HomeMy WebLinkAboutTBID_2020-03-18_AgendaPacketADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, March 18, 2020 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Deana Alexander, The Carlton Hotel
Vice Chairperson Jaclyn Dawson, SpringHill Suites by Marriott
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
Board Member - Vacant
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – March 2, 2020
• Recommendation: Approve the Draft Action Minutes of March 2, 2020. [Big Red
Marketing]
B. BUSINESS ITEMS
1. Wine Speak Recap Presentation
• Recommendations:
1. Receive and file event recap on 2020 Wine Speak event. [Wine Speak Paso
Robles]
2. Approve sponsorship of 2021 Wine Speak event. [Wine Speak Paso Robles]
• Fiscal Impact (GL 2801): $15,000.
2. Atascadero Colony Days Events Support Application
• Recommendation: Decline sponsorship of the 2020 Colony Days events.
[Atascadero Colony Days Committee]
• Fiscal Impact (GL 2801): $5,000.
3. Templeton Tennis Ranch Events Sponsorship
• Recommendation: Provide staff direction on potential sponsorship of Templeton
Tennis Ranch Events. [Templeton Tennis Ranch]
f
• Fiscal Impact (GL 2801): $1,500.
4. Mid-State Fair Sponsorship Opportunity
• Recommendation: Approve $7,500 Mid-State Fair Sponsorship. [Big Red
Marketing]
• Fiscal Impact (GL 2502): $7,500.
5. Monthly Marketing Statistics Summary
• Recommendation: Receive and file Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
6. Monthly Budget Report
• Recommendation: Receive and file Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
C. UPDATES
1. Visit SLO CAL TMD Update – Board Member Sohi
2. Visit SLO CAL Marketing Committee Update – Verdin
3. Destination Management Update – Big Red Marketing
4. City Business Update – City Manager’s Office
D. BOARD MEMBER COMMENTS
E. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Monday, March 2, 2020 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:30 p.m.
ROLL CALL:
Present: Chairperson Alexander, Vice Chairperson Dawson, Board Member
O’Malley, Board Member Sohi
Vacant: One vacant seat.
Absent: None.
Staff Present: Destination Management Consultant Angelica Ottman, Destination
Management Coordinator Hanna Meisinger, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Board Member Sohi
to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – November 20, 2019
•Recommendation: Approve the Draft Action Minutes of November 20, 2019. [Big
Red Marketing]
2.IPW Attendance
•Recommendation: Approve Visit Atascadero attendance to 2020 IPW. [Big Red
Marketing]
•Fiscal Impact (GL 2701): $10,000.
MOTION: By Board Member Sohi and seconded by Board Member
O’Malley to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
B.BUSINESS ITEMS
A-1ITEM NUMBER:
DATE: 03/18/20
Page 4 of 50
1.Central Coast Craft Beer Fest Event Update Presentation
•Recommendation: Receive and file event planning progress presentation on the
2020 Central Coast Craft Beer Fest. [Central Coast Brewers Guild]
•Fiscal Impact (GL 2801): None.
Andres Nunno and Tony Grimes with the Central Coast Brewers Guild presented an
update on the 2020 Central Coast Craft Beer Fest weekend activities and answered
questions from the Board.
PUBLIC COMMENT: None.
The Central Coast Craft Beer Fest Event Update Presentation
was received and filed by the Board.
2. CWA Burgers and Brews
•Recommendation: Approve sponsorship of the 2020 CWA Burgers and Brews
event at requested $500. [Big Red Marketing]
•Fiscal Impact (GL 2801): $500.
Jeannette McClure with California Women in Agriculture presented information about the
2020 CWA Burgers and Brews event and answered questions from the Board.
PUBLIC COMMENT: Tony Grimes.
MOTION: By Board Member O’Malley and seconded by Board Member Sohi
to approve support of up to $500 in event sponsorship for the 2020
CWA Burgers and Brews event.
Motion passed 4:0 by a roll call vote.
3.The Garagiste Festival Event Sponsorship
•Recommendation: Review and provide staff direction of potential sponsorship of
the 2020 Garagiste Festival Event. [Big Red Marketing]
•Fiscal Impact (GL 2801): Up to $10,000.
Deputy City Manager Terrie Banish shared information about the Garagiste Event plan to
incorporate Atascadero into the event and shared the event sponsorship request. Banish
answered questions from the Board on behalf of The Garagiste Festival.
PUBLIC COMMENT: Jessica Sohi.
MOTION: By Board Member O’Malley and seconded by Board Member Sohi
to approve event sponsorship up to $7,500 for the 2020 Garagiste
Festival Event contingent upon Visit Atascadero promoted as the
designated lodging sponsor and two events held in Atascadero.
Motion passed 4:0 by a roll call vote.
4. AdHoc Committee Update
•Recommendation: Receive and file AdHoc Committee Update. [Ad Hoc
Committee]
•Fiscal Impact: None.
A-1ITEM NUMBER:
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Page 5 of 50
Vice Chairperson Dawson left the meeting at 3:26 p.m.
Board Member O’Malley presented an update from the AdHoc Committee meeting related
to the reserve contingency fund and answered questions from the other Board members.
PUBLIC COMMENT: None.
The AdHoc Committee Update
was received and filed by the Board.
5. January – May Media Plan Presentation
•Recommendation: Receive and file the January - May Media Plan. [Verdin]
•Fiscal Impact (GL 2502): $8,500.
Marketing Consultant Akers presented the media plan presentation and answered
questions from the board.
PUBLIC COMMENT: Jessica Sohi and Brendan Pringle.
The January – May Media Plan Presentation
was received and filed by the Board.
6.Event Sponsorship Tiers Update
•Recommendation: Provide staff direction for updates to the Event Sponsorship
Tier System. [Big Red Marketing]
•Fiscal Impact: None.
Destination Management Consultant Ottman presented the updates to the event
sponsorship tiers and answered questions from the Board.
PUBLIC COMMENT: Jessica Sohi.
The Event Sponsorship Tiers Update presentation
was received and filed by the Board.
7. Monthly Marketing Statistics Summary
•Recommendation: Receive and file Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
Marketing Consultant Akers presented the Monthly Marketing Statistics summary for
November 2019, December 2019, and January 2020 and answered questions from the
Board.
Board Member O’Malley left the meeting at 4:21 p.m. and the meeting paused due to
quorum. Chairperson Alexander left the meeting at 4:22 p.m.
Chairperson Alexander and Board Member O’Malley returned at 4:24 p.m. and the
meeting resumed.
PUBLIC COMMENT: None.
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Page 6 of 50
The Monthly Marketing Statistics Summary
was received and filed by the Board.
8. Monthly Budget Report
•Recommendation: Receive and file Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
Destination Management Consultant Ottman provided updates on the budget and
answered questions from the Board.
PUBLIC COMMENT: Brendan Pringle.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi – Board Member Sohi provided
an update from the Visit SLO CAL TMD meeting, including Chuck Davison’s position
renewal, and answered questions from the Board.
2.Visit SLO CAL Marketing Committee Update – Verdin – Marketing Consultant Akers
provided an update from the Visit SLO CAL Marketing Committee meeting, including
information about the upcoming retreat and California Welcome Center updates, and
answered questions from the Board.
