HomeMy WebLinkAboutTBID_2019-04-17_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, April 17, 2019 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: Board Member O'Malley, Board Member Sohi, Vice Chairperson
Dawson, and Chairperson Alexander.
Vacant: One vacant seat.
Absent: None.
Staff Present: Destination Management Consultant Angelica Ottman, Destination
Management Coordinator Hanna Meisinger, Marketing Consultant
Chelsea Modlin, and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O'Malley and seconded by Board Member Sohi
to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — March 20 2019
• Recommendation: Approve the Draft Action Minutes of March 20, 2019. [Big Red
Marketing]
2. Rescind Board Member Sohi Resignation
Recommendation: Accept Board Member Sohi's rescinded resignation. [Big Red
Marketing]
MOTION: By Board Member O'Malley and seconded by Vice Chairperson
Dawson to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
Atascadero TBID
April 17, 2019
Page 1 of 4
B. BUSINESS ITEMS
1. Central Coast Craft Beer Fest
• Recommendation: Receive and file event recap presentation on the 2019 Central
Coast Beer Fest. [Central Coast Brewers Guild]
• Fiscal Impact: None.
Jacque Fields presented the recap from the Central Coast Craft Beer Fest and answered
questions from the Board. Fields shared that 20% of attendees stayed in Atascadero and
that number did not include the brewery staff.
PUBLIC COMMENT: None.
The Central Coast Craft Beer Fest recap presentation
was received and filed by the Board.
2. Tent City Marathon Recap Presentation
• Recommendation: Receive and file presentation on the 2019 Tent City
Marathon. [Vitality Fitness]
• Fiscal Impact: None.
Victoria Hartt was unable to present. The item is tabled for future agendas. Deputy City
Manager Banish shared information on the event logistics.
PUBLIC COMMENT: None. ^"
The Tent City Marathon recap presentation
was received and filed by the Board.
3. Review Change to TOT Payments
• Recommendation: Review TOT reporting feedback and provide staff direction on
TOT reporting and submission of payment monthly vs. quarterly. [Big Red
Marketing]
• Fiscal Impact: Up to $10,000 plus appropriate CPI index increases.
Deputy City Manager Banish shared information and concerns for monthly TOT reporting.
The Board discussed moving to monthly TOT reporting further. Destination Management
Consultant Ottman shared feedback and concerns from Lodging Partners. Public Member
Campolmi provided insight on the big data that Verdin Marketing pulls to plan campaigns.
PUBLIC COMMENT: Lisa Campolmi and Jessica Sohi.
MOTION: By Board Member Sohi and seconded Vice Chairperson Dawson
to continue bringing the initiative to City Council.
Motion failed 2:2 by a roll call vote.
Atascadero TBID
April 17, 2019
Page 2of4
4. IPW Collateral
• Recommendation: Review 2018 IPW flyer and provide input. [Big Red
Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman presented last year's IPW flyer, explained the
plan for the 2019 IPW Flyer, and answered questions from the Board. The Board was
encouraged to review the 2018 flyer and send any changes or feedback to Big Red
Marketing or Verdin Marketing. Public Member Sohi suggested updating the business
information to current numbers.
PUBLIC COMMENT: Jessica Sohi.
The 2018 IPW Flyer
was reviewed and input was provided.
5. Monthly Marketing Statistics Summar
• Recommendation: Receive and file Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Modlin shared updates on the marketing statistics summary. The
Board requested a calendar of topics to send images to Verdin. Public Member Lisa
Campolmi shared in-depth information about digital buying and Verdin's new in-house
offerings. Modlin shared the Digital Media Process (Exhibit A) for Campolmi to explain to the
Board. Modlin shared updates from Grape Encounters and answered questions from the
Board.
PUBLIC COMMENT: Jessica Sohi.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
6. Monthly Budget Report
• Recommendation: Receive and file Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Ottman shared updates on the budget report and answered
questions from the Board.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1, Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi provided
updates from the SLO CAL TMD such as the AMGEN renewal was approved, and
the Board passed the TMD renewal at 0.5% and will continue for 10 years. The Board
will be creating an advisory committee of each city manager and one official.
