HomeMy WebLinkAboutTBID_2016-02-16_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, February 16, 2016 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – January 19, 2016
Action: Board approve the Draft Action Minutes of January 19, 2016. [City
Manager’s Office]
2. Atascadero TBID Nomination Draft Action Minutes – January 19, 2016
Action: Board approve the Draft Action Minutes of January 19, 2016
Nomination Meeting. [City Manager’s Office]
B. OATH OF OFFICE
1. Administration of Oath of Office – New Board Member Lindsey Ridgeway to be
sworn in by Deputy City Clerk Lori Kudzma
C. BUSINESS ITEMS
1. Presentation from Paso Robles Wineries.net - Presentation from Lauren
Lekai
Recommendation: Accept presentation and recommend to staff to connect
resource with selected web design firm for possible integration.
Fiscal Impact (GL 2501): TBD based on selected resources and scope of
use.
2. Directional Signage: Tesla Charging Station & Surrounding Activities -
Presented by Amar Sohi
Recommendation: Recommend to staff and contractors to research
vendor options and associated costs to complete Tesla-related signage,
then to return to a future meeting with additional information.
Fiscal Impact (GL 2403 & 2603): TBD
3. Community Event: Revisiting the Cow Parade – Discussion Requested by
Deana Alexander
Recommendation: Pursue participation in the Cow Parade.
Fiscal Impact (GL 2903): $3,500 - $20,000
4. Advertising Opportunity: Vintages Magazine – Report from Terrie Banish
Recommendation: Pursue sharing placement in Vintages Magazine with
City of Atascadero including additional costs for design support from
Verdin.
Fiscal Impact (GL 2603): $1,300 for ad placement. Design costs TBD.
5. Visit SLO County Research Opportunity – Update from Amanda
Diefenderfer
Recommendation: Participate in Visit SLO County visitor research survey
Destination Marketing Organization buy-in.
Fiscal Impact (GL 2900): up to $2,500
6. Update on Visit Atascadero Website Progress – Update from Amanda
Diefenderfer
Recommendation: Pursue contract with staff recommended firm resulting
from completion of second RFP process.
Fiscal Impact (GL 2501): $35,000
7. Atascadero TBID Renewal and Board Terms - Review Timeline and Next
Steps - Presentation from Amanda Diefenderfer
Recommendation: Recommend to staff and marketing firm to complete
Atascadero TBID renewal information and board nomination process as
noted in the timeline.
Fiscal Impact (GL 2201 & 2202): None
8. Event Tiers - Review Event Tiers as defined in the “Atascadero Tourism &
Promotion Game Plan” by the Coraggio Group and discuss how that
applies to the TBID Program- Discussion with Terrie Banish and Amanda
Diefenderfer
Recommendation: Recommend to staff further clarification to event tier
definitions as well as qualification of the Event Tiers with regard to
communicating and promoting those events utilizing TBID resources.
Fiscal Impact (GL 2903): None
D. UPDATES
1. Visit SLO County TMD – JP Patel
2. Visit SLO County Educational Symposium – Jessica Sohi
3. Confirmation of Appointment of Lindsey Ridgeway to ATBID Board - Amanda
Diefenderfer
4. Deputy City Manager Update – Terrie Banish
a. Results of City Council meeting: Update on TOT collection and reporting
on a quarterly vs. monthly basis
b. SEO Keyword Update for www.VisitAtascadero.com
c. Results of SF Chronicle Placement
d. Event Update:
i. Zoo Aviary opens February 20th
ii. Tater Day on Traffic Way – March 12th
iii. Chick City at the Zoo - March 20th – April 3rd
iv. Brew at the Zoo – April 30th
5. Budget Report – Amanda Diefenderfer
6. Marketing Update – Verdin Marketing
a. Verdin Marketing Monthly Report
E. BOARD MEMBER COMMENTS
F. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this City, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can be
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish
to use a computer presentation to support your comments, you must notify the City Clerk's office at least
24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or
CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisory Board.