HomeMy WebLinkAboutTBID_2019-03-20_MinutesZ _ ADVISORY BOARD FOR THE ATASCADERO TOURISM
' �r , BUSINESS IMPROVEMENT DISTRICT
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MINUTES
Wednesday, March 20, 2019 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:31 p.m.
ROLL CALL:
Present: Board Member O'Malley, Board Member Sohi, and Chairperson
Alexander.
Vacant: One vacant seat.
Absent: Vice Chairperson Dawson.
Staff Present: Destination Management Consultant Amanda Diefenderfer, Destination
Management Coordinator Hanna Meisinger, Marketing Consultant Chelsea
Modlin, and Deputy City Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O'Malley and seconded by Board Member Sohi
Motion passed 3:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — February 20 2019
• Recommendation: Approve the Draft Action Minutes of February 20, 2019. [Big
Red Marketing]
MOTION: By Board Member Sohi and seconded by Chairperson Alexander
to approve the consent calendar.
Motion passed 3:0 by a roll call vote.
B. BUSINESS ITEMS
1. TOT Reporting Communication Plan Update
• Recommendations: Receive and file TOT reporting communication plan update.
[Big Red Marketing]
• Fiscal Impact (GL 2101): $8,000.00 plus appropriate CPI Index increases.
Atascadero TBID
March 20, 2019
Page 1 of 3
Destination Management Consultant Diefenderfer shared information on TOT reporting
communication outreach. Board Member O'Malley left the room at 2:35 pm and returned at
2:36 pm. Deputy City Manager Banish shared that May 14 is the set meeting for the manager
report for TOT moving forward and is the set public comment time frame.
PUBLIC COMMENT: None.
The TOT Reporting Communication Plan Update
was received and filed by the Board.
2. Tent City Marathon Update Presentation
• Recommendation: Receive and file event planning progress presentation on the
2019 Tent City Marathon. [Vitality Fitness]
• Fiscal Impact (GL 2802): None.
Victoria Hartt shared updates on the Tent City Marathon and answered questions for the
Board. Hartt requested additional promotion from Visit Atascadero.
PUBLIC COMMENT: None.
The Tent City Marathon Update Presentation
was received and filed by the Board.
3. Central Coast Reserve at Atascadero Presentation
• Recommendation: Discuss and provide staff direction on potential sponsorship SEEM
of the 2019 Atascadero Wine Festival. [Atascadero Chamber of Commerce]
• Fiscal Impact (GL 2802): None.
Kristie Steele passed out Central Coast Reserve packets (Exhibit A). Madison Quiring and
Kristie Steele presented about the Central Coast Reserve and requested support through
in-kind marketing outreach. Quring and Steele answered questions from the Board and
received input.
PUBLIC COMMENT: Jessica Sohi,
The Central Coast Reserve at Atascadero Presentation
was discussed and direction was provided by the staff.
4. Monthly Marketing Statistics Summary
• Recommendation: Receive and file Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Modlin presented the Monthly Marketing Statistics Summary and
answered questions from the Board. Chairperson Alexander introduced some public
members, Dave and Caroline from Expedia.
PUBLIC COMMENT: Dave and Caroline.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
Atascadero TBID
March 20, 2019
Page 2 of 3
5. Monthly Budget Report
• Recommendation: Receive and file Budget Report. [Big Red Marketing]
• Fiscal Impact: None,
Destination Management Consultant Diefenderfer shared the monthly budget updates and
answered questions from the Board.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi had no
updates. Deputy City Manager Banish passed out Visit SLO CAL Tourism Marketing
District Renewal Key Questions (Exhibit B). Banish also shared the 2019 Destination
Summit email blast (Exhibit C).
2. Visit SLO CAL Marketing Committee Update — Verdin — Deputy City Manager Banish
shared updates from the retreat.
3. Destination Management Update — Big Red Marketing — Destination Management
Consultant Diefenderfer shared updates on the Destination Management pieces,
including TOT reporting outreach, and interest from Vacation Rental representatives
for the upcoming open Board positions.
—
4. City Business Update — City Manager's Office — Deputy City Manager Banish
provided updates from the City.
D. BOARD MEMBER COMMENTS:
None.
E. ADJOURNMENT
Chairperson Alexander adjourned the meeting at 4:32 p.m.
MINUTES PRE RED BY:
Hanna Me si ger, Destro ion
anagement Coordinator
Exhibit A — Central Coast Reserve Packet
Exhibit B — Visit SLO CAL Tourism Marketing District Renewal Key Questions
Exhibit C — 2019 Destination Summit email blast
Exhibit D — 2019 Calendar of Events
APPROVED: April 17, 2019
Atascadero TBID
March 20, 2019
Page 3of3
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Splash into the Central Coast
Magic at Atascadero
Attendees from all around California, Los Angeles, San Francisco, the Central
Valley and even locals are coming for a three day summer experience. They're
taking a pint sized vacation to enjoy the magic of the Central Coast at Atascadero.
By the end of their stay they will have tasted Atascadero at our restaurants, worn
Atascadero at the incredible clothing we have at our boutiques, seen Atascadero
as they venture from event to event, and with your involvement, stay right
here in Atascadero. ID
Weekend Festivities
6123119
•Winemakers Dinner -Golf Tournament at Chalk -Sunday Funday
hosted by the Kiwanis Mountain hosted by the
Club Optimist Club
•Wine'd UP with Kennedy Club
Fitness in the Sunken
Gardens
-Magic Behind the Glass, an
exclusive Pavilion experience
-Central Coast RESERVE at
Atascadero
Encouraq i ng Exploration
Our aim is to encourage both tourists and locals to experience and fall in love with
Atascadero so they become regular visitors. We plan to accomplish this by:
• Promoting all the weekend events that encourage travel all around Atascadero
and the Central Coast
• Partnering with local businesses and vendors to provide special offers and deals
to attendees
Presenting our business directory and upcoming events (from Visit Atascadero's
site) on our website
We want our visitors to taste, wear, see, and experience Atascadero
Marketing to Tourists
The goal is to increase the amount of tourists over a greater length of time. While
ensuring they have the oppertunity to experience Atascadero so that it becomes
their number one destination in the Central Coast.
• Videos in Galaxy Theatres
• Targeted social media marketing focusing on key areas like Los Angeles,
San Francisco, the Central Valley
• Running in the Visitors Guide 41
• Email Marketing
• Website has Visit Atascadero's upcoming events and a business directory so
visitors can find places to eat and drink
Marketing Local
• Running in various other forms of print
• Promotion at the Art, Wine & Brew Tour
• Tap Takeover
Liquid Lunch
Join in the RESERVE Experience
Shuttles
• Discounts or special packages
• Sharing this event
Find Us Online
cent r a f co a st res e rve.co m Ok
@Gent ra l Coast Reserve
@a CC Rese rve
@a centralcoastreserve
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so
Questions? Give us a call at 805-466-2044
V i 5 1 T
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Visit SLO CAL Tourism Marketing District Renewal
Key Questions
the Bast 13- j years Visit Sl_O CAL has created a track record of success in delivering not only for the
:.,sing investors, but for the communities across the county. Through establishing a unifying countywide
11d, innovativ(, research, strategic marketing, advanced sales and PR efforts, the expansion of air servic.c.
rtnerships with Visit California, AMG EN Tour of California and others, Visit SLC CAL has defivered on its
+e;rative to '`Demonstrate value to our stakeholders, partners and communities". Based on these results and
confidence of the lodging investors across the county, Visit SLC CAL is seeking a renewal of the Tourism
:riceting District (TMD).
A':. �y would Visit SLO CAL seek to increase the assessme.pf from 1 °/0 °o?
