Loading...
HomeMy WebLinkAboutTBID_2015-11-17_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, November 17, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – October 20, 2015 § Action: Board approve the Draft Action Minutes of October 20, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. Advertising Opportunity: SF Chronicle in the SLO County Section – Presentation from Terrie Banish • Recommendation: To pursue placement in the San Francisco Chronicle within the SLO County Section. • Fiscal Impact: $649 – $6,499. 2. Advertising Opportunity: Tolosa Press – Presentation from Amanda Diefenderfer • Recommendation: To reserve resources for consideration of other opportunities that better fit the target audience goals of the TBID. • Fiscal Impact: $0 – $1,999. 3. Purchase of Additional Photography Resources – Presentation from Verdin Marketing • Recommendation: Direct Verdin to pursue securing photography resources through recommended partner. • Fiscal Impact: Up to $200. 4. Promotional Event Opportunity: 2016 Restaurant Month – Presentation from Amanda Diefenderfer • Recommendation: Pursue a partnership with Visit SLO County to facilitate Atascadero restaurant participation in 2016 Restaurant Month. • Fiscal Impact: Up to $750. 5. Website RFP: Review of Findings in Informal Website RFP Process – Presentation by Amanda Diefenderfer • Recommendation: Direct the City to pursue a contract on behalf of the TBID with the recommended website design and development firm for execution of services to create a new site at www.VisitAtascadero.com. • Fiscal Impact: Up to $25,000. C. UPDATES 1. Visit SLO County TMD – JP Patel 2. Mid-Term ATBID Board Opening – Amanda Diefenderfer 3. Deputy City Manager Update – Terrie Banish a. Marketing Plan Update b. Holiday Boutique – More than 60 vendors, Atascadero Lake Pavilion – Saturday, November 21st from 10 a.m. – 3 p.m. c. Holiday Lighting Ceremony – Santa, music from Atascadero High School, and City Hall night tours – Saturday, December 5th from 6 – 9:30 p.m. d. Winter Wonderland – Snow in downtown Atascadero with entertainment, food, vendors and other attractions – Friday, December 11th from 5 – 9 p.m. e. City Hall Tours – New Hours – Wednesday from 12 – 2 p.m., Friday & Saturday from 1 – 4 p.m. 4. Frequency of ATBID Assessment Payments – To be discussed at December Board Meeting 5. Budget Report – Amanda Diefenderfer 6. Promotional Event Support: Garagiste Festival – Verdin Marketing 7. Marketing Update – Verdin Marketing a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you m ust notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.