HomeMy WebLinkAboutTBID_2015-10-20_Agenda Packet
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, October 20, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
Board Member Michael Wambolt, Springhill Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – September 15, 2015
Action: Board approve the Draft Action Minutes of September 15, 2015. [City
Manager’s Office]
B. BUSINESS ITEMS
1. 2015 Garagiste Support – Presentation from Terrie Banish
Recommendation: Support the Atascadero-based event in an amount up
to $1,000.
Fiscal Impact: Up to $1,000.
2. Advertising Opportunity: Visit San Luis Obispo County Visitor’s Guide –
Presentation from Amanda Diefenderfer
Recommendation: To pursue placement in the Visit San Luis Obispo
County Visitor Guide Magazine. Consider potential sharing of placement
investment with the City of Atascadero.
Fiscal Impact: $1,260 - $6,900 depending on ad size selection.
3. Advertising Opportunity: Visit San Luis Obispo County Co-Ops –
Presentation from Ashlee Akers
Recommendation: To pursue the recommended advertising opportunities.
Fiscal Impact: Varied based on the selected advertising opportunities
4. Advertising Opportunity: Access Visitor’s Guide – Presentation by Terrie
Banish
Recommendation: To pursue placement in the Access Visitor’s Guide
Fiscal Impact: ¼ page one time: $599/ issue or ¾ page 4x: $828/ issue
5. Visit Atascadero Website Redesign – Discussion by Verdin Marketing &
Amanda Diefenderfer
Recommendation: Set a special meeting to determine sources of content
direction and influencing factors of the website design, functionality and
content
Fiscal Impact: Estimated at $25,000
6. Revisit TBID Membership Requirement Language for City’s Municipal Code
– Presentation by City Manager’s Office
Recommendation: Board to give direction to staff or contractors.
Fiscal Impact: None
7. Protocol for Media & Promotional Accommodations and Use of TBID Funds
to Support Hosting Properties – Presentation by Amanda Diefenderfer
Recommendation: To accept proposed protocol as guidelines for future
opportunities
Fiscal Impact: None until time of hosting
C. UPDATES
1. Mid-Term ATBID Board Opening – Amanda Diefenderfer
2. 2015 Savor the Central Coast Recap – Amanda Diefenderfer & Terrie Banish
3. Visit Atascadero Branding Update – Terrie Banish & Ashlee Akers
4. Deputy City Manager Update – Terrie Banish
a. City’s Marketing Plan Update
b. Charles Paddock Zoo’s Zoo Boo ~ October 24th 5 - 8:30 pm. New this year
– bring your vegetable creation to the Zoo before 7:30 pm to qualify;
judging categories include Ages 6 & under, Ages 7-12; Ages 13-19;
Family; Adults; Business/ Commercial.
c. Historic City Hall Tours beginning November 1: Wed 12 -2 pm; Friday &
Saturday 1-4 pm.
5. Budget Report – Amanda Diefenderfer
6. Marketing Update – Ashlee Akers
a. Verdin Marketing Monthly Report
D. BOARD MEMBER COMMENTS:
E. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470-
3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the
City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this Ci ty, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can b e
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish
to use a computer presentation to support your comments, you must notify the City Clerk's office at least
24 hours prior to the meeting. Digital presentations must be brought to the meeti ng on a USB drive or
CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisor y Board.
ITEM NUMBER: TBID A-1
DATE: 10/20/15
Atascadero TBID
September 15, 2015
Page 1 of 5
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Tuesday, September 15, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
Chairperson O’Malley called the meeting to order at 2:04 pm
ROLL CALL:
Present: Chairperson O’Malley, Vice Chairperson Sohi, Board Members Alexander
and Patel
Absent: Board Member Wambolt
Staff Present: Destination Manager Amanda Diefenderfer, Marketing Consultant Ashlee
Akers, Deputy City Manager/ City Clerk Marcia Torgerson and Deputy
City Manager/ Outreach, Promotions, Events Terrie Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Patel and seconded by Board Member Alexander
to approve the agenda.
Motion passed 4:0 by a roll call vote (Wambolt absent)
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – August 18, 2015
Action: Board approves the Draft Action Minutes of August 18, 2015. [City
Manager’s Office]
MOTION: By Vice Chairperson Sohi seconded by Board Member Patel to
approve the Consent Calendar.
Motion passed 4:0 by a roll call vote (Wambolt absent)
ITEM NUMBER: TBID A-1
DATE: 10/20/15
Atascadero TBID
September 15, 2015
Page 2 of 5
B. BUSINESS ITEMS
1. ATBID Mid-Term Board Opening
a. Recommendation: Identify process for selecting recommendation to City Council
upon receiving letter of resignation from Michael Wambolt resulting from
employment change removing him from his position at Springhill Suites.
b. Fiscal Impact: None.
Destination Manager Diefenderfer gave the staff report that Board Member Wambolt has taken
a new position with Visit San Luis Obispo County and is resigning from the Board. Chairperson
O’Malley asked that we need a resignation letter of Wambolt’s decision in order to open up to
those interested. Vice Chair Sohi recommended opening up to other hotels with a letter and
emails. Deputy City Manager Torgerson clarified that all nominations go to Council per the
ordinance. Once the City receives the letter of resignation, a letter will be sent to invite all
lodging owners to a nomination meeting. At the nomination meeting, the name that receives the
most votes from all in attendance, will be forwarded to the Council to be considered for
appointment.
PUBLIC COMMENT: None
There was Board consensus to direct the Destination Manager to
bring back to the next meeting information about nomination process to fill vacancy.
2. Advertising Opportunity: Visit San Luis Obispo County Magazine – Presentation
from Terrie Banish and Amanda Diefenderfer
Recommendation: To pursue placement in the Visit San Luis Obispo County
Visitor Guide Magazine.
Fiscal Impact: $1,260 - $6,900 depending on ad size selection.
Deputy City Manager Terrie Banish & Destination Manager Amanda Diefenderfer gave the
details of the staff report, answered questions on magazine reach. Verdin to bring back the
creative for the next meeting. Deputy City Manager Banish to bring more information back on
the digital reach of the magazine.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Heather Moreno and Charles Wabo.
Chairperson O’Malley closed the PUBLIC COMMENT period.
There was Board consensus to direct staff to bring back this issue
with more information for consideration at the next meeting.
3. Membership Opportunity: Central Coast Tourism Council Membership –
Presentation from Amanda Diefenderfer
Recommendation: Pursue membership with the Central Coast Tourism Council.
Fiscal Impact: $850
ITEM NUMBER: TBID A-1
DATE: 10/20/15
Atascadero TBID
September 15, 2015
Page 3 of 5
Destination Manager Diefenderfer gave the staff report and corrected the amount of money to
$425 from $850 and explained the value of the membership was more exposure with Tour
operators. Vice Chair Sohi wanted to know how the flow of information will be handled, who
responds, etc. and Board Member Patel wanted more information on lead generation and who
is responsible for overseeing that part of the membership. This would possibly be a Destination
Manager role in overseeing the details of the membership and how that information is
distributed back to the hotels. Deputy City Manager Torgerson recommended the motion to
allow more discussion on the membership details.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Heather Moreno.
Chairperson O’Malley closed the PUBLIC COMMENT period
MOTION: By Board Member Patel seconded by Board Member Alexander to
approve the CCTC Membership up to $600 with more discussion to
follow on managing the membership details.
Motion passed 4:0 by a roll call vote (Wambolt absent)
4. TBID Communications: Weekly Eblast – Presentation from Amanda Diefenderfer
Recommendation: Implement a bi-weekly/as-needed regular email communication
tool to reach all lodging and tourism stakeholders.
Fiscal Impact: None.
Destination Manager Diefenderfer gave the staff report and answered questions on using some
kind of communication tool with mail chimp or other technology (i.e., Constant Contact) that is
standardized, professional (weekly or bi-weekly). Board Member Patel made the
recommendation to bring examples.
PUBLIC COMMENT: None
MOTION: By Board Member Patel seconded by Vice Chairperson Sohi to
approve the TBID Weekly Eblast as a tool to use.
Motion passed 4:0 by a roll call vote (Wambolt absent)
5. Savor Exposure: Shuttle Stop Sandwich Boards – Presentation from Amanda
Diefenderfer
Recommendation: Utilize loaned Chamber sandwich boards to communicate Savor
stop schedule and invest in printing of updated signage for the sandwich boards.
Fiscal Impact: $670.
Destination Manager Diefenderfer reviewed the Sandwich board staff report and answered
questions from the Board. Chairperson O’Malley refreshed everyone on the signage ordinance
to keep A frames out of sidewalks and on hotel property.
PUBLIC COMMENT: None
ITEM NUMBER: TBID A-1
DATE: 10/20/15
Atascadero TBID
September 15, 2015
Page 4 of 5
MOTION: By Board Member Alexander seconded by Board Member
Patel to approve the Shuttle Stop Sandwich boards.
Motion passed 4:0 by a roll call vote (Wambolt absent)
6. Savor Main Event Booth: Vendor Schedule and Work Schedule – Presentation
from Terrie Banish
Recommendation: Review and accept vendor and work schedule for Main Event
booth.
Fiscal Impact: None.
Deputy City Manager Terrie Banish reviewed the Vendor and work schedules to expect at Savor
and answered questions from the Board.
PUBLIC COMMENT: None
There was Board consensus to accept the vendor and work schedule
for the Savor Main Event Booth.
7. Savor Main Event Booth: Décor and SWAG – Verdin Marketing
Recommendation: Review “Savor Checklist” document outlining all booth décor,
giveaways and anticipated costs.
Fiscal Impact: $9,943 (note: $670 of total is included in agenda item B5).
Verdin Marketing Ashlee Akers gave the Main Event Booth review of Décor and Swag and
answered questions from the Board. Discussion with Board Member Patel and Vice
Chairperson Sohi on the giveaway for the “Weekend for Two” on who the hotel would be to do
the giveaway and they decided it would rotate through different contests. Destination Manager
Diefenderfer suggests we have a protocol and timeframe where we need to respond in email to
the hotel giveaway.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Heather Moreno
Chairperson O’Malley closed the PUBLIC COMMENT period
The Board reviewed the Savor Checklist.
Main Event Booth has already been accepted
under the Savor booth concept discussed at a former ATBID meeting.
8. Visit Atascadero Branding and Website: Next Steps – Presentation by Verdin
Marketing & Terrie Banish
Recommendation: Review and accept presentation and provide considerations
and feedback for Coraggio Group meeting.
Fiscal Impact: None.
Verdin Marketing Ashlee Akers and Deputy City Manager Terrie Banish recapped the branding
process and presentation of logos as well as inviting the ATBID to attend the upcoming Special
meeting on September 25th. Chairperson O’Malley stressed the importance of being at this
ITEM NUMBER: TBID A-1
DATE: 10/20/15
Atascadero TBID
September 15, 2015
Page 5 of 5
meeting as we need consensus in making a decision. Board Member Patel asked about who
owns the website and who has access to the website. Deputy City Manager Banish clearly
specified ownership resides with the City but access is primarily ATBID’s and Verdin Mark eting.
Deputy City Manager Torgerson shared the history of the website and tourism board.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Heather Moreno, Annie Weyrich.
Chairperson O’Malley closed the PUBLIC COMMENT period
The Board reviewed Verdin’s presentation and directed the Destination Manager
to plan another meeting to review websites, layout, etc.
