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HomeMy WebLinkAboutTBID_2017-01-18_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Wednesday, January 18, 2017 at 2:30 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Amar Sohi, Holiday Inn Express and Suites Vice-Chairperson Deana Alexander, The Carlton Hotel Board Member Tom O’Malley, Portola Inn Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Tianna Speth, SpringHill Suites Marriott APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR 1. Advisory Board Draft Action Minutes – November • Action: Board approve the Draft Action Minutes of November 16, 2016. [City Manager’s Office] 2. Resolution Establishing the Date, Time and Location for Meetings of the Atascadero Tourism Business Improvement District • Recommendation: Board adopt the Draft Resolution establishing the date, time and location for meetings of the Tourism Business Improvement District. B. BUSINESS ITEMS 1. Advertising Opportunity: VSLOC’s 2017 Co-op Program | BuzzFeed by Angelica Ottman and Verdin • Recommendation: Participate in BuzzFeed co-op with VSLOC because of viewer demographic and widespread reach. • Fiscal Impact (GL 2502): $10,000 2. Advertising Opportunity: Vintages Magazine by Angelica Ottman • Recommendation: To pursue placement in Vintages Magazine because it represents significant reach in the Central Valley area. • Fiscal Impact (GL 2502): $3,700 for full page ad twice a year ($1,850 per issue). 3. Community Members invited to Marketing Committee Meetings by Angelica Ottman • Recommendation: Allow community members with marketing experience to participate in providing feedback at the marketing committee meetings. • Fiscal Impact: None 4. Marketing Committee Budget by Angelica Ottman • Recommendation: Consider approving a spending limit for the marketing committee which would allow participation in reactive advertising opportunities. • Fiscal Impact (GL 2502): $9,500 cap suggested per committee recommendation 5. Event Sponsorship Request: Atascadero Beer Festival & Beer Run by Angelica Ottman • Recommendation: Decide if the 2017 Beer Festival & Beer Run should be awarded event sponsorship funding. • Fiscal Impact (GL 2802): $15,000 requested 6. Short Term Rentals by Amanda Diefenderfer • Recommendation: Review and provide direction for how to report short term rentals (i.e., vacation rentals, Airbnb, VBRO properties) not paying into TOT tax. • Fiscal Impact (GL 2802): None C. UPDATES 1. Visit SLO County TMD – JP Patel 2. Visit Atascadero Website Update – Angelica Ottman 3. STR Figures – Amanda Diefenderfer 4. Deputy City Manager Update – Terrie Banish 5. Marketing Committee Update – Angelica Ottman 6. Marketing Update – Verdin Marketing a. Verdin Marketing Monthly Report 7. Budget Report – Amanda Diefenderfer D. BOARD MEMBER COMMENTS E. ADJOURNMENT Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.