HomeMy WebLinkAboutTBID_2018-09-19_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, September 19, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club.Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:28 p.m.
ROLL CALL:
Present: Board Member Dawson, Board Member O'Malley, and Chairperson
Alexander.
Vacant: One vacant seat.
Absent: Board Member Sohi.
Staff Present: Destination Management Consultant Angelica Ottman, Destination
Management Coordinator Hanna Meisinger, Marketing Consultant
Ashlee Akers, Marketing Consultant Chelsea Modlin, Administrative
Services Director Jeri Rangel, and Deputy City Manager/Outreach
Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member O'Malley and seconded by Board Member
Dawson to approve the agenda.
Motion passed 3:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. , ATBID Draft Action Minutes — August 15, 2018
• Recommendation: Approve the Draft Action Minutes of August 15, 2018. [Big Red
Marketing]
MOTION: By Board Member O'Malley and seconded by Board Member
71 Dawson to approve the consent calendar.
Motion passed 3:0 by a roll call vote.
Atascadero TBID
September 19, 2018
Page 1 of 3
B. BUSINESS ITEMS
1. City of Atascadero Finance Presentation
• Recommendation: Receive and file finance presentation. [City of Atascadero]
• Fiscal Impact: None. -
Administrator Services Director Jeri Rangel presented the City of Atascadero Financial
Presentation, handed out the ATBID Fund Summary (Exhibit A), and answered questions
from the Board. An action minute addressing the need to designate ATBID funds for special
response planning will be brought to the Board for review at the November Board meeting.
PUBLIC COMMENT: None.
The City of Atascadero Finance Presentation
was received and filed by the Board.
2. Monthly Marketing Statistics Summary
• Recommendation: Receive and file August Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Chelsea Modlin gave the August marketing presentation (Exhibit B)
and answered questions from the Board. Marketing Consultant Ashlee Akers shared the
strategy behind the new image campaign and provided updates on the Right Angle Media
partnership.
PUBLIC COMMENT: None.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
3. Monthly Budget Report
• Recommendation: Receive and file July Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman presented the Monthly Budget Report and
answered questions from the Board.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi was not present for updates.
2. Visit SLO CAL Marketing Committee Update — Marketing Consultant Ashlee Akers
presented updates from the Marketing Committee and shared information about an
available co-op opportunity for a mobile device tracking technology with reporting
metrics with SLO CAL.
Atascadero TBID
September 19, 2018
Page 2 of 3
Board Member O'Malley left the meeting at 3:35 p.m. and returned at 3:37 p.m.
3. Short-term Rental Update — Deputy City Manager Banished presented an update and
handed out an updated lodging compliance list (Exhibit C).
4. Destination Management Update — Destination Management Consultant Ottman
shared information about the lodging owners meeting that will take place prior to the
October 17 board meeting.
5. City Business Update — Deputy City Manager Banish shared city updates and
answered questions from the Board.
C. BOARD MEMBER COMMENTS:
Chairperson Alexander requested conversation begin early about California Mid -State Fair
shuttle opportunities for several locations in Atascadero. Verdin will begin outreach.
E. ADJOURNMENT
Chairperson Alexander adjourned the meeting at 4:06 p.m.
MINUTES PREPARED BY:
Hanna Meisinger, Destination Management Coordinator
Exhibit A — ATBID Fund Summary by City of Atascadero
Exhibit B — August Marketing Presentation by Verdin
Exhibit C — Lodging Compliance List by City of Atascadero
APPROVED: October 17, 2018
Atascadero TBID
September 19, 2018
Page 3 of 3