HomeMy WebLinkAboutTBID_2016-05-17_AgendaPacket
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, May 17, 2016 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
Board Member Lindsey Ridgeway, SpringHill Suites Marriott
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – April 19, 2016
• Action: Board approve the Draft Action Minutes of April 19, 2016. [City
Manager’s Office]
2. Atascadero TBID Nomination Draft Action Minutes – April 19, 2016
• Action: Board approve the Draft Action Minutes of April 19, 2016 Nomination
Meeting. [City Manager’s Office]
B. BUSINESS ITEMS
1. Atascadero TBID Renewal
• Action: Board review and accept or amend the annual report for filing with the
City Council. [City Manager’s Office]
C. UPDATES
1. Visit SLO County TMD – JP Patel
2. Visit Atascadero Website – Amanda Diefenderfer
a. Feedback on design process has been provided
3. Deputy City Manager Update – Terrie Banish
a. Cow Parade Update
b. Billboard Update
c. Retargeting SEM Performance
4. Marketing Update – Verdin Marketing
a. Verdin Marketing Monthly Report
D. DISCUSSION
1. TBID Event Support: Development of TBID Event Support Guidelines to
Coincide with City Event Tier Categories
E. BOARD MEMBER COMMENTS
F. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this City, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can be
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish
to use a computer presentation to support your comments, you must notify the City Clerk's office at least
24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or
CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisory Board.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Tuesday, April 19, 2016 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
Chairperson O’Malley called the meeting to order at 2:02 p.m.
Present: Chairperson Tom O’Malley, Vice-Chairperson Sohi, Board
Members Alexander, Patel, and Ridgeway.
Absent: None
Staff Present: Destination Manager Amanda Diefenderer, Marketing Consultant
Ashlee Akers, Deputy City Manager Terrie Banish and Deputy City
Manager Lara Christensen
APPROVAL OF AGENDA:
MOTION: By Board Member Patel and seconded by Vice-Chairperson
Sohi to move item C2 prior to item B6 and approve the agenda
as amended.
Motion passed 5:0 by a roll call vote.
PUBLIC COMMENT: None
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – March 15, 2016
• Action: Board approve the Draft Action Minutes of March 15, 2016. [City
Manager’s Office]
2. Advisory Board Draft Action Minutes – Special Meeting March 29, 2016
• Action: Board approve the Draft Action Minutes of March 29, 2016. [City
Manager’s Office]
ITEM NUMBER: A-1
DATE: 05/17/16
MOTION: By Vice-Chairperson Sohi and seconded by Board Member
Alexander to approve the Consent Calendar.
Motion passed 5:0 by a roll call vote.
B. BUSINESS ITEMS
1. Budget Review: Presentation of allocation of 2016/2017 budget and broad
categories for inclusion – Presentation by Amanda Diefenderfer
• Recommendation: Review recommendations of Big Red Marketing for
budget allocation. Recommend to staff to pursue a more detailed budget
based on the categories presented.
• Fiscal Impact: Encompasses the full 2016/2017 budget.
Destination Manager Diefenderfer presented the proposed 2016/2017 budget.
She answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Jessica Sohi.
Chairperson O’Malley closed the PUBLIC COMMENT period.
There was Board consensus to
generally approve the format and direct staff to
pursue a more detailed budget document.
2. TBID Event Support: Development of TBID Event Support Guidelines to
Coincide with City Event Tier Categories – Presented by Terrie Banish
• Recommendation:
o Choose a TBID meeting date to dedicate a majority of time to
review and adopt the event support guidelines; and,
o Marketing committee to meet with stakeholders (hoteliers, Chamber
of Commerce, etc.) prior to the dedicated meeting date selected to
discuss the structure and develop a draft of the TBID event support
guidelines.
• Fiscal Impact (GL 2903): None.
Deputy City Manager Banish gave the staff report. Deputy City Manager Banish
and Destination Manager Diefenderfer answered questions from the Board.
Chairperson O’Malley requested that a special meeting be called to discuss the
guidelines allowing for participation by all Board Members and stakeholders.
ITEM NUMBER: A-1
DATE: 05/17/16
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Jessica Sohi and Linda
Hendy.
Chairperson O’Malley closed the PUBLIC COMMENT period.
There was Board consensus to
hold a special meeting to review the guidelines
and have staff present the draft to the Board in July.
3. Sponsorship Opportunity: Outdoor Writers Association of California
(OWAC) – Presentation by Amanda Diefenderfer
• Recommendation: Support the marketing committee’s recommendation of
pursuing or declining the invitation to sponsor.
• Fiscal Impact (GL 2903): $995. Additional hard costs up to $2,000.
Destination Manager Diefenderfer gave the staff report.
MOTION: By Chairperson O’Malley and seconded by Board Member
Alexander to decline the Outdoor Writers Association of
California’s invitation to sponsor.
Motion passed 5:0 by a roll call vote.
4. Advertising Opportunity: Central Valley Magazine/Fresno Bee –
Presentation by Terrie Banish
• Recommendation: Consider placement in the Central Valley Magazine.
• Fiscal Impact (GL 2603): Up to $3,800
Deputy City Manager Banish gave the staff report. Deputy City Manager Banish,
Destination Manager Diefenderfer and Ashlee Akers from Verdin Marketing
answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Jessica Sohi.
Chairperson O’Malley closed the PUBLIC COMMENT period.
There was Board consensus to
not pursue placement in the Central Valley Magazine.
ITEM NUMBER: A-1
DATE: 05/17/16
5. California Mid-State Fair Shuttle – Presentation by Amar Sohi
• Recommendation: Board to discuss the opportunities to have a shuttle
from Atascadero locations to the California Mid-State Fair and make a
recommendation on opportunity for involvement.
• Fiscal Impact (GL 2902): Pending transportation costs.
Vice Chairperson Sohi gave the staff report. Vice Chairperson Sohi and
Destination Manager Diefenderfer answered questions from the Board. It was
determined that there was a majority interest among the Board in pursuing a
shuttle from the hotels in Atascadero to the California Mid-State Fair.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Linda Hendy and Jessica
Sohi.
Chairperson O’Malley closed the PUBLIC COMMENT period.
There was Board consensus to
discuss the potential of a shuttle, or other transportation options,
from hotels in Atascadero to the California Mid-State Fair
for the next fiscal year.
C. UPDATES
2. Visit SLO County Short-Term Rental Enforcement Efforts – Amanda Diefenderfer
a. Outreach has been made to Air BnB
b. Vacation Rental Roundtable Meetings
Chairperson O’Malley requested this item be presented prior to the presentation
of item B6.
Destination Manager Diefenderfer gave an update and answered questions from
the Board.
6. Vacation Rental Code Enforcement – Presentation by Terrie Banish
• Recommendation: Direct Destination Manager to look into vacation rentals
not paying TOT and to initiate a code enforcement complaint to be filed
with the City.
• Fiscal Impact (GL 2201): To be determined.
Destination Manager Diefenderfer and Ashlee Akers from Verdin Marketing gave
an update and answered questions from the Board.
ITEM NUMBER: A-1
DATE: 05/17/16
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Jessica Sohi.
Chairperson O’Malley closed the PUBLIC COMMENT period.
MOTION: By Vice-Chairperson Sohi and seconded by Board Member
Alexander to direct Destination Manager Diefenderfer to
initiate a code enforcement complaint, to be filed with City, for
any vacation rentals not paying TOT.
Motion passed 5:0 by a roll call vote.