Atascadero TBID
April 17, 2019
Page 3 of 4
2. Visit SLO CAL Marketing Committee Update —Verdin.— Deputy City Manager Banish
shared updates from the committee meeting and changes to the committee.
3. Destination Management Update — Big Red Marketing — Compliance for short-term .�
rentals distributed (Exhibit B).
a. City Council Meeting for TOT review on May 141h at 6pm
b. City Council Meeting to vote on TOT on May 28th at 6pm
4. City Business Update— City Manager's Office —No updates were provided.
5. Short Term Rental Update —City Manager's Office —No updates were provided.
C. BOARD MEMBER COMMENTS:
None.
E. ADJOURNMENT
Chairperson Alexander adjourned the meeting 4:34 p.m.
MINUTES PIfPARED BY:
Hann Mg singer, Dest�#n Ma�arq6ment Coordinator
Exhibit A -- Digital Media Process
Exhibit B — Short -Term Rentals
APPROVED: May 21, 2019
Atascadero TBID
April 17, 2019
Page 4 of 4
PERSONAS
Who we are speaking to.
MESSAGING
OUTDOORSY
AARON
COMFORT -SEEKER
CAROL
Brand Awareness Campaign
General content to peak 10- ~
t i
interest based on persona %
demographics, targeted_*.
geographically. .
ACTIVATION
Content Focused solely on
a call to action and closes
the cycle, can include an
offer to entice an action.
BOOK YOUR
TRIP TODAY
BOOK YOUR
TRIP TODAY
CALIFORNIA
MOMMA
MOLLY
�I
Served to
�7 f —'' • people who
have shown
•+; _ . interest in the
travel sector.
�f
Served to
" people who
BOOK YOUR have visited
TRIP TODAY your website.
ATBID Minutes Exhibit B
Date: �'�; 1 17 l_ OC 19
2019
VACATION STAY RENTALS
Created 4/11/19
Ref Bus,
1
Identified AddreSS
3202 Monterey Rd, Atascad era, CA 93422, USA
owner Name
FRANK FRANKLIN F TRE
Owner Street Address
3202 Monterey Rd
Owner City
Atascadero
wn er Sta'3w
CA
ne r 7
93422
i I Act! ve
TRUE
U s Listings Firs I t Activity
d
Last 181-365 Lays
Last ..
Last 8-30 days
2
3650 Traffic Way, Atascadero, CA 93422, USA
ANDERSON BRYAN C
36507raffie Way
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 121-180 days
3
3710 Marica a Rd, Atascadero, CA 93422, USA
KREMKE SCOTT A TRE ETAL
3710 Marico a Rd
Atascadero
CA
93422
TRUE
Last 31.60 days
Last 0-7 days
4
4990 Rosa rlo Ave, Atascadero, CA 93422, USA
ANSELM0 THERESA M
4990 Rosario Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 121-180 days
5
51 Quail Ridge Dr, Atascad era, CA 93422, USA
JONES THOMAS P
51 Quail Ridge or
Atascadero
CA
93422
TRUE
More than one year ago
N/A
6
5225 Palma Ave, Atascadero, CA 93422, USA
GENOVA NICHOLAS T& BRITTNI L
5225 Palma Ave
Paso Robles
CA
93446
TRUE
More than one year ago
Last 8-30 days
7
5395 Dolores Ave, Atascadero, CA 93422, USA
PEEK SETH & KAREN
5395 Dolores Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 0-7 days
8
5535 Vida Ave, Atascadero, CA 93422, USA
SAXER ROBYN ETAL
5535 Vida Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 61-120 days
9
5575 Nogales Ave, Atascadero, CA 93422, USA
