HomeMy WebLinkAboutTBID_2018-07-18_Agenda PacketADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, July 18, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
OATH OF OFFICE: Board Members Deana Alexander, Daniel Brewer, and Amar Sohi
with terms ending June 30, 2020, to be sworn in by City Clerk or Deputy City Clerk.
ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites
Vice-Chairperson Deana Alexander, The Carlton Hotel
Board Member Jaclyn Dawson, SpringHill Suites by Marriott
Board Member Tom O’Malley, Portola Inn
Board Member Daniel Brewer, Best Western Plus Colony Inn
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1.ATBID Draft Action Minutes – June 20, 2018
•Recommendation: Approve the Draft Action Minutes of June 20, 2018. [Big Red
Marketing]
B. BUSINESS ITEMS
1.Right Angle Inc. Presentation
•Recommendation: Receive and file Right Angle Inc. presentation. [David Wilson]
•Fiscal Impact: Up to $12,000 annually.
2.Election of Chairperson and Vice Chairperson for the Atascadero Tourism
Business Improvement District (ATBID) Advisory Board
•Recommendation: ATBID Board to elect one member to serve as Chairperson
and elect one member to serve as Vice Chairperson for the ATBID Advisory
Board. [Big Red Marketing]
•Fiscal Impact: $10,000.
3.TOT Reporting
•Recommendation: Discuss and provide staff direction on TOT Reporting for
Lodging properties to report and/ or submit payment of TOT monthly vs. quarterly.
[Big Red Marketing]
•Fiscal Impact: Up to $8,000.
4.Monthly Marketing Statistics Summary
•Recommendation: Receive and file June Marketing Statistics Report. [Verdin]
•Fiscal Impact: None.
5.Monthly Budget Report
•Recommendation: Receive and file May Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
C.UPDATES
1.Visit SLO CAL TMD Update – Chairperson Sohi
2.Visit SLO CAL Marketing Committee Update – Verdin
3.Destination Management Update – Big Red Marketing
4.City Business Update – City Manager’s Office
D.BOARD MEMBER COMMENTS
E.ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1.Give your name for the record (not required)
2.State the nature of your business.
3.All comments are limited to 3 minutes.
4.All comments should be made to the Chairperson and Advisory Board.
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1.You must approach the lectern and be recognized by the Chairperson
2.Give your name (not required)
3.Make your statement
4.All comments should be made to the Chairperson and Advisory Board
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6.All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ITEM NUMBER: A-1
DATE: 07/18/18
Atascadero TBID
June 20, 2018
Page 1 of 4
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Wednesday, June 20, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Sohi called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: Board Member Brewer, Board Member Dawson, Vice Chairperson
Alexander, and Chairperson Sohi.
Vacant: None.
Absent: Board Member O’Malley (arrived at 2:52 p.m.).
Staff Present: Destination Management Consultant Amanda Diefenderfer, Destination
Management Consultant Angelica Ottman, Destination Management
Coordinator Hanna Meisinger, Marketing Consultant Stephanie
Sawyer, Marketing Consultant Ashlee Akers and Deputy City
Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Brewer and seconded by Vice Chairperson
Dawson to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: Stacie Jacob announced that Paso Robles is exploring the
economic feasibility of a $26 million-dollar conference center and handed out a press
release (Exhibit A).
A. CONSENT CALENDAR
1.ATBID Draft Action Minutes – May 16, 2018
•Recommendation: Approve the Draft Action Minutes of May 16, 2018. [Big Red
Marketing]
Page 4 of 27
ITEM NUMBER: A-1
DATE: 07/18/18
Atascadero TBID
June 20, 2018
Page 2 of 4
MOTION: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
B. BUSINESS ITEMS
1.Visit Atascadero 2018/2019 Marketing Plan Presentation
•Recommendation: Receive and file Visit Atascadero marketing plan presentation
for fiscal year 2018/2019. [Verdin]
•Fiscal Impact: None.
Marketing Consultant Ashlee Akers from Verdin gave the presentation, handed out a hard
copy version of the marketing plan (Exhibit B), and answered questions from the Board.
Board Member O’Malley arrived at 2:52 p.m.
Public Comment: None.
Visit Atascadero 2018/ 2019 Marketing Plan Presentation was
received and filed by the Board.
2.ATBID Event Sponsorship Renewal Policy
•Recommendation: Approve the ATBID Event Sponsorship Renewal Policy. [Big
Red Marketing]
•Fiscal Impact: None.
Destination Management Consultant Angelica Ottman from Big Red Marketing gave the
presentation and answered questions from the Board.
Public Comment: None.
MOTION: By Board Member Brewer and seconded by Chairperson Sohi to
approve the ATBID Event Sponsorship Renewal Policy.
Motion passed 5:0 by a roll call vote.
3.Central Coast Cider Festival Event Recap Presentation
•Recommendation: Receive and file event recap presentation on the 2018
Central Coast Cider Festival. [Cider Fest]
•Fiscal Impact (GL 2802): None.
Stacie Jacob from Solterra Strategies gave the presentation and answered questions from
the Board.
Public Comment: Jessica Sohi and Jackie Meisinger.
Event recap presentation was received and filed by the Board.
Page 5 of 27
ITEM NUMBER: A-1
DATE: 07/18/18
Atascadero TBID
June 20, 2018
Page 3 of 4
4. Monthly Marketing Statistics Summary
• Recommendation: Receive and file May Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Sawyer gave the presentation and answered questions from the
Board.
Public Comment: Jessica Sohi.
The Monthly Marketing Statistics Summary
was received and filed by the Board.
5. Monthly Budget Report
• Recommendation: Receive and file April Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman gave the presentation and answered questions
from the Board.
Public Comment: Jessica Sohi.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update – No meeting in June and no updates.
2. Visit SLO CAL Marketing Committee Update – Marketing Consultant Sawyer
provided an update, reported that there are no co-op opportunities at this time and
handed out a summary of the meeting (Exhibit C).
3. Short-term Rentals Update – Deputy City Manager Banish provided an update.
4. Destination Management Update – Destination Management Consultant Ottman
shared that there are new short-term rentals to report to the City.
5. City Business Update – Deputy City Manager Banish presented City updates, handed
out the Chef Summer Sizzle Schedule (Exhibit D), the Saturday in the Park Summer
Concert Series (Exhibit E) and the Atascadero Lakeside Wine Festival Program
(Exhibit F).
D. BOARD MEMBER COMMENTS
Chairperson Sohi requested that the Board discuss ATBID lodging properties reporting
TOT monthly.
E. ADJOURNMENT
Chairperson Sohi adjourned the meeting at 4:25 p.m.
MINUTES PREPARED BY:
Page 6 of 27
ITEM NUMBER: A-1
DATE: 07/18/18
Atascadero TBID
June 20, 2018
Page 4 of 4
_______________________________________________
Amanda Diefenderfer, Destination Management Consultant
Exhibit A – Paso Robles Explores Economic Feasibility of a $26+ Million Conference Center Press Release
by Stacie Jacob
Exhibit B – 2018/2019 Marketing Plan by Verdin
Exhibit C – Visit SLO CAL Marketing Committee Update by Verdin
Exhibit D – Chef Summer Sizzle Schedule by Deputy City Manager Banish
Exhibit E – Saturday in the Park Summer Concert Series by Deputy City Manager Banish
Exhibit F – Atascadero Lakeside Wine Festival Program by Deputy City Manager Banish
APPROVED:
Page 7 of 27
ITEM NUMBER: B-1
DATE: 07/18/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Right Angle Inc. Presentation
RECOMMENDATION:
Receive and file Right Angle Inc. presentation.
DISCUSSION:
David Wilson of Right Angle Inc. (Grape Encounters Radio & Grape Encounters
Empourium Wine Shop) will present and discuss promotional out-of-market
opportunities for the highly-targeted nationally-syndicated radio show, Grape
Encounters Radio. Grape Encounters caters to the down-to-earth wine consumer that is
far more likely to enjoy what the Central Coast has to offer over more pretentious
regions. Listeners live comfortably and can afford the finer things. They are also
adventurous and open-minded. Grape Encounters features a radio show called
“Uncorked” that runs over 60+ markets across the United States. In the past, David has
worked with the City of Atascadero on a City marketing contract which utilized local
advertising on the “Quickbites” radio show on the kRUSH 92.5.
FISCAL IMPACT:
Up to $12,000 annually.
ATTACHMENTS:
1. Right Angle Inc. Presentation
Page 8 of 27
DAVID WILSON
213.716.1964
David@GrapeEncounters.com
Grape Encounters.com
REACHING THE EARS OF THE MOST
TARGETED WINE AUDIENCE IN AMERICA...
GRAPE
ENCOUNTERS
RADIO
Hosted by David Wilson
Proposal to Atascadero Tourism
Business Improvement District
(TBID)
JULY, 2018
Page 9 of 27
2
AMERICA’S LARGEST WINE
BROADCAST PLATFORM
THE BENEFITS OF PARTNERING WITH
GRAPE ENCOUNTERS RADIO
Grape Encounters is a 60-minute, weekly terrestial radio show heard coast to coast,
and as a popular podcast available on all major podcast channels. We have an
audience that spans every demographic in America, from the leading international
professionals in the industry to everyday wine lovers and even just talk-radio-
loving people. Going into its th year, the show is strongly embraced by those
eager to know more, those who already have a good understanding of all things
wine, and even experts who are often delighted by some of the discoveries shared
on the show. On Grape Encounters, “pretentiousness” has been replaced by
“practicality,” and even though the show keeps things down to earth, it never
dumbs down the suCKFDU5IFTIPXIBTBMXBZTDBUFSFEUPUIFBEWFOUVSPVTUSBWFM
UIPTFXJUIFYQFOEBCMFJODPNFBOE
CBTFEVQPOUIFGFFECBDLXFSFDFJWFFBDI
XFFL
XFEPFYUSBPSEJOBSJMZXFMMXJUINJEEMFDMBTTUPVQQFSNJEEMFDMBTTXPNFO
WHY THIS IS THE RIGHT MEDIA BUY FOR YOUR BRAND
Grape Encounters Radio is in prime position to make a significant contribution
to UIJTSFHJPOhT prosperity. Here are a couple of key considerations:
FIRST, Grape Encounters delivers the most highly-concentrated
audience of wine enthusiasts in America and beyond. With a tremendous
audience that stretches across the nation, there are great opportunities to reach
wine lovers and markets in every corner of the USA. We’re always on the
lookout for new ways to introduce our listeners to exciting wines, regions, and
personalities. While listening habits for music have changed dramatically over the
years, informative and entertaining talk radio is bigger and better than ever.
We’re not just the largest wine radio talk show in the US, we’re one of the
biggest lifestyle programs and podcasts as well. Grape Encounters is in numerous
prime and secondary markets around the country including, but not limited to, the
stations listed on pages 5 & 6."OECFDBVTFTPNVDIPGPVSDPOUFOUSFWPMWFT
BSPVOEXJOFUSBWFMBOEBEWFOUVSFT
PVSBVEJFODFJTBMXBZTPOUIFHPXIJDIJT
XIZTPNBOZPGPVSMPZBMMJTUFOFSTDPNFUP"UBTDBEFSPUPWJTJUGSPNBTGBSBXBZ
BTUIF&BTU$PBTU
SECONDLY, Grape Encounters is undisputedly the largest and
most widely listened to wine lifestyle radio broadcast in the United
States. Our show reaches key stations in major markets from coast to coast and
we’re adding new stations to our roster all the time. We also have a tremendous
online, podcast, and social media presence.
THIRDLY, we are promoting wine from a far more productive
perspective. Since we went on the air nine years ago, Grape Encounters has been
bucking the trend of pretentiousness in the wine industry by giving people the
practical information they need to be able to enjoy wine to its fullest without
becoming mired down in excessive tasting notes and scores. While these things
are certainly important, we focus much of our attention on democratizing
wine, removing the mystery and having fun with it. After all, at the end of the day,
wine is meant to be enjoyed. Hence our unpretentious approach is what keeps our
huge body of listeners coming back week after week.
WITH HOST DAVID WILSON
Page 10 of 27
3
WINE INDUSTRY’S MOST EXCEPTIONAL MEDIA BUY
BUY THE NUMBERS:
• National Broadcast 176,000
• National Rebroadcast 95,000
• Broadcast Station Streaming 68,000
• Podcasts, GrapeEncounters.com 22,000
• Podcasts available on iTunes 26,000
• Podcasts, RadioAmerica.com 13,000
• Podcasts online, other 69,000
• Podcasts, Social Media 61,000
• Email Blast 11,000
• WEEKLY SUBTOTAL 541,000
•TOTAL PER MONTH 2,164,000
The number of impressions double with a typical 2-commercial-per-show buy. All numbers are estimates
based upon the best information available to us.
541,000 Weekly Listeners65+ Radio Stations26 States
70,000+ Weekly Podcast downloads
Per Month Exposures to Wine Demographic Target:
over 2,164,000!
Page 11 of 27
4
Clients who purchase two ads in each broadcast, subject to availability, will receive a significant discount off publishedrates. :60
Commercial Announcement One spot per week
8 Weeks 13 Weeks 26 Weeks Annual
:30 Commercial Announcement One spot per week
8 Weeks 13 Weeks 26 Weeks Annual
:60 Live Read/Endorsement One spot per week
13 Weeks 26 Weeks Annual
Segment Billboard with Spot
Receive a 15-second live promotional billboard at the beginning of a program segment that has your company’s
advertisement airing in the first position adjacent to the end of that segment that indicates, “This portion of Grape
Encounters is presented by [Sponsor’s Name, Sponsor’s Slogan, and Sponsor’s Website URL].” This is available and limited to
only three advertisers at any time on a first-come basis. A minimum 13-week schedule must be purchased and is valued at an
additional 20% of the quoted rate.
Optional Studio Naming Rights Sponsorship
Grape Encounters has become the radio program synonymous with every facet of the enjoyment of wine. Our most
exclusive relationship with an advertising partner includes an annual co-branding of the show itself. Every time our
program is introduced at the opening, returns from break, and the close of the program, as well as at intervals throughout
each hour of programming, the Studio Naming Rights Sponsor will be identified (e.g., “From the [Sponsor Brand] Grape
Encounters Studio in Atascadero, California…”). This sponsorship will also include a 60-second Live Read/Endorsement
ad in each broadcast that can be updated as frequently as the sponsor dictates and guarantees at least six brand
identifications in each edition of the program for an entire year. Grape Encounters will also broadcast one special remote
broadcast each quarter from the Studio Naming Rights Sponsor’s business location.
Additional Opportunities/Benefits
WEB BANNER AD
Web banner advertising a la carte starts at $400 per month. Sponsor will receive a prime position banner or tower ad on
Grape Encounters.com.
SPONSOR/ADVERTISER OPPORTUNITIES
SU//ER 2018 / (#.. 2018
Grape Encounters is the only wine lifestyle broadcast with a coast-to-coast reach that includes many key major
markets. It is the most effective and affordable media spend when it comes to reaching a very targeted wine audience.
Heard on radio stations across the United States, and globally online, each week Grape Encounters Radio is heard by
nearly two million listeners, and, in many markets, the show airs two times a week. Grape Encounters Radio offers
media exposure in a variety of forms. Here’s a partial list of opportunities available to Advertisers and Sponsors:
• Promotional mentions embedded within the show
• :60 and :30 Supplemental spots throughout the
week
• Entire broadcasts originating from Sponsor location
• Segments recorded in the Sponsor’s region
• All promotions included in Podcast Media
• Prime position ads on GrapeEncounters.com
• Links to Sponsor websites, Facebook pages, etc.
• Frequent Facebook postings on Grape Encounters
Radio Group Page in support of Sponsor’s ad campaign
• Photo gallery at GrapeEncounters.com dedicated to
further promotion of Sponsor
• Embedded commercials in Uncorked Feature
• Production of events
• Appearance of Host at functions as Speaker, MC or
Auctioneer as required
Page 12 of 27
5
GRAPE ENCOUNTERS RADIO
BROADCAST MARKETS
HERE ARE SOME OF OUR OUTSTANDING AFFILIATES ACROSS AMERICA
Wichita
San Antonio
Hannibal
Lexington
West Point
Lafayette
Chattanooga
Brownsville
KnoxvilleNashvilleTN
Tampa-St. Petersburg-Sarasota Ft. Lauderdale
Pensacola
Mobile
Toledo
Cape Giradeau
Tri-Cities
Cleveland-Akron
Toledo
South Bend
Charlotte
Grand Rapids
Cadillac
Saginaw
Johnstown-State College
Rochester
Fresno-Visalia
Bakersfield
Santa Barbara-San Luis Obispo-Santa Maria
Palm Springs
Oakland-San Francisco-San Jose
Portland
Fairbanks
Page 13 of 27
6
GRAPE ENCOUNTERS RADIO AFFILIATES
KFAR AM 660 KHZ FAIRBANKS, AK
WEBJ AM 1240 KHZ MOBILE-PENSACOLA, AL-FL
WHEP AM 1310 KHZ MOBILE-PENSACOLA, AL-FL
WHEP FM 92.5 MHZ MOBILE-PENSACOLA, AL-FL
KBJT AM 1590 KHZ LITTLE ROCK-PINE BLUFF, AR
KNTR AM 980 KHZ PHOENIX (PRESCOTT), AZ
KNTR FM 94.3 MHZ PHOENIX (PRESCOTT), AZ
KGED AM 1680 KHZ FRESNO-VISALIA, CA
KKAL FM 92.5 MHZ SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO, CA
KKGX AM 920 KHZ PALM SPRINGS, CA
KKGX FM 99.1 MHZ PALM SPRINGS, CA
KNZR AM 1560 KHZ BAKERSFIELD, CA
KNZR FM 97.7 MHZ BAKERSFIELD, CA
KSRO AM 1350 KHZ SAN FRANCISCO-OAKLAND-SAN JOSE, CA
KSRO FM 103.5 MHZ SAN FRANCISCO-OAKLAND-SAN JOSE, CA
KTIE AM 590 KHZ LOS ANGELES, CA
KUHL AM 1440 KHZ SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO, CA
KVEC AM 920 KHZ SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO, CA
WFFG AM 1300 KHZ MIAMI-FT. LAUDERDALE, FL
WSRQ AM 1220 KHZ TAMPA-ST. PETERSBURG (SARASOTA), FL
KWBG AM 1590 KHZ DES MOINES-AMES, IA
WKAN AM 1320 KHZ CHICAGO, IL
WIMS AM 1420 KHZ CHICAGO, IL
KKLE AM 1550 KHZ WICHITA-HUTCHINSON PLUS, KS
KRMR FM 105.7 MHZ WICHITA-HUTCHINSON PLUS, KS
WVLK AM 590 KHZ LEXINGTON, KY
WVLK FM 101.1 MHZ LEXINGTON, KY
KEUN AM 1490 KHZ LAFAYETTE, LA
WARK AM 1490 KHZ WASHINGTON, DC-MD
WARK FM 98.9 MHZ WASHINGTON, DC-MD
WATT AM 1240 KHZ TRAVERSE CITY -CADILLAC, MI
WBCH AM 1220 KHZ GRAND RAPIDS-KALAMAZOO-BATTLE CREEK, MI
WHFB AM 1060 KHZ SOUTH BEND-ELKHART, IN
WHTC AM 1450 KHZ GRAND RAPIDS-KALAMAZOO-BATTLE CREEK, MI
WMMI AM 830 KHZ FLINT-SAGINAW-BAY CITY, MI
KLID AM 1340 KHZ PADUCAH-CAPE GIRARDEAU-HARRISBURG, MO-IL
WCAZ AM 990 KHZ QUINCY-HANNIBAL-KEOKUK, IL-MO
WJBM AM 1480 KHZ ST. LOUIS, MO
KTUI AM 1560 KHZ ST. LOUIS, MO
KTUI FM 94.1 MHZ ST. LOUIS, MO
KXFN AM 1380 KHZ ST. LOUIS, MO
WAMY AM 1580 KHZ COLUMBUS-TUPELO-WEST POINT, MS
WWZQ AM 1240 KHZ COLUMBUS-TUPELO-WEST POINT, MS
WGNC AM 1450 KHZ CHARLOTTE, NC
WEMJ AM 1490 KHZ BOSTON (MANCHESTER), MA-NH
WEMJ FM 107.3 MHZ BOSTON (MANCHESTER), MA-NH
KXNT AM 840 KHZ LAS VEGAS, NV
WECZ FM 94.1 MHZ LAS VEGAS, NV
WOKR AM 1590 KHZ ROCHESTER, NY
WINT AM 1330 KHZ CLEVELAND-AKRON, OH
WINT FM 92.1 MHZ CLEVELAND-AKRON, OH
WABJ AM 1490 KHZ TOLEDO, OH
KUIK AM 1360 KHZ PORTLAND, OR
WECZ AM 1540 KHZ JOHNSTOWN-ALTOONA-STATE COLLEGE, PA
WJCW AM 910 KHZ TRI CITIES, TN-VA
WTBG FM 95.3 MHZ BROWNSVILLE, TN
WBAC AM 1340 KHZ CHATTANOOGA, TN
WBLJ AM 1230 KHZ CHATTANOOGA, TN
WJZM AM 1400 KHZ NASHVILLE, TN
WRKQ AM 1250 KHZ KNOXVILLE, TN
KTSA AM 550 KHZ SAN ANTONIO, TX
KTSA FM 107.1 MHZ SAN ANTONIO, TX
KGTK AM 920 KHZ SEATTLE-TACOMA, WA
KITZ AM 1400 KHZ SEATTLE-TACOMA, WA
KMAS AM 1030 KHZ SEATTLE-TACOMA, WA Updated 12/2017
Page 14 of 27
WITH HOST DAVID WILSON
CONNECTING LISTENERS TO
REAL-WORLD EXPERIENCES
At Grape Encounters, we’ve done something that no other radio show has done before. We’re proud to say we’re the only
talk radio show in the country that also boasts a brick-and-mortar wine tasting room & retail store where
listeners can come in and not only meet and speak with the voice behind the mic, but also speak with many of the
guests we feature on the show and take part in winery events. Our store, the Grape Encounters Empourium, is
located SJHIUIFSFJO"UBTDBEFSP
XIFSF we bridge the gap between the host and the listener.
We want you to consider joining us on an ongoing basis to IFMQUFMM"UBTDBEFSPhTTUPSZ. At Grape Encounters, we are
fascinated by the human element of wine, not just the terroir and tech stuff that
while interesting, may not resonate the
same way with our listeners. Wine is as much about the people who make it as it is about the wine itself. For instance, we
believe that a bit of every winemaker makes its way into the bottle and helps to make a given wine unique and it is the
winemaker’s life experiences, philosophies and lifestyle that influence the taste of the wine.
2018 marks our th year on the air and we’re aiming to expand our scope and bring the entire world of wine to our
listeners. We hope that you’ll be a part of our achievement.
7
HERE ARE MORE EXAMPLES OF TYPICAL SHOWS:
Page 15 of 27
Atascadero Tourism Board Improvement District
Atascadero, CA
We are pleased to propose the following promotional schedule on Grape Encounters Radio and affiliated broadcasts/
podcasts.
RUN DATES: 52 weeks (12 months) launch date TBD. Automatic renewal with special rates protected unless Grape
Encounters is notified of intended cancellation not later than 30 days before end of initial contract. Email is an acceptable
form of notification.
We present this proposal at a fraction of our regular rates with the goal of establishing a long-term, highly beneficial
relationship for all concerned. We are not just the largest broadcast wine show in America. WE ARE ATASCADERO
through and through, and to that end, we have invested heavily in the rejuvenation of the Atascadero Colony District and
took tremendous risk to encourage others to invest as we had. in The Grape Encounters Empourium was built to provide
a place for our listeners to congregate and experience what we talk about on the radio. We now see visitors who come
from all over the country because of they’ve learned about us by way of the show. It’s always exciting to know that the
audience is listening.
We would like to offer the Atascadero TBID the opportunity to take advantage of virtually everything we off, at a fraction
of our regular published rates. Here’s what we willing to do to support the prosperity of our own community:
• 2 :30 second spots per show on Grape Encounters national broadcast network. ($460 per spot) When
available, :60 second spots will be substituted at no additional charge.
• 1 Sponsor billboard per week; “This segment of Grape Encounters is brought to you by the Atascadero…”
($475 per show). Billboards vary in length but usually run :40 seconds or more.
