HomeMy WebLinkAboutTBID_2019-09-18_AgendaPacketADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
SPECIAL MEETING
Wednesday, September 18, 2019 at 2:00 P.M. (note time change)
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Deana Alexander, The Carlton Hotel
Vice Chairperson Jaclyn Dawson, SpringHill Suites by Marriott
Board Member Jack Mahar, Motel 6
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – August 21, 2019
•Recommendation: Approve the Draft Action Minutes of August 21, 2019. [Big Red
Marketing]
B.BUSINESS ITEMS
1.TMD Renewal Hearing Presentation
•Recommendation: Review and discuss the TMD renewal hearing. [Visit SLOCAL]
•Fiscal Impact: None.
2.The Garagiste Festival Event Sponsorship Presentation
•Recommendation: Receive and file event sponsorship application for the 2019
Garagiste Festival. [The Garagiste Festival]
•Fiscal Impact: None.
3. Right Angle Inc. Advertisement Opportunity
•Recommendation: Decline the $12,000 advertisement opportunity as presented
with Right Angle Inc. [Verdin]
•Fiscal Impact (GL 2502): None.
4.Draft 2019/2020 Visit Atascadero Budget
•Recommendation: Approve 2019/2020 expenditure budget for Visit
Atascadero. [Big Red Marketing]
•Fiscal Impact: None.
5.Monthly Marketing Statistics Summary
•Recommendation: Receive and file Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
6.Monthly Budget Report
•Recommendation: Receive and file Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi
2.Visit SLO CAL Marketing Committee Update – Verdin
3.Destination Management Update – Big Red Marketing
4.Short-Term Rental Update – City Manager’s Office
5. City Business Update – City Manager’s Office
D.BOARD MEMBER COMMENTS
E. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1.Give your name for the record (not required)
2.State the nature of your business.
3.All comments are limited to 3 minutes.
4.All comments should be made to the Chairperson and Advisory Board.
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1.You must approach the lectern and be recognized by the Chairperson
2.Give your name (not required)
3.Make your statement
4.All comments should be made to the Chairperson and Advisory Board
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6.All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Wednesday, August 21, 2019 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:30 p.m.
ROLL CALL:
Present: Chairperson Alexander, Board Member Sohi, Board Member O’Malley,
Board Member Mahar.
Vacant: None.
Absent: Vice Chairperson Dawson.
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Coordinator Kylee Corliss, Destination Management
Consultant Amanda Diefenderfer, Marketing Consultant Ashlee Akers,
Marketing Consultant Megan Albee, and Deputy City
Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Chairperson Alexander and seconded by Board Member Sohi
to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – May 21, 2019
•Recommendation: Approve the Draft Action Minutes of May 21, 2019. [Big Red
Marketing]
2. Revised ATBID Minutes – January 16, 2019
•Recommendation: Approve the revision to the Minutes of January 16, 2019. [Big
Red Marketing]
3. Renew Sponsorship of Central Coast Beer Fest
A-1ITEM NUMBER:
DATE: 09/18/19
Page 4 of 34
•Recommendation: Approve sponsorship of 2020 Central Coast Craft Beer Fest.
[Central Coast Brewers Guild]
•Fiscal Impact (GL 2802): $5,000
4.September 18, 2019 Board Meeting Update
•Recommendation: Approve the revised September 18, 2019 Board Meeting time
of 2:00 p.m. [Big Red Marketing]
MOTION: By Board Member Sohi and seconded by Board Member O’Malley
to approve the consent calendar for all items except A-2 due to it
being incorrectly included.
Motion passed 4:0 by a roll call vote.
B.BUSINESS ITEMS
1. Cider Festival Recap Presentation
•Recommendation: Receive and file event recap presentation for the 2019
Central Coast Cider Festival event. [Central Coast Cider Association]
•Fiscal Impact (GL 2802): None.
Jessica Bohon, representing the Central Coast Cider Association, presented the event recap
and answered questions from the Board.
At 2:44 p.m., Vice Chairperson Dawson arrived to the Board Meeting.
PUBLIC COMMENT: None.
The Central Coast Cider Fest recap presentation
was received and filed.
2. Right Angle Inc. Contract Recap Presentation
•Recommendation: Receive and file recap presentation reviewing the 2018-2019
contract. [Right Angle Inc.]
•Fiscal Impact: None.
David Wilson with Grape Encounters (Right Angle Inc.) presented his recap and proposal
which included an audio sample of the show. Wilson answered questions from the Board
and Verdin Marketing. Verdin Marketing will follow up with Wilson to gather more specific
information and statistics.
PUBLIC COMMENT: None.
The Right Angle Inc. recap presentation
was received and filed.
A-1ITEM NUMBER:
DATE: 09/18/19
Page 5 of 34
3.Atascadero Colony Days Events Support Application
•Recommendation: Provide staff direction on event sponsorship of 2019
Atascadero Colony Days Events. [Atascadero Colony Days Committee]
•Fiscal Impact (GL 2502): $10,000
Nick Matson, Board president for Atascadero Colony Days, presented sponsorship
opportunities to the Board for the upcoming Colony Days event and distributed an
informational sheet about Colony Days (Exhibit A). Matson answered questions from the
Board. The Board encouraged Matson to provide additional statistics on visitors and
overnight stays to the region, as well as a marketing plan to attract out-of-county guests.
The Board agreed to provide in-kind marketing support.