C. UPDATES
1. Visit SLO County TMD – JP Patel
3. Visit Atascadero Website – Amanda Diefenderfer
a. Feedback on Wire Frame provided
b. Update on design progress
c. Finalization of contract
4. Deputy City Manager Update – Terrie Banish
a. Advertising Update
i. KSBY Commercial: Charles Paddock Zoo rotating with Downtown
commercial in addition to ads online. Both spots will rotate with
each other and be tagged to the upcoming events.
ii. Menus Ad and write up to run in the Summer issue highlighting
downtown – restaurants and things to do.
iii. Access Ad completed for Summer issue of Visitors Guide with a
call to action
iv. Vintages ad published in March issue.
b. Event Update
i. League of California Cities Channel Counties Division Dinner: April
15, 5 – 9 p.m. at the Historic City Hall – Evening to start with social
hour and tours of City Hall followed by dinner at 6:45 p.m. The
social hour will include wine, cider and beer sampling along with
appetizers.
ii. Conservation Celebration at the Zoo: April 16th, 10am - 2pm
Included with admission to the Charles Paddock Zoo.
iii. Brew at the Zoo: April 30, 5 – 8:30 p.m. – Tickets on sale now at
www.VisitAtascadero.com/events. $30/ ticket early bird, $35 ticket
at the door. Ticket price includes commemorative glass, beer, cider
and wine tasting, food for purchase and live music. Advertising
across American General Media, Tribune, New Times, Mustang
Daily News (including 100 year edition), online banner ads and
social media.
ITEM NUMBER: A-1
DATE: 05/17/16
5. Budget Report – Amanda Diefenderfer
6. Marketing Update – Verdin Marketing
a. Visit San Luis Obispo County, North American Travel Journalist
Association Group Media FAM stop in Atascadero
b. Verdin Marketing Monthly Report
i. Ashlee Akers from Verdin Marketing gave a brief report, answered
questions and updated the Board on marketing opportunities. She
presented four personas for targeting marketing and visitors to
Atascadero.
ii.
There was Board consensus to
pursue these four personas for marketing.
iii.
D. BOARD MEMBER COMMENTS
Board Member Patel questioned the avenue and events for attracting millennials. He
noted his interest in publishing and packaging promotions towards this group.
Chairperson O’Malley commented that the cities of Morro Bay and Paso Robles are
potential strategic partners for marketing and events.
E. ADJOURNMENT
Chairperson O’Malley adjourned the meeting at 4:00 p.m.
MINUTES PREPARED BY:
______________________________________
Lara K. Christensen
Deputy City Manager
ITEM NUMBER: A-1
DATE: 05/17/16
Atascadero TBID
Nomination Meeting
April 19, 2016
Page 1 of 2
ATASCADERO TOURISM BUSINESS IMPROVEMENT
DISTRICT ADVISORY BOARD
SPECIAL NOMINATION MEETING
DRAFT MINUTES
Tuesday, April 19, 2016 at 1:30 - 2:00 P.M.
City of Atascadero City Hall
6500 Palma Avenue, Conference Room 106
Atascadero, California
CALL TO ORDER:
Deputy City Manager/Assistant City Clerk Christensen called the meeting to order at
1:40 p.m.
Lodging Representatives Present:
Tom O’Malley (Portola Inn), Amar Sohi (Holiday Inn Express),
Deana Alexander (The Carlton), Jiten Patel (Best Western - Colony
Inn), Lindsey Ridgeway (Marriott Springhill Suites)
Staff Present: Destination Manager Amanda Diefenderfer, Deputy City Manager
Terrie Banish, Deputy City Manager/Assistant City Clerk Lara
Christensen
PUBLIC COMMENT: None.
NOMINATION MEETING:
Nominations were accepted for three upcoming vacancies on the Atascadero TBID
Advisory Board. Lodging owners/representatives in attendance at this meeting voted by
secret ballot for three candidates.
The following lodging owners/representatives were nominated: Amar Sohi (Holiday Inn
Express), Jiten Patel (Best Western - Colony Inn), and Deanna Alexander (The
Carlton). The attendees eligible to vote did so, and all three nominees were
ITEM NUMBER: A-2
DATE: 05/17/16
Atascadero TBID
Nomination Meeting
April 19, 2016
Page 2 of 2
unanimously voted to be recommended to the City Council to fill the upcoming
vacancies on the TBID Advisory Board.
ADJOURNMENT:
Deputy City Manager/Assistant City Clerk Christensen adjourned the meeting at
1:48 p.m.
MINUTES PREPARED BY:
______________
Lara K. Christensen, CMC
Deputy City Manager/Assistant City Clerk
ITEM NUMBER: A-2
DATE: 05/17/16
ATBID Annual Report
Fiscal Year 2016-2017
(Pursuant to Streets & Highways Code Section 36533)
1. Proposed activities, programs and projects for the fiscal year:
• Contract services
o Marketing Firm – Verdin Marketing
o Destination Manager Services – Big Red Marketing
o Dennis Clevenger - Clever Concepts
• Marketing Plan
• Maintenance of Visual Assets
o Photography
o Creative Services
• Digital Marketing
o Website Content & Redesign
o Social Media
• Advertising
o Print
o Digital
o Reactive Opportunities
• Public Relations
o Group FAM
o Individual Hosted Itineraries
o Press Releases
• Tour & Travel
o Collaboration with CCTC FAMs
o Collaboration with Visit CA FAMs
• Consumer Outreach
o Central Coast Cider Festival
o Email Marketing
• Administration of TBID fund
2. Approximate cost of such activities, programs and projects for the fiscal year:
• $249,070
3. Amount of fund balance as of June 30, 2016 is projected to be $231,233
4. Estimated fund balance for June 30, 2017 is projected to be $170,953
5. Contributions received other than assessments:
• Estimated interest income of $2,690 for fiscal year 2015/16.
• Estimated interest income for fiscal year 2016/17 is budgeted at $2,110
ITEM NUMBER: B-1
DATE 05/17/16:
ITEM NUMBER: C-2
DATE: 05/17/16
Digital Campaign Performance City of Atascadero Dec 31, 2015 – April 30, 2016 ITEM NUMBER: C-3DATE: 05/17/16ITEM NUMBER: B-1DATE: 05/17/16
406,687 Total Impressions 573 Clicks 0.14% CTR Total Retargeting Performance Retargeting Performance Overview for Year: Dec 31, 2015 – April 30, 2016 Retargeting (Site, Keyword, Contextual) Campaign Start Date End Date Impressions Clicks CTR Search + Keyword_ Desktop 12/31/15 4/30/16 185,101 121 0.065% Search +Keyword _ Mobile 12/31/15 4/30/16 183,212 209 0.114% Site 12/31/15 4/30/16 38,374 243 0.633% City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Domain Impressions Clicks CTR http://www.freetranslation.com 1981 27 1.36% Not available 26588 25 0.09% http://miniclip.com 1185 24 2.03% http://www.cracked.com 3771 10 0.27% http://abc30.com 2615 10 0.38% com.enflick.android.textnow 3448 9 0.26% Not available 18430 8 0.04% http://www.sabq.org 297 8 2.69% http://cyclingnews.com 715 8 1.12% http://www.tweaktown.com 231 7 3.03% Retargeting Performance by Domain (Top 10): Dec 31, 2015 – April 30, 2016 City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Device Impressions Clicks CTR Total: 406,687 573 0. 141% Desktops and Laptops 219,622 356 0.162% Mobile 86,358 100 0.116% Tablets 99,758 115 0.115% unknown 949 2 0.21% Retargeting Performance by Device for Year: Dec 31, 2015 – April 30, 2016 City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Geo Impressions Clicks CTR Total: 406,687 573 0. 141% Bakersfield, CA 99,113 212 0.214% Monterey-Salinas, CA 43,803 70 0.160% SB-Santa Maria-SLO 121,215 138 0.114% Fresno-Visalia, CA 142,556 153 0.107% Retargeting Performance by Geo: Dec 31, 2015 – April 30, 2016 City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Keyword Impressions Clicks CTR movies 84946 82 0.097% travel_tourism_optimized_segment 13240 34 0.257% travel_tourism_optimized_segment 3940 28 0.711% movies 85477 27 0.032% !theater 22202 18 0.081% !theater 26910 16 0.060% beer 9330 15 0.161% zoo 9538 15 0.157% atascadero 7531 11 0.146% atascadero 5321 11 0.207% !golfing 978 8 0.818% Retargeting Performance by Keyword (Top 10): Dec 31, 2015 – April 30, 2016 City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Retargeting Performance by Month: Month Imps Clicks CTR Jan 2016 116,515 122 0.105% Feb 2016 93,611 144 0.154% March 2016 99,582 140 0.141% April 2016 96,979 167 0.172% TOTAL 406,687 573 0. 141% Avg: 143 clicks/month City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
265,115 Total Impressions 382 Clicks 0.114 CTR Total SLO.com Performance SLO.com Performance Overview: Dec 31, 2015 – April 30, 2016 By Campaign: Campaign Start Date End Date Impressions Clicks CTR Floorboard/Adhesion 1/18/16 1/23/16 30,011 106 0.353% 300x250 2/12/16 2/29/16 35,002 33 0.094% 300x250 (brew at zoo) 4/8/16 4/29/16 200,102 243 0.121% City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
57671 Total Impressions 2,139 Clicks 3.71% CTR Total SEM Performance SEM Performance Overview: Dec 31, 2015 – April 30, 2016 By Month: Month Impressions Clicks CTR Dec 2015 11,748 416 3.54% Jan 2016 11,239 466 4.15% Feb 2016 10,940 421 3.85% Mar 2016 12,416 404 3.25% Apr 2016 11,328 432 3.81% City of Atascadero ITEM NUMBER: C-3DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
368313 330 0.090%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile movies 84946 82 0.097%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile travel_tourism_optimized_segment 13240 34 0.257%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop travel_tourism_optimized_segment 3940 28 0.711%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop movies 85477 27 0.032%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !theater 22202 18 0.081%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !theater 26910 16 0.060%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile beer 9330 15 0.161%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile zoo 9538 15 0.157%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop atascadero 7531 11 0.146%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile atascadero 5321 11 0.207%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !golfing 978 8 0.818%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile theater 5273 7 0.133%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !horses 5874 6 0.102%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop beer 8131 5 0.062%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop theater 7463 5 0.067%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cider 3767 5 0.133%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !horses 7009 4 0.057%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile horses 2274 4 0.176%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile vinegar 4303 4 0.093%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop zoo 11704 3 0.026%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop vinegar 2250 3 0.133%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop biking 717 2 0.279%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !hiking 5053 2 0.040%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cider 1703 2 0.117%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !hiking 3450 2 0.058%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !atascadero 2710 2 0.074%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop events 40 1 2.500%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !biking 581 1 0.172%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !vinegar 1551 1 0.065%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !atascadero 2692 1 0.037%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking 1645 1 0.061%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !biking 181 1 0.553%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !vinegar 2025 1 0.049%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !golfing 396 1 0.253%
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking 2221 1 0.045%
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !things to do 341 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop dressage horse 38 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !kids shows 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop backpacking trails 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cyclist path 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop family vacation 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical museums 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop horse riding 111 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family adventures 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine pubs 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine lounge 7 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !horse riding 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop backpacking trip 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !kids party 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family vacation 193 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop backpacking adventures 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop olive oil 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family vacations 114 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !current events 414 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop golfing 295 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine clubs 11 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop backpacking trips 8 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bicycling sports 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop vineyard wineries 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !special events 219 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cycling sports 105 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop beer tasting 16 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop mountain hikers 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bike path 104 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop horse equestrian 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop vineyard winery 18 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop backpacking trail 30 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cultural concerts 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !events 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !wine club 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop movies theater 49 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop equestrian riding 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop corporate meetings 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !live events 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop history 148 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical landmark 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop concert venue 14 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !wine bars 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine maker 7 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop recreational cycling 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !upcoming events 441 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop childrens museum 17 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop horse rides 51 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !social events 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop movies theaters 300 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !fun events 36 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !history museum 5 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Desktop horses 3243 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop brew pubs 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical societies 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cinema theater 31 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !art museum 15 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop horseback riding 75 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !live event 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !equestrian 264 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop beer breweries 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical attractions 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine tasting 107 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking backpacking 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine lounges 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop atascadero zoo 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine companies 13 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !cider 754 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop veterans memorial 42 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wild zoos 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical monuments 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !olive oil 155 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop recreational bicycle 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiker trails 25 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !microbreweries 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !special event 89 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cycling path 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !movie theater 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !movies 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical landmarks 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical tours 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family events 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop conference rooms 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !wine bar 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cinema theaters 97 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cinemas theater 164 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !community events 46 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !movie theaters 8 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking mountain 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop conference venue 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cultural festival 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !events shows 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiker trail 14 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop trail hikers 64 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking trail 17 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !county events 3 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family travel 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop childrens entertainment 39 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop family fun 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop honey 29 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !summer event 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !music concerts 9 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop concert schedule 11 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !national museum 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop mountain hiker 16 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop festival venue 9 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop brewery pubs 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop current events 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking trips 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking trip 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop historical museum 73 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !horseback riding 33 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family trip 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop concert schedules 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine bars 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop heritage museum 16 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking trails 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine manufacturer 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop beer brewery 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family sites 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop maritime museum 18 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop corporate meeting 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop festivals fairs 14 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop metropolitan museum 161 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family fun 79 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop equestrian horses 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wine makers 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop hiking mountains 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !musical events 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !music events 33 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop equestrian 409 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bicycling paths 7 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop railway museum 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop microbreweries 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !wine tasting 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !performing arts 9 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !bike path 10 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop !family activities 26 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop cyclist sports 131 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bike paths 21 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Desktop childrens museums 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop wildlife zoo 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bicycling path 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Desktop bicycle sports 23 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !things to do 172 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile dressage horse 13 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !kids shows 8 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile backpacking trails 9 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical museums 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking route 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile horse riding 96 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine lounge 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !horse riding 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family entertainment 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile events 13 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile backpacking trip 15 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !outdoor event 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !kids party 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family vacation 85 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine merchants 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family vacations 45 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !current events 124 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile golfing 276 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine clubs 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile backpacking trips 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !special events 69 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cycling sports 29 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile beer tasting 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile mountain hikers 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile bike path 95 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile vineyard winery 9 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile backpacking trail 31 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !wine club 7 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile movies theater 82 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile equestrian riding 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile corporate meetings 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !live events 30 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile history 32 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !metropolitan museum 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical landmark 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile concert venue 38 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine maker 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile winery tours 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile recreational cycling 3 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !upcoming events 508 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile childrens museum 16 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile horse rides 35 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile movies theaters 288 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !fun events 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !corporate events 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !history museum 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile brew pubs 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical societies 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cinema theater 71 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile horseback riding 124 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !current event 21 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile biking 259 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !live event 45 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !equestrian 99 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cultural festivals 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !santa barbara zoo 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile beer breweries 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine tasting 75 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking backpacking 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile atascadero zoo 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine companies 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile beaches 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !cider 1662 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile veterans memorial 38 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wild zoos 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical monuments 12 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !olive oil 82 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiker trails 39 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !microbreweries 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !special event 21 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cycling path 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !movies 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical landmarks 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical tours 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family events 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile conference rooms 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !wine bar 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cinema theaters 197 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cinemas theater 466 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !community events 44 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !movie theaters 18 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking mountain 8 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cultural festival 8 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
Campaign Keyword Impressions Clicks CTR
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !music shows 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiker trail 22 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile trail hikers 30 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking trail 30 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !seasonal event 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile childrens entertainment 21 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile honey 28 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !music concerts 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile concert schedule 18 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile mountain hiker 15 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile festival venue 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile current events 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking trips 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !musical event 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking trip 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile historical museum 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !horseback riding 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine bars 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile heritage museum 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking trails 25 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile beer brewery 7 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile maritime museum 5 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile corporate meeting 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile festivals fairs 15 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile metropolitan museum 67 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family fun 14 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wine makers 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile hiking mountains 3 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !music events 18 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile equestrian 177 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile microbreweries 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !wine tasting 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !performing arts 6 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile !family activities 2 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile cyclist sports 35 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile bike paths 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile childrens museums 1 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile wildlife zoo 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile bicycling path 4 0 0
TRU_SLO_City Of Atascadero_Search+KWD_Mobile bicycle sports 26 0 0
ITEM NUMBER: C-3
DATE: 05/17/16
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
APRIL STAT SUMMARY
ATASCADERO TBID
May 6, 2016
WEB ANALYTICS (2015 V.2016)
WEBSITE TRAFFIC
Website Visits: 1,975 v. 9,634
Mobile Visits: 664 v. 6,085
Desktop Visits: 1,085 v. 3,018
Total Unique Visitors:
1,777 v. 7,629
PPV (Page Per Visit): 2.50 v. 1.50
TOS (Time on Site): 1:39 v. 0:53
Bounce Rate: 49.42% v. 75.35%
ACQUISITION
Total Traffic to Site:
9,634
Social: 7 v. 4,186
Organic: 1,093 v. 2,541
Referral: 679 v. 1,769
Direct: 195 v. 1,138
PAGE VIEWS
Home Page: 1,451 v.