Me coming years, the lodging industry has identifies! a Mlrnherlof priority growth and stabilization areas
_1iriftg strategic, investment. Irl order to achieve these rc'sults additional funds will be required. Industry
+itified priorities include:
Additional advertising in key drive markets (Los Angeles and San Francisco) and long-haul markets
(Phocnix, Seattle, Denver & Las Vegas) driving longer length -of -stay and increased spend. These
efforts will continue to grow awareness, demand and market share for the destination while offsetting a
forecasted 20% increase in SLC) CAL lodging inventory over the next 4 years, 11 % over the next 24
months -
Advancement of key sales initiatives and support to offset a forecasted 20% increase in SLC] CAE.
lodging inventory over the next 4 years through additional safes efforts assuring there are travelers to
fill this new inventory of roams
Growth of international markets through long-term, strategic trade and PR efforts in key
international destinations (top 5 international markets and key emerging markets) delivering longer mid-
week and shoulder period stays
a Continued support and expansion of air service development through additional flights and the
addition of new feeder markets (markets tinder development include San Diego, Portland, Dallas, Las
Vegas and others)
Visit SLO CAL -owned tourism -related recommendations coming out of the Destination
Management Strategy (examples may include assisting in product development, a countywide
customer service training program, etc.) Tourism -related recommendations coming out of the DMS
would need to be developed, paid for and facilitated and Visit SLO CAL believes it can play a
"leadership role" in this space.
ognizing tho increase in SLO CAL lodging supply, competition for travelers, continued "California in crisis"
looming economic downturn, there is a growing sense of urgency to make these timely investments in
rased marketing, sales and air service development. Not doing so, puts all the above new programs and
+iy current programs, including advertising in current air service markets, travel trade development and
;..-arch all at risk. t ? A Af,sr:f, '-,j r, ?:,,s I__'Eiip-- +. A 1;3401
F 3C5 341 3C:111' "CDC AL ,. _ n
ATBID Minutes Exhibit B
Date: -Mar h ac ,
v 15 I r
A L s H I h
WiY would Visit 5LO CAL. pursue a 10 -year renewal instead of the current 5 years?
first 3.5 years of the Tourism Marketing District have gone by quickly, In order to provide a longer
, itegic runway V �sit SLO CAL is seeking a 10 -year renewal. Reasons include:
Reduced opportunity cost — the process for renewal will take up to one year to work through 7
municipalities and the county government, taking staff time away from other key strategic initiatives-
Umiting this to once every 10 years will allow the organization to be more efficient anti effective.
* Reduced financial cost-- the legal cost to renew the district is $65.400• Limiting this to once every 10
years will reduce the fiscal impact on the organization and increase its efficiency.
• Ability to opt out — each year during the 30 -day anniversary period surrounding the renewal, lodging
ownors € ,'ive the opportunity to eliminate the Tourism Marketing District in the event it is not achieving
rr-;sults.
Approval process , aNiough the lodging community sirens the petitions For the renewal, the uitirnato
approval is with the County Board of Supervisors. Right now, Visit SLO CAL holds a favorable position
with the, Board based on a resutts-driven approach. However, changing political leadership and
priorities could create future uncertainty for the industry and the Tourism Marketing District assessn-ie;It.
The opportunity to secure the Future for the next 10 years is now.
V,)P-,h s �--6sP_ CA 434CI
F )C:S 54 i 9C'JC SI--CAl r- -m
Terrie Banish
From:
Visit SLO CAL <brendan@slocal.com>
Sent:
Wednesday, March 20, 2019 12;02 PM
To:
Terrie Banish
Subject:
You're Invited! 2019 Destination Summit
9
2019 DESTINATION SUMMIT
Join Visit SLO CAL at the Embassy Suites for our 2019 Destination
Summit (formerly Tourism Exchange), as we highlight the
accomplishments of the past year and outline the major initiatives for the
year ahead. Hear from industry leaders during educational sessions that
will help build your business for tomorrow as we grow our destination
1 _ ATBID Minutes Exhibit C
Date: 'Mardi- -16 x619 -
together.
As a Marketing Committee member, we would like to offer you
admission to the 2019 Destination Summit at $45. Please select the
Marketing Committee ticket option at checkout.
When: Thursday, May 9, 2019 from 11:00 a.m. - 4:30 p.m.
Where: Embassy Suites
333 Madonna Road
San Luis Obispo, CA 93405
Don't miss this opportunity to:
• Hear the latest industry intelligence and trends from guest
speakers
• Learn from tourism industry experts
• Network and share strategies with your peers
Schedule:
• 11:00 a.m. - 1:15 p.m. State of the Tourism Industry Keynote &
Lunch
o Hear from Visit SLO CAL and a special keynote speaker.
• 1:45 p.m. - 4:30 p.m. Educational Insight Sessions
o Join us for three consecutive 45 -minute educational
sessions where we will dive deeper into topics related to
travel, marketing and customer service. Details and
speakers to be announced soon.
• 1:45 p.m. - 2:30 p.m. Session 1
• 2:45 p.m. - 3:30 p.m. Session 2
• 3:45 p.m. - 4:30 p.m. Session 3
o Complete agenda coming soon!
• Reception to follow from 4:30 p.m. -6:00 p.m.
Tickets for Luncheon & Ed cationa S .s-c,,¢or s:
Early Registration (through April 15): $45 Lodging Constituents/$55
General Admission
Pricing after April 15: $55 Lodging Constituents/$65 General Admission
Purchase your tickets here:. > F.i,l #:fit ° t:s:itio4S::ait
Questions? Call 805-541-8000 or email = Mnci SLO AL„corn.
2
@2019 VISIT SLO CAL.
SAN LUIS ALL RIGHTS RESERVED.
OBISPO The mission of Visit SLO CAL is to
t�QUNTY inspire travel and foster our unique
experiences to create life-long
ambassadors and economic growth for
San Luis Obispo County.
P: 805.541.8000
UNSUBSCRIBE I UPDATE SUBSCRIPTION PREFERENCES
3
it used to be during the early days of
the Colony of Atascadero!
www,colonydays.org
Zoo Boo at the Charles Paddock Zoo -
October 26th from 5-8:30 pm, Regular
Admission $10 per person, Members
$9 per person; Ages 2 and Under Free.
Visitwww.VisitAta scadero.com or ca ll
[805] 461-5080.
❖ Farmers Market - Halloween Fun!
-October 30th, 3-6 pm in Sunken
Gardens- Come dressed in costume
For a special treat from the Farmers!
❖ Trick or Treat on Entrada, Downtown
- October 31st, 5-7 pm! Get ready
to bring your favorite costume
downtown to a variety of Fun & games!
Presented by the Atascadero Business
Improvement District.
November 2079
:• Farmers Market - Fall/ Winter Hours
begin! -November 6th From 3-5 pm in
Sunken Gardens.
❖ Military Day- November 9th,
10-4 pm - All Active Duty Armed Forces
men, women and their immediate
families (spouses and children) receive
free admission to the Zoo. Bring your
valid military ID to enjoy a visit to the
only Zoo on the central coast. We are
grateful for this opportunity to say
'THANK YO U' to the men and women
serving here and abroad!
.,* Veteran's Day at the Faces of Freedom
Veterans Memorial, Atascadero Lake Park
-November 11th, 11 am!
www. facesoffreedom.com
:• Holiday Boutique -at the Pavilion
on the Lake, November 16th, 10-3 pm.
Over 50 vendors await you for this
one -day craftshow, where all items
are handmade!
❖ 5th Annuu[ Taco Day on Traffic Way -
November 16th 1-4 pm, Downtown
- shop, eat and enjoy the shops along
the way! Vote For your Favorite taco!
Family Friendly! Presented by the
Atascadero Business Improvement
District.
❖ Farmers Market - Holiday Market! -
December 4th from 3-5 pm in Sunken
Gardens -Special treat in store if you
have been good this year!
$• Annual Light Up the Downtown
Holiday Celebration! - December
6th, 5:30 pm - 8:30 pm in the Sunken
Gardens. The Holiday Art & Wine
eventwill kick off with the Atascadero
Chamber of Commerce, tickets are
$20 each and include a wine glass, &
wine Castings at over 15 participating
downtown merchants! At 6 pm, get
ready For the countdown to light up
aur Historic City Hall, Santa arrives
and the holiday Festivities begin with
complementary tours of Historic City
Hall, community entertainment, horse
drawn hayrides, Model fire truck
rides, hot chocolate and a personal
visit with Santa! This portion of the
event is free and everyone is invited
to enjoy an evening of Holiday Fun!
Presented by the City!
Holiday Musical Walk Around the
Lake -- December 7th, 5:30 - 9:30
pm at Atascadero Lake Park. Enjoy
a special evening walk around the
lake with musical groups, carolers,
Santa, community singing, holiday
decorations and more! Presented by
the Atascadero Lake Neighborhood
Association
❖ Winter Wonderland - One of
Central Coast's Largest Holiday Events!