MOTION: By Board Member O’Malley and seconded by Chairperson
Alexander to provide in-kind support to the Atascadero Colony
Days Event and request staff collect additional information
regarding out-of-county guests for potential discussion of future
opportunities.
Motion passed 5:0 by a roll call vote.
PUBLIC COMMENT: None.
4.Tent City Marathon Recap Presentation
•Recommendation: Receive and file recap presentation on the 2019 Tent City
Marathon. [Vitality Fitness]
•Fiscal Impact: None.
An event recap was presented by Victoria Hartt, organizer of the Tent City Marathon.
Victoria discussed the event and concluded that she will not be holding the event in the
future and answered questions from the Board.
PUBLIC COMMENT: None.
The Tent City Marathon recap presentation
was received and filed.
5.Marketing Strategic Planning Discussion
•Recommendation: Discuss and provide staff direction on 2019/2020 Marketing
efforts. [Verdin]
•Fiscal Impact: None.
Ashlee Akers of Verdin Marketing provided the Board an update on upcoming marketing
efforts. Akers also presented a new campaign called Burgers and Brews, which will launch
at the end of 2019. Akers answered some key questions from the Board that Verdin will dive
into as they look at their direction in 2020.
PUBLIC COMMENT: None.
MOTION: By Board Member O’Malley and seconded by Vice Chairperson
Dawson to approve the 2019/2020 marketing strategic plan.
A-1ITEM NUMBER:
DATE: 09/18/19
Page 6 of 34
Motion passed 5:0 by a roll call vote
6.Draft 2019/2020 Visit Atascadero Budget
•Recommendation: Approve 2019/2020 expenditure budget for Visit
Atascadero. [Big Red Marketing]
•Fiscal Impact: None.
Agenda item B-6 was tabled until the September 18, 2019, Board Meeting.
At 4:05 p.m., Board Member Sohi excused himself from the Board Meeting.
7.Destination Management and Marketing Agency RFPs
•Recommendation: Approve Destination Management and Marketing Agency
RFP timeline. [Big Red Marketing]
•Fiscal Impact: None.
Amanda Diefenderfer presented a timeline for the upcoming Destination Management and
Marketing Agency RFPs and answered questions from the Board. Chairperson Alexander
appointed an Ad Hoc committee to review the RFPs received. Board Member O’Malley
and Board Member Sohi were nominated to be on the committee.
At 4:05 p.m., Board Member Sohi excused himself from the Board Meeting.
PUBLIC COMMENT: None.
MOTION: By Board Member O’Malley and seconded by Chairperson
Alexander to approve the Destination Management and Marketing
Agency RFP timeline.
Motion passed 4:0 by a roll call vote
8.Monthly Marketing Statistics Summary
•Recommendation: Receive and file Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
Agenda item B-8 was tabled until the September 18, 2019 Board Meeting.
9.Monthly Budget Report
•Recommendation: Receive and file Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
Agenda item B-9 was tabled until the September 18, 2019 Board Meeting.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi – This update was tabled.
2.Visit SLO CAL Marketing Committee Update – Verdin – This update was tabled.
3.Destination Management Update – Big Red Marketing – Destination Management
Consultant Hanna Meisinger shared updates from the Big Red Marketing team.
A-1ITEM NUMBER:
DATE: 09/18/19
Page 7 of 34
4. City Business Update – City Manager’s Office – Deputy City Manager Terrie Banish,
discussed a Mid-State Fair recap – buses and marketing efforts were very successful.
Banish also discussed the success of Cruise Night and Dancing in the Streets.
C. BOARD MEMBER COMMENTS:
Chairperson Alexander encouraged Board Members to put the meetings on the calendar
and stressed the importance of attending the meetings to keep the momentum going.
Board Member O’Malley asked for meeting feedback from Board Member Mahar.
E. ADJOURNMENT
Chairperson Alexander adjourned the meeting 4:47 p.m.
MINUTES PREPARED BY:
_______________________________________________
Kylee Corliss, Destination Management Coordinator
Exhibit A – Colony Days Information Sheet
APPROVED:
A-1ITEM NUMBER:
DATE: 09/18/19
Page 8 of 34
ITEM NUMBER: B-1
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
TMD Renewal Hearing
RECOMMENDATION:
Review and discuss the TMD Renewal hearing.
DISCUSSION:
Visit SLO CAL and the countywide lodging community are seeking the renewal of the
SLOCTMD for a term of 10 years with a 1.5% assessment on all short-term lodging
types in SLO CAL.
Visit SLO CAL is seeking an affirmative vote of the Advisory Board for the Atascadero
Business Improvement District, recommending to the City Council to adopt a resolution
consenting to the renewal of the San Luis Obispo County Tourism Marketing District.
Without the renewal of the district, Visit SLO CAL and the SLOCTMD will no longer
exist, significantly affecting the opportunities the communities within San Luis Obispo
County have to compete with our competitive destinations, such as Napa, Sonoma,
Monterey and Santa Barbara.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 9 of 34
ITEM NUMBER: B-2
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
The Garagiste Festival Event Sponsorship
RECOMMENDATION:
Receive and file event sponsorship application for the 2019 Garagiste Festival.
DISCUSSION:
The Garagiste Festival was founded eight years ago. Now voted the #1 Wine Festival in
America by USA Today, the event has become a huge success in showcasing the
micro-wineries of the Central Coast and California.
