HomeMy WebLinkAboutCC_2020_02_11_AgendaPacket
CITY OF ATASCADERO
CITY COUNCIL
AGENDA
Tuesday, February 11, 2020
City Hall Council Chambers, 4th floor
6500 Palma Avenue, Atascadero, California
(Entrance on Lewis Ave.)
REGULAR SESSION – CALL TO ORDER: 6:00 P.M.
PLEDGE OF ALLEGIANCE: Council Member Newsom
ROLL CALL: Mayor Moreno
Mayor Pro Tem Bourbeau
Council Member Fonzi
Council Member Funk
Council Member Newsom
APPROVAL OF AGENDA: Roll Call
Recommendation: Council:
1. Approve this agenda; and
2. Waive the reading in full of all ordinances appearing on this agenda, and the titles
of the ordinances will be read aloud by the City Clerk at the first reading, after the
motion and before the City Council votes.
PRESENTATIONS:
1. Wine Speak Presentation
A. CONSENT CALENDAR: (All items on the consent calendar are considered to be routine
and non-controversial by City staff and will be approved by one motion if no member of
the Council or public wishes to comment or ask questions. If comment or discussion is
desired by anyone, the item will be removed from the Consent Calendar and will be
considered in the listed sequence with an opportunity for any member of the public to
address the Council concerning the item before action is taken.)
City Council Regular Session: 6:00 P.M.
Page 1 of 59
1. City Council Draft Action Minutes – January 28, 2020 & January 31, 2020 –
February 1, 2020
Recommendation: Council approve the January 14, 2020 Draft City Council
Regular and Special Meeting Minutes and the January 31, 2020 –
February 1, 2020 Draft City Council Special Meeting Minutes. [City Clerk]
2. Title 9 Municipal Code Text Amendments (CPP19-0080)
Fiscal Impact: Staff expects minimal fiscal impact to the City from the adoption
of the proposed code text amendments.
Recommendation: Council adopt on second reading, by title only, a Draft
Ordinance approving amendments to Title 9, Planning and Zoning, Chapters 2, 3,
4, and 6 of the Atascadero Municipal Code for minor text corrections.
[Community Development]
UPDATES FROM THE CITY MANAGER: (The City Manager will give an oral report on any
current issues of concern to the City Council.)
COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to
address the Council on any matter not on this agenda and over which the Council has
jurisdiction. Speakers are limited to three minutes. Please state your name for the record
before making your presentation. Comments made during Community Forum will not be a
subject of discussion. A maximum of 30 minutes will be allowed for Community Forum,
unless changed by the Council. Any members of the public who have questions or need
information may contact the City Clerk’s Office, between the hours of 8:30 a.m. and 5:00
p.m. at (805) 470-3400, or cityclerk@atascadero.org.)
B. PUBLIC HEARINGS: None.
C. MANAGEMENT REPORTS:
1. City of Atascadero Marketing Update
Fiscal Impact: None.
Recommendation: Council receive and file Marketing Update. [City Manager]
D. COUNCIL ANNOUNCEMENTS AND COMMITTEE REPORTS: (On their own
initiative, Council Members may make a brief announcement or a brief report on their own
activities. The following represent standing committees. Informative status reports will
be given, as felt necessary):
Mayor Moreno
1. City Selection Committee
2. County Mayors Round Table
3. Economic Vitality Corporation, Board of Directors (EVC)
4. SLO Council of Governments (SLOCOG)
5. SLO Regional Transit Authority (RTA)
Page 2 of 59
Mayor Pro Tem Bourbeau
1. City / Schools Committee
2. City of Atascadero Finance Committee
3. Integrated Waste Management Authority (IWMA)
4. SLO County Water Resources Advisory Committee (WRAC)
Council Member Fonzi
1. Air Pollution Control District
2. Atascadero Basin Ground Water Sustainability Agency (GSA)
3. City of Atascadero Design Review Committee
4. SLO Local Agency Formation Commission (LAFCo)
Council Member Funk
1. City of Atascadero Finance Committee
2. Homeless Services Oversight Council
3. League of California Cities – Council Liaison
Council Member Newsom
1. California Joint Powers Insurance Authority (CJPIA) Board
2. City / Schools Committee
3. City of Atascadero Design Review Committee
4. Visit SLO CAL Advisory Committee
E. INDIVIDUAL DETERMINATION AND / OR ACTION: (Council Members may ask a
question for clarification, make a referral to staff or take action to have staff place a matter of
business on a future agenda. The Council may take action on items listed on the Agenda.)
1. City Council
2. City Clerk
3. City Treasurer
4. City Attorney
5. City Manager
F. ADJOURN
Please note: Should anyone challenge any proposed development entitlement listed on this Agenda in court, that person
may be limited to raising those issues addressed at the public hearing described in this notice, or in written correspondence
delivered to the City Council at or prior to this public hearing. Correspondence submitted at this public hearing will be
distributed to the Council and available for review in the City Clerk's office.
Page 3 of 59
City of Atascadero
WELCOME TO THE ATASCADERO CITY COUNCIL MEETING
The City Council meets in regular session on the second and fourth Tuesday of each month at 6:00 p.m.
Council meetings will be held at the City Hall Council Chambers, 6500 Palma Avenue, Atascadero. Matters
are considered by the Council in the order of the printed Agenda. Regular Council meetings are televised live,
audio recorded and videotaped for future playback. Charter Communication customers may view the meetings
on Charter Cable Channel 20 or via the City’s website at www.atascadero.org. Meetings are also broadcast
on radio station KPRL AM 1230. Contact the City Clerk for more information at cityclerk@atascadero.org or
(805) 470-3400.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Front Counter of City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org.
Contracts, Resolutions and Ordinances will be allocated a number once they are approved by the City Council.
The minutes of this meeting will reflect these numbers. All documents submitted by the public during Council
meetings that are either read into the record or referred to in their statement will be noted in the minutes and
available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City , please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under Agenda item, “COMMUNITY FORUM”, the Mayor will call for anyone from the audience having business
with the Council to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Mayor and Council.
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
This is the time items not on the Agenda may be brought to the Council’s attention. A maximum of 30 minutes
will be allowed for Community Forum (unless changed by the Council). If you wish to use a computer
presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the
meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to
submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk
before the meeting begins to announce your presence and turn in the printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Mayor will identify the s ubject, staff will
give their report, and the Council will ask questions of staff. The Mayor will announce when the public comment
period is open and will request anyone interested to address the Council regarding the matter being considered
to step up to the lectern. If you wish to speak for, against or comment in any way:
1. You must approach the lectern and be recognized by the Mayor
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Mayor and Council
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6. All comments limited to 3 minutes
The Mayor will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Council.
Page 4 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council
January 28, 2020
Page 1 of 4
CITY OF ATASCADERO
CITY COUNCIL
DRAFT MINUTES
Tuesday, January 28, 2020
City Hall Council Chambers, 4th floor
6500 Palma Avenue, Atascadero, California
(Entrance on Lewis Ave.)
REGULAR SESSION – CALL TO ORDER: 6:00 P.M.
Mayor Moreno called the meeting to order at 6:02 p.m. and led the Pledge of Allegiance.
ROLL CALL:
Present: Council Members Fonzi, Funk, Newsom, Mayor Pro Tem Bourbeau and
Mayor Moreno
Absent: None
Staff Present: City Manager Rachelle Rickard, Public Works Director Nick DeBar,
Police Chief Jerel Haley, Community Development Director Phil
Dunsmore, Fire Chief Casey Bryson, City Attorney Brian Pierik and
Deputy City Manager/City Clerk Lara Christensen
APPROVAL OF AGENDA:
MOTION: By Council member Funk and seconded by Council Member Fonzi to:
1. Approve this agenda as revised; and,
2. Waive the reading in full of all ordinances appearing on this
agenda, and the titles of the ordinances will be read aloud by
the City Clerk at the first reading, after the motion and before
the City Council votes.
Motion passed 5:0 by a roll-call vote.
City Council Regular Session: 6:00 P.M.
City Council / Planning Commission During Recess of the City
Special Joint Meeting – Housing Council Regular Meeting
Element Update:
Page 5 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council
January 28, 2020
Page 2 of 4
PRESENTATIONS:
1. Employee Recognition
City Manager Rickard presented the following employees with Service Awards:
5 Years: Nick DeBar, Public Works Director/City Engineer
15 Years: Ryan Smith, WW Treatment Plant Operator II
Tom Peterson, AFD Battalion Chief
A. CONSENT CALENDAR:
1. City Council Draft Action Minutes – January 14, 2020
Recommendation: Council approve the January 14, 2020 Draft City Council
Meeting Minutes. [City Clerk]
2. December 2019 Accounts Payable and Payroll
Fiscal Impact: $2,219,589.68
Recommendation: Council approve certified City accounts payable, payroll
and payroll vendor checks for December 2019. [Administrative Services]
Council Members Fonzi and Funk requested that Item #A-3 be pulled from the Consent
Calendar for further discussion and separate vote.
MOTION: By Mayor Pro Tem Bourbeau and seconded by Council Member
Newsom to approve Consent Calendar Items A-1 and A-2.
Motion passed 5:0 by a roll-call vote.
3. 2020 Traffic Way Sanitary Sewer Improvements Design Services Award
Fiscal Impact: $231,840.00
Recommendation: Council authorize the City Manager to execute a contract
for $231,840 with MNS Engineers, Inc. to provide design engineering
services for the 2020 Traffic Way Sanitary Sewer Improvements Project
(Project No. C2019W01). [Public Works]
Public Works Director DeBar answered questions from the Council.
PUBLIC COMMENT:
The following citizens spoke on this item: None.
Mayor Moreno closed the Public Comment period.
MOTION: By Council Member Fonzi and seconded by Mayor Pro Tem
Bourbeau authorize the City Manager to execute a contract for
$231,840 with MNS Engineers, Inc. to provide design engineering
services for the 2020 Traffic Way Sanitary Sewer Improvements
Project (Project No. C2019W01). (Contract No. 2020-001)
Motion passed 5:0 by a roll-call vote.
Page 6 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council
January 28, 2020
Page 3 of 4
UPDATES FROM THE CITY MANAGER:
City Manager Rachelle Rickard gave an update on projects and issues within the City.
COMMUNITY FORUM:
The following citizens spoke during Community Forum: Jackie Kinsey (Exhibit A) and Max
Zappas
Mayor Moreno closed the COMMUNITY FORUM period.
RECESS: Mayor Moreno recessed the meeting at 6:33 p.m. to the City Council / Planning
Commission Joint Special Meeting on the Housing Element Update.
RECONVENE: Following the Joint Special Meeting, Mayor Moreno reconvened the City
Council Meeting at 9:30 p.m. with all present.
B. PUBLIC HEARINGS:
1. Title 9 Municipal Code Text Amendments (CPP19-0080)
Fiscal Impact: Staff expects minimal fiscal impact to the City from the adoption
of the proposed code text amendments.
Recommendation: Council introduce for first reading, by title only, a Draft
Ordinance approving amendments to Title 9, Planning and Zoning, Chapters 2, 3,
4, and 6 of the Atascadero Municipal Code for minor text corrections.
[Community Development]
Ex Parte Communications
Mayor Pro Tem Bourbeau reported speaking with several real estate agents in town as well
as receiving an email from Scott Newton.
The remainder of the Council Members reported having no communications on this item.
Community Development Director Dunsmore gave the staff report and answered questions
from the Council.
PUBLIC COMMENT:
The following citizens spoke on this item: Max Zappas, Scott Newton, and Eric Cleveland
Mayor Moreno closed the Public Comment period.
MOTION: By Council Member Funk and seconded by Council Member
Newsom to introduce for first reading, by title only, a Draft Ordinance
approving amendments to Title 9, Planning and Zoning, Chapters 2, 3,
4, and 6 of the Atascadero Municipal Code for minor text corrections,
with the following change to Exhibit A of the Draft Ordinance:
Amend Table 3-3 (page 55 of the agenda packet) to remove the
proposed changes to the Public Zoning District to continue to
Page 7 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council
January 28, 2020
Page 4 of 4
allow Mini Storage within the Public Zoning District as a
conditionally allowed use
Deputy City Manager/City Clerk Christensen read the title of the Ordinance:
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ATASCADERO,
CALIFORNIA, AMENDING TITLE 9, PLANNING AND ZONING,
CHAPTERS 2, 3, 4, AND 6 OF THE ATASCADERO MUNICIPAL CODE
Motion passed 3:2 by a roll-call vote. Bourbeau and Fonzi voted
“NO”.
C. MANAGEMENT REPORTS: None.
D. COUNCIL ANNOUNCEMENTS AND COMMITTEE REPORTS:
The following Council Members made brief announcements and gave brief update reports
on their committees since their last Council meeting:
Council Member Fonzi
1. SLO Local Agency Formation Commission (LAFCo)
Council Member Funk
1. Homeless Services Oversight Council
E. INDIVIDUAL DETERMINATION AND / OR ACTION: None.
F. ADJOURN
Mayor Moreno adjourned the meeting at 10:41 p.m.
MINUTES PREPARED BY:
______________________________________
Lara K. Christensen
Deputy City Manager / City Clerk
The following exhibit is available for review in the City Clerk’s office:
Exhibit A – Atascadero Library Events
APPROVED:
Page 8 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Joint Meeting
January 28, 2020
Page 1 of 2
SPECIAL JOINT MEETING
Atascadero City Council
Atascadero Planning Commission
Tuesday, January 28, 2020
6:00 P.M.
Or as soon thereafter as can be heard by the
City Council and Planning Commission
Atascadero City Hall Council Chambers, 4th Floor
6500 Palma Avenue, Atascadero, California
(Enter from Lewis Avenue)
DRAFT MINUTES
ROLL CALL:
Mayor Moreno called the meeting to order at 6:35 p.m.
ROLL CALL:
Present: Planning Commissioners Anderson, Keen, Shaw, van den Eikof,
Wolff, Vice Chair Dariz, and Chair Zirk; Council Members Fonzi,
Funk, Newsom, Mayor Pro Tem Bourbeau, and Mayor Moreno
Absent: Commissioner Wolff
Staff Present: City Manager Rachelle Rickard, Community Development Director
Phil Dunsmore, City Attorney Brian Pierik, Deputy City
Manager/City Clerk Lara Christensen
DISCUSSION:
1. 6th Cycle Housing Element Update (CPP19-0067)
Fiscal Impact: None.
Recommendation: City Council and Planning Commission provide feedback
to staff and the Housing Element Consultant based on the proposed work
plan and community input. [Community Development]
Page 9 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Joint Meeting
January 28, 2020
Page 2 of 2
Mayor Moreno gave a brief overview of the meeting and Community Development
Director Dunsmore presented a brief history of and introduction to the Housing Element
Update.
Genevieve Sharrow, MIG, gave a presentation on the Housing Element Update.
Mayor Moreno recessed the meeting at 7:56 p.m.
Mayor Moreno reconvened the meeting at 8:07 p.m. with all present.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Max Zappas, Anne Wyatt,
Ian Denchasy, Al Clark, Eric Cleveland, and Susan Moore
Mayor Moreno closed the PUBLIC COMMENT period.
The City Council and Planning Commissioners discussed and provided feedback
to staff and the Housing Element Consultant based on the proposed work plan,
community input, and questions posed in the Staff Report.
ADJOURNMENT:
Mayor Moreno adjourned the meeting at 9:21 p.m. to the Regular Session of the City
Council Meeting currently in session and the Planning Commission to its next Regular
Session on February 4, 2020.
MINUTES PREPARED BY:
______________________________________
Lara K. Christensen
Deputy City Manager / City Clerk
APPROVED:
Page 10 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Meeting
January 31, 2020 & February 1, 2020
Page 1 of 5
NOTICE OF SPECIAL MEETING
ATASCADERO CITY COUNCIL
Friday, January 31, 2020, 6:00 P.M.
Saturday, February 1, 2020, 9:00 A.M.
City Hall – Council Chambers
6500 Palma Avenue, Atascadero
(Enter on Lewis Avenue)
*************************************
Workshop - Mid-Cycle Update
DRAFT MINUTES
FRIDAY, JANUARY 31, 2020, 6:00 P.M.
Mayor Moreno called the meeting to order at 6:00 p.m.
ROLL CALL:
Present: Council Members Fonzi, Funk, Newsom, Mayor Pro Tem Bourbeau
and Mayor Moreno
Absent: None
Staff Present: City Manager Rachelle Rickard, Administrative Services Director Jeri
Rangel, Community Development Director Phil Dunsmore, Public
Works Director Nick DeBar, Police Chief Jerel Haley,
Fire Chief Casey Bryson, Deputy City Manager/City Clerk Lara
Christensen and Deputy City Manager Terrie Banish
COMMUNITY FORUM:
The following persons spoke during public comment: None.
Mayor Moreno closed the COMMUNITY FORUM period.
COUNCIL WORKSHOP – Mid-Cycle Update
1. Welcome and Introductions
After brief introductions of those in the room, City Manager Rickard outlined the goals of the
Page 11 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Meeting
January 31, 2020 & February 1, 2020
Page 2 of 5
workshop and noted that the agenda would be rearranged slightly to allow a conference call
with Tim McLarney, True North Research, to discuss the topline results of the ballot measure
feasibility survey as part of Item #3, Action Plan Review, and he was only available from
6:15 p.m. to 6:45 p.m.
2. 2019 Strategic Planning Process
Overview and discussion of 2019 Strategic Planning process
Chief Haley led the Council through an exercise to remind everyone of the identity and
culture of Atascadero first identified in the 10-year vision in 2014 (Exhibits A and B) and
went through a brief overview of the 2019 Strategic Planning process.
3. Action Plan Review
Review and discuss the 2019-2021 Action Plan
City Manager Rickard noted that one of the three Strategic Priorities identified by the City
Council was to Foster Financial Sustainability. She then briefed the Council on the ballot
measure feasibility survey, noting that the consultant would be presenting in-depth to the
Council at the March 24 Meeting. Via conference call, Tim McLarney of True North
Research reviewed the topline results of the survey (Exhibit C) and answered questions
from the Council.
2. 2019 Strategic Planning Process (Cont.)
Overview and discussion of 2019 Strategic Planning process
Following review of the ballot measure feasibility survey topline results, the Council, led by
Chief Haley, resumed discussion on the 2019 Strategic Planning process.
COMMUNITY FORUM:
The following persons spoke during public comment: Victoria Carranza, Zoe Zappas, Tori
Keen and Greg Cobarr.
Mayor Moreno closed the COMMUNITY FORUM period.
Mayor Moreno recessed the meeting at 8:07 p.m.
Mayor Moreno reconvened the meeting with all present at 8:21 p.m.
3. Action Plan Review (Cont.)
Review and discuss the 2019-2021 Action Plan
City Manager Rickard and the Department Heads presented the 2019-2021 Action Plan
Update and answered questions from the City Council.
ADJOURNMENT:
Mayor Moreno adjourned the meeting at 9:21 p.m. to Saturday, February 1, 2020, at 9:00
a.m. to continue the Mid-Cycle Update Workshop.
Page 12 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Meeting
January 31, 2020 & February 1, 2020
Page 3 of 5
SATURDAY, FEBRUARY 1, 2020, 9:00 A.M.
Mayor Moreno called the meeting to order at 9:04 a.m.
ROLL CALL:
Present: Council Members Fonzi, Funk, Newsom, Mayor Pro Tem Bourbeau
and Mayor Moreno
Absent: None
Staff Present: City Manager Rachelle Rickard, Administrative Services Director Jeri
Rangel, Community Development Director Phil Dunsmore, Public
Works Director Nick DeBar, Police Chief Jerel Haley,
Fire Chief Casey Bryson, Deputy City Manager/City Clerk Lara
Christensen and Deputy City Manager Terrie Banish
COMMUNITY FORUM:
The following persons spoke during public comment: None
Mayor Moreno closed the COMMUNITY FORUM period.
COUNCIL WORKSHOP – Mid-Cycle Update
1. Decision Criteria
Review and discussion of the decision-making criteria adopted as part of the
2019-2021 Action Plan
Chief Haley led the Council through an exercise on perspective and consensus. He then
reminded City Council of the Decision Criteria and Strategic Priorities adopted as part of the
2019-2021 Action Plan.
2. Council Topics
Broad discussion and general Council direction to staff on the topics listed below to
potentially bring forward to Council for future discussion:
a. Chamber of Commerce contract
The City Council, along with staff and Chamber of Commerce President & CEO Emily
Reneau, discussed the scope of work, term and compensation of the Chamber contract.
Mayor Moreno recessed the meeting at 10:33 a.m.
Mayor Moreno reconvened the meeting with all present at 10:42 a.m.
b. Role/function of the Design Review Committee
The City Council discussed the role and function of the DRC, reviewing the intent and
purpose of the DRC and how the Committee can be more effective.
Page 13 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Meeting
January 31, 2020 & February 1, 2020
Page 4 of 5
c. Blighted Properties
The City Council discussed ways to address blighted, vacant, and non-conforming
commercial properties in key development areas in the City beginning with addressing
these types of properties in the downtown area.
Mayor Moreno recessed the meeting at 12:10 p.m.
Mayor Moreno reconvened the meeting with all present at 12:23 p.m.
d. Downtown Infrastructure Enhancement Plan
The City Council reviewed updated plans. Public Works Director DeBar reported that the
plans would go out for additional public review and input over the next couple of months.
e. Disposition of East Mall properties
City Manager Rickard gave a brief update on the properties and received direction from
Council to address potential use and/or disposition of these properties.
f. Shopping Cart Ordinance
Chief Haley briefed the City Council on a potential ordinance to bring back to the City Council
at a future date.
g. Community Facilities District 2005-1
City Manager Rickard removed this item from the agenda and noted that staff would bring
this back to Council for review and discussion at a later date.
h. Cannabis
City Manager Rickard provided Cannabis staff reports from 2017 (Exhibit D) gave a brief
review on the City Council’s 2017 decision regarding allowable commercial cannabis uses
in the City and received direction from the City Council on what type of information to bring
back to the City Council for further discussion at a future Council Meeting.
i. Vaping
The City Council discussed the new Federal laws impacting the use and sale of vaping/
e-cigarette products by youth in the community and how those new regulations partner with
the City’s Smoking Ordinance.
3. Other Council Topics
After discussion, City Manager Rickard inquired as to whether there were other topics to be
identified, related to the Strategic Priorities, and no additional topics were brought forward
by the City Council.
In closing, Mayor Moreno thanked everyone for attending.
Page 14 of 59
ITEM NUMBER: A-1
DATE: 02/11/20
Atascadero City Council Special Meeting
January 31, 2020 & February 1, 2020
Page 5 of 5
ADJOURNMENT:
Mayor Moreno adjourned the meeting at 2:21 p.m. to the next Regular Session on
Tuesday, February 11, 2020.
MINUTES PREPARED BY:
______________________________________
Lara K. Christensen
Deputy City Manager / City Clerk
The following exhibits are available for review in the City Clerk’s office:
Exhibit A – 2014 Atascadero City Council Long-Term Goals
Exhibit B – Word Cloud sheet for Atascadero
Exhibit C – Revenue Measure Feasibility Survey Topline Results
Exhibit D – Cannabis staff reports from 2017
APPROVED:
Page 15 of 59
ITEM NUMBER: A-2
DATE: 02/11/20
Atascadero City Council
Staff Report - Community Development Department
Title 9 Municipal Code Text Amendments
(CPP19-0080)
RECOMMENDATION:
Council adopt on second reading, by title only, a Draft Ordinance approving amendments
to Title 9, Planning and Zoning, Chapters 2, 3, 4, and 6 of the Atascadero Municipal Code
for minor text corrections.
DISCUSSION:
At the January 28, 2020 City Council meeting, a Draft Ordinance was introduced to amend
Title 9, Chapters 2, 3, 4, and 6 of the Atascadero Municipal Code.
The amendments to the Atascadero Municipal Code encompass text corrections to existing
sections of Title 9, while ensuring General Plan and land use compatibility with the Zoning
Code. The primary updates to Title 9 specify the scope of outdoor storage uses in
commercial zones and the new definitions will specify the location and amount of outdoor
storage uses and ensure compatibility with the General Plan and zoning definitions.
The amendments to Title 9 are intended to implement General Plan Policy and move
forward Action Plan Goals that were adopted by City Council in 2019. At the January 2019
Strategic Planning Session, City Council directed staff to evaluate various options
towards quality development projects and ensure that the Commercial Park Zone is
developed as intended in the General Plan.
Following staff’s presentation and public testimony, the City Council decided to continue to
allow Mini Storage within the Public Zoning District as a conditionally allowed use and wait
until a future General Plan update to consider this zoning text change. The Draft Ordinance
for the second reading does not include any reference to removal of the Mini Storage use
in the Public (P) zone. All other Title 9 text changes, included in the introduction of the Draft
Ordinance, remain the same.
On January 28, 2020, the City Council voted 3-2 to approve the introduction of the Draft
Ordinance with the following change to Exhibit A of the Draft Ordinance:
• Amend Table 3-3 (page 55 of the agenda packet) to remove the proposed changes
to the Public Zoning District to continue to allow Mini Storage within the Public Zoning
District as a conditionally allowed use.
Page 16 of 59
ITEM NUMBER: A-2
DATE: 02/11/20
FISCAL IMPACT:
Staff expects minimal fiscal impact to the City from the adoption of the proposed code
text amendments.
ATTACHMENT:
Draft Ordinance
Page 17 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1
DRAFT ORDINANCE
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF ATASCADERO, CALIFORNIA, AMENDING TITLE 9,
PLANNING AND ZONING, CHAPTERS 2, 3, 4, AND 6 OF THE
ATASCADERO MUNICIPAL CODE
(CPP19-0080)
WHEREAS, the Planning Commission has determined that it is in the best interest of the
City to enact these amendments to Title 9 Planning and Zoning of the Municipal Code for
consistency with the General Plan and to maintain a clear and legible set of Zoning Regulations
that is easily interpreted by the public and staff; and
WHEREAS, the laws and regulations relating to the preparation and public notice of
environmental documents, as set forth in the State and local guidelines for implementation of the
California Environmental Quality Act (CEQA) have been adhered to; and
WHEREAS, the Planning Commission of the City of Atascadero, at a Public Hearing held
on November 19, 2019, studied and considered the proposed amendments; and
WHEREAS, the Planning Commission of the City of Atascadero has recommended
approval of the amendments; and
WHEREAS, a timely and properly noticed Public Hearing upon the subject Title 9 Zoning
Text Change amendments was held by the City Council of the City of Atascadero at which hearing
evidence, oral and documentary, was admitted on behalf of said amendments.
NOW THEREFORE, THE CITY COUNCIL OF THE CITY OF ATASCADERO
HEREBY ORDAINS AS FOLLOWS:
SECTION 1. Recitals: The above recitals are true and correct.
SECTION 2. Public Hearing. The City Council of the City of Atascadero, at a Public
Hearing held on January 28, 2020 considered the proposed zoning text amendments.
SECTION 3. Findings. The City Council makes the following findings, determinations
and approvals with respect to the Municipal Code Text Amendments:
FINDING: The Title 9 text amendments are consistent with General Plan policies
and all other applicable ordinances and policies of the City.
