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Home My WebLink AboutTBID_2016-04-19_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, April 19, 2016 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Lindsey Ridgeway, SpringHill Suites Marriott APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR 1. Advisory Board Draft Action Minutes – March 15, 2016  Action: Board approve the Draft Action Minutes of March 15, 2016. [City Manager’s Office] 2. Advisory Board Draft Action Minutes – Special Meeting March 29, 2016  Action: Board approve the Draft Action Minutes of March 29, 2016. [City Manager’s Office] B. BUSINESS ITEMS 1. Budget Review: Presentation of allocation of 2016/2017 budget and broad categories for inclusion – Presentation by Amanda Diefenderfer  Recommendation: Review recommendations of Big Red Marketing for budget allocation. Recommend to staff to pursue a more detailed budget based on the categories presented.  Fiscal Impact: Encompasses the full 2016/2017 budget. 2. TBID Event Support: Development of TBID Event Support Guidelines to Coincide with City Event Tier Categories – Presented by Terrie Banish  Recommendation: o Choose a TBID meeting date to dedicate a majority of time to review and adopt the event support guidelines; and, o Marketing committee to meet with stakeholders (hoteliers, Chamber of Commerce, etc.) prior to the dedicated meeting date selected to discuss the structure and develop a draft of the TBID event support guidelines.  Fiscal Impact (GL 2903): None. 3. Sponsorship Opportunity: Outdoor Writers As sociation of California (OWAC) – Presentation by Amanda Diefenderfer  Recommendation: Support the marketing committee’s recommendation of pursuing or declining the invitation to sponsor.  Fiscal Impact (GL 2903): $995. Additional hard costs up to $2,000. 4. Advertising Opportunity: Central Valley Magazine/Fresno Bee – Presentation by Terrie Banish  Recommendation: Consider placement in the Central Valley Magazine.  Fiscal Impact (GL 2603): Up to $3,800 5. California Mid-State Fair Shuttle – Presentation by Amar Sohi  Recommendation: Board to discuss the opportunities to have a shuttle from Atascadero locations to the California Mid-State Fair and make a recommendation on opportunity for involvement.  Fiscal Impact (GL 2902): Pending transportation costs. 6. Vacation Rental Code Enforcement – Presentation by Terrie Banish  Recommendation: Direct Destination Manager to look into vacation rentals not paying TOT and to initiate a code enforcement complaint to be filed with the City.  Fiscal Impact (GL 2201): To be determined. C. UPDATES 1. Visit SLO County TMD – JP Patel 2. Visit SLO County Short-Term Rental Enforcement Efforts – Amanda Diefenderfer a. Outreach has been made to Air BnB b. Vacation Rental Roundtable Meetings 3. Visit Atascadero Website – Amanda Diefenderfer a. Feedback on Wire Frame provided b. Update on design progress c. Finalization of contract 4. Deputy City Manager Update – Terrie Banish a. Advertising Update i. KSBY Commercial: Charles Paddock Zoo rotating with Downtown commercial in addition to ads online. Both spots will rotate with each other and be tagged to the upcoming events. ii. Menus Ad and write up to run in the Summer issue highlighting downtown – restaurants and things to do. iii. Access Ad completed for Summer issue of Visitors Guide with a call to action iv. Vintages ad published in March issue. b. Event Update i. League of California Cities Channel Counties Division Dinner: April 15, 5 – 9 p.m. at the Historic City Hall – Evening to start with social hour and tours of City Hall followed by dinner at 6:45 p.m. The social hour will include wine, cider and beer sampling along with appetizers. ii. Conservation Celebration at the Zoo: April 16th, 10am - 2pm Included with admission to the Charles Paddock Zoo. iii. Brew at the Zoo: April 30, 5 – 8:30 p.m. – Tickets on sale now at www.VisitAtascadero.com/events. $30/ ticket early bird, $35 ticket at the door. Ticket price includes commemorative glass, beer, cider and wine tasting, food for purchase and live music. Advertising across American General Media, Tribune, New Times, Mustang Daily News (including 100 year edition), online banner ads and social media. 5. Budget Report – Amanda Diefenderfer 6. Marketing Update – Verdin Marketing a. Visit San Luis Obispo County, North American Travel Journalist Association Group Media FAM stop in Atascadero b. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS E. ADJOURNMENT Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.