HomeMy WebLinkAboutTBID_2020-03-02_AgendaPacketADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
SPECIAL MEETING AGENDA
Monday, March 2, 2020 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Deana Alexander, The Carlton Hotel
Vice Chairperson Jaclyn Dawson, SpringHill Suites by Marriott
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
Board Member - Vacant
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – November 20, 2019
•Recommendation: Approve the Draft Action Minutes of November 20, 2019. [Big
Red Marketing]
2.IPW Attendance
•Recommendation: Approve Visit Atascadero attendance to 2020 IPW. [Big Red
Marketing]
•Fiscal Impact (GL 2701): $10,000.
B.BUSINESS ITEMS
1.Central Coast Craft Beer Fest Event Update Presentation
•Recommendation: Receive and file event planning progress presentation on the
2020 Central Coast Craft Beer Fest. [Central Coast Brewers Guild]
•Fiscal Impact (GL 2801): None.
2. CWA Burgers and Brews
•Recommendation: Approve sponsorship of the 2020 CWA Burgers and Brews
event at requested $500. [Big Red Marketing]
f
•Fiscal Impact (GL 2801): $500.
3.The Garagiste Festival Event Sponsorship
•Recommendation: Review and provide staff direction of potential sponsorship of
the 2020 Garagiste Festival Event. [Big Red Marketing]
•Fiscal Impact (GL 2801): Up to $10,000.
4. AdHoc Committee Update
•Recommendation: Receive and file AdHoc Committee Update. [Ad Hoc
Committee]
•Fiscal Impact: None.
5. January – May Media Plan Presentation
•Recommendation: Receive and file the January - May Media Plan. [Verdin]
•Fiscal Impact (GL 2502): $8,500.
6.Event Sponsorship Tiers Update
•Recommendation: Provide staff direction for updates to the Event Sponsorship
Tier System. [Big Red Marketing]
•Fiscal Impact: None.
7. Monthly Marketing Statistics Summary
•Recommendation: Receive and file Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
8. Monthly Budget Report
•Recommendation: Receive and file Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi
2.Visit SLO CAL Marketing Committee Update – Verdin
3.Destination Management Update – Big Red Marketing
4. City Business Update – City Manager’s Office
5.Short-Term Rental Updates – City Manager’s Office
D.BOARD MEMBER COMMENTS
E. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1.Give your name for the record (not required)
2.State the nature of your business.
3.All comments are limited to 3 minutes.
4.All comments should be made to the Chairperson and Advisory Board.
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1.You must approach the lectern and be recognized by the Chairperson
2.Give your name (not required)
3.Make your statement
4.All comments should be made to the Chairperson and Advisory Board
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6.All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Wednesday, November 20, 2019 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:31 p.m.
ROLL CALL:
Present: Chairperson Alexander, Board Member Mahar, Board Member
O’Malley
Vacant: None.
Absent: Vice Chairperson Dawson, Board Member Sohi
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Destination
Management Coordinator Kylee Corliss, Marketing Consultant Ashlee
Akers and Deputy City Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Chairperson
Alexander to approve the agenda.
Motion passed 3:0 by a roll call vote.
PUBLIC COMMENT: Emily Reneau.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – October 16, 2019
•Recommendation: Approve the Draft Action Minutes of October 16, 2019. [Big
Red Marketing]
MOTION: By Board Member Mahar and seconded by Board Member
O’Malley to approve the consent calendar.
Motion passed 3:0 by a roll call vote.
Board Member Sohi entered the meeting at 2:35pm.
A-1ITEM NUMBER:
DATE: 02/19/20
Page 4 of 36
B.BUSINESS ITEMS
1. Cider Fest Presentation to Request Event Sponsorship
•Recommendation: Approve event sponsorship for the 2020 Central Coast Cider
Festival. [Central Coast Cider Association]
•Fiscal Impact (2802): $15,000.
Central Coast Cider Association representative Jessica Bohon presented the request for
sponsorship and answered questions from the Board.
PUBLIC COMMENT: None.
MOTION: By Board Member O’Malley and seconded by Chairperson
Alexander to approve event sponsorship for the 2020 Central
Coast Cider Festival.
Motion passed 4:0 by a roll call vote.
2.Central Coast Reserve Weekend’s Atascadero Lakeside Wine Festival Event
Sponsorship Presentation
•Recommendation: Receive and file Central Coast Reserve Weekend’s
Atascadero Lakeside Wine Festival event sponsorship presentation. [Atascadero
Chamber of Commerce]
•Fiscal Impact (2802): Up to $5,000.
Deputy City Manager Terrie Banish presented the event updates for branding and logistics
for the 2020 Central Coast Reserve Weekend and answered questions from the Board. She
noted they will be celebrating the 25th year of the Lakeside Wine Festival.
PUBLIC COMMENT: Emily Reneau and Jessica Sohi.
MOTION: By Board Member O’Malley and seconded by Board Member Sohi
to approve support of up to $5,000 in event sponsorship for the
Central Coast Reserve Weekend’s Atascadero Lakeside Wine
Festival Event.
Motion passed 4:0 by a roll call vote.