3,208
Lodging: 119 v. 285
GEOGRAPHIC REFERRALS
Los Angeles: 179 v. 2,594
Atascadero: 222 v. 666
San Francisco: 172 v. 660
San Luis Obispo: 103 v. 465
Paso Robles: 65 v. 320
SOCIAL MEDIA ANALYTICS (MAR V. APR)
TOP REFERRING URLS
lm.facebook.com: 3,574
ads.simpli.fi: 430
m.facebook.com: 380
atascadero.org: 342
rank-checker.online: 212
SOCIAL MEDIA
Facebook Fans: 4,622 v. 4,647
Facebook Referrals: 474 v. 4,155
Total Impressions: 177,599 v. 289,510
Engagement Rate: 5% v. 6%
New Instagram Followers: +33
Instagram Followers YTD: 232
New Twitter Followers: 14 v. 9
Twitter Mentions: 7 v. 9
Twitter Referrals: 3 v. 9
Retweets: 3 v. 0
ITEM NUMBER: C-4
DATE: 05/17/16
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
METRICS GLOSSARY
DEFINITIONS OF KEY DIGITAL & SOCIAL MEDIA METRICS
Last updated February 2016
WEBSITES
Sessions/Website Visits: A session is a group of interactions that take place on your website
within a given time frame. For example, a single session can contain multiple screen or page views,
events, social interactions, and e-commerce transactions. A single user can be responsible for
multiple sessions, which may span days, weeks or months. A session ends based on two methods:
time-based expiration (either thirty minutes of inactivity or the arrival of midnight local time), or a
campaign change (if a user arrives via one campaign, leaves, then comes back via a separate
campaign.
ADVERTISING ANALYTICS
E -NEWSLETTER
The April e-newsletter went out on April 13, 2016 and performed well. After adding the old email
list, we have seen a decrease in recipients, not surprisingly, due to opt-outs and error emails. We
are hoping that the open rate will increase next month with the addition of the Cider Fest and 101
Road Trip contest emails. Our click through rate is still holding strong.
1,984 Recipients
12.4% Open Rate (Industry Average is 16.4%)
3.5% Click Through Rate (Industry Average is 1.8%)
FACEBOOK
Facebook ads for April focused on the “101 Road Trip.” The ads, along with the boosted posts did
extremely well, with a 155% increase of clicks for the month.
Total Impressions: 336,946 Total Clicks: 8,055 (155% increase)
Actions (including likes, shares and comments): 9,040 CTR: 2.71%
TRIP ADVISOR
Trip Advisor ads continued to focus on the “101 Road Trip” with refreshed creative. The campaign
results showed a 38% improvement compared to March. The results are as follows:
Total Impressions: 77,923 Total Clicks: 95 CTR: .12%
ITEM NUMBER: C-4
DATE: 05/17/16
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 3
Users/Unique Visitors: The number of unique visitors to your site determined by individual IP
address, including new and returning users.
PPS/PPV (Pages Per Session/Visit): The average number of pages viewed during a session on
your website. Repeated views of a single page are counted.
TOS (Time On Site): The average length of visitors’ sessions on your website.
Bounce Rate: The percentage of single-page sessions (i.e. sessions in which the person left your
site from the entrance page without interacting with the page, regardless of time spent on that page).
There are a number of factors that contribute to a high bounce rate. For example, users might leave
your site from the entrance page if there are site design or usability issues. Alternatively, users might
also leave the site after viewing a single page if they've found the information they need on that one
page, and had no need or interest in going to other pages.
Geographic Referrals: The top five locations from which the data originated.
Acquisition – Social Media: The traffic to your site that came from a social media network.
Acquisition – Direct: Direct traffic is counted as any time Google Analytics cannot determine
another referrer. (Clicking a link from an email or PDF, access from a shortened URL, clicking from a
mobile social media app, etc.) Whether or not a session is counted as direct depends on the
application/program they are using.
Acquisition – Organic: The traffic that comes to your website from unpaid search results (i.e.
searching “Atascadero” in Google.)
Acquisition – Referral: The traffic that comes to your site from sources outside of Google. When
someone clicks on a hyperlink to go to a new page on a different website, it is a referral visit.
SOCIAL MEDIA
Likes: The total number of individual Facebook users who have “liked” your page. This number does
not factor in users who have deleted or suspended their accounts after “liking” your page, nor does it
include users that have become deceased after “liking” your page.
Reach: The number of individual users to whom content associated with your page is displayed.
Engagement Rate: The percentage of users who were served your content that liked, shared,
clicked or commented on it.
Referrals: Visits to your website that originate from a source outside of a search engine or direct
URL input (i.e. Facebook, Twitter, TripAdvisor, email blast, etc.).
DIGITAL ADVERTISING
Total clicks: Numeric value assigned to the number of times an advertisement was clicked. While
tracking users who follow ads to a landing page is important, engagement for some businesses is
more important. Please note, some types of ads, like video or cinemagraphs, have the goal of
engaging or entertaining a user while building brand awareness rather than to have them click on the
ad. In this case, lower clicks and a lower click through rate is expected and not an indication of poor
performance.
ITEM NUMBER: C-4
DATE: 05/17/16
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 4
Impressions: The number of times an advertisement is served. For most digital advertising, the
number of impressions is the element that is paid for or guaranteed based on budget.
Click Through Rate: Percentage of users who were served your advertisement that clicked
through to the advertiser’s website. Whereas total clicks is just the numeric value of the number of
times an ad is clicked, the click through rate (CTR) is the percentage calculated in relationship to the
number of impressions [CTR= (click/impressions) x 100]. CTRs do not always reflect the whole story,
because if a user was influenced to learn more about the advertising message because they saw the
ad but didn’t click on the ad itself, the campaign does not get credit for generating that lead.
View Through Totals or Percentages: How many users (or what percentage of users, depending
on vendor preferences) were served an ad and went to visit the website within a few days or weeks.