As the event grows, they rely heavily on sponsors for in-kind and financial sponsorship
to provide affordable tickets and encourage overnight stays.
As they look towards this year’s event, they are requesting $10,000 in financial
sponsorship from Visit Atascadero.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.The Garagiste Festival Information
2.The Garagiste Festival Sponsorship Application
Page 10 of 34
“The #1 Best Wine Festival in the Country”
-USA Today Reader’s Poll
Our unique, year-round focus on Paso Robles Wine Country pays major
dividends in national attention. Your support makes it possible.
Let’s recap. Eight years ago when we began, the word “garagiste” was largely unknown, even
within the wine industry. But due to our PR efforts, the word is now in common usage in the
trade and consumer press and Paso Robles Wine Country is now widely recognized to be the
home of this movement of cutting-edge micro-wineries. This gives the area a unique selling
proposition, setting it apart from wine regions anywhere in the world. And the Garagiste Festival
is the center of that movement and it creates increased tourism for the area not just for our
popular sold-out events, but all year round as awareness of the Garagiste movement spreads in
the consumer wine world.
Why We Need Your Support - Simply put, we could not exist without the support of our
sponsors. We deliberately keep our ticket prices affordable for the average wine consumer -
allowing more of our attendees to travel and to afford a hotel room. The same is true of the
winery table fees – our wineries are the little guys and girls, many of which are mom and pop
shops with extremely limited resources (kinda like us!). We have no $1000-level tickets, nor the
support of a large trade organization to absorb the costs of operating the event. Your support is
crucial.
Why We Need Your Support, Part 2 - Our story is unique – no other event or organization
focuses on the micro-winery movement, which is an emerging story nationally. Your support is
necessary for us to continue to employ a professional PR firm to spread the word through
editorial coverage (as opposed to advertising). Obviously, editorial coverage is worth many times
the value of paid advertising. The national recognition in USA Today is a direct result of our
efforts. And not only that, our publicist deeply discounts their normal fees for the Garagiste
Festival, bringing even more value to your contribution.
Our unique, press-based marketing approach attracts wine tourists nationally and internationally.
Remember:
74% of our attendees come from outside of SLO County.
Attendees from 30 States, plus the UK, Canada and Mexico
Paso Wine Country Awareness – Our Los Angeles event in June was another sold-out smash
hit. Many, many of our attendees are learning about the Central Coast for the first time. The
Garagiste Festival is essentially a traveling road show for the area all year long.
It never ceases to amaze us how many wine aficionados (not novices – we mean people-who-
have-wine-lockers-at-Morton’s type of folks) who still have no idea where Paso is and how good
the wine is. There is a HUGE wine audience in So Cal that still thinks “wine country” means
B-2ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
1
Page 11 of 34
Produced by Garagiste Events, Inc. A 501c3 Non-Profit Organization
www.garagistefestival.com 5225 Santa Rita Rd. Templeton, CA 93465 818-929-3684
only “Napa.” We are helping to change that, not only to the festival attendees, but to all who read
about us in the LA Times, Fox TV, the LA Daily News, and LA Weekly as well as word-of-
mouth. We are making a difference.
We Never Stop - We are always active, always promoting, always reaching new wine tourists.
The Garagiste Festival is much more than just one event on one weekend every year.
Sponsor support has enabled us to conduct our extensive promotion, fueled our growth, and has
paid off in all of the ways outlined above. And yet, we are just beginning. The Garagiste
movement is exploding and we are only just scratching the surface of potential wine tourists for
Paso Robles Wine Country.
We would love to answer any questions you may have and we hope you will choose to support
our work.
Thanks for your consideration!
Doug Minnick and Stewart McLennan
Co-Founders, The Garagiste Festivals
818-929-3684
dkminnick@mac.com
http://californiagaragistes.com
Facebook: The Garagiste Festival
Twitter: @GaragisteFest
The Garagiste Festival Wins #1 Best Wine Festival in
America -
https://www.wineindustryadvisor.com/2018/09/04/garagist
e-festival-wins-best-wine-festival
Los Angeles Magazine - California's Renegade
Winemakers are Pouring Weird, Wonderful Wines -
http://www.lamag.com/digestblog/garagiste-festival-wine/
Wine Enthusiast Magazine - Meet the Garagiste
Winemakers of Paso Robles -
http://www.winemag.com/2017/08/02/meet-the-garagiste-
winemakers-of-paso-robles/
USA Today 10Best Announcement - https://www.10best.com/awards/travel/best-wine-
festival/
B-2ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
1
Page 12 of 34
CALIFORNIA
Event Support Application Form
Requesting Organization: GA n. /.\ '{ , -::�e ( .JE!.J.'\ , f .,.,Jc.Contact: �ov] r'\ l r-J,J I c:..k Phone Number: BI 6 -9. 1-Cf -? t 'dYEmail: 0t.(t'l1f'lN\(..K e \"V.<'.'.. Cd(\ Mailing Address: S-z.25"' �..J �.,. i{2:{,. f/)_c-1 City, State, Zip: �.e neLe...-£..o10 I cA 9 ] L( b �
Name ofEvent:4 9 i.l br-.J,..J'-'A \ GA/LA t1 t({c �({ 11,..1,1 (
Event Description: -Jo±,e...P Jl:-. [c,J, ,J� ���tV.I' (I .J
P f)fl/\. 1 cA l 7 US. A lo J' A �1 . � -tuNL � -+-le
(11>� J h 1 �• w 1,-J '\ '' & .. llA� 1 c-\,_ " /YI , l-n.o -....J , ✓-'<A , a • {
� k_e_ L(?_,j !LA! CoAr.{-� cl\ {L Cok /"'/-"Event Dates/Times: N o 0 I - / D I li , :J,o I 9Event Website: bA�Ajl(�e.-re.�-l-,� l . C {) nTotal Anticipated Attendees: f oob Portion From Outside SLO County: l Y %
Is this the first year the event will take place? □ Yes � No If this event has taken place previously, please provide historical data including
attendance numbers: s:::e..s2 /\=t{,A ( Le f N Jee--
2
B-2ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
2
Page 13 of 34
--
How will the event be advertised? What resources will be used to advertise? What
geographic locations will be targeted? (°':-zt-+-e ,,.J ( ( v� {-,/\-f?-> �
( t,v rz l.J < -fAR (Z -!-e Y <;:'. 6C LA / r ..,eJ, A
AJJ eAA,<,�i -\-Qow'\huJt-c_./4 � E?x�..11,..)7N��1 ->,-..)W\Jl-e. <;'� AffA � £ �fl 10c-;�r
Crowd Control Safety Plan:
� � /, , , t { +, (._ �-e.( ("..,s 'e r -+c. <? �, v �
I' o n a e, + .A { le I l'-J c,� 0 U(/4 , � 12 o w A vf e J e ,v +-, N�Je..fi-A <; tr->3 � f ()..oh kn r r-> IV 1,-0 .z --/eu'--I.