December 13th, from
5-9 pm, Atascadero's Sunken Gardens
and Downtown.
A winter paradise indeed For all ages!
Massive snow slide, snow play areas,
rock climbing wall, bounce houses,
Joe's Little Train, Santa and Mrs.
Claus and over 50 food and craft
vendors awaityou! Have Fun and get
some shopping in all in one evening!
Presented by the City!
•S Holiday Magic at the Charles Paddock
Zoo - December 21st, 10am-1 pm.
Experience the magic of the holiday
season as the zookeepers step in as
Santa's Elves to prepare gifts for the
animals. Santa will be there too!
January 2020
•'r 5th Annual Tama [a Festival -
Saturday, January 18th From 11-S pm,
Downtown! Over 80 food, drink and
merchants with 30 of them specializing
in Tamales! This even twiIt Feature
homemade tamales from a variety
of ta ma le vendors, "Best Ta ma le"
contest, Tamale Eating Contest,
Manuel Enrique and the Famous
Dancing Horses, Folkloric Dance
Group, Mariachi Mexicanisimo Band, a
variety of musical entertainment plus
bounce houses, Zorb balls, Bungee
jump, Chihuahua Costume Contest,
Face painting, balloon animals and
plenty of activities for the kids. Rain
or shine!
CITY of
2019 ATASCADERO
N ig;� , me
ATBI D Minutes Exhibit D
Date:),466-1 C7 ,A 01
Every Wednesday
Sunken Gardens,
Downtown Atascadero
Daylight Savings Hours:
3-6 pm Mid March— October
Fall Hours: 3-5 pm
November—Mid March
Event Info:
wwwM i s i tAta sca d e r a. co m
January 2019
•oTamale Festival -
Saturday, January 19, 2019 from
11-5 pm, Downtown Atascadero
and Sunken Gardens! Expanding
the event to the entire
Downtown! Over 80 vendors
with 30+ being tamale vendors!
This event features homemade
tamales from a variety of tamale
vendors, "Best Tamale" contest,
mariachi bands, dancers and a
variety of entertainment Forall
ages. Rain or shine!
•$ Father Daughter Dance --
Dancing in Wonderland! -Pavilion
on the Lake, Feb 1st, 6:30-9:30
pm (Ages 11 and under) & Feb
2nd, 7-10 pm (12 and up), Show
her how special she really is -
Fathers, uncles, grandfathers,
or anyone with a special girl is
invited to spend a semiformal
evening Full of music, dancing,
refreshments, desserts & more!
A professional photographer will
be on-site with affordable picture
packages
❖ Sweetheart Stroll - February
8th, 5:30-830 pm, Tickets will
be available in Front of Historic
City Hall, 6500 Palma Ave.;
$201 ticket includes wine glass,
over 15 wineries pouring at the
different merchant locations
downtown! We will also be
hosting complementary tours
at Historic City Hall! Presented
by the Atascadero Chamber of
Commerce
March 2019 =
❖ Dancing with Our Stars! -
Pavilion on the Lake - March 21, 22 &
23, 5 -10 pm!
❖ nr?, Central Coast Craft
Beer Festival- March 30th,
10-5 pm, Sunken Gardens. Beer
week goes outwith a bang with
over 40 breweries plus cider
and wine!
centralcoastcraftbeerfest.com
❖ Farmers Market 2 -Year
Anniversary! - Community
Festivities - April 3rd 3-6 pm!
❖ end Annual Tent City Marathon,
-April 7th! 6:30 am - 6 pm
Sunken Gardens! All proceeds
benefit the Atascadero Printery
Foundation!
www.ter)tcitymarathon.com
❖ Art & Wine Tour - Springtime
Showers - April 12th, 5:30- 8:30
pm Downtown Atascadero
$201 ticket includes wine glass,
tastings among downtown
merchants, tours of Historic
City Hall. Presented by the
Atascadero Chamber of
Commerce
❖ Spring Festival at the Charles
Paddock Zoo -April 13th -April
28th! Come enjoy Fur and
Feathers for a limited time! The
Spring Festival is included with
General Admission to the Zoo.