3.Monthly Marketing Statistics Summary
•Recommendation: Receive and file Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
Marketing Consultant Ashlee Akers presented the marketing statistics and overview for the
month of October and answered questions from the Board.
PUBLIC COMMENT: None.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
A-1ITEM NUMBER:
DATE: 02/19/20
Page 5 of 36
4.Monthly Budget Report
•Recommendation: Receive and file Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
Destination Management Consultant Hanna Meisinger presented the Monthly Budget
Report.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi – Board Member Sohi provided
Visit SLO CAL TMD updates, including the information that the California Welcome
Center in Pismo Beach closed and Visit SLO CAL intends to relocate the center within
the County. Sohi answered questions from the Board regarding all updates.
2.Visit SLO CAL Marketing Committee Update – Verdin – Marketing Consultant Akers
shared updates from the Marketing Committee with the Board, including information
on the upcoming Restaurant Month promotions in January and efforts to streamline
public relations in the County.
3.Destination Management Update – Big Red Marketing – Destination Marketing
Consultant Meisinger shared updates with the Board.
4. City Business Update – City Manager’s Office – Deputy City Manager Banish
introduced Community Development Director Phil Dunsmore who updated the Board
on upcoming building and renovation projects within the City of Atascadero and
answered questions from the Board.
5.Short-term Rental Update – City Manager’s Office- Deputy City Manager Banish
shared the 2019 Vacation Stay Rentals report (Exhibit A) and the requirements for
vacation rentals letter (Exhibit B) and provided an update on the short-term rentals.
C. BOARD MEMBER COMMENTS
Board Member O’Malley presented an update on the Ad Hoc Committee for budgeting
unallocated funds.
Board Member Mahar informed the Board that this would be his last meeting, as he will be
leaving his current lodging.
D.ADJOURNMENT
Chairperson Alexander adjourned the meeting at 4:35 p.m.
_______________________________________________
Kylee Corliss, Destination Management Coordinator
A-1ITEM NUMBER:
DATE: 02/19/20
Page 6 of 36
Exhibit A – 2019 Vacation Stay Rentals
Exhibit B – Requirements for Vacation Rentals in Atascadero, CA Letter
APPROVED:
A-1ITEM NUMBER:
DATE: 02/19/20
Page 7 of 36
ITEM NUMBER: A-2
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
IPW Attendance
RECOMMENDATION:
Approve Visit Atascadero attendance to 2020 IPW.
DISCUSSION:
Visit SLO CAL is attending 2020 IPW and offering booth spaces within the Visit SLO
CAL area for local DMOs. Part of this sponsorship includes an opportunity for local
DMOs to participate in an immersive branded experience.
This opportunity would include attendance of IPW to connect with travel buyers to
arrange potential, future visits to Atascadero.
FISCAL IMPACT:
$10,000.
ATTACHMENTS:
1.Visit California 2020 IPW Registration Form
Page 8 of 36
IPW 2020 Registration Form
May 31th – June 3rd, 2020
Las Vegas, Nevada
Name: __________________________________________________________________________
Company: ________________________________________________________________________
Address: _________________________________________________________________________
________________________________________________________________________
Work Phone: ____________________________ Cell Phone: ______________________________
Email: __________________________________________________________________________
Payment Information:
Payment Type: Check MC Visa Discover AMEX
Credit Card #: ______________________________ Exp. Date: _________ CCV______
Cardholder Name: ______________________________________________________
Cardholder Phone: ______________________________________________________
Yes, I would like to participate in IPW 2020 as a SLO CAL shared booth participant. I understand that the cost
to participate is estimated to be $4,300. This includes $1,280* registration fee and an estimate of $3,070
that includes shared double booth registration, design cost. I will send a check within 30 days of approval for
the registration cost of $1,280*, or above is my credit card information with which you are authorized to
charge the amount of $1,280*.
You will be invoiced for the remain balance of approximately $3,070, 30 days prior to IPW (May 31st, 2020)
for which final payment will be due prior to the event.
Signature: ________________________________________ Date: ________________________________
*$1,280.00 is the early sign up cost. Registration after November 21, 2019 cost is $1,525.00
Please note credit cards are charged a 3.25% and .15 cents processing fee.
A-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 9 of 36
ITEM NUMBER: B-1
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Central Coast Craft Beer Fest Event Update Presentation
RECOMMENDATION:
Receive and file event planning progress presentation on the 2020 Central Coast Craft
Beer Fest.
DISCUSSION:
At the August 16, 2017, ATBID Board Meeting the Central Coast Brewers Consortium
presented a sponsorship request for the 2018 and 2019 Central Coast Craft Beer Fest.
Following the presentation, the Board moved to approve a $7,500 sponsorship of the
2018 Central Coast Craft Beer Fest and a $5,000 sponsorship of the 2019 Central
Coast Craft Beer Fest. At the April 17, 2019 ATBID Board Meeting, the Central Coast
Brewers Consortium presented their 2019 Central Coast Craft Beer Fest event recap
and applied for, and was awarded, a $5,000 sponsorship of the 2020 Central Coast
Craft Beer Fest.
The Central Coast Craft Beer Fest planning presentation will provide an update of the
event.