These numbers can only be captured when a tracking pixel or UTM code is embedded into a website
with correspondingly embedded ads.
Engagement rates: Usually reflect any activity surrounding a digital ad, such as hovering,
replaying a video, sharing, liking, or commenting. While not available from all vendors, engagement
rates are helpful when tracking digital ad performance.
A NOTE ON MOBILE ADS WITHIN APPS:
The vast majority of smart phone users see ads within their favorite apps. Those app vendors
(Pandora, Facebook, Trip Advisor) provide certified performance reports, but they often are not
reflected in website stats, particularly when using Google Analytics. Google Analytics (GA) is an
excellent tool for website optimization, such as tracking site page visits, link activity, and some traffic
sources, but it is not accurate when it comes to advertising tracking. Business owners who use GA to
track ad campaigns need to know it’s not uncommon for GA to under report web advertising by 20%-
30%,, and by 50%-90% for mobile in-app advertising. This miscalculation can be confusing when
compared to the vendor-reported success of an ad campaign. This is an industry-wide issue and the
following are recommended to ensure accurate reporting:
• Don’t rely on Google Analytics to determine your digital advertising campaign’s success.
• Use UTM codes and Tracking pixels whenever possible and have a website expert install them.
• Partner with reputable vendors whose tracking has been accredited by the Interactive
Advertising Bureau (IAB) and trust their reports.
DIGITAL MEDIA BENCHMARKS
• Generally, the overall banner display ad click through rate average is .06% to .08%.
• Rich media (meaning animated, video or other more engaging ads) average CTR is .15% to
.22%.
• Pandora tends to have a higher CTR than traditional banner ads when the correct targeting is
in place. Pandora will normally have between .30% and 1% CTRs, but variations are standard
in the industry.
ITEM NUMBER: C-4
DATE: 05/17/16
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 5
• Within Facebook, paid advertising has the highest CTR normally, assuming quality content, of
1.2% to 1.5%. Promoted or Boosted posts traditionally show lower numbers, with an average
CTR of .5% to .8%.
• Facebook drives 23% of all website traffic and continues to be one of the best platforms for a
strong ROI. It accounts for 18% of all digital advertising across all platforms in all countries.
• Open rates of email blasts and newsletters vary dramatically based on industry, with the
highest (29% and over) going to personal hobbies and entertainment-based industries and as
low as 15% to 17% for some medical- or insurance-based industries. Most experts report 10%
to 15% as the average CTOR (click to open rate). Average click through rates from content to
website are 4.8% to 1.5%.
ITEM NUMBER: C-4
DATE: 05/17/16
verdinmarketing.com3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
Atascadero TBID Marketing Expenses - March - June 2016
Budget: $40,000 | Updated 2/25/2016
DETAILED SPENDING
DESCRIPTION BUDGET MAR APR MAY JUN TOTAL
Planning, meetings, reporting $4,000 1,001 1,000 1,000 999 4,000
Creative Development $5,000 1,318 1,250 1,150 100 3,818
Public Relations $1,500 456 1,044 -- 1,500
Web Development $1,000 489 500 -- 989
E-Newsletter $2,000 498 500 500 500 1,998
Social Media $5,500 1,379 1,375 1,375 1,375 5,504
Media Planning $3,000 753 750 750 750 3,003
Advertising $17,000
Trip Advisor $6,000 1,615 1,500 1,500 1,500 6,115
Pandora $3,000 -3,000 -- 3,000
Facebook $4,000 824 1,000 1,000 1,000 3,824
Facebook Promoted Posts $1,000 108 250 250 250 858
Reactive $3,000 ---3,000 3,000
Contest $1,000 --1,000 - 1,000
$3
SUMMARY: ACTUAL TO BUDGET
BUDGET MAR APR MAY JUN TOTAL
MONTHLY
Monthly Totals $40,000 $8,441 $12,169 $8,525 $9,474 $38,609
Adjustments
Actual Totals $40,000 $8,441 $12,169 $8,525 $9,474 $38,609
ITEM NUMBER: C-4
DATE: 05/17/16
Atascadero TBID
Outside Scope of Work Amounts
DETAILED SPENDING
DESCRIPTION BUDGET MAR APR MAY JUN TOTAL
VSLOC FAM Tour $1,025 -1,025 -- 1,025
Access Pub Creative Development $274 -274 -- 274
-
SUMMARY: ACTUAL TO BUDGET
BUDGET MAR APR MAY JUN TOTAL
MONTHLY
Monthly Totals $0 $1,299 $0 $0 $1,299
ITEM NUMBER: C-4
DATE: 05/17/16
Event Tier Recap
ATBID
Board Meeting
May 17, 2016
ITEM NUMBER: D-1
DATE: 05/17/16
Coraggio Tourism & Promotion Game Plan
Event Tier Review
ITEM NUMBER: D-1
DATE: 05/17/16
Event Tier Guidelines -ATBID
Tier 1 Events: Large Signature Events
◦Multi day stay (2+ days)
◦Draws People from outside the county
◦Supports vision and goals of ATBID
◦Significant ROI
◦5000+ people
◦Established Event
◦ATBID Focus
◦Examples: Cruisin’ Weekend expansion of “Dancing in the
Streets”, Atascadero Wine Festival, SAVOR
ITEM NUMBER: D-1
DATE: 05/17/16
Event Tier Guidelines -ATBID
Tier 2 Events: Signature Event
◦Single Day with potential for Multi Day (1-2 days)
◦Draws People from outside the city
◦Supports vision and goals of ATBID and City
◦Positive ROI
◦400-5000 people
◦Established or a New Event
◦ATBID Focus
◦Examples: Cider Festival, Tamale Festival, Winter Wonderland,
Colony Days, Holiday Lighting (combines with Art & Wine Tour,
work to expand it)
ITEM NUMBER: D-1
DATE: 05/17/16
Event Tier Guidelines -ATBID
Tier 3 Events: Single Day Events
◦Single Day Event
◦Draws People visiting the county as well as local and county
residents with the potential to spend the night in a hotel in the
future
◦Supports vision and goals of ATBID and City
◦Positive ROI
◦400-1000 people
◦Established or a New Event or a One Time Event
◦ATBID Potential
◦Examples: Brew at the Zoo, Cow Parade, Community labeled
events like Tuesday BBQ in the Park
ITEM NUMBER: D-1
DATE: 05/17/16
Dear Interested Organization:
The City of San Luis Obispo's Community Promotions Program comprised of the Tourism Business Improvement
District (TBID) and the Promotional Coordinating Committee (PCC), under direction of the City Council, recognizes
that cultural, social and recreational events make significant contributions to the overall quality of life in and
visitor attraction to the City of San Luis Obispo. Accordingly, the City maintains a local special event sponsorship
program, referred to as the Events Promotion through this application process, to assist in the development and
promotion of such activities within our community.
The purpose of the Event Promotion sponsorship is to develop a year-round diverse calendar of destination
events in the City of San Luis Obispo. The City is seeking new destination events that showcase the attributes of
our City to significantly attract tourists to our destination and enhance the experience for the local community, or
existing destination events that are developing new features to their program. Events applying should maintain
the intention to keep the event located in the City of San Luis Obispo even after the sponsorship support has
been termed out.
To be considered for local special event sponsorship funding, events must have clearly stated goals, and the
event producer must be able to demonstrate that their financial management practices are sound and insure
accountability. The City is unlikely to fund new projects which duplicate or conflict with existing programs,
services, or events. Project collaboration among organizations is encouraged.
Sponsorship funding is subject to budget constraints. Based on the limited amount of funding available,
applications will be reviewed in consideration of all application submissions, and the submission of a complete
application does not guarantee funding. This application process does not limit the TBID or PCC from directly
funding special events outside of this application process.
