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Home My WebLink AboutRDA Agenda Packet 0508079 »is 197e.-7 CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA Tuesday, May 8, 2007 6:30 P.M. City Hall Council Chambers 6907 EI Camino Real Atascadero, California REGULAR SESSION: 6:30 P.M. ROLL CALL: Chairperson O'Malley Vice Chairperson Beraud Board Member Brennler Board Member Clay Board Member Luna APPROVAL OF AGENDA: Roll Call COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to five minutes. Please state your name and address for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Community Forum, unless changed by the Board.) BOARD ANNOUNCEMENTS AND REPORTS: (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities. Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take action on items listed on the Agenda.) A. CONSENT CALENDAR: Community Redevelopment Agency Minutes — April 10, 2007 • Board Secretary Recommendation: Board approve the Community Redevelopment Agency minutes of April 10, 2007. [Board Secretary] 2. Annual Report from Atascadero Main Street • Fiscal Impact: None. • Recommendation: Agency Board receive Annual Report. [Executive Director] B. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director C. ADJOURNMENT 2 ITEM NUMBER: RA A-1 DATE: 05/08/07 CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY DRAFT MINUTES Tuesday, April 10, 2007, 6:30 P.M. REGULAR SESSION: 6:30 P.M. Chairperson O'Malley called the meeting to order at 6:31 p.m. ROLL CALL: Present: Board Members Brennler, Clay, Luna, Beraud, and Chairperson O'Malley Absent: gone Others Present: Board Secretary Marcia McClure Torgerson, Recording Secretary Grace Pucci Staff Present: Executive Director Wade McKinney, Assistant Executive Director Jim Lewis, Administrative Services Director Rachelle Rickard, Community Development Director Warren Frace, Public Works Director Steve Kahn, Community Services Director Brady Cherry, Police Lt. Carole Robinson, Fire Chief Kurt Stone, and City Attorney Patrick Enright. APPROVAL OF AGENDA: MOTION: By Vice Chairperson Beraud and seconded by Board Member Luna to approve the agenda. Motion passed 5:0 by a roll -call vote. COMMUNITY FORUM: None BOARD ANNOUNCEMENTS AND REPORTS: None RDA Draft Minutes 04/10/07 Page 1 of 2 3 RECONSIDERATION 1. Reconsideration - of the Traffic Way Park improvements approved on March 13, 2007. (Chairperson Tom O'Malley) Chairperson O'Malley stepped down from consideration of this item stating he owns property in the vicinity of the park. MOTION: By Board Member Luna and seconded by Board Member Clay to authorize the Administrative Services Director to appropriate $183,500 of Redevelopment Agency Funds to frontage improvements along the south side of Traffic Way from Olmeda Avenue to the eastern boundary of Colony Park. Motion passed 4:0 by a roll -call vote. Chairperson O'Malley rejoined the hearing. A. CONSENT CALENDAR: 1. Community Redevelopment Agency Minutes — March 13, 2007 • Board Secretary Recommendation: Board approve the Community Redevelopment Agency minutes of March 13, 2007. [Board Secretary] MOTION: By Board Member Luna and seconded by Board Member Brennler to approve Item #A-1. Motion passed 5:0 by a roll -call vote. B. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director None C. ADJOURNMENT Chairperson O'Malley adjourned the meeting at 6:36 p.m. MINUTES PREPARED BY: Grace Pucci, Recording Secretary RDA Draft Minutes 04/10/07 Page 2 of 2 n ITEM NUMBER: RA A-2 DATE: 05/08/07 Community Redevelopment Agency of Atascadero Staff Report — Executive Director Annual Report from Atascadero Main Street RECOMMENDATION: Agency Board receive Annual Report. DISCUSSION: Background: The Agency entered into an Agreement to provide services with Atascadero Main Street on or about September 2002. Pursuant to the terms of that agreement, Atascadero Main Street is required to furnish an annual report outlining the accomplishments of the preceding year, and a work plan for the upcoming year. ATTACHMENT: Copy of Annual Report 5 ANNUAL REPORT 2006-2007 Prepared April 5, 2007 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org VA Introduction The annual report of activities and accomplishments for the Atascadero Main Street is organized as follows: Activity Bullet List for 2006-2007 Main Street committees work on specific activities supporting goals set by the Main Street Board of Directors. Main Street committees -also make recommendations to the board. The board reviews committee recommendations and determines whether to support, modify or reject those recommendations. This section lists specific activities and actions taken by Main Street committees and the Board of Directors. Draft of Board Goals for 2007-2008 The Board of Directors has established this draft of its list of goals for the next fiscal year. The board has also made preliminary determinations on which committees should be responsible for working on which goals, while stressing that committees should work together to complete these tasks in an integrated manner. As always, the Atascadero Main Street Board of Directors appreciates the support of the City of Atascadero and the Atascadero Redevelopment Agency and welcomes comments and questions. 