• Prime position web ad on the Grape Encounters Website home page ($500 per month)
• 8 show segments per year fully dedicated to the Atascadero TBID and its members. Shows would be
recorded on site at each guest’s place of business. These segments could be divided between multiple shows.
There are 4 segments per show. This is a minimum commitment and we would likely do more.
• Support of campaign on all of our social media sites. We have several
• Distribution on podcast media sites, including; Apple Podcast (formerly iTunes), TuneIn, Stitcher, Grap-
eEncounters.com, Blubrry and many others
• Appearance at select events as required for hosting, emceeing, judging and more
SUMMARY OF CAMPAIGN VALUE BASED UPON RATE CARD:
(26) Grape Encounters National :30 second spots= $47,870
(13) Grape Encounters weekly sponsor billboards = $24,700
(6) Monthly GrapeEncounters.com website banner ads= $6000
(8) Segments Grape Encounters show recorded in Atascadero=$17,000
TOTAL MINIMUM CAMPAIGN VALUE: $95,570.00
TOTAL COST TO Atascadero TBID: $1100.00/Month, $12000.00/Yearly
Grape Encounters Radio • 5812 Traffic Way • Atascadero, CA 93422 • 805-464-2630
12-Month Proposal: Broadcast and Digital Medial
Page 16 of 27
ITEM NUMBER: B-2
DATE: 07/18/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Election of Chairperson and Vice Chairperson for the
Atascadero Tourism Business Improvement District
(ATBID) Advisory Board
RECOMMENDATION:
ATBID Board to elect one member to serve as Chairperson and elect one member to
serve as Vice Chairperson for the ATBID Advisory Board.
DISCUSSION:
The ATBID Chairperson facilitates ATBID Board meetings and is expected to be
prepared and knowledgeable about items on the agenda, vendors, and Board policies
and procedures. Additionally, the ATBID Chairperson should be aware of the legalities
and practices regarding public advisory boards.
The Vice Chairperson is expected to act as ATBID Chairperson in case of absence.
Board Member Amar Sohi has served as the Chairperson for the ATBID Board for two
terms. Board Member Deana Alexander has served as the Vice Chairperson for the
ATBID Board for two terms.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 17 of 27
ITEM NUMBER: B-3
DATE: 07/18/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
TOT Reporting
RECOMMENDATION:
Discuss and provide staff direction on TOT Reporting for Lodging properties to report
and/or submit payment of TOT monthly vs. quarterly.
DISCUSSION:
Section 3-3.07 of Chapter 3 (Transient Occupancy Tax) of the Atascadero Municipal
Code states the following in regards to TOT reporting and remitting:
“Each operator shall file a tax return quarterly starting with the first calendar quarter
during which the hotel commenced businesses. On a quarterly basis, each operator
shall make a return to the Tax Administrator on forms provided by the Tax Administrator
of the total rents charged and received and the amount of tax collected for transient
occupancies. At the time the return is filed, the full amount of the tax collected shall be
remitted to the Tax Administrator.”
Currently, Atascadero Lodging Partners are required to submit TOT quarterly. The
three-month period makes it hard to differentiate trends month-to-month. Monthly TOT
reporting would help marketing efforts to target audiences be more effective and
seamless.
Understanding and interpreting TOT helps lodging partners, destination management
consultants, and marketing consultants strategically plan and react to tourism trends.
Many destination management organizations refer to TOT to measure the success of
marketing campaigns and efforts. Additionally, destination management organizations
utilize TOT to stay current and proactively react within marketing campaigns.
The City of Atascadero would charge the ATBID Board $8,000 yearly to cover the
additional costs of moving from quarterly TOT collection to monthly TOT collection.
Following discussion and direction to staff at July 18, 2018, Board Meeting, staff will
present a recommendation at August 15, 2018, ATBID Board Meeting.
Page 18 of 27
ITEM NUMBER: B-3
DATE: 07/18/18
FISCAL IMPACT:
Up to $8,000.
ATTACHMENTS:
None.
Page 19 of 27
ITEM NUMBER: B-4
DATE: 07/18/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Marketing Statistics Summary
RECOMMENDATION:
Receive and file June Marketing Statistics Report.
DISCUSSION:
June's website visits are reflective of the digital advertising campaign which focuses on
bringing in new visitors to the website while social media and the e-newsletter's efforts
focus on re-engaging those who are familiar with Atascadero. 80.5% of visitors to the
website are new visitors, meaning they haven't been on the site before. Paid advertising
utilized only Facebook video this month, as the summer months only use light advertising.