3.Destination Management Update – Big Red Marketing – Destination Managemant
Consultant Ottman provided updates on IPW and answered questions from the
Board.
4. City Business Update – City Manager’s Office – Deputy City Manager Banish shared
updates from the City, including updates on the billboards, and answered questions
from the Board.
5.Short-term Rental Update – City Manager’s Office – Deputy City Manager Banish
distributed the 2019 Vacation Stay Rentals (Exhibit A).
C. BOARD MEMBER COMMENTS
None.
D.ADJOURNMENT
Chairperson Alexander adjourned the meeting at 4:55 p.m.
_______________________________________________
Hanna Meisinger, Destination Management Coordinator
Exhibit A – 2019 Vacation Stay Rentals
APPROVED:
A-1ITEM NUMBER:
DATE: 03/18/20
Page 7 of 50
ITEM NUMBER: B-1
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Wine Speak Recap Presentation
RECOMMENDATIONS:
1.Receive and file event recap on 2020 Wine Speak event.
2. Approve sponsorship of 2021 Wine Speak event.
DISCUSSION:
At the February 24, 2018, ATBID Board Meeting, Amanda Wittstrom Higgins from the
Rossi Foundation presented a recap of the 2018 Wine Speak event. The Board
approved a $15,000 event sponsorship of the 2019 Wine Speak event at the April 18,
2018 Board meeting.
In 2019, Wine Speak took place January 7 – 10 at multiple venues. The ATBID support
of $15,000 was utilized to help offset the marketing costs to bring visitors to Atascadero
for Wine Speak.
The 3rd Annual Wine Speak took place January 14 – 16, 2020 at multiple venues, some
across Atascadero. The Pavilion on the Lake and City Hall were utilized and the City
renewed their co-sponsored participation in this event.
Wine Speak is looking to renew their event sponsorship for the 2021 event.
FISCAL IMPACT (GL 2801):
$15,000
ATTACHMENTS:
1.Wine Speak Recap Presentation
Page 8 of 50
WINE SPEAK PASO ROBLES
2020 RECAP REPORT
JANUARY 14th-16TH, 2020 | ATASCADERO, CA
IMAGE HIGHLIGHT: DAY 1
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IMAGE HIGHLIGHTS: DAY 2
IMAGE HIGHLIGHTS: DAY 3
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IMAGE HIGHLIGHTS: DAY 4
THANK YOU
FROM OUR
CO-FOUNDERS
Dear Friends,
We have so many people to
thank for embracing the mission
of Wine Speak Paso Robles. This
event would not have been
possible without the generous
support of our speakers,
panelists, wineries, sponsors
and guests. We also greatly
thank the communities of
Atascadero and Paso Robles for
welcoming us with such open
arms, warm hearts and aloha -
we are forever grateful.
Sincerely,
Amanda Wittstrom-Higgins
and Chuck Furuya, MS
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Page 11 of 50
Wine Speak was created in 2017 as an opportunity to gather some of the most
brilliant, savvy and insightful wine minds of the New World. Our mission has stayed
true. Speakers, panelists and guests alike are encouraged to share their wisdom and
experiences, so that we can learn from one another and help our industry move
forward. We believe that this kind of forum fosters dialogue, sharing, camaraderie
and collaboration all in the name of elevating our wine community.
WHAT IS WINE SPEAK PASO ROBLES?
ULTIMATE GOALS
1.Bring key influencers to the area
2.Increase visibility of the region
3.Engage key media
4.Enhance educational opportunities locally
MISSION ACCOMPLISHED!
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IMPACT
OVERVIEW
•48 participating wineries
•33 from the Paso Robles AVA
•Wines from Paso Robles, Napa,
Lodi, Santa Barbara, Santa Maria,
Ojai, Argentina, Spain, Germany,
France and more
•25+ local food vendors
•13 unique events held within the
Paso AVA throughout the week
•98% event sell-out rate
•15 Scholarship Recipients
•7 person Somm Team from all
over the country
ECONOMIC IMPACT
98%
SELL OUT RATE
40%
OUT OF THE AREA
ATTENDEES
+11%
INCREASE IN LOCAL
HOTEL OCCUPANCY
BASED ON STR REPORT
15
SCHOLARSHIP
ATTENDEES
*The Carlton does not report to STR.
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EVENT OVERVIEW
We had attendees
from 12+ states and
3 different countries!
GEOGRAPHIC STATS
40% of attendees were from outside of San Luis Obispo County
Plus France, Spain and Argentina!
GRAND TASTING
42 PARTICIPATING WINERIES
(33 FROM PASO)
6 DISTRIBUTORS
4 WINE ALLIANCES
7 LOCAL FOOD VENDORS
2020 Participants Included:
Plus:
15C
Back Porch Café
Just Baked
Dark Nector
Thomas Hill Organics
The Range
El Compadre
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Page 14 of 50
MEDIA COVERAGE
American General Media helped us tell our
story of Wine Speak through several
narrative avenues including liquid lunch
segments starring featured guests,
interviews with the speakers and founders
of Wine Speak, as well as several other
short vignettes.
30 spots on COAST 104.5
38 spots on KVEC News Talk 96.5
62 spots on The Krush Radio 92.5
24 spots on 93.3 KZOZ
24 spots on KJUG 98.1
MEDIA & TRADE
PARTNERS
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Page 15 of 50
EARNED MEDIA
Featured in
Market Watch
Magazine
EARNED MEDIA
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EARNED MEDIA
•Targets on and off-premise hospitality professionals and
academics.
•67,000 Subscribers
•Wine Speak Paso Robles was included in the following:
•August/September Issue
•October/November Issue
•December/January Issue
•The national voice of the beverage buying decision makers
•Reaches over 45,000 readers per issue
•Wine Speak Paso Robles was included in the following:
•November/December Issue
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Page 17 of 50
SOCIAL MEDIA
EXPOSURE
By, PINK
SOCIAL MEDIA
SAMPLING
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Page 18 of 50
TARGETED EMAIL CAMPAIGN
Our email campaigns were shared by several of our key partners
and participating wineries and reached over 100,000+ people.
Email Reach
~ 15,000 people
~ 20,000 people
~ 70,000 people
Trade ~ 10,000 people
PRWCA ~ 10,000 people
Wine Speak ~ 1,000 people
TARGETED PRINT CAMPAIGNS
Promotional materials were delivered to all local hotels, participating
wineries, local businesses, supporting sponsors & speakers
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Page 19 of 50
+Presence on ALL collateral!
