of the City of
Atascadero: 7 -
SECTION 1. The City Council hereby declares its intent to levy and collect assessments
.., within the Atascadero Tourism Business Improvement District for Fiscal -Year n20 -202T.
SECTION 2. The ATBID includes all of the lodging businesses, indudiq hotels, motels,
bed and breakfasts, and each business defined as a "hotel" in Section 3-301 of Cliapter 3
(Transient Occupancy Tax) of the Atascadero Municipal Code ("Lodging Businesses") within the
corporate boundaries of the City.
SECTION 3. The activities to be funded by the levy of assessments against Lodging
Businesses within the ATBID are tourism promotions and marketing programs to promote the City
as a tourism destination and projects, programs, and activities that benefit Lodging Businesses
located and operating within the boundaries of the ATBID. The proposed activities will primarily
be targeted at increasing transient stays at Lodging Businesses.
SECTION 4. The City Council sets June 23, 2020, as the date of the public hearing on the
levy of assessments. The public hearing will be held at 6:00 p.m. or as soon thereafter as practicable,
in the City of Atascadero Council Chambers, 6500 Palma Ave., Atascadero, California 93422.
SECTION 5. A protest may be made orally or in writing by any owner of a Lodging
Business that is within the ATBID boundaries and subject to the ATBID assessment. Written
protests must be received by the City Clerk, City of Atascadero, before the close of the public
hearing and may be delivered or mailed to the City Clark, Atascadero, 6500 Palma Ave.,
Atascadero, California 93422. A written protest may be withdrawn in writing at any time before
the conclusion of the public hearing.
SECTION 6. Further information regarding the proposed ATBID may be obtained from
the City Manager's Office, City of Atascadero, 6500 Palma Ave., Atascadero, CA 93422.
City of Atascadero
Resolution No. 2020-035
Page 2 of 2
SECTION 7. The City Clerk is directed to provide notice of the public hearing on the
proposed ATBID by causing this resolution to be published once in a newspaper of general
circulation in the City not less than seven days before said hearing.
PASSED AND ADOPTED at a regular meeting of the City Council held on the 9th day of
June, 2020.
On motion by Council Member Fonzi and seconded by Council Member Funk, the foregoing
Resolution is hereby adopted in its entirety on the following roll call vote:
AYES: Council Members Bourbeau, Fonzi, Funk, Newsom and Mayor Moreno
NOES: None
ABSENT: None
ABSTAIN: None
CITYI \OF�ATASCADERO
^� Heather Moreno, Mayor
ATTES-t:
�>IrI;oja K h to �en, Clerk
, 11
APPROVED AS TO FORM:
0-', Q
Brian Pierik, City Attorney
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ATBID Annual Report
Fiscal Year 2020-2021
(Pursuant to Streets & Highways Code Section 36533)
1. Proposed activities, programs and projects for the fiscal year:
• Contract services
o Marketing Firm
o Administration Services
• Marketing Plan
• Maintenance of Visual Assets
o Photography & Content
o Creative Services
• Digital Marketing
o Website Content & Updates (i.e., Visit Atascadero: VisitSLOCAL)
o Social Media
• Advertising
o Print & Promotional Items
o Digital
o Reactive Opportunities
• Public Relations
o Group FAM (familiarization tours for journalists, tour operators and
meeting & event coordinators)
o Individual Journalist Hosted Itineraries
o Press Releases
• Tour & Travel
o Collaboration with CCTC FAMs
o Collaboration with Visit CA FAMs
o Collaboration with Visit SLOCAL FAMs
• Consumer Outreach
o Event Sponsorships Opportunities
o Event Marketing
o Email Marketing
• Administration of TBID fund
2. Approximate cost of such activities, programs and projects for the fiscal year is
projected to be $316,450.
3. Amount of fund balance as of June 30, 2020 is projected to be $234,800.
4. Estimated fund balance for June 30, 2021 is budgeted at $271,820, but with the
adjustments for the response to COVID-19, is now projected to be $154,250.
5. Contributions received other than assessments:
• Estimated interest income of $440 for fiscal year 2019/2020.
• Estimated interest income for fiscal year 2020/21 is budgeted at $4,670,
but with the adjustments for the response to COVID-19, is now projected
to be $3,100.