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HomeMy WebLinkAbout2015-005-CO1 Verdin (Approved 2016) (1)City of Atascadero CHANGE ORDER Purchase Order # 02060 Project: Marketing Services for ATBID Advisory Board Change Order Number: 1 Change Order Date: 2/10/2016 Contractor: Verdin Purpose of Change Order: r �r AT <�SCADEFi© aCT# /5,Cc�l Original contract dated March 10, 2015 was set to expire on March 10, 2016. By request of the ATBID Advisory Board, a Contract Amendment has been proposed and the term of the contract extended through June 30, 2017. Purchase Order #02060 was issued for $59,000 for the 2015 -16 fiscal year. The Purchase Order needs to be increased by $40,000 to cover the allocation for March 2016 through June 2016 peg the Contract Amendment. We, the undersigned contractor, have given careful consideration to the changes proposed and hereby agree, if this proposal is approved, that we will provide all equipment, furnish all materials, except as may be noted above, and perform all services necessary for the work above specified, and will accept as full payment therefor the prices shown below. By reason of this proposed change, 112 day(s) extension of time is requested. Estimated Cost: $ 40,000.00 Signed: Mary Verdi ,_ President Contractor is hereby authorized and directed to make the herein described changes from the plans and specifications, and /or to increase or decrease contract quantities and time, as described above. Recommended.- Approved: by �a� %�C, �P by: Terrie Banish, Deputy City Manager Ci anager /Design - -- For Official City Us e! -0nl y -- Chan a Orders - Change in Contract Price Change in Contract Time Original contract rice: $ 59,000.00 Original contract time: 366 days Total CO price (all CO's): $ _&� - Change in contract time all CO's): days Contract price prior to this CO: $ / 59,000.0 {: Contract time prior to this CO: 366 days Net increase decrease this CO: $ / 40,000.0( Net increase decrease this CO: 112 days Contract price w/ all approved CO's: $ 99,000,0( lContract time w/ all approved CO's: 478 days RECOMMENDED SCOPE OF WORK Aitascadero TBID (PT -91D) BUDGET ALLOCATION MARCH THROUGH JUNE 2016 - $40,000 Below is a general breakdown for quarter two marketing activities focusing on a new campaign based on the discussed ATBID goals. The budget and scope would need to be flexible once we conduct a p!onning meeting and identify areas of growth and opportunity. CREATIVE DEVELOPMENT-. $5,000 Verdin will develop a quarter two campaign highlighting a promotion and activities /events happening in Atascadero. Estimate includes • Concept creation and copywriting • Design of all advertising based on approved media plan (TBD) • Asset coordination and execution (possible video and cinemagraph images) MEDIA HARD COSTS, PLANNING & PLACEMENT- $20,000 Verdin will handle all media coordination under the direction and approval of ATBID. Estimate includes Media planning and negotiation through June 2016 • Media monitoring and recommendations based on performance • Invoice reconciliation and coordination on any make -goods or billing adjustments needed • $18,000 dedicated to media hard costs SOCIAL MEDIA /E- NEWSLETTER /CONTEST MANAGEMENT: $8,500 Verdin will manage ATBID's Facebook, Twitter, Instagram, monthly e- newsletter and a quarter two contest Estimate includes a Creation of monthly content calendars and custom images for all appropriate channels • Creation of monthly e- newsletter content and images • $1; 000 contest prize • c liti� ■4t1� itonng and responding A V111.4014 109 TONY BMANLO it (805) 541 -9005 r (805) 541 -9007 3580 Sacramento [Drive #110, San Luis Obispo. CA 93401 VERDINMARKETING.COM PUBLIC RELATIONS: $1.500 Verdin recommends a press release in quarter two highlighting family travel with a focus on value. Estimate includes • Copywriting one press release • List generation and blogger outreach • Distribution and follow up of the release • Report showcasing all clips captured WEBSITE UPDATES: $1,000 Verdin will work with the City of Atascadero's IT Department in developing any content pages needed for promotions and contest Estimate includes • Copywriting and page layout • Possible design elements for site STRATEGY & PROJECT MANAGEMENT: $4,000 Verdin will direct all implementation and monitoring of ATBID projects based on set goals Estimate includes. • Yearly planning meeting • Research, strategy, consulting and project management • Monthly meetings and reporting TOTAL: $40,000 VERDNt (805) 541.9005 ( (805) 541.9007 4 VISION FOR YG7R ZPAND 3580 Sacramento Drive *110. San Luis Obispo. CA 93401 2 VERDINMARKETING.COM