SPONSORSHIP
EXPOSURE
Tickets Signage Website Verbal
Recognition
WINE SPEAK 2020
SCHOLARSHIP RECIPIENTS
•Sasha DeJaynes, CA
LCA Wine
•Danielle Otero, FL
Disney
•Jordan Lynn Traylor, GA
Sommelier, Chef & Wine Distribution
•Kelly Schmidt, TN
Blackberry Farm
•Jackie Shearn, CA
Social Media Coordinator & Wine Sales
Associate at Stave
Wine Cellar at Spanish Bay
•Emily Johnston, CA
Wine Director, Ojai Rotie
•Adrienne Vani, NY
Sommelier at Cote Korean Steakhouse
•Yoo Chung Chang, IL
Sommelier, Everest Restaurant
8 Scholarship Recipients
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Page 20 of 50
Emily Edeen, WA (Sommelier, Canlis), Matthew Dulle, CA (Beverage Director, Lazy Bear), Rafael
Santos, CA (Sommelier, Acquerello), Christopher Ramelb, HI (Director of Fine Wine, Southern
Glazer's Wine & Spirits), Sang Hyun Mun, HI (Wine Director, Pacific Club), Taro Kurobe, HI (Wine
Director, Hy's Steakhouse), and Zack Musick, HI (Wine Director, Merriman's Kapalua)
2020 SOMM TEAM
SCHOLARSHIP RECIPIENT TESTIMONIALS
“I love Paso Robles!!!! I look for any opportunity to come back. I found all three days very
educational. I loved that there was a mix of perspectives... master somms, winemakers, wine
critics, etc.” -2020 Scholarship Recipient
“I truly loved this experience. All the networking, seminars, and knowledge we gained were
invaluable.” –2020 Scholarship Recipient
“Paso Robles was wonderful, a true gem of California. Each seminar provided knowledge I will
take on forever. –2020 Scholarship Recipient
“It introduced me to the people and winemakers of the region who are passionate and making
beautiful wines. I want to go back and experience more.” –2020 Scholarship Recipient
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WHAT INDUSTRY LEADERS ARE SAYING
“Amazing, unique, extremely educational, and great opportunity to network and enjoy
camaraderie among trade (restaurateurs and sommeliers) and industry (winemakers and
growers).”
-Randy Caparoso, The SOMM Journal & Lodi Wine Commission, Lodi, CA
“There were many wineries and producers, but one had the sense of being around family. I
was particularly struck by the diversity of styles of wines presented.”
-Laura Catena, Bodega Catena Zapata, Argentina
“Very impressed, highly educational, and fun...which makes me want to promote it with
others in the industry.”
-Dan Williams, Hi-Time Wine Cellars, Costa Mesa, CA
WHAT 2020 ATTENDEES ARE SAYING
“Wine Speak was executed very well and super organized. I learned so much about the people of
Paso Robles and understand the sense of place now. I left very excited to sell Paso Robles wine
and tell the different stories of the region.” -2020 Attendee
“Wonderful, welcoming, enlightening, inspiring, FUN!” –2020 Attendee
“There is a great sense of community among the businesses in the region.” -2020 Attendee
“A real sense of community and sharing that doesn't exist in other wine events.” -2020 Attendee
An amazing event! The level of engagement between the local community and wine industry
makes this truly a special event and worth attending every year.” -2020 Attendee
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EVENT VIDEOS
Click Here
Click Here
THANK YOU FOR
ALL YOUR
SUPPORT!
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ITEM NUMBER: B-2
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Atascadero Colony Days Events Support Application
RECOMMENDATION:
Decline sponsorship of the 2020 Colony Days events.
DISCUSSION:
The Atascadero Colony Days Committee hosts two major annual events. The first is a
4th of July celebration on July 3-4, 2020 and the second is the annual celebration of the
founding of Atascadero on October 2-3, 2020. Included in these combined events are
evening concerts, a historical re-creation of Tent City, and parades. Of the 15,000
combined anticipated attendees, about 20% are expected from outside of SLO County.
The Atascadero Colony Days Committee has requested financial support of $5,000.
FISCAL IMPACT (GL 2801):
$5,000.
ATTACHMENTS:
1. 2020 Atascadero Colony Days Events Support Application Form
Page 24 of 50
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Event Support Application Form
Requesting Organization: _______________________________________________
Contact: _________________________ Phone Number: _______________________
Email: ____________________________ Mailing Address: ____________________
City, State, Zip: ________________________________________________________
Name of Event: ________________________________________________________
Event Description: _____________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Event Dates/Times: _____________________________________________________
Event Website: ________________________________________________________
Total Anticipated Attendees: _______ Portion From Outside SLO County: _____%
Is this the first year the event will take place? Yes No
If this event has taken place previously, please provide historical data including
attendance numbers: __________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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How will the event be advertised? What resources will be used to advertise? What
geographic locations will be targeted? ____________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Crowd Control Safety Plan:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Will the event require an ABC Permit? Yes No
Has a City permit been issued for your event or contracted the venue for your
event date? Yes No
Support Requested (desired monetary amount or in-kind marketing support): _______
______________________________________________________________________
Describe how the event supports Visit Atascadero’s mission and goals:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
What opportunities do you plan to offer that specifically promote lodging in
Atascadero?
______________________________________________________________________
______________________________________________________________________
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______________________________________________________________________
______________________________________________________________________
Additional Details:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Rules and Regulations for Event Coordinators
•Event coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website
(www.slocal.com) within 30 days of Board approval for funding.
•Event coordinators will also be held responsible for ensuring the Visit Atascadero
logo and branding is used appropriately on any event materials. This includes
ensuring the Visit Atascadero logo is visible on event website and marketing
collateral within 30 days of Board approval for funding.
•Event coordinators should ensure every effort is made to promote the entire
Atascadero destination. On the event website, event coordinators should only link to
the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always
pay careful attention to never promote specific lodging properties unless individual
agreements with those properties have been arranged outside of ATBID activity.
•Event coordinators should plan to attend an ATBID Board Meeting following the
event to provide a recap presentation which includes attendee numbers, overnight
stays, event perception and any other pertinent information for the Board.
•Visit Atascadero must be offered logo promotion opportunity (ex. Visit Atascadero
logo included on event marketing materials like glassware) if event support from the
ATBID Board totals more than $10,000.
***Please include a detailed event budget and marketing strategy. Feel
free to attach additional information for consideration with
application.
***You must submit copies of additional required documents two
weeks prior to event. The Atascadero TBID Board reserves the right to
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withdraw funding if the appropriate documents are not obtained for
the event.
IMPORTANT: Future ATBID event sponsorship funding requests may
be affected should any discrepancies, including, but not limited to,
event application, planning, marketing materials or website, be
brought to ATBID’s attention.
Should the event not take place as presented and scheduled, event
coordinators are required to reimburse the ATBID for sponsorship
support.
Applicant Signature __________________________ Date ___________
In case of questions or the need for clarification, please contact Destination
Management Consultant, Angelica Ottman at aott@bigredmktg.com.
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ITEM NUMBER: B-3
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Templeton Tennis Ranch Events Sponsorship
RECOMMENDATION:
Provide staff direction on potential sponsorship of Templeton Tennis Ranch Events.
DISCUSSION:
Zin-to-Win Pickleball Tournament is a United States of America Pickleball Association (USAPA)
sanctioned tournament scheduled for March 25 through March 29, 2020. This provides players
that qualify an opportunity to move on to the Western Regionals and the Nationals played in
Indian Wells, California. The tournament has grown from 200 players last year to 500 players.
The tournament is Wednesday through Sunday and has grown from a three-day tournament to
five days.
Momma Loves Pickleball started out as a fun tournament on Mother’s Day weekend. This is
now a three-day tournament Friday through Sunday and it has moved from Mother’s Day
weekend to the first weekend in May in order to keep our pickleball players who are moms
happy. Part of the proceeds from this tournament will be donated to the Wellness Kitchen.
Fall Fest Pickleball Tournament started out as a local tournament that has grown. It is a three-
day tournament with final dates TBD. They are working with the USAPA on the scheduling.
Central Coast Tennis Classic is scheduled for September 28 through October 4, 2020. Many of
the 70 women playing in this tournament recently played in the U.S. Open, Australian Open and
Wimbledon. They will be competing for a total purse of $60,000 in prize money and Women’s
Tennis Association points. This is TTR’s fourth year in bringing this semi-pro athletic event to
the Central Coast. This event is seven days long, Monday through Sunday. Over 2,000
spectators will attend this event. The cost to attend this event is $10.00 and children 13 years
and younger are free.
Templeton Tennis Ranch will present how these events align with Visit Atascadero goals and
support outside visitor stays in Atascadero.
FISCAL IMPACT (GL 2801):
$1,500.
Page 29 of 50
ITEM NUMBER: B-3
DATE: 03/18/20
ATTACHMENTS:
1.Templeton Tennis Ranch Event Support Application
Page 30 of 50
TEMPLETON TENNIS RANCH
February 15, 2020 1
Event Support Application Form
Requesting Organization: TEMPLETON TENNIS RANCH
Contact Information:
Ralph Goehring - Owner – ralph@ttrtennis.com – 805.434.9605
Chris Fouquet – General Manager – chris@ttrtennis.com – 805.712.2725
Cathy David – Sponsorship – sassycate@gmail.com – 805.610.4176
Address: 345 Championship Lane
City, State, Zip: Templeton, California 93465
Name of Events and Dates:
Zin-to-Win Pickleball Tournament – USAPA/SSIPA
Date: March 25, 2020 – March 29, 2020
Momma Loves Pickleball
Date: May 1, 2020 – May 3, 2020
Fall Fest Pickleball Tournament – USAPA
Date: October/November (Date to be Determined)
Central Coast Tennis Classic – USTA Pro Circuit
Date: September 28, 2020 – October 4, 2020
Event Descriptions, Dates and Times
Zin-to-Win Pickleball Tournament – United States of America Pickleball Association (USAPA) / Super
Senior International Pickleball Association (SSIPA)
Date: March 25, 2020 – March 29, 2020 – 8:00 a.m. to 5:00 p.m.
Zin-to-Win Pickleball Tournament, scheduled for March 25 through March 29, 2020, is a United States of
America Pickleball Association (USAPA) sanctioned tournament. This provides players that qualify an
opportunity to move on to the Western Regionals and the Nationals played in Indian Wells, California.
The tournament has grown from 200 players last year to 500 players. The tournament is Wednesday
through Sunday and has grown from a three day tournament to five days. We will draw participants
from our surrounding community but more importantly from throughout California and the western
United States.
Momma Loves Pickleball
Date: May 1, 2020 – May 3, 2020 – 8:00 a.m. to 5:00 p.m.
This tournament started out as a fun tournament on Mother’s Day weekend. We marketed this
tournament to our sister clubs throughout San Luis Obispo County. Because our Zin-to-Win was so well
received this tournament drew participants from the San Jouquin Valley, Monterey Bay area and
southern California. This is now a three day tournament Friday through Sunday and we have moved it
from Mother’s Day weekend to the first weekend in May in order to keep our pickleball players who are
moms happy. Part of the proceeds from this tournament will be donated to the Wellness Kitchen.
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February 15, 2020 2
Fall Fest Pickleball Tournament – United States of America Pickleball Association
Date: October/November (Date to be Determined)
Starting out as a local tournament again this tournament has grown. It is a three day tournament and
we are currently working on finalizing the date of the tournament. The reason for the delay is that the
Western Regional Tournament and the Nationals (held in Indian Wells) are held in October and
November. We are working with the USAPA on the scheduling.
Central Coast Tennis Classic – United States Tennis Association Pro Circuit
Date: September 28, 2020 – October 4, 2020 – 8:00 a.m. to 5:00 p.m.
TTR is home to the Central Coast Pro Tennis Open scheduled for September 28 through October 4, 2020.
Many of the 70 women playing in this tournament recently played in the U.S. Open, Australian Open and
Wimbledon. They will be competing for a total purse of $60,000 in prize money and Women’s Tennis
Association points. This is TTR’s fourth year in bringing this semi-pro athletic event to the Central Coast.
This event is seven days long, Monday through Sunday. Over 2,000 spectators will attend this event. The
cost to attend this event is $10.00 and children 13 years and younger are free.
Event Website & Marketing Plans:
The marketing plan for the Pickleball Tournaments is primarily through Pickleball
Tournaments.com, the USAPA website and the SSIPA website. We currently have 175 players
registered to play in the Zin 2 Win tournament in March. Tournaments will sell out through these
websites. We promote the tournaments through e-mail blasts to previous tournament players
and members of TTR. We promote the tournaments on the TTR website, Facebook Page,
Instagram and Twitter.
The marketing plan for the CCTC is through the USTA Pro Circuit Website and the International
Tennis Federation (ITF) World Tennis Tour website. We promote the CCTC through e-blasts to
previous tournament players, the TTR website, Facebook Page, Instagram and Twitter. TTR takes
out ads in Inside Tennis Magazine. Inside Tennis Magazine covers the CCTC and includes a write
up of the results.
We have worked with local media such as The Tribune, New Times, Paso Robles Magazine, Paso
Robles Press, local radio stations and KSBY. We place all our events on public event calendars.
Total Anticipated Attendees & Portion From Outside SLO County? See 2019 Attendance and 2020 Projected
Attendance
Is this the first year these events will take place? No
If these events have taken place previously, please provide historical data including attendance number.
Event Name Total Attendance
2019 Year Started
Moma Loves Pickleball 171 2018
Zin To Win 208 2019
Fall Fest 100 2018
Central Coast Tennis Classic 2,000 2017
-70 World Ranked Pro Tennis Women Players
-2,000 Spectators
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Total Anticipated Attendees and Portion from Outside SLO County:
2019 Attendance and Attendees from Outside SLO County
2020 Projected Attendance and Attendees from Outside SLO County
Event Name
Overnight
Stays
Generated and
Projected
Notes
Moma Loves Pickleball
2019 – 171 Participants
Friday through Sunday
2 Nights
25 Out of Town
50 Overnights
This is a local tournament that benefits the
Wellness Kitchen. Out of Town participants
are coming from Bakersfield and Santa
Cruz.
2020 – 200 Participants
Friday through Sunday
2 Nights
45 Out of Town
90 Overnights
The Templeton Tennis Ranch has become
known for its well-run tournaments and
their tournaments are becoming more and
more popular.
Zin to Win
2019 – 208 Participants
Friday through Sunday
2 Nights
45 Out of Town
90 Overnights
Zin to Win is our most popular Pickleball
Tournament. We are excited to be
approved to be a USAPA/SSIPA sanctioned
tournament.