C. UPDATES
1. Deputy City Manager Update – Terrie Banish
Deputy City Manager Banish gave the updates as follows:
a. Chamber Showcase Mixer – September 17, 4 – 7 p.m.,
b. Coraggio Group Special Meeting – September 25, times changed to 9-2 pm;
c. Colony Days – October 17
d. Zoo Boo – October 24;
e. City Hall Tours – New schedule & new hours Wednesday, 12 – 2 p.m., Friday &
Saturday 1 – 4 p.m., all other tours by appointment
2. Budget Report – Amanda Diefenderfer
Destination Manager Diefenderfer gave the budget report update
3. Marketing Update – Ashlee Akers
Verdin Marketing gave the report on Savor.
D. BOARD MEMBER COMMENTS:
The Board made brief comments.
E. ADJOURNMENT:
Chairperson O’Malley adjourned the meeting at 4:25.p.m.
MINUTES PREPARED BY:
Terrie Banish, Deputy City Manager –
Promotions, Outreach, Events
Sponsor Invoice # PR1409 -1 September 29, 2014
Bill to:
Mark Elterman/Mental Marketing
VisitAtascadero
Sponsor Invoice - $1000
- Press release mention of VisitAtascadero
- E-blast
- Website presence
- Goodie bag piece of some sort to be concepted
- Some social media coverage
- 4 tickets to Friday Opening Round Tasting
Goodie bags items (150 – for winemakers) to be delivered no later than October 31
to : Garagiste Festival c/o Matt Browne
510 Red River Drive
Paso Robles 93446
Payment due upon receipt. Please make checks payable to:
Garagiste Events, Inc.
4161-C Colfax Ave.
Studio City, CA 91604
If you have any questions regarding payment please contact Doug at
dkminnick@mac.com or 818-929-3684.
Thanks for your support!
ITEM NUMBER: TBID B-1
DATE: 10/20/15
THE OFFICIAL VISITORS MAGAZINE FOR
SAN LUIS OBISPO COUNTY
2016 MEDIA KIT
Greensboro, NC • Phone: 336.378.6065 • www.paceco.com
Photo credit: Highway 1 Discovery RouteITEM NUMBER: TBID B-2
DATE: 10/20/15
ADVERTISE THROUGH CUSTOM CONTENT IN THE 2016 VISITORS MAGAZINE.
Visit San Luis Obispo County generates thousands of leads through print and online marketing and
promotes the county at trade shows and special events. Through marketing, advertising, public re-
lations, group sales, promotions, events, and sponsorships, Visit SLO County brands the region as a
choice destination for regional, national, and international travelers alike.
Visit SLO County is working with Pace to offer partners the opportunity to secure customized editorial
content in the 2016 Official Visitors Guide Magazine. We feel strongly that a more customized edito-
rial format will better showcase all that your business and our county have to offer. You will have the
opportunity to work with the esteemed group of writers and designers at Pace on your messaging and
on the development of your editorial space. Descriptive content and engaging imagery will work to-
gether to entice readers to get to know you a bit more intimately, and to find out for themselves what
makes SLO County unique.
SAN LUIS OBISPO COUNTY 2016 MEDIA KIT
MORE THAN 225,000 READERS!
Industry research shows that visitors guides and other
specialty magazines receive an average of five or more
pass-along readers per copy. Travelers are hungry for
information that will guide their choices for destinations,
accommodations, meals, and activities.
55,000 copies will be distributed in 2016, reaching a
qualified audience while they are making travel
decisions:
• Fulfillment - those requesting copies have responded
to aggressive advertising and publicity campaigns
from SLO County
• California Welcome Center - San Francisco
• California Welcome Center - Pismo Beach
• California Welcome Center - Oxnard
• Santa Barbara Airport
• Burbank/Bob Hope Airport
• Norman Y. Mineta San Jose International Airport
• Local hotels
• Trade and travel shows
• Meeting planners, tour operators, and travel agents
• Film industry professionals
• Inquiring media
FREE ONLINE GUIDE!
As a free added value, the annual guide is online. To
view, go to www.visitsanluisobispocounty.com. Each year
the online guide reaches thousands of additional readers
with this unique, interactive publication.
VSLOC MEMBER NET RATES
(non-members add 25%, which covers the cost of
VSLOC membership)
CUSTOM CONTENT RATES:
Full page (100 words + image) $3,650
Spread (200 words + image) $6,900
Half page (50 words + image) $2,100
Back cover $4,575
Inside covers $4,050
Quarter page (35 words + image) $1,260
The influence of Visitors Magazine content is supported by independent research!
• 50% of advertising leads result in trips to the county.
• Visitors Magazine readers are extensively engaged and look to content to help form decisions.
• Visitors Magazines are kept as a travel resource and enjoy a shelf life up to one year or more.
What Is Custom Content?
Custom content is editorial coverage that is customized to a client’s specific promotional
needs. We are now giving you the chance to BE THE STORY. You will have the opportunity
to work with the magazine’s editorial staff to develop an editorial piece (complete with
photos supplied by you) that captures and promotes your company and your message.
You reserve the opportunity to review, edit and approve your content prior to print. Custom
content will be seamlessly integrated into the magazine, and will blend organically with the
magazine’s main editorial features celebrating all that SLO County has to offer.
Why Custom Content?
We are increasing the value of your investment in the magazine by maximizing the impact
of your real estate on our impressionable readers. Simply put, custom content resonates
more deeply with the reader. Unlike a traditional display ad, custom content allows you to
forge a stronger, more meaningful relationship with the reader, and to better establish an
emotional connection between the SLO County visitor and your brand or product. It’s this
emotional connection that makes the reader more likely to react to and act on your
message, which translates to more money in your pocket.
Confirming Participation Is Simple
1. You decide how much editorial space you would like to reserve. Fees to participate
includes writing, editing, design and production costs.
2. An editor assigned to your organization will contact you to discuss the direction of your
editorial feature. You will supply the editor with talking points for content.
3. You supply high-resolution (300 dpi) images for inclusion (photo credits will be given
where applicable).
4. You will receive drafts of the professionally prepared copy and design and will have
3 opportunities to make edits. You will have the right of final approval on your feature.
DEADLINES
Space & Materials deadline:
November 20, 2015
Content Approval deadline:
December 4, 2015
CONTACT
Heather Buchman
336.255.0195
heather.buchman@paceco.com
SAN LUIS OBISPOCOUNTY
2015/16 Official Visitors Guide
THE LAY OF THE LAND Get Out
and Explore
Insider Tips on
Favorite Activities
ASK A LOCAL Wine, Arts,
and Outdoors
WAYS TO PLAY
Pure PlayYour Guide to
in California
visitsanluisobispocounty.com
68• visitsanluisobispocounty.com
Established in 1923 as the Cabrillo Country
Club, Morro Bay Golf Course is a storied
“must play” for avid golfers. Called the
“poor man’s Pebble Beach,” the course’s terrain is
hilly and the putting is challenging, but the pay-
off is quite grand, with ocean and bay views on
all 18 holes. Overlooking the Morro Bay Estuary, a
wildlife sanctuary and recreational boat harbor,
the course is labeled an Audubon Cooperative
Sanctuary and offers both beautiful birds and sea-
sonal Monarch butterflies that winter in the euca-
lyptus grove. A driving range, club rentals, lessons,
pro shop, and bar and grill round out the course’s
amenities, making a day at Morro Bay Golf Course
the perfect hit. golfmorrobay.com
MORRO BAY is cradled along
Highway 1 and is a quaint seaside
village famous for its majestic
Morro Rock. But it’s the town’s bal-
ance of recreation and relaxation
that makes it an ideal home base
for a Central Coast getaway.
THE GREAT OUTDOORS
Water enthusiasts relish Morro
Bay’s kayaking, stand-up pad-
dleboarding, sailing, surfing,
whale-watching, and deep-sea
BLISSBayside
Easy to reach and hard to leave,
Morro Bay is an all-inclusive escape. Right on Course
Take a swing at these historic hillside holes.
fishing. On-land adventures
include horseback riding on the
beach, hiking and biking the area’s
many scenic trails, or playing a
round at the bayside Morro Bay
Golf Course.
SHOP HOP
In Old Town and North Morro Bay,
discover thrift and antiques shops,
vintage boutiques, art galleries,
and more. Sample homemade
saltwater taffy along the Embar-
cadero, and save room to splurge
on fresh, ocean-to-table delicacies
(complemented by local wine, of
course!) from one of Morro Bay’s
renowned harbor-view restau-
rants.
WELCOME MAT
Morro Bay rolls out the welcome
mat for families, pets, individuals,
and couples in this all-inclusive
destination. Couples delight in the
city’s sunset cruises, shimmering
shoreline, and cozy accommoda-
tions. People young and young-
at-heart can enjoy kite and surrey
rentals, the estuary center, and
a skateboard museum, while
four-legged friends feel right at
home in many dog-friendly shops,
restaurants, and events.
For even more year-round fun,
plan your visit around the area’s
events, such as the Morro Bay Kite
Festival (April), Avocado & Margar-
ita Festival (September), Harbor
Festival (October), or the Lighted
Boat Parade (December).➨THE SITE
For more
information, go to morrobay.org.COURTESY OF MORRO BAY GOLF COURSE, AND BY KAORI FUNAHASHICOURTESY OF MORRO BAY; TOP BY BRENT HAYWOOD2 3• visitsanluisobispocounty.com visitsanluisobispocounty.com •PHOTO CREDITto
et ready for Pure
Play. Located midway
between Los Angeles
and San Francisco, San
Luis Obispo County boasts 80 miles
of coastline, 4,000 acres of pristine
dunes, rolling, oak-studded hills, and
a reputation as one of the country’s
premier wine destinations. With
an average of 315 days of sunshine
each year, this is your ultimate
destination for outdoor fun and
family adventure. Enjoy farm-to-
table bounty. Sip award-winning
wine. Horseback ride on the beach
at sunset. Brimming with Culinary,
Cultural, and Coastal experiences,
San Luis Obispo County is California
dreaming at its finest. Ready to plan
that trip?
G
➨
➨THE VIEW
Looking north up the Pacific coast from Ragged Point
WelcomeSan Luis Obispo County
PHOTO BY JOSEPH DOMINGUEZ; INSET COURTESY TRAVELPASO.COM8 9• visitsanluisobispocounty.com visitsanluisobispocounty.com •
The Lay of the Land: NORTH
Atascadero is known for family-
oriented events, classic car cruise
nights, and community pride.
Known as the Heart of the Central Coast for its proximity to beaches,
wine country, and other popular attractions, Atascadero is all heart when
it comes to hospitality, too.
SITES TO SEE
The historic downtown is centered around a magnificent double-domed
Italian Renaissance City Hall, which was built from 1913 to 1918. Today,
the iconic structure features a museum where visitors can take docent-
led tours of the building and learn Atascadero’s storied history.
Located near beaches, Hearst Castle, zipline tours, and wine-tasting
rooms galore, Atascadero’s other popular attractions include the Charles
Paddock Zoo and Faces of Freedom Veterans
Memorial. The only accredited zoo from Santa
Barbara to San Jose, Charles Paddock is home
to more than 200 animals — from Caribbean
Flamingos to a Malayan Tiger — on 5 acres
within Atascadero Lake Park. Next to the zoo,
the Faces of Freedom is a tribute to the city’s
Americana focus, and hosts Memorial Day
and Veterans Day events each year.
HIT EVENTS
Atascadero’s idyllic climate offers year-round
fun, but the city shines especially bright for
the annual Atascadero Lakeside Wine Festival
in June (now in its 20th year) and the Hot
El Camino Cruise Nite in August. Craft
breweries, downtown art galleries, boutique
shops, and affordable lodging are other perks
of this family-oriented community, making
it a vacation destination sure to stay in
your heart.
➨THE SITE
For more
information, go to visitatascadero.com.
Historic Atascadero City Hall
and (below, from left) tiger at
Charles Paddock Zoo; shopping in
downtown Atascadero; Faces of
Freedom Veterans Memorial; lion
water fountain at the zoo
All Heart
COURTESY OF CITY OF ATASCADERO; CITY HALL BY IPP PHOTOGRAPHY, TIGER BY IMAGE PARADIGMITEM NUMBER: TBID B-2
DATE: 10/20/15
1
Visit
San
Luis
Obispo
County
Co-‐op
Opportunities
Date:
10/12/15
Contents:
Overview
of
print
opportunities
and
costs
Overview
of
online
opportunities
and
costs
How
to
Participate
All
partner
ad
placements
will
be
placed
through
Catalyst
Marketing
Company
• To
reserve
your
placements,
please
contact:
Whitney
Bechert
wbechert@teamcatalyst.com
(714)
549-‐1757
ext.
220
• Lot
prices
shown
include
all
media
costs
associated
with
your
formatted
ad
• Positions
are
limited
and
will
be
reserved
on
a
first-‐come/first-‐served
basis
• Submission
materials
required
will
vary
by
placement.
Details
will
be
provided
by
Catalyst
Marketing
Company
Display
and
Advertorial
Ad
Format
–
Parameters
• Partner
formatted
ad
size:
1
5/8”
x
4
1/4”
(approximate
size/varies
by
publication)
• Body
Copy:
Approximately
200
characters,
depending
on
final
ad
size
• Image
size:
1
5/8”
x
1
x
5/8”.
Images
should
be
sized,
provided
in
CMYK
at
300
dpi
and
include
1/8”
bleed
on
all
sides
• Logo:
1”
x
1/2”
(approximate
size)
and
should
be
supplied
at
this
size
in
CMYK
in
300
dpi
• Catalyst
will
not
resize
images
or
logos
or
edit
provided
copy
ITEM NUMBER: TBID B-3
DATE: 10/20/15
2
Creative
Samples
Display
Ad
with
Cells
Example:
Advertorial
Ad
Example:
Note:
Ads
are
a
work-‐in-‐progress
and
not
yet
approved.
Advertorial
Ad:
Partner
will
be
included
in
narrative
and
featured
in
sidebar
Banner
Ad
Example:
Digital
Ad
Formats
-‐
Parameters:
Participant
supplies:
• 2
small
digital
photos
(jpg
or
tiff)
• Logo
–
4
color
EPS
or
JPG
• Headline
or
tagline
ITEM NUMBER: TBID B-3
DATE: 10/20/15
3
Visit
San
Luis
Obispo
County
–
Co-‐op
Opportunities
Overview
Print
Opportunities
Media
Vehicle:
Magazine
Media
Property:
Westways
Publication
Overview:
Published
bimonthly,
Westways
reaches
western
AAA
members
who
enjoy
travel,
primarily
in
the
West.
Editorial
focuses
on
luxury
travel,
upscale
automotive,
and
financial
products.
Media
buy
focuses
solely
on
those
members
within
Southern
California.
• Circulation:
4,200,000
• Region:
Southern
California
• Frequency:
Bi-‐Monthly
• Co-‐Op
Ad
Size:
Full
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$4,480
Available
Issues
Format
Commitment
Date
Materials
Due
Date
January/February
Display
ad
w/cells
October
13,
2015
October
16,
2015
March/April
2016
Display
ad
w/cells
December
7,
2015
December
10,
2015
Media
Vehicle:
Magazine
Media
Property:
VIA
Publication
Overview:
Published
bimonthly,
VIA
reaches
western
AAA
members
who
enjoy
travel,
primarily
in
the
West.
Editorial
focuses
on
luxury
travel,
upscale
automotive,
and
financial
products.
Media
buy
focuses
solely
on
those
members
within
Northern
California.
• Circulation:
2,450,000
• Region:
Northern
California
• Frequency:
Bi-‐Monthly
• Co-‐Op
Ad
Size:
Full
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$3,250
Available
Issues
Format
Commitment
Date
Materials
Due
Date
January/February
2016
Display
ad
w/cells
October
13,
2015
October
16,
2015
March/April
2016
Display
ad
w/cells
December
7,
2015
December
10,
2015
ITEM NUMBER: TBID B-3
DATE: 10/20/15
4
Media
Vehicle:
Magazine
Media
Property:
Sunset
Publication
Overview:
Focused
exclusively
on
the
West,
Sunset
magazine
reaches
an
affluent
audience
who
is
interested
in
an
active
and
full
lifestyle.
Travel
is
a
heavy
focus
of
the
magazine.
• Circulation:
315,000
• Region:
Southern
California
• Frequency:
Monthly
• Co-‐Op
Ad
Size:
Full
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$3,429
Available
Issues
Format
Commitment
Date
Materials
Due
Date
January
2016
Display
ad
w/cells
October
12,
2015
October
15,
2015
February
2016
Display
ad
w/cells
November
10,
2015
November
13,
2015
March
2016
Display
ad
w/cells
December
14,
2015
December
17,
2015
Media
Vehicle:
Magazine
Media
Property:
Sunset
Publication
Overview:
Focused
exclusively
on
the
West,
Sunset
magazine
reaches
an
affluent
audience
who
is
interested
in
an
active
and
full
lifestyle.
Travel
is
a
heavy
focus
of
the
magazine.
• Circulation:
350,000
• Region:
Northern
California
• Frequency:
Monthly
• Co-‐Op
Ad
Size:
Full
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$3,429
Available
Issues
Format
Commitment
Date
Materials
Due
Date
January
2016
Display
ad
w/cells
October
12,
2015
October
15,
2015
February
2016
Display
ad
w/cells
November
10,
2015
November
13,
2015
March
2016
Display
ad
w/cells
December
14,
2015
December
17,
2015
ITEM NUMBER: TBID B-3
DATE: 10/20/15
5
Media
Vehicle:
Magazine
Media
Property:
AARP
Publication
Overview:
AARP
The
Magazine
is
the
only
lifestyle
publication
with
three
demographically
versioned
editions
that
address
the
evolving
life
stages
of
50+
adults.
This
contextual
relevance
along
with
mass
reach
and
scalable
targeting
delivers
success
to
a
diverse
group
of
marketers
seeking
to
make
an
impact.
• Circulation:
1,071,500
(50-‐69
age
group)
• Region:
California
• Frequency:
Monthly
• Co-‐Op
Ad
Size:
Full
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$4,904
Available
Issues
Format
Commitment
Date
Materials
Due
Date
February/March
2016
Display
ad
w/cells
November
2,
2015
November
5,
2015
Media
Vehicle:
Newspaper
Media
Property:
Orange
County
Register
• Sunday
Travel
Circulation:
281,588
• Region/Coverage:
Orange
County,
CA
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$1,000
Available
Issues
Format
Commitment
Date
Materials
Due
Date
November
8,
2015
Advertorial
Ad
October
12,
2015
October
15,
2015
January
17,
2016
Advertorial
Ad
December
18,
2015
December
23,
2015
February
21,
2016
Display
ad
w/cells
January
22,
2016
January
27,
2016
March
13,
2016
Advertorial
Ad
February
15,
2016
February
18,
2016
ITEM NUMBER: TBID B-3
DATE: 10/20/15
6
Media
Vehicle:
Newspaper
Media
Property:
Los
Angeles
Times
• Sunday
Travel
Circulation:
956,000
• Region/Coverage:
LA,
OC,
Ventura
Counties
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$2,250
Available
Issues
Format
Commitment
Date
Materials
Due
Date
November
8,
2015
Display
ad
w/cells
October
12,
2015
October
15,
2015
January
17,
2016
Advertorial
Ad
December
18,
2015
December
23,
2015
February
21,
2016
Advertorial
Ad
January
22,
2016
January
27,
2016
March
13,
2016
Advertorial
Ad
February
15,
2016
February
18,
2016
Media
Vehicle:
Newspaper
Media
Property:
San
Francisco
Chronicle
• Sunday
Travel
Circulation:
327,200
• Region/Coverage:
San
Francisco
Bay
Area
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$885
Available
Issues
Format
Commitment
Date
Materials
Due
Date
January
17,
2016
Display
ad
w/cells
December
18,
2015
December
23,
2015
February
21,
2016
Advertorial
Ad
January
22,
2016
January
27,
2016
March
13,
2016
Advertorial
Ad
February
15,
2016
February
18,
2016
ITEM NUMBER: TBID B-3
DATE: 10/20/15
7
Media
Vehicle:
Newspaper
Media
Property:
BANG
–
Bay
Area
News
Group
• Sunday
Travel
Circulation:
469,253
• Region/Coverage:
Bay
Area
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$1,125
Available
Issues
Format
Commitment
Date
Materials
Due
Date
November
8,
2015
Advertorial
Ad
October
12,
2015
October
15,
2015
January
17,
2016
Advertorial
Ad
December
18,
2015
December
23,
2015
February
21,
2016
Advertorial
Ad
January
22,
2016
January
27,
2016
March
13,
2016
Display
ad
w/cells
February
15,
2016
February
18,
2016
Media
Vehicle:
Newspaper
Media
Property:
Fresno
Bee
• Sunday
Travel
Circulation:
114,659
• Region/Coverage:
Fresno
DMA
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$229
Available
Issues
Format
Commitment
Date
Materials
Due
Date
November
8,
2015
Display
ad
w/cells
October
12,
2015
October
15,
2015
January
17,
2016
Advertorial
Ad
December
18,
2015
December
23,
2015
February
21,
2016
Display
ad
w/cells
January
22,
2016
January
27,
2015
March
13,
2016
Display
ad
w/cells
February
15,
2016
February
18,
2016
ITEM NUMBER: TBID B-3
DATE: 10/20/15
8
Media
Vehicle:
Newspaper
Media
Property:
Bakersfield
Californian
• Sunday
Travel
Circulation:
38,006
• Region/Coverage:
Bakersfield
DMA
• Frequency:
Daily
• Co-‐Op
Ad
Size:
Half
Page
4
Color
• Total
Potential
Partners
per
Insertion
(exclusive
of
VSLOC
ad):
4
• 4
Partner
Rate:
$233
Available
Issues
Format
Commitment
Date
Materials
Due
Date
November
8,
2015
Display
ad
w/cells
October
12,
2015
October
15,
2015
January
17,
2016
Display
ad
w/cells
December
18,
2015
December
23,
2015
February
21,
2016
Advertorial
Ad
January
22,
2016
January
27,
2016
Digital
Opportunities
Online
opportunities
allow
partners
to
purchase
a
number
of
digital
and
mobile
impressions
at
a
very
efficient
CPM.
Media:
Online
Media
Formats:
Display
and
Mobile
Banners
• Site
Categories:
o Mobile
o News
(National
and
Local)
o Topic
Targeting:
Food
&
Wine,
Travel
o White
List
Sites:
Travel,
Food
&
Wine,
Vacation
Rentals,
Bed
&
Breakfast,
RV
Parks,
Monster
Network
• Region/Coverage:
Primary
Markets
o SF,
LA,
and
Central
Valley
o Can
select
all
or
any
one
market
• Banner
Ad
Format
o 1/4
of
available
banner
space
will
feature
over-‐arching
VSLOC
message
o Remaining
3/4
of
available
banner
space
will
feature
co-‐op
partner
o Back-‐end
analytics
to
be
provided
o This
is
not
part
of
a
print
co-‐op
buy,
but
an
additional
stand-‐alone
option
• Brand
Consistency
o In
order
to
establish
brand
consistency
across
the
county,
final
creative
will
be
formatted
ITEM NUMBER: TBID B-3
DATE: 10/20/15
9
• Partners
Without
Digital
Assets
o Catalyst
will
create
partner
banners
at
no
additional
cost
(exclusive
of
photography
–
some
restrictions
may
apply)
o Partners
to
supply
headline,
copy
and
image
(up
to
2)
o Banners
to
be
approved
by
partner
prior
to
going
live
• Frequency:
Monthly
• Co-‐Op
Ad
Sizes:
Partner
display
and
mobile
banners
will
be
created
in
all
sizes
below,
as
they
will
appear
across
a
large
cross-‐section
of
targeted
web
sites
o Display:
300x600,
300x250,
728x90,
160x600
o Mobile:
300x20,
350x20
Banner
Packages:
o 500,000
impressions
$2,394
$4.80
CPM
o 250,000
impressions
$1,247
$5.00
CPM
o 100,000
impressions
$559
$5.60
CPM
o
Purchase
Options-‐Timing
Commitment
Date
Materials
Due
Date
Monthly
3
weeks
prior
to
start
of
month
3
days
after
commitment
date
ITEM NUMBER: TBID B-3
DATE: 10/20/15
GoldMountain of
Ride ziplines
in santa maRgaRita
Enjoy Festivals & Even
t
s
Montaña de Oro
Visitors SuMMer 2012San Luis Obispo
C
o
u
n
t
y
Guide
MapS | Dining | Wine taSting | attractionS | SpaS | LoDging | Shopping | caLenDar of eventS
Everywhere in San Luis Obispo County
Reach
tourists
Advertise and get your message out
to the 8.6 million tourists
who spend $1.1 billion in the county every year.
Source: SLO County Visitor’s & Conference Buerau
ITEM NUMBER: TBID B-4
DATE: 10/20/15
806 9th St., Ste. 2D, Paso Robles, CA 93446 • (805) 226-9890 • slovisitorsguide.com
“TourisTs love This publicaTion! We see the Access
Visitor Guide picked up by tourists at three-times the rate
of a previous tourist publication we put out. And customers
come in carrying the guide all the time.
Greg Steinberger – Doc Burnstein’s Ice Cream Lab
“My husband and I found one of your guides in town and were
pleased to see some very interesting events I want to attend
later this year. When I go, I will make a point to tell the owners of
these facilities that it ‘pays to advertise’...in your publication.
Thanks so much for The greaT work and good job.”
Linda Kahn – Reader
“We are very pleased with the Visitors Guide. It is attractive,
well organized and remains the number one piece of
collateral that our guests pick up and take with them.
Can’t wait to see the next issue!”
Bill Roof, General Manager – La Bellasera
“Guests walk out of the hotel with plans to visit the spots mentioned
in the guide. We are pleased with the response and enThusiasm
our guests are showing for the Visitors Guide.”
Sales Manager – Courtyard by Marriott
“I have been advertising in the Visitors Guide since the
first edition. I find it exTremely effecTive. It is very
popular and warmly received by our customers.”
Dave King, Owner/Winemaker – Vista Del Rey Vineyards
“The Visitor’s Guide is a great source of information for out-of-town
guests. We love to hear customers come into the tasting room and
tell us They saw us in The visiTor’s guide!”
Tasting Room Manager, Rotta Winery
Tourists and Advertisers love
the visitors Guide “We love
being in the
visitor’s Guide.”
“The NUMBeR oNe
piece of collateral
that our guests
pick up and
take with them.”
ITEM NUMBER: TBID B-4
DATE: 10/20/15
MODER
N
M
E
XI
C
A
N
A t C IE l O C AN t INA
V isitors SuMMER 2012San L
u
i
s
O
b
i
s
p
o
C
o
u
n
t
y
Guide
M A p S | D ININ g | W IN E tASt IN g | Att RAC tIONS | Sp AS | lOD g IN g | Sh O pp IN g | C A l ENDAR O f Ev EN tS for ice cream
V isitors Summer 2012San Luis Obi
s
p
o
C
o
u
n
t
y
Guide
m ap S | Dining | Wine Ta ST ing | aTT rac T ion S | Spa S | Lo D ging | Shopping | c a L en Dar of e ven TS
scream
Find HOPE
Family Wines
RideZIPLINES
EnjoyFEStIvaLS
Visitors Summer 2012San Luis Obis
p
o
C
o
u
n
t
y
Guide
mapS | Dining | Wine TaSTing | aTTracTionS | SpaS | LoDging | Shopping | caLenDar of evenTS
Gold
Mou
n
t
a
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n
o
f
Ride
z
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in sa
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Enjoy
F
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&
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Visito
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L
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C
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Guid
e
MapS | Dinin
g | Wine taSting | attra
c
t
i
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S | SpaS | LoDging | Sho
p
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i
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g
| caLenDar o
f
eventS
slovisitors
g
u
i
d
e
.
c
o
m
Become aFavorite
Place
ASK US H
O
W
!
ADveRTISING: Call 805-226-9890
Ad rates are discounted more than 25% based on an annual agreement for all four issues.
Full Page $389 per month*
Regular price is $1,584 for one issue.
7.5” wide x 9.6667” tall
Half Page $259 per month*
Regular price is $1065 for one issue.
7.5” wide x 4.75” tall or 3.6667” wide x 9.6667” tall
1/4 Page $159 per month*
Regular price is $599 for one issue.
3.6667” wide x 4.75” tall or 7.5” wide x 2.25” tall
1/8 Page $99 per month*
Regular price is $399 for one issue.
3.6667” wide x 2.25” tall or 1.75” wide x 4.75” tall
Free full color & design are included with every ad.
*With one year agreement on autopay.
DeADlINeS: Published Quarterly
DISTRIBUTIoN: 30,000 Copies
The guide is distributed to over 550 locations in San Luis Obispo County
reaching thousands of tourists every week. (See complete list on the back.)
oNlINe: Free website listing included!
As an advertiser you will be listed on www.slovisitorsguide.com,
along with a link to your website.
Arroyo Grande
Atascadero
Avila Beach
Bradley
Cambria
Cayucos
Grover Beach
Harmony
Los Osos
Morro Bay
Nipomo
Oceano
Paso Robles
Pismo Beach
San Luis Obispo
San Miguel
San Simeon
Santa Margarita
Shell Beach
Templeton
winter
Copy due: Oct. 15
Publishes: Nov. 15
Spring
Copy due: Jan. 15
Publishes: Feb. 15
summer
Copy due: Apr. 15
Publishes: May 15
fall
Copy due: July 15
Publishes: Aug. 15
facebook.com/AccessVisitorsGuidetwitter.com/slovisitorguide
806 9th St., Ste. 2D, Paso Robles, CA 93446 • (805) 226-9890 • slovisitorsguide.com
Scan to see current issueCHOL
AME VALLEY RD.
Lake Nacimiento
Lake San Antonio
Hearst
Castle
Piedras
Blancas
Lighthouse
Morro Rock
Point San Luis
Lighthouse
W.R. HEARST
STATE BEACH
SAN SIMEON
BEACH
STATE PARK
LOS PADRES
NATIONAL
FOREST
MORRO BAY
STATE PARK
MORRO
STRAND STATE
BEACH
CAYUCOS
STATE BEACH
PISMO
STATE
BEACH
OCEANO
DUNES
MONTANA
DE ORO
STATE
PARK
Whale Rock
Res.
Santa
Margarita
Lake
Cal Poly
Lopez Lake
LOPEZ D R .HU A SNA R D.
Avila Beach
Santa Margarita
Creston
Shandon
Parkeld
Harmony
Adelaida
San Simeon
San Miguel
Los Osos
Baywood
ParkBaywood
Park
Shell Beach
Pismo
BeachPismo
Beach
Morro Bay
Paso Robles
Templeton
Atascadero
San Luis Obispo
Cayucos
Cambria
BeachGrover Beach
OceanoOceano
Nipomo
Huasna
Arroyo
Grande
O
L
D CREEK RD.VINEYAR
D DR
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IENTO LAKE DR.S A N M A R C OS RD.ESTRE L LA RD.N
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ITEM NUMBER: TBID B-4
DATE: 10/20/15
Arroyo Grande
A Glance Into The Past Antiques
Abella Garden Inn B & B
Act II Boutique
Aloha InnArroyo Grande Chamber
Auer Real Estate
Broadway Jewelers
Buttons N Bows
Casitas of Arroyo Grande
Century 21 Hometown OfficeCypress Ridge Golf
Desire Sweets
Doc Burnsteins Ice Cream
F. McLintocks
Farrell Smyth-Twila Arritt
Gather Wine BarLaetitia Vineyard & Winery
Monarch Dunes Resale Team
Phantom Rivers Tasting Room
Posies
Premier Inn
Talley VineyardsTeam Goodell Realty
Tourist Info Booth
Village Papery & Gifts
Windmill FarmsAtascadero
Academe Real Estate
Atascadero ChamberAtascadero Kayak & Sail
Atascadero Main St. Office
Atascadero Zoo
Back On The Racks
Bella Cose
Best Western Colony InnBlue Sky Gardens
Carlton Hotel
Central Coast Pizza
Century 21 Hometown Office
Chalk Mountain Golf
Colby Jack’s CafeFig Good Food
Gary Bang Harley Davidson
Holiday Inn Express & Suites
Kai Lana Sushi & Seafood
Mira Vista Apartments
Nichols Winery & CellarsOak Hill Manor B & B
Overland Stage Steakhouse
Punkys Italian Ice
Rancho Tee Motel
Restaurant At The Carlton
San Palo InnThe Artery
The Spa Central Coast
The Tea Trolley
Vino TherapyAvila Beach
Alapay Cellars
Avila Beach GolfAvila Beach Sea Life Center
Avila Couture
Avila Lighthouse Suites
Avila Village Inn
Morovino
Peloton CellarsPort Harford Chandlery
San Luis Bay InnBradley
Lake Nacimiento-Rental OfficeCambria
Allocco’s
Ball & Skein & More
Best Western Fireside InnBlackhand Cellars
Blue Bird Inn
Blue Dolphin Inn
Blue Whale Inn
Burton Inn
Cambria CappucinoCambria Chamber
Cambria Coastal Properties
Cambria Landing Inn & Suites
Cambria Music Box Shoppe
Cambria Nursery
Cambria Palms MotelCambria Pines Lodge
Cambria Shores Inn
Captains Cove Inn
Castle by the Sea
Creekside Inn
Don Bricker
El Colibri Hotel & Spa
Every Cowboys Gallery
Fermentations
Fog Catcher Inn
J. Patrick House
Jan Lloyd, Real Estate Broker
Las Cambritas
Mariner’s Inn & Suite
Moonstone Beach Bar & Grill
Moonstone Landing
Olallieberry Inn
Pelican Cove Inn
Robins Restaurant
San Simeon Pines Resort
Sand Pebbles Inn
Sea Otter Inn
The Little Sur Inn
The Pickford House
The Sea Chest Restaurant
The Sows Ear
Therapy By The Sea
Theresa Belle Gallery
White Water Inn
Cambria Historical MuseumCayucos
American Pie Antiques
Beachwalker Inn
Cass House Luxury Inn
Cayucos Beach Inn
Cayucos Cellars
Cayucos Motel
Cayucos Pier View Suites
Cayucos Sunset Inn
Cypress Tree Motel
Estero Bay Motel
Highway One Rentals
Hoppes Restaurant
Mclean Jewelry Designs
Ocean Front Pizza
On The Beach B & B
Rich Man - Poor Man Antiques
Schooners Wharf
Sea Shanty
Seaside Motel
Shoreline Inn…on the Beach
The View Studio Suites
Vagabond Inn
View Inn and Suites, TheGrover Beach
American Property Services
Bjs Atv Rentals
Cafe Vostro
Central Coast Casinos
Century 21 Hometown Office
Grover Beach Chamber Office
Grover Beach Inn
Holiday Inn Express
Lasage Rv Park
Pismo State Beach Golf Course
Sea View Inn
Skydive Pismo Beach
Stacked Sandwiches
Station Grill
Steves Atv RentalsHarmony
Harmony Cellars
Harmony Glassworkslos osos
Back Bay Inn
Celias Garden Café
Jimmy Bumps Pasta House
Los Osos / Baywood Park Chamber
Morro Bay Luxury Rentals
Sea Pines Golf ResortMorro Bay
Anderson Inn
Art Center Morro Bay
Ascot Suites
Bay Cruisers
Bayside Cafe At The Marina
Beach Bungalow Inn & Suites
Bella Vinos
Best Western El Rancho
Best Western San Marcos Inn
Best Western Tradewinds
Blue Sail Inn
Cal Limo Limousines
Ciao Bella Trattoria
El Morro Masterpiece Motel
Embarcadero Inn
Estero Bay Graphics
Fireside Inn
Focus On Nature Photography
Gallery At Marina Square
Hofbrau
Holland Inn Motel
Inn At Morro Bay
La Serena Inn
Marina Street Inn B&B
Morro Bay Aquarium
Morro Bay Chamber
Morro Bay Drug & Gift
Morro Bay Golf Course
Morro Bay Vacation Rentals
Morro Crest Inn
Morro Dunes Rv Park
Morro Shores Inn & Suites
Pleasant Inn Motel
Rock Kayak
Rodeway Inn
Sea Air Inn
Silver Seahorse
STAX Wine Bar
Sundown Inn
Terra Central Coast Realty
The Bayfront Inn
The Breakers Motel
Travelodge Morro Bay
Twin Dolphin Inn
Virgs LandingNipomo
Black Lake Golf Resort
Kaleidoscope Inn & Gardens
Monarch Dunes
Nipomo Chamber
Nipomo Properties
The Luffa Farmoceano
Coastal Dunes Rv Park
Mama’s Meatball
Oceano Inn
Old Juan’s Cantina
Pacific Plaza Resort & HotelPaso Robles
Adelaida Cellars
Adelaide Inn
Alta Cresta
Amsterdam Coffee House
Anglim
Arroyo Robles Winery
B&E
Barrel 27
Bear Cave Cellars
Bella Luna
Berardo
Best Western Black Oak
Bianchi Winery
Big Bubbas Bad BBQ
Bodegas de Paso Robles
Bon Niche Cellars
Boyd’s Tobacco & Elegant Gifts
Brian Benson Cellars
Brochelle Vineyards
Broken Earth Winery
Budget Inn Of Paso Robles
Buona Tavola
Calcareous
California Mid-state Fair
Caliza
Caparone
Carina Cellars
Carmody Mcknight
Cass Winery
Central Coast Casino
Central Coast Food Tours
Central Coast Lavender
Central Coast Pizza
Century 21 Hometown Office
Cerro Prieto Vineyard & Cellars
Changala Winery
Chanticleer Vineyard B & B
Chateau Margene
Chilis
Christian Lazo Wines
Chronic Cellars
Chumeia Vineyards
Cider Creek Bakery
Clautiere Vineyard
Clayhouse Wines
Coldwell Banker Premier
Cool Hand Lukes
Country Farm & Craft Market
Croad Winery
Cypher Winery
Dacosse Real Estate
Dale Evers
Danbino Cellars
Daou Vineyards & Winery
Dark Star
Denner Vineyards
Derby Winery
Di Raimondos Italian Market
Doce Robles
Donatoni
Dubost Vineyard
Dunning Vineyards
Earthtones
Eberle Winery
Economy Inn
Edward Sellars
El Vino
EOS at Firestone Winery
Estrella Restaurant
Estrella Warbird Museum
F McLintocks
F/S Cellars
Falcons Nest
Farm Stand 46
Fenomenal Restaurant
First Crush Winemaking
Fratelli Perata
Grey Wolf
Halter Ranch
Hammersky Vineyard
Hampton Inn & Suites
Hearthstone
High Ridge Manor
Holiday Inn Express Hotel & Suites
Hotel Cheval
Hug Cellars
Hunt Cellars
Hunter Ranch Golf
Il Cortile Ristorante
J. Lohr Winery
J. Paul Rosilez
Jada Vineyard
Justin Vineyards
Keller Williams
Kenneth Volk Vineyards
Kiamie Wine Cellars
Kiler Ridge
Kukkula & Jussila
L’Aventure
La Bellasera Hotel & Suites
La Quinta Inn & Suites
Lake Nacimiento Restaurant
Le Cuvier
Le Vigne
Lombardis Pasta Familia
Lone Madrone
Malloy O’Neill Vineyards
Marvs Pizza
Melody Ranch Motel
Meridian Vineyards
Meritage Tasting Room
Midnight Cellars
Mitchella Winery
Mondo Cellars
Nadeau Family Vintners
Naughty But Nice
Niner Wine Estate
Norman Vineyards
Odyssey World Café
Olivas De Oro
Opolo Vineyards
Orchid Hill Winery
Oso Libre
Outback Trail Rides
Panolivo Family Bistro
Pappy McGregors
Parrish Family Vineyard
Paso Robles Airport
Paso Robles Chamber
Paso Robles Childrens Museum
Paso Robles Courtyard By Marriott
Paso Robles Inn
Paso Robles Jet Center
Paso Robles Library
Paso Robles Main Street Assoc
Paso Robles Rv Ranch
Paso Robles Vacation Rentals
Paso Robles Wine Country Alliance
Patricia Newton
Peachy Canyon Winery
Pear Valley Vineyard
Penman Springs
Per Cazo
Pianetta Winery
Pine Street Saloon
Pioneer Museum
Pipestone Vineyards
Poalillo Vineyards
Proulx
Rabbit Ridge
Re/Max Parkside Realty
Red Scooter Deli
Red Soles
Rio Seco Winery
Robert Hall Winery
Roberts Restaurant
Rocky Mountain Chocolate
Safe Haven Wine Services
San Antonio Winery
San Marcos Creek Vineyard
Scarlet Skein
Sculpterra Winery & Gardens
Sextant Wine
Shale Oak Winery
Stacked Stone
Stanger Vineyards
Star Winery
Stillwaters
Strawberry Blonde
Studios On The Park
Summerwood B & B
Summerwood Winery
Tablas Creek
Tenth Street Café
Terry Hoage
Thacher
The Boar’s Hole
The Cottage
The Pour House
The Ravine Water Park
Tobin James
Tolo Cellars
Travelodge Of Paso Robles
Treana
Twilight Cellars
Via Vega Winery
Vics Café
Villa Creek
Villicana Winery & Alta Colina
Vina Robles
Vines On The Marycrest
Vineyard Antiques
Vista Del Rey
Vivant Cheese
We Olive
Westberg Cellars
Whalebone
Wild Coyote Winery
Windward
Wine Country Inn
Wine Country Rv Resort
Wine Wrangler
Yanagi Sushi & Grill
Zenaida Winery
ReminiscePismo Beach
Beach Bum Rentals
Beach House Inn & Suites
Beachcomber Inn
Beachwalker Inn & Suites
Bishop Hawk Realty
Brad’s Restaurant
Century 21 Hometown Office
Chevron Gas Station
Coastal Vacation Rentals
Coldwell Banker
Cornerstone Real Estate
Cottage Inn By The Sea
Dolphin Bay Hotel & Residences
Dolphin Cove Motel
Edgewater Inn & Suites
Eileens Treasures
F. McLintocks
Hot Shots
Huckleberries Restaurant
Java Shack
Kon Tiki Inn
Madelyns Apparel
Maggies Place
Marie Callender’s
Ocean Breeze Inn
Ocean Palms Motel
Oxford Suites
Palomar Inn
Penny’s All American Café
Pismo Beach Chamber
Pismo Beach Dive Shop
Pismo Bob’s
Pismo Brew
Pismo Coast Village Rv Resort
Pismo Lighthouse Suites
Pismo Welcome Center
Quality Inn Monarch Shores
Re/Max Magic
Sandcastle Inn
Sea Crest Resort
Sea Gypsy Motel
Sea Venture
Seacrest Beach Resort
Seaside Gallery
Shell Beach Inn
Shelter Cove Lodge
Shore Cliff Lodge-Best Western
Splash Café
Spyglass Inn
Steamers
Sun Buggie Fun Rentals
The Cliffs Resort
Thomas Kinkade Gallery
Vino Versato
Viva Mexico Mexican RestaurantSan luis obispo
Americas Best Value Inn
Antiques On Monterey
Apple Farm Inn
Avila Hot Springs
Avila Valley Barn
Baileyana Winery
Ben Franklins Sandwiches
Best Western Royal Oak Hotel
Best Western Somerset Inn
Buono Tavola
Cadre
Center of Effort
Central Coast Food Tours
Century 21 Hometown Office
Chamisal Vineyards
Clairborne & Churchill Winery
Clesi
Comfort Inn & Suites Lamplighter
Contessa S. Boutique
Courtyard By Marriot
Creekside Brewing Co.
Crux Climbing Center
Dairy Creek Golf Course
Days Inn
Downtown Travelodge
Econo Lodge
Economy Motel
Edna Valley Vineyards
Embassy Suites
F McLintocks
Farrell Smyth, Inc.
Finders Keepers
Garden Street Inn
Holiday Inn Express
Homestead Motel
Kelsey See Canyon Vineyards
Kynsi Winery
La Cuesta Inn
Los Padres Inn
Louisa’s Place
Luna Red
Madonna Inn
Mama’s Meatball
Mission Pizza
Mountain Air Sports
Peach Tree Inn
Per Bacco Cellars
Petit Soleil B & B
Pismo Beach Winery
Quality Suites
Ramada Inn
Rodeway Inn
Romp
Salisbury Vineyards
San Luis Creek Lodge
San Luis Inn & Suites
San Luis Jet Center
San Luis Obispo Airport
Sands Inn & Suites
Saucelito Canyon Vineyard
Sextant Wine
SLO Childrens Museum
SLO Symphony
Splash Café
Stephen Ross
Sunbeam Motel
Super 8 Motel
Sweet Earth Chocolates
Sycamore Mineral Springs Resort
Tangent
The Gallery at the Network
The Graduate
The Sanitarium
Tolosa Winery
Tracy Taylor Studio
Traditions, San Luis Style
Travelodge
Trenza
Urbane Café
Vagabond Inn
Villa Motel
We Olive
Wolff Vineyards
Wood Winery
Woodstocks Pizza
Zocker San Miguel
Cinquain
Dos Padres Mexican Restaurant
Graveyard Vineyards
J&J Cellars
Johansing Farms
Locatelli Vineyards & Winery
Ranchita Canyon Vineyard
Riverstar
Silver Horse Winery
Station 3 Coffee House
Tackitt Family Vineyards
Terrace Hill
The Links Golf At Vista Del Hombre
Villa San JulietteSan Simeon
Best Western Cavalier
Courtesey Inn
Days Inn
Hearst Ranch Winery
Quality Inn
San Simeon Chamber
San Simeon Lodge
Sands By The Sea
Sea Breeze Inn
Silver Surf Motel
The MorganSanta Margarita
Ancient Peaks Winery
Dunbar Brewing
Pozo Valley Vineyards
Shangri-la Ranch
The Educated GardenerShell Beach
Shell Beach Pottery
Shell Beach Salon & Spa
The Alcove
Zorros Cafe & CantinaTempleton
Adelaide Floral
Ambyth Estate
AronHill Vineyard
August Ridge
Bless Your Heart
Castoro Cellars
Clavos Cellars
Donati
Eagle Castle Winery
Epoch Estate Wines
Hansen Winery
Happy Acres Family Farm
Hidden Oak
Honey Oak House
Jack Creek Cellars
Jack Creek Farms
Lago Giuseppe
Laraneta
Last Stop Antiques
Main Street Studio & Gallery
McPhees Grill
Olea Farm
Pier 46 Seafood
Pomar Junction Vineyard
River Oaks Hot Springs
Rocky Creek
Rotta Winery
Sarzotti
Serenity Natural Living
Turley
Venteux
Veris Cellars
Victor Hugo
Wellness Kitchen
Wildhorse
Distributed to over 550 locations in San luis obispo County
806 9th St., Ste. 2D, Paso Robles, CA 93446 • (805) 226-9890 • slovisitorsguide.com
ITEM NUMBER: TBID B-4
DATE: 10/20/15
ITEM NUMBER: TBID B-6
DATE: 10/20/15
Atascadero Tourism Business
Improvement District Advisory Board
Staff Report – City Manager’s Office
Revisit TBID Membership Requirement Language
In City’s Municipal Code
RECOMMENDATIONS:
Board give direction to City staff.
DISCUSSION:
The Atascadero City Council established the ATBID in April of 2013 by adopting
Ordinance No. 568. This Ordinance is now Title 3 Chapter 16 of the Atascadero
Municipal Code (AMC). At their meeting in August 2015, the ATBID reviewed the
procedures and membership requirements for the ATBID Board and voted to
recommend that the City Council make changes to the current procedures and Board
membership/eligibility requirements. Staff has since reviewed the suggested changes
with the City Attorney.
Board Membership/Eligibility Requirements
Section 3-16.07(b) of the AMC states the membership requirements for the ATBID
Advisory Board:
(b) Membership on the ATBID Advisory Board is limited to lodging business owners or
employees or other representatives holding the written consent of the lodging business
owner within the ATBID area. To sponsor a member on the ATBID Advisory Board, each
lodging business must have fully paid its ATBID assessment at the time of appointment,
and remain fully paid during the term of that representative’s membership on the Board.
ITEM NUMBER: TBID B-6
DATE: 10/20/15
The City Council cannot appoint any member of the public to the ATBID Board. The
Council is limited by the AMC to only appoint to the ATBID Board people from the three
categories listed below. All appointees must have fully paid (or their sponsoring lodging
business must have fully paid) their ATBID assessments and must currently meet one
of the following three criteria:
Lodging Business Owner
Employee of a Lodging Business
Other representative holding the written consent of a lodging business owner.
Lodging establishments are run in a number of different ways, from the owner/operator
model, to those establishments where the owner has contracted with an outside
company to run the lodging business. This membership/eligibility language is common
in California TBIDs as it provides the maximum flexibility to appoint those with a lodging
interest to the Board. The current language is also frequently used as it generally
discourages appointment of members without a legitimate lodging business interest.
At their August meeting, the ATBID recommended language that would strike the ability
of a lodging owner to put forth the name of someone other than themselves or their
employee.
(b) Membership on the ATBID Advisory Board is limited to lodging business owners or
employees or other representatives holding the written consent of the lodging business
owner within the ATBID area. To sponsor a member on the ATBID Advisory Board, each
lodging business must have fully paid its ATBID assessment at the time of appointment,
and remain fully paid during the term of that representative’s membership on the Board.
In reviewing this proposal with the City Attorney, this language could be stricken without
significant legal challenges. Eliminating this language could still allow fair
representation by all lodging businesses. Those lodging establishments owned by
corporations could appoint employees, allowing them to have representation. Those
lodging establishments operated by contract could still have the owner or a direct
employee of the owner (not operating contractor appointed), allowing them to have
representation. So striking the above language does not pose an equal protection or
due process issue.
Striking the language may, however, pose a very real practical issue with the ATBID
Board. The Board is made up of five members and in order to have a quorum and hold
a meeting, there must be at least three members present. Atascadero currently does
not have a lot of lodging establishments within the City limits. In 2014, the Board had
only three members appointed to the five -member Board due to resignations. Reaching
a quorum to hold meetings was extremely difficult. The Board currently has four
members with one vacancy. Being a member of the ATBID Board takes time and effort,
thus finding eligible and interested lodging owners or lodging employees may, at times,
be impossible. Lack of a quorum could, at times, slow down the work of the ATBID.
The ATBID Board should carefully consider this potential downside prior to making the
final recommendation to the City Council.
ITEM NUMBER: TBID B-6
DATE: 10/20/15
A possible alternative could be to keep the language that allows expanding it to other
representatives holding the written consent of a lodging business owner only if there are
no lodging owners or lodging employees interested in the position. This would assure
the ATBID Board Members that owners and their employees have first chance at the
position. However, this would also mean that a less qualified owner or employee would
have to be appointed over a more qualified representative endorsed by a lodging owner.
For example, the AMC could read:
(b) Membership on the ATBID Advisory Board is limited to lodging business owners or
employees. If there are no lodging business owners or employees interested in the
position, other representatives holding the written consent of a lodging business owner
within the ATBID area will be considered. To sponsor a member on the ATBID Advisory
Board, each lodging business must have fully paid its ATBID assessment at the time of
appointment, and remain fully paid during the term of that representative’s membership
on the Board.
A second alternative would be to require that a minimum number of Board Members be
either owners or lodging owner employees. For example, the AMC could read:
“b) Membership on the ATBID Advisory Board is limited to lodging business owners or
employees or other representatives holding the written consent of the lodging business
owner within the ATBID area provided, however, that to the extent possible, at least
three of the members of the ATBID Advisory Board should at all times be owners or
employees of a lodging business. To sponsor a member on the ATBID Advisory Board,
each lodging business must have fully paid its ATBID assessment at the time of
appointment, and remain fully paid during the term of that representative’s membership
on the Board.
How Board Members are Nominated and Recommended to the City Council
The nomination and membership requirements for the ATBID Advisory Board are set
forth in the City’s Municipal Code and City Council Resolution No. 2013-008. The
Resolution sets forth the nomination process for recommendation of ATBID Board
Members to the City Council. The Resolution states:
SECTION 2. Advisory Board Nomination Process. Beginning in 2015, each Advisory
Board will be appointed by the following process:
a. In February of each year, the ATBID will mail a letter to all owners of
Lodging Businesses located in the ATBID. The letter will include an announcement of a
meeting to be held at the City Council Chambers for the purpose of making nomination
for the ATBID Advisory Board seats that are vacant or are scheduled to become vacant
as of July 1 of the same year.
b. Membership on the Advisory Board is eligible to representatives of
Lodging Businesses within the ATBID area who have fully paid their ATBID assessment
ITEM NUMBER: TBID B-6
DATE: 10/20/15
at the time of the appointment, and remain fully paid during the term of their membership
on the Board.
c. At the noticed meeting, the ATBID will facilitate a nomination process
whereby any business owners meeting the qualification established in (b) above may be
nominated for a seat on the Board.
d. At the same meeting, the ATBID will facilitate an election by secret
written ballot received, mailed, or cast at that meeting. All ATBID Lodging Business
members in attendance at the meeting will be eligible to vote. If an ATBID Lodging
Business member is unable to attend, a proxy with a signed statement from the member
will be allowed to participate on the member’s behalf.
e. The persons receiving the most votes will be deemed to have won the
nomination. The nominee’s names will be forwarded to the City Clerk no later than April
30th of the same year as a recommendation to the City Council for filling board
vacancies.
This process is facilitated by the ATBID Advisory Board , however it allows ALL lodging
businesses to participate and vote on the nominations. At the ir meeting in August, the
ATBID recommended that Council consider changing the nominating process to allow
for nominations from the ATBID Advisory Board, rather than the majority of all l odging
businesses. It was recommended that the following language be added to the City
Resolution and the AMC:
The City Council must appoint citizens to the Advisory Board that have been recommended by
the current Advisory Board.
The process included in the current Resolution and AMC is very similar to other tourism
districts throughout California and was designed to encourage all taxpaying lodging
businesses to participate in the nomination process. The language suggested by the
ATBID Advisory Board turns the ability to nominate Board Members over to the Board
itself. This process for nomination could preclude opportunities for the consideration of
candidates put forward by “disfavored” lodging businesses. This in turn could rais e
legitimate issues regarding the lack of equal protection and due process afforded to
lodging businesses that are being assessed but may be excluded from a reasonable
opportunity to serve on the ATBID Board if the appointment power was fully transferred
to the ATBID Board Members themselves. Having just the Advisory Board Members
nominate candidates rather than all taxpaying lodging members is not recommended as
it opens the City up to potential challenges and liability.
How Board Members are Appointed by the City Council
Current language allows the City Council to appoint any person to the ATBID Board as
long as they have paid (or their sponsoring lodging business have paid) their ATBID
assessments in full and they meet one of the following three criteria:
Lodging Business Owner
Employee of a Lodging Business
Other representative holding the written consent of a lodging business owner.
ITEM NUMBER: TBID B-6
DATE: 10/20/15
This means that the language allows Council to appoint Board Members of t heir
choosing regardless of the lodging owners’ recommendation (as determined by
Resolution 2013-008). The current language is consistent with the City Council’s
appointment powers process for all other City Advisory Boards and Commissions. The
process provides for reasonable input from all lodging businesses, but allows the
Council to consider any qualified candidate that is a lodging business owner, employee
or has the written consent of a lodging business owner.
At their August meeting, the ATBID Board expressed concern that the Council could
appoint those that do not have a legitimate interest in an ATBID lodging business. The
Board suggested that the following language be inserted into the Resolution and AMC.
The City Council must appoint citizens to the Advisory Board that have been
recommended by the current Advisory Board. If the City Council rejects the
recommendations of the Advisory Board, the City Council will request a new
recommendation for consideration.
As discussed above, the Advisory Board could not recommend members for itself; so
the proposed language would not work. However, if that ATBID Board had concerns
that the current Board Member Membership/Eligibility Requirements do not limit
Council’s options enough, the following underlined language could be recommended to
Section 3-16.07(e) of the AMC:
e.) The City Council will appoint the ATBID Advisory Board members who will serve at
the pleasure of the City Council. The City Council shall appoint citizens to the
Advisory Board that have been recommended by all the lodging establishments
through the nominating process outlined in Resolution 2013-008. If the City
Council rejects the recommendations of all the lodging establishments, the City
Council will request a new recommendation from the lodging establishments for
consideration. The Council may, by majority vote, remove any Advisory Board
member with or without cause.
This language would be asking the City Council to cede their appointment authority to
the lodging establishments.
Term of Board Members
Section 3-16.07(c) of the AMC currently states:
“ATBID Advisory Board Members will serve staggered terms with three (3) members
serving three-year terms and two (2) members serving two-year terms.”
This language served the ATBID well for its initial appointments; however if this
language is not changed, all five positions come open at the same time every six years.
ITEM NUMBER: TBID B-6
DATE: 10/20/15
This does not work well for continuity and stability. The ATBID Board recommended a
staggered two year term for all Board members. Staff recommends the following
changes to 3-16.07 (c):
a) The initial ATBID Advisory Board Members will serve staggered terms with three (3)
members serving three-year terms and two (2) members serving two-year terms. All
subsequent Board Members will serve staggered terms of two (2) years.
Conclusion:
Staff and the City Attorney reviewed the recommended changes to the City Ordinance
and Resolution proposed by the ATBID Board at their August meeting. The review
concluded:
The City could strike the language allowing “other representatives holding the
written consent of the lodging business owner” to be a member of the ATBID
Board. The Board should carefully consider both the positives and negatives of
making this recommendation.
The City cannot adopt language allowing the ATBID Board to recommend its own
Board Members as it raises both equal protection and due process issues.
The City could adopt language requiring the Council to only appoint ATBID Board
Members that have been recommended through the process outlined in
Resolution 2013-008. The Council would be ceding its authority to appoint
ATBID Board Members to the lodging business owners.
The City can change the Board terms to staggered 2 year terms.
FISCAL IMPACT: None
ATTACHMENT: None
ITEM NUMBER: TBID B-7
DATE: 10/20/15
ATBID Protocol for Reimbursing Accommodation Support
October 20, 2015
Goal: Make hosting outreach as convenient and productive as possible while giving ATBID
members the opportunity to showcase their property through media and promotional
opportunities.
Media Hosting Opportunity Outreach:
1. Send media hosting opportunity through eBlast resource to all accommodations. If the
situation allows, request that hoteliers respond within three business days of the
release of the opportunity. Request 20% off rack rate or comp rooms.
2. Destination Manager to receive list of offers and rates and will choose a hosting
property based on comp vs. reduction of rack rate, previously awarded opportunities
and story angle which property is best fit.
3. Destination Manager to maintain a list of awarded opportunities so as to answer any
retrospective inquiries about the selection process.
Hosting Informational Guidelines:
1. Property to be provided with media hosting form that includes full media contact
information and media instructions/guidelines.
2. Hosting property may send hotel confirmation to journalist along with a brief
introduction.
3. Possible coordination of property tour with a manager position should the situation
allow and be a good fit.
City
Object #GL #Notes
INCOME PROJECTIONS July August June 2015/2016 PROJECTED INCOME
1100 Projected 2% BID Revenue July 2015 - June 2016 183,030.00$ Adjusted based on EOY actual
1200 Cash Rollover 102,380.00$ 276,102.00$ Adjusted based on EOY actual
1300 Investment Earnings 2,690.00$
Total 459,132.00$ Revenue Projections TBID = $183,307 and Interest $2670
Expenses ACTUAL 2015/16 Budget
Remaining
Budget
% total
budget
Categorical
Contingenc
y
2100 Admin -$ 5,000.00$ 5,000.00$ 1.09%1,169.70$
6900000 2101 City Admin Fees -$ 1,830.30$ 1,830.30$
6050000 2102 Office Expense -$ 2,000.00$ 2,000.00$
2200 Contracting Firm Fees 4,091.30$ 40,000.00$ 35,908.70$ 8.71%-$
6500000 2201 Big Red Marketing - Destination Manager 2,500.00$ 2,500.00$ 30,000.00$ 27,500.00$
6500000 2202 Verdin Marketing - Marketing Firm 826.10$ 765.20$ 1,591.30$ 10,000.00$ 8,408.70$
2300 Marketing Plan -$ 12,500.00$ 12,500.00$ 2.72%2,500.00$
6500000 2201 Development and update -$ 10,000.00$ 10,000.00$
2400 Visual Assets 2,597.70$ 17,500.00$ 14,902.30$ 3.81%2,500.00$
6500000 2401 Photography -$ 7,500.00$ 7,500.00$
6500000 2402 Creative Services - Verdin -$ 7,500.00$ 7,500.00$
-$
2500 Digital Marketing -$ 50,000.00$ 50,000.00$ 10.89%5,000.00$
6500000 2501 Website Update 352.10$ 352.10$ 30,000.00$ 29,647.90$
6500000 2502 Social Media 739.80$ 1,505.80$ 2,245.60$ 15,000.00$ 12,754.40$
To include budget for boosted activity and $12000 for
retainer
2600 Advertising 195.44$ 65,000.00$ 64,804.56$ 14.16%3,500.00$
6070000 2601 Print -$ 1,500.00$ 1,500.00$
6070000 2602 Digital 195.44$ 195.44$ 26,000.00$ 25,804.56$
6070000 2603 Reactive Advertising -$ 34,000.00$ 34,000.00$
2700 Public Relations 313.00$ 12,500.00$ 12,187.00$ 2.72%1,000.00$
6500000 2701 Group FAM -$ 5,000.00$ 5,000.00$ Includes $3000 retainer and $2000 hard costs
6500000 2702 Individual Itineraries -$ 5,000.00$ 5,000.00$ Includes $3000 retainer and $2000 hard costs
6500000 2703 Wire Fees -$ 1,500.00$ 1,500.00$
6500000 2704 Firm Fees 146.00$ 167.00$ 313.00$ -$ (313.00)$
2800 Tour & Travel -$ 10,000.00$ 10,000.00$ 2.18%1,000.00$
6500000 2801 CCTC Co Op Fams -$ 4,500.00$ 4,500.00$
6500000 2802 Visit CA Co Op Fams -$ 4,500.00$ 4,500.00$
2900 Consumer Outreach 12,872.35$ 65,000.00$ 52,127.65$ 14.16%3,500.00$
6500000 2901 Consumer Show Presence 5,000.00$ 5,000.00$ 5,000.00$ -$ 50% of Savor the Central Coast Sponsorshihp
6500000 2902 Consumer Event Support 708.00$ 7,164.35$ 7,872.35$ 5,000.00$ (2,872.35)$ 50% of anticipate Savor the Central Coast costs
6900000 2903 Event Support Program -$ 50,000.00$ 50,000.00$
6500000 2904 Email Marketing -$ 1,500.00$ 1,500.00$
TOTAL EXPENSES 10,272.00$ 9,797.79$ 277,500.00$
4001 Cash Reserves 45,913.20$ 10.00%
Contingency
5001 Contingency Fund (unallocated)$135,718.80
TOTAL Budget $459,132.00
Last Updated 9/15/15
ATBID 2015/16 BUDGETED P&L
ITEM NUMBER: TBID C-5
DATE: 10/20/15
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL*BUDGETED 2015-2016 BUDGETED
2013-2014 2014-2015 2014-2015 through 08/31/15 2015-2016
REVENUES
41530.6300 Taxes and Assessments 142,324$ 162,036$ 162,580$ -$ 183,030$
46110.0000 Investment Earnings 1,029 2,068 510 - 2,690
Total Revenue 143,353 164,104 163,090 - 185,720
EXPENSES
6050000 Office Expense -$ -$ 2,000$ -$ 2,000$
6070000 Advertising 288 3,450 8,000 - 85,000
6500000 Contract Services - 26,173 90,000 7,197 155,000
6900000 Administration 1,423 1,620 1,630 - 1,830
7605029 Savor the Central Coast - - - 10,032 -
Total Expenses 1,711 31,243 101,630 17,229 243,830
NET INCOME/(LOSS)141,642 132,861 61,460 (17,229) (58,110)
BEGINNING AVAILABLE BALANCE 14,830 156,472 40,920 289,333 278,800
ENDING AVAILABLE BALANCE 156,472$ 289,333$ 102,380$ 272,104$ 220,690$
*Actual numbers not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
10/15/2015
ITEM NUMBER: TBID C-5
DATE: 10/20/15
10/09/2015
CITY OF ATASCADERO
1
9:39AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2015 through 08/31/2015
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 2,000.00 0.00 2,000.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 2,000.00 2,000.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 85,000.00 0.00 85,000.00 0.00
Total Advertising 0.00 0.00 0.00 0.00 85,000.00 85,000.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 155,000.00 0.00 155,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
po PO 02071 20,000.00 7/1/2015
Line Description: ATBID CONSULTING SERVICES 235
07215Vendor:BIG RED MARKETING, INC.Check # 0
ap IN 2499 2,500.00 8/11/2015
Line Description: JULY 2015 ATBID CONSULTING SER 235
07215Vendor:BIG RED MARKETING, INC.Check # 146208
po LI 2499 -2,500.00 8/11/2015
Line Description: ATBID CONSULTING SERVICES 235
07215Vendor:BIG RED MARKETING, INC.Check # 146208
2,500.00 2,500.00 0.000000.6509010 Other Professional Services 17,500.00 -20,000.00 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
po CO 02060 -2,196.91 7/1/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 0
po PO 02060 59,000.00 7/1/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 0
ap IN 5003 2,064.00 7/31/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 146291
1Page:
ITEM NUMBER: TBID C-5
DATE: 10/20/15
10/09/2015
CITY OF ATASCADERO
2
9:39AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2015 through 08/31/2015
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509032 Additional Promotional Services (Continued)
po LI 5003 -2,064.00 7/31/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 146291
ap IN 5142 2,633.44 8/31/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 146720
po LI 5142 -2,633.44 8/31/2015
Line Description: MARKETING SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 146720
4,697.44 4,697.44 0.000000.6509032 Additional Promotional Services 52,105.65 -56,803.09 0.00
Total Contract Services 49.55 7,197.44 7,197.44 69,605.65 78,196.91 155,000.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 1,830.00 0.00 1,830.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 1,830.00 1,830.00
Total Operating Services and Supplies 31.50 7,197.44 7,197.44 69,605.65 167,026.91 243,830.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7600000 *** Title Not Found ***
0000.7605029 Savor the Central Coast 0.00 0.00 0.00 0.00 0.00 0.00
ap IN 12171 5,000.00 7/1/2015
Line Description: 2015 SAVOR SPONSORSHIP 235
00406Vendor:VISIT SAN LUIS OBISPO COUNTY Check # 145690
po CO 02060 2,196.91 7/1/2015
Line Description: SAVOR SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 0
ap IN 070115 708.00 7/1/2015
Line Description: 25% DOWN PAYMENT SAVOR TRANSPO 235
07200Vendor:SLO SAFE RIDE Check # 145863
ap IN 5143 2,196.91 8/31/2015
Line Description: SAVOR SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 146720
2Page:
ITEM NUMBER: TBID C-5
DATE: 10/20/15
10/09/2015
CITY OF ATASCADERO
3
9:39AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2015 through 08/31/2015
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.7605029 Savor the Central Coast (Continued)
po LI 5143 -2,196.91 8/31/2015
Line Description: SAVOR SERVICES FOR ATBID 235
06479Vendor:VERDIN Check # 0
ap IN 123140 2,126.75 8/31/2015
Line Description: TRANSPORTATION FOR SAVOR - BAL 235
07200Vendor:SLO SAFE RIDE Check # 146452
10,031.66 10,031.66 0.000000.7605029 Savor the Central Coast 0.00 -10,031.66 0.00
Total Special Purchases, Projects, and Studies 0.00 10,031.66 10,031.66 0.00 -10,031.66 0.00
35.61 17,229.10 17,229.10 69,605.65 156,995.25 243,830.00Total Atascadero Tourism Bus Improv Dist
Grand Total 17,229.10 17,229.10 35.61 69,605.65 156,995.25 243,830.00
3Page:
ITEM NUMBER: TBID C-5
DATE: 10/20/15
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
SEPTEMBER STAT SUMMARY
ATASCADERO TBID
October 20, 2015
WEB ANALYTICS (2014 V. 2015)
WEBSITE TRAFFIC
Website Visits: 1,809 v. 1,959
Mobile Visits: 496 v. 728
Desktop Visits: 1,086 v. 972
Total Unique Visitors: 1,586 v. 1,752
PPV (Page Per Visit): 2.47 v. 2.36
TOS (Time on Site): 1:41 v. 1:38
Bounce Rate: 83.31% v. 53.39%
ACQUISITION
Total Traffic to Site: 1,959
Social Media: 50 v. 59
Direct: 219 v. 201
Organic: 1,025 v. 1,040
Referral: 515 v. 659
Paid: 0 v. 0
PAGE VIEWS
Home Page: 1,102 v. 1,328
Lodging: 110 v. 172
GEOGRAPHIC REFERRALS
Atascadero: 203 v. 255
San Francisco: 101 v. 191
Los Angeles: 153 v. 182
San Luis Obispo: 118 v. 98
Paso Robles: 132 v. 76
SOCIAL MEDIA ANALYTICS (2014 V. 2015)
SOCIAL MEDIA
Facebook Fans: 3,020 v. 3,551
Facebook Referrals: 47 v. 57
Total Reach: 697
Engagement Rate: 12%
Instagram Followers YTD: 16
New Twitter Followers: 3
Twitter Mentions: 1
Twitter Referrals: 2 v. 1
Retweets: 0
ITEM NUMBER: TBID C-6
DATE: 10/20/15
t (805) 541-9005 f (805) 541-9007
3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
SAVOR UPDATE
Verdin created a concept and executed a custom booth for Atascadero during the 2015
Sunset’s Savor the Central Coast event. Verdin implemented booth creation and set-up
including lavender accents and giveaways from local Gray’s Lavender Farm, booth signage
and backdrop. The booth hosted six different food and beverage pairings from Atascadero
establishments throughout the weekend.
Names and e-mail addresses of visitors at the booth were collected through giveaway
contest promotion. A winner was chosen at random after the event and won a two night stay
at the Holiday Inn Express, two tickets to the Atascadero Wine Festival, two tickets to the
Charles Paddock Zoo and two complimentary tastings at Bristol’s Cider House. A total of 232
names were collected and 56 opted into receiving the Atascadero e-newsletter.
PUBLIC RELATIONS UPDATE
An initial press release was sent on October 13 to a list of travel writers, bloggers and
editors. The release focused on introducing Atascadero as a unique California destination,
outlining the town’s differentiating factors.
Additionally, Verdin created a boilerplate statement for Atascadero tourism:
Atascadero, CA is located midway between Los Angeles and San Francisco along the famed
Highway 101. Conveniently located near all San Luis Obispo County has to offer, Atascadero
hosts the best of the Central Coast with its strong historical roots, sweeping pastoral vistas
and Americana charm. For more travel information visit www.visitatascadero.com or follow
Atascadero on Facebook, Twitter and Instagram.
ITEM NUMBER: TBID C-6
DATE: 10/20/15
Contact: Stephanie Goodwin; stephanie@verdinmarketing.com
805-541-9005
FOR IMMEDIATE RELEASE
Atascadero isn’t your average California getaway destination
Atascadero offers travelers a genuine experience of a bygone era
Atascadero, CA (October 13, 2015) - Atascadero invites visitors to experience California from a
bygone era. With a small town feel and unique charm the town is set in a spectacular pastoral setting
surrounded by rolling hills and oak trees reminiscent of a time when rancheros roamed the
countryside. Atascadero was founded as a utopian colony in 1913 by the forward-thinking
entrepreneur E.G. Lewis and is steeped in history.
Located on the Central Coast of California in San Luis Obispo County, Atascadero is midway
between Los Angeles and San Francisco on Highway 101. It’s conveniently located near exceptional
wineries, craft breweries and the Pacific Ocean. A variety of hotel, motel and bed and breakfast
accommodations make this an ideal stop while on a road
trip or just to get away from the hustle and bustle of
metropolitan areas.
With mild year-round weather and warm summer days and
nights, visitors can enjoy a variety of outdoor activities
including hiking, biking, golfing and equestrian trails. Animal
lovers of all ages can visit the Charles Paddock Zoo
throughout the year, the only zoo on the Central Coast.
The historic and architecturally imposing Atascadero City
Hall building stands at the center of the town and offers free
daily tours. The Sunken Gardens surrounding City Hall
gives the feeling of classic America, where time moves at a
slower, sweeter pace.
For visitors looking for organic farm-to-table food and
handcrafted beverages, they need look no further than Atascadero. Restaurants like Fig Good Food
and Guest House Grill incorporate local, fresh and organic ingredients into their menus. Bristol’s
Cider House and Tent City Brewing Company craft their own cider and beer locally and are
applauded by locals and visitors alike.
For more information on Atascadero please contact Stephanie Goodwin at (805) 541-9005 or
stephanie@verdinmarketing.com or visit http://www.visitatascadero.com/.
###
Atascadero, CA is located midway between Los Angeles and San Francisco along the famed
Highway 101. Conveniently located near all San Luis Obispo County has to offer, Atascadero hosts
the best of the Central Coast with its strong historical roots, sweeping pastoral vistas and Americana
charm. For more travel information visit www.visitatascadero.com or follow Atascadero on Facebook,
Twitter and Instagram.
ITEM NUMBER: TBID C-6
DATE: 10/20/15
prepared by
Visit Atascadero October 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Boost ($11) 1 2 3 Instagram 4
Don’t miss the 42nd Annual Colony
Days and Tent City parade on
October 17th in Downtown
Atascadero! Enrich your
knowledge on the history of
Atascadero and enjoy, drinks,
crafts and rides provided by local
vendors all day long!
http://www.colonydays.org/
TERRIE DAY TO POST POST-FREE DAY Have you tried some freshly
brewed beer from Tent City
Brewing Company? Come in and
try one of their five house beers
or one off their rotating taps
serving local and nationwide
brands!
http://www.mollypitcher.net/
(Regram Molly Pitcher pic)
Boost ($10) 5 6 7 8 Instagram 9 Instagram 10 11
What better way to spend the
holidays than the way California
used to be? Come to Atascadero
where you can actually see the
stars at night! Book your holiday
stay now before all rooms are
gone!
http://www.visitatascadero.com/l
odging
POST-FREE DAY TERRIE DAY TO POST POST-FREE DAY Looking for a nice way to cool
down this weekend? Try a freshly
roast cold brew from
@JoebellaCoffee where they roast
beans from all over the world.
https://squareup.com/market/jo
ebella-coffee-roasters
(Regram pic of coffee shop)
Did you know Atascadero has
its very own skate park,
@ATOWNPARK? This place
offers 15,000 square feet of
mini ramps, bowls, and much
more!
http://paradisecoalition.com/
(Regram Atown skate video
Want something active to do this
morning? Atascadero offers a
variety of hiking, biking and
equestrian trails, most of which
are perfect for families.
http://www.atascadero.org/files/C
S/Trail_guide_publisher_LEGAL.pd
f
12 Boost ($21) 13 Instagram 14 15 16 17 18
POST-FREE DAY There is still time to book
your holiday vacation in
Atascadero this year! Enjoy
hiking, golfing, culinary
delights and craft beverages
with the whole family!
http://www.visitatascadero.co
m/lodging
Hey Moms: want a relaxing
Saturday morning during your
vacation to Atasacadero?
Check out @smilingdogyoga,
they have a huge variety of
special classes to choose
from:
http://smilingdogyoga.com/
(Regram photo of studio)
POST-FREE DAY Dogtoberfest, including a dog
races, a costume contest, and a
pet parade, will be held in
conjunction with Colony Days
tomorrow at the Sunken Gardens.
Proceeds from this fun and furry
event benefit the Heilmann Dog
Park, learn more here:
http://www.colonydays.org/dogto
berfest/
Come on down to El Camino
Real in Downtown today to
Colony Days and Tent City
parade celebrating all the
wonderful volunteers in
Atascadero!
http://www.colonydays.org/
TERRIE DAY TO POST
Instagram 19 20 21 22 23 24 Boost ($21) 25
Looking for a fun date
night? @atownquepasa
offers some of the best
margaritas and chips and
salsa in town!
(Regram QP marg pic)
POST-FREE DAY Calling all military families: Get a
free day at the only zoo in SLO
County, @CharlesPaddockZoo! All
you need to do is bring your
military ID on November 14.
Thank you for your service!
http://bit.ly/1KrtSJg
POST-FREE DAY Bring the whole family dressed in
costumes to the
@CharlesPaddockZoo tomorrow
night for the Zoo Boo from 5:30-8
pm and enjoy trick-or-treating
from all the animals!
(Share event flyer)
TERRIE DAY TO POST Mix up the ol’ Thanksgiving
routine this year and come spend
your time off in Atascadero!
Create new holiday memories in
the original tent city!
http://www.visitatascadero.com/l
odging
26 27 28 Instagram 29 Boost ($21) 30 Instagram 31
Up for a little wine tasting this
weekend? Try out the high-quality
Silver Fox wine from @Nichols
Winery here in Atascadero, open
Wednesday through Sunday till
5:30!
http://www.nicholswinery.com/
POST-FREE DAY POST-FREE DAY Did you know Atascadero has a
veterans memorial, The Faces of
Freedom, honoring all military
members and veterans? It is a
great place to pay tribute and
thanks to those that serve our
country.
(Share Faces of Freedom pic)
Come check out all the local craft
beverages we’re brewing up here
in Atascadero like @Toro Creek
Brewing Company and @Bristol’s
Cider House! There is still room to
stay:
http://www.visitatascadero.com/l
odging
Happy Halloween! Enjoy a
fun and safe night of
candy, jack-o-lanterns and
scary costumes!
(Share pumpkin pic)
ITEM NUMBER: TBID C-6
DATE: 10/20/15
Client: Atascadero TBID
2015-2016 Media Budget Recommendations
November 2015 - March 2016
10/13/15
November Ad Information Target Location Monthly Totals
Media Total
Trip Advisor Competitive CA destination pages Geo target in key feeder markets $1,143 $1,000.00
Trip Advisor Sponsorship Home page for one year Home page ads $1,500 $1,500.00
Pandora Age & behavioral driven Rotating Central CA target markets $2,800.00 $4,700.00
Facebook Lifestyle & behavior Geo target in key feeder markets $800 $800.00
Montly Total $8,000.00
December Target locations Ad information Monthly Totals
Media Total
Trip Advisor Competitive CA destination pages Geo target in key feeder markets $1,143 $1,100.00
Facebook Lifestyle & behavior Geo target in key feeder markets $700 $700.00
Montly Total $1,800.00
January Target locations Ad information Monthly Totals
Media Total
Trip Advisor Competitive CA destination pages Geo target in key feeder markets $1,143 $1,100.00
Facebook Lifestyle & behavior Geo target in key feeder markets $700 $700.00
Montly Total $1,800.00
February Target locations Ad information Monthly Totals
Media Total
Trip Advisor Competitive CA destination pages Geo target in key feeder markets $1,143 $1,100.00
Pandora Age & behavioral driven Rotating Central CA target markets $4,565.00 $4,550.00
Facebook Lifestyle & behavior Geo target in key feeder markets $800 $800.00
Montly Total $6,450.00
March Target locations Ad information Monthly Totals
Media Total
Trip Advisor Competitive CA destination pages Geo target in key feeder markets $1,143 $1,100.00
Pandora Age & behavioral driven Rotating Central CA target markets $4,565.00 $4,550.00
Facebook Lifestyle & behavior Geo target in key feeder markets $800 $800.00
Montly Total $6,450.00
GRAND TOTAL $24,500.00
ITEM NUMBER: TBID C-6
DATE: 10/20/15