❖ "A Party For the Planet" Earth
Day at the Charles Paddock
Zoo -A great day of education,
conservation and Fun For all
ages! Mark your calendar For
Saturday, April 13th, 10 - 3 pm.
+ SM Annuat BREW AT THE
ZOO at the Charles Paddock Zoo
- Saturday, April 27th From
5:30-9:00 pm, tickets include
a commemorative beer glass,
craFt beer, distilleries, wine, cider
tasting & live music - Presale
$35/ticket; $401 ticket at the
door. Must be 21 years and over.
Tickets go on sale March 1st!
May 2019
❖ Cookie Adventure at the Charles
Paddock Zoo - May 12th From 11
am to 2 pm. Enjoy a variety of
cookies this Mother's Day at
the Zoo!
❖ f -1i /-Innirr:I Z -Day CaliFornia
Atascadero -May 18th from
10 am - 3 pm. SoCaIZ's
are coming to Downtown
Atascadero for the Annual Car
Show! Z -Day California is back
again for its third annual premier
Datsun/Nissan Z car show being
hosted by Fast Intentions. The
show witl include Z cars from
all generations From across the
state, music, entertainment,
trophies, models, raffles, food
trucks, vendors, and special
guestappearance by Formula
Drift Champion Chris Forsberg.
❖ 4th Annual Lake Fest - May
18th from 10-5 pm atAtascadero
Lake Park. Activities For all ages
starting with cardboard & duct
tape boat races, paddle board
races and more! All proceeds
benefit special projects For the
Lake. Presented by Friends of
Atascadero Lake.
❖ Veterans Memorial Day
Ceremony & BBQ - May 27th From
12-3 pm at the Faces of Freedom
Veterans Memorial on Hwy 41 at
Atascadero Lake Park.
❖ Tuesday in the Park BBQ - Kick
off -Tuesdays beginning in June
From 5-7 pm! Enjoy a tri tip and
chicken BBQ dinner complete
with at[ the fixins' and then sit
back and enjoy the Atascadero
Community Band From 7-8 pm.
For more information:
www.AtascaderoChamber.org
❖ Farmers Market - Kick off to
Summer! -June 19th From
3-6:30 pm in Sunken Gardens -
Chef Cook of f! Details are in
the making
❖ Saturday in the Park - Summer
Concert Series Kicks Off -June
15th at the Atascadero Lake Park
Bandstand From 6:30-8:30 pm!
Concerts are FREE to the Public!
Food is available For purchase!
Stay tuned for the band line-
up. Concerts will be Saturdays
through September 14th! Mark
these dates on your calendar:
June 15th, June 29th, July 6th,
July 20th, July 27th, Aug. 3rd,
Aug. 24th, Aug. 31st, Sept. 7th &
14th. More info: (805) 470-3360
• The Reserve @ Atascadero
Wine Festival Weekend!
June 21st -June 23rd:
Kiwanis Winemaker Dinner
-Pavilion on the Lake - June
21 st a t S pm, proceeds benefit
a local non-profit.
- Wine Festival Morning GoIF
Tournament - June 22nd at
8 am presented by Atascadero
Optimist Club & Chalk
Mountain Golf Course
• The Reserve, Atascadero
Lakeside Wine Festival - June
22nd at Atascadero Lake Park
from 4-8 pm. Includes wine
tasting Featuring Central Coast
Wineries, Artand culinary
vendors and Charles Paddock
Zoo admission.
• Wine'd Up Yoga - June
22nd from 9-11 am in Sunken
Gardens. Presented by
Kennedy Club Fitness.
• Sunday Brunch & Fun Day -
June 23rd -Check out the
addition of Brunch and local
Favorite wineries offering
exclusive winery discounts on
the website!
Presented by the Atascadero
Chamber of Commerce.
For more information:
www.atascaderochamber.org/wine-festival
Check out V.I.P. options!
July 2019
:• Saturday in the Park - Summer
Concert Series July dates! -
July 61th, July 20st, July 27th from
6:30 - 8:30 pm, Atascadero Lake
Park Bandstand! Concerts are
FREE to the Public!
❖ 'rc'A+zr uaf 4th of July Bluegrass
Freedom Festival at Atascadero
Lake Park - Presented by Colony
Days & Colony Media, the 41th of
July Bluegrass Freedom Festival
is an exciting new addition to
the City of Atascadero! This year
plan your 4th oFJuly Celebration
at Atascadero Lake Park where
you can enjoy music, boating,
bounce houses and games!
Admission is Free and there will
be Food, beer and wine available
For purchase. IFyou have plans
for Fireworks, you can enjoy this
event on your way out to the
Coast! For more information visit
www.aLascadeFofourthofjuly.com
❖ Farmers Market Summer
Fiesta! -July 10th from 3-6:30
pm in Sunken Gardens - -Enjoy
musicwhile shopping at the
Market!
❖ Ice Cream Zoofari at the Charles
Paddock Zoo - July 13th 5:30
pm - 8:30 pm, Come enjoy lots
of Ice Cream along with the
animals! $121 person 12+; $81
person 3-11 years old; Free - 2
years and under, Members $2
discount on each ticket. Visit
www.charlespaddockzoo.org or
call (805) 461-5080.
Mid State Fair -July 17th - July
28th Paso Robles - For more info
www.midstatefair.com
• Saturday in the Park Summer
Concert Series August Dates -
August 3rd, August 24th, August
31st from 6:30-8:30 at Atascadero
Lake Park Bandstand! Concerts are
FREE to the Public!
❖ Farmers Market - Summer
Fiesta! -August 7th from 3-6:30
pm in Sunken Gardens - Enjoy
listening to music while shopping
at the market!
❖ Art& Wine Tour -Summertime
Sips - August 9th, 5:30 - 8:30 pm
Downtown Atascadero $20J ticket
includes wine glass, Castings among
downtown merchants, tours of
Historic City Hall. Presented by the
Atascadero Chamber of Commerce.
$• 4th Annual Cider Festival -
August 10th 5-8pm at the
Pavilion on the Lake & Park!
www.centralcoasLclderfestival.com
For tickets and more info!
❖ Movies in the Gardens at Sunken
Gardens -August 3, 10, 24, & 31st.
Starts at 8 pm - Come see your
favorite movie with the Family under
the stars! Movies are Free to the
Public! Food is available
$• Cruisin' Weekend in Atascadero
-August 16th -August 17th
- Hot El Camino Cruise Night
Kicks off the weekend on
Friday, August 16th starting
at 6:30-8:30 pm throughout
Atascadero down El Camino
Real, For pre -registration visit
www.VisitAtascadero.com or
call (805) 470-3360 For more
information.
• 28th Annual Atascadero
Lake Car Show - Saturday,
August 17th 10 am - 3 pm.
Mid -State Cruizers presents
a fabulous Car Showl For
information on participating
contact: Duane Powell @
(805) 466-3853
or Larry Wilson @
(805) 466-2265 or
www.midstatecruizers.org
(participation is first-come, First-served)
• 4th Annuc Dancing in the
Streets -Saturday, August
17th 5-10 pm Downtown
Atascadero. Enjoy an evening
with performances and bands
scattered throughout our
downtown! Be prepared to
dance the night away plus
enjoy the sounds of great
music and plenty of vendors!
Bring your lawn chair to enjoy
the event! More info:
(805) 470-3360
September 2019
❖ Saturday in the Park - Summer
Concert Series September Dates
-September 7th & 14th From
6:30-8:30 at Atascadero Lake Park
Bandstand! Concerts are FREE to the
Public!
$• 4, hAnnualShowdown Cornhole
Tournament-- Saturday,
September 21st, 8 am - 5 pm
Sunken Gardens. To register,
VisitAtascadero.com
❖ Colony Days - October 4th &
5th Downtown - Join us For a
day and evening ofactivities
• Tent City After Dark -
October 4th, Spm.
• Colony Days Parade &
Festivities - October 5th,
10 am -3 pm, Free to the
public, special parade down
El Camino Real Followed
by a variety of activities
throughout Tent City and
Sunken Gardens, tours of City
Hall, the Colony House and
more! Experience life the way