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HomeMy WebLinkAboutRDA Agenda Packet 042506tl■t 1■ 1818 1 19]e ADO CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA Tuesday, April 25, 2006 6:30 P.M. City Hall Council Chambers 6907 EI Camino Real Atascadero, California REGULAR SESSION: 6:30 P.M. ROLL CALL: Chairperson Clay Vice Chairperson Luna Board Member O'Malley Board Member Pacas Board Member Scalise APPROVAL OF AGENDA: Roll Call COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to five minutes. Please state your name and address for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Community Forum, unless changed by the Board.) BOARD ANNOUNCEMENTS AND REPORTS: (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities. Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take action on items listed on the Agenda.) 1 A. CONSENT CALENDAR: .-. 1. Community Redevelopment Agency Minutes - March 28, 2006 • Board Secretary Recommendation: Board approve the Community Redevelopment Agency minutes of March 28, 2006. [Board Secretary] 2. Main Street Annual Report ■ Fiscal Impact: None. • Recommendation: Board receive Annual Report. [Executive Director] City Parking Lot Funding Allocations ■ Description: City parking lot located on East Mall, across the street from the Historic City Hall. • Fiscal Impact: $60,000 of the budgeted funds from the Historic City Hall Parking Lot Project. • Recommendation: Board authorize the Executive Director to accept an easement from the Atascadero Unified School District (AUSD) over Lot 3 of Amendment D of Atascadero Colony, accept ownership of the portable units on the Lot, and pay $60,000.00 to the AUSD. [Public Works] B. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director C. ADJOURNMENT 2 ITEM NUMBER: RA A-1 DATE: 04/25/06 CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY DRAFT MINUTES Tuesday, March 28, 2006 6:30 P.M. REGULAR SESSION: 6:30 P.M. Chairperson Clay called the meeting to order at 6:32 p.m. ROLL CALL: Present: Board Members O'Malley, Pacas, Scalise,. Luna and Chairperson Clay Absent: None Others Present: Board Secretary Marcia McClure Torgerson, Recording Secretary Grace Pucci Staff Present: Executive Director Wade McKinney, Board Treasurer Rachelle Rickard, Community Development Director Warren Frace, Public Works Director Steve Kahn, Police Chief John Couch, Fire Chief Kurt Stone, Deputy Public Works Director Geoff English, Deputy Community Development Director Steve McHarris and City Attorney Patrick Enright. APPROVAL OF AGENDA: MOTION: By Vice Chairperson Luna and seconded by Board Member O'Malley to approve the agenda. Motion passed 5:0 by a roll -call vote. RDA Draft Minutes 03/28/06 Page 1 of 2 I COMMUNITY FORUM: 1►= BOARD ANNOUNCEMENTS AND REPORTS: I= A. CONSENT CALENDAR: 1. Community Redevelopment Agency Minutes — February 28, 2006 • Board Secretary Recommendation: Board approve the Community Redevelopment Agency minutes of February 28, 2006. [Board Secretary] MOTION: By Vice Chairperson Luna and seconded by Board Member O'Malley to approve Item #A-1. Motion passed 5:0 by a roll -call vote. B. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director No Report C. ADJOURNMENT Chairperson Clay adjourned the meeting at 6:33 p.m. MEETING RECORDED AND MINUTES PREPARED BY: Grace Pucci, Recording Secretary RDA Draft Minutes 03/28/06 Page 2 of 2 I ITEM NUMBER: RA A-2 DATE: 04/25/06 Community Redevelopment Agency of Atascadero Staff Report - Executive Director Atascadero Main Street Annual Report RECOMMENDATION: Board receive Annual Report. DISCUSSION: Background: The Agency entered into an Agreement to provide services with Atascadero Main Street on or about September 2002. Pursuant to the terms of that agreement, Atascadero Main Street is required to furnish an annual report outlining the accomplishments of the preceding year, and a work plan for the upcoming year. ATTACHMENT: 1. Copy of Annual Report i ANNUAL REPORT 2005-2006 Prepared April 6, 2006 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 - Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 0 n Introduction The annual report of activities and accomplishments for the Atascadero Main Street is organized as follows: Activity Bullet List for 2005-06 Main Street committees work on specific activities. supporting goals set by the Main Street Board of Directors. Main Street committees also make recommendations to the board. The board reviews committee recommendations and determines whether to support, modify or reject those recommendations. This section lists specific activities and actions taken by Main Street committees and the Board of Directors. Draft of Board Goals for 2006-07 The Board of Directors established this draft of its list of goals for the next fiscal year during its recent goal -setting meeting. The board also made preliminary determinations on which committees should be responsible for working on which goals, while stressing that committees should work together to complete these tasks in an integrated manner. The Board of Directors has formed a ad hoc budget committee to use these goals as the basis for the construction of the 2006-07 work plan and budget. The committee is scheduled to meet April 10, 2006. The budget and work plan will be forwarded to the city when they are complete. As always, the Atascadero Main Street Board of Directors appreciates the support of the City of Atascadero and the. Atascadero Redevelopment Agency and welcomes comments and questions. 5735 E1 Camino Real —P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 7 ATASCADERO MAIN STREET ACTIVITY BULLET LIST FISCAL YEAR 2005 - 2006 Economic Restructuring Committee: Major recommendations to the Board - • Support the Gearhart Project at the corner of El Camino Real and Entrada. • Support video screens proposed for Gearhart project at El Camino Real and Entrada. • Coordinate with Colony Square representatives to facilitate that project. • Request the city require contributions from major retail development outside the retail core. Other activities — Maintained Property/Space Availability report for distribution through Main Street office. Richard Shannon of Peabody & PLUM Realty provides information regarding properties for sale and/or lease. That information is posted on the Main Street website. Received presentation from Bob Lata, City of Paso Robles, regarding redevelopment. Mr. Lata was invited by the group to talk about Paso Robles' experience with the redevelopment process. • Received presentation from Warren Frace, City of Atascadero regarding downtown developments and the city General Plan. Mr. Frace presented an excellent talk updating committee members on various downtown projects. He also summarized the genesis and implementation.of the city's general plan. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@itascaderomainstreet.org 0 n Promotion Committee: Majonrecommendations to the Board - • Change branding of downtown to Historic Colony District. • Request fagade improvement funds to cover costs of historic plaques for downtown buildings. • Make entrance, freeway, announcement signage high priority. • Facilitate and assist other groups to establish new, events rather than developing new Main Street events. Other activities — • Winter Wonderland This year's event was the best -attended ever. It was staged in the newly -upgraded Sunken Gardens and made full use of the park's new power grid. Thousands of people, young and old, attended the event to enjoy the snow, entertainment, food and Santa Claus. • Annual Dinner For the first time this annual event was staged at the Carlton Hotel. It was a sell- out and the new silent auction component proved to be a successful fund-raiser n for the organization. Businesses were showcased in a special video presentation and attendees were addressed by KPRL's Joe Benson and Mayor Tom O'Malley. Outgoing board members were honored, new board members were inducted and the Board Member of the Year, Vivian Michel, was honored. W ® Sweetheart Stroll This event was also the largest of the strolls staged over the last five years. Twenty wineries from north and south county, 39 local businesses (included seven restaurants) welcomed people downtown for the wine -and -chocolate stroll. A new component of this year' stroll was a dance demonstration at the Carlton Hotel featuring tango, swing, ballroom and salsa. • Springtime In The Colony This event also grew, adding a community health faire to the traditional Easter Egg Hunt. Food and crafts vendors, picnic games, and musical entertainment added to the fun. • Developed downtown directory maps for antique/gift shops and restaurants. New maps and directories for downtown businesses were developed and distributed to local hotels and B&Bs. These materials are now being update for re- printing for the next year. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 Fax: (805) 462-0173 — email: info@ataseaderomainstrect.org 9 • Assisted with locating new major sponsor for Hot El Camino Nite. Main Street worked to support and assist city staff with this major downtown event. Locating a new major underwriting sponsor, assisting with staging their display area and coordinating food and music for the sponsor were significant contributions. Implemented co-op advertising project engaging 15 local merchants in a multi- media campaign during the Christmas holiday season. Main Street coordinated an $8,000 holiday advertising blitz featuring insertions in local TV, radio and newspaper. Main Street did all video, audio and print production for participating merchants, a $7,500 value, bringing the total value of the campaign to more than $15,000. Assisted with development of new events by other groups: Above The Grade Plein Air Festival Local artists will stage a North County version of this popular outdoor art festival at the end of April 2006. Main Street is coordinating facility reservation, assisting with solicitation of wineries and helping with promotion. • Porsche Rendezvous Main Street has been asked by a statewide Porsche car club to help facilitate a show in late August 2006. The program will consist of 200 car owners visiting the community, staging a show around the Sunken Gardens and cruising to local I 1 scenic areas. North County Farmers Market Main Street has led the effort for more than a year to convince the North County Farmers Market to re -locate the Wednesday afternoon event to the Sunken Gardens area. Recently, after a presentation by the Executive Director, the Mayor of Atascadero and the Assistant City Manager, the NCFM board decided to make the move beginning June 7, 2006. A steering committee has been formed to coordinate the NFCM efforts with Main Street and city activities on Wednesday afternoons/evenings. The result will be a "Colony Night In Atascadero' that will feature a variety of activities and shopping opportunities designed to attract large numbers of people downtown on Wednesdays. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 46270173 — email:.info@atascaderomainstreet.org 10 Design Committee: Major recommendations -to the Board - • Establish `a Design Review Board for downtown projects. ; • Establish a Facade Improvement Award Mixer. • Establish a timeline for the downtown lighting. • Support Atascadero Creek Trail and Restoration project. • Express concern re: configuration of Gearhart Ikoject'at E1 Camino Real and Entrada. _ - • Request meeting with city staff re: Uwis Bridge design.- • Request city staff seek formal input from Design Committee re: facade improvementprogram. • Support Colony Square project if it addresses parking, landscaping and downtown design elements: • Support enforcement of the city's sign ordinance. • Request the city reconsider first floor zoning ordinance. • Take steps to insure timely installation of streetscape improvements. •, Support elements of the plan for the pedestrian bridge.. • Remove exemption from Planning Commission review for construction projects of less than 10,000 square feet. • Request city make downtown design guidelines mandatory. • Request city re -open public,discussion on downtown design guidelines. Other. activities - Took field trip to Arroyo Grande to meet with director of the Village of Arroyo Grande business group and tour their downtown. The committee learned about the successful business association in the city and how theirmajor event, the Strawberry Festival, funds most of their downtown improvements including landscaping, maintenance and lighting,, Developed formal application process for, fast facade improvement project. This program, which began inan informal manner more than a year ago, has now been established as a regular feature of the Main Street service inventory. There is now a well-defined process for identifying likely projects, taking/processing applications, selecting projects and completing fast facade_improvement tasks. . During the last year two more projects were; completed; Musicians and Unlimited and Accommodating,You, both storefronts on' Traffic Way. Total cost: less than $500:00. • At the city's request, the committee developed a list of proposed sites for new light poles in the downtown'area. City staff used this list to refine its plan for adding light poles to the downtown area. 5735 El Camino Real — P.O. Box 3090- Atascadero, CA 93422 _ (805) 462-0177 — Fax (805),.462-0173 _ email`. 1 info@ atascaderomainstreet:org':. 11 Reviewed fagade improvement proposal for Vetter building on Entrada. Greg . Ravatt, architect for the city's fagade improvement program and co-chairman of the Main Street Design Committee, made a presentation to the committee re: proposals for improving the building on Entrada containing the Sax Corral and Strasse Porsche Parts. The city has since put the fagade improvement program on hold. Completed first floor appearance reviews for State Farm office and the Old Bakery. At the request of the city, an ad hoc subcommittee has reviewed these two projects and returned paperwork to the city staff. Assisted Colony Days Committee with production of Swing In The Colony. Executive Director Steve Martin continues to serve on the Colony Days Board. Representatives from Main Street, including Ronda Robb (our vendor coordinator) joined the Colony Days Committee to help organize and implement last year's event. Main Street will continue to be involved with Colony Days. Placed representative on city's Creek Improvement Task Force. Jan Bewley serves as Main Street's representative to this group. She has presented creek development materials to the board and a joint meeting of the Board and Design Committee. Worked with Chamber of Commerce on special sales events and educational seminars. Executive Director Steve Martin continues to work on the Chamber's Media & Marketing Committee and assists the Chamber with poster/flyer design and other services as needed. Other Committee Recommendations: At the direction of the Board of Directors, an ad hoc committee consisting of members of the Design and Economic Restructuring Committees met to consider the advisability of request that downtown first floor zoning be reconsidered. The committee voted to recommend to the board that it is premature at this time to request that first floor zoning be restricted to commercial uses. Representatives from the Main Street organization are working as part of the city's ad hoc committee to review the portions of the city's sign ordinance dealing with banners and A -frames. Recommendations have been given to city staff and will be forwarded to the council. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@ataseaderomainstreet.org 12 Board of Directors: Recommendations to City Council - • -Support CEQA for Gearhart project at El Camino Real. and Entrada. . • Support design for pedestrian bridge. Recommendation easement to allow connection to East Mall. • Support fagade improvement program. • Request downtown lighting development comparable to standards at the Carlton Hotel. • Support contributions to downtown core from retail construction projects outside the core exceeding 100,000 square feet. • Support making downtown design guidelines mandatory. • Support re -opening of public discussion on downtown design guidelines. Other activities — • Initiated new training/orientation for board members regarding Main Street philosophy/structure, conflict of interest rules and Brown Act requirements. Newly -elected board members received a two hour orientationprogram. They were presented with organization binders containing information about the Main Street program. The Ekecutive Director walked participants through Main Street's by-laws, policies, procedures and committee structures. Former city attorney Roy Hanley educated the group concerning the laws concerning conflict of interest and the open meeting requirements of the Brown Act. This orientation program will be used for all new board members in the future. • Held facilitated board retreat and goal -setting sessions. - The board'held a retreat in Paso Robles halfway through the current fiscal year to address organizational problems and update progress on Main Street goals. Recently, the board conducted a goal -setting session to formulate work plans for the upcoming fiscal year. A preliminary draft of those goals is included in this packet. Entered into associate fund-raising program with Partners Check Printing. Main Street has associated itself with this company for the purpose of offering is membership check -printing services and to secure a new revenue stream. Main Street receives a commission on each check -printing order from a Main Street member. We are awaiting our first progress report on this program. • Implemented weekly door-to-door informational memo distribution. In addition to the regular organization newsletter, downtown Main Street members receive a weekly memo delivered door-to-door by the Main Street Executive Director and other volunteers. The memo provides a timely source of information for business members. Advertising on the reverse side of the memo offers members a business -to -business promotional activity and provides revenue 5735 El Camino Real — P.O. 'Box 3090 — Atascadero, CA 93422 . (805) 462=0177 —Fax: (805) 462-0173 — email: info@atascaderomainstr-eet.org 13 to offset the cost of producing the memo. The memo is also distributed via e-mail to those who have requested this service. Upgraded organization's website. (Website received more than 12,000 visits resulting in more than 400,000 "hits" during the last year.) The website now reflects the "Colony District" re -branding and sports attractive pull-down menus that branch to each "arm" of the organization. The site also provides links to other sites including the city and the Chamber of Commerce. Among the documents available on-line are the district map, vendor application, forms and the Downtown Revitalization Plan. Soon, Main Street forms and brochures will be available on-line, as will survey services. Worked with citizens' group to set up a mechanism to collect contributions to be used for construction of a Veteran's Memorial sculpture. The Main Street board has set up a.second bank account at Mid -State Bank & Trust for the purpose of holding funds contributed by community members. A citizens committee will work with a Main Street ad hoc committee to shepherd this project. Re -vitalized the Organization Committee for the purpose of fund-raising. The Board of Directors has recognized the importance of fund-raising activities within the organization. The.Organization Committee, which had been combined with the Executive Committee two years ago, is once again a full-fledged committee. It has been charged with identifying $10,000 in new revenues for Main Street. Betty Finocchiaro serves as chairperson. Participated in tourism development activities. Executive Direct Steve Martin sits on the city's Promotion Coordinating Committee. He has, at no charge, developed a portal page website_ linking Atascadero with other tourism centers in the area. He has also developed a tourism development and marketing outline for the committee. In the future, Main Street Board President Vivian Michel will also attend the PCC meetings. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 —Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 14 0'1 ATASCADERO MAIN STREET DRAFT GOALS LIST FISCAL YEAR 2006 - 2007 OVERALL: We will strive to be positive, proactive and productive We will remain focused on our organization's mission statement. BOARD GOALS: • Change the name of Traffic Way • Attend as many Main Street training conferences as possible • Hold all committees accountable for their work plans • Support and adhere to the standards set down in the Downtown Design Guidelines • Communicate more effectively with the city and the community • Stage a Main Street orientation meeting for all members • Investigate any and all means to promote Main Street • Use the Internet to promote tourism in the downtown • Maintain strong relations with the Chamber of Commerce • Create positive relationships with local developers • Support the recommendations of the Tourism Report • Develop a policy addressing placement of public art • Support the development of public restrooms downtown • Assemble a booklet highlighting historic structures and their backgrounds • Increase utilization of the organization website • Support efforts to increase pedestrian access/safety (parking, sidewalks, etc.) • Support efforts to add new street lights downtown 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 15 ECONOMIC RESTRUCTURING COMMITTEE: ,(7 • Analyze and work to improve the mix of retail stores • Update the database of business and property owners • Address the issue of "part-time" businesses • Schedule several educational seminars for the membership • Develop a business recruitment package • Actively recruit new businesses • Create an economic development internship program using resources of Cal Poly, Cuesta College et al PROMOTION COMMITTEE: • Evaluate all existing events. Do they support Main Street goals? Are they profitable? • Add more "street events" like Sweetheart Stroll to the calendar • Improve communication with community re: events • Create more seasonal downtown activities • Work with Design Committee to produce a downtown banner program DESIGN COMMITTEE: I n • Work to design gateway features for the downtown • Work to extend street elements down Traffic Way and Entrada • Develop design for wayfinding signage , • Assemble a Design Assistance Team as per the Revitalization Plan • Develop informational kiosk(s) in the downtown • Work to improve downtown landscaping • Support/implement fast fagade improvement program • Work with businesses to address signage needs • Work with Promotion Committee to produce a downtown banner program ORGANIZATION COMMITTEE: • Update other local organizations regarding Main Street activities • Develop onsite workshops for Main Street members • Develop a new Main Street business directory • Generate $10,000 annually in new, recurring revenue. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 16 M1 ITEM NUMBER: RA A-3 DATE: 04/25/06 Community Redevelopment Agency of Atascadero Staff Report — Public Works Department City Parking Lot Funding Allocations (City parking lot located on East Mall, across the street from the Historic City Hall.) RECOMMENDATIONS: Board authorize the Executive Director to accept an easement from the Atascadero Unified School District (AVSD) over Lot 3 of Amendment D of Atascadero Colony, accept ownership of the portable units on the Lot, and pay $60,000.00 to the AUSD. DISCUSSION: Background: The Atascadero Unified School District (AUSD) is currently operating their Mommy and Me classes, as part of the Parent Education Program, in the 27,000 square foot portable units behind the City Parking Lot on East Mall (See Attachment A). They are moving the classes to the San Benito Elementary School site. This portable is located on two lots owned by the AUSD, Atascadero Creek Reservation No. 3 and Lot 3 of Amendment D of Atascadero Colony. The facility is air conditioned, has two bathrooms and is fully functioning. One of the goals of the Downtown Revitalization Plan is to increase Downtown parking. The City's parking lot on East Mall is designated a parking area in the Plan. If the portable unit was removed, the parking lot size in this area could be increased and pedestrians would have access along Atascadero Creek. City Staff has been in discussion with AUSD Staff about the portables and the use of the property. AUSD Staff has agreed to sell the existing portable buildings to the City and give an easement to the City on Lot 3 of Amendment D of Atascadero Colony for $60,000.00 (See Attachment B). Atascadero Creek Reservation # 3 is in the process of being given to the City as part of a settlement agreement. This would give the City control over all the property from the existing parking lot to Atascadero Creek. The portables can be used as a construction trailer for the Lewis Ave Bridge Project, a bathroom for select Downtown events, and the property under it can be used to expand the parking lot and pedestrian uses in the future. The portables would have to be sold and removed, or demolished, prior to the parking lot being expanded. 17 ITEM NUMBER: RA A-3 DATE: 04/25/06 FISCAL IMPACT: $60,000 of the budgeted funds from the Historic City Hall Parking Lot Project. ATTACHMENTS: Attachment A — Arial Map of area Attachment B — Easement Exhibit im 1 eT.. i }, W1 N n From: 8054617615 Page: 2/2 ...Date: 4171200610_14:30 AM EXHIBIT B Rye ve Ad Lot S / 4M67A w Lot A '> LLA 80-1 t S / x-061 Lot 8 h LLA 80-1 Lot G i / LLA 80-1 cot a Area of �0 �Lt;�80-N Pe5Gription ,- �6 0430Aexhihit3C.pro Page 2 of 2 V��t, �6 4 Lor 1 16 M 16 / PARCEL 3 43 PM 8 //// Grafit, Scala I°=80' O 80 160 This fax was received by GFI FAXmaker fax server. For more information, visit Mtp:l www.gfi.com 4/4/2006 Ai e)