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Home My WebLink AboutTBID_2015-09-15_Agenda Packet ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, September 15, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Michael Wambolt, Springhill Suites APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – August 18, 2015  Action: Board approve the Draft Action Minutes of August 18, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. ATBID Mid-Term Board Opening  Recommendation: Identify process for selecting recommendation to City Council upon receiving letter of resignation from Michael Wambolt resulting from employment change removing him from his position at Springhill Suites.  Fiscal Impact: None. 2. Advertising Opportunity: Visit San Luis Obispo County Magazine – Presentation from Terrie Banish and Amanda Diefenderfer  Recommendation: To pursue placement in the Visit San Luis Obispo County Visitor Guide Magazine.  Fiscal Impact: $1,260 - $6,900 depending on ad size selection. 3. Membership Opportunity: Central Coast Tourism Council Membership – Presentation from Amanda Diefenderfer  Recommendation: Pursue membership with the Central Coast Tourism Council.  Fiscal Impact: $850 4. TBID Communications: Weekly Eblast – Presentation from Amanda Diefenderfer  Recommendation: Implement a bi-weekly/as-needed regular email communication tool to reach all lodging and tourism stakeholders.  Fiscal Impact: None. 5. Savor Exposure: Shuttle Stop Sandwich Boards – Presentation from Amanda Diefenderfer  Recommendation: Utilize loaned Chamber sandwich boards to communicate Savor stop schedule and invest in printing of updated signage for the sandwich boards.  Fiscal Impact: $670. 6. Savor Main Event Booth: Vendor Schedule and Work Schedule – Presentation from Terrie Banish  Recommendation: Review and accept vendor and work schedule for Main Event booth.  Fiscal Impact: None. 7. Savor Main Event Booth: Décor and SWAG – Verdin Marketing  Recommendation: Review “Savor Checklist” document outlining all booth décor, giveaways and anticipated costs.  Fiscal Impact: $9,943 (note: $670 of total is included in agenda item B5). 8. Visit Atascadero Branding and Website: Next Steps – Presentation by Verdin Marketing & Terrie Banish  Recommendation: Review and accept presentation and provide considerations and feedback for Coraggio Group meeting.  Fiscal Impact: None. C. UPDATES 1. Deputy City Manager Update – Terrie Banish a. Chamber Showcase Mixer – September 17, 4 – 7 p.m. b. Coraggio Group Special Meeting – September 25, 9 a.m. – 2 p.m. c. Colony Days – October 17 d. Zoo Boo – October 24 e. City Hall Tours – New schedule & new hours i. Wednesday, 12 – 2 p.m., Friday & Saturday 1 – 4 p.m., all other tours by appointment f. Savor Shuttle Details – Sunken Gardens pickup information: $10 per person, pickup times are 10:15am, 11am, 2pm, 3pