HomeMy WebLinkAboutTBID_2017-02-15_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, February 15, 2017 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites
Vice-Chairperson Deana Alexander, The Carlton Hotel
Board Member Tom O’Malley, Portola Inn
Board Member Jiten Patel, Best Western Plus Colony Inn
Board Member Tianna Speth, SpringHill Suites Marriott
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the record
before making your presentation. The Board may take action to direct the staff to place
a matter of business on a future agenda. A maximum of 30 minutes will be allowed for
Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – November
• Action: Board approve the Draft Action Minutes of January 18, 2017. [City
Manager’s Office]
B. BUSINESS ITEMS
1. Short Term Rentals by Amanda Diefenderfer
• Recommendation: Report on findings from company utilized in Pismo that
provides a list of the short term rentals.
• Fiscal Impact (Contingency/ Cash Reserves): $15,000 for software program
2. Approval of 2015/2016 Final Budget by Amanda Diefenderfer
• Recommendation: Approve and file final 2015/2016 budget
• Fiscal Impact: None
3. Atascadero TBID Renewal along with contracts – Review of Timeline and
Next Steps by Amanda Diefenderfer
• Recommendation: Recommend to staff and marketing firm to complete
Atascadero TBID renewal documents
• Fiscal Impact: None
4. Website Promotion by Geographic Area by Angelica Ottman
• Recommendation: Creston, Atascadero, Santa Margarita, Carissa Plains,
Templeton
• Fiscal Impact: None
5. Website Procedures by Terrie Banish
• Recommendation: No event promotions other than those included in the City
or TBID event tier system. No business advertising.
• Fiscal Impact: None
6. Reporting TOT Monthly vs. Quarterly by Terrie Banish
• Recommendation: Recommend to staff to bring the topic of TOT reporting
from quarterly to monthly back to Council to review and vote on.
• Fiscal Impact (GL not applicable): $5,100 one-time fee plus $6,500 per year
C. UPDATES
1. Visit SLO County TMD – JP Patel
2. STR Figures – Amanda Diefenderfer
3. Deputy City Manager Update – Terrie Banish
a. CCWP Wedding Expo recap
b. Upcoming staff requirements for Visit Atascadero booth at Feb 19th event
with set up from 2-3:30 and event from 3:30 – 6:30 pm.
4. Marketing Committee Update – Angelica Ottman
a. Approved Matador Video
b. Funds spent and request for additional ability to approve time-sensitive
opportunities
5. Marketing Update – Verdin Marketing
a. Verdin Marketing Monthly Report
6. Budget Report – Amanda Diefenderfer
D. BOARD MEMBER COMMENTS
E. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this City, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when
services are needed will assist the City staff in assuring that reasonable arrangements can be made to
provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of
30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to
use a computer presentation to support your comments, you must notify the City Clerk's office at least 24
hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD.
You are required to submit to the City Clerk a printed copy of your presentation for the record. Please
check in with the City Clerk before the meeting begins to announce your presence and turn in your printed
copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.