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HomeMy WebLinkAboutTBID_2017-09-20_ AgendaADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Wednesday, September 20, 2017 at 2:30 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites Vice-Chairperson Deana Alexander, The Carlton Hotel Board Member Jacklyn Dawson, SpringHill Suites Marriott Board Member Tom O’Malley, Portola Inn Vacant APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR 1. ATBID Draft Action Minutes – August 16, 2017 • Recommendation: Approve the Draft Action Minutes of August 16, 2017. [Big Red Marketing] 2. ATBID Board Vacancy • Recommendations: 1. Receive and file resignation for Board Member Jiten Patel. [Big Red Marketing] 2. Accept lodging owner nomination meeting for November 15, 2017 at 2:00 p.m. at City Hall, Room 106. [Big Red Marketing] B. BUSINESS ITEMS 1. Z-Day Car Show Presentation to Request Event Sponsorship • Recommendation: Approve a sponsorship of the 2018 Z-Day Car Show in the amount of $7,500. [SOCALZ] • Fiscal Impact (GL 2802): $7,500. 2. Videography Proposal • Recommendations: 1. Board recommend City to approve a contract with Juice Wine Marketing for Visit Atascadero brand videos in an amount not to exceed $11,600. [Big Red Marketing] 2. Board recommend to the City to approve a Change Order for the “Out of Scope” amount, not to exceed $5,500, with Verdin Marketing to add videography coordination. [Big Red Marketing] • Fiscal Impact (GL 2301): Up to $17,100. 3. Appointment of ATBID Board Member to Visit SLO CAL Board • Recommendation: Board nominate and recommend to City Council for appointment, a representative from the ATBID Board to serve on the Visit SLO CAL Tourism Board. [City Manager’s Office] • Fiscal Impact: None. 4. Destination Management Services Contract • Recommendation: Board to discuss and provide direction regarding monthly retainer for six-month extension of Big Red Marketing contract services. [Big Red Marketing] • Fiscal Impact (GL 2201): Potential increase of $3,000. 5. Monthly Marketing Statistics Summary • Recommendation: Receive and file August Marketing Statistics Report. [Verdin Marketing] • Fiscal Impact: None. 6. Monthly Budget Report • Recommendation: Receive and file July Budget Report. [Big Red Marketing] • Fiscal Impact: None. 7. ATBID 2017/2018 Budget • Recommendation: Approve updated budget document for the 2017/2018 fiscal year. [Big Red Marketing] • Fiscal Impact (GL Varied): Total revenue for all ATBID funds including previous fund balance is budgeted at $630,430. The City of Atascadero has approved an expenditure of $379,610. C. UPDATES 1. Short-term Rentals/ Host Compliance Update – City Manager’s Office 2. City Business Updates – City Manager’s Office 3. Marketing Committee Update – Big Red Marketing D. BOARD MEMBER COMMENTS E. ADJOURNMENT Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470 -3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.