HomeMy WebLinkAboutTBID_2018-08-15_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, August 15, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Alexander called the meeting to order at 2:33 p.m.
ROLL CALL:
Present: Board Member O'Malley, Board Member Sohi, Vice -Chairperson
Brewer, and Chairperson Alexander
Vacant: None.
Absent: Board Member Dawson
Staff Present: Destination Management Consultant Amanda Diefenderfer, Destination
Management Consultant Angelica Ottman, Destination Management
Coordinator Hanna Meisinger, Marketing Consultant Ashlee Akers,
Marketing Consultant Chelsea Modlin and Deputy City
Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Vice Chairperson Brewer and seconded by Board Member Sohi
to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — July 18, 2018
Recommendation: Approve the Draft Action Minutes of July 18, 2018. [Big Red
Marketing]
MOTION: By Vice Chairperson Brewer and seconded by Board Member Sohi
Y to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
Atascadero TBID
August 15, 2018
Page 1 of 3
B. BUSINESS ITEMS
1. Right Angle Inc. Advertisement Opportunity
• Recommendation: Approve $12,000 advertisement opportunity as presented with
Right Angle Inc. [Verdin]
• Fiscal Impact (GL 2502): $12,000.
Marketing Consultant Akers shared Verdin's recommendation for the advertisement
opportunity with Right Angle Inc. and answered questions from the Board. Chairperson
Alexander abstained from the vote due to a conflict of interest.
PUBLIC COMMENT: Jessica Sohi
MOTION: By Board Member O'Malley and seconded by Vice Chairperson
Brewer to approve the $12,000 advertisement opportunity as
presented with Right Angle Inc.
Motion passed 3:0 with 1 abstention by a roll call vote.
2. Modify ATBID Board Meeting Schedule
• Recommendation: Approve 10 -month annual ATBID Board Meeting
schedule. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman presented the opportunity to modify the
meeting schedule to eliminate July and December's meetings and answered questions from
the Board. Board Member O'Malley excused himself from the meeting at 2:55pm following
the roll call vote of this motion.
PUBLIC COMMENT: None.
MOTION: By Board Member Sohi and seconded by Vice Chairperson Brewer
to approve the recommendation to move to a 10 -month annual
ATBID Board Meeting schedule.
Motion passed 4:0 by a roll call vote.
Board Member O'Malley left the meeting at 2:55 p.m.
3. Monthly Marketing Statistics Summary
• Recommendation: Receive and file July Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Modlin gave the presentation and answered questions from the Board.
Marketing Consultant Akers dispersed the 2018-2019 Marketing Plan (Exhibit A) and the
Fall Advertising Campaign Concepts (Exhibit B1 & 62).
PUBLIC COMMENT: None.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
Atascadero TBID
August 15, 2018
Page 2 of 3
4. Monthly Budget Report
Recommendation: Receive and file June Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman presented the Monthly Budget Report and
dispersed the updated TOT report (Exhibit C). Destination Management Consultant
Diefenderfer explained the TOT report and answered questions from the Board.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed by the Board.
C.UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi shared there was no meeting and
no updates.
2. Visit SLO CAL Marketing Committee Update — Marketing Consultant Modlin shared
there was no meeting and no updates.
3. Destination Management Update — Big Red Marketing — Destination Management
Consultant Ottman shared that CiderFest will not be having an event in 2019.
4. City Business Update — Deputy City Manager Banish shared city updates and handed
out the Crusin' Weekend flyer (Exhibit D).
C. BOARD MEMBER COMMENTS:
1. Vice Chairperson Brewer announced his resignation from the Colony Inn and his
resulting resignation from the ATBID Board.
2. Deputy City Manager Banish shared that the moving collection of TOT to monthly
will be brought to a City Council meeting in October, November, or December.
3. Chairperson Alexander requested that Expedia be approached to improve the reach
of Atascadero when searching nearby locations.
E. ADJOURNMENT
Chairperson Alexander adjourned the meeting at 3:38 p.m.
MINUTES PREPARED BY:
Amanda Diefenderfer, Destination Management Consultant
Exhibit A — 2018-2019 Marketing Plan by Verdin
Exhibit B1 — Fall Advertising Campaign Concepts by Verdin
Exhibit B2 — July Marketing Presentation by Verdin
Exhibit C — TOT Report by Big Red Marketing
Exhibit D — Cruisin' Weekend Program by Deputy City Manager
APPROVED: September 19, 2018
Atascadero TBID
August 15, 2018
Page 3 of 3