FISCAL IMPACT:
None. Committed to $5,000 sponsorship at the April 17, 2019, ATBID Board Meeting for
the 2020 Central Coast Craft Beer Fest.
ATTACHMENTS:
None.
Page 10 of 36
ITEM NUMBER: B-2
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
CWA Burgers and Brews
RECOMMENDATION:
Approve sponsorship of the 2020 CWA Burgers and Brews event at requested $500.
DISCUSSION:
The California Women for Agriculture Burgers and Brews Festival and Competition
showcases and promotes the best locally grown meats and Central Coast brews in a
fun and relaxed atmosphere. Guests enjoy sliders sourced from locally raised meat and
get to sample locally brewed beers and ciders brought by farmers, chefs, caterers, and
breweries from the Central Coast. Proceeds from the event are used to provide
scholarships for 4-H and FFA members in San Luis Obispo County.
This genuine farm-to-table event is expanding into Atascadero for its 11th year. The San
Luis Obispo County Chapter of the California Women for Agriculture have requested
sponsorship from Visit Atascadero in the amount of $500 to financially support this
event.
FISCAL IMPACT (GL 2801):
$500.
ATTACHMENTS:
1.Event Sponsorship Application
Page 11 of 36
Event Support Application Form
Requesting Organization: San Luis Obispo County Chapter of the California Women
for Agriculture
Contact: Jeannette McClure
Phone Number: 707-206-1724
Email: JeannetteHMcClure@gmail.com
Mailing Address: 1144 Walnut Street Unit 5, San Luis Obispo, CA 93401
Name of Event: CWA Burgers and Brews
Event Description: The California Women For Agriculture’s Burgers and Brews
Festival and Competition showcases and promotes the best locally grown meats and
Central Coast brews in a fun and relaxed atmosphere – all for the benefit of our local
youth in agriculture.
Guests enjoy sliders sourced from locally raised meat, and get to sample locally brewed
beers and ciders brought to you by farmers, chefs, caterers and breweries from the
Central Coast. Proceeds from the event are used to provide scholarships for 4-H and
FFA members in San Luis Obispo County.
This is a genuine Farm to Table event, and we are so excited to expand into Atascadero
to celebrate our 11th year!
Event Dates/Times: Sunday, September 6th, 2020
Event Website: http://cwaslocounty.com
Total Anticipated Attendees: 500 Portion From Outside SLO County: Historically
about 10-15%; looking to increase to at least 25% for 2020.
Is this the first year the event will take place? Yes No
If this event has taken place previously, please provide historical data including
attendance numbers: For the past 10 years this event has been held at the Santa
Margarita Ranch which has a capacity limit of 300. We have outgrown the venue and
have the capacity to grow.
B-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 12 of 36
How will the event be advertised? What resources will be used to advertise? What
geographic locations will be targeted? For the past ten years, we have utilized
several channels for marketing, including social media (Facebook and Instagram),
Website, Print Ads, Live Radio Interviews/ promotion, and laminated flyers at local
businesses. We have historically targeted just the Central Coast because we are
capped at 300 people at our current venue of Santa Margarita Ranch. With the Pavilion,
we are excited to expand our marketing, including working with publications in SLO and
Santa Barbara Counties, and trade websites that promote locally produced goods.
Crowd Control Safety Plan: This event will focus on pre-sale tickets, with a defined
cap on ticket sales. Currently, we are planning for 500 guests. There will be single point
entry/exit with fencing enclosing the area. Event management (CWA members) will
wear similarly colored shirts as points of contact during the event. These members will
receive crowd control training prior to the event.
Will the event require an ABC Permit? Yes No
Has a City permit been issued for your event or contracted the venue for your
event date? Yes No
Support Requested (desired monetary amount or in-kind marketing support): $500
Describe how the event supports Visit Atascadero’s mission and goals: As
Atascadero is the home of the "Burgers and Brews Trail" on the central coast, and the
SLO County CWA has been hosting the "Burgers and Brews" event for the past 10
years, it seems only natural that the event be held in conjunction with the City of
Atascadero. The event helps generate funds to support local students in their academic
endeavors as well as promote agriculture on the central coast. CWA has been
supporting local breweries and burger makers for this event for 10 years and we look
forward to continuing to support these local businesses in the future. We feel this
supports Atascadero's goals of economic growth, community development, and
collaborative relationships.
What opportunities do you plan to offer that specifically promote lodging in
Atascadero? Since this is an event that includes alcohol, promoting lodging in
Atascadero after the event is a natural fit. We will work with the city to include
appropriate and approved links in our marketing materials.
Additional Details:
We are really proud of the event and the following we have created after 10 years of the
Burgers and Brews Festival. We are so proud to showcase our local farmers,
producers, and brewers, in a one of a kind farm-to-table event. The best part: the
money raised from the event goes right back into the community by supporting our local
youth in agriculture. We are really excited for this next step in growing our event, and
really hope you will consider supporting our mission!
B-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 13 of 36
4
Rules and Regulations for Event Coordinators
•Event coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website
(www.slocal.com) within 30 days of Board approval for funding.