The application must be submitted in the following manner:
A. One digital copy sent to mcano@slocity.org.
B. Eight sets (8) of the application (typed, clipped, and 3-hole punched).
C. One copy of:
• your event’s previous year financial statement or budget details for a start-up event
• a listing of all officers and/or staff
• tax exempt certification/ or business license in the City of SLO (City of SLO business license must be
obtained if funds are awarded)
• signed statement of limitations and payment disbursement (Attachment 4)
PLEASE DO NOT SUBMIT OTHER SUPPLEMENTAL MATERIALS WITH THE APPLICATION OR BIND/STAPLE YOUR
APPLICATION MATERIALS.
ITEM NUMBER: D-1
DATE 05/17/16:
It is important that your application provide all the requested information. Clear, concise and original
applications are best. Your original application should be hand delivered or mailed to:
Community Promotions Program- Events Subcommittee
Attn: Tourism Manager
City of San Luis Obispo Administration
990 Palm Street
San Luis Obispo, CA 93401
Events Promotion Program Timeline
Please note the following dates:
1. April 18, 2016 - Application information available on the City’s website.
2. April 27, 2016 at 4:30 pm Special Meeting of the Events Promotion Subcommittee - An informational
workshop will be held at City Hall, 990 Palm Street, to answer questions regarding the special event
sponsorship process.
3. May 20, 2016 - Completed applications will be due to the City Administration Office by 5:00 p.m. LATE
OR INCOMPLETE APPLICATIONS WILL NOT BE ACCEPTED.
4. Week of May 30- June 3- Events will be required to participate in a question and answer session with the
subcommittee members. (Applicants will be notified of this meeting by email).
5. June 8, 2016- Recommendations from the subcommittee will be made to PCC/TBID Boards during
regular committee meetings.
6. July 2016 – Grant contracting with organizations. Grants available to approved organizations when fully
executed agreements are returned.
If you have any questions, please contact Molly Cano at 781-7165 or mcano@slocity.org.
ITEM NUMBER: D-1
DATE 05/17/16:
COMMUNITY PROMOTIONS PROGRAM
SPECIAL EVENT SPONSORSHIP APPLICATION ASSESSMENT CRITERIA
Applications submitted to the TBID/PCC will be evaluated both in terms of the applicant and the event proposal
using the following criteria:
APPLICANT CRITERIA
1. Applicant organization must have a clearly stated purpose and function and be responsible for the
planning and provision of a cultural, social or recreational program/event.
2. Applicant must demonstrate that it has the managerial and fiscal competence to complete the proposed
project. Repeat applicants must have a successful history of using prior sponsorship funds, as evidenced
by a completed and accepted Final Report.
4. The organization must give evidence that it has examined and weighed the financial ability of the target
population to support its program or event.
5. The organization must extend its program to the general public and may not exclude anyone by reason
of race, religion, sex, national origin, sexual orientation, age, physical, mental or economic status.
6. The applicant organization must comply with the final report evaluation process as requested by the
Events Subcommittee. Final report must be received within 60 days of the conclusion of the event unless
otherwise approved in writing by the Tourism Manager.
7. Applicant does not need to maintain non-profit status for sponsorship consideration.
8. Events who have received funding through the PCC’s grants-in-aid (GIA) program for the current event
year, will not be eligible for additional event sponsorship funds through this application.
SPONSORSHIP CRITERIA & GUIDELINES
1. Priority will be given to organizations requesting “seed money” for new destination events or to enter
new promotional markets outside of San Luis Obispo.
2. Priority will be given to events that take place in the City of San Luis Obispo or events of special benefit to
the City of San Luis Obispo.
3. Event sponsorship requests must meet both of the purposes below:
• Of tourism promotion advantage to the City of San Luis Obispo and;
• Of cultural, social, and/or recreational benefit to the residents of the City of San Luis Obispo.
4. Priority may be given to events that take place in “non-peak” tourism months (October through
March) with the goal of bringing people to San Luis Obispo.
5. Priority will be given to requests pertaining to marketing and promotional efforts for the event in
order to drive visitors and tourists to the City of San Luis Obispo.
6. Organization must disclose other requests for City support that are being pursued (i.e support from Parks
& Rec, Public Works, etc).
ITEM NUMBER: D-1
DATE 05/17/16:
7. Organization must state co-opportunities or other tourism sponsors that are actively pursued.
8. Demonstrated financial need is considered, although events with potentially greater promotional
benefit to the City of San Luis Obispo will be given higher consideration.
The following tiered structure provides guidelines that will be used to establish the consideration of the event
support.
Category One:
An existing event in pursuit of expanding current marketing outreach to draw in new attendees from
outside San Luis Obispo County and bring tourists to the City of San Luis Obispo. The organization
effectively brings tourists from outside San Luis Obispo County to the City of San Luis Obispo. The
organization agrees to at minimum: incorporate the City’s tourism logo, tourism website, and lodging
phone number on all marketing material and event website; the event must encourage overnight stays
with the City’s lodging partners; the organization must include City of San Luis Obispo visitor and tourism
information in its mailings and marketing outreach; event will provide tickets for
participation/promotion.
Category Two:
An existing event offering “new” event components, features, or experiences. Events that are expanding
their event offerings in addition to marketing reach beyond San Luis Obispo County. The organization
effectively brings tourists from outside San Luis Obispo County to the City of San Luis Obispo. The
organization agrees to at minimum: incorporate the City’s tourism logo, tourism website, and lodging
phone number on all marketing material and event website; the event must encourage overnight stays
with the City’s lodging partners; the organization must include City of San Luis Obispo visitor and tourism
information in its mailings and marketing outreach; if appropriate provide City promotional space
(booth) at the event; event will provide tickets for participation/promotion.
Category Three:
A new destination event applying for seed money to fund the event startup. This is a brand new event
that is looking for significant sponsorship to support the initial launch of the event. The event will
effectively bring tourists from outside San Luis Obispo County to the City of San Luis Obispo. The
organization agrees to at minimum: incorporate the City’s tourism logo, tourism website, and lodging
phone number on all marketing material and event website; the organization must include City of San
Luis Obispo visitor and tourism information in its mailings and marketing outreach; if appropriate provide
City promotional space (booth) at the event; event will provide tickets for participation/promotion. The
event will also exclusively promote the City’s lodging partners as the “place to stay”.
Sustainable Funding Process
The Sustainable Funding process allows an organization to receive up to three years of sponsorship funding.
Repeat recipients can anticipate a reduction in sponsorship funding. After the initial year of funding, repeat
recipient awards are typically reduced by one third each year for a total of three years of funding or as
budgets allow. This rule has been established to assure the Community Promotions Program will have the
opportunity to foster new events for the City of San Luis Obispo and encourage event organizers to become
self-sustaining by cultivating new community partners and securing ongoing diverse funding options. The TBID
and PCC request that in applying for sponsorship funds, the event has the intention to keep the event located
in the City of San Luis Obispo once the three-year sustainable funding model has been exhausted. Adherence
to this process is at the discretion of the TBID and PCC committees.
ITEM NUMBER: D-1
DATE 05/17/16:
EVENT SPONSORSHIP APPLICATION FORM
DATE(S) OF EVENT: __________________________________________________
NAME OF EVENT: ____________________________________________________
EVENT LOCATION: ___________________________________________________
NAME OF ORGANIZATION:
ADDRESS OF ORGANIZATION:
_______________________________________________________________________________
WEBSITE URL: ________________________________________________________________
NAME OF CONTACT PERSON:
TELEPHONE NUMBER:
E-MAIL ADDRESS:
TOTAL AMOUNT REQUESTED:
PURPOSE OF SPONSORSHIP REQUEST (check all that apply):
In-County Event Advertising/ Promotion
Out-of-County Event Advertising/ Promotion
Event Logistics
Event Production
Event Staff Compensation
Other: ___________________________________________________________________
Please select the category that best represents your funding request:
Category One: An existing event in pursuit of expanding current marketing outreach to draw in
new attendees from outside San Luis Obispo County and bring tourists to the City of San Luis
Obispo.