FACT: The proposed Title 9 text amendments align the code requirements with the
vision, intent, and policies of the adopted General Plan.
Page 18 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1
FINDING: These Amendments of the Zoning Ordinance will provide for the
orderly and efficient use of lands where such development standards are applicable.
FACT: The proposed Title 9 text amendment provides for orderly development
within accordance with the adopted General Plan for the compatible use of the
property based on neighborhood characteristics.
FINDING: The Title 9 text amendment will not in itself result in significant
environmental impacts.
FACT: The proposed text changes are minor and do not trigger any environmental
impacts.
SECTION 4. CEQA. The proposed Title 9 zoning text change is exempt from the
California Environmental Quality Act (CEQA), Public resources Code Section 21000 et seq.,
because it can be seen with certainty that there is no possibility that the enactment of this Ordinance
would have a significant effect on the environment (Pub. Resources Code § 21065; CEQA
Guidelines §15061(b)(3).
SECTION 5. Approval. The City Council of the City of Atascadero, in a regular session
assembled on January 14, 2020, resolved to introduce for second reading by title only, an
Ordinance that would amend Title 9 of the City of Atascadero Municipal Code as detailed in
Exhibit A attached hereto and incorporated herein by this reference.
SECTION 6. Interpretation. This Ordinance must be broadly construed in order to achieve
the purposes stated in this Ordinance. It is the City Council’s intent that the provisions of this
Ordinance be interpreted or implemented by the City and others in a manner that facilitates the
purposes set forth in this Ordinance.
SECTION 7. Preservation. Repeal of any provision of the AMC or of any previous Code
Sections, does not affect any penalty, forfeiture, or liability incurred before, or preclude
prosecution and imposition of penalties for any violation occurring before this Ordinance’s
effective date. Any such repealed part will remain in full force and effect for sustaining action or
prosecuting violations occurring before the effective date of this Ordinance.
SECTION 8. Effect of Invalidation. If this entire Ordinance or its application is deemed
invalid by a court of competent jurisdiction, any repeal or amendment of the AMC or other City
Ordinance by this Ordinance will be rendered void and cause such previous AMC provisio n or
other City Ordinance to remain in full force and effect for all purposes.
SECTION 9. Severability. If any part of this Ordinance or its application is deemed invalid
by a court of competent jurisdiction, the City Council intends that such invalidity will not affect
the effectiveness of the remaining provisions or applications and, to this end, the provisions of this
Ordinance are severable.
SECTION 10. Notice. The City Clerk is directed to certify the passage and adoption of
this Ordinance; cause it to be entered into the City of Atascadero’s book of original ordinances;
make a note of the passage and adoption in the records of this meeting; and, within fifteen (15)
Page 19 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1
days after the passage and adoption of this Ordinance, cause it to be published or posted in
accordance with California law.
SECTION 11. Effective Date. This Ordinance will take effect on the 30th day following
its final passage and adoption.
INTRODUCED at a regular meeting of the City Council held on January 28, 2020, and PASSED,
APPROVED and ADOPTED by the City Council of the City of Atascadero, State of California,
on February 11, 2020.
CITY OF ATASCADERO
____________________________________
Heather Moreno, Mayor
ATTEST:
______________________________________
Lara K. Christensen, City Clerk
APPROVED AS TO FORM:
______________________________________
Brian A. Pierik, City Attorney
Page 20 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Exhibit A
AMC 9-4.110
9-4.110 Projections into required setbacks.
Uncovered Decks. When constructed with a height more than thirty (30) inches above the
surrounding finish grade, a wood deck may extend into required setbacks as follows (decks less
than thirty (30) inches high are exempt from these requirements).—See Section 9-4.104(a)):
(1) Front Setback. A deck is not to be located therein.
(2) Side Setback. As determined by the Uniform Building Code.
(3) Rear Setback. A deck may occupy up to thirty percent (30%) of a required rear
setback, but is to extend no closer than three (3) feet to the rear property line.
(b) Fire Escapes. A ladder or stairs designed to be used exclusively as an upper floor
fire escape may project into a required setback only as provided by the Uniform Building Code.
(c) Roof and Wall Features. Cantilevered and projecting architectural features
including chimneys, bay windows, balconies, cornices, eaves, rain gutter, signs (where allowed),
display windows, and solar collectors may project into a required setback only as allowed by the
Uniform Building Code.
(d) Porches.
(1) Front Porch. A covered front porch may project up to six (6) feet into a required front
setback, provided that the floor level of the porch is to be no higher than the ground level of the
building. An unenclosed front porch is not limited on its projection, provided it is one hundred
(100) square feet or less in area.
(2) Side Porch. A porch and/or outside stairway may be located in a required side setback
provided the porch is not roofed or enclosed below the steps and does not extend into the side
setback more than allowed by the Uniform Building Code.
(3) Rear Porch. A porch in the required rear setback is subject to the same limitations as a
deck, pursuant to subsection (a)(3) of this section.
(e) Flag Lots. Six (6) foot fences shall be allowed within the front yard setback area,
but in no case shall a six (6) foot fence be allowed within an area connecting the required front
yard setback areas for any adjoining lots. Trash enclosures may encroach into the front yard
setback area but shall maintain a five (5) foot setback from adjoining property lines and shall not
be located within the access strip.
AMC 9-9.102 General Definitions
Driveway. A road providing access to a site or land use from a street. A driveway serves no
more than five (5) separately owned parcels (see also “Road, private”).
Page 21 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Road, private. A road providing vehicular access to five (5) or more lots of record that is not in
the City-maintained road system.
AMC 9-2.107
9-2.107 Design Review Committee.
(a) Purpose. The Design Review Committee is established to implement the goals and
policies of the General Plan. The intent is to ensure that the physical design of new development
meets the following objectives:
(1) Maintaining the rural character and identity of Atascadero;
(2) Enhancing the appearance and character of the City, by reviewing the architecture and
site plans for commercial, office, industrial, single-family residential subject to CEQA and
multifamily residential projects;
(3) Ensuring that development is compatible with surrounding uses and improvements by
requiring building designs that provide appropriate visual appearance and site plans to mitigate
neighborhood impacts.
(b) Design Review Committee—Composition. The City Council shall appoint the Design
Review Committee. The Design Review Committee shall consist of the following:
(1) Two (2) members of the City Council;
(2) Two (2) members of the Planning Commission;
(3) One (1) at large member resident of the City. This at large member shall be a resident
of the City. The Council shall choose an at large member that best fits the intent of the Design
Review Committee.
(c) Terms of Service. The Design Review Committee members from the City Council and
Planning Commission shall serve a two (2) year term. This service term shall commence at the
date of appointment. The at large member resident shall have a service term of two (2) years.
This term shall begin at the date of appointment by the City Council.
(d) Authority. The Design Review Committee has the authority to approve and make
recommendation in regards to the architectural appearance, signage, site plan and landscape plan
of the following projects:
(1) All multifamily residential projects;
(2) All nonresidential projects, including commercial, office, mixed-use, and industrial
developments;
(3) All public facility projects and buildings;
(4) Development in an open space zoning district;
(5) Any residential single-family residential development requesting a planned
development permit;
(6) Development projects requiring a conditional use permit, zone change or general plan
amendment.
(e) Meeting. The Design Review Committee shall convene once a week, as needed. This
meeting shall consist of the Committee, the Community Development Director, pertinent City
staff members and the applicant.
Page 22 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
(f) Appearance Review Approval. The Design Review Committee shall take into
consideration the following criteria in either approving the design of a project or making
recommendations for projects that require Planning Commission approval. The Design Review
Committee may require or recommend additional conditions of approval. The following is a list
of criteria that the Design Review Committee shall take into consideration:
(1) The goals and policies established by the General Plan;
(2) Guidelines and standards for development set forth by the Appearance Review
Manual;
(3) The proposed development plan is compatible with, and is not detrimental to,
surrounding land uses and improvements provide appropriate visual appearance.
(g) Determination.
(1) The Community Development Director shall provide the applicant with
correspondence regarding the outcome of the meeting, including any additional conditions of
approvals that is required or recommended by the Committee.
(h) Compliance. All requirements imposed by the Design Review Committee shall be
incorporated into a building permit and completed prior to permit final. Failure to comply with
the requirements of the Design Review Committee constitutes a violation of this code.
(i) Appeals. Appeals of decisions from the Design Review Committee shall be made to
the Planning Commission and filed within fourteen days (14) days of
the Design Review Committee’s decision. Any additional appeals shall be consistent with
Section 9-1.111 of this chapter. If the Design Review Committee cannot reach a decision on
a design review issue, the Committee may refer this issue to the Planning Commission.
AMC 9-12.105
9-12.105 Special application requirements for condominium projects and condominium
conversions.
A conditional use permit application for a condominium project shall be completed and
submitted along with an environmental assessment form completed to the satisfaction of the
Community Development Director and all other information as described on the checklist
attached to the application.
An application for a tentative map or tentative parcel map shall be submitted concurrently
with the conditional use permit application. The tentative map or tentative parcel map shall be
accompanied by all information described in the checklist attached to the application.
Where the information requirements for a conditional use permit and tentative map conflict,
the requirements for the greatest amount of information shall apply.
AMC 9-3.341 through 9-3.347
9-3.341 CN Zone
The following are property development standards for the CN in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title:
(a) Lot Size. The minimum lot size in the Commercial Neighborhood Zone shall be one half
(1/2) acres. Smaller lot sizes may be allowed for planned commercial and industrial
developments, including condominiums, where the Planning Commission determines that such
Page 23 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
smaller lot sizes will not be detrimental to the purpose and intent of the Commercial
Neighborhood Zone.
(b) Multifamily Dwellings. Multifamily dwellings are permitted with a minor conditional use
permit when located on the second floor or above.
(c) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(d) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
9-3.342 CP Zone
The following are property development standards for the CP in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title
(a) Lot Size. The minimum lot size in the Commercial Professional Zone shall be one half (1/2)
acre. Smaller lot sizes may be allowed for planned commercial and industrial developments,
including condominiums, where the Planning Commission determines that such smaller lot sizes
will not be detrimental to the purpose and intent of the Commercial Professional Zone.
(b) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(c) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
AMC 9-3.343 CR Zone
The following are property development standards for the CR in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title:
(a) Lot Size. The minimum lot size in the Commercial Retail Zone shall be one half (1/2) acre.
Smaller lot sizes may be allowed for planned commercial and industrial developments, including
condominiums, where the Planning Commission determines that such smaller lot sizes will not
be detrimental to the purpose and intent of the Commercial Retail Zone.
(b) Parking. Parking areas designated to have vehicles facing El Camino Real or the freeway
shall be screened with a landscaped berm a minimum of thirty (30) inches in height.
(c) Setback. A minimum freeway setback of ten (10) feet shall be provided. Said setback area
shall be landscaped.
(d) Utilities. All new and existing utilities shall be installed underground.
(e) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(f) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
AMC 9-3.344 CS Zone
The following are property development standards for the CS in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title:
Page 24 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
(a) Lot Size. The minimum lot size in the Commercial Service Zone shall be one (1) acre.
Smaller lot sizes may be allowed for planned commercial and industrial developments, including
condominiums, where the Planning Commission determines that such smaller lot sizes will not
be detrimental to the purpose and intent of the Commercial Service Zone.
(b) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(c) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
AMC 9-3.345 CT Zone
The following are property development standards for the CT in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title:
(a) Lot Size. The minimum lot size in the Commercial Tourist Zone shall be one (1) acre.
Smaller lot sizes may be allowed for planned commercial and industrial developments, including
condominiums, where the Planning Commission determines that such smaller lot sizes will not
be detrimental to the purpose and intent of the Commercial Tourist Zone.
(b) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(c) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
AMC 9-3.346 CPK Zone
The following are property development standards for the CPK in addition to those found in
Chapters 9-4, 9-6, and other special use regulations found in this title:
(a) Lot Size. The minimum lot size in the Commercial Park Zone shall be two (2) acres.
Smaller lot sizes may be allowed for planned commercial and industrial developments, including
condominiums, where the Planning Commission determines that such smaller lot sizes will not
be detrimental to the purpose and intent of the Commercial Park Zone.
(b) Parking. Customer and employee parking areas designed to have vehicles facing El Camino
Real or the freeway shall be screened with a landscaped berm a minimum of thirty (30) inches in
height. This may be modified through the conditional use permit process.
(c) Setback. A minimum freeway setback shall be provided. Said setback shall be landscaped.
This may be modified through the conditional use permit process.
(d) Utilities. All new and existing utilities shall be installed underground.
(e) Fire backflow devices. Fire backflow devices are required to be integrated into the site or
building design, are prohibited in any public right-of-way, and must also be accessible to Fire
Department and Water Company personnel at all times.
(f) Fire connection devices. Fire department connections shall be installed in accordance
with the NFPA standard applicable to the system design and shall comply with Sections 912.2
through 912.7 of the California Fire Code.
Page 25 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
AMC 9-3.347 DC/DO Zone
The following are property development standards for both the DC and DO zoning districts, in
addition to those found in Chapters 9-4, 9-6, and other special use regulations found in this title.
Development Feature
Requirement by Zoning District
DC DO
Downtown Commercial Downtown Office
Minimum lot size No minimum
Setbacks Minimum and maximum setbacks required. See Section 9-4.103 for
setback requirement, allowed projections into setbacks, and exceptions to
setbacks.
Front None allowed, except for building
insets designed to accommodate
outdoor eating and seating areas, and
except for East Mall between El
Camino Real and Palma Avenue,
where a minimum of 20 feet is
required.
As required by Section 9-4.106
when adjacent to a residential
zone, none required otherwise.