2020 – 500 Participants
Wednesday through
Sunday
4 Nights
100 Out of
Town
400 Overnights
In 2020 this tournament becomes a feeder
tournament for the Western Regional and
National Tournament. It is being
expanded to 500 players and from three
days to five days (Wednesday through
Sunday).
Fall Fest
2019 – 100 Participants
Friday through Sunday
2 Nights
15 Out of Town
30 Overnights
This is a local tournament. We are working
on improving our marketing in order to
build attendance at this event.
2020 – 200 Participants
Friday through Sunday
2 Nights
25 Out of Town
50 Overnights
Central Coast Tennis Classic
–USTA Pro Circuit and ITF
World Tennis Tour
Monday through Sunday
6 Nights
70 Participants
Plus Coaches
and Families
210 Out of
Town
1260
Overnights
September 28, 2020 through October 4,
2020 Monday through Sunday. 70 USTA
Semi-Pro Players, Coaches and family. Last
year TTR reserved 30 rooms at the Oxford
Suites to house tournament staff and some
players. This tournament creates mid-
week stays.
How will the events be advertised? Please refer to Event Website and Marketing Plans.
What resources will be used to advertise? Please refer to Event Website and Marketing Plans.
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What geographic locations will be targeted? The Pickleball Tournaments target the surrounding local area, the
state of California and participants throughout the western United States. Through registration we are able to
capture regional information of participants.
The Central Coast Tennis Classic is a USTA World Tennis Tour Event and many of the players will have recently
played in Wimbledon, Australian Open and the US Open. This event draws in 70 world class women players,
coaches and family traveling with them. In order to support this event there are tournament directors, referees
and support staff. This event is now in its fourth year at TTR. This is a Monday through Sunday tournament
generating mid-week overnight stays. In past years Springhill Suites and the Holiday Inn Express have been
tournament listed hotels.
Crowd Control Safety Plan:
There is no limit to the amount of spectator attendance. TTR sits on five acres. TTR employs staff, security and
uses volunteers during our large tournaments and events.
Will these events require an ABC Permit? No – TTR has a license issued by ABC to serve beer and wine. This
license is renewed each year and the alcohol is served in the café located in the clubhouse and on the premises.
Has a City permit been issued for your event or contracted the venue for your event date? We are a privately
owned property.
Support Requested (desired monetary amount or in-kind marketing support): The request is for a
comprehensive partnership for all four events. $1,500.00 – SILVER SPONSOR
Branding
Two on Court Banners – One on the tennis courts and one on the Pickleball courts – will be up year
round
Media Recognition
Tournament program advertisement – eighth page, inside
Mention on SELECT tournament publications
Logo/link on tournament web site
Recognition on on-site “Thank You” banner
Recognition on Tournament Program “Thank You” page
Describe how the event supports Visit Atascadero’s mission and goals:
With each event at TTR over the years we have expanded the number of days. Pickleball Tournaments have
increased from two day tournaments to three and five day tournaments. The Central Coast Tennis Classic is a
weeklong event. All of our events are increasing heads in beds not only on the weekend but mid-week.
Pickleball participants are coming from our California feeder markets, i.e. the valley, bay area and southern
California. Marketing Atascadero at our events and to our participants will keep Atascadero in the top of mind
when they return to the Central Coast that Atascadero is a place to stay, eat and shop.
The Pickleball Tournaments at TTR are USAPA certified tournaments. In the past year TTR has gained a
reputation as a must participate tournament location. The Central Coast Tennis Classic and is a USTA Pro Circuit
event. All our events focus on a quality of experience for our participants and their guests.
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What opportunities do you plan to offer that specifically promote lodging in Atascadero?
We will link all tournament pages to Visit Atascadero lodging page when promoting where to stay. We will also
link with Visit Atascadero where to eat and shop. We will allow Visit Atascadero to have promotional materials
at all tournaments and available for distribution to tournament players and spectators.
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Rules and Regulations for Event Coordinators
Event coordinators will be held accountable for promoting and advertising the event, including,
but not limited to, listing the event on the Visit SLO CAL website (www.slocal.com) within 30
days of Board approval for funding.
Event coordinators will also be held responsible for ensuring the Visit Atascadero logo and
branding is used appropriately on any event materials. This includes ensuring the Visit
Atascadero logo is visible on event website and marketing collateral within 30 days of Board
approval for funding.
Event coordinators should ensure every effort is made to promote the entire Atascadero
destination. On the event website, event coordinators should only link to the Visit Atascadero
lodging page (www.visitatascadero.com/lodging) and always pay careful attention to never
promote specific lodging properties unless individual agreements with those properties have
been arranged outside of ATBID activity.
Event coordinators should plan to attend an ATBID Board Meeting following the event to
provide a recap presentation which includes attendee numbers, overnight stays, event
perception and any other pertinent information for the Board.
***Please include a detailed event budget and marketing strategy. Feel free to attach additional
information for consideration with application.
***You must submit copies of additional required documents two weeks prior to event. The
Atascadero TBID Board reserves the right to withdraw funding if the appropriate documents are
not obtained for the event. IMPORTANT: Future ATBID event sponsorship funding requests may be
affected should any discrepancies, including, but not limited to, event application, planning,
marketing materials or website, be brought to ATBID’s attention.
Should the event not take place as presented and scheduled, event coordinators are required to
reimburse the ATBID for sponsorship support.
Applicant Signature Ralph Goehring Date 02/15/2020 _
In case of questions or the need for clarification, please contact Destination Management
Consultant, Angelica Ottman at aott@bigredmktg.com.
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February 15, 2020 7
ADDITIONAL INFORMATION
MARKETING PLAN FOR EVENT
Marketing Plan for Event/Program: include target markets, plan/budget for paid
(advertising) and/or earned media (public relations). Include marketing plan.
The marketing plan for the Pickleball Tournaments is primarily through Pickleball
Tournaments.com, the USAPA website and the SSIPA website. We currently have 175
players registered to play in the Zin 2 Win tournament in March. Tournaments will sell
out through these websites. We also promote the tournaments through e-mail blasts to
previous tournament players and members of TTR. We promote the tournaments on the
TTR website, Facebook Page, Instagram and Twitter.
The marketing plan for the CCTC is through the USTA Pro Circuit Website and the
International Tennis Federation (ITF) World Tennis Tour website. We promote the CCTC
through e-blasts to previous tournament players. The TTR website, Facebook Page,
Instagram and Twitter. TTR takes out ads in Inside Tennis Magazine. Inside Tennis
Magazine covers the tournament and include a write up of the results of the CCTC.
We have worked with local media such as The Tribune, New Times, Paso Robles
Magazine, Paso Robles Press, local radio stations and KSBY. We place all our events
on public event calendars.
BUDGET
Event Name
Estimated
Attendance
2020
Event
Operation
Budget
Notes
Moma Loves
Pickleball
Friday through
Saturday
200 $10,000.00
$300.00 Donation to the Wellness Kitchen
Zin to Win
(This tournament is a
qualifier for the regionals
and nationals thus the
increase in participation)
500 $20,000.00
This is a USPA (United States of America
Pickleball Association)/SSIPA (Super Senior
International Pickleball Association)
sanctioned tournament. In order to play in
the Nationals you must qualify in sanctioned
tournaments to qualify.