Efforts continue be made towards meaningful engagement with followers and connecting to
those who are our ideal traveler.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. June Statistics Summary
Page 20 of 27
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
JUNE STAT SUMMARY
ATASCADERO TBID
July 5, 2018
WEB ANALYTICS (2018 vs. 2017)
WEBSITE TRAFFIC
Page Views:
12,996 v. 11,644
New Visitors:
4,590 (80.5% of visitors)
Total Sessions:
5,704 v. 5,130
PPV (Page Per Visit):
2.3
TOS (Time on Site):
1:12
ACQUISITION
Organic: 2,723 v. 1,901
Social: 1,285 v. 955
Direct: 1,052 v. 1,156
Referral: 641 v. 1,115
PAGE VIEWS
Events: 2,099
Things to do: 1,670
Lodging: 1,443
Homepage: 1,208
GEOGRAPHIC REFERRALS
Atascadero: 960
San Francisco: 773
Los Angeles: 574
Paso Robles: 431
San Jose: 295
Santa A
TOP REFERRING URLS
Facebook: 1,200
Yahoo/Bing: 301
Pasoroblesdailynews.com: 139
Atowndailynews.com: 51
Atascadero.org: 49
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Fans: 5,981
Impressions: 91,697
Organic: 11,733
Paid: 77,290
Reach: 77,512
Engagements: 2,169
Top Post: Sunken Gardens/City Hall post
Reach: 2,815
Main audience: Women over 35, living in SLO County
and Valley
INSTAGRAM AND TWITTER
Instagram Followers: 1,205
New Followers: 34
Likes received: 511
Comments received: 9
Main audience: Women under 35
Twitter Followers: 204
Reach: 6,129
Engagements: 19
Main audience: People living in SLO County and the
LA area
Page 21 of 27
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
FACEBOOK
The final month of advertising utilized only Facebook video. Because the budget was reduced for the last
month, no head to head comparisons are applicable. The family video was back into rotation in June.
Facebook and Instagram Combined:
Total Impressions: 59,445 Total Clicks: 2,480 Clicks to website: 1,751
CTR: 3.20% Views to completion: 3,062 Cost per view: $0.09
Total Facebook June Results (including social posts):
Total Impressions: 77,577 Total Clicks: 2,480
CTR: 2.26% Actions (including likes, shares, comments): 6,731
Video Views to 100%: 4,237
Page 22 of 27
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 3
The June e-newsletter went out on Friday, June 1st. A slightly altered version was sent to unopens
on Friday, June 8th. The theme for June was small town summertime. The main features were
Tuesday Community BBQ, Summer Concert Series, Summer Sizzle, plus Instagram user photos
featuring other activities.
First delivery:
• 3,747 Recipients
• 12.0% Open Rate
• 1.1% Click Through Rate
Second delivery to Unopens:
• 3,306 Recipients
• 4.9% Open Rate
• 0.6% Click Through Rate
Totals for Campaign:
• 16.9% Open Rate (9.7% average open rate for our subscriber list based on last 12 months)
• 1.7% Click Through Rate (1.25% average CTR for our subscriber list based on last 12 months)
GOAL: Increase average open rate and click through rate while keeping subscribers and
organically adding to the subscriber list.
E -NEWSLETTER ANALYTICS
Page 23 of 27
ITEM NUMBER: B-5
DATE: 07/18/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file May Budget Report.
DISCUSSION:
The updated budget includes all expenses that have been processed by the City and
submitted to Big Red Marketing as of May 31, 2018.
On December 20, 2017, the ATBID Board approved the IPW co-op opportunity with
Visit SLO CAL, in the amount of $4,500, for 2018 IPW. On May 31, 2018, the remainder
of the cost to participate in the co-op with Visit SLO CAL, $2,149, was accounted for
under GL code 2703.
Verdin’s expenses for May have not yet been accounted.
Upon review of this month’s budget all other expenses are in line with expected
expenditures and income.
FISCAL IMPACT:
None.
ATTACHMENTS:
1.ATBID Budget
2.ATBID Fund Summary
3.TOT Report
Page 24 of 27
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A B K L M N O P Q R S T U V W X
GL #Notes
REVENUE PROJECTIONS July August September October November December January February March April May
1100 2% BID Revenue July 2017 - June 2018 $13, 598 $47,630.00 $41,737.00 $0.00 $59,335 $2,070 $1,539 $36,092 $9,910 $2,425 $200,738.00 261,250.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2016/2017 $365,370
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 3,810.00$
TOTAL 630,430.00$
Budget Actuals
2017/2018
Proposed Budget
2100 Admin 14,610.00$
2101 City Admin Fees 135.98$ 757.70$ 893.68$ 2,610.00$
2102 Office Expense 5,000.00$
2103 Operating Supplies and misc. expenses 2,000.00$
2104 Lodging Ordinance Enforcement 5,000.00$
2200 Contracting Firm Fees 54,000.00$
2201 Big Red Marketing - Destination Manager 2,500.00$ 2,500.00$ 2,500.00$ 4,500.00$ 3,000.00$ $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 33,000.00$ 36,000.00$ Per presented scope of work
2202 Verdin Marketing - Marketing Firm 1,011.80$ 1,613.50$ 1,078.20$ 1,409.30$ 1,696.30$ 1,417.90$ 1,824.80$ 1,312.20$ 2,347.90$ 2,389.60$ 16,101.50$ 18,000.00$ Per presented scope of work
2300 Visual Assets and Branding 71,500.00$
2301 Photography & Video 3,841.40$ 1,658.60$ 11,600.00$ 17,100.00$ 20,000.00$
2302 Creative Services - Verdin Scope 3,632.50$ 5,321.90$ 2,131.79$ 1,176.80$ 196.20$ 1,989.10$ 2,964.00$ 520.40$ 864.30$ 1,959.60$ 20,756.59$ 28,500.00$ Per presented scope of work
2303 Creative Services - Out of Scope 5,000.00$
2304 Promotional Items & Visit Atascadero Brochure 8,778.57$ 2,845.42$ 11,623.99$ 18,000.00$
2400 Digital Marketing 28,353.00$
2401 Website Updates 145.00$ 70.40$ 150.00$ 188.00$ 25.60$ 125.00$ 165.60$ 128.00$ 150.00$ 1,147.60$ 4,353.00$ Per presented scope of work
2402 Social Media contest hard costs 1,167.55$ 235.24$ 244.20$ 634.80$ 2,281.79$ 2,000.00$
2403 Social Media/Contest Management 1,533.64$ 1,539.09$ 1,570.40$ 1,601.00$ 1,322.20$ 1,521.60$ 1,574.80$ 1,426.40$ 1,295.40$ 1,513.60$ 14,898.13$ 16,000.00$ Per presented scope of work
2404 E-Newsletter 527.80$ 551.00$ 568.20$ 477.80$ 502.00$ 620.60$ 757.60$ 492.00$ 498.40$ 457.60$ 5,453.00$ 6,000.00$
Per presented scope of work.
Previously combined with GL 2404
2500 Advertising 116,647.00$
2501 Planned Media Buys 1,276.60$ 1,235.59$ 5,597.15$ 12,112.63$ 10,518.07$ 3,323.08$ 1,447.69$ 5,784.93$ 8,975.10$ 7,921.68$ 58,192.52$ 60,647.00$
Per presented scope of work less
separation of Visitor Guide costs
2502 Reactive Advertising & Co-Ops 3,650.00$ 20,000.00$ 23,650.00$ 50,000.00$
2503 Verdin Media Retainer 494.60$ 533.30$ 500.60$ 38.40$ 29.00$ 66.00$ 29.00$ 64.00$ 1,754.90$ 6,000.00$
2600 Public Relations 11,500.00$
2601 Group FAM 4,000.00$
2602 Individual Itineraries 2,500.00$
2603 PR Retainer & Reactive Planning 282.20$ 29.00$ 1,120.40$ 992.30$ 754.40$ 260.00$ 401.00$ 1,617.98$ 524.70$ 5,981.98$ 5,000.00$ Per presented scope of work
2700 Tour & Travel 23,000.00$
2701 CCTC Co Op Fams 425.00$ 425.00$ 1,500.00$
2702 Visit CA Co Op Fams 1,500.00$
2703 Trade Show 1,165.00$ 2,149.00$ 3,314.00$ 20,000.00$
Verdin's assistance at one trade
show and/or tradeshow booth design
and hard costs (TBD)
2800 Consumer Outreach 60,000.00$
2801 Consumer Show Presence 3,000.00$ 4,016.68$ 949.56$ 2,819.56$ 10,785.80$ 10,000.00$
2802 Event Support Program 21,075.00$ 7,500.00$ 300.00$ $10,000 7,500.00$ 9,500.00$ 55,875.00$ 50,000.00$
TOTAL EXPENSES 41,537.71$ 20,968.38$ 19,223.12$ 29,299.63$ 37,137.47$ 27,127.09$ 22,574.69$ 13,102.53$ 39,000.28$ 28,115.58$ 5,149.00$ 283,235.48$ 379,610.00$
3001 Cash Reserves 37,000.00$ 10% of total budget
Contingency
4001 Contingency Fund (unallocated)$213,820.00
TOTAL BUDGET 630,430.00$
ATBID 2017/18 Proposed BUDGETED P&L
Page 25 of 27
7/6/18
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL BUDGETED 2017-2018 BUDGETED
2014-2015 2015-2016 2016-2017 2016-2017 through 05/31/18 2017-2018
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 186,690$ 200,738$ 261,250$
46110.0000 Investment Earnings 2,068 5,458 724 2,110 - 3,810
Total Revenue 164,104 246,536 268,231 188,800 200,738 265,060
EXPENSES
6050000 Office Expense - 5,164 - 2,200 - 5,000
6070000 Advertising 3,450 86,914 91,005 90,000 134,125 95,000
6400000 Operating Supplies - 1,217 120 - - 2,000
6500000 Contract Services 26,173 105,314 138,414 155,000 151,425 275,000
6600000 Professional Development - - 425 - 425 -
6740000 Business Development - 5,000 - - 3,000 -
6900000 Administration 1,620 2,411 2,675 1,870 2,007 2,610
Total Expenses 31,243 206,020 232,639 249,070 290,982 379,610
NET INCOME/(LOSS)132,861 40,516 35,592 (60,270) (90,244) (114,550)
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 220,690 365,441 365,370
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 160,420$ 275,197$ 250,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
Page 26 of 27
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$
Page 27 of 27