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HomeMy WebLinkAboutTBID_2015-10-20_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, October 20, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Michael Wambolt, Springhill Suites APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – September 15, 2015  Action: Board approve the Draft Action Minutes of September 15, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. 2015 Garagiste Support – Presentation from Terrie Banish  Recommendation: Support the Atascadero-based event in an amount up to $1,000.  Fiscal Impact: Up to $1,000. 2. Advertising Opportunity: Visit San Luis Obispo County Visitor’s Guide – Presentation from Amanda Diefenderfer  Recommendation: To pursue placement in the Visit San Luis Obispo County Visitor Guide Magazine. Consider potential sharing of placement investment with the City of Atascadero.  Fiscal Impact: $1,260 - $6,900 depending on ad size selection. 3. Advertising Opportunity: Visit San Luis Obispo County Co-Ops – Presentation from Ashlee Akers  Recommendation: To pursue the recommended advertising opportunities.  Fiscal Impact: Varied based on the selected advertising opportunities 4. Advertising Opportunity: Access Visitor’s Guide – Presentation by Terrie Banish  Recommendation: To pursue placement in the Access Visitor’s Guide  Fiscal Impact: ¼ page one time: $599/ issue or ¾ page 4x: $828/ issue 5. Visit Atascadero Website Redesign – Discussion by Verdin Marketing & Amanda Diefenderfer  Recommendation: Set a special meeting to determine sources of content direction and influencing factors of the website design, functionality and content  Fiscal Impact: Estimated at $25,000 6. Revisit TBID Membership Requirement Language for City’s Municipal Code – Presentation by City Manager’s Office  Recommendation: Board to give direction to staff or contractors.  Fiscal Impact: None 7. Protocol for Media & Promotional Accommodations and Use of TBID Funds to Support Hosting Properties – Presentation by Amanda Diefenderfer  Recommendation: To accept proposed protocol as guidelines for future opportunities  Fiscal Impact: None until time of hosting C. UPDATES 1. Mid-Term ATBID Board Opening – Amanda Diefenderfer 2. 2015 Savor the Central Coast Recap – Amanda Diefenderfer & Terrie Banish 3. Visit Atascadero Branding Update – Terrie Banish & Ashlee Akers 4. Deputy City Manager Update – Terrie Banish a. City’s Marketing Plan Update b. Charles Paddock Zoo’s Zoo Boo ~ October 24th 5 - 8:30 pm. New this year – bring your vegetable creation to the Zoo before 7:30 pm to qualify; judging categories include Ages 6 & under, Ages 7-12; Ages 13-19; Family; Adults; Business/ Commercial. c. Historic City Hall Tours beginning November 1: Wed 12 -2 pm; Friday & Saturday 1-4 pm. 5. Budget Report – Amanda Diefenderfer 6. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting. Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this Ci ty, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can b e made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeti ng on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisor y Board.