Fall Fest 200 $10,000.00
Central Coast Tennis
Classic – USTA Pro
Circuit and ITF World
Tennis Tour
2000
Attendees
70 Semi-
Pro Players
$70,000.00
This is a USTA (United States Tennis
Association) Pro Circuit and ITF
(International Tennis Federation) World
Tennis Tour Tournament.
EVENT REVENUE
Attendee Ticket Price: Pickleball Tournaments – Registration is $50.00 to $100.00 depending on if the
tournament is a USAPA sanctioned tournament or not. CCTC registration fee is $40.00 per player.
Spectators pay $15.00 and children under the age to 13 are free.
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TEMPLETON TENNIS RANCH
February 15, 2020 8
SPONSORSHIP
TTR secures sponsorship from many different sources. Professional/Corporate sponsors, local
businesses and private donations. Below is a list of sponsors from 2019.
PICKLEBALL SPONSORS:
PIG – Pickleball Is Great
Pickleball Central
USAPA – United States of America Pickleball Association
SSIPA – Super Senior International Pickleball Association
Miscellaneous Pickleball Companies such as Pickleball Central, Pickleball Warehouse, Third
Shot Drop, etc.
CENTRAL COAST TENNIS CLASSIC SPONSORS:
TOURNAMENT SPONSORS
Tiebreaker Brewing Company The Groves on 41 Medina Light show Designs
Green Energy Innovations Owen Main Photography Oxford Suites
First American Title Davis Autobody Margarita Man
Balm Standard Rental Depot The Blueprinter and Graphics
Edward Jones-Matt Oppedahl Battle in the Bay Tournament Sky River RV
Tennis Warehouse Sentinel Peak Resources Talley Vineyards
All Good Products Armet’s Landscaping A Team Fencing
European Car Specialist ColorCraft Printing Templeton Market & Deli
Marc Eisemann Enterprise Rent-A-Car Southern California Tennis
Assoc.
Merrill Lynch-Blake Goehring Heide Grant – Mary Kay Mitch & Teresa Scott
South Paso Chevron Edward Jones – Terry Crowe Designs in Life
KPRL – 1230 AM Phil Keohen Trader Joe’s
Kinetix PT David Bolivar
FRIENDS OF THE TOURNAMENT
Audry & Cuthbert Charles Debra Sullivan Jenifer Ecklund
Karen Blaney Thomas Kong Tom & AnnMarie Brast
Kate Lundberg Halsey Hennie & Najore Breytenbach Marc Eisemann
Charles Wright Gary Amadio Patty Smith
Cal Poly Tennis Templeton High School Summerwood Winery & Inn
BJ Mercer Geroge Butterworth Jen Slosar
Mike & Kristen Lane Sylvie Beauregard Jennifer Martin
Phil & Diane Keohen David Bolivar Jerry Gast
Lara Henry Ty Long Brian Fein
Katrin Winterhalter Nick Careless Weyrick Companies
805 Builders Corey Cook Heide Grant
Robert & Julie Limone Libby Kerr Nancy & Drew Mayerson
Kirsten & Andrew Dennish Steve Ells Bill Sima
Jennie Williams Eddie Amader Malei Weir
Debra Logan & Don
Rasmussen
Bill Dunkle Lindsay Franklin
Brochelle Vineyards
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ITEM NUMBER: B-4
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Mid-State Fair Sponsorship Opportunity
RECOMMENDATION:
Approve $7,500 Mid-State Fair Sponsorship.
DISCUSSION:
The Mid-State Fair brings thousands of tourists to the county every year. There is a
sponsorship opportunity for Visit Atascadero to participate in this year’s promotional
activities. The Mid State Fair will take place July 22, 2020 – August 2, 2020.
As part of the sponsorship agreement, the City of Atascadero would receive two shuttle
pick-up/ drop-off stations. Visit Atascadero will also be the sponsor of the Craft Beer
Tasting & Awards event as well as the sponsor of the water bottles at An Evening of
Rhythm & Brews concert. Visit Atascadero will receive a logo on all custom beer glasses
for the Craft Beer Tasting & Awards, as well as, marketing and promotional materials for
both events. Additionally, Visit Atascadero would also receive listings in collateral, on the
website, receive two “Voice of the Fair” announcements per day and have the opportunity
to create signage for the Equestrian Center.
Visit Atascadero will also receive fair tickets, concert tickets and other Mid-State Fair
items to give away to visitors and guests.
FISCAL IMPACT (GL 2502):
$7,500.
ATTACHMENTS:
1.California Mid-State Fair Sponsorship Agreement
Page 39 of 50
The Sixteenth District Agricultural Association
A California State Agency
DIRECTORS:
DEE LACEY, President Paso Robles
DAVID BALDWIN, Vice President Atascadero
ROBERT BONESO Paso Robles
MARK BORJON Creston
CHRIS DARWAY Arroyo Grande
ROBERT LILLEY Atascadero
KRISTA SABIN Paso Robles
NANCY WHEELER Templeton
GREER WOODRUFF Templeton
MICHAEL H. BRADLEY Chief Executive Officer
June 3, 2019
Re: Sponsorship Agreement #SP019-061
Dear Terrie,
Enclosed please find two (2) copies of the contract document as referenced
above for your company's sponsorship at the 2019 California Mid-State Fair.
Please sign ALL copies where indicated and return all the originally signed
copies at your earliest convenience to:
California Mid-State Fair Contracts
Post: PO Box 8, Paso Robles, CA 93447
Ship/FedEx/UPS: 2198 Riverside Avenue, Paso Robles, CA 93446
A fully executed copy of the contract will be sent to you after all required
signatures have been obtained.
If you have any questions regarding this contract, I can be reached at
(805)239-0655 x207 or sabrina@midstatefair.com.
Thank you for supporting the 2019 California Mid-State Fair!
Resp ctfully,
abrina=��
Contracts Officer
Enclosures
''f.et'd 9/au.e S' fTWM, 3wi!"
Paso Robles Event Center Post Office Box 8, Paso Robles, CA 93447 (805) 239-0655 www.midstatefair.com
B-4ITEM NUMBER:
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Page 40 of 50
STATE OF CALIFORNIA STANDARD AGREEMENT
STD 213 (Rev 06/03)
Date: May 24, 2019
AGREEMENT NUMBER
SP019-061
FEDERAL EMPLOYER'S IDENTIFICATION NUMBER REGISTRATION NUMBER
This Agreement is entered into between the State Agency and the Contractor named below:
STATE AGENCY'S NAME
Sixteenth District Agricultural Association (California Mid-State Fair)
CONTRACTOR'S NAME
City of Atascadero
2 The term of this
Agreement is:
3.The maximum amount
of this Agreement is:
January 1, 2019 through December 31, 2019
$15,000 Cash per year of agreement-1 Year
k The parties agree to comply with the terms and conditions of the following exhibits which are by this reference made a
part of the Agreement.
Exhibit A - Scope of Work and Budget Detail and Payment Provisions
Exhibit B -Insurance Requirements and Special Terms and Conditions
1 page
1 page
*Items shown with an Asterisk (*), are hereby incorporated by reference and made part of this agreement as if attached hereto.