Will the event require an ABC Permit? fiJ--yes □ No
Has a City permit been issued for your event or contracted the venue for your
event date? 8'Yes D No
Support Requested (desired monetary amount or in-kind marketing support): __ _4/o {)06
Describe how the event SUPP-Orts Visit Atascadero's mission and goals: � ��LS
What opportunities do you plan to offer that specifically promote lodging in
'o I( -i 0\.JA
3
B-2ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
2
Page 14 of 34
Additional Details:
Rules and Regulations for Event Coordinators
•�vent_coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website
(www.slocal.com) within 30 days of Board approval for funding.
•Event coordinators will also be held responsible for ensuring the Visit Atascadero
logo and branding is used appropriately on any event materials. This includes
ensuring the Visit Atascadero logo is visible on event website and marketing
collateral within 30 days of Board approval for funding.
•Event coordinators should ensure every effort is made to promote the entire
Atascadero destination. On the event website, event coordinators should only link to
the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always
pay careful attention to never promote specific lodging properties unless individual
agreements with those properties have been arranged outside of ATBID act ivity.
•Event coordinators should plan to attend an ATBID Board Meeting following the
event to provide a recap presentation which includes attendee numbers, overnight
stays, event perception and any other pertinent information for the Board.
***Please include a detailed event budget and marketing strategy. Feel
free to attach additional information for consideration with
application.
***You must submit copies of additional required documents two
weeks prior to event. The Atascadero TBID Board reserves the right to
withdraw funding if the appropriate documents are not obtained for
the event.
4
B-2ITEM NUMBER: DATE:
ATTACHMENT:
09/18/19
2
Page 15 of 34
B-2ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
2
Page 16 of 34
ITEM NUMBER: B-3
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Right Angle Inc. Advertisement Opportunity
RECOMMENDATION:
Decline the $12,000 advertisement opportunity as presented with Right Angle Inc.
DISCUSSION:
At the July 18, 2018, ATBID Board Meeting, David Wilson of Right Angle Inc. (Grape
Encounters Radio & Grape Encounters Empourium Wine Shop) presented and
discussed promotional out-of-market opportunities for the highly-targeted nationally-
syndicated radio show, Grape Encounters Radio. In the past, Wilson has worked with
the City of Atascadero on a City marketing contract which utilized local advertising on
the “Quickbites” radio show on the kRUSH 92.5.
At the 2018 August Board Meeting, the Board approved a $12,000 advertisement
opportunity with the requirement for monthly website banner ad reports and additional
metrics from Right Angle Inc.
Following the completion of the first annual advertising contract, Grape Encounters
provided information to assist in understanding the impact of the program towards Visit
Atascadero goals. Additionally, Verdin Marketing utilized internal reporting resources to
expand upon the information provided. For the duration of the contract, 13 website visits
were driven from the links on GrapeEncounters.com to VisitAtascadero.com. As
reported, Grape Encounters broadcast does reach a wide number of listeners; however,
currently of their 63 total affiliates only six fall within drive markets identified as target
markets for the Visit Atascadero outreach efforts. While we appreciate the unique
Atascadero flare of this programming and its location within the destination, the cost of
investment in the presented program and the results mentioned above do not align with
the goals or other current promotion efforts of the Visit Atascadero brand.
FISCAL IMPACT (GL 2502):
None.
Page 17 of 34
ITEM NUMBER: B-3
DATE: 09/18/19
ATTACHMENTS:
1. Right Angle Inc. Responses to Questions
Page 18 of 34
Atascadero TBID on Grape Encounters
National Radio Network
Responses to Questions
Submitted by Verdin Advertising
Presented by David Wilson
Creator and Host
Grape Encounters Radio
5812 Traffic Way
Atascadero, CA 93422
August 4, 2019
Dear Board Members/Verdin Advertising
We have reviewed the questions submitted to us regarding our performance of services this
past year on behalf of the Atascadero TBID. We will respond to each point in the way
questions and comments were submitted. Also, there were 7 elements of the contract that
were pointed out in the email sent by Ashlee last Monday and I’d like to begin by briefly
commenting on each of those items first.
Comments appear in the next page.
B-3ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
1
Page 19 of 34
These are the commitments we made in taking on this assignment:
•Two :30 spots per show on Grape Encounters
In an effort to provide maximum value, all :30 second spots were upgraded to :60 second
spots. Additional, a large number of show airings re-aired during the same week as the
original airing.
•1 sponsor billboard per week
In most cases, 2 or more sponsor billboards actually aired along with many additional
messages about Atascadero being incorporated into shows.
•Prime position digital ad on Grape Encounters website
A digital ad linking back to VisitAtascadero.com has always been present in our #1 prime
position on the Grape Encounters website.
•8 show segments dedicated to Atascadero TBID
Only 4 segments have run so far. Earlier this year I asked for assistance in coming up
with guests that would be beneficial to the goals of the TBID. No response was received
from the agency.
•Support on social media
We post religiously about what is happening in Atascadero, giving readers plenty of
reasons to come visit. While there was no specific commitment made regarding the
scope of this added-value, we believe we over-performed in this regard. Verdin has
already confirmed that we have posted aggressively.
•Distribution on podcast media sites
Going far beyond the distribution of the podcast version of Grape Encounters available
at Grape Encounters’ website, the show is available worldwide on numerous top-
performing podcast resources sites including iTunes, Stitcher, TuneIn, Blubrry and many
more.
•Appearance at select events for hosting, emceeing, judging, etc.
In the past, while under contract with the city for 5 years, I was often asked to serve in a
variety of roles like those listed. At no point during this contract was I ever asked or
invited to do so but, rest assured, I would never turn down the opportunity to serve. The
only way I would know how I might be helpful in this capacity is to be told what might be
needed from me.
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DATE:
ATTACHMENT:
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Answers to submitted questions
We’d like to submit the follow responses to the questions asked in Ashlee’s email from
last week. Please note that some of these items have already been addressed above as
well as in our previously submitted Performance Summary.
1.Send the two approved :30 spots that ran during the show. Please confirm we
had 104 spots that ran (2 per show, one show per week)
In actuality there were approximately 8 different spots that were produced an ran during
the contract period so far. There was no guideline established for approvals and had I
been instructed to submit before airing, I would have been very happy to do so. To be
candid, it was never clear who my point person was at Verdin however, on multiple
occasions I requested bullet points, talking points and also to be included on the press
release distribution list. These requests were made in writing and the only response I
received was to check the Visit Atascadero website if I need information about what was
being promoted.
As for the question regarding number of spots, as pointed out earlier, all spots were
doubled in length and shows repeated in many markets. Hence, the total airtime
received by the ATBID was nearly 3x what we committed to. We also added several
addition radio stations that further inflated exposure quite significantly.
2.Send the approved sponsor billboard (we had two calls with you regarding
messaging and never received what ran until last week's meeting)
Our answer to this question is the same as noted above. There was never any request to
review billboards. Moreover, many of them are spontaneous live reads and it would not
be practical to do so. Earlier this year, I offered, in writing, to send any commercials and
billboards to your agency. I simply asked what you would like and in what format. The
request received no response.
3.Google Analytics for the digital ad showing how many visitors your website
received as well as how many clicks our ad received for the year. We would also
need the creative that ran.
We do not use Google Analytics. We receive performance data from the host of our
Virtual Private Server. We have no way to track how many eyes view an ad, only the
number of unique visitors who view the page where the ad is placed. We have twice
B-3ITEM NUMBER:
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provided this data and it is copied once again on this document. You would have a
better idea of who clicked over from GrapeEncounters.com to VisitAtascadero.com.
As regards creative, the ad has been in plain view since we started this campaign an is
similar but not the same as what we have run in the past. Since this space is allotted to
the advertiser, it is expected that their agency would submit creative and request
changes as needed. That’s standard in the advertising industry. The ads were designed
at no charge by Annie Wilson who produces a great deal of graphic work as a contractor
for the city and I’m confident in her work product. Please note that producing the ads
were a courtesy since none were ever sent to us.
4.A list of the 8 show segments and who spoke on behalf of Atascadero TBID.
Please provide dates of show and links to all 8 so we can review.
Two show segments were done with Ruby Cellars and two with Central Coast Distillery.
However, even though Grape Encounters is a national broadcast, a disproportionate
share of attention is given to the Central Coast and its wine industry. Once again,
however, I did request assistance with show material in writing without receiving a
response. In my June recap, I noted this as an issue I’d like to address.
5.I reviewed the Grape Encounters Facebook page and although Atascadero was
mentioned quite often, Visit Atascadero was only linked twice in the last year.
Please provide all social mentions that supported the Atascadero campaign.
This question was addressed earlier. I believe it is unreasonable to ask us to count up
each instance where postings were done for the benefit of the TBID. We post on several
platforms regularly in support of this community and it would take many hours to
aggregate this information. There was never any threshold of performance relative to
this task and you have already agreed that we posted often.
6.For the distribution on podcast media, we do not understand what Atascadero is
getting for this item. Please clarify.
All shows are available online in podcast form on various leading podcast resource sites.
These podcasts contain the exact content and all commercials that air in the broadcast
version.
7. A list of any events you attended on behalf of Visit Atascadero
I was never invited to attend any events on the TBID’s behalf.
B-3ITEM NUMBER:
DATE:
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This contains some of the information you have asked for regarding
visits/impressions.
8-MONTH PERFORMANCE ANALYSIS, 2018-2019
TOTAL ATBID AIRTIME WAS MORE THAN DOUBLED
To date, the scope of the campaign and amount of airtime received by ATBID was far greater
than what was specified in the original contract. In total, we were able to give the ATBID
more than double the exposure originally offered in the agreement which was effective
October 1, 2018. Here is a summary of the key components of that agreement:
1)2 :30 second spots per show on Grape Encounters national broadcast network. ($460 per
spot) When available, :60 second spots will be air at no additional charge.
2)1 Sponsor billboard per week: “This segment of Grape Encounters is brought to you by
the Atascadero…” ($475 per show).
3)Prime position web ad on the Grape Encounters Website home page ($500 per month)
4)8 show segments per year fully dedicated to the Atascadero TBID and its members.
Shows would be recorded on site at guest’s place of business. These segments could be
divided between multiple shows. There are 4 segments per show. Content must have
national merit.
5)Support of campaign on all of our social media sites.
6)Distribution on podcast media sites, including; Apple Podcast (formerly iTunes),
TuneIn, Stitcher, GrapeEncounters.com, Blubrry and others.
HOW WE ACCOMPLISHED A SIGNIFICANT INCREASE IN AIRTIME/VISIBILITY
1)All :30 second spots were upgraded to :60 second spots without exception. This
upgrade alone resulted in the doubling of actual commercial airtime received by the
Atascadero TBID. Grape Encounters’ rate for :60 second spots is $190 additional. In
total, this upgrade gave the TBID $9880 in additional advertising.
2)Whenever possible, we ran additional sponsorship billboards. These additional
billboards resulted in approximately 30% more billboard exposure. Net benefit in
additional airtime was approximately $3700.
B-3ITEM NUMBER:
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3)Grape Encounters was able to sign several new affiliates in the past 6 months,
including: WNWF-AM in Evergreen AL, WBFD-AM in Bedford PA, KACI AM and FM in
The Dalles OR, WVMT AM and FM in Vermont-NY market.
4)Significantly enhanced online presence by linking program to more podcast
sites. We continue to find new podcast sites to make Grape Encounters available on..
5)19 show rebroadcasts added to the weekly line-up. Over the past 6 months,
numerous affiliates have elected to repeat Grape Encounters for a second and even third
time.
6)Social Media Posting. We make every effort to be vigilant in posting announcements
about happenings in and around Atascadero. We can do more in this area if we are
given frequent updates relevant to the TBID campaign.
PERFORMANCE SNAPSHOT
Here is the current campaign at a glance, taking into consideration show repeats, increase
in network affiliates and bonus promotions. These are weekly averages over the past 6
months.
•Network Radio Affiliates:85,4200
•States with Affiliates Airing Show: 30
•National Broadcast:255,650
•National Rebroadcast:150,600
•Broadcast Station Streaming:135,600
•Podcasts, GrapeEncounters.com: 38,700
•Podcasts available on iTunes: 29,300
•Podcasts, RadioAmerica.com: 18,000
•Podcasts online, other: 87,500
•Podcasts, Social Media: 73,500
•Email Blast: 23,600
•Web Ad Page Views 322,817
*Listenership based upon best estimates and extrapolation of data gathered at time proposal was presented.
CONTENT
Airchecks of commercials, billboards and other content is available for review. Please let
us know what format you would like to receive it in.
B-3ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
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I hope this fully answers your questions. If you have anything else you need from me,
please don’t hesitate to ask. Audio will be sent to you in a zip file.
Kindly Yours,
David Wilson
B-3ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
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Page 25 of 34
ITEM NUMBER: B-4
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Draft 2019/2020 Visit Atascadero Budget
RECOMMENDATION:
Approve 2019/2020 expenditure budget for Visit Atascadero.
DISCUSSION:
The draft 2019/2020 budget shows changes and updates in anticipated expenditures for the
2019/2020 fiscal year, and incorporates the amounts approved by City Council. The
proposed budget shows the comparison from the 2018/2019 budget for category-by-category
reference.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.Draft 2019/2020 Visit Atascadero Budget
Page 26 of 34
GL #Notes
REVENUE PROJECTIONS
1100 2% BID Revenue July 2019 - June 2020 284,000.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2018/2019 270,780.00$
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 5,500.00$
Total 560,280.00$
Budget
2018/2019
Budget
Reference
2019/2020
Proposed Budget
% of Total
Budget
2100 Admin 42,110.00$ 38,085.00$ 6.71%
2101 City Admin Fees 2,610.00$ 2,610.00$
2102 Office Expense 5,000.00$ 2,500.00$
2103 Operating Supplies and misc. expenses 2,000.00$ 1,000.00$
2104 Lodging Ordinance Enforcement 5,000.00$ 4,000.00$
2105 Big Red Marketing 9,000.00$ 9,375.00$
2106 Verdin 18,500.00$ 18,600.00$
2200 ATBID Management 22,250.00$ 20,812.00$ 3.67%
2201 Board Management & Coordination 10,250.00$ 8,625.00$
2202 Financial Management 8,000.00$ 8,512.00$
2203 Strategy 4,000.00$ 3,675.00$
2300 Visual Assets and Branding 56,000.00$ 49,800.00$ 8.77%
2301 Photography & Video 4,000.00$ 1,800.00$
2302 Creative Services - Verdin Scope 30,000.00$ 30,000.00$
2303 Creative Services - Out of Scope 4,000.00$ -$
2304 Promotional Items & Visit Atascadero Brochure 18,000.00$ 18,000.00$
2400 Digital Marketing 33,150.00$ 32,200.00$ 5.67%
2401 Website Updates 3,750.00$ 3,000.00$
2402 Social Media contest hard costs 1,000.00$ 1,000.00$
2403 Social Media/Contest Management 18,600.00$ 18,800.00$
2404 E-Newsletter 9,800.00$ 9,400.00$
2500 Advertising 124,150.00$ 91,623.00$ 16.14%
2501 Planned Media Buys 75,000.00$ 59,550.00$
2502 Reactive Advertising & Co-Ops 43,150.00$ 26,073.00$
2503 Verdin Media Retainer 6,000.00$ 6,000.00$
2600 Public Relations $12,500 7,500.00$ 1.32%
2601 FAMs/ Individual Itineraries 8,250.00$ 3,500.00$
2602 PR Retainer & Reactive Planning 6,000.00$ 4,000.00$
2700 Tour & Travel $23,500 20,000.00$ 3.52%
2701 Trade Show 20,000.00$ 20,000.00$
Includes registration and firm
attendance fees.
2800 Consumer Outreach $66,000 51,000.00$ 8.98%
2801 Event Sponorship 50,000.00$ 45,000.00$
2802 Management of Event Sponorship 6,000.00$ 6,000.00$
TOTAL EXPENSES 379,660.00$ 311,020.00$
3001 Cash Reserves 52,111.00$ 56,785.00$ 10%
Contingency
4001 Contingency Fund (unallocated)89,339.00$ 200,045.00$ 35.23%
TOTAL Budget 521,110.00$ 567,850.00$
ATBID 2019/20 Proposed BUDGETED P&L
B-4ITEM NUMBER:
DATE: ATTACHMENT:09/18/19
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Page 27 of 34
ITEM NUMBER: B-5
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Marketing Statistics Summary
RECOMMENDATION:
Receive and file Marketing Statistics Report.
DISCUSSION:
Verdin continued working on the "Brews and Burgers Trail" Fall campaign during the
month of August. The campaign will be going live in September and will highlight the
great spots to grab a bite and cold craft beverage.
August is a lighter month specific to paid media as it is within our high season. With the
lighter media buy, we continued to see good visitor growth to our website (an increase
of 90% YOY) and great engagement on our social media channels. An area we are
working to improve is our monthly email marketing campaign. We will be analyzing our
current subscriber list to understand how to engage them better.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.August Statistics Summary
Page 28 of 34
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
AUGUST STAT SUMMARY
ATASCADERO TBID
September 3, 2019
WEB ANALYTICS (2019 vs. 2018)
WEBSITE TRAFFIC
Page Views:
26,198 vs. 16,933 (+55%)
New Visitors:
10,756 vs. 6,315 (+70%)
Total Sessions:
15,580 vs. 8,219 (+90%)
Mobile Views: 7,692 (+98%)
Desktop Views: 3,170 (+39%)
PPV (Page Per Visit):
1.68 vs. 2.06 (-18%)
TOS (Time on Site):
01:01 vs. 01:13 (-15%)
ACQUISITION
Direct: 2,161 (+2%)
Social: 1,317 (+40%)
Organic: 5,733 (+119%)
Referral: 1,605 (+121%)
GEO LOCATION
Atascadero: 2,521
San Francisco: 1,949 (+113%)
Los Angeles: 1,417 (+110%)
Paso Robles: 1,411
San Luis Obispo: 600
Arroyo Grande 163
Greenfield: 156
Templeton: 114
PAGE VIEWS
Things to Do: 1,051
(+10%)
Things to Do/Parks: 549
(+30%)
Home: 1,174 (-55%)
Events: 5,196 (+269%)
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Followers: 6,507
Organic Reach: 20,655
Paid Reach: 20,648
Total Reach: 41,303
Engagements: 2,368
Top Post: Atascadero Sunset with dog
Main audience: Women over 35, living in SLO County
and Central Valley
INSTAGRAM AND TWITTER
Instagram Followers: 2,045
New Followers: 91
Likes received: 1,378
Comments received: 47
Main audience: Women under 44
Twitter Followers: 270
Impressions: 4,928
Mentions & Visits: 40
Main audience: Reporters and Destinations
B-5ITEM NUMBER:
DATE: ATTACHMENT:09/18/19
1
Page 29 of 34
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
The August e-newsletter went out on Thursday, August 8th to 3,991 subscribers. August’s e-
newsletter was “end of summer” themed featuring the Central Coast Cider Festival, Cruisin’
Weekend, Saturday Concerts in the Park, and new hot spots to check out in Atascadero. It finished
with a CTA to plan their stay in Atascadero. We have seen a slight dip in open rate this past month
and will be reviewing the strategy to make adjustments with a goal to get the open rate to the
industry average of 15%.
Total for Campaign:
•10.8% Open Rate
•0.9% Click Through Rate
E-NEWSLETTER ANALYTICS
A small campaign ran programmatically during August to keep awareness of the destination in traveler's
minds. The same drive markets of LA, Central Valley, and San Francisco DMA were targeted. Due to its
popularity, the outdoor traveler creative set ran in August. Results stayed strong in August with a high CTR
for the campaign.
PROGRAMMATIC VIDEO
Impressions: 39,270 Clicks: 231 CTR: 0.6% Views to 100%: 23,118
B-5ITEM NUMBER:
DATE: ATTACHMENT:09/18/19
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Page 30 of 34
ITEM NUMBER: B-6
DATE: 09/18/19
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file Budget Report.
DISCUSSION:
The updated budget includes all expenses that have been processed by the City and
submitted to Big Red Marketing as of July 31, 2019.
Quarterly TOT increased in the fourth quarter of the 2018/2019 fiscal year when
compared to the same period in previous years. Assessment revenue currently reflects
a 5% increase over originally budgeted amount. The group FAM and PR retainer &
reactive planning areas were the two categories that exceeded budget. However, due to
managing other costs to come in under budget the overall annual expenses are less
than budget. Upon review, all other expenses are in line with expected expenditures
and income. Increased income and reduced expenses compared to initial budget
indicate an annual budget with a larger amount of unspent funds. This will be accounted
for when considering future ATBID opportunities.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.ATBID Budget
2.ATBID Fund Summary
3.TOT Report
Page 31 of 34
GL #Notes
REVENUE PROJECTIONS
1100 2% BID Revenue July 2019 - June 2020 284,000.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2018/2019 270,780.00$
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 5,500.00$
Total 560,280.00$
Budget
2018/2019
Budget
Reference
2019/2020
Proposed Budget
% of Total
Budget
2100 Admin 42,110.00$ 38,085.00$ 6.71%
2101 City Admin Fees 2,610.00$ 2,610.00$
2102 Office Expense 5,000.00$ 2,500.00$
2103 Operating Supplies and misc. expenses 2,000.00$ 1,000.00$
2104 Lodging Ordinance Enforcement 5,000.00$ 4,000.00$
2105 Big Red Marketing 9,000.00$ 9,375.00$
2106 Verdin 18,500.00$ 18,600.00$
2200 ATBID Management 22,250.00$ 20,812.00$ 3.67%
2201 Board Management & Coordination 10,250.00$ 8,625.00$
2202 Financial Management 8,000.00$ 8,512.00$
2203 Strategy 4,000.00$ 3,675.00$
2300 Visual Assets and Branding 56,000.00$ 49,800.00$ 8.77%
2301 Photography & Video 4,000.00$ 1,800.00$
2302 Creative Services - Verdin Scope 30,000.00$ 30,000.00$
2303 Creative Services - Out of Scope 4,000.00$ -$
2304 Promotional Items & Visit Atascadero Brochure 18,000.00$ 18,000.00$
2400 Digital Marketing 33,150.00$ 32,200.00$ 5.67%
2401 Website Updates 3,750.00$ 3,000.00$
2402 Social Media contest hard costs 1,000.00$ 1,000.00$
2403 Social Media/Contest Management 18,600.00$ 18,800.00$
2404 E-Newsletter 9,800.00$ 9,400.00$
2500 Advertising 124,150.00$ 91,623.00$ 16.14%
2501 Planned Media Buys 75,000.00$ 59,550.00$
2502 Reactive Advertising & Co-Ops 43,150.00$ 26,073.00$
2503 Verdin Media Retainer 6,000.00$ 6,000.00$
2600 Public Relations $12,500 7,500.00$ 1.32%
2601 FAMs/ Individual Itineraries 8,250.00$ 3,500.00$
2602 PR Retainer & Reactive Planning 6,000.00$ 4,000.00$
2700 Tour & Travel $23,500 20,000.00$ 3.52%
2701 Trade Show 20,000.00$ 20,000.00$
Includes registration and firm
attendance fees.
2800 Consumer Outreach $66,000 51,000.00$ 8.98%
2801 Event Sponorship 50,000.00$ 45,000.00$
2802 Management of Event Sponorship 6,000.00$ 6,000.00$
TOTAL EXPENSES 379,660.00$ 311,020.00$
3001 Cash Reserves 52,111.00$ 56,785.00$ 10%
Contingency
4001 Contingency Fund (unallocated)89,339.00$ 200,045.00$ 35.23%
TOTAL Budget 521,110.00$ 567,850.00$
ATBID 2019/20 Proposed BUDGETED P&L
B-6ITEM NUMBER:
DATE:
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9/5/19
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2019-2020 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019*through 07/31/19 2019-2020
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ -$ 284,000$
46110.0000 Investment Earnings 2,068 5,458 724 1,580 - - 5,500
Total Revenue 164,104 246,536 268,231 276,875 278,184 - 289,500
EXPENSES
6050000 Office Expense - 5,164 - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 7,500 155,000
6400000 Operating Supplies - 1,217 120 - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 - 151,250
6600000 Professional Development - - 425 425 425 - 430
6740000 Business Development - 5,000 - 3,000 - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 - 2,840
Total Expenses 31,243 206,020 232,639 323,636 325,408 7,500 311,020
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (47,224) (7,500) (21,520)
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 271,455 250,820
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 271,455$ 263,955$ 229,300$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
B-6ITEM NUMBER:
DATE:
ATTACHMENT:
09/18/19
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Page 33 of 34
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020
B-6ITEM NUMBER:
DATE:
ATTACHMENT:
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