HomeMy WebLinkAboutTBID_2018-06-20_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, June 20, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
Chairperson Sohi called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: Board Member Brewer, Board Member Dawson, Vice Chairperson
Alexander, and Chairperson Sohi.
Vacant: None.
Absent: Board Member O'Malley (arrived at 2:52 p.m.).
Staff Present: Destination Management Consultant Amanda Diefenderfer, Destination
Management Consultant Angelica Ottman, Destination Management
Coordinator Hanna Meisinger, Marketing Consultant Stephanie
Sawyer, Marketing Consultant Ashlee Akers and Deputy City
Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Brewer and seconded by Vice Chairperson
Dawson to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: Stacie Jacob announced that Paso Robles is exploring the
economic feasibility of a $26 million -dollar conference center and handed out a press
release (Exhibit A).
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes - May 16, 2018
- Recommendation: Approve the Draft Action Minutes of May 16, 2018. [Big Red
Marketing]
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MOTION: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
B. BUSINESS ITEMS
1. Visit Atascadero 2018/2019 Marketing Plan Presentation
• Recommendation: Receive and file Visit Atascadero marketing plan presentation
for fiscal year 2018/2019. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Ashlee Akers from Verdin gave the presentation, handed out a hard
copy version of the marketing plan (Exhibit B), and answered questions from the Board.
Board Member O'Malley arrived at 2:52 p.m.
Public Comment: None.
Visit Atascadero 2018/ 2019 Marketing Plan Presentation was
received and filed by the Board.
2. ATBID Event Sponsorship Renewal Policy
• Recommendation: Approve the ATBID Event Sponsorship Renewal Policy. [Big
Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Angelica Ottman from Big Red Marketing gave the
presentation and answered questions from the Board.
Public Comment: None.
MOTION: By Board Member Brewer and seconded by Chairperson Sohi to
approve the ATBID Event Sponsorship Renewal Policy.
Motion passed 5:0 by a roll call vote.
3. Central Coast Cider Festival Event Recap Presentation
• Recommendation: Receive and file event recap presentation on the 2018
Central Coast Cider Festival. [Cider Fest]
• Fiscal Impact (GL 2802): None.
Stacie Jacob from Solterra Strategies gave the presentation and answered questions from
the Board.
Public Comment: Jessica Sohi and Jackie Meisinger.
Event recap presentation was received and filed by the Board.
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June 20, 2018
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4. Monthly Marketing Statistics Summary
• Recommendation: Receive and file May Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Sawyer gave the presentation and answered questions from the
Board.
Public Comment: Jessica Sohi.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
5. Monthly Budget Report
• Recommendation: Receive and file April Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman gave the presentation and answered questions
from the Board.
Public Comment: Jessica Sohi.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update — No meeting in June and no updates.
2. Visit SLO CAL Marketing Committee Update — Marketing Consultant Sawyer
provided an update, reported that there are no co-op opportunities at this time and
handed out a summary of the meeting (Exhibit C).
3. Short-term Rentals Update — Deputy City Manager Banish provided an update and
handout (Exhibit G).
4. Destination Management Update — Destination Management Consultant Ottman
shared that there are new short-term rentals to report to the City.
5. City Business Update — Deputy City Manager Banish presented City updates, handed
out the Chef Summer Sizzle Schedule (Exhibit D), the Saturday in the Park Summer
Concert Series (Exhibit E) and the Atascadero Lakeside Wine Festival Program
(Exhibit F).
D. BOARD MEMBER COMMENTS
Chairperson Sohi requested that the Board discuss ATBID lodging properties reporting
TOT monthly and provided a STR report (Exhibit H).
E. ADJOURNMENT
Chairperson Sohi adjourned the meeting at 4:25 p.m.
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MINUTES PREPARED BY:
Diefenderfer, Destination Management Consultant
Exhibit A — Paso Robles Explores Economic Feasibility of a $26+ Million Conference Center Press Release
by Stacie Jacob
Exhibit B — 2018/2019 Marketing Plan by Verdin
Exhibit C — Visit SLO CAL Marketing Committee Update by Verdin
Exhibit D — Chef Summer Sizzle Schedule by Deputy City Manager Banish
Exhibit E — Saturday in the Park Summer Concert Series by Deputy City Manager Banish
Exhibit F — Atascadero Lakeside Wine Festival Program by Deputy City Manager Banish
Exhibit G — Vacation Stay Rental Update by Deputy City Manager Banish
Exhibit H — STIR Report by Chairperson Sohi
APPROVED: July 18, 2018
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