Category Two: An existing event offering “new” event components, features, or experiences.
Category Three: A new destination event applying for seed money to fund the event startup.
ITEM NUMBER: D-1
DATE 05/17/16:
Please complete the entire application, answering all requests for information.
1. Provide a brief description of your organization and its cause.
2. Provide a brief description of your event.
3. Provide a brief description of how/what the requested funds will be used?
4. Will your event be taking place within the City of San Luis Obispo?
Yes ___ No ____
Venue Name:
Venue Location:
5. Has a City permit been issued for your event or have contracted the venue for your event date?
Yes ___ No ____
ITEM NUMBER: D-1
DATE 05/17/16:
Note: For use of City facilities, venues, or services, applications must be received no later than 90
days in advance and can be accepted up to 1 year in advance. The application form can be found on
the slocity.org. Application and fees are payable to the City of San Luis Obispo and can be submitted
directly to the Parks and Recreation Department located at 1341 Nipomo Street, San Luis Obispo, CA
93401. Event applicants shall be responsible for securing a separate Special Event Permit with the
City.
6. If you are a for-profit organization, do you give a percentage of your income from this event to
a charity? Yes ___ No ____
If yes, please complete the following questions:
Is the charity local or national? Local _____ National _____
Name of the Charity/ies): ___________________________
How does the charity benefit for your donation? Cash ______ In-Kind_______
Explain:
How do you select the charity?
7. Is this a first year the event will take place? Yes ___ No ____
If yes, skip to question number 13
8. If not, how many years has it taken place?
9. Where has it taken place previously?
10. How is this year’s event different this year from prior years?
ITEM NUMBER: D-1
DATE 05/17/16:
11. Historical Attendance:
12. Historical percentage breakdown of in-county vs. out-of-county attendees:
13. What is the return on investment trend for your event?
14. Expected Event Attendance:
15. Expected percentage of in-county vs. out-of-county attendees:
____________ in-county attendees
____________ out-of-county attendees
16. Who is your target audience?
17. Where is your primary and secondary geographic target market?
Primary _____________________ Secondary ______________________
18. Do you sell tickets or is it a free event? Tickets____ Free____
If tickets are required, please provide the price range.
19. Have you requested funding from other organizations/entities? Yes ___ No ___
ITEM NUMBER: D-1
DATE 05/17/16:
If yes, please provide the names of these organizations and funding entities.
20. When are the funds needed for the event?
21. What is the overall budget for the event?
22. What are you willing to offer the City and TBID members in exchange for the sponsorship funds
for your event? (Ex. Exclusive lodging partnership, discounted tickets for lodging packages,
complimentary tickets for promotional use, etc)
23. Is it your intention to keep the event located in San Luis Obispo once City sponsorship funding is
exhausted?
Yes ___ No ___
24. What is the anticipated longevity of the event to take place in the City of San Luis Obispo?
ITEM NUMBER: D-1
DATE 05/17/16:
Event Worksheets
The worksheets below are simplified examples of what information we are looking to review.
Please use a separate sheet if more space is needed.
Line Item Funding Request: Indicate total amount requested from the City of San Luis Obispo, including a
prioritized list of individual line items making up the total.
Event Component Amount
Total $
Line Item Event Budget: Provide a detailed budget for the complete event, listing all available support
and income sources.
Source Amount
TOTAL $
ITEM NUMBER: D-1
DATE 05/17/16:
Detailed Media Plan: Provide a detailed Media Plan including traditional and online media.
Media Outlet Type & Frequency Cost of advertising
Example:
LA Times Online Banners / 1,000 impressions $ XXXXX
The Tribune ½ page ads / 3 times $ XXXXX
Crowd control plan: Provide your crowd control and safety plan (parades or large special events only).
Please provide any additional information you would like to share.
Be sure to include all supplemental materials as requested. Thank you.
Return Application to:
Community Promotions Program – Events Subcommittee
Attn: Tourism Manager
City of San Luis Obispo Administration
990 Palm Street
San Luis Obispo, CA 93401
ITEM NUMBER: D-1
DATE 05/17/16:
Post-Event Final Report Guidelines
Organization: ___________________________________________
Event Dates: ___________________
** Final report must be received within 60 days of the conclusion of the event unless otherwise approved
in writing by the Tourism Manager.
The report must include the following:
Administrator’s Report: A brief synopsis of the event. Please include a statement describing
activities, services, or programs provided, and any changes that have occurred during the reporting
period.
Statistical Survey: Include the number of participants in the event. Survey should also include, to
the best of your ability, the demographic make-up of participants, i.e., residents, non-residents, and
age groups (youth, teens, adults or senior citizens), and the source the data is based on. This section
should also include the return-on-investment details from the event for the City of San Luis Obispo
and TBID members.
Financial Report: A financial statement that details how the Events Promotion sponsorship funds
have been expended.
Recognition: Provide proof of your organization’s acknowledgement of the City’s support in
promotional materials used for the event and how City Tourism message was integrated into the
overall event campaign. Please submit reports that illustrate how the event generated leads and
traffic.
ITEM NUMBER: D-1
DATE 05/17/16:
COMMUNITY PROMOTIONS PROGRAM
STATEMENT OF LIMITATIONS AND PAYMENT DISBURSEMENT
Please read the following document and sign to indicate that you have read and understand it.
Limitations:
This application does not commit the sponsor to award sponsorship or to pay any costs incurred in the
preparation of this application or to procure or contract for services or supplies. The City reserves the right
to accept or reject any or all applications received, to fund on a line item basis, to negotiate with all
qualified applicants, or to cancel in part or in its entirety this program, if it is in the best interest of the City
to do so.
Payment of Funds:
All duties, obligations, and disbursements of funds are shall be governed by the provisions of the
agreement between the City and the applicant receiving funds.
• An applicant that is awarded funds shall enter into a contractual agreement with the City of San Luis
Obispo for stated program during the current grant period.
• The payment schedule will be stated in the contractual agreement.
• The contracting agency will agree to provide reports in such form and detail as may be required by the
City and the TBID/PCC to monitor contract performance prior to payment for programs.
• The contracting agency will provide the City with an annual audit by an independent auditor to be
approved by the City, if the City should so request.
• Should the funds not be used in the manner specified within the contract, the organization will be
required to return the funds to the City of San Luis Obispo,
(Sample copies of standard City contract forms can be provided by the Tourism Manager upon request.)
I, , (printed or typed name of authorized applicant organization
representative), have read the above statement and fully understand its contents and implications. I
further attest that all the information contained in this application is accurate to the best of my
knowledge.
Signature Date
Title
Applicant Organization
ITEM NUMBER: D-1
DATE 05/17/16:
2016 Applicant Information Form
Name of requesting organization: _____________________________________
Organization address: _________________________________________
_____________________________________________________________
Organization phone: ________________________
Name of event(s)/program(s): _________________________________________
__________________________________________________________________
Dates of event(s)/program(s): _________________
Event(s)/program(s) website: ____________________________________
Support requested (in dollars and/or in-kind promotion support):
_____________________________________________________________
Organization contact: _______________________________________________
Contact email: ________________________________________________
Contact phone: ________________________
Please submit all applications in PDF format via email to the TPRA Destination
Manager, Amanda Diefenderfer, at adief@travelpaso.com by Wednesday,
November 18, 2015 at 4pm.
ITEM NUMBER: D-1
DATE 05/17/16:
!
!