MCCARTHY ROBERT R ETAL
5575 Nogales Ave
San Ralaef
CA
94901
TRUE
Last 181-365 days
Last 181-365 days
10
5570 Encino Ave, Atascadero, CA 93422, USA
SHARON JOSHUA & GRETA
5670 Encino Ave
Atascadero
CA
93422
TRUE
More than one year ago
last 0-7 days
11
5715 Santa Crux Rd, Atascadero, CA 93422, USA
HILLTOP MANOR ATASCADERO LLC
5715 Santa Crux Rd
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 0.7 days
12
5750 Olmeda Ave, Atascadero, CA 93422, USA
WHITA KER CORY L & MELANIE D
5750 Olmeda Ave
Atascadero
CA
93422
TRUE
More than one year ago
More than one year ago
13
5800 Llano Rd, Atascadero, CA 93422, USA
LADD EVLEYN GM TRE
5800 Llana Rd
Atascadero
CA
93422
TRUE
Last 121-180 days
Last 61-120 days
14
16949 San Gabriel Rd, Atascadero, CA 93422, USA
MONSON ERIC E TRE ETAL
6849 San Gabriel
Atascadero
CA
93422
TRUE
More than one year age
Last 0-7 days
15
17105 Marchant Ave, Atascadero, CA 93422, USA
BENTON LAVEFA A
7105 Marchant Ave
Paso Robles
CA
93446
TRUE
More than one year ago
Last 8-30 days
16
1720 Oe Ansa Ct, Atascadero, CA 93422, USA
WHITAKER R MATTHEW HEIRS OF
720 De Anza Ct
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 8-30 days
17
18920 Arcade Rd, Atascad ero, CA 93422, USA
BREESE XENNETH W & IZABELC
8920 Arcade Rd
Atascadero
CA
93422
TRUE
Last 181.365 days
Last 31.60 days
18
18940 San Gabriel Rd, Atascadero, CA 93422, USA
MAIN DAVID C TRE
8940 San Gabriel Rd
Atascadero
CA
93422
TRUE
More than one year ago
Last 181-365 days
19
19950 Balboa Rd, Atascadero, CA 93422, USA
GOWER CALUM S & DEBORAH
8950 Balboa Rd
Atascadero
CA
93422
TRUE
Last 121.180 days
Last o-7 days
20
19005 Lake View Dr, Atascadero, CA 93422, USA
COMBS BAR RARA M TRE
9005 Lake View Or
Atascadero
CA
93422
TRUE
Last 181-365 days
Last 61.120 days
21
9900 Carmelita Ave, Atascadero, CA 93422, USA
MARKS LEVI J & AMY B
9900 Carmel IIa Ave
Atascadero
CA
93422
TRUE
More than one year ago
Last 181-365 days
LEGEND:
GREEN = BSL = NEW BUSINESS LICENSE APPLIED FOR (or) HAVE EXISTING BUSINESS LICENSE
YELLOW = LT = NOW DOING " LONG TERM" LEASE INSTEAD
ORANGE = NL = NO LONGER DOING "VACATION STAYS" ORANY TYPE OF "PAID` STAYS AT ALL (ONLY FREE; i.e. FAMILY)
BLUE =DR =DEED RESTRICTED/AFFORDABLE HOUSING, SO INFORMED THAT SHORT TERM STAYS NOT ALLOWED
R(!f Bus' Wentirped Add re5s
1III L 114006 Morro Road, Ata5cade ro, CA, United States
Owner Name
Steven M Treeta1
Owner Street Address
14006 Morro Road
Owner City
Atascadero
Owne r Stake
CA
Owner Zip
93422
Active Listing
TRUE
Listings First Activity
5/13/2017 0:00
Last Documented
4/14/2D17 0:00
2
3
110519 CUesta [curt, Atascadero, CA, United States
1072D Portal Road, Atanadero, CA, United states
RIDDLE COURTNEY 6
GEl BEL WILLIAM C & PAULA K
10519 Cuesta Ct
10720 Portal Rd
Ata SCaderO
Atascadera
CA
CA
93422
93422
TRUE
TRUE
7/4/2016 7.44
11/27/2D34 12:11
10/161201617;11
4/1012017 0:00
4
NL 10905 Colorado Road, Atascadero, United States
8URELI.E LAWRENCE H & ELAINE M
3.0805 Colorado Rd
Atascadera
CA
93422
TRUE
3IW2017 5'
5
6
11165 Avion Road, Atascadero, CA, United States
11505 Santa Ana Road, Atascadero, CA, United States
CAD %IAOHONG
GRASH CHARLES M TRE ETAL
11165 Avion Rd
825 Riverside Ave Ste 15
Atascadero
Paso Robles
CA
CA
93422
93446
TRUE
TRUE
6/20/2016 6:18
4/30/2015 D:DO
4/6/2017 23:17
419/2017 16:10
7
8
11519 Piona Lane, Atascadero, CA, United States
10775 Santa Ana Road, Atascadem, CA, United States
CURRY RYAN A & STEPANI N
YOUNG -MOH LE AMIE R TRE
11519 Piona Ln
10755 Santa Ana Rd
Atascadero
Atascadero
CA
CA
93422
93422
TRUE
TRUE
4/6/2016 11:07
4/H/201314:01
7/19/2016 2:02
8110120161:55
9
21 Quail Ride Dr, Atascadero, CA, United States
BROAD GARY
20 Bayview St
San Rafael
CA
94901
TRUE
2/28/2017 0:21
10
11
2905 North Ferrocarril Road, Atascadero, CA, United States
3955 Monterey Road, Atascadero, CA, United States
HAIELH0PER GREGORY M & CHELSEA A
KUDEN DAViD.1 ETAL
2905 Ferrocarril Rd
3955 Monterey Rd
Atascadero
Atascadero
CA
CA
93422
93422
TRUE
TRUE
3/26/2016 8:53
2122120170:21
4/912D17 16=01
419/201715:57
12
13
14
4060 N oga les Avenue, Atascadero, CA, United States
5092 Palma Avenue, Atascadero, CA, United States
5220 Vlda Avenue, Atascadero CA, United States
SILVA KEVIN G TRE ETAL
HARVEY BENJAMIN P & CHLOEE C
CUMMINGS DANA
4695 San Ansel mo Rd
$092 Palma Ave
5220 Vida Ave
Atascadero
Atascadero
Atascadero
CA
CA
CA
93422
93422
93422
TRUE
TRUE
TRUE
71131201517:09
9/17/2016 16:35
10/16/201618:18
4/8/2017 18:22
3/3/2017 19:22
3/19/2017 18:11
15
5304 Barrenda Avenue, Atascadero, CA, United States
Hardy Robert Tre Etal
6700 Rocky Canyon Rd
Atascadero
CA
93422
TRUE
10/16/2016 16;16
4/9/2017 18:24
16
5420 Palma Avenue, Atascadero, CA United states
SNOW ROLAND H II TRE ETAL
1250 Paint Horse PI
Paso Robles
CA
93446
TRUE
1/20J2015 13:24
4/12/2017 20b2
17
5445 Olmeda Avenue, Atascadero, CA, United States
STAHL ANNE
5445 Olmeda Ave
Atascadero
CA
93422
TRUE
6/23/2014 12:21
V7/2017 0:00
18j
LT 5529 Madrono Place, Atascadero, CA, United States
NATHANSON NICOLE A
5529 Madrono PI
Atascadero
CA
93422
TRUE
10/25/2015 18;59
3/19/2017 16:31
19
20
5595 Lobos Lane, Atascadero, CA, United States
5711 Olmeda Avenue, Atascadero, CA, United States
PETERSON BARRY M ETAL
ERWIN ROBERT N & CLARA C
5595 Lobos Ln
5711 Olmeda Ave
Atascadero
Atascadero
CA
CA
93422
93422
TRUE
TRUE
2/15/2016 1937
8/18/2014 17:11
4/9/2017 15:12
4/9/203.7 15:53
21
6291 Monterey Court, Atascadero, CA, United States
KIELIOHN &JILL
6291 Monterey Ct
Atascadero
CA
93422
TRUE
7/241201616:17
4113120170;00
22
6480 Alta Pradera Lane, Atascadero, CA, United States
OTIS TERRY B ETAL
6480 Alta Pradera Ln
Atascadero
CA
93422
TRUE
9/19/2016 11:57
4/91201715:28
23
6680 Navarette Avenue, Atascadero, CA, UnIted States
WILLIAMS AMBER ETCDN
6680 Navarette Ave
Atascadero
CA
93422
TRUE
5/31/2016 0:00
212 2017 17:18
24
6705 Llano Road, Atascadero, CA, United States
BERDOLLCHRIS L ETUX
6705 Llano Rd
Atascadero
CA
93422
TRUE
5/23/2016 8:5a
10/19120169:06
25 6960 Santa Lucia Road, Atascadero, CA, United States
26 11 7060sarA Lucia Road, Atascadero CA, Unked States
FUTAK TRUOY
BAGDWAL IAVINDER
6960 Santa Lucia Rd
PO Box 1906
Atascadero
Atagpelero
CA
CA
93422
98423
TRUE
TRUE'
13128/2014 14:23
AgAOMM31
3/19/2017 15:26
2 67.08
27
7100 Carmelita Avenue, Atascadero, CA, United States
DEROSE MARIO & NORA L ETAL
7100 Carmelita Ave
Atascadero
CA
93422
TRUE
2/16/201615:52
4/12/2017 23:25
28
7150 Bella Vista Road, Atascadero, CA, United States
MILLER MELANIE5
73.50 Bella Vista Rd
Atascadero
CA
93422
TRUE
10 10 2016 15:09
11/28/2016 6:40
29
7975 San Marcos Road, Atascadera, CA, United States
HAYS ANDREW & ELLEN
7975 San Marcos Rd
Atascadero
C4
93422
TRUE
6/19/201412:54
312GY20171B:47
30
8030 Atascadero Avenue, Atascadero, CA, United States
DIEN20 RAYMOND & LAURA
8030 Atascadero Ave
Atascadero
CA
93422
TRUE
121141201518:10
201715:09
31
8220 Santa Rosa Road, Atascadero, CA, United States
TRUMBULL JONATHAN & JEAN
8220 Santa Rosa Rd
Atascadero
CA
93422
TRUE
1/29/2016 13:44
4/9/2017 18:49
32
8590 Alegre Avenue, Atascadero, CA United States
KELLY ROBERT D JR & EUW ETH A
8405 Marro Rd
Atascadero
CA
93422
TRUE
2/16/2015 15:33
2/15/2016 21:23
33
8850 San Gabriel Road, Atascadero, CA, Unlled States
FOWLER ROBERT H
8850 San Gabriel Rd
Atascadero
CA
93422
TRUE
9/11201416:32
10116/201615:47
34
9045 Via Tortuga, Atascadero C'A, United States
BURKE MICHAELT TRE ETAL
9045 Via Tortuga
Atascadero
CA
93422
TRUE
11/25/201517:35
91141201616:42
35
9060 Santa Lucia Road, Atascadero, CA, United States
MANCUSO VIRGINIA C TRE
9060 Santa Lucia Rd
Atascadero
CA
93422
TRUE
5/30/2016 7:46
4/9J2017 22:45
36
9160 Santa Lucia Road, Atascadero, CA, United States
HOGUE PATRICK L TRE ETAL
PO Box 1076
Atascadero
CA
93423
TRUE
6/13/2014 0:00
9/16/2014 0:00
37
9205 Balboa Road, Atascadero, CA, United States
GURREAU YULE B & LAURA L
9205 Balboa Rd _
Atascadero
CA
93422
TRUE
6130/201511752
4/4/2017 0:00
38
98S Via CEe lo, Ata scadero, CA, United States
WHEELER STEVEN B & SELENA M ETAL
9350 Via Ci elo
Atascadero
CA
93422
TRUE
4/1/2014 0:00
4/9/2017 16!49
39 NL 9555 Sausellto Read Atascadero, CA, United States
VANINWEG€N CURTIS 5 & MARTHA 5
9555 Sausalito Rd
Atascadero
CA
93422
TRUE
2
j15h0jS15:36
6IW2016 9:41
40
LT 9630 Santa Lucia Road, Atastaderp, CA, United States
NICH 0ILS DAVIDJ & CHANTELC
9630 Santa Lucia Rd
Atascadero
CA
93422
TRUE
5/19/2016 21:46
41
42
9730 Atascadero Avenue, Atascadero, CA, United States
9230 Curbaril Avenue, Atascadero, CA, United States
KIRK BLAIRG
ROBASCIOTTI DEL
9730 Ata5cade ro Ave
14465 Sandoval Rd
Atascadero
Atascadero
CA
CA
93422
93422
TRUE
TRUE
_
113 112016 1535
6/21/2017 0:00
4/9/2017 15!54
7/3/2017 0:00