•Event coordinators will also be held responsible for ensuring the Visit Atascadero
logo and branding is used appropriately on any event materials. This includes
ensuring the Visit Atascadero logo is visible on event website and marketing
collateral within 30 days of Board approval for funding.
•Event coordinators should ensure every effort is made to promote the entire
Atascadero destination. On the event website, event coordinators should only link to
the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always
pay careful attention to never promote specific lodging properties unless individual
agreements with those properties have been arranged outside of ATBID activity.
•Event coordinators should plan to attend an ATBID Board Meeting following the
event to provide a recap presentation which includes attendee numbers, overnight
stays, event perception and any other pertinent information for the Board.
***Please include a detailed event budget and marketing strategy. Feel
free to attach additional information for consideration with
application.
***You must submit copies of additional required documents two
weeks prior to event. The Atascadero TBID Board reserves the right to
withdraw funding if the appropriate documents are not obtained for
the event.
B-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 14 of 36
5
IMPORTANT: Future ATBID event sponsorship funding requests may
be affected should any discrepancies, including, but not limited to,
event application, planning, marketing materials or website, be
brought to ATBID’s attention.
Should the event not take place as presented and scheduled, event
coordinators are required to reimburse the ATBID for sponsorship
support.
Applicant Signature __________________________ Date ___________
In case of questions or the need for clarification, please contact Destination
Management Consultant, Angelica Ottman at aott@bigredmktg.com.
1-31-2020
B-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 15 of 36
Working Budget - Burgers and Brews 2019 Debits Budget Actual
Category Debit Credit Category Debit Credit
Venue $ 3,000.00 Venue
Santa Marg Ranch** $ 3,000.00
Entertainment $ 1,000.00 Entertainment
Monte Mills $ 1,000.00
Food Products $ 350.00 Food Products $ 300.00
Decorations/Supplies $ 350.00 Decorations/Supplies $ 500.00
Advertising $ 1,500.00 Advertising
New Times Ad $ 300.00
Newsletter $ 800.00
Hats $ 150.00
Glasses $ 440.00
Total Debits $ 6,200.00 Total Debits $ 6,490.00 Income Sponsors $ 5,000.00 Sponsors $ 2,750.00
Ticket Sales (200 x 60) $ 12,000.00 Ticket Sales $ 3,000.00
Tables ($500 each) $ 8,500.00
Comp Tickets, Board, Participants (100) $ -Comp Tickets 80 tix
Silent Auction $ 800.00 Silent Auction $ 4,300.00
Total Credits $ 17,800.00 Total Credits $ 18,550.00
Less: Contribution to CWA for Operations $ 4,000.00
Less: Contribution to CWA for
Operations $ 4,000.00
Total for Scholarships $ 7,600.00 Total for Scholarships $ 8,060.00
** For 2020, we are assuming the Venue Cost of $3,000 for Santa Margarita Ranch will be replaced with fencing and security needed for the Pavilion.
B-2ITEM NUMBER:
DATE: ATTACHMENT:
02/19/20
1
Page 16 of 36
ITEM NUMBER: B-3
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
The Garagiste Festival Event Sponsorship
RECOMMENDATION:
Review and provide staff direction of potential sponsorship of the 2020 Garagiste
Festival Event.
DISCUSSION:
The Garagiste Festival was founded eight years ago. Now voted the #1 Wine Festival in
America by USA Today, the event has become a huge success in showcasing the
micro-wineries of the Central Coast and California. As the event grows, they rely heavily
on sponsors for in-kind and financial sponsorship to provide affordable tickets and
encourage overnight stays.
As they look towards this year’s event, they are requesting up to $10,000 in financial
sponsorship from Visit Atascadero.
During their presentation at the September 18, 2019 Board Meeting, the event planner
shared there are opportunities to bring the Friday event to an Atascadero venue in
future years. Following the September 18, 2019 Board Meeting, the event planner
coordinated efforts with the City to confirm the possibility of hosting the Friday night
event at the Pavilion on the Lake in Atascadero. The Friday night event is a ticketed
tasting with expected 400+ attendees.
Following the review of the 2020 Garagiste Festival Event application, the Board will
provide staff direction on potential sponsorship.
FISCAL IMPACT (GL 2802):
Up to $10,000.
ATTACHMENTS:
1. The Garagiste Festival by the Numbers
Page 17 of 36
The Garagiste Festival by the Numbers
A proven, unique and wide-reaching event
Tier 2 Support Request – $7,500
800+ Attendees
MORE than 30% are visitors (Tier One guideline)
MORE than 2+ night stays encouraged by event calendar (Tier One)
-Four days of events in 2020 to encourage multi-night and mid-week (Thursday and Sunday
night) stays.
-Sunday, November 15 is Garagiste Passport Day – Many festival wineries will be
offering special events. This is a popular event and many of our guests stay in town on
Sunday night to take advantage of this
-November 12, 13, 14, and 15 – What used to be an off-weekend for tourism is now an
annual mainstay event weekend for wine tourists.
-Over 70% of our attendees come from outside SLO County. And from 30 states and 3
Canadian provinces and Mexico
-Over 90% of our attendees from out of town visit the Paso area more than once a year.
-56% stay in local hotels, motels, and B&Bs
-92% of those make repeated trips to the Paso area during the year
-51% make 2 to 5 trips a year,
-27% make more than 5 trips per year.
-33% of respondents travel to the area more often now because of the Garagiste Festival.
-68% have household incomes over $100,000 per year, 40% over $150,000 per year.
-Strong out of area promotion. This means LA, all of Southern California, and even
national coverage. No other event focuses on out of area like we do. See our press coverage
-LA Times, LA Weekly Los Angeles Magazine, KCET, FOX 11, plus national and
international press like ABC News USA Today. Huffington Post, London Daily Telegraph,
Wine Enthusiast Magazine and dozens more.
-The 10th Anniversary year promises to provide an increased level of press attention – even
more than usual.
-800+ Festival weekend attendees, plus repeat visitors all year round
-Receive promotion in Garagiste e-newsletters, which reach people from coast to coast. Our
‘open’ rate is over 300% better than standard travel and tourism industry e-mail
marketing.
-Visit Atascadero logo and links on home page of website
-Dedicated E-Blast featuring Visit Atascadero
-Dedicated Facebook post featuring Atascadero
B-3ITEM NUMBER:
DATE:
ATTACHMENT:
02/19/20
1
Page 18 of 36
ITEM NUMBER: B-4
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
AdHoc Committee Update
RECOMMENDATION:
Receive and file AdHoc Committee Update.
DISCUSSION:
The AdHoc Committee met with Mayor Moreno, City Manager Rickard, and Finance
Director Jeri Rangel to discuss the goals and course of action to allocate a pre-
determined amount of the reserve funds to a contingency emergency fund.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 19 of 36
ITEM NUMBER: B-5
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
January – May Media Plan Presentation
RECOMMENDATION:
Receive and file the January – May Media Plan.
DISCUSSION:
Verdin will be updating the creative and continuing to push the Brews and Burgers trail
as they are seeing a good response to that campaign.
As a separate campaign, Verdin would like to recommend a Feb-April digital media
campaign to the San Diego market geofencing the airport as well as behaviorally
targeting San Diego travelers. They requested a reactive budget amount of $8,500 to
execute this next year. $7,500 would be hard cost and $1,000 for Verdin to plan, place,
optimize and manage for the three-month time period.
Upon the cancellation of the January 15, 2020 ATBIB Board Meeting, staff provided
direction to approve this time sensitive plan.
FISCAL IMPACT (GL 2502):
$8,500.
ATTACHMENTS:
1.Media Recommendations
2.San Diego Media Recommendations
3.San Diego Media Plan
4.Spring Media Plan
Page 20 of 36
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
MEDIA RECOMMENDATIONS
VISIT ATASCADERO
12/23/19
MEDIA STRATEGY
We have been extremely pleased with the effectiveness of the Visit Atascadero media plan performance over
the last six months. From July to December 2019 the advertising campaigns out performed the same dates in
2018 significantly. The following is a snapshot of the results:
•39% increase in new website visitors
•41% increase in total visitors
•33% increase in page views
The majority of this improvement (65%) was due to direct traffic from programmatic video via Verdin's in-
house DSP. The benefits of constant optimization have improved clicks, and CTRs, 51% year over year. The
social media portion of the media plan remained consistent from 2018 to 2019, which based on recent changes
in Facebook and Instagram algorithms is exceptional.
B-5ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
Page 21 of 36
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
MEDIA RECOMMENDATIONS
VISIT ATASCADERO
12/23/19
SAN DIEGO DIGITAL CAMPAIGN
Verdin would like to recommend an additional campaign launching in early 2020 using geo fencing technology
to highlight the new Alaska Airlines route from San Diego to San Luis Obispo. This campaign would use $8,500
of reactive funds, $7,500 for media hard costs and $1,000 for Verdin to execute. The campaign would
incorporate two tactics. The first tactic would utilize geo fencing the San Diego airport and surrounding parking
structures. This would allow travelers in waiting, browsing on their smart phones, to be served a video to come
visit Atascadero. The second tactic would target San Diego frequent flyers to encourage a trip north.
Based on past results we believe this is a good investment into a new market.
B-5ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
2
Page 22 of 36
Visit Atascadero 2020 Media Plan
12/20/20
JAN - MAY
Platform Target Region JAN FEB MAR APR MAY Totals
Reactive $3,000 $3,000 $1,500 $7,500
Programmatic Video San Diego
Airport Geo Fencing $1,000 $1,000 $2,000
Programmatic Video San Diego
Travelers $2,000 $2,000 $1,500 $5,500
Grand Total $7,500
B-5ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
3
Page 23 of 36
Visit Atascadero 2020 Media Plan
12/23/19
JAN - MAY
Platform Target Region JAN FEB MAR APR MAY Totals
Facebook & Instagram Ads $2,100 $2,800 $2,800 $2,800 $2,300 $12,800
Cultured Traveler So. Cal, SF, Fresno, Visalia,
Bakersfield $1,800 $1,500 $1,500 $1,500 $1,000 $7,300
Family Focused So. Cal, SF, Fresno, Visalia,
Bakersfield $1,000 $1,000 $1,000 $1,000 $4,000
Boosted Posts Boosted Posts $300 $300 $300 $300 $300 $1,500
Programmatic Video $1,000 $2,200 $4,100 $4,600 $3,300 $15,200
Cultured Traveler So. Cal, SF, Fresno, Visalia,
Bakersfield $1,000 $2,200 $2,200 $2,100 $1,800 $9,300
Family Focused So. Cal, SF, Fresno, Visalia,
Bakersfield $1,900 $2,500 $1,500 $5,900
Grand Total $28,000
B-5ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
4
Page 24 of 36
ITEM NUMBER: B-6
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Event Sponsorship Tiers Update
RECOMMENDATION:
Provide staff direction for updates to the Event Sponsorship Tier System.
DISCUSSION:
The Event Sponsorship Tiers were established in 2016 to help guide event sponsorship
support discussions. The ATBID board uses the tiers to evaluate events against current
Visit Atascadero goals and strategies. The Visit Atascadero Event Sponsorship
Program has grown since its inception to support numerous events hosted in
Atascadero. The Event Sponsorship Tiers system has been revised due to the
increased interest in the Event Sponsorship Program to ensure Visit Atascadero
continues to strategically host mutually-beneficial events.
The Event Sponsorship Tiers will undergo a final revision following ATBID Board review
and discussion.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.Revised Event Sponsorship Tiers
Page 25 of 36
Event Sponsorship Tiers
Tier 1
Tier 2
Tier 3
•Attracts 500+ attendees
•At least 50% of target market is out-of-town visitors
•Marketing campaigns reach at least 2,500 subscribers
•Event favors multi-night stay in Atascadero
•Attracts 250 + attendees
•At least 30% of target market is out-of-town visitors
•Marketing campaigns reach at least 1,000 subscribers
•Event favors overnight stay in Atascadero
•Attracts 250 or less attendees
•Marketing message targets visiting Atascadero
•Marketing campaigns reach at least 500 subscribers
•Event favors spending the day in Atascadero
Total Support =
Up to $15,000
Total Support =
Up to $7,500
Eligible for
In-kind Support
B-6ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
Page 26 of 36
Event Sponsorship Tiers
Additional considerations:
1.Does event support Visit Atascadero Objectives?
2.Will event be held during off-season?
3.Is event new or existing? If existing, how was previously awarded money spent?
4.Three-year growth plan
5.Attendee demographics
6.Fiduciary responsibility
7.Guest influence and ability to promote Atascadero tourism
*The following factors will be taken into consideration when determining funding levels
B-6ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
Page 27 of 36
ITEM NUMBER: B-7
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Marketing Statistics Summary
RECOMMENDATION:
Receive and file Marketing Statistics Report.
DISCUSSION:
Verdin continued to see impressive results with the "Brews and Burgers Trail" campaign
through the month of January. To activate the campaign through every touchpoint,
Verdin included messaging in our e-newsletter, social media channels, content pitches
to Visit SLO CAL and within our paid media space.
Over the last three months, we have seen a slight decrease in website traffic due to the
decreased media budget compared to 2018. This fiscal year we spent $12,700 in paid
media for November-January compared to 2018 where we spent $26,750. We are
happy to see an increase in pages per visit and time on site which indicates a more
engaged audience in contrast to the previous year.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.November & December Statistics Summary
2.January Statistics Summary
Page 28 of 36
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
NOVEMBER & DECEMBER STAT SUMMARY
ATASCADERO TBID
January 6, 2020
WEB ANALYTICS (2019 vs. 2018)
WEBSITE TRAFFIC
Page Views:
33,246 vs. 35,926 (-7%)
New Visitors:
17,026 vs. 18,381 (-7%)
Total Sessions:
21,165 vs. 23,600 (-11%)
Mobile Views: 10,522 (-30%)
Desktop Views: 6,267 (+76%)
PPV (Page Per Visit):
1.57 (+3%)
TOS (Time on Site):
0:45 (+17%)
ACQUISITION
Social: 2,300 (-72%)
Direct: 7,028 (+31%)
Organic: 6,250 (+22%)
Referral: 2,372 (+130%)
GEOGRAPHIC REFERRALS
Chicago: 2,657 (789%)
Los Angeles: 2,290 (-60%)
Atascadero: 1,885 (+22%)
San Francisco: 1,383 (+33%)
Paso Robles: 1,301 (+79%)
San Luis Obispo: 697 (+41%)
Coffeyville: 285 (+0.9%)
San Diego: 285 (-52%)
Irvine: 186 (-47%)
Sacramento: 185 (+93%)
PAGE VIEWS
Brews and Burgers: 5,823
(new)
Events Page: 3,332 (-53%)
Home: 2,772 (-25%)
Winter Wonder: 2,404
(+3,239%)
Things to Do: 1,651 (+31)%
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Fans: 6,746
Organic Reach: 81,065
Paid Reach: 458,715
Total Reach: 539,780
Engagements: 542
Top Post: Family fun at the zoo
Main audience: Women over 35, living in SLO County
and Central Valley
INSTAGRAM AND TWITTER
Instagram Followers: 2,475
New Followers: 127
Likes received: 1,760
Comments received: 49
Main audience: Women under 44
Twitter Followers: 283
Impressions: 10,599
Engagements: 30
Main audience: Reporters and Destinations
B-7ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
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t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
The November e-newsletter went out on Tuesday, November 12th. November’s e-newsletter
featured the Atascadero Brews & Burgers Trail, Taco Day on Traffic Way, local hot spots
(Sylvester’s Burgers and Dead Oak Brewing) and a highlight for holiday shopping at the Holiday
Boutique. It finished with a CTA to play and plan their stay in Atascadero. The December e-
newsletter was crafted as a thank you to our subscribers and a quick feature on the Tamale
Festival and Wine Speak as two 2020 experiences our fans should check out. It closed with a CTA
on staying in Atascadero.
November E-Newsletter Stats:
•11.3% Open Rate
•1.1% Click Through Rate
December E-Newsletter Stats:
•7.2% Open Rate
•0.6% Click Through Rate
E-NEWSLETTER ANALYTICS
The Brews and Burgers campaign ran throughout November and December. Both the Comfort Seeker and
Family persona were served two versions of the 15-second video ads. The drive markets of LA, Central
Valley, and San Francisco DMA were targeted.
PROGRAMMATIC VIDEO
Impressions: 200,427 Clicks: 2,551 CTR: 1.2% Views to 100%: 148,595
FACEBOOK/INSTAGRAM
Impressions: 336,898 Clicks: 2,452 CTR: 0.73% Views to 100%: 8,912
NOVEMBER/DECEMBER TOTALS
Impressions: 537,325 Clicks: 5,003 CTR: 1.0% Views to 100%: 157,507
B-7ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
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t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
JANUARY STAT SUMMARY
ATASCADERO TBID
February 6, 2020
WEB ANALYTICS (2020 vs. 2019)
WEBSITE TRAFFIC
Page Views:
14,451 vs. 18,873 (-23%)
New Visitors:
13,986 vs. 17,846 (-22%)
Total Sessions:
17,715 vs. 22,014 (-20%)
Mobile Views: 9,134 (-23%)
Desktop Views: 4,641 (+69%)
PPV (Page Per Visit):
1.52 (+5%)
TOS (Time on Site):
0:52 (+43%)
ACQUISITION
Social: 2,007 (-69%)
Direct: 3,845 (-39%)
Organic: 6,244 (+29%)
Referral: 2,878 (+98%)
GEOGRAPHIC REFERRALS
Los Angeles: 1,696 (-59%)
Atascadero: 1,643 (+52%)
San Francisco: 1,383 (+33%)
Chicago: 1,501 (+838%)
Paso Robles: 1,421 (+75%)
San Luis Obispo: 889 (+29%)
Arroyo Grande: 248 (+48%)
Irvine: 196 (-13%)
San Diego: 194 (-61%)
PAGE VIEWS
Brews and Burgers: 2,167
Home: 1,743 (-17%)
Events: 1,513 (-73%)
Tamale Fest: 1,435 (-79%)
Things to Do: 937 (-14%)
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Fans: 6,775
Impressions: 306,740
Organic: 43,902
Paid: 262,298
Reach: 292,842
Engagements: 4,980
Top Post: Wine Speak Giveaway
Reach: 3,732
Main audience: Women over 35, living in SLO County
and Central Valley
INSTAGRAM AND TWITTER
Instagram Followers: 2,556
New Followers: 91
Likes received: 739
Comments received: 29
Main audience: Women under 44
Twitter Followers: 288
Engagements: 11
Main audience: Reporters and Destinations
B-7ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
2
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t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
Two e-newsletters were sent out in January. The first one was sent on Thursday, January 23rd. A
slightly altered version was sent to un-opens on Wednesday, January 29th. January’s e-newsletter
was New Years and love themed featuring the Sweetheart Stroll during First Fridays, Restaurant
Month, Brews and Burgers Trail, and a save the date for the Farmers Market. It finished with a CTA
to plan their stay in Atascadero.
Totals for Campaign:
•37.8% Open Rate
•4.7% Click Through Rate
E-NEWSLETTER ANALYTICS
The revised Brews and Burgers campaign began in late January. Both the Comfort Seeker and Family
persona were served 15-second video ads. The drive markets of LA, Central Valley, and San Francisco DMA
were targeted.
PROGRAMMATIC VIDEO
Impressions: 40,115 Clicks: 467 CTR: 1.16% Views to 100%: 23,410
FACEBOOK/INSTAGRAM
Impressions: 252,080 Clicks: 1,711 CTR: 0.68% Views to 100%: 6,960
JANUARY TOTALS
Impressions: 292,195 Clicks: 2,178 CTR: 0.92% Views to 100%: 30,370
B-7ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
2
Page 32 of 36
ITEM NUMBER: B-8
DATE: 02/19/20
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file Budget Report.
DISCUSSION:
The updated budget includes all expenses that have been processed by the City and
submitted to Big Red Marketing as of December 31, 2019.
Upon review of this month’s budget, all other expenses are in line with expected
expenditures and income.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.ATBID Budget
2.ATBID Fund Summary
3.TOT Report
Page 33 of 36
GL #Notes
REVENUE PROJECTIONS July August September October November December Actuals Budgeted
1100 2% BID Revenue July 2019 - June 2020 3,339.00$ 74,022.00$ 2,678.00$ 15,601.00$ 51,582.00$ 147,222.00$ 284,000.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2018/2019 270,780.00$
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 5,500.00$
Total 560,280.00$
Budget 2019/2020
Proposed Budget
% of Total
Budget
2100 Admin 38,085.00$ 6.71%
2101 City Admin Fees -$ 2,610.00$
2102 Office Expense -$ 2,500.00$
2103 Operating Supplies and misc. expenses -$ 1,000.00$
2104 Lodging Ordinance Enforcement -$ 4,000.00$
2105 Big Red Marketing 750.00$ 650.00$ 800.00$ 1,000.00$ 800.00$ 4,000.00$ 9,375.00$
2106 Verdin 1,827.94$ 1,550.30$ 1,612.80$ 996.10$ 1,129.20$ 677.10$ 7,793.44$ 18,600.00$
2200 ATBID Management 20,812.00$ 3.67%
2201 Board Management & Coordination 200.00$ 700.00$ $900.00 950.00$ 900.00$ 3,650.00$ 8,625.00$
2202 Financial Management 600.00$ 300.00$ 1,000.00$ 900.00$ 900.00$ 3,700.00$ 8,512.00$
2203 Strategy 200.00$ 200.00$ 450.00$ 400.00$ 350.00$ 1,600.00$ 3,675.00$
2300 Visual Assets and Branding 49,800.00$ 8.77%
2301 Photography & Video 1,547.91$ 1,547.91$ 1,800.00$
2302 Creative Services - Verdin Scope 6,941.12$ 3,251.10$ 3,437.20$ 2,479.50$ 453.90$ 963.70$ 17,526.52$ 30,000.00$
2303 Creative Services - Out of Scope -$ -$
2304 Promotional Items & Visit Atascadero Brochure 4,018.42$ 127.02$ 4,145.44$ 18,000.00$
2400 Digital Marketing 32,200.00$ 5.67%
2401 Website Updates 482.00$ 157.00$ 120.00$ 25.60$ 784.60$ 3,000.00$
2402 Social Media contest hard costs -$ 1,000.00$
2403 Social Media/Contest Management 1,579.26$ 1,803.94$ 327.12$ 765.96$ 1,211.62$ 3,323.30$ 9,011.20$ 18,800.00$
2404 E-Newsletter 1,115.60$ 992.40$ 944.92$ 759.69$ 728.99$ 438.79$ 4,980.39$ 9,400.00$
2500 Advertising 91,623.00$ 16.14%
2501 Planned Media Buys 1,377.31$ 1,280.68$ 9,603.44$ 21,529.64$ 5,786.87$ 2,498.60$ 42,076.54$ 59,550.00$
2502 Reactive Advertising & Co-Ops 818.18$ 7,600.00$ 8,418.18$ 26,073.00$
2503 Verdin Media Retainer 494.40$ 497.30$ 387.40$ 115.20$ 25.60$ 538.40$ 2,058.30$ 6,000.00$
2600 Public Relations 7,500.00$ 1.32%
2601 FAMs/ Individual Itineraries 734.50$ 800.00$ 1,534.50$ 3,500.00$
2602 PR Retainer & Reactive Planning 790.50$ 1,163.20$ 549.40$ 490.50$ 2,993.60$ 4,000.00$
-$
2700 Tour & Travel -$ 20,000.00$ 3.52%
2701 Trade Show -$ 20,000.00$
Includes registration and firm
attendance fees.
2800 Consumer Outreach 51,000.00$ 8.98%
2801 Event Sponorship 7,500.00$ 15,000.00$ 15,000.00$ 37,500.00$ 45,000.00$
2802 Management of Event Sponorship 250.00$ 650.00$ 350.00$ 500.00$ 550.00$ 2,300.00$ 6,000.00$
TOTAL EXPENSES 24,444.31$ 13,520.92$ 29,852.29$ 46,865.49$ 32,370.70$ 8,566.91$ 155,620.62$ 311,020.00$
3001 Cash Reserves 56,785.00$ 10%
Contingency
4001 Contingency Fund (unallocated)200,045.00$ 35.23%
TOTAL Budget 567,850.00$
ATBID 2019/20 BUDGETED P&L
B-8ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
1
Page 34 of 36
2/6/20
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2019-2020 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 through 12/31/19 2019-2020
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 147,222$ 284,000$
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 - 5,500
Total Revenue 164,104 246,536 268,231 276,875 287,815 147,222 289,500
EXPENSES
6050000 Office Expense - 5,164 - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 97,201 155,000
6400000 Operating Supplies - 1,217 120 - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 59,681 151,250
6600000 Professional Development - - 425 425 425 - 430
6740000 Business Development - 5,000 - 3,000 - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 1,472 2,840
Total Expenses 31,243 206,020 232,639 323,636 325,408 158,355 311,020
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (11,132) (21,520)
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 250,820
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 269,954$ 229,300$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
B-8ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
2
Page 35 of 36
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 451,823.66$
B-8ITEM NUMBER:
DATE: ATTACHMENT:02/19/20
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