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Home My WebLink AboutTBID_2017-03-09_Special Meeting Agenda Packet SPECIAL MEETING NOTICE ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Thursday, March 9, 2017 10:00 a.m. Atascadero City Hall 6500 Palma Avenue, Club Room Atascadero, California NOTICE IS HEREBY GIVEN that a Special Meeting of the Advisory Board for the Atascadero Tourism Business Improvement District will be held on Thursday, March 9, 2017, at 10:00 a.m., or as soon thereafter as the matter can be heard, for the purpose of holding a Meeting to discuss the following: A. BUSINESS ITEMS 1. Strategic Marketing Goals for 2017 – 2018 • Recommendation: Advisory Board provide feedback and direction to Verdin to create a 2017-2018 Marketing Plan. • Fiscal Impact: None. STATE OF CALIFORNIA ) COUNTY OF SAN LUIS OBISPO ) CITY OF ATASCADERO ) I, Amanda Muther, Deputy City Clerk, being duly sworn, deposes and says that on the ___th day of March 2017, a copy of the foregoing Notice of Special Meeting was caused to be posted at the Atascadero City Hall, 6500 Palma Avenue in Atascadero, California. Amanda Muther Deputy City Clerk City of Atascadero ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING AGENDA Thursday, March 9, 2017 at 10:00 a.m. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites Vice-Chairperson Deana Alexander, The Carlton Hotel Board Member Tom O’Malley, Portola Inn Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Tianna Speth, SpringHill Suites Marriott APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. BUSINESS ITEMS 1. Strategic Marketing Goals for 2017 – 2018 • Recommendation: Advisory Board provide feedback and direction to Verdin to create a 2017-2018 Marketing Plan. • Fiscal Impact: None. B. BOARD MEMBER COMMENTS C. ADJOURNMENT: The ATBID Advisory Board will adjourn to the next Regular Meeting on Wednesday, March 15, 2017 at 2:30 p.m. Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board. ITEM NUMBER: A-1 DATE: 03/9/17 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report – Verdin Marketing Strategic Marketing Goals for 2017 – 2018 RECOMMENDATIONS: Advisory Board provide feedback and direction to Verdin to create a 2017-2018 Marketing Plan. DISCUSSION: Verdin Marketing will lead a discussion to glean information and gather input to prepare a 2017-2018 Marketing Plan. Verdin will present leading questions to guide a meaningful conversation with the Advisory Board for the Atascadero Tourism Business Improvement District. Verdin sent out a survey of questions to all hoteliers in Atascadero (Attachment 1) to prepare for the marketing plan discussion. Following discussion of the questions and answers, the objective is for the group to pinpoint goals, challenges, trends and a vision for the 2017-2018 Marketing Plan. Verdin Marketing will use the feedback and direction from the Advisory Board to draft the 2017-2018 Marketing Plan. A draft of the plan will be provided to the Advisory Board for review and adoption at a future meeting. FISCAL IMPACT: None ATTACHMENTS: 1. Survey Questions t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM STRATEGIC PLANNING SURVEY ATBID February 22, 2017 SURVEY QUESTIONS TO HOTELIERS Question 1 Are people visiting your hotel mostly for work or leisure purposes? (Fill in the blank) Question 2 Are the customers who are booking rooms mostly female or male? Question 3 Which annual events are major draws for hotel stays in your property, please list below. Question 4 Do your customers tend to be more conservative or progressive? Question 5 Do your customers tend to be more traditional or trend setting? (Example: Do they like to have relaxing vacations and stick around the area they’re staying in (traditional) or adventure out for exciting activities (trend setting)?) PLEASE RANK THE FOLLOWING QUESTIONS IN ORDER OF IMPORTANCE (ONE BEING THE MOST): Question 6 Please rank the top four destinations from the selection below from which you see the most visitors: Los Angeles area Bay area Silicon Valley area The Central Valley San Diego Oregon t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM 2 Nevada Arizona Question 7 Which age range most commonly books a stay at your hotel? 18-25 26-35 36-45 46-55 56-65 66+ Question 8 Which type of travelers generally stays at your hotel? Couples Families Extended families (grandparents, adult children, and young children) Business travelers Question 9 Which type of activities are your customers most interested in? Area beaches Wineries Hiking Events Breweries Restaurants