HomeMy WebLinkAboutTBID_2018-06-20_Agenda PacketADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, June 20, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites
Vice-Chairperson Deana Alexander, The Carlton Hotel
Board Member Jaclyn Dawson, SpringHill Suites by Marriott
Board Member Tom O’Malley, Portola Inn
Board Member Daniel Brewer, Best Western Plus Colony Inn
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1.ATBID Draft Action Minutes – May 16, 2018
•Recommendation: Approve the Draft Action Minutes of May 16, 2018. [Big Red
Marketing]
B. BUSINESS ITEMS
1.Visit Atascadero 2018/2019 Marketing Plan Presentation
•Recommendation: Receive and file Visit Atascadero marketing plan presentation
for fiscal year 2018/2019. [Verdin]
•Fiscal Impact: None.
2.ATBID Event Sponsorship Renewal Policy
•Recommendation: Approve the ATBID Event Sponsorship Renewal Policy. [Big
Red Marketing]
•Fiscal Impact: None
3.Central Coast Cider Festival Event Recap Presentation
•Recommendation: Receive and file event recap presentation on the 2018
Central Coast Cider Festival. [Cider Fest]
•Fiscal Impact (GL 2802): None.
4.Monthly Marketing Statistics Summary
•Recommendation: Receive and file May Marketing Statistics Report. [Verdin
Marketing]
•Fiscal Impact: None.
5.Monthly Budget Report
•Recommendation: Receive and file April Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
C.UPDATES
1.Visit SLO CAL TMD Update – Chairperson Sohi
2.Visit SLO CAL Marketing Committee Update – Verdin Marketing
3.Short-term Rentals Update – City Manager’s Office
4.Destination Management Update – Big Red Marketing
5.City Business Update – City Manager’s Office
D.BOARD MEMBER COMMENTS
E.ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1.Give your name for the record (not required)
2.State the nature of your business.
3.All comments are limited to 3 minutes.
4.All comments should be made to the Chairperson and Advisory Board.
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1.You must approach the lectern and be recognized by the Chairperson
2.Give your name (not required)
3.Make your statement
4.All comments should be made to the Chairperson and Advisory Board
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6.All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ITEM NUMBER: A-1
DATE: 06/20/18
Atascadero TBID
May 16, 2018
Page 1 of 4
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Wednesday, May 16, 2018 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Sohi called the meeting to order at 2:30 p.m.
ROLL CALL:
Present: Board Member Brewer, Board Member O’Malley, Board Member
Dawson, Vice Chairperson Alexander, and Chairperson Sohi.
Vacant: None.
Absent: None.
Staff Present: Destination Management Consultant Amanda Diefenderfer,
Destination Management Consultant Angelica Ottman, Marketing
Consultant Ashlee Akers, Marketing Consultant Stephanie Sawyer,
and Deputy City Manager/Outreach Promotions Terrie Banish.
APPROVAL OF AGENDA:
Motion: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the agenda.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT:
None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – April 18, 2018
• Recommendation: Approve the Draft Action Minutes of April 18, 2018. [Big Red
Marketing]
Motion: By Board Member Brewer and seconded by Vice Chairperson
Alexander to approve the consent calendar with the note to
correct the typo in the minutes noting Board Member Dawson as
present at the meeting.
Page 4 of 30
ITEM NUMBER: A-1
DATE: 06/20/18
Atascadero TBID
May 16, 2018
Page 2 of 4
Motion passed 4:0 by a roll call vote.
Board Member Dawson arrived at 2:34 p.m.
B. BUSINESS ITEMS
1. Central Coast Craft Beer Fest Event Recap Presentation
• Recommendation: Receive and file event recap presentation on the 2018
Central Coast Craft Beer Fest. [Central Coast Craft Beer Fest]
• Fiscal Impact (GL 2802): None.
Matt Dolman of Central Coast Craft Beer Fest gave a recap presentation of the 2018 Central
Coast Craft Beer Fest (Exhibit A) and answered questions from the Board.
Public Comment: Jessica Sohi.
Event recap presentation was received and filed by the Board.
2. Tent City Marathon Event Recap Presentation
• Recommendation:
1. Receive and file event recap presentation on the 2018 Tent City
Marathon.
2. Approve sponsorship of the 2019 Tent City Marathon in the amount of
$15,000. [Vitality Fitness]
• Fiscal Impact (GL 2802): $15,000.
Victoria Hartt of Vitality Fitness gave a recap presentation of the 2018 Tent City Marathon,
presented an application for the 2019 Tent City Marathon (Exhibit B), and answered
questions from the Board.
Public Comment: None.
Event recap presentation was received and filed by the Board.
Motion: By Board Member O’Malley and seconded by Vice Chairperson
Alexander to approve the 2019 sponsorship of the Tent City
Marathon in the amount of $15,000.
Motion passed 5:0 by a roll call vote.
3. Visit Atascadero 2018/2019 Planning Presentation
• Recommendation: Receive and file Visit Atascadero planning presentation for
fiscal year 2018/2019. [Big Red Marketing & Verdin]
• Fiscal Impact: None.
Marketing Consultant Akers and Destination Management Consultant Diefenderfer gave a
presentation (Exhibit C) regarding the planning for ATBID activity in the 2018/2019 fiscal
year, handed out a draft budget for 2018/2019 fiscal year (Exhibit D) and answered
questions from the Board.
Page 5 of 30
ITEM NUMBER: A-1
DATE: 06/20/18
Atascadero TBID
May 16, 2018
Page 3 of 4
Public Comment: Jessica Sohi.
The Planning Presentation was received and filed by the Board.
4. Marketing Services Contract Renewal
• Recommendation: Board to endorse Contract Amendment No. 3 with Verdin, for
marketing services, to renew the contract for an additional one-year period with
contract end date of 6/30/2019 and revise compensation for an annual amount
not to exceed $206,000. [Verdin]
• Fiscal Impact (GL Varied): $206,000.
Marketing Consultant Akers gave a presentation regarding the contract renewal for
Verdin’s services in the area of marketing and answered questions from the Board.
Public Comment: None.
Motion: By Board Member O’Malley and seconded by Board Member
Brewer to approve the Verdin contract extension in the amount
not to exceed $206,000.
Motion passed 5:0 by a roll call vote.
5. Destination Management Services Contract Renewal
• Recommendation: Board to endorse Contract Amendment No. 3 with Big Red
Marketing for destination management services, to renew contract for an
additional one-year period with contract end date of 06/30/2019 and revise
compensation for an annual amount not to exceed $45,250. [Big Red Marketing]
• Fiscal Impact (GL Varied): $45,250.
Destination Management Consultant Diefenderfer gave a presentation regarding contract
renewal for Big Red Marketing’s services in the area of destination management and
answered questions from the Board.
Public Comment:
Motion: By Board Member O’Malley and seconded by Board Member
Dawson to approve the Big Red Marketing contract extension in
the amount not to exceed $45,250.
Motion passed 5:0 by a roll call vote.
6. Monthly Marketing Statistics Summary
• Recommendation: Receive and file April Marketing Statistics Report. [Verdin
Marketing]
• Fiscal Impact: None.
Marketing Consultant Sawyer gave the presentation and answered questions from the
Board.
Public Comment: None.
Page 6 of 30
ITEM NUMBER: A-1
DATE: 06/20/18
Atascadero TBID
May 16, 2018
Page 4 of 4
The Monthly Marketing Statistics Summary
was received and filed by the Board.
7. Monthly Budget Report
• Recommendation: Receive and file March Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Ottman gave the presentation, handed out an event
sponsorship summary report (Exhibit E) and answered questions from the Board.
Public Comment: None.
The Monthly Budget Report
was received and filed by the Board.
C. UPDATES
1. Visit SLO CAL TMD Update – No updates.
2. Visit SLO CAL Marketing Committee Update – Marketing Consultant Sawyer
provided an update and handed out a summary of the meeting (Exhibit F).
3. Destination Management Update – Destination Management Consultant Ottman
shared the educational opportunity through Wine Speak and that there is a lodging
owner’s meeting scheduled for June 4.
4. City Business Update – Deputy City Manager Banish presented annual assessment
and report, renewal process is going to council, and gave an update on Brew at the
Zoo.
D. BOARD MEMBER COMMENTS
E. ADJOURNMENT
Chairperson Sohi adjourned the meeting at 5:03 p.m.
MINUTES PREPARED BY:
_______________________________________________
Amanda Diefenderfer, Destination Management Consultant
Exhibit A – Central Coast Beer Festival Presentation by Matt Dolman
Exhibit B – Tent City Marathon 2019 Event Support Application by Victoria Hartt
Exhibit C – Visit Atascadero Planning Presentation by Verdin & Big Red Marketing
Exhibit D – Visit Atascadero 2018/2019 Draft Budget by Big Red Marketing
Exhibit E – Event Sponsorship Summary Report by Big Red Marketing
Exhibit F – Visit SLO CAL Marketing Committee Update by Verdin
APPROVED:
Page 7 of 30
ITEM NUMBER: B-1
DATE: 6/20/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Visit Atascadero 2018/2019 Marketing Plan Presentation
RECOMMENDATION:
Receive and file Visit Atascadero marketing plan presentation for fiscal year 2018/2019.
DISCUSSION:
The ATBID contracted marketing firm, Verdin, will present a proposed marketing plan for the
2018/2019 fiscal year. Verdin will share research from hoteliers survey and Visit California,
along with an updated focus and vision for Visit Atascadero. Marketing plan includes an
overview, revised goals, research, strategy, updated personas and objectives.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 8 of 30
ITEM NUMBER: B-2
DATE: 6/20/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
ATBID Event Sponsorship Renewal Policy
RECOMMENDATION:
Approve the ATBID Event Sponsorship Renewal Policy.
DISCUSSION:
The ATBID Event Sponsorship Program successfully supports many Atascadero events. The
goal of this program is to attract out-of-county visitors to Atascadero and align efforts with
applying events to support the Visit Atascadero mission; specifically, marketing to these out-
of-area visitors and creating brand recognition. A portion of the annual budget and regular
marketing efforts are set aside each year to help maximize the effect of these efforts.
As part of the ATBID Event Sponsorship Program rules and regulations, event coordinators
are required to present event results and outcomes to the ATBID Board following the event.
Events are expected to meet the goals and expectations, as well as follow the logistics and
marketing plan stated on the ATBID Event Support Application. Pending event results and
fulfillment of application requirements, event coordinators may request future sponsorship
simultaneously at the time of the presentation of event results and outcomes.
The new policy will be noted in any materials for the ATBID Event Sponsorship Program.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Event Sponsorship Renewal Policy
Page 9 of 30
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
Event Sponsorship Renewal Policy
Purpose The ATBID Event Sponsorship Program successfully supports
many Atascadero events. As part of the ATBID Event Sponsorship
Program rules and regulations, event coordinators are required to
present event results and outcomes to the ATBID Board following
the event. Events are expected to meet the goals and expectations,
as well as follow the logistics and marketing plan stated on the
ATBID Event Support Application. Pending event results and
fulfillment of application requirements, event coordinators may
request future sponsorship simultaneously with the presentation of
event results and outcomes.
General Policy Previously ATBID sponsored events that have followed protocol and
fulfilled event application requirements may request future
sponsorship at the ATBID Board Meeting when results and
outcomes are presented.
Provisions
1. Event coordinators may only request future sponsorship for the event that was
originally presented to the Board.
2. The ATBID Board may request additional information or clarification to be
presented at a future ABTID Board meeting or decline future event sponsorship.
Page 10 of 30
ITEM NUMBER: B-3
DATE: 06/20/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Central Coast Cider Festival Event Recap Presentation
RECOMMENDATION:
Receive and file event recap presentation on the 2018 Central Coast Cider Festival.
DISCUSSION:
On December 15, 2015, the ATBID Board approved a three-year sponsorship of the
Central Coast Cider Festival totaling $35,000. The awarded amount was to be used to
generate awareness for the cider category and draw out-of-town visitors to Atascadero
resulting in increased overnight stays.
The 2018 Central Coast Cider Festival took place on Saturday, May 12, at the
Atascadero Pavilion on the Lake. The ATBID support of $9,500 was utilized to finance
the marketing of the event.
FISCAL IMPACT (2802):
None. Committed to $35,000 sponsorship at December 15, 2015, ATBID Board
Meeting. $9,500 was committed for year three, the 2017/2018 fiscal year.
ATTACHMENTS:
1. Central Coast Cider Festival Overview
2. Central Coast Cider Festival Results
Page 11 of 30
Saturday May 12, 2018
Atascadero Pavilion on the Lake
CentralCoastCiderFestival.com
Cider Festival Fun
Cider Festival by the Numbers: Event Attendees
373 People Attended the Event -504 attendees in 2017 -494 in 2016
Includes Ticket Holders, Producers, Staff and Sponsors
Survey Monkey Respondents: 7% of attendees -Average length of guest stay was 1 night
v 27.7% of Respondents Stayed in Atascadero -32% in 2017
Atascadero housing choice for respondents
v 20.7% Hotel/Motel
v 3.5% Family/Friends
v 3.5% Vacation Rental
Attendees by location
v 77% San Luis Obispo County (Paso Robles -San Luis Obispo)–77% in 2017
v 7% Southern CA ( Lompoc -San Diego)–12% in 2017
v 9% Northern CA (Monterey –San Francisco)–8% in 2017
v 2% Central Valley (Fresno -Bakersfield)–1% in 2017
v 2% Out of State (3 States) –2% in 2017
Cider Festival by the Numbers: Event Attendees
Guest Data
v 62%of respondents have an average household income of $75,000 and over
v 51.7% of respondents were ages 25-45
v 44.8% of attendees were ages 46 and over
v 86% of respondents had a college degree and higher
v 75.8%of respondents are likely to come to the festival again
v 79% of respondents are likely to recommend the festival to friends
Page 12 of 30
Public Relations Data
Media Attended
v KRUSH Radio –Adam Montiel and Jeremy West
v Great Flavors –Kara Stewart and Andrew Blevins
v SOIF –Steve McConnell
Key Media Coverage
9 News Articles | 502,302 Media Impressions
v Central Coast Cider Festival Returns to Atascadero May 12 –A-Town Daily News
v Brewed for your Pleasure –New Times SLO
v 6 Things To Do This Weekend on the Central Coast –KSBY
v 3rd Annual Central Coast Cider Festival –New Times SLO
v Central Coast Cider Fest Returns –Atascadero News
v Cider Festivals, Tours, and Takeovers: Tips to Maximize Your Cider-Tasting Experience –Great Flavors
v What’s Hoppening in the Cider World? Find out at the 2018 Central Coast Cider Festival –Great Flavors
v Upcoming Spring Festivals on the Central Coast –Mustang News
v Central Coast Cider Festival –Hoot ’n Annie Blog
v Liquid Lunch live broadcast –Krush 92.5
Marketing
v 1250 Postcards distributed to cider houses, wine shops, Atascadero City, Chamber of
Commerce and Pavilion on the lake
v 2 Banners hung in Atascadero
v 32 E-Blasts
Ø 1,685 Subscribers, 28% open rate
v 1 Press Release
Ø April 25, 2018 –Annual Central Coast Cider Festival Returns to Atascadero May 12 Tickets are on sale
for general admission and the new Cider Seminar Brunch
v 1 Live Radio Broadcast
Ø Liquid Lunch with the Cork Dorks featuring Tin City Cider, Two Broads Ciderworks, and Gopher Glen
Cider Co
v Ticket Giveaway Contests –KRUSH Radio and Visit Atascadero
Social Media Stats: Facebook
v 767 Likes
v Average posts 5 times per week
v Daily Theme Content
v 1.5k consumers were Interested in the
event
v Reached 44K consumers
v 112 consumers on Facebook said they were
going to the event
Page 13 of 30
Social Media Stats: Twitter& Instagram
v 200 Followers v 791 Followers
Visit Atascadero Giveaway Contest
v 1 Post on Facebook –Visit Atascadero
v Post Likes -26, Shares -28, Comments –199
v Reshared on Central Coast Cider Festival
Facebook (2 times -1685 reach) and Instagram
(1278 reach)
v 610 Entries
Website Stats: CentralCoastCiderFestival.com
Food, Live Music, Cider Producers, Uber Safe Rides, Sponsors, Atascadero Hotel
Partnerships, link to Visit Atascadero lodging, Cider Auxiliary Event information
Producers and Sponsors had links to their homepage
Ø Visits: 3,227
Ø Unique Visitors: 2,914
Ø Page Views: 3,952
Main Event Review
Onsite Pig Roast Catering by Chef Jeffery Scott
Ø La Caja Roasted Heritage Pork with Salsa Romesco
& Cider Hot Sauce
Ø Wood Fired Wild Mushroom Paella with Charred
Leeks, Chorizo, Sweet Peppers
Ø Shaved Fennel & Organic Kale Salad with Almonds,
Apples, Sultanas, Currants, Queso Fresco, Barrel
Aged Vinaigrette
Ø Hush Harbor Bakery Rustic Bread with Roasted
Tomato Olive Oil
Ø Vegetarian and Vegan options also available
Page 14 of 30
Main Event Review
v Abundant Snacks for Guests
Ø Taco Works Chips
Ø Pub Mix
Ø Fresh Popped Popcorn
Ø Water Bottles provided by Digital Dogma
v Interior and Exterior Lounge Areas for
Guests
v 15c Table-Cheese and Small Bites
v Live Music by The Turkey Buzzards
v Special Uber code to save $5
Ø Used by 13 people
Cider Pop-up Shop
v 9 producers featured
v 29 different ciders available
for purchase
v All purchases included a
logo’d tote bag
v Additional items for sale –
cider festival logo’d items:
hats, glassware, t-shirts
New Auxiliary Events
•Guest House Grill –Tap Takeover –May 3
•Grape Encounters Empourium –Cider Tasting –May 5
•Libertine Brewing Company –Tap Takeover –May 10
•SpringHill Suites –Cider Brunch & Seminar –May 12
Ø 30 Attendees
14 Cider Producers
v 101 Cider House
v Bristols Cider House
v Anna’s Cider
v Stoked Cider
v Gopher Glen Apple Farm
v Jean Marie Cidery
v Krazy Farm Cider
Page 15 of 30
14 Cider Producers
v Mission-Trail
v Two Broads
v Reef Points
v Santa Cruz Cider Co.
v Kelsey See Canyon
v See Canyon
v Tin City Cider Co.
17 Sponsors
v Visit Atascadero
v 15 Degrees C Wine
Shop & Bar
v American General
Media
v Baker Wine & Grape
Analysis Inc.
v Bristols Cider
v Digital Dogma
v ETS Labs
v Left Coast T-Shirt
v Scott Labs
v Taco Works
v TricorBraun
v Criveller Group
v Makers & Allies
v BSG
v Ipak Wine
v Yesterdays Sportswear
v Pack n’ Ship Direct
Next Steps, Planning for 2019
v Cider Coast Cider Association –Non Profit Status
v Atascadero Sponsorship
v 2019 Event: Location, Date, Time
v Ticket Launch Time Period
v Strategies For Growth
Page 16 of 30
1
2018 Central Coast Cider Festival Overview
Total Event Attendees: 373 (504 in 2017)
Includes: Ticket Holders, Producers, Staff, and Sponsors
Eventbrite Data
General Admission Attendees: 283
§ 77% of attendees from San Luis Obispo County
o 5% from San Luis Obispo
o 57% from Paso Robles
o 7% from Atascadero
o 7% from South County
§ 2% of attendees from Santa Barbara County (Santa Maria and Santa Barbara)
§ 9% of attendees from Northern CA (Monterey– Granite Bay)
§ 7% of attendees from Southern CA (Lompoc – San Diego)
§ 2% of attendees from California Central Valley (Fresno-Bakersfield)
§ 2% of attendees out of state (3 states, 7 attendees)
Survey Data
Respondents: 7% of attendees
§ Average length of guest stay was 1 day
§ 44.8% of respondents stayed the night in Atascadero
§ Atascadero housing choice for respondents:
o Hotel/Motel: 20.7%
o Vacation Rental: 3.5%
o Family and Friends: 3.5%
§ 62% of respondents have an average household income over $75,000
§ 62% of respondents were female
§ 51.7% of respondents were ages 25-45
o 44.8% of attendees were ages 46 and over
§ 86% of respondents had a college degree and higher
§ 51.7% of respondents bought cider from the Pop-Up Shop
§ 75.8% of respondents are likely to come to the festival again
§ 79% of respondents are likely to recommend the festival to friends
§ 86% of respondents would like to see more cider tasting events throughout the year.
Key Publication Coverage:
o Atascadero News
o A-Town Daily News
o KSBY
o New Times SLO
o Great Flavors
o SOIF – Social Media
o Hoot ‘n Annie Blog
o Mustang News
Central Coast Cider Festival 2018
May 12, 2018
Atascadero Pavilion on the Lake
centralcoastciderfestival.com
Page 17 of 30
2
o Krush 92.5 – Liquid Lunch
§ Metrics Summary
o 9 pieces of coverage
o 502,302 Estimated Publication Impressions
o 729 Social Shares
Marketing Materials
• 1,250 Postcards
• 4 Weeks of Print Ads in New Times
• 3 Weeks of Digital Ads in New Times
• 2 Banners in Atascadero
• 32 E-Blasts:
o 1,685 Subscribers
o 27.5% open rate
Social Media
• Facebook – 767 likes
o Average posts 5 times per week with daily theme content
o 1.5k consumers were interested in the event
o Reached 44k consumers
o 112 consumers said on Facebook that they were going to the event
• Instagram – 791 followers
o 31 Posts
• Twitter – 200 followers
Main Event Review
• Catering: Chef Jeffery Scott
• 15c Cheese and Charcuterie Table
• Live Music by Turkey Buzzards
• Interior and Exterior Lounge Areas for Guests
• Abundant Snacks for Guests
o Taco Works Chips
o Pub Mix
o Fresh Popped Pop-Corn
o Apples
• Water Bottles provided by Digital Dogma
• Special Uber code to save $5
o Only utilized 13 times, may not be necessary for events to provide transportation as this
generation is used to using uber.
Cider Pop-up Shop
• 9 producers featured
• 29 different ciders available for purchase
o All purchases included a logo’d tote bag
• Additional items for sale
o Cider festival logo’d items: glassware, t-shirts
o Central Coast Cider Association hats
• $2,382.43 in gross sales - $848.07 estimated net profit (sales tax still needs to be filed)
Page 18 of 30
3
New 2018 Auxiliary Events
• Guest House Grill – Tap Takeover – May 3
• Grape Encounters Empourium – Cider Tasting – May 5
• Libertine Brewing Company – Tap Takeover – May 10
• SpringHill Suites – Cider Brunch & Seminar – May 12
o 30 attendees
14 Producers:
• 101 Cider House
• Bristols Cider House
• Stoked Cider
• Two Broads Ciderworks
• Jean Marie Cidery
• Kelsey See Canyon
• Mission-Trail Cider Co.
• Krazy Farm Cider Co.
• Reef Points Cider
• Santa Cruz Cider Co.
• Anna’s Cider
• See Canyon Cider Company
• Tin City Cider Co.
• Gopher Glen Cider Co.
17 Sponsors
• Visit Atascadero
• American General Media
• Baker Wine & Grape Analysis Inc.
• Bristols Cider House
• BSG – Brewers Supply Group, Inc.
• Digital Dogma SLO
• ETS Labs
• Left Coast T-Shirt Co.
• Scott Labs
• Taco Works
• TricorBraun
• Yesterdays Sportswear
• Criveller Group
• IPak ITek Wine
• Pack n’ Ship Direct
• Makers & Allies
• 15c Wine Shop & Bar
Event Management
Solterra Strategies
(805) 591-4884
1405 Spring Street, #203
Paso Robles, 93446 CA
Page 19 of 30
ITEM NUMBER: B-4
DATE: 06/20/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Marketing Statistics Summary
RECOMMENDATION:
Receive and file May Marketing Statistics Report.
DISCUSSION:
May’s website visits are reflective of the digital advertising campaign which focuses on
bringing in new visitors to the website while social media and the e-newsletter's efforts
focus on re-engaging those who are familiar with Atascadero as a destination. 85% of
visitors to the website are new visitors. Paid advertising performed well reaching just
over 234,000 audience impressions. Efforts continue towards meaningful engagement
with followers and connecting to the ideal traveler.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. May Statistics Summary
Page 20 of 30
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
MAY STAT SUMMARY
ATASCADERO TBID
June 5, 2018
WEB ANALYTICS (2018 vs. 2017)
WEBSITE TRAFFIC
Page Views:
11,635 v. 13,243
New Visitors:
5,229 (85% of visitors)
Total Sessions:
6,128 v. 7,065
PPV (Page Per Visit):
1.9
TOS (Time on Site):
1:00
ACQUISITION
Social: 3,012 v. 1,347
Organic: 2,042 v. 1,878
Direct: 783 v. 2,709
Referral: 288 v. 1,131
Top Keyword Search:
Atascadero Lake
PAGE VIEWS
Lodging: 3,246
Things to do: 1,373
Events: 1,221
Homepage: 990
GEOGRAPHIC REFERRALS
San Francisco: 722
Atascadero: 635
Paso Robles: 261
San Jose: 203
Santa Ana: 196
Santa A
TOP REFERRING URLS
Facebook: 2,972
Yahoo/Bing/Google: 2,041
Slocal.com: 40
Aol.com: 13
Centralcoastciderfestival.com: 12
SOCIAL MEDIA ANALYTICS
FACEBOOK
Facebook Fans: 5,968
Impressions: 182,079
Organic: 14,468
Paid: 161,460
Reach: 167,939
Engagements: 5,052
Top Post: Afternoon in Atascadero, City Hall post
Reach: 1,632
Main audience: Women over 35, living in SLO County
and Valley
INSTAGRAM AND TWITTER
Instagram Followers: 1,167
New Followers: 36
Likes received: 814
Comments received: 20
Main audience: Women under 35
Twitter Followers: 202
Reach: 5,993
Engagements: 24
Main audience: Reporters and Destinations
Page 21 of 30
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
The advertising that ran in May included Facebook video ads and Travel Spike video ads for the first two
weeks of the month. The total budget from April to May dropped 30%, and the remaining results matched
that budget change.
FACEBOOK
The Millennial focused video ran in May. The results were strong, but not comparable to April, since the
budget was reduced. Additionally, this video has had several runs throughout the campaign, so lower
responses are to be expected.
Facebook and Instagram Combined;
Total Impressions: 151,862 Total Clicks: 4,620 Clicks to website: 3,987
CTR: 2.63% Views to completion: 1,939 Cost per view: $0.25
Total Facebook May Results (including social posts):
Total Impressions: 161,474 Total Clicks: 4,960
CTR: 2.57% Actions (including likes, shares, comments): 11,132
Video Views to 100%: 2,159
TRAVEL SPIKE
Travel Spike ended the Visit Atascadero Campaign on 5/15. Here are the remaining results:
Total Impressions: 72,922 Total views: 60,988 Total Clicks: 172
IPW 2018
For the month of May we completed the following projects for IPW:
• Itinerary/accommodation flyer
• Prep and planning meetings with Visit SLO CAL
• Created business cards for day-of meetings
• Attended the Visit California Caucus where they presented the status of the state with international
markets
• Conducted 42 appointments with tour operators around the globe
• Follow-up and accommodation connection is in process
Page 22 of 30
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 3
The May e-newsletter went out on Tuesday, May 1st. The theme for May was cider and wine
festivals happening around Atascadero. The main features were the Central Coast Cider Festival,
Atascadero Lakeside Wine Festival, and Instagram user photos highlighting the craft beer, wine
and cider scene in Atascadero.
Totals for Campaign:
• 9.3% Open Rate (9.7% average open rate for our subscriber list based on last 12 months)
• 0.6% Click Through Rate (1.25% average CTR for our subscriber list based on last 12 months)
GOAL: Increase average open rate and click through rate while keeping subscribers and
organically adding to the subscriber list.
E -NEWSLETTER ANALYTICS
Page 23 of 30
ITEM NUMBER: B-5
DATE: 06/20/18
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file April Budget Report.
DISCUSSION:
The updated budget includes all expenses that have been processed by the City and
submitted to Big Red Marketing as of April 30, 2018.
On December 15, 2015, the ATBID Board approved a three-year sponsorship of the
Central Coast Cider Festival totaling $35,000. The final payment of this three-year
contract, $9,500, can be found under GL 2802 Event Support Program.
Upon review of this month’s budget all other expenses are in line with expected
expenditures and income.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Budget
2. ATBID Fund Summary
3. Verdin Detailed Spending Report
4. TOT Report
Page 24 of 30
GL #Notes
REVENUE PROJECTIONS July August September October November December January February March April
1100 2% BID Revenue July 2017 - June 2018 $13, 598 $47,630.00 $41,737.00 $0.00 $59,335 $2,070 $1,539 $36,092 $9,910 $198,313.00 261,250.00$ Awaiting figures from City finance department. Current figures are
based on previous year
1200 Estimated Fund Balance from 2016/2017 $365,370
Figure not final until fiscal year is closed by City Finance. Current
figure is estimated based on anticipated remaining fiscal year
activity.
1300 Investment Earnings 3,810.00$
TOTAL 630,430.00$
Budget Actuals
2017/2018
Proposed Budget
2100 Admin 14,610.00$
2101 City Admin Fees 135.98$ 757.70$ 893.68$ 2,610.00$
2102 Office Expense 5,000.00$
2103 Operating Supplies and misc. expenses 2,000.00$
2104 Lodging Ordinance Enforcement 5,000.00$
2200 Contracting Firm Fees 54,000.00$
2201 Big Red Marketing - Destination Manager 2,500.00$ 2,500.00$ 2,500.00$ 4,500.00$ 3,000.00$ $3,000 $3,000 $3,000 $3,000 $3,000 30,000.00$ 36,000.00$ Per presented scope of work
2202 Verdin Marketing - Marketing Firm 1,011.80$ 1,613.50$ 1,078.20$ 1,409.30$ 1,696.30$ 1,417.90$ 1,824.80$ 1,312.20$ 2,347.90$ 2,389.60$ 16,101.50$ 18,000.00$ Per presented scope of work
2300 Visual Assets and Branding 71,500.00$
2301 Photography & Video 3,841.40$ 1,658.60$ 11,600.00$ 17,100.00$ 20,000.00$
2302 Creative Services - Verdin Scope 3,632.50$ 5,321.90$ 2,131.79$ 1,176.80$ 196.20$ 1,989.10$ 2,964.00$ 520.40$ 864.30$ 1,959.60$ 20,756.59$ 28,500.00$ Per presented scope of work
2303 Creative Services - Out of Scope 5,000.00$
2304 Promotional Items & Visit Atascadero Brochure 8,778.57$ 2,845.42$ 11,623.99$ 18,000.00$
2400 Digital Marketing 28,353.00$
2401 Website Updates 145.00$ 70.40$ 150.00$ 188.00$ 25.60$ 125.00$ 165.60$ 128.00$ 150.00$ 1,147.60$ 4,353.00$ Per presented scope of work
2402 Social Media contest hard costs 1,167.55$ 235.24$ 244.20$ 634.80$ 2,281.79$ 2,000.00$
2403 Social Media/Contest Management 1,533.64$ 1,539.09$ 1,570.40$ 1,601.00$ 1,322.20$ 1,521.60$ 1,574.80$ 1,426.40$ 1,295.40$ 1,513.60$ 14,898.13$ 16,000.00$ Per presented scope of work
2404 E-Newsletter 527.80$ 551.00$ 568.20$ 477.80$ 502.00$ 620.60$ 757.60$ 492.00$ 498.40$ 457.60$ 5,453.00$ 6,000.00$
Per presented scope of work.
Previously combined with GL 2404
2500 Advertising 116,647.00$
2501 Planned Media Buys 1,276.60$ 1,235.59$ 5,597.15$ 12,112.63$ 10,518.07$ 3,323.08$ 1,447.69$ 5,784.93$ 8,975.10$ 7,921.68$ 58,192.52$ 60,647.00$
Per presented scope of work less
separation of Visitor Guide costs
2502 Reactive Advertising & Co-Ops 3,650.00$ 20,000.00$ 23,650.00$ 50,000.00$
2503 Verdin Media Retainer 494.60$ 533.30$ 500.60$ 38.40$ 29.00$ 66.00$ 29.00$ 64.00$ 1,754.90$ 6,000.00$
2600 Public Relations 11,500.00$
2601 Group FAM 4,000.00$
2602 Individual Itineraries 2,500.00$
2603 PR Retainer & Reactive Planning 282.20$ 29.00$ 1,120.40$ 992.30$ 754.40$ 260.00$ 401.00$ 1,617.98$ 524.70$ 5,981.98$ 5,000.00$ Per presented scope of work
2700 Tour & Travel 23,000.00$
2701 CCTC Co Op Fams 425.00$ 425.00$ 1,500.00$
2702 Visit CA Co Op Fams 1,500.00$
2703 Trade Show 20,000.00$
Verdin's assistance at one trade
show and/or tradeshow booth design
and hard costs (TBD)
2800 Consumer Outreach 60,000.00$
2801 Consumer Show Presence 3,000.00$ 4,016.68$ 949.56$ 2,819.56$ 10,785.80$ 10,000.00$
2802 Event Support Program 21,075.00$ 7,500.00$ 300.00$ $10,000 7,500.00$ 9,500.00$ 55,875.00$ 50,000.00$
TOTAL EXPENSES 41,537.71$ 20,968.38$ 19,223.12$ 29,299.63$ 35,972.47$ 27,127.09$ 22,574.69$ 13,102.53$ 39,000.28$ 276,921.48$ 379,610.00$
3001 Cash Reserves 37,000.00$ 10% of total budget
Contingency
4001 Contingency Fund (unallocated)$213,820.00
TOTAL BUDGET 630,430.00$
ATBID 2017/18 Proposed BUDGETED P&L
Page 25 of 30
6/7/18
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL BUDGETED 2017-2018 BUDGETED
2014-2015 2015-2016 2016-2017 2016-2017 through 04/30/18 2017-2018
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 186,690$ 198,313$ 261,250$
46110.0000 Investment Earnings 2,068 5,458 724 2,110 - 3,810
Total Revenue 164,104 246,536 268,231 188,800 198,313 265,060
EXPENSES
6050000 Office Expense - 5,164 - 2,200 - 5,000
6070000 Advertising 3,450 86,914 91,005 90,000 132,725 95,000
6400000 Operating Supplies - 1,217 120 - - 2,000
6500000 Contract Services 26,173 105,314 138,414 155,000 147,675 275,000
6600000 Professional Development - - 425 - 425 -
6740000 Business Development - 5,000 - - 3,000 -
6900000 Administration 1,620 2,411 2,675 1,870 1,983 2,610
Total Expenses 31,243 206,020 232,639 249,070 285,808 379,610
NET INCOME/(LOSS)132,861 40,516 35,592 (60,270) (87,496) (114,550)
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 220,690 365,441 365,370
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 160,420$ 277,945$ 250,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
Page 26 of 30
Atascadero TBID
Budget: $180,000 | Updated 5/17/2018
DETAILED SPENDING Billed Billed Billed Billed Billed Billed Billed Billed Billed Billed Projected Projected
DESCRIPTION BUDGET JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL
Planning, meetings, reporting $18,000 1,011.80 1,613.50 1,078.20 1,409.30 1,695.30 1,417.90 1,824.80 1,312.20 2,347.90 2,389.60 900.00 999.50 18,000.00
Creative Development $28,500 3,632.50 5,321.90 2,131.79 1,176.80 196.20 1,989.10 2,964.00 520.40 864.30 1,959.60 3,871.41 3,872.00 28,500.00
Reactive Creative $4,000 2,000.00 2,000.00 4,000.00
Photo/Video Assets $2,500 2,500.00 2,500.00
Public Relations ($10,000 reactive)$15,000 282.20 029.00 1,120.40 992.30 4,016.68 754.40 260.00 401.00 1,617.98 524.70 4,026.04 975.30 15,000.00
Web Updates $3,000 145.00 070.40 128.00 025.60 065.00 165.60 128.00 1,272.40 1,000.00 3,000.00
E-Newsletter $6,600 527.80 551.00 568.20 477.80 502.00 620.60 757.60 492.00 498.40 457.60 554.60 592.40 6,600.00
Social Media $18,400 1,533.64 1,539.09 1,570.40 1,601.00 1,322.20 1,521.60 1,574.80 1,426.40 1,295.40 1,513.60 1,701.87 1,800.00 18,400.00
Contest Prizes / Coord.$2,000 1,167.55 235.24 244.20 634.80 2,281.79
Media Planning $6,000 494.60 533.30 500.60 038.40 029.00 066.00 -029.00 064.00 700.00 700.00 3,154.90
Advertising ($18,000 reactive)$76,000 -
Facebook/Instagram 1,276.40 1,235.59 3,631.01 3,973.69 3,623.15 3,323.08 1,447.69 2,528.41 2,794.65 2,708.46 1,800.00 1,227.13 29,569.26
Travel Spike 1,966.14 8,138.94 6,894.92 3,256.52 6,180.45 5,213.22 3,099.28 34,749.47
Brochure Distribution 8,778.57 8,778.57
Brochure Printing 5,466.01 5,466.01
SUMMARY: ACTUAL TO BUDGET
BUDGET JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL
Monthly Totals $180,000 $17,537.51 $16,434.39 $12,637.14 $17,808.23 $18,407.45 $10,819.83 $9,195.13 $10,102.53 $16,000.28 $15,465.58 $22,425.60 $13,166.33 $180,000.00
Adjustments
Actual Totals $180,000 $17,537.51 $16,434.39 $12,637.14 $17,808.23 $18,407.45 $10,819.83 $9,195.13 $10,102.53 $16,000.28 $15,465.58 $22,425.60 $13,166.33 $180,000.00
No Charge/Added Value $3,064.50 $202.50 $607.50 $135.00 $1,725.00 $0.00 $1,987.20 $0.00 $0.00 $0.00 $7,721.70
Page 27 of 30
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$
Page 28 of 30
VACATION STAY RENTALS Updated 5/31/18
Ref Bus.
