HomeMy WebLinkAboutTBID_2018-05-16_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, May 16, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Sohi called the meeting to order at 2:30 p.m.
ROLL CALL:
Present: Board Member Brewer, Board Member O'Malley, Board Member
Dawson, Vice Chairperson Alexander, and Chairperson Sohi.
Vacant: None.
Absent: None.
Staff Present: Destination Management Consultant Amanda Diefenderfer,
Destination Management Consultant Angelica Ottman, Marketing
Consultant Ashlee Akers, Marketing Consultant Stephanie Sawyer,
and Deputy City Manager /Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
Motion: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT:
None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes —April 18, 2018
❑ Recommendation: Approve the Draft Action Minutes of April 18, 2018. [Big Red
Marketing]
Motion: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the consent calendar with the note to
correct the typo in the minutes noting Board Member Dawson as
present at the meeting.
Motion passed 4:0 by a roll call vote.
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Board Member Dawson arrived of 2:34 p.m.
B. BUSINESS ITEMS
1. Central Coast Craft Beer Fest Event Recap Presentation
❑ Recommendation: Receive and file event recap presentation on the 2018
Central Coast Craft Beer Fest. [Central Coast Craft Beer Fest]
❑ Fiscal Impact (GL 2802): None.
Matt Dolman of Central Coast Craft Beer Fest gave a recap presentation of the 2018 Central
Coast Craft Beer Fest (Exhibit A) and answered questions from the Board.
Public Comment: Jessica Sohi.
Event recap presentation was received and filed by the Board.
2. Tent City Marathon Event Recap Presentation
0 Recommendation:
1. Receive and file event recap presentation on the 2018 Tent City
Marathon.
2. Approve sponsorship of the 2019 Tent City Marathon in the amount of
$15,000. [Vitality Fitness]
❑ Fiscal Impact (GL 2802: $15,000.
Victoria Hartt of Vitality Fitness gave a recap presentation of the 2018 Tent City Marathon,
presented an application for the 2019 Tent City Marathon (Exhibit B), and answered
questions from the Board.
Public Comment: None.
Event recap presentation was received and fled by the Board.
Motion: By Board Member O'Malley and seconded by Vice Chairperson
Alexander to approve the 2019 sponsorship of the Tent City
Marathon in the amount of $15,000.
Motion passed 5:0 by a roll call vote.
3. Visit Atascadero 20_1812019 Planning Presentation
❑ Recommendation: Receive and file Visit Atascadero planning presentation for
fiscal year 2018/2019. [Big Red Marketing & Verdin]
❑ - Fiscal Impact: None.
Marketing Consultant Akers and Destination Management Consultant Diefenderfer gave a
presentation (Exhibit C) regarding the planning for ATBID activity in the 2018/2019 fiscal
year, handed out a draft budget for 2018/2019 fiscal year (Exhibit D) and answered
questions from the Board.
Public Comment: Jessica Sohi.
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May 16, 2018
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The Planning Presentation was received and filed by the Board.
4. Marketing Services Contract Renewal
❑ Recommendation: Board to endorse Contract Amendment No. 3 with Verdin, for
marketing services, to renew the contract for an additional one -year period with
contract end date of 6/3012019 and revise compensation for an annual amount
not to exceed $206,000. [ Verdin]
❑ Fiscal Impact (GL Varied) $206,000.
Marketing Consultant Akers gave a presentation regarding the contract renewal for
Verdin's services in the area of marketing and answered questions from the Board.
Public Comment: None.
Motion: By Board Member O'Malley and seconded by Board Member
Brewer to approve the Verdin contract extension in the amount
not to exceed $206,000.
Motion passed 5:0 by a roll call vote.
5. Destination Management Services Contract Renewal
❑ Recommendation: Board to endorse Contract Amendment No. 3 with Big Red
Marketing for destination management services, to renew contract for an
additional one -year period with contract end date of 06/30/2019 and revise
compensation for an annual amount not to exceed $45,250. [Big Red Marketing]
❑ Fiscal Impact (GL Varied $45,250.
Destination Management Consultant Diefenderfer gave a presentation regarding contract
renewal for Big Red Marketing's services in the area of destination management and
answered questions from the Board.
Public Comment:
Motion: By Board Member O'Malley and seconded by Board Member
Dawson to approve the Big Red Marketing contract extension in
the amount not to exceed $45,250.
Motion passed 5:0 by a roll call vote.
6. Monthly Marketing Statistics Summary
❑ Recommendation: Receive and file April Marketing Statistics Report. [ Verdin
Marketing]
❑ Fiscal Impact: None.
Marketing Consultant Sawyer gave the presentation and answered questions from the
Board.
Public Comment: None.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
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7. Monthly Budget Report
❑ Recommendation: Receive and file March Budget Report. [Big Red Marketing]
❑ Fiscal Impact: None.
Destination Management Consultant Ottman gave the presentation, handed out an event
sponsorship summary report (Exhibit E) and answered questions from the Board.
Public Comment: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update — No updates.
2. Visit SLO CAL Marketing Committee Update — Marketing Consultant Sawyer
provided an update and handed out a.summary of the meeting (Exhibit F).
3. Destination Management Update — Destination Management Consultant Ottman
shared the educational opportunity through Wine Speak and that there is a lodging
owner's meeting scheduled for June 4.
4. City Business Update -- Deputy City Manager Banish presented annual assessment
and report, renewal process is going to council, and gave an update on Brew at the
Zoo.
D. BOARD MEMBER COMMENTS
E. ADJOURNMENT
Chairperson Sohi adjourned the meeting at 5:03 p.m.
MINUTES PREP
Amanda Diefenderfer, Destination Management Consultant
Exhibit A — Central Coast Beer Festival Presentation by Matt Dolman
Exhibit B — Tent City Marathon 2019 Event Support Application by Victoria Hartt
Exhibit C — Visit Atascadero Planning Presentation by Verdin & Big Red Marketing
Exhibit D -- Visit Atascadero 2018/2019 Draft Budget by Big Red Marketing
Exhibit E — Event Sponsorship Summary Report by Big Red Marketing
Exhibit F — Visit SLO CAL Marketing Committee Update by Verdin
APPROVED: June 20, 2018
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