HomeMy WebLinkAbout2015-005-A2 Verdin (Approved 2017) CITY GF ATASCADERO
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SECOND AMENDMENT TO AGREEMENT
Verdin
for
Marketing Services for the City of Atascadero
Tourism Business Improvement District (ATBID) Advisory Board
THIS ADDENDUM TO THE AGREEMENT is made and entered into by and between the
CITY of ATASCADERO, a Municipal Corporation ("City"), and Verdin ("Consultant'):
REGARDING ITEM (3) TIME OF PERFORMANCE of the existing Agreement dated
March 10, 2015;
The term of the agreement is hereby extended to June 30, 2018.
REGARDING EXHIBIT A — SCOPE OF WORK: Exhibit A Scope of Work is hereby
modified as listed on the document attached to this Amendment.
REGARDING ITEM EXHIBIT B - COMPENSATION AND METHOD OF PAYMENT:
Exhibit B Compensation and method of payment is hereby modified as listed on the
document attached to this Amendment.
All other terms of the original Agreement remain in effect.
Dated: May 17, 2017
Verdin
By:
Mary Ve d)h F5resident
City of Atascadero
Rachelle Rickar , City Manager
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Marketing Services for the City of Atascadero
Tourism Business Improvement District (ATBID) Advisory Board
Amendment to the Agreement
May 17, 2017
EXHIBIT A
Scope of Work
Consultant will provide to the City of Atascadero Tourism Business Improvement District
(ATBID) as follows:
CREATIVE DEVELOPMENT
Consultant will develop three campaigns targeting behavioral demographics to
showcase Atascadero's key assets.
Estimate includes:
• Concept creation and copywriting
• Design of all advertising based on approved media plan (TBD)
• Asset coordination and execution (possible video and cinemagraph images)
• Updates and printing of Visit Atascadero brochures
• $4,000 will be left for reactive opportunities that arise throughout the year
• $2,500 for additional photo or video assets as needed
MEDIA HARD COSTS, PLANNING & PLACEMENT:
Consultant will handle all media coordination under the direction and approval of
ATBID.
Estimate includes:
• Media planning and negotiation through June 2018
• Media monitoring and recommendations based on performance
• Invoice reconciliation and coordination on any make-goods or billing adjustments
needed
• $76,000 dedicated to media hard costs
• Certified Folder contract for brochure distribution
• A portion of media hard costs will be designated as co-op dollars or contingency
to use for reactive marketing opportunities
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SOCIAL MEDIA/E-NEWSLETTER/CONTEST MANAGEMENT:
Consultant will manage ATBID's Facebook, Twitter, Instagram, monthly
e-newsletter and contests.
Estimate includes:
• Creation of monthly calendars and custom images for all appropriate channels
• Creation of monthly e-newsletter content and images
• $2,000 in contest prizes
• Scheduling, monitoring and responding
• Monthly subscription cost for Mail Chimp
PUBLIC RELATIONS:
Consultant recommends and may provide three press releases and possible FAM
tour.
Estimate includes:
• Copywriting of press releases
• List generation, blogger outreach and FAM tour coordination
• Distribution and follow up of releases
• Report showcasing all clips captured
• Assistance at one tradeshow and/or tradeshow booth design and hard costs
(TBD)
WEBSITE UPDATES:
Consultant will update the website's content pages as needed for promotions,
advertising and contests.
Estimate includes:
• Copywriting
• Page layout direction and implementation
• Page monitoring
STRATEGY & PROJECT MANAGEMENT:
Consultant will direct all implementation and monitoring of ATBID projects based
on set goals.
Estimate includes:
• Research, strategy, consulting and project management
• Monthly meetings and reporting Amendment to the Agreement
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Exhibit B
COMPENSATION
Consultant is to be compensated for services rendered upon presentation of an invoice on a monthly basis with an annual not to
exceed cap of$180,000.00 for Fees and Implementation Costs throughout the term of the Agreement.
ITEM NUMBER: 8-1
Ataseadero TBI D CATS 45107/17 Marketing Expenses-July 2417-June 2418
BMW slao.000 undated s1'arz017 ATTACHMENT: 2 ■
Banning,meetings,reporting $18,000 1,000 1,200 TC&10 1.Gtii WOO WOO 1,560 35110 3.500 1,3W 1CoO 1,000 18,000
Creative Development $26,500 6,000 3,000 2500 400+0 1,000 4,000 3,000 2.500 2.000 1,SO0 L000 1,000 28,500
Reactive Creative 54,000
PhDtoJVideo Assets $2,500
Pubes Relations $5,000 850 200 200 850 200 200 850 200 200 850 200 200 5,000
Reactive PR Coordination $10,000
Web Updates $3,000 500 500 500 Soo 500 500 3,000
E•Newsletter $6,600 S50 550 550 550 550 550 550 550 550 550 550 550 6,600
SOC131 Media $18.400 1,534 4.533 1,533 1,534 1533 1,533 1,534 1,533 1,533 1,534 4533 1,533 1S,40Q
Contest Prizes/CoDrd. $2.000 1,000 1,000 2,000
Media Planning $6,000 S00 500 S00 S00 Soo SOC? S00 500 S00 800 500 SIX? 6,000
Advertising $58.000
Reactive $18.000 -
CUDGE, JUL DEC
MUTHLY
MSMhty Totals 5180.000 510,934 ,$6983 $6.283 x,934 ,$5:283 $a 783 $6,434 $9,283 $8,283 $6.734 $5,783 $4,783 $87500
Adjust mws
ktualTotats $1801000 510,934 $6,883 $6,283 $5,934 55,283 58,783 68,434 $9,283 58,283 $6,734 $3703 54,783 S87,500
W Charge/Added Value
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