Sides (each) None required
Rear None required
Creek To be determined through Design Review
Height limit 45 feet not to exceed 3 stories; 18 feet
on the west side of El Camino Real
between Atascadero Creek and the lot
line common to Lots 19 and 20, Block
H-B, Atascadero Colony Map.
35 feet
Landscaping As required by Section 9-4.124 et seq. (Landscaping, screening and
fencing)
Off-street parking None required, except as required by
Section 9-4.114 for hotels, motels,
residential uses, offices, government
offices and facilities, and health care
services, and for all development east
of Atascadero Creek.
As required by Section 9-4.114
et seq.
Signs See Chapter 9-15
Density 20 dwelling units/acre maximum 20 dwelling units/acre
maximum
Fire Backflow Devices (a) Fire backflow devices. Fire backflow devices are required to be
integrated into the site or building design, are prohibited in any public
right-of-way, and must also be accessible to Fire Department and Water
Company personnel at all times.
(b) Fire connection devices. Fire department connections shall be
installed in accordance with the NFPA standard applicable to the system
Page 26 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Development Feature
Requirement by Zoning District
DC DO
Downtown Commercial Downtown Office
Minimum lot size No minimum
design and shall comply with Sections 912.2 through 912.7 of the
California Fire Code.
AMC 9-4.118
(4) Mixed Function Buildings. Where a building occupied by a single use contains several
functions, such as sales, office and storage areas, parking shall be as required for the principal
use for the gross floor area (total area of all internal functions); except that when storage areas
are larger than two thousand (2000) square feet, the parking requirement is to be determined
separately for those areas, as specified for warehousing.
(5) Assigned parking. For projects where a parking reduction is granted, assigned parking spaces
are prohibited.
(6) Terms Used in Charts.
AMC 9-3.500 Definitions
Contract Construction Services (Indoor). Office uses with or without indoor storage facilities
operated by, or on behalf of, a building contractor, exterminator, janitorial service or similar. Can
include the indoor storage of materials used for repair and maintenance of contractor’s own
equipment and for use by the contractor. All uses must be located within an approved, permitted
building. Outdoor storage of construction related vehicles, fleet, or accessory storage (other than
an approved parking lot for employees or fleet vehicles) is limited to 10 percent of the floor area
of the fully enclosed building utilized for the business.
Contract Construction Services (Outdoor). Office uses with outdoor facilities operated by, or
on behalf of, a building contractor, exterminator, janitorial service, or similar. Outdoor uses may
include storage of large equipment, vehicles, and/or other materials commonly used in the
individual contractor’s type of business and can include the storage of materials used for repair
and maintenance of contractor’s own equipment. May also include accessory buildings or
structures for uses by the contractor. An on-site office building is required. All applicable
development standards listed in the code as well as standards for outdoor storage uses must be
met.
Vehicle and Equipment Storage (Indoor). Service establishments primarily engaged in the
business of storing cars, buses and other motor vehicles; recreational vehicles (such as campers,
motor homes, boats); construction equipment; and farm equipment. Does not include wrecking
yards, which are classified in “recycling and scrap.” All uses of the site must be located within
an approved, permitted building and outdoor storage shall be limited to 10 percent of the floor
area of the building utilized for the business.
Page 27 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Vehicle and Equipment Storage (Outdoor). Service establishments primarily engaged in the
business of storing cars, buses and other motor vehicles; recreational vehicles (such as campers,
motor homes, boats); construction equipment; and farm equipment. Does not include wrecking
yards, which are classified in “recycling and scrap.” Storage of oversized commercial vehicles is
also subject to section 9-6.103.
Accessory Storage. The indoor or outdoor storage of various materials on the same site as a
principal building or land use which is other than storage, which supports the activities or
conduct of the principal use. Outdoor accessory storage is limited to 10 percent of the floor area
of the principal building in accordance 9-6.103.
9-6.103 Accessory storage.
Where the principal building or use on a site is some use other than storage,
and storage accessory to that use is also located on the site, the accessory storage is subject to the
following standards (see also Section 9-6.140). A zoning approval is not required to
establish accessory storage except when subsections (b) and (g) of this section requires such
approval for a specific type of storage.
Where the principal building or use on a site is some use other than storage, and storage
accessory to that use is also located on the site, the accessory storage is subject to the following
standards (see also Section 9-6.140). A zoning approval is not required to establish accessory
storage except when subsections (b) and (g) of this section requires such approval for a specific
type of storage.
(a) Outdoor accessory storage is limited to 10 percent of the floor area of the principal building.
(1) Any size modification for outdoor accessory storage over 10 percent of principal floor
area will require a conditional use permit.
(b) Building Materials and Equipment. Building materials and equipment being used in a
construction project on the same or adjacent site may be stored on or adjacent to the construction
site as long as a valid building permit is in effect for construction on the premises. Building
materials and equipment include stockpiles of construction materials, tools, equipment, and
building component assembly operations. When storage is proposed on a lot adjacent to the
construction site, the application for the project is to also describe the storage site. Temporary
storage of construction materials on a site not adjacent to the construction is subject to Section 9-
6.175.
(c) Commercial Vehicles. This subsection applies to the accessory storage of vehicles used for
shipping and/or the delivery of freight and products in support of a business or used for other
commercial activity, when such vehicles are larger than a standard passenger car, pickup truck or
van. Storage means parking a commercial vehicle longer than for a single weeknight, weekend or
holiday. The storage of vehicles as a principal use is subject to the standards of Section 9-6.183.
(1) Commercial vehicles are to be stored in an enclosed building unless otherwise allowed
by the provisions of this code.
(2) The storage of agricultural vehicles in the A Zone is unrestricted.
(3) Commercial vehicles may be allowed in residential zones where the resident of the
premises can show that:
Page 28 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
(i) The site is of sufficient size to allow parking of the vehicle in the buildable area of the
site; and
(ii) The number of such vehicles is limited to a maximum of one (1); and
(iii) The vehicle can be maintained on the site in a manner which will not be disturbing to
nearby residents as a result of unsightly appearance, excessive noise, or operation between 9:00
p.m. and 7:00 a.m.; and
(iv) The vehicle due to its size, length or weight will not damage streets leading to the site
beyond normal levels and will not create traffic safety problems due to maneuvering necessary to
enter and exit the site; and
(v) There are no other suitable locations available to store the vehicle.
(c) Inoperative Vehicles. The storage or keeping of inoperative vehicles is subject to the
following. Nothing in this title shall be construed as preventing the abatement of an inoperative
vehicle which is found to be a nuisance:
(1) Vehicles Under Commercial Repair. The repair of vehicles is allowed only in
commercial or industrial zones as provided by Chapter 9-3, except for repair of a personal
vehicle by the vehicle owner on a site owned or rented by the vehicle owner. The storage of
inoperative vehicles in a commercial or industrial zone for the purposes of repair, alteration,
painting, impoundment or temporary storage by a towing service is subject to Section 9-6.168.
(2) Wrecked and Abandoned Vehicle Dismantling or Storage. Any area used for the
dismantling of inoperative vehicles or for the storage of wrecked or abandoned vehicles not
being dismantled or repaired is subject to Section 9-6.131.
(3) Automobiles Stored in Residential Areas. The storage of inoperative vehicles in a
residential zone is limited to one vehicle when stored outdoors. Such storage may be located only
where it is within the buildable area of the site. Inoperative vehicles may be abated as set forth in
Chapter 9-8. Storage of such vehicles within an approved accessory building (Section 9-6.106) is
not subject to limitation on the number of vehicles.
(d) Accessory Storage of Flammable and Combustible Liquids. The accessory storage of
flammable and combustible liquids is subject to the following standards:
(1) Limitations on Quantity. The quantity of flammable or combustible liquids stored on a
site shall be limited as follows:
(i) Residential Zones. Ten (10) gallons, unless authorized through precise plan approval.
Excluded from this requirement is the storage of flammable liquids in the fuel tanks of self-
propelled vehicles, mobile power or heat generators or similar equipment and the storage of
paints, oils, varnishes or combustible mixtures when such liquids are stored for maintenance,
painting or similar purposes. The storage of propane or other fuels which provide energy to heat
a residence is also excluded from this limitation, when such storage is in tanks directly connected
to the residence for consumption or when the quantity is limited to a reasonable reserve for
personal use which is stored in an approved manner.
(ii) Agricultural, Commercial and Industrial Zones. Storage shall be limited to the
following quantities on any single building site, unless greater quantities are authorized through
conditional use permit approval:
Type of Storage
Type of Liquid Above Ground Underground
Combustible 1,000 gallons Unlimited
Flammable 1,000 gallons 20,000 gallons
Page 29 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
(2) Setbacks. Aboveground storage facilities for flammable or combustible liquids shall
be set back a minimum of fifty (50) feet from any property line and from any residential use on
the same property.
(3) Additional Standards.
(i) All storage of bulk flammable liquids shall be underground; except as specified by
subsection (d)(1)(i) of this section; except where a refining or similar industrial use has been
allowed in the CPK, IP or I Zone; and except, where an automobile service station or other
approved vendor of flammable liquids stores such liquids for sale in approved quantities and
containers.
(ii) All aboveground storage of flammable and combustible liquids shall be within types
of containers approved by the Fire Department.
(iii) Access, circulation and emergency fire equipment requirements of the Fire
Department shall be provided or installed within thirty (30) days where such need has been
identified and posted by the Fire Department.
(e) Recreational Vehicles in Residential Zones. The storage of recreational vehicles or
dependent trailers or RV equipment (camper shells, etc.), airplanes, and boats is permitted as an
accessory use in the RSF, LSF, RMF, RS, or A Zones as follows (the storage of recreational
vehicles in other zones is subject to Section 9-6.183; the storage of mobile homes is subject to
Section 9-6.142(c)):
(1) Location of Storage. Recreational vehicles are not to be stored in the required front
setback area.
(2) Use. Recreational vehicles are not to be used for living, sleeping or housekeeping
purposes except as provided by Section 9-6.176.
(f) Scrap and Junk. The outdoor storage of scrap, junk and miscellaneous articles and
materials accessory to another use is limited to a maximum area of two hundred (200) square
feet, with a maximum height of five (5) feet unless such storage is entirely within a six (6) foot
high solid wood or masonry fence or within a building. Such storage shall be located only where
it is within the buildable area of the lot. The storage of scrap and junk as a principal use is
subject to the standards of Section 9-6.131.
(g) Cargo Containers. Cargo containers (also referred to as “Seatrains” or shipping
containers) are defined as a prefabricated metal structure designed for use as an enclosed truck
trailer in accordance with Department of Transportation (DOT) standards. This does not include
architecturally modified cargo containers used as a building material. The use of cargo containers
for accessory storage purposes is permitted based on the following standards:
(1) Use of Cargo Containers.
(i) Cargo containers shall be utilized for accessory storage onl y. Occupancy shall be
limited to a “U” occupancy consistent with the California Building Code (CBC) or its successor
title.
(ii) Cargo containers shall not be used for permanent or temporary human occupancies,
including, but not limited to, living, sleeping or other residential uses.
(2) Number of Cargo Containers Permitted.
(i) One (1) cargo container may be permitted on a commercial, industrial or single-family
residential lot over one (1) gross acre in size, subject to Design Review Committee (DRC)
review for neighborhood compatibility and approval of a building permit.
(ii) Two (2) or more cargo containers may be permitted with a minor conditional use
permit (CUP) on a commercial, industrial, or single-family residential lot over one (1) gross acre
in size, subject to Planning Commission review for neighborhood compatibility and approval of
a building permit.
Page 30 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
(3) Standards for Cargo Containers.
(i) Building Permit. A building permit is required for cargo containers over one hundred
twenty (120) square feet in size. A cargo container which is one hundred twenty (120) square
feet or less, is exempt from building permit requirements provided it meets property line and
structure setbacks required by this title and does not have any utility connections.
(ii) Setbacks. Cargo containers shall be located in the rear half of the property in
commercial, industrial and residential zones. Cargo containers shall not be permitted within the
front or street facing side yard setback of a residential property. Setbacks shall be consistent with
underlying zone setback requirements and is consistent with the preceding subsections (1) and (2).
(iii) Foundation. Cargo containers shall be anchored on a foundation system capable of
withstanding all imposed vertical and horizontal loads and consistent with all applicable codes.
Any alterations to the container shall be designed and detailed by a licensed design professional.
All foundations and alterations shall be approved by the Chief Building Official.
(iv) The cargo container may not occupy any required parking areas or obstruct any Fire
Department access ways.
(4) Exemptions.
(i) Use of cargo containers for temporary on-site storage associated with a construction
project is exempt from this section (refer to subsection (b)).
(ii) Use of cargo containers for temporary commercial storage may be allowed with the
approval of an administrative use permit for a period not to exceed four (4) months.
9-4.109 Interior setbacks and open areas.
Detached buildings located on the same site are to be separated as follows:
(a) Non-Habitable Structures Minimum (5) foot setback required for enclosed structures.
No minimum setback for open-sided structures.
(b) Habitable Structures Minimum (5) foot setback required.
(c) Exemptions. The following structures are exempt from the provisions outlined in this
section:
(1) Decks;
(2) Patio covers and landscape structures;
(3) Structures under one hundred twenty (120) square feet when exempt from a building
permit based on the adopted Building Code and consistent with the standards set forth in Section
9-6.106(b)(3);
(4) Similar accessory structures as determined by the Community Development Director.
9-6.106 Residential accessory uses.
The standards of this section apply to the specific types of residential accessory structures
listed. Agricultural accessory structures for the keeping of animals are subject to Section 9-6.109.
(a) Swimming Pools. Swimming pools, including hot tubs, spas, and related equipment,
may be located within any required side or rear setback, provided that they are no closer than
eighteen (18) inches to a property line (additional setbacks may be required by the adopted
building code), and provided that they are fenced as required by Section 9-4.128.
(b) Detached Accessory Structures. Any detached accessory structure intended for
residential accessory uses and accessory storage.
(1) Limits on Use. An accessory structure may be constructed or used solely for
noncommercial hobbies or amusements; for maintenance of the principal structure or yards; for
Page 31 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
artistic endeavors such as painting, photography or sculpture; for maintenance or mechanical
work on vehicles owned or operated by the occupants; for an approved home occupation; or for
other similar purposes.
(2) Floor Area. The gross floor area of a detached accessory structure is not to exceed fifty
percent (50%) of the gross floor area of the principal structure.
(3) Residential accessory structures one hundred twenty (120) square feet or less are
exempt from requiring a permit if the structure is incidental to the primary use and meets the
following requirements:
(i) The structure does not create a nuisance;
(ii) The use of the structure is permitted under its zoning;
(iii) The structure meets the property’s rear and side yard minimum setback requirement of
three (3) feet if the structure is less than twelve (12) feet in height;
(iv) If the structure is more than twelve (12) feet in height, standard setback shall be
required regardless of exemption;
(v) The accessory structure is located outside of the required front yard setback;
(vi) A minimum (5) foot setback is required. If structures are abutting, the aggregate area
of the buildings shall be considered one (1) building and shall require a building permit.
(4) Number of Structures. The number of non-exempt accessory structures requiring a
building permit shall be limited to two (2) structures.
(c) Mini-bike, motorcycle, dirt bike or similar two (2) or more wheel motor vehicle riding
is allowed subject to the following limitations:
(1) No more than two (2) such vehicles shall be operating at the same time.
(2) Operation is limited to a maximum of two (2) hours in a day—Limit applies even if
only one (1) such vehicle is being operated.
(3) Operation is limited to a maximum of eight (8) hours in a week.
(i) This limit applies even if only one (1) such vehicle is operated;
(ii) A week shall be measured from Monday through Sunday.
(4) Notwithstanding the above, no such use shall be allowed prior to noon on Sundays.
(5) Any violations to the above-mentioned limitations are subject to cost recovery for
responses to disturbances, as listed in Section 9-14.14.
(d) Exceptions to Accessory Structure Standards.
(1) Detached accessory structures that deviate from requirements are subject to the
approval of a minor conditional use permit.
(2) Any detached accessory structure in excess of the two (2) structures permitted or when
multiple exempt accessory structures (less than one hundred twenty (120) square feet) are
constructed on the premises that are no longer accessory uses to the primary unit as determined by
the Community Development Director is subject to the approval of a minor conditional use permit.
9-3.330 Nonresidential district allowable land uses.
Table 3-2 identifies the uses of land allowed by this Zoning Code in each nonresidential district, and the
planning permit required to establish each use, in compliance with Chapters 9-1 and 9-2 of this code. Where
the last column in the tables (“Specific Use Regulations”) includes a section number, the regulations in the
referenced section apply to the use. Provisions in other sections of this article may also apply.
Page 32 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Table 3-2 – Nonresidential Use Table
Allowed Land Uses and Permit Requirements
Amended:
Table 3-2 – Nonresidential Use Table
Allowed Land Uses and Permit Requirements
Nonresidential
Zones
A Allowed Use, Zoning Clearance Required
CUP Conditional Use Permit Required
AUP Administrative Use Permit Required
Not Permitted
Permitted Uses By Zones Special
Regulation(s) CN CP CR CS CT CPK DC DO IP I
Accessory Storage A4 CUP 4 A4 CUP 4 CUP 4 A4 A4 9-6.103
Adult Day Care
Facility A A A CUP
Adult Oriented
Business A A A A 9-16
Age Restricted
Housing CUP
Agricultural Produce
Stands A A A A 9-6.117
Amusement
Services A A A A A A
Animal Hospitals CUP7 CUP A CUP 9-6.110
Artisan Foods and
Products A A A A5 A A
ATM A A A A A A A A A A
Auto Dealers (New
and Used) and
Supplies
CUP CUP CUP CUP CUP 9-6.163
Auto Repair and
Services CUP A A CUP A A 9-6.168
Bar/Tavern CUP CUP CUP A
Bed and Breakfast CUP CUP CUP CUP
Page 33 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Brewery –
Production CUP CUP A A
Broadcast Studios A A
Building Materials
and Hardware w/
outdoor sales or
storage area 10,000
sf or greater
CUP CUP CUP CUP CUP CUP 9-6.165
Building Materials
and Hardware w/
outdoor sales or
storage area less
than 10,000 sf
A A A A A A 9-6.165
Business Support
Services A A A A A A A A
Caretaker’s
Residence/Employee
Unit
CUP CUP CUP
Childcare Center A A A CUP 9-6.125
Churches and
Related Activities CUP CUP 9-6.121
Collection Stations A4 A4 A4 A4 A4 A4 A4 A4 9-6.130
Contract
Construction
Services (Indoor)
A A A A
Page 34 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Contract
Construction
Services (Outdoor)
CUP CUP CUP
Data and Computer
Services Center AUP AUP CUP A A
Day Care
Drive-Through Sales
or Services CUP CUP CUP CUP CUP CUP 9-4.122
Eating and Drinking
Places A A A A A A A A A A
Farm Equipment and
Supplies w/ outdoor
storage or sales area
10,000 sf or greater
CUP CUP CUP CUP CUP
Farm Equipment and
Supplies w/ outdoor
storage or sales
area less than
10,000 sf
A A A A A
Farmers’ Market CUP CUP CUP CUP CUP A A
Financial Services
and Banks A A A A A A CUP A
Fuel Dealer A4 CUP A4 A4 9-6.129
General Retail A4 A4 A4 A4 A4 A4 A4
General Retail
Greater than 50,000
sf
CUP CUP CUP CUP CUP CUP CUP
Page 35 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Government Offices
and Facilities A A A A A A CUP9 A A A
Health Care Services A A A CUP A CUP9 A
Horticultural
Specialties w/
outdoor storage or
sales area 10,000 sf
or greater
CUP CUP CUP CUP CUP CUP CUP 9-6.116
Horticultural
Specialties w/
outdoor sales or
storage area less
than 10,000 sf
A A A A A 9-6.116
Hotels, Motels CUP A A A CUP
Indoor Recreation
Services CUP CUP CUP A A CUP CUP CUP
Kennels CUP A 9-6.111
Large Family Day
Care CUP8 CUP8 9-6.125
Large Scale Ag
Manufacturing CUP CUP A 9-6.103
Laundries and Dry
Cleaning Plants A A A A
Laundromat/Coin-
Operated Laundry CUP CUP CUP CUP CUP CUP A A
Libraries, Museums A A A A A A
Live/Work Unit A1
Manufacturing and
Processing – High
Intensity4
CUP CUP AUP AUP
Page 36 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Manufacturing and
Processing - Low
Intensity
CUP CUP A A A A
Medical Extended
Care Services: 6
Residents or Less
CUP CUP CUP CUP CUP CUP 9-6.134
Medical Extended
Care Services: 7
Residents or More
CUP 9-6.134
Medical Research CUP A A CUP A A
Membership
Organizations A A CUP CUP
Microbrewery –
Brewpub A CUP A A A A A A A A
Mini-Storage CUP CUP A A
Mobile Eating and
Drinking Vendors6 A A A A A A A A
Mortuary Services A A
Multifamily
Dwelling CUP2 CUP2 CUP2 CUP2 A1 A1
Occupancy Units
Offices A A A A A A CUP9 A
Outdoor Recreation
Services CUP CUP A 9-6.123
Parking Lots AUP AUP AUP AUP AUP AUP AUP AUP AUP AUP
Parks and
Playgrounds A A
Personal Service
Restricted A CUP CUP
Personal Services A A A A A CUP A
Page 37 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Printing and
Publishing CUP CUP A4 A4 A4
Public Assembly
and Entertainment CUP CUP A CUP CUP
RCFE – Assisted
Living CUP 9-6.135
RCFE – Independent
Living/Senior
Apartments
CUP CUP CUP 9-6.135
RCFE – Retirement
Hotel CUP CUP CUP 9-6.135
Recreational Vehicle
Parks A 9-6.180
Recycling and Scrap CUP CUP 9-6.131
Recycling Centers CUP CUP 9-6.132
Research and
Development CUP A A CUP A A A
Residential Care: 6
Residents or Less A2 A2 9-6.135
Retail Sales—
Restricted A CUP CUP
Sales Lots CUP CUP CUP CUP 9-6.139
Schools A A A CUP CUP 9-6.125
Schools – Business
and Vocational A A A A CUP CUP CUP CUP 9-6.125
Service Stations CUP CUP CUP CUP 9-6.164
Single-Family
Dwelling A1 A1
Single-Room CUP 9-6.184
Page 38 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Small Family Day
Care A8 A8 A8 A8 A8
Social and Service
Organizations A A A
Sports Assembly CUP CUP A
Storage, Recycling
and Dismantling of
Vehicles and
Material
CUP A A 9-6.131
Tasting Room A CUP A A A A A A A A
Telecommunication
Facility CUP CUP CUP CUP CUP CUP CUP CUP CUP CUP
Temporary Events A/
CUP3 CUP A/
CUP3
A/
CUP3
A/
CUP3
A/
CUP3
A/
CUP3
A/
CUP3 A A 9-6.177
Temporary Offices A A A 9-6.176
Temporary or
Seasonal Sales A A A A A A A A A 9-6.174
Transit Stations CUP CUP A CUP CUP CUP CUP CUP
Utility Facilities CUP CUP CUP CUP CUP CUP CUP CUP
Utility Infrastructure A A CUP A A A CUP CUP A A
Vehicle and
Equipment Storage
(Indoor)4
A CUP A4 A4 9-6.183
Vehicle and
Equipment Storage
(Outdoor)4
CUP 4 CUP 4 CUP 4 9-6.183
Vehicle and Freight
Terminals CUP CUP CUP
Warehousing CUP CUP A A
Page 39 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Wholesaling and
Distribution Center4 AUP AUP A4 A4 A4 A4
Winery – Boutique A4 A4 A4 A4 A4 A4 A4
Winery – Production CUP CUP A4 A4
Notes: (These notes apply only to Table 3-2).
1 Residential uses allowed only on second and third floors. If a project is required to provide a unit in compliance with the
Americans with Disabilities Act, the handicapped accessible unit may be located on a first floor. A first floor un it shall be located
in a non-storefront location within a tenant space.
2 Multifamily dwellings permitted when located on the second floor or above, or within an existing residential structure of
historical significance.
3 Temporary events requiring more than 3 days for onsite setup and teardown require the approval of a conditional use permit
(Section 9-2.110).
4 Outdoor commercial and industrial sales and storage developments (as defined by Section 9-9.102) of 10,000 square feet or
more require the approval of a conditional use permit (Section 9 -2.110), even if such a development is listed as an allowable use
in a particular zoning district.
5 Handcrafted and artisan food production shall be ancillary to the retail component.
6 Mobile food vending permitted on private property with owner’s permission and City review of parking and access on -site.
Mobile food trucks used as part of an event may be permitted in the right-of-way with the issuance of an Event Permit.
7 When no overnight stays of animals are included.
8 Permitted when in association with conforming and legal nonconforming residences.
9 Allowed above ground floor. Conditional use permit required on ground floor on Palma, East Mall, West Mall Entrada,
Traffic Way and on El Camino Real north of Atascadero Creek as designated in Figure 3 -1, subject to all of the following
findings:
a. The location and setting of the existing building is not ideal for pedestrian uses such as restaurants, retail or related uses.
b. The existing building and site improvements are designed exclusively for office uses and could not accommodate other uses.
c. The proposed new office use will be a significant contribution to economic development by providing new jobs, pedestrian
traffic, and active uses in the downtown.
d. The proposed new office will meet parking, accessibility, and property development standards and will not result in new
parking along Atascadero Creek, East Mall or West Mall.
e. The proposed new office building will provide a storefront and other architectural features that complement the pedestrian
scale and retail environment desired within the downtown.
Zoning District Abbreviations
CN – Commercial Neighborhood
CP – Commercial Professional
CR – Commercial Retail
CS – Commercial Service
CT – Commercial Tourist
CPK – Commercial Park
DC – Downtown Commercial
DO – Downtown Office
IP – Industrial Park
I – Industrial
Page 40 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Figure 3-1
Table 3-3 Public Zone Uses
Allowed Land Uses and Permit Requirements
Public Zones
A Allowed Use, Zoning Clearance Required
CUP Conditional Use Permit Required
AUP Administrative Use Permit Required
Not Permitted
Permitted Uses By Zones
Special Use Regulation(s)
L LS P OS
Accessory Storage A A
9-6.103
Adult Day Care Facility
CUP
Agricultural Accessory Uses
A
Amusement Services A CUP
Animal Hospitals CUP
ATM
A
Bed and Breakfast A A
Broadcast Studios
A
Caretaker’s Residence/Employee Unit CUP
9-6.184
Cemeteries CUP CUP CUP
Childcare Center
CUP
9-6.125
Page 41 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Churches and Related Activities
CUP
9-6.121
Collection Stations A A A
9-6.130
Day Care
Eating and Drinking Places CUP CUP
Farmers’ Market A A A
Government Offices and Facilities
A
Health Care Services
CUP
Home Occupation
A
Horticultural Specialties
CUP
Hotels, Motels
CUP
Indoor Recreation Services CUP CUP A
Libraries, Museums A A A
Medical Extended Care Services: 6 Residents or Less
CUP
9-6.134
Medical Extended Care Services: 7 Residents or More
CUP
9-6.134
Membership Organizations A
CUP
Mini-Storage CUP
Mortuary Services
CUP
Outdoor Recreation Services A CUP A
9-6.123
Parking Lots
A
Parks and Playgrounds A A A A
Recreational Vehicle Parks CUP CUP CUP
9-6.180
Residential Accessory Uses
A
9-6.106
Residential Care: 6 Residents or Less
CUP
9-6.125
Residential Care: 7 Residents or More
CUP
9-6.125
Schools A 9-6.125
Schools—Business and Vocational A CUP 9-6.125
Single-Family Dwelling A CUP
Sports Assembly CUP
Telecommunication Facilities CUP CUP CUP
Temporary Dwelling A 9-6.176
Temporary Events A A A 9-6.177
Temporary Offices A
Transit Stations CUP
CUP
Utility Facilities A A A CUP
Utility Infrastructure CUP CUP CUP CUP
Page 42 of 59
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
02/11/20
1A
Zoning Districts Abbreviations
L – Recreation
LS – Special Recreation
P – Public
OS – Open Space
9-6.140 Storage yards.
Outdoor storage yards, excluding the storage of vehicles in a day use parking lot or garage,
are subject to the provisions of this section. The storage of vehicles in a public or commercial
parking lot or garage is subject to Section 9-4.114; the storage of wrecked, abandoned or
vehicles being dismantled, is subject to Section 9-6.131, in addition to this section.
(a) Site Design Standards.
(1) Access. There shall be only one (1) access point to a storage yard for each three
hundred (300) feet of street frontage. Such access point is to be a maximum width of twenty (20)
feet and shall be provided with a solid gate or door.
(2) Screening. A storage yard, except a temporary offsite construction yard, is to be
screened from public view on all sides by solid wood, painted metal or masonry fencing, with a
minimum height of six (6) feet. All required screening shall be continuously maintained in good
condition to assure that its intended purpose is accomplished. This requirement may be waived
through administrative use permit approval (Section 9-1.112), when:
(i) The side of a storage yard abuts a railroad right-of-way; or
(ii) The surrounding terrain, existing vegetation intended to remain or other conditions
would make fencing ineffective or unnecessary for the purpose of screening the storage yard
from the view of public roads.
(3) Parking Requirement. None, provided that sufficient usable area is available to
accommodate all employee and user parking needs entirely on-site.
(4) Site Surfacing. A storage yard shall be surfaced with concrete, asphalt paving, crushed
rock, or other all weather surfaces as approved by the City and be maintained in a dust-free
condition.
(b) Operation. Except for vehicles or freestanding equipment, materials within a storage
yard are not to be stacked or stored higher than six (6) feet, unless screening requirements have
been waived or modified pursuant to subsection (a)(2)(ii) of this section, or unless a higher wall
or fence is constructed at the required setback line under an approved building permit.
Page 43 of 59
ITEM NUMBER: C-1
DATE: 02/11/20
Atascadero City Council
Staff Report – City Manager’s Office
City of Atascadero
Marketing Update
RECOMMENDATION:
Council receive and file Marketing Update.
DISCUSSION:
The City of Atascadero’s Marketing plan supports a vision and brand defined as Classic
Americana, simply genuine, hometown feel and a “California as it used to be” experience.
The goal of the City’s Marketing plan is to promote both private and public assets, our
overall City and Downtown area and events that appeal to local and county residents as
well as encourage visitors who are already here, to “stay, spend and enjoy” our City. The
plan implements these goals by keeping the City’s businesses and assets top-of-mind
through an ongoing advertising campaign, driving traffic into our Downtown area, growing
existing events, and establishing new events that appeal to our target audience.
This marketing update will capture what we have accomplished in a year-over-year review
for the 2019 timeframe for the City of Atascadero.
There will be an oral review of ATBID’s marketing efforts showcasing results along with
new creative that is in place including the new Brews & Burgers Trail on
VisitAtascadero.com.
The City’s marketing update will review the ongoing promotions and event portfolio. Our
on-going advertising campaign will be reviewed, highlighting what was accomplished in
2019 and how we are performing when you compare 2019 to 2018. The events portion
will feature event highlights along with performance results and what lies ahead for 2020.
Performance metrics and budget updates will also be presented.
The last marketing update presentation was given to Council on June 26, 2018. The
new Marketing Plan in place for the fiscal year 2018 -19 was reviewed as well as
performance results to date. The current update will cover the progress that we have
experienced since then in events, website traffic, and social media engagement.
Page 44 of 59
ITEM NUMBER: C-1
DATE: 02/11/20
Promotions Recap:
Broadcast Commercials (TV, Visitor TV, Movie Theatre, Radio):
o Local Television Commercials on KSBY to support our major events from
Brew at the Zoo to Cruisin’ Weekend to our City’s holiday events .
o Visitor TV’s City Infomercial airs continuously at the SLO County Airport and
across SLO County Hotels.
o Galaxy Theater Ads on the Wall commercials run prior to movies all year
long from informational commercials on where to park to Atascadero Fire
Department’s Defend Atascadero series to promoting Winter Wonderland
and Tamale Festival. We also run, from time to time, commercials at movie
theatres in San Luis Obispo, Merced and Tulare for the larger events like
Cruisin’ Weekend and Tamale Festival.
o Radio Advertising via American General Media SLO and Santa Maria radio
station; ads aired to promote events from Tamale Festival to Brew at the Zoo
to Saturday in the Park Summer Concert Series to Cruisin’ Weekend and
the Holiday events. Stations include KJUG, KZOZ, COAST104.5, 92.5
THEkrush, KVEC, KRQK (Spanish) & KPAT. Radio station advertising also
includes KPRL to market to the North County area.
Digital Marketing Tactics
o Artificial Intelligence (AI) Digital banner ads that reach people across all
devices targeting consumers who are engaging in our ad in SLO County. In
addition, we layer in behavior and keyword targeting, along with mobile
conquesting to target mobile devices in a geo-fenced area.
o Ongoing Creative Digital Ads highlight the Downtown and the Charles
Paddock Zoo. The ads are targeted to keyword searches, such as Zoo,
travel, restaurants, craft beers, and a variety of other keywords based on
user’s search habits on our website with the same geographic target.
o Event Creative Digital Ads like Cruisin Weekend are targeted to other
events like the Mid State Fair; Saturday in the Park Summer Concert Series
targeted other Concerts in the park events; Farmers Market ads targeted
other markets in the area; Tamale Festival ad targeted Indio’s Tamale Fest,
and so on.
o Run-of-site ads on SLOCAL’s website.
Social Media/ Websites
o Posts are made 2-3 times per week across the Visit Atascadero Facebook
& Instagram pages, City of Atascadero Facebook & Instagram pages and
the Charles Paddock Zoo Facebook and Instagram pages. Events are kept
current on all social media platforms and posted a month at a time.
o Websites are kept current with events and latest news information on
VisitAtascadero.com. Community calendars on other major websites and
media websites are kept current including SLOCAL, KSBY, Tribune, SLO
County Visitors Guide and New Times.
o News releases are continually distributed for City and Zoo events and
newsworthy happenings, and posted on the City’s website &social media pages.
Page 45 of 59
ITEM NUMBER: C-1
DATE: 02/11/20
Billboards & Bus Signs
o City Billboard panels located off Hwy 101 continue to be in place and rotated
every time we are notified of a change to the current billboard.
o Exterior signage in place on the back of four of the Dial-a-Ride busses.
Print Advertising
o Event ads focused to a variety of magazines in the area like Paso Robles
Magazine, Colony Magazine, Journal Plus magazine, Mid State Fair Guide and
our Atascadero Rec Guide. We work with Atascadero News in printing and
distributing the Cruisin Weekend Guide and advertise in the Calendar section.
o New Times newspaper sponsorship program with matches for events like
the Zoo’s Brew at the Zoo, Ice Cream Zoofari, Zoo Boo and Holiday Magic
as well as Cruisin Weekend, Winter Wonderland and Tamale Festival.
o Ongoing flyer distribution throughout businesses in the City and via the
school district promoting events.
o Ongoing brochure distribution for Charles Paddock Zoo in the Certified
Rack Displays located in visitor racks throughout SLO hotels and the
Welcome Center in Pismo Beach. Visit Atascadero brochures are ongoing
and are a part of the ATBID budget in the new fiscal year.
Other Advertising
o Mid State Fair Sponsorship – New in 2019! Program was shared with ATBID
and added two Fair Shuttle locations to the City, a sponsorship program
around the Local Craft Beer Scene and the opportunity to engage in social
media with concert ticket hotel packages for ATBID.
o ProSound Voicemail System at the City promotes Atascadero and our
upcoming events.
Event Review:
Tamale Festival: In 2019, the 4th Annual event included over 80 total vendors with
30 of them being Tamale Vendors with over 27,000 tamales being sold (23,000
sold in 2018). In 2020, we expanded to two days encouraging more hotel stays
and a focus to tourism. Attendance grew to nearly 20,000 and 45,000 tamales sold.
The event was also highlighted in the January/ Febru ary issue of Westways
Magazine, by Automobile Club of Southern California as the “Top 5 Worth the
Drive” of events, ranking Tamale Fest as #3.
Brew at the Zoo – The 2019 Brew at the Zoo experienced its highest attendance
yet with over 600 in attendance and continues to grow each year.
Summer Siesta Series @ Farmers Market – An abbreviated version of Chef
Summer Sizzle but this new series focuses on one special market per month from
June through September. Event Calendar for Farmers Market is in place with other
dates where something additional is taking place. The Market is expected to grow
onto Palma Ave. in 2020.
Cruisin’ Weekend – Event continues to grow each year in both Hot EL Camino
Cruise Nite registrations and attendance at Dancing in the Streets. Attendance for
Dancing in the Streets has grown from 7,000 in 2018 to 10,000 in 2019 based on
beverage sales. This event weekend continues to be the largest attended.
Page 46 of 59
ITEM NUMBER: C-1
DATE: 02/11/20
Showdown Cornhole Tournament – Event continues to grow and each year and
in 2019, added Friday to the tournament. The event has been stable at 64 teams. The
City continues to collaborate with Knights of Columbus and Kiwanis to bring the largest
Cornhole Tournament to the Central Coast. Event date is September 18 & 19, 2020.
Holiday Event Series – The holiday event series kicked off with another
successful “Light up the Downtown” Holiday Celebration that is combined with the
Art, Wine & Brew Tour with the Atascadero Chamber of Commerce. Walk Around
the Lake showed an increase in attendance despite the rain and W inter
Wonderland has continued to be an all-time favorite. Holiday Magic was also a hit
and showed a stable increase in attendance.
Other City Events: Father/Daughter Dance, Saturday in the Park Summer
Concert Series, Movies in the Gardens, Holiday Boutique and our popular Zoo
events like Party for the Planet, Ice Cream Zoofari, Wild About Art (new in 2019),
Zoo Boo and Holiday Magic continue to grow and be successful.
City Sponsored Events: ATBID & City shared sponsorship events like Wine
Speak, Central Coast Craft Beer Festival, and Central Coast Cider Festival
continue to be growing events. City sponsored events like Lake Fest & Children’s
Day in the Park, 4th of July Bluegrass Festival, Central Coast Reserve’s
Atascadero Lakeside Wine Festival, Colony Days, Trick or Treat on Entrada and
Taco Day on Traffic Way also continue to grow and be successful!
New Events:
First Friday’s – The City is teaming up with the Atascadero Downtown Business
Improvement Committee and the Chamber to focus advertising efforts to build on the
First Friday’s idea with businesses staying open from 5-8 pm the first Friday of the month.
There will be special promotions, bands and community entertainment. The Chambers
Art, Wine & Brew Tours have aligned these events to the first Friday dates to help drive
traffic and awareness for the Downtown (i.e., 2020 Tour Dates are 2/7, 5/1, 8/7 & 12/4).
There will be an oral presentation to review the above information and a report on how
the marketing efforts have performed. This oral report will also include the latest from the
ATBID’s Tourism Marketing efforts.
FISCAL IMPACT:
None.
ALTERNATIVE:
The City Council may provide staff direction on feedback on the current Marketing Plan
along with any desired adjustments to the advertising or the event schedule.
ATTACHMENTS:
1. 2019-20 Marketing Plan
2. 2020 Events Calendar
Page 47 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
City of Atascadero
2019-20 Marketing Plan
Executive Summary
The City of Atascadero Marketing Plan is designed to promote the City’s assets and events that
appeal to local and County residents as well as encourage visitors who are already here to stay,
spend and enjoy. The Plan is designed with a focus on local businesses to attract and promote
shopping local. Growth in retail and restaurant sales will help attract more business to the area,
which would then foster economic growth. This Marketing Plan integrates and complements the
information from the Atascadero Tourism & Promotion Game Plan by the Coraggio Group and the
Atascadero Tourism (ATBID) Marketing Plan by Verdin Marketing.
The City’s assets, both private and public, are defined as the Downtown core with Historic City Hall,
Galaxy Theater, Charles Paddock Zoo, Faces of Freedom Veterans Memorial, Atascadero Lake Park,
Pavilion on the Lake, A-Town Park and Chalk Mountain Golf Course. These assets complement our
key selling points: being a value destination, easy access to beaches, zip lining and near the Paso
Robles Wine Country as well as having the only Zoo on the Central Coast.
Target Audience
Visitors, Local residents, SLO County residents
Geographic Market specific to City’s Marketing Plan
Local & County Residents
Tourists visiting our area
Outer Market defined in the ATBID Marketing Plan, which focuses on “Come, Sleep,
Spend,” and allows the City to focus on its goal, “Stay, Spend, Enjoy.”
Behavioral Target
Market to Local and County residents across all ages, families, active retirees and children.
Follows Atascadero ATBID Marketing Plan defined as the 3 personas Visit SLOCAL County
TMD has identified as Mom to the Max, Cultured Class & Active Adventurer.
Unique Selling Proposition
Atascadero is a beautiful and authentic city of outdoor recreation, culinary adventures, and welcoming
hospitality. It’s a safe place where the arts and history thrive, and the diversity of experience, generosity
of spirit, and small-town ambiance are here to be enjoyed by visitors and residents alike.
– by City Council at 8/31/14 Strategic Planning Session with Coraggio Group
Atascadero is California as it used to be. With classic roots, Atascadero is a traditional American town
that offers authentic experiences with a blend of affordability and access to family friendly activities.
– by Verdin Marketing
Page 48 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
In Summary, Atascadero’s Unique Selling Proposition (USP):
Atascadero is a classic American, family friendly town offering something for the whole family to
enjoy from community events to historic attractions, a Veteran’s memorial, A-Town Skate Park and
the Charles Paddock Zoo. Atascadero is known for warm summer evenings where locals can enjoy
coming together for picnicking, playing horseshoes or a game of cornhole, putong, bocce ball,
walking around the Lake, hiking, golfing, biking and horseback riding.
Downtown Atascadero offers a growing craft brewery, cider, wine and specialty spirits scene, along
with fabulous food from surrounding restaurants. Take a stroll through the beautiful Sunken
Gardens, home to Historic City Hall surrounded by angel fountains that complement the
architectural era of the structure. Enjoy a walk around our Downtown with a unique collection of
boutique shops from Traffic Way across the Centennial pedestrian bridge that takes you to Colony
Square for an experience at our state-of-the-art movie theater, Galaxy Theatre.
Marketing Strategy
Goals
1. Keep the City’s businesses and assets top-of-mind through an ongoing advertising plan
that spans the year to local and County residents and visitors to our area.
2. Establish new events and grow existing events that appeal to local and county residents
as well as attract visitors.
3. Continually measure the success of advertising efforts through growth in event
attendance, website traffic, social media followers and other indicators such as Sales Tax,
TOT revenues and Zoo attendance
Objectives
Objective #1: Create new advertising campaigns for the 2019-20 fiscal year focused around
the Downtown area and the Charles Paddock Zoo. Campaigns are designed to promote the
downtown, our local businesses, assets and events.
Promotion Tactics
Broadcast Opportunities ~ tailored messaging of commercials highlighting our City and tagging key events
o TV Commercials; Visitor TV; Galaxy Theater On-screen promotion
Outdoor Advertising ~ Exposure as people are traveling through our county.
o Continue to seek out prime Billboard opportunities in key locations.
o In-market City Panels – Implement new creative for directional signage to visit our town and as
a reminder of things to do.
o Transit billboards
Current graphics have been expanded to four Dial-a-Ride transit busses
Digital Media
Focus on growing website traffic to VisitAtascadero.com reaching consumers living in San Luis
Obispo (SLO) County as well as things to do if visiting our area. Integrates with the Atascadero ATBID
Marketing Plan that includes digital and social media.
o Display Ads
Geographic targeting around local hotels, Zoo, Downtown and Tesla station. Targeting
local residents to for major events, like Brew at the Zoo, Dancing in the Streets, Winter
Wonderland and Tamale Festival.
Promote across behaviors using Artificial Intelligence targeting with geo-fencing and keywords.
Page 49 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
Social Media
o Continue to grow Instagram, Facebook and Twitter. Continue to grow and promote new
Instagram page for the Charles Paddock Zoo.
o Event information to continue to be listed on our Facebook pages for City & Visit Atascadero,
Charles Paddock Zoo. Boost posts where appropriate for events.
Print
o Event advertising with focus on local residents with Paso Magazine, Colony Magazine and Atascadero
Recreation Guide and to the county residents with Journal Plus and the Mid State Fair Guide.
Giveaways – Media sponsorship specific promotions designed to assist with increased advertising
exposure (i.e., Radio giveaway for “Brew at the Zoo” tickets for listeners who call in, media tickets to help
with gaining more advertising)
Certified Brochure Distribution
o Continued distribution of Charles Paddock Zoo brochure to be placed in local SLO County hotels
with a coupon offer that is trackable. Visit Atascadero brochure distributed in the ATBID
Marketing Plan.
Objective #2: Special Event Sponsorship to attract events to Atascadero.
o Continue to seek out event opportunities to attract shows to our market and expand our event
portfolio.
o Continue to research and add new & unique events.
o Continue to refine Special Event Sponsorship Program and implement special event criteria.
Objective #3: Continue to grow and expand Event portfolio and establish new events based
on market trends and interest.
Follow Event Tier Classification Guide – most emphasis on Tier 1:
Tier1: Large Signature Events (encourages overnight stay)
Tier 2: Signature Event (minimal overnight stay)
Tier 3: Single Day Event
Event Plan
Tier 1 Events: Large Signature Events (1-2 Night Hotel Stay) – Refine and continue to grow
existing trademark events that encourage a longer weekend stay for visitors and that encourage local
and County residents to participate. Continue to work with ATBID on Event ideas.
o Tamale Festival – Continue to build on this event with the newly added Friday evening.
o Atascadero Lakeside Wine Festival – Continue to work with the Wine Festival Committee and
Chamber of Commerce on ideas to continue to expand the weekend for extended stay.
o Cruisin’ Weekend – Continue to grow the overall “Cruisin Weekend” to increase attendance and
hotel stays across all of the events from Hot El Camino Cruise Nite to the Mid-State Cruizers Car
Show to Dancing in the Streets.
Tier 2 Events: Signature Events -Expand existing events and introduce new events to offer more
activities that increase interest and participation both locally and across the County.
o Colony Days – continue to work with the Colony Days Committee on refining and growing this
event and its success with added events within the celebration to expand over 2-3 days.
Page 50 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
o Light Up the Downtown Holiday Celebration – Continue to build on this event each year to pull
in the merchant component with the newly added First Fridays. An evening not to miss that
boasts a kick off to the holidays with the Lighting, the Art, Wine & Brew Tour hosted by the
Atascadero Chamber of Commerce, along with community entertainment from horse-drawn hay
rides and complimentary hot chocolate to a visit with Santa & Mrs. Claus, and rides on the
Model-A Firetruck. A hospitality night with downtown merchants participating and attracting
early holiday shopping in a fun and enjoyable setting.
o Winter Wonderland – Continue to refine the event enjoyed by families both locally and across
the County with over 10,000 in attendance.
o City Sponsored Signature Events: Wine Speak, Cider Festival, and Central Coast Craft Beer Festival.
Tier 3 Events: Single Day Events - consider events that have an established trend in other markets
and make sense to introduce to our market. Idea is to encourage growth to an overnight stay.
o Showdown Cornhole Tournament – Build on the two-day event with Knights of Columbus
and Kiwanis.
o Brew at the Zoo Event – work to implement new things to enjoy and maintain the number of
breweries, food and entertainment the event is known for.
Community “Locals Favorite” Events – Typically promoted through PR Tactics with press releases,
mailings, flyer distribution and targeted print, radio and online advertising. Defined as follows:
o Seasonal Events
Farmer’s Market Promotions: Siesta Summer Sizzle;
Movies in the Gardens;
Saturday in the Park Summer Concert series.
o One-time Events (i.e., Exhibit openings, Monumental Anniversary Celebrations, etc.)
Event Tactics
Ongoing Public Relations and social media posts per event.
Secure sponsorship revenue with support from local businesses and with the media on
sponsored matching programs.
Traditional media mix (broadcast/ print) and digital campaigns to promote each event.
Objective #4: Outreach to merchants, Atascadero Chamber of Commerce, ATBID, and
Atascadero Business Improvement District Committee to work together on promotions that
focus on shopping local.
Restaurant Promotions
o Themed promotions - Restaurant Month, Farmer’s Market, etc.
Local Retail ~ Shop Local Focus
Downtown Focused Events – Designed to drive traffic to Atascadero
o Examples include First Fridays, Farmers Market, and Taco Day. Future ideas: Farm to Table
Culinary Event – Taste of Atascadero; Food Truck Event and adding to expand existing events
that include downtown restaurants and tasting rooms.
Page 51 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
Objective #5: Measurement of promotions, events and a combination of the two that gauge
the success of our promotions.
Websites - Utilize information from our current website traffic on www.visitatascadero.com, and
www.charlespaddockzoo.org as a benchmark to gauge success with our Marketing Plans
(City & ATBID) to see growth patterns in page views, unique visitors and geography.
Zoo - Utilize the Zoo’s zip code information and attendance figures to gauge success with consistent
marketing efforts to grow Zoo attendance and traffic into our City.
Transient Occupancy Tax (TOT) to gauge increase in hotel stays year over year.
Sales Tax to gauge increase across different business categories. Specific categories to watch:
Restaurants & Retail.
Colony Park Community Center - Increase in participation of sign ups for a variety of activities
Pavilion on the Lake – growth in weddings and events and website traffic.
Community feedback through partnering with the Chamber of Commerce as well as various groups
like Atascadero Business Improvement District Committee, local non-profit organizations and our
local businesses.
Chamber of Commerce through increase in visitor walk-ins and website traffic.
Page 52 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
1
City of Atascadero Marketing Plan 2019-20
Event Budget Details
Includes advertising based on the scope of the event. Budget does not include sponsors that offset expenses.*
Farmers Market – Event Promotions/ Summer Event $ 5,000
Dancing in the Streets – Cruisin’ Weekend – August 16 & 17, 2019 $30,000
The Showdown Cornhole Tournament – September 21-22, 2019 $1,500
Light up the Downtown (Adding Lights) – December 6, 2019 $4,000
Winter Wonderland Event - December 13, 2019 $25,000
Tamale Festival – January 17 & 18, 2020 $25,000
Charles Paddock Zoo: Brew at the Zoo – April 25, 2020 $15,000
Miscellaneous Events $2,500
(Art & Wine Tour, Walk Around the Lake, Taco Day on Traffic Way,
Trick or Treat, CDIP/ Earth Day, MSF Showcase of Cities, etc.)
Event Staff, Graphics & Misc. Contractor Costs $14,000
Reactive Opportunities $14,950
Total Event Costs $136,950
Promotion Budget Details
Broadcast TV/ Radio $7,500
(Promotes Shop Local/ City assets/ events/ seasonal - 6 months)
Digital Media - Mobile Conquesting, Geo-fencing, Social media $30,000
Outdoor Advertising (Includes misc. signage, Fair & Ride Share Buses) $15,750
Print/ Newspapers & Magazines (Vintages, Visitor Guides, brochures) $7,500
Misc. (supplies, etc.) $2,300
Total Promotions Costs $63,050
TOTAL Event & Promotions Estimate: $200,000*
Page 53 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
2020 EVENT CALENDAR
Event Calendar: www.VisitAtascadero.com
Farmers Market ~ Every Wednesday
Sunken Gardens, Downtown Atascadero
Daylight Savings Hours 3-6 pm Mid March – October;
Fall Hours 3-5 pm November – Mid March
NEW First Fridays Downtown Atascadero!
Mark your calendar for the First Friday of each month, 5-8 pm!
A celebration of Downtown Restaurants, boutique shops, tasting rooms & breweries. Participating shops and
restaurants will stay open later, sponsor live music, offer refreshments and offer special promotions.
Presented by the Atascadero Business Improvement District
January 2020
o First Fridays, Downtown Atascadero – Friday, January 3rd, 5-8 pm. New Year, New Vision!
2020 Is bringing a new downtown event series, First Fridays! Shops will be open later (5-8
pm), enjoy Bands, entertainment, discounts and more!
o 5th Annual Tamale Festival - Saturday, January 18th from 11-5 pm, Downtown Atascadero
and Sunken Gardens! Over 80 food, drink and merchants with 30 of them specializing in
Tamales! This event will feature homemade tamales from a variety of tamale vendors, “Best
Tamale” contest, Tamale Eating Contest, Folkloric Dance Group from Paso Robles, Famous
Dancing Horses, Mariachi Mexicanisimo Band, a variety of musical entertainment plus
bounce houses, Zorb balls, Bungee jump, Chihuahua Costume Contest, face painting, balloon
animals and plenty of activities for the kids. Rain or shine!
February 2020
o First Fridays & Sweetheart Stroll – Friday, February 7th, 5-8 pm. First Fridays teams up with
Sweetheart Stroll. The Stroll tickets include a wine glass, over 15 different tasting spots at
merchant locations downtown. More info: atascaderochamber.org. Complementary tours of
Historic City Hall! Enjoy Bands, entertainment, in-store promotions and more! Presented by
the Atascadero Business Improvement District, Atascadero Chamber of Commerce &
Atascadero Historical Society!
o Father Daughter Dance! Pavilion on the Lake; Feb 7th, 6:30-9:30 pm (Ages 11 and under) &
Feb 8th, 7-10 pm (12 & up), Show her how special she really is...Fathers, uncles,
grandfathers, or anyone with a special girl is invited to spend a semiformal evening full of
music, dancing, refreshments, desserts & more! A professional photographer will be on -site
with affordable picture packages.
March 2020
o First Fridays Downtown Atascadero – Friday, March 6th, 5-8 pm Celebrate Spring! Shops
open late plus enjoy Bands, entertainment, discounts and more!
o 11th Annual Dancing with Our Stars! Pavilion on the Lake – March 26, 27 & 28th, 5 – 10 pm!
Presented by Friends of the Atascadero Library
Page 54 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
o 3rd Annual Central Coast Craft Beer Festival, Saturday, March 28th, 12-4 pm, Sunken
Gardens. Celebrate Beer Week with over 40 breweries plus cider, distilled spirits and wine!
www.centralcoastcraftbeerfest.com
April 2020
o Farmers Market 3-Year Anniversary in Sunken Gardens! April 1st, 3-6 pm!
o First Fridays Downtown Atascadero – Friday, April 3rd, 5-8 pm Celebrate Spring! Shops will
be open, enjoy Bands, entertainment, discounts and more!
o Party for the Planet at the Charles Paddock Zoo – April 18th 10-3 pm
o Spring Festival @ the Charles Paddock Zoo: Sunday, April 5th – Sunday, April 19th! Come
enjoy fur and feathers for a limited time! The Spring Festival is included with General
Admission to the Zoo.
o 6th Annual BREW AT THE ZOO at the Charles Paddock Zoo, Saturday, April 25th from 5:30-
9:00 pm, tickets include a commemorative beer glass, craft beer, distilleries, wine, cider
tasting & live music – Presale $38/ticket; $43/ ticket at the door. Must be 21 years and over.
Tickets go on sale Sunday, March 1st!
May 2020
o First Fridays Downtown Atascadero – Friday, May 1st, 5-8 pm. First Fridays teams up with Art
Wine & Brew (AWB). AWB Tickets include a wine glass, over 15 wineries pouring at the
different merchant locations downtown – for ticket information go to atascaderochamber.org!
Includes complementary tours of Historic City Hall! Shops will be open, enjoy Bands,
entertainment, discounts and more! Presented by the Atascadero Business Improvement
District, Atascadero Chamber of Commerce & Atascadero Historical Society!
o Cookie Adventure at the Charles Paddock Zoo - May 10th from 11 am to 2 pm. Enjoy a
variety of cookies this Mother’s Day at the Zoo!
o 5th Annual Lake Fest AND Children’s Day in the Park – Saturday, May 16th from 10-5 pm at
Atascadero Lake Park. Activities for all ages starting with cardboard & duct tape boat races,
paddleboard races and more! All proceeds benefit special projects for the Lake. Tons of
vendors & something for everyone! Presented by Friends of Atascadero Lake & Children’s
Day in the Park.
June 2020
o First Fridays Downtown Atascadero – Friday, June 5th, 5-8 pm Dog Days of Summer! Shops
will be open, enjoy Bands, entertainment, discounts & more!
o Tuesday in the Park BBQ– Kick off Tuesday, June 16th from 5-7 pm at Atascadero Lake Park!
Enjoy a tri tip and chicken BBQ dinner complete with all the fixins’ and then sit back and
enjoy the Atascadero Community Band from 7-8 pm.
For more information on the Tuesday in the Park schedule of dates: AtascaderoChamber.org
o Saturday in the Park ~ Summer Concert Series Kicks Off Mid June through Sept 12th! – June
13th & June 20th at the Atascadero Lake Park Bandstand from 6:30 – 8:30 pm! Concerts are
FREE to the Public! Food is available for purchase! Stay tuned for the band line -up. Concerts
will be Saturdays through September 19th! Mark these dates on your calendar: June 13th,
Page 55 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
June 20th, July 11th, July 25th, August 1st, August 22nd, August 29th, September 5th, 12th. For
more information call (805) 470-3360
o Farmers Market ~ Kick off to Summer SIESTA SERIES begins! June 24th from 3-6 pm in
Sunken Gardens – Chef Cook off & Tap Takeover plus Music!
o Central Coast RESERVE Weekend! June 26th – June 28th:
Kiwanis Mayor’s Winemaker Dinner – Pavilion on the Lake ~ June 26th at 5 pm
proceeds benefit a local non-profits.
Wine’d-UP Yoga with Kennedy Fitness at Sunken Gardens – June 27th from 9-11
am enjoy getting your day started with some Yoga!
Wine Festival Morning Golf Tournament – June 27th at 8 am presented by
Atascadero Optimist Club & Chalk Mountain Golf Course
25th Annual Atascadero Lakeside Wine Festival – June 27th at Atascadero Lake
Park from 4-8 pm. Early VIP Check-in from 3-4 pm is available! Includes wine
tasting featuring Central Coast Wineries, Art and culinary vendors and Charles
Paddock Zoo admission. Presented by the Atascadero Chamber of Commerce.
Sunday Fun Day at the Wineries! June 28th at participating wineries.
For more information: https://www.centralcoastreserve.com
July 2020
o First Fridays Downtown Atascadero – Friday, July 3rd, 5-8 pm Dog Days of Summer! Shops
will be open, enjoy Bands, entertainment, discounts & more!
o 4th Annual 4th of July Bluegrass Freedom Festival at Atascadero Lake Park – 2-8 pm.
Presented by Colony Days & Colony Media, the 4th of July Bluegrass Freedom Festival is an
exciting new addition to the City of Atascadero! This year plan your 4th of July Celebration at
Atascadero Lake Park where you can enjoy music, boating, bounce houses and games!
Admission is free and there will be food, beer and wine available for purchase. If you have
plans for Fireworks, you can enjoy this event on your way out to the Coast! For more
information visit www.atascaderofourthofjuly.com
o Saturday in the Park ~ Summer Concert Series July dates! July 11th, & July 25th from 6:30 –
8:30 pm, Atascadero Lake Park Bandstand! Concerts are FREE to the Public! Go to
VisitAtascadero.com for the band line-up.
o Farmers Market ~ Summer Siesta Tap Takeover! July 15th from 3-6 pm in Sunken Gardens –
Enjoy music while shopping at the Market and sampling local favorites of wine & cider!
o Ice Cream Zoofari at the Charles Paddock Zoo! July 18th 5:30 pm – 8:30 pm, Come enjoy lots
of Ice Cream along with the animals! $13/ person 12+; $9/ person 3-11 years old; Free – 2
years and under, Members $2 discount on each ticket. Visit www.charlespaddockzoo.org or
call (805) 461-5080.
o Mid State Fair: July 22nd – August 2nd Paso Robles – www.midstatefair.com
August 2020
o Saturday in the Park ~ Summer Concert Series August Dates: August 1st, August 22nd,
August 29th from 6:30-8:30 at Atascadero Lake Park Bandstand! Concerts are FREE to the
Public! Go to VisitAtascadero.com for the band line-up.
Page 56 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
o Movies in the Gardens at Sunken Gardens: August 1, 8, 22, & 29th from 8 pm – 11 pm – Come
see your favorite movie with the family under the stars! Movies are Free to the Public! Food is
available.
o Farmers Market ~ Summer Siesta Tap Takeover! August 5th from 3-6 pm in Sunken Gardens
– Enjoy listening to music while shopping at the market! A Cider Tap Takeover is in the works
to kick off the Central Coast Cider Festival!
o First Fridays in Downtown AND Art, Wine & Brew Tour, August 7th, 5-8 pm Downtown
Atascadero! Ticket includes wine glass, tastings among downtown merchants, tours of
Historic City Hall, live music & more! More information: www.atascaderochamber.org.
o 5th Annual Central Coast Cider Festival – August 8th 5-8pm at the Pavilion on the Lake &
Park! Tune into www.centralcoastciderfestival.com for tickets and more information!
o Wild About Art! Saturday, August 8th, 10-3 pm, Enjoy a day of arts & crafts at the Zoo ~
Animal Artists, face painting, workshops, local art for purchase & more! Included with
general admission $10/ person (Adults 13 & over); Children ages 5 -12 $8.00; Children ages
3-4 $5.00; Children 2 and Under Free.
o Cruisin’ Weekend in Atascadero: August 14th – August 15th
28th Annual Hot El Camino Cruise Night Kicks off the weekend on Friday, August 14th
starting at 6:30 – 9:00 pm throughout Atascadero down El Camino Real. For pre-
registration visit www.VisitAtascadero.com/Cruise .
31st Annual Atascadero Lake Car Show – Saturday, August 15th 10:00 a.m. – 3:00
p.m. - Mid-State Cruizers presents a fabulous Car Show! For information on
participating contact: Roy Barba @ (805) 238–3177 or Larry Wilson @ (805) 423-5218
or www.midstatecruizers.org (participation is first come, first served)
5th Annual Dancing in the Streets, Saturday, August 15th 5-10 pm Downtown
Atascadero. Enjoy an evening with performances and bands! Be prepared to dance
the night away plus enjoy the sounds of great music and plenty of vendors! Bring
your lawn chair to enjoy the event! More info: (805) 470 -3360.
September 2020
o Farmers Market ~ Summer Siesta Tap Takeover! September 2nd from 3-6 pm! Last Summer
Siesta Day! Be ready to practice playing Cornhole in time for the annual Showdown Cornhole
Tournament plus enjoy music and sample local wine & cider!
o First Fridays Downtown Atascadero – Friday, September 4th, 5-8 pm, Labor Day! Shops will
be open, enjoy Bands, entertainment, discounts & more!
o Saturday in the Park ~ Summer Concert Series September Dates: September 5th & 12th from
6:30-8:30 at Atascadero Lake Park Bandstand! Concerts are FREE to the Public! Go to
VisitAtascadero.com for the band line-up.
o 5th Annual Showdown Cornhole Tournament – Friday & Saturday, September 18th & 19th,
Sunken Gardens. More information: VisitAtascadero.com/events
October 2020
o First Fridays Downtown Atascadero – Friday, October 2nd, 5-8 pm Celebrate kick off to Tent City
After Dark & Colony Days! Shops will be open, enjoy Bands, entertainment, discounts & more!
o Colony Days – October 2nd & 3rd Downtown Atascadero ~ Join us for a day and evening of
activities! www.colonydays.org
Tent City After Dark – October 2nd
Page 57 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
o Colony Days Parade & Festivities October 3rd, 10 am-3 pm, Free to the public, special
parade down El Camino Real followed by a variety of activities throughout Tent City and
Sunken Gardens, tours of City Hall, the Colony House and more! Experience life the way it
used to be during the early days of the Colony of Atascadero!
o Zoo Boo at the Charles Paddock Zoo, October 24th from 5-8:30 pm, Regular Admission $13
per person; Members $12 per person; Ages 2 and Under Free. Visit
www.VisitAtascadero.com or call (805) 461-5080.
o Farmers Market ~ Halloween Fun! October 28th! from 3-6 pm in Sunken Gardens – Come
dressed in costume for a special treat from the market!
o Trick or Treat Downtown ~ October 31st, 4-6 pm! Get ready to bring your favorite costume
downtown to a variety of fun & games! Presented by the Atascadero Business Improvement
District Committee.
November 2020
o Farmers Market ~ Fall/ Winter Hours begin! November 4th from 3-5 pm in Sunken Gardens!
o First Fridays Downtown Atascadero – Friday, November 6th, 5-8 pm, Celebrate Fall! Shops
will be open, enjoy Bands, entertainment, discounts & more!
o Military Day at the Charles Paddock Zoo! November 7th, 10-4 pm - All Active Duty Armed
Forces men, women and their immediate families (spouses and children) receive free
admission to the Zoo. Bring your valid military ID to enjoy a visit to the only Zoo on the
central coast. We are grateful for this opportunity to say ‘THANK YOU’ to the men and
women serving here and abroad!
o Veteran’s Day at the Faces of Freedom Veterans Memorial, Atascadero Lake Park
November 11th 11 am! Visit www.facesoffreedom.com.
o Holiday Boutique at the Pavilion on the Lake, November 14th, 10-3 pm. Over 50 vendors
await you for this one-day craft show where all items are handmade!
o 6th Annual Taco Day on Traffic Way – November 14th 1-4 pm, Downtown – shop, ear and
enjoy the shops along the way! Vote for your favorite taco! Family Friendly! Presented by
the Atascadero Business Improvement District.
December 2020
o Farmers Market ~ Holiday Market! December 2nd from 3-5 pm in Sunken Gardens – Special
treat in store if you have been good this year!
o Annual Light Up the Downtown Holiday Celebration! - December 4th, 5 – 8 pm, Sunken
Gardens. First Fridays will be in full swing with the holiday celebration! Shops open late,
bands, and entertainment! Purchase tickets to the Art, Wine & Brew portion for a
commemorative wine glass & tastings to participating downtown merchants! At 5:30 pm,
get ready for the countdown to light up our Historic City Hall, Santa arrives & the holiday
festivities begin. Complementary tours of Historic City Hall, community entertainment, horse
drawn hayrides, Model-A Fire Truck rides, and hot chocolate! Free to attend!
o Holiday Musical Walk Around the Lake – December 5th, 5:30 – 9:30 pm at Atascadero Lake
Park. Enjoy a special evening walk around the lake with musical groups, carolers, Santa visits
at the Charles Paddock Zoo, community singing, holiday decorations and more! Presented by
the Atascadero Lake Neighborhood Association.
Page 58 of 59
ITEM NUMBER: C-1
DATE:
ATTACHMENT
02/11/20
2
o Winter Wonderland ~ One of Central Coasts Largest Holiday Events! December 11th, from
5-9 pm, OVER 65 TONS OF SNOW! One of Central Coasts Largest Holiday Events!
Atascadero’s Sunken Gardens and the entire downtown will be transformed into a magical
snowy paradise! Snow slides, snow pile areas, Joe’s Little Train, bungee jumps, obstacle
courses, gladiator joust, bounce houses, face painting, caricature artist, Community
Entertainment, and over 50 craft and food vendors, and of course, Santa and Mrs. Claus!
Free to come and enjoy, but don’t forget to bring along your wallet for Downtown
merchants and over 50 craft & food vendors! Plus get your holiday shopping done! Invite
your family and friends to enjoy an evening of holiday fun! Call (805) 470-3360 for more info.
o Holiday Magic at the Charles Paddock Zoo - December 19th from 10-1 pm. Experience the
magic of the holiday season as the zookeepers step in as Santa’s Elves to prepare gifts for
the animals. Santa will be there too! Included with general admission $10/ person (Adults 13
& over); Children ages 5-12 $8.00; Children ages 3-4 $5.00; Children 2 and Under Free.
Page 59 of 59