These documents can be viewed at www.ols.dgs.ca.gov/Standard+Language
IN WITNESS WHEREOF, this Agreement has been executed by the parties hereto.
CONTRACTOR
CONTRACTOR'S NAME (if other than an individual, state whether a corporation, partnership, etc.)
City of Atascadero
BY (Authorized Signature) Ii . ;t!.. .. 25 r-Jl½,l..t '�LlUcti1
PRINTED NAME AND TITLE OF PERSON SIGNING
DATE SIGNED (Do not type)
l-J/t(//(<7 I I _....-, -I f .. n°1'f 73ctnr'si-i ·_1y()/.,(+l1 l�fl1 /)l;i1-ta__(l(:.Jc
ADDRESS I I/ f ( J
6500 Palma Avenue
Atascadero, CA 93422
STATE OF CALIFORNIA
AGENCY NAME
Sixteenth District Agricultural Association (California Mid-State Fair)
BY (Authorized Signature) DATE SIGNED (Do not type)
fi?(
PRINTED NAME AND TITLE OF PERSON SIGNING
Michael Bradley CEO
ADDRESS
2198 Riverside Avenue, P.O. Box 8, Paso Robles, California 93447
California Department of General
Services Use Only
Exempt per:
B-4ITEM NUMBER:
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Agreement# SP0'i9-06'1
EXHiBiT A
SCOPE OF WORK
Contractor agrees to provide the State of California, 16th District Agricultural Association (California Mid-State Fair) with the following sponsorship:
1.) Contractor shall pay to the State the sum of $15,000 cash per year of agreement. 2.) Term of this agreement is JAN 1, 2019-DEC 31, 2019.
All sponsorship monies shall be paid in full prior to JUNE 1 of each year of agreement. Sponsorship benefits shall not take effect until all money is received.
Contractor shall receive the following sponsorship benefits in exchange for the above:
3.) Advertising & Exposure a.Business Listing in Official Programb.Business Listing in Official Daily Schedulec.Business Logo/Link on CMSF Website (www.midstatefair.com)d.Two (2) "Voice of the Fair" Announcements per day of the Fair. This is a 1-sentence writtenannouncement that you provide which highlights your business.e.Signage -(All signs shall be supplied to the State by Contractor using lightweight, 1/4-inchcorrugated plastic material for sign. State will hang sign(s) at no charge to Contractor.Contractor to maintain, update and/or replace sign should sign fade or new logo is needed).i.One (1) Equestrian Center (4' x 8') Sign4.) Hospitality a.Twenty-four (24) Single-Day Admission Passes which will give you complimentary admissionone day of the Fair.b.Four (4) Season VIP/Photo Passes which will give you complimentary admission each day ofthe Fair.c.Access to our VIP Hospitality Tent, which features light appetizers, complimentary water/soda,a full no-host bar, and private upscale bathrooms (concert ticket required).-d. $1,500 VIP Ticket Credit which will allow you to purchase concert tickets, admission passesand/or carnival ride tickets. All concert tickets will be located in our sponsor hold sections: floor seats in the center sections.
5.) Special Programming a.Contractor to be sponsor of Craft Beer Tasting & Awards and as such shall receive name/logoon all custom beer glasses, marketing and promotion.b.Contractor to be sponsor of Water Bottles at Rhythm Brews featuring Billy Idol concertand as such will have logo on water bottles and/or w r er bo He carry boxes. )pc.Contractor shall be allowed to secure two (2) Shutt! ick-Upf rnp-Off locations in the city ofAtascadero. Such locations will fall under the supervisio of State oordinator.
J ;,'1 • /✓-1 nitial "" _j __ _...;__ __
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Page 42 of 50
DATE: June 4, 2019
CITY OF ATASCADERO
c/o Terrie Banish
6500 Palma Avenue
Atascadero, CA 93422
DESCRIPTION
INVOICE
19-0074
THE PASO ROBLES EVENT CENTER
"Home of the California Mid-State Fair"
2019 Corporate Sponsorship
Please make check payable to and remit payment to:
California Mid-State Fair
c/o Colleen Bojorquez
PO Box 8
Paso Robles, CA 93447
Thank you!
TOTAL
AMOUNT
$15,000.00
$15,000.00
B-4ITEM NUMBER:
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ITEM NUMBER: B-5
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Marketing Statistics Summary
RECOMMENDATION:
Receive and file Marketing Statistics Report.
DISCUSSION:
Verdin continued running the "Brews and Burgers Trail" campaign through the month
of February. We are seeing a slight decrease in engagement so we will be looking to
update the creative and launch new videos in Spring.
Like the last three months, we have seen a decrease in website traffic due to the
decreased media budget compared to 2018. This fiscal year we spent $5,000 in paid
media for February compared to 2018 where we spent $12,948. We are happy to see
an increase in pages per visit and time on site which indicates a more engaged
audience in contrast to the previous year.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.February Statistics Summary
Page 44 of 50
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
FEBRUARY STAT SUMMARY
ATASCADERO TBID
March 3, 2020
WEB ANALYTICS (2020 vs. 2019)
WEBSITE TRAFFIC
Page Views:
13,615 vs. 24,058 (-43%)
New Visitors:
7,323 vs. 13,017 (-44%)
Total Sessions:
8,684 vs. 16,179 (-46%)
Mobile Views: 4,285 (-61%)
Desktop Views: 3,084 (+102%)
PPV (Page Per Visit):
1.57 (+5%)
TOS (Time on Site):
0:37 (+22%)
ACQUISITION
Social: 2,576 (-52%)
Direct: 2,610 (-57%)
Organic: 2,260 (+4%)
Referral: 352 (-41 %)
GEOGRAPHIC REFERRALS
Chicago: 1,442 (+692%)
Los Angeles: 835 (-71%)
Atascadero: 597 (+19%)
San Francisco: 525 (+16%)
Paso Robles: 401 (+84%)
Irvine: 259 (-21%)
San Luis Obispo: 182 (+21%)
Fresno: 114 (-55%)
San Jose: 111 (+113%)
Sacramento: 98 248 (-83%)
PAGE VIEWS
Brews and Burgers: 23,527
Events: 1,007
Things to Do: 743
Home: 370
Eat: 299
Craft Beer Fest: 2,456
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Fans: 6,694
Impressions: 401,577
Organic: 12,992
Paid: 388,134
Reach: 385,702
Engagements: 8,003
Top Post: President’s Day Weekend
Reach: 631
Main audience: Women over 35, living in SLO County
and Central Valley
INSTAGRAM AND TWITTER
Instagram Followers: 2,600
New Followers: 44
Likes received: 800
Comments received: 21
Main audience: Women under 44
Twitter Followers: 290
Engagements: 8
Main audience: Reporters and Destinations
B-5ITEM NUMBER:
DATE:
ATTACHMENT:
03/18/20
1
Page 45 of 50
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
The February e-newsletter went out on Wednesday, February 12th. A slightly altered version was
sent to un-opens on Thursday, February 13th. February’s e-newsletter was love themed featuring a
romantic excursion idea, a hotel and B & B highlight section, and a recommendation to take a tour
of local breweries. It finished with a CTA to plan their stay in Atascadero.