10/14/2015
Dear Interested Organization:
The mission of the Travel Paso Robles Alliance (TPRA) is to brand, market and promote the City
of Paso Robles as the authentic destination of choice on a regional, national and global level to
targeted leisure, family, business and group travelers, resulting in more frequent visitation, longer
stays and increased revenue. We recognize that forging community partnerships with local
cultural, social, and recreational organizations can make significant contributions to the overall
quality of life in Paso Robles as well as our ability to influence tourism. Accordingly, a portion of
our activities budget each year is allocated towards working with these groups to identify
opportunity to align efforts and increase impact.
We invite you to submit an application to be considered for partnership in the TPRA 2016 fiscal
year. Please note, we receive a number of requests and unfortunately are not able to
accommodate all applications.
In presenting an opportunity to align efforts we recommend that the following factors be
considered:
• How will resources be used to enhance the current visitor experience?
• Will these resources be used to generate new visitors to the City of Paso Robles and
increase demand for lodging?
• What methods of measurement are used to demonstrate increases in tourism traffic as a
result of this partnership?
• What opportunities exist to share outreach efforts in support of the requesting program
and of the TPRA ongoing promotions?
TPRA Resources
The TPRA has a budget assigned to supporting community organizations and opportunities that
align with the TPRA Mission. These resources include:
• Promotion of messages through our consumer eBlast communications, outreach to hotels
communicating individual property opportunities, inclusion in the TravelPaso blog and
mention on our social media platforms.
• When directly aligned with the goals of community partnership, financial support may be
available. Please note the TPRA has a limited budget for these activities.
The submission deadline for support requests is Wednesday, November 18, 2015 by 4 p.m.
Please submit your request in PDF format via email to the TPRA Destination Manager, Amanda
Diefenderfer, at adief@travelpaso.com. Requests that fall outside of this timeline may be
considered on an individual basis.
In submitting an application we request that you include the following elements to help us
evaluate the opportunity for partnership:
• A cover letter introducing your organization and the program(s) requesting support.
• A completed Applicant Information Form (please see other attached page).
• A summary of past TPRA support to your organization and the realized results connected
to that support.
ITEM NUMBER: D-1
DATE 05/17/16:
•A description of the program(s)/event(s) requesting support in 2016. In this description
please include the requested level of support and the association partner benefits that
may apply to the TPRA.
•An explanation of anticipated impact of programs requesting support and measures that
will be used in evaluating this impact.
Important Dates:
•November 18, 2015: Applications due
•December 2015: Community Partnership Committee to review applications
•January 2016: Community Partnership Announced
Thank you,
Amanda S. Diefenderfer
Travel Paso Robles Alliance
Destination Manager
ITEM NUMBER: D-1
DATE 05/17/16:
Fiscal Year July 2015 – June 2016
Dear Interested Event Producer,
Visit San Luis Obispo County, the destination marketing organization for the region, invites you to
submit an application to support your San Luis Obispo County based event. Visit San Luis Obispo
County will consider supporting events that: 1) attract new and repeat visitors, 2) strengthen the
destination’s brand, 3) support multi-day stays particularly in mid-week and off-season,
4) incorporate two or more communities in the county and 5) strengthen the overall sustainability
of tourism in the county.
The mission of Visit San Luis Obispo County is to increase tourism revenue by positioning, branding
and promoting the county as a preferred destination for regional, national and global visitors.
Events are a multi-dimensional component to marketing the destination and showcasing the
county’s key coastal, cultural and culinary assets. Visit San Luis Obispo County has created
guidelines for evaluating event partnerships and sponsorships that align with the organization’s
mission to support lodging constituents and tourism partners.
We invite you to submit an application for event sponsorship consideration. Please provide ample
lead-time on your request. Our tiered process, which can include staff review, Marketing Committee
review and Board of Directors review, can take time. The attached application form outlines the
required criteria and provides a detailed look at the guidelines used in evaluating event partnership
and sponsorships.
We encourage you to follow the criteria and provide the requested information.
A completed Event Sponsorship Application Form
A biography of the event principal including key contact information
A proposal to include suggested criteria (see attached for more criteria details):
o Event Overview
o Marketing Plan
o Overnight Accommodations
o Sponsors
o Measurement of Success
As part of the new Tourism Marketing District funding, Visit San Luis Obispo County has dedicated
funding available specifically to support event marketing. Thank you for considering Visit San Luis
Obispo County as an event partner. We look forward to working with you.
All the Best,
Chuck Davison
President & CEO
ITEM NUMBER: D-1
DATE 05/17/16:
Visit San Luis Obispo County
Event Sponsorship Application Form
Requesting Organization (please designate if non-profit):
Contact: Phone:
Email: Event Website:
Mailing Address: City, State, Zip:
Organization Mission:
Event Title:
Date(s)/Time of the Event:
Funding Request: Overall Event Budget:
Attendee Ticket Price (if any): Exhibitor Price (if any):
Budget Cycle or Fiscal Year of the Event:
Total Anticipated Room Reservations:
Attendees: Exhibitors: Sponsors:
Total Anticipated Attendees:
Please send your application to brendan@visitsanluisobispocounty.com. Once your complete
application is received, Visit San Luis Obispo County will review and respond within six to ten
weeks. We request ample lead time on all sponsorship requests to fully evaluate through our tiered
process, which may include staff review, Marketing Committee review and Board of Directors
review. Visit San Luis Obispo County may require additional information (i.e., financials, budget,
Board members, etc.) and will let you know if further documentation is needed.
Visit San Luis Obispo County
1334 Marsh Street
San Luis Obispo, CA 93401
www.VisitSanLuisObispoCounty.com
ITEM NUMBER: D-1
DATE 05/17/16:
Visit San Luis Obispo County
Event Sponsorship Application Criteria
A completed application helps Visit San Luis Obispo County fully evaluate the presented
opportunity.
Please include the following in your application:
A completed Event Sponsorship Application Form
A biography of the event principal including key contact information
A proposal to include suggested criteria:
1. Event Overview – Please provide a description of the event to clearly communicate
its concept and how it supports tourism in multiple communities in San Luis Obispo
County (i.e., number of room nights, number of vendors, attendees, etc).
History of the event’s success or, if new, please describe how it fits into the
countywide calendar. Designate a single or multi-year request
Event date(s), time, location and communities the event will occur in
Anticipated attendance and percentage of visitors from outside the county
Target audience and demographics
Ticket price – please describe what is included in the ticket price for
attendees and what exhibitor registrations fees include. Are there any
exhibitor benefits for Visit San Luis Obispo County tourism partners or
lodging constituents?
Sponsorship Benefits – please outline benefits Visit San Luis Obispo County
receives as a sponsor of the event
Charity support
2. Marketing Plan – Please provide a description of the marketing strategy including
target markets for attendees, dedicated marketing budget, the media plan,
anticipated publicity reach and how you plan to measure the success of the
marketing plan. If past numbers and/or results are available, please include.
How will the event extend the Visit San Luis Obispo County brand and its
mission?
3. Overnight Accommodations – Please provide a description of how the event will
impact overnight accommodations. Include how multi-day stays will be promoted,
the number of anticipated overnight stays for the duration of the event (including
set-up and break-down) and how the event will generate demand for lodging.
How will the event impact the county’s unique lodging mix of hotel, motels,
vacation rentals, B&Bs and RV Parks?
How will the event measure an increase in tourism?
4. Sponsors – Please provide a list of sponsors who are already committed to
supporting the event, as well as the types of sponsors the event will target.
5. Measurement of Success – How will the event measure success? Understanding
how the event evaluates itself demonstrates the continuation and sustainability of
an ongoing partnership.
A report outlining the measurable results should be delivered to Visit San
Luis Obispo County within 60 days of event completion.
ITEM NUMBER: D-1
DATE 05/17/16: