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HomeMy WebLinkAboutTBID_2017-12-20_AgendaADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Wednesday, December 20, 2017 at 2:30 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: OATH OF OFFICE: New Board Member Daniel Brewer, with term ending June 30, 2018, to be sworn in by Deputy City Manager/City Clerk, Lara Christensen. ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites Vice-Chairperson Deana Alexander, The Carlton Hotel Board Member Jacklyn Dawson, SpringHill Suites Marriott Board Member Tom O’Malley, Portola Inn Board Member Daniel Brewer, Best Western Plus Colony Inn APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR 1. ATBID Draft Action Minutes – November 15, 2017 • Recommendation: Approve the Draft Action Minutes of November 15, 2017. [Big Red Marketing] 2. Templeton Chamber of Commerce Event Sponsorships • Recommendation: Approve $1,000 of in-kind marketing support of Templeton’s Fourth of July, Wine Festival and Oktoberfest events. [Big Red Marketing] • Fiscal Impact (GL Varied): $1,000 in-kind marketing value. 3. Visit Atascadero Co-op with Visit SLO CAL at 2018 IPW • Recommendation: 1. Approve Visit Atascadero Co-op with Visit SLO CAL, in the amount of $4,500, for 2018 IPW. 2. Approve an expenditure in an amount not to exceed $10,500 for two ATBID contractor representatives to attend 2018 IPW on behalf of Visit Atascadero. [Big Red Marketing] • Fiscal Impact (GL 2703): Not to exceed $15,000. B. BUSINESS ITEMS 1. SLO Jazz Festival 2017 Fall Fest Recap • Recommendation: Receive and file event recap on the 2017 Fall Fest. [SLO Jazz Festival] • Fiscal Impact (GL 2802): None. 2. Event Sponsorship Ticket Policy • Recommendation: Approve the Event Sponsorship Ticket Policy. [Big Red Marketing] • Fiscal Impact: None. 3. ATBID Marketing Committee Composition • Recommendation: Approve ATBID Marketing Committee composition guidelines. [Big Red Marketing] • Fiscal Impact: None. 4. Expenditure Limits for ATBID Marketing Committee • Recommendation: Authorize the Marketing Committee to spend up to $9,500 per reactive opportunity with total expenditures not to exceed $28,500 per fiscal year. The Committee must report expenditures at the Board Meeting following each expenditure authorization. [Big Red Marketing] • Fiscal Impact (GL Varied): None. 5. ATBID Finance Committee • Recommendation: Discuss and provide staff direction on development of an ATBID Finance Committee. [Big Red Marketing] • Fiscal Impact: None. 6. Monthly Marketing Statistics Summary • Recommendation: Receive and file November Marketing Statistics Report. [Verdin Marketing] • Fiscal Impact: None. 7. Monthly Budget Report • Recommendation: Receive and file October Budget Report. [Big Red Marketing] • Fiscal Impact: None. C. UPDATES 1. Visit SLO CAL TMD Update – Chairperson Sohi 2. Short-term Rentals/Host Compliance Update – City Manager’s Office 3. Destination Management Update – Big Red Marketing 4. City Business Updates – City Manager’s Office 5. Marketing Committee Update – Big Red Marketing D. BOARD MEMBER COMMENTS E. ADJOURNMENT Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.