1 1 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 —Fax: (805) 462-0173 — email: info@atascaderomainstreet.org D ATASCADERO MAIN STREET ACTIVITY BULLET LIST FISCAL YEAR 2006-2007 Main Street Staff & Volunteers Winter Wonderland This year's event was the best -attended ever. Thousands of people, young and old, attended the event to enjoy the snow, entertainment, food and Santa Claus. This event, coupled with the city -sponsored ice-skating rink, created a sustained interest in the downtown area throughout the season. • Staged second annual Wine & Wassail holiday stroll downtown. • Annual Dinner This annual event was staged at the Carlton Hotel. It was a sell-out and the silent auction component was a successful fund-raiser for the organization. Highlights of the year's activities were showcased in a special video presentation. Volunteers were honored and new board members were installed. • Sweetheart Stroll This year's stroll was postponed by rain. It was replaced by the Springtime Stroll. About two dozen businesses, 10 wineries, a dozen artists and several dance instructors participated. • Staged "Show & Shine" car show in conjunction with Hot El Camino Nite. Established a vendor/entertainment area in the Sunken Gardens that drew and retained crowds throughout the evening. • Staged a new vendor event, "Colony Craft Fair" on Labor Day Weekend in the Sunken Gardens. Attracted 20 vendors and associated traffic. • Assisted Colony Days Committee with its annual event. Atascadero Main Street assisted with parade application processing, parade layout and parade scripting. The day of the event, Main Street sponsored a beer booth adjacent to the Sunken Gardens. Main Street also poured wine for Swing In The Colony events. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org E • Assisted with Mayor's Dinner at Atascadero Lake, raising more than $825 for the cause. • North County Farmers Market — Solicited donations for musical acts which performed weekly. Staged a Pirate's. Day Treasure Hunt, Children's Story Area, and an Ice Cream Social. Each week MainStreet sets up banners and flags for the market. • Maintained and enhance the organization's website. • Produced and hand -delivered weekly memo to update members on downtown developments and other issues of interest. • Executed a two-month memo survey to determine needs of downtown merchants. (Copies delivered to council.) Economic Restructuring, Committee • Completed new survey of downtown merchants. • Assembled business recruitment package. • Pro -actively contacted businesses that would be a "good fit" for addition to the downtown. Design Committee • Accomplished three appearance reviews at the request of the city. • Assisted with the development of a downtown banner program, yet to be implemented. Other • Worked with city staff on creek development plan. • Worked with city staff on bridge development plan. • Worked with city staff on wayfinding signage plan. • Worked with city staff on streetscape improvement plan. • Worked with city staff on downtown lighting plan. • Worked with city staff on traffic circulation/parking issues. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstrect.org 10 WJ Board of Directors: 7) Recommendations to City Council - n r) • Support CEQA process for Gearhart project at E1.Camino Real and Entrada. • Request downtown lighting development comparable to standards at the Carlton Hotel. • Support contributions to downtown core from retail construction projects outside the core exceeding 100,000 square feet. • Support making downtown design guidelines mandatory. • Support re -opening of public discussion on downtown design guidelines. • Support Planning Commission review for new construction projects under 10,000 square feet. • Support reversion to "Retail only" of first floor except with CUP. • Support changing the name of Traffic Way • Support the development of public restrooms downtown. • Support efforts to increase pedestrian access/safety (parking, sidewalks, etc.). • Support efforts to add new street lights downtown. 5735 El Camino Real — P:O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462=0173 — email: info@atascaderomainstrect.org 11 ATASCADERO MAIN STREET DRAFT GoALs LIST FISCAL YEAR 2007-2008 OVERALL: We will strive to be positive, proactive and productive. We will remain focused on our organization's mission statement. BOARD GOALS: • Attend as many Main Street training conferences as possible • Hold all committees accountable for their work plans • Support and adhere to the standards set down in the Downtown Design Guidelines • Communicate more effectively with the city and the community • Investigate any and all means to promote Main Street • Use the Internet to promote tourism in the downtown • Maintain strong relations with the Chamber of Commerce • Create positive relationships with local developers • Support the recommendations of the Tourism Report • Assemble a booklet highlighting historic structures and their backgrounds • Facilitate a workshop seminar to assist Main Street and other organizations in staging special events • Increase utilization of the organization website 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 12