Lic.Identified Address Owner Name Owner Street Address Owner City Owner State Owner Zip Active Listing Listings First Activity Last Documented Stay
1 B/L 14006 Morro Road, Atascadero, CA, United States Steven M Treetal 14006 Morro Road Atascadero CA 93422 TRUE 5/13/17 0:00 4/14/17 0:00
2 NL 10519 Cuesta Court, Atascadero, CA, United States Guillen Kyle & Kossandra 10519 Cuesta Ct Atascadero CA 93422 TRUE 7/4/16 7:44 10/16/16 17:11
3 B/L 10720 Portal Road, Atascadero, CA, United States GEIBEL WILLIAM C & PAULA K 10720 Portal Rd Atascadero CA 93422 TRUE 11/27/14 12:11 4/10/17 0:00
4 NL 10805 Colorado Road, Atascadero, CA, United States BURELLE LAWRENCE H & ELAINE M 10805 Colorado Rd Atascadero CA 93422 TRUE 3/13/17 5:22
5 NL 11165 Avion Road, Atascadero, CA, United States CAO XIAOHONG 11165 Avion Rd Atascadero CA 93422 TRUE 6/20/16 6:18 4/6/17 23:17
6 11505 Santa Ana Road, Atascadero, CA, United States GRASH CHARLES M TRE ETAL 825 Riverside Ave Ste 15 Paso Robles CA 93446 TRUE 4/30/15 0:00 4/9/17 16:10
7 11519 Piona Lane, Atascadero, CA, United States CURRY RYAN A & STEFANI N 11519 Piona Ln Atascadero CA 93422 TRUE 4/6/16 11:07 7/19/16 2:02
8 B/L 10775 Santa Ana Road, Atascadero, CA, United States YOUNG-MOHLE AMIE R TRE 10755 Santa Ana Rd Atascadero CA 93422 TRUE 4/8/13 14:01 8/10/16 1:55
9 21 Quail Ridge Dr, Atascadero, CA, United States BROAD GARY 20 Bayview St San Rafael CA 94901 TRUE 2/28/17 0:21
10 2905 Ferrocarril Road, Atascadero, CA HAZELHOFER GREGORY M & CHELSEA A 2905 Ferrocarril Rd Atascadero CA 93422 TRUE 3/16/16 8:53 4/9/17 16:01
11 3955 Monterey Road, Atascadero, CA, United States KUDEN DAVID J ETAL 3955 Monterey Rd Atascadero CA 93422 TRUE 2/22/17 0:21 4/9/17 15:57
12 B/L 4060 Nogales Avenue, Atascadero, CA, United States SILVA KEVIN G TRE ETAL 4695 San Anselmo Rd Atascadero CA 93422 TRUE 7/13/15 17:09 4/8/17 18:22
13 5092 Palma Avenue, Atascadero, CA, United States HARVEY BENJAMIN P & CHLOEE C 5092 Palma Ave Atascadero CA 93422 TRUE 9/17/16 16:35 3/3/17 19:22
14 5220 Vida Avenue, Atascadero, CA, United States CUMMINGS DANA M 5220 Vida Ave Atascadero CA 93422 TRUE 10/16/16 18:18 3/19/17 18:11
15 LT 5304 Barrenda Avenue, Atascadero, CA, United States Hardy Robert Tre Etal 6700 Rocky Canyon Rd Atascadero CA 93422 TRUE 10/16/16 16:16 4/9/17 18:24
B/L 5420 Palma Avenue, Atascadero, CA, United States SNOW ROLAND H II TRE ETAL 1250 Paint Horse Pl Paso Robles CA 93446 TRUE 1/20/15 13:24 4/12/17 20:02
16 B/L 5445 Olmeda Avenue, Atascadero, CA, United States STAHL ANNE 5445 Olmeda Ave Atascadero CA 93422 TRUE 6/23/14 12:21 2/7/17 0:00
17 LT 5529 Madrono Place, Atascadero, CA, United States NATHANSON NICOLE A 5529 Madrono Pl Atascadero CA 93422 TRUE 10/25/15 18:59 3/19/17 16:31
18 5595 Lobos Lane, Atascadero, CA, United States PETERSON BARRY M ETAL 5595 Lobos Ln Atascadero CA 93422 TRUE 2/15/16 19:37 4/9/17 15:12
19 NL 5711 Olmeda Avenue, Atascadero, CA, United States ERWIN ROBERT N & CLARA C 5711 Olmeda Ave Atascadero CA 93422 TRUE 8/18/14 17:11 4/9/17 15:53
20 B/L 6291 Monterey Court, Atascadero, CA, United States KIEL JOHN & JILL 6291 Monterey Ct Atascadero CA 93422 TRUE 7/24/16 16:17 4/13/17 0:00
21 6480 Alta Pradera Lane, Atascadero, CA, United States OTIS TERRY B ETAL 6480 Alta Pradera Ln Atascadero CA 93422 TRUE 9/19/16 11:57 4/9/17 15:28
22 B/L 6680 Navarette Avenue, Atascadero, CA, United States WILLIAMS AMBER ETCON 6680 Navarette Ave Atascadero CA 93422 TRUE 5/31/16 0:00 2/21/17 17:18
23 B/L 6705 Llano Road, Atascadero, CA, United States BERDOLL CHRIS L ETUX 6705 Llano Rd Atascadero CA 93422 TRUE 5/23/16 8:59 10/19/16 9:06
24 B/L 6960 Santa Lucia Road, Atascadero, CA, United States FUTAK TRUDY 6960 Santa Lucia Rd Atascadero CA 93422 TRUE 12/28/14 14:23 3/19/17 15:26
25 NL 7060 Santa Lucia Road, Atascadero, CA, United States BAGDWAL LAVINDER PO Box 1906 Atascadero CA 93423 TRUE 6/25/16 18:51 8/21/16 7:06
26 B/L 7100 Carmelita Avenue, Atascadero, CA, United States DEROSE MARIO & NORA L ETAL 7100 Carmelita Ave Atascadero CA 93422 TRUE 2/16/16 15:52 4/12/17 23:25
27 B/L 7150 Bella Vista Road, Atascadero, CA, United States MILLER MELANIE S 7150 Bella Vista Rd Atascadero CA 93422 TRUE 10/10/16 15:09 11/28/16 6:40
28 B/L 7975 San Marcos Road, Atascadero, CA, United States HAYS ANDREW & ELLEN 7975 San Marcos Rd Atascadero CA 93422 TRUE 6/19/14 12:54 3/26/17 18:47
29 B/L 8030 Atascadero Avenue, Atascadero, CA, United States DIENZO RAYMOND & LAURA 8030 Atascadero Ave Atascadero CA 93422 TRUE 12/14/15 18:10 4/8/17 15:09
30 B/L 8220 Santa Rosa Road, Atascadero, CA, United States TRUMBULL JONATHAN & JEAN 8220 Santa Rosa Rd Atascadero CA 93422 TRUE 1/29/16 13:44 4/9/17 18:49
31 NL 8590 Alegre Avenue, Atascadero, CA, United States KELLY ROBERT D JR & ELIZABETH A 8405 Morro Rd Atascadero CA 93422 TRUE 2/16/15 15:33 2/15/16 21:23
32 NL 8850 San Gabriel Road, Atascadero, CA, United States FOWLER ROBERT H 8850 San Gabriel Rd Atascadero CA 93422 TRUE 9/1/14 16:32 10/16/16 15:47
33 B/L 9045 Via Tortuga, Atascadero, CA, United States BURKE MICHAEL T TRE ETAL 9045 Via Tortuga Atascadero CA 93422 TRUE 11/25/15 17:35 9/14/16 16:42
34 B/L 9060 Santa Lucia Road, Atascadero, CA, United States MANCUSO VIRGINIA C TRE 9060 Santa Lucia Rd Atascadero CA 93422 TRUE 5/30/16 7:46 4/9/17 22:45
35 LT 9160 Santa Lucia Road, Atascadero, CA, United States HOGUE PATRICK L TRE ETAL PO Box 1076 Atascadero CA 93423 TRUE 6/13/14 0:00 9/16/14 0:00
36 B/L 9205 Balboa Road, Atascadero, CA, United States GURREAU YULE B & LAURA L 9205 Balboa Rd Atascadero CA 93422 TRUE 6/30/15 11:52 4/4/17 0:00
37 DR 9350 Via Cielo, Atascadero, CA, United States WHEELER STEVEN B & SELENA M ETAL 9350 Via Cielo Atascadero CA 93422 TRUE 4/1/16 0:00 4/9/17 16:49
38 NL 9555 Sausalito Road, Atascadero, CA, United States VANINWEGEN CURTIS S & MARTHA S 9555 Sausalito Rd Atascadero CA 93422 TRUE 2/15/15 15:36 6/14/16 9:41
39 LT 9630 Santa Lucia Road, Atascadero, CA, United States NICHOLS DAVID J & CHANTEL C 9630 Santa Lucia Rd Atascadero CA 93422 TRUE 5/19/16 21:46
40 LT 9730 Atascadero Avenue, Atascadero, CA, United States KIRK BLAIR G 9730 Atascadero Ave Atascadero CA 93422 TRUE 1/31/16 15:35 4/9/17 15:54
41 9230 Curbaril Avenue, Atascadero, CA, United States ROBASCIOTTI DEL 14465 Sandoval Rd Atascadero CA 93422 TRUE 6/21/17 0:00 7/3/17 0:00
42 B/L 13545 Old Morro Road, Atascadero, CA, United States DAVIS ROBERT F & MELINDA S 13545 OLD MORRO RD Atascadero CA 93422 Yes More than one year ago Last 31-60 days
43 B/L 4419 Del Rio Road, Atascadero, CA, United States Stilwell & Hoffman 4419 DEL RIO RD Atascadero CA 93422 Yes Last 31-60 days Last 31-60 days
44 2560 Alturas Road, Atascadero, CA, United States ORGILL KENNETH R 2560 ALTURAS AVE Atascadero CA 93422 Yes Last 61-120 days Last 61-120 days
45 B/L 5225 Alamo Avenue, Atascadero, CA, United States SMITH CARTER 755 Pacific Apt 3 Morro Bay CA 93443 Yes Last 31-60 days Last 31-60 days
NOTE: GREEN, YELLOW, ORANGE,& BLUE ALL INDICATE "ACTION COMPLETE"…..JUST DIFFERENT RESULTS.Totals:
DR - 1
LEGEND:NL - 9
GREEN = B/L = NEW BUSINESS LICENSE APPLIED FOR (or) HAVE EXISTING BUSINESS LICENSE LT - 5
YELLOW = LT = NOW DOING " LONG TERM" LEASE INSTEAD B/L - 21
ORANGE = NL = NO LONGER DOING "VACATION STAYS" OR ANY TYPE OF "PAID" STAYS AT ALL (ONLY FREE; i.e. FAMILY)36
BLUE =DR = DEED RESTRICTED/AFFORDABLE HOUSING, SO INFORMED THAT SHORT TERM STAYS NOT ALLOWED Remaining (No Responses)
10
Page 29 of 30
(REMAINING ) VACATION STAY RENTALS Updated 5/31/18
Ref Bus.
Lic.Identified Address Owner Name Owner Street Address Owner City Owner State Owner Zip Active Listing Listings First Activity Last Documented Stay
6 11505 Santa Ana Road, Atascadero, CA, United States GRASH CHARLES M TRE ETAL 825 Riverside Ave Ste 15 Paso Robles CA 93446 TRUE 4/30/15 0:00 4/9/17 16:10
7 11519 Piona Lane, Atascadero, CA, United States CURRY RYAN A & STEFANI N 11519 Piona Ln Atascadero CA 93422 TRUE 4/6/16 11:07 7/19/16 2:02
9 21 Quail Ridge Dr, Atascadero, CA, United States BROAD GARY 20 Bayview St San Rafael CA 94901 TRUE 2/28/17 0:21
10 2905 Ferrocarril Road, Atascadero, CA HAZELHOFER GREGORY M & CHELSEA A 2905 Ferrocarril Rd Atascadero CA 93422 TRUE 3/16/16 8:53 4/9/17 16:01
11 3955 Monterey Road, Atascadero, CA, United States KUDEN DAVID J ETAL 3955 Monterey Rd Atascadero CA 93422 TRUE 2/22/17 0:21 4/9/17 15:57
13 5092 Palma Avenue, Atascadero, CA, United States HARVEY BENJAMIN P & CHLOEE C 5092 Palma Ave Atascadero CA 93422 TRUE 9/17/16 16:35 3/3/17 19:22
14 5220 Vida Avenue, Atascadero, CA, United States CUMMINGS DANA M 5220 Vida Ave Atascadero CA 93422 TRUE 10/16/16 18:18 3/19/17 18:11
18 5595 Lobos Lane, Atascadero, CA, United States PETERSON BARRY M ETAL 5595 Lobos Ln Atascadero CA 93422 TRUE 2/15/16 19:37 4/9/17 15:12
21 6480 Alta Pradera Lane, Atascadero, CA, United States OTIS TERRY B ETAL 6480 Alta Pradera Ln Atascadero CA 93422 TRUE 9/19/16 11:57 4/9/17 15:28
44 2560 Alturas Road, Atascadero, CA, United States ORGILL KENNETH R 2560 ALTURAS AVE Atascadero CA 93422 Yes Last 61-120 days Last 61-120 days
NOTE: GREEN, YELLOW, ORANGE,& BLUE ALL INDICATE "ACTION COMPLETE"…..JUST DIFFERENT RESULTS.Totals:
DR - 1
LEGEND:NL - 9
GREEN = B/L = NEW BUSINESS LICENSE APPLIED FOR (or) HAVE EXISTING BUSINESS LICENSE LT - 5
YELLOW = LT = NOW DOING " LONG TERM" LEASE INSTEAD B/L - 21
ORANGE = NL = NO LONGER DOING "VACATION STAYS" OR ANY TYPE OF "PAID" STAYS AT ALL (ONLY FREE; i.e. FAMILY)36
BLUE =DR = DEED RESTRICTED/AFFORDABLE HOUSING, SO INFORMED THAT SHORT TERM STAYS NOT ALLOWED Remaining (No Response)
10
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