Totals for Campaign:
•38.5% Open Rate
•4.2% Click Through Rate
E-NEWSLETTER ANALYTICS
The revised Brews and Burgers campaign ran in February. Both the Comfort Seeker and Family persona
were served 15-second video ads. The drive markets of LA, Central Valley, and San Francisco DMA were
targeted.
PROGRAMMATIC VIDEO
Impressions: 87,833 Clicks: 557 CTR: 0.6% Views to 100%: 52,921
FACEBOOK/INSTAGRAM
Impressions: 388,136 Clicks: 3,084 CTR: 0.79% Views to 100%: 7,344
FEBRUARY TOTALS
Impressions: 475,969 Clicks: 3,641 CTR: 07% Views to 100%: 60,265
B-5ITEM NUMBER:
DATE:
ATTACHMENT:
03/18/20
1
Page 46 of 50
ITEM NUMBER: B-6
DATE: 03/18/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file Budget Report.
DISCUSSION:
The updated budget includes all expenses that have been processed by the City and
submitted to Big Red Marketing as of January 31, 2020.
Upon review of this month’s budget, the GL 2801 category for Event Sponsorship is
almost maxed out. All other expenses are in line with expected expenditures and income.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.ATBID Budget
2.ATBID Fund Summary
3.TOT Report
Page 47 of 50
GL #Notes
REVENUE PROJECTIONS July August September October November December January Actuals Budgeted
1100 2% BID Revenue July 2019 - June 2020 3,339.00$ 74,022.00$ 2,678.00$ 15,601.00$ 51,582.00$ 1,525.00$ 148,747.00$ 284,000.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2018/2019 270,780.00$
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 5,500.00$
Total 560,280.00$
Budget 2019/2020
Proposed Budget
% of Total
Budget
2100 Admin 38,085.00$ 6.71%
2101 City Admin Fees 905.51$ 905.51$ 2,610.00$
2102 Office Expense -$ 2,500.00$
2103 Operating Supplies and misc. expenses -$ 1,000.00$
2104 Lodging Ordinance Enforcement -$ 4,000.00$
2105 Big Red Marketing 750.00$ 650.00$ 800.00$ 1,000.00$ 800.00$ 750.00$ 4,750.00$ 9,375.00$
2106 Verdin 1,827.94$ 1,550.30$ 1,612.80$ 996.10$ 1,129.20$ 677.10$ 1,270.98$ 9,064.42$ 18,600.00$
2200 ATBID Management 20,812.00$ 3.67%
2201 Board Management & Coordination 200.00$ 700.00$ $900.00 950.00$ 900.00$ 950.00$ 4,600.00$ 8,625.00$
2202 Financial Management 600.00$ 300.00$ 1,000.00$ 900.00$ 900.00$ 1,000.00$ 4,700.00$ 8,512.00$
2203 Strategy 200.00$ 200.00$ 450.00$ 400.00$ 350.00$ 350.00$ 1,950.00$ 3,675.00$
2300 Visual Assets and Branding 49,800.00$ 8.77%
2301 Photography & Video 1,547.91$ 1,547.91$ 1,800.00$
2302 Creative Services - Verdin Scope 6,941.12$ 3,251.10$ 3,437.20$ 2,479.50$ 453.90$ 963.70$ 956.10$ 18,482.62$ 30,000.00$
2303 Creative Services - Out of Scope -$ -$
2304 Promotional Items & Visit Atascadero Brochure 4,018.42$ 127.02$ 1,991.85$ 6,137.29$ 18,000.00$
2400 Digital Marketing 32,200.00$ 5.67%
2401 Website Updates 482.00$ 157.00$ 120.00$ 25.60$ 47.20$ 831.80$ 3,000.00$
2402 Social Media contest hard costs -$ 1,000.00$
2403 Social Media/Contest Management 1,579.26$ 1,803.94$ 327.12$ 765.96$ 1,211.62$ 3,323.30$ 2,649.69$ 11,660.89$ 18,800.00$
2404 E-Newsletter 1,115.60$ 992.40$ 944.92$ 759.69$ 728.99$ 438.79$ 837.29$ 5,817.68$ 9,400.00$
2500 Advertising 91,623.00$ 16.14%
2501 Planned Media Buys 1,377.31$ 1,280.68$ 9,603.44$ 21,529.64$ 5,786.87$ 2,498.60$ 1,964.00$ 44,040.54$ 59,550.00$
2502 Reactive Advertising & Co-Ops 818.18$ 7,600.00$ 8,418.18$ 26,073.00$
2503 Verdin Media Retainer 494.40$ 497.30$ 387.40$ 115.20$ 25.60$ 538.40$ 731.40$ 2,789.70$ 6,000.00$
2600 Public Relations 7,500.00$ 1.32%
2601 FAMs/ Individual Itineraries 734.50$ 800.00$ 1,534.50$ 3,500.00$
2602 PR Retainer & Reactive Planning 790.50$ 1,163.20$ 549.40$ 490.50$ 262.80$ 3,256.40$ 4,000.00$
-$
2700 Tour & Travel -$ 20,000.00$ 3.52%
2701 Trade Show 3,470.00$ 3,470.00$ 20,000.00$
Includes registration and firm
attendance fees.
2800 Consumer Outreach 51,000.00$ 8.98%
2801 Event Sponorship 7,500.00$ 15,000.00$ 15,000.00$ 37,500.00$ 45,000.00$
2802 Management of Event Sponorship 250.00$ 650.00$ 350.00$ 500.00$ 550.00$ 450.00$ 2,750.00$ 6,000.00$
TOTAL EXPENSES 24,444.31$ 13,520.92$ 29,852.29$ 46,865.49$ 32,370.70$ 8,566.91$ 18,586.82$ 155,620.62$ 311,020.00$
3001 Cash Reserves 56,785.00$ 10%
Contingency
4001 Contingency Fund (unallocated)200,045.00$ 35.23%
TOTAL Budget 567,850.00$
ATBID 2019/20 BUDGETED P&L
B-6ITEM NUMBER:
DATE:
ATTACHMENT:
03/18/20
1
Page 48 of 50
3/5/20
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2019-2020 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 through 1/31/2020 2019-2020
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 148,747$ 284,000$
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 - 5,500
Total Revenue 164,104 246,536 268,231 276,875 287,815 148,747 289,500
EXPENSES
6050000 Office Expense - 5,164 - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 103,546 155,000
6400000 Operating Supplies - 1,217 120 - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 70,910 151,250
6600000 Professional Development - - 425 425 425 - 430
6740000 Business Development - 5,000 - 3,000 - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 1,487 2,840
Total Expenses 31,243 206,020 232,639 323,636 325,408 175,944 311,020
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (27,196) (21,520)
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 250,820
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 253,890$ 229,300$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
B-6ITEM NUMBER:
DATE:
ATTACHMENT:
03/18/20
2
Page 49 of 50
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 451,823.66$
B-6ITEM NUMBER:
DATE:
ATTACHMENT:
03/18/20
3
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