HomeMy WebLinkAboutTBID_2015-12-15_ Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, December 15, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, 4th Floor
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your n ame for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. TBID Nomination Special Meeting Minutes – November 17, 2015
Action: Board approve the Draft Action Minutes of November 17, 2015. [City
Manager’s Office]
2. Advisory Board Draft Action Minutes – November 17, 2015
Action: Board approve the Draft Action Minutes of November 17, 2015. [City
Manager’s Office]
B. BUSINESS ITEMS
1. Community Event Opportunity: Atascadero Cider Festival – Presentation
from Solterra Strategies
Recommendation: To pursue three-year support of the Atascadero Cider
Festival.
Fiscal Impact (GL 2903): $14,500 in current fiscal year. $35,000 over 3
years.
2. Community Event Opportunity: Cow Parade – Presentation from Tom Halen
Recommendation: To pursue participation in the Cow Parade.
Fiscal Impact (GL 2903): $3,500 – $20,000.
3. Update on Visit Atascadero Website Progress – Report from Amanda
Diefenderfer
Recommendation: Identify date for holding initial intake session.
Fiscal Impact (GL 2501): Already approved in past meeting.
4. TOT Revenue Tax return review of Quarterly vs. Monthly – Presentation
from Terrie Banish
Recommendation: Continue to collect TOT on a quarterly basis as defined
in the municipal code.
Fiscal Impact: None.
C. UPDATES
1. Visit SLO County TMD – JP Patel
2. Mid-Term ATBID Board Opening – Terrie Banish
3. Deputy City Manager Update – Terrie Banish
a. Restaurant Month – Participating Atascadero restaurants include:
i. Fig Good Food
ii. Guest House Grill
iii. Union & Vine
b. SEO Keyword Update for www.VisitAtascadero.com
c. SEM Started December 1st – Results in January
d. City Hall Tours: Saturday hours
i. 1 – 4 p.m. through December 19th
ii. 2016: Spring Break (March 19 – April 2) and every Saturday
Memorial Day through Labor Day weekends
4. Budget Report – Amanda Diefenderfer
5. Marketing Update – Verdin Marketing
a. Verdin Marketing Monthly Report
D. BOARD MEMBER COMMENTS
E. ADJOURNMENT
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this City, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can be
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish
to use a computer presentation to support your comments, you m ust notify the City Clerk's office at least
24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or
CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisory Board.