HomeMy WebLinkAboutTBID_2016-03-15_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, March 15, 2016 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
Board Member Lindsey Ridgeway, SpringHill Suites Marriott
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – February 16, 2016
• Action: Board approve the Draft Action Minutes of February 16, 2016. [City
Manager’s Office]
B. BUSINESS ITEMS
1. Atascadero Wine Festival: Presentation about this year’s festival and
discussion of shuttle support – Presentation by Linda Hendy
• Recommendation: Cover the cost of the shuttles during the Atascadero
Wine Festival.
• Fiscal Impact (GL 2903): $3,000
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2. Atascadero Cider Festival – Presentation by Stacie Jacob
• Recommendation: Receive update from the planning team regarding the
final details of the Festival and the ticket launch (today!)
• Fiscal Impact (GL 2903): None.
3. Selection of Host Hotels: Utilization of hotels in promotional contests –
Discussion led by Verdin Marketing
• Recommendation: Utilize previously adopted accommodation selection
guidelines.
• Fiscal Impact (GL 2502): None.
4. Visit Atascadero Brochures: Printing costs – Presentation by Terrie Banish
• Recommendation: Cover the cost of printing recognizing the City’s support
of distribution costs.
• Fiscal Impact (GL 2400): Up to $13,000
5. Promotional Items: Visit Atascadero items for utilization during promotions
such as CCTC Adventure Tour, FAM Tours, League of CA Cities Dinners
and others – Presentation by Terrie Banish
• Recommendation: Share with the City of Atascadero the cost of
purchasing promotional items for events and giveaways.
• Fiscal Impact (GL 2400): Up to $1,000
6. TBID Event Support: Development of TBID Event Support Guidelines to
Coincide with City Event Tier Categories – Presentation by Terrie Banish
• Recommendation: Adopt guidelines for consideration of any event support
requested of the TBID.
• Fiscal Impact (GL 2903): None.
7. Annual Marketing Report: Initial Draft of Report – Presented by Verdin
Marketing
• Recommendation: Receive draft of report and communicate edits and
adjustments prior to April 6 for inclusion in final version
• Fiscal Impact (GL 2201): None.
8. Industry Discussions: Initial discussion regarding short-term rentals and
Online Booking Scams Act – Discussion Led by Vice Chairperson Amar
Sohi
• Recommendation: Receive update from Amar Sohi and discuss if a formal
position from the Atascadero TBID should be communicated
• Fiscal Impact (GL N/A): None.
D. UPDATES
1. Visit SLO County TMD – JP Patel
2. Visit Atascadero Website – Amanda Diefenderfer
3. TBID Renewal Process – Amanda Diefenderfer
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a. Notification of board openings
b. Development of budget
c. Development of annual report and marketing plan
4. Deputy City Manager Update – Terrie Banish
a. TOT collection and reporting on a quarterly vs. monthly basis: results of
City Council February 23 vote
b. Billboard Update
c. Event Update
i. Chick City at the Zoo: March 20 – April 3 – Included with admission
to the Charles Paddock Zoo.
ii. Art & Wine Tour: March 25, 5:30 – 8:30 p.m. – Tickets available at
the corner of Entrada and El Camino Real for $15 each. Ticket
price includes a wine glass and tastings with participating
merchants in the downtown area. There will also be Historic City
Hall tours starting at 5:30 p.m. with the last tour beginning at 7:30
p.m.
iii. Brew at the Zoo: April 30, 5 – 8:30 p.m. – Early-bird tickets go on
sale April 1 at the Zoo for $30/ticket. Ticket price includes
commemorative glass, beer, cider and wine tasting, food for
purchase and live music.
iv. League of California Cities Channel Counties Division Dinner: April
15, 5 – 9 p.m. at the Historic City Hall – Evening to start with social
hour and tours of City Hall followed by dinner at 6:35 p.m. The
social hour will include wine, cider and beer sampling along with
appetizers.
v. Event Calendar: Now posted online at Atascadero.org and
VisitAtascadero.com
vi. Event Sponsors Update
5. Budget Report – Amanda Diefenderfer
6. Marketing Update – Verdin Marketing
a. Verdin Marketing Monthly Report
E. BOARD MEMBER COMMENTS
F. ADJOURNMENT
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Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this City, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can be
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you
wish to use a computer presentation to support your comments, you must notify the City Clerk's office at
least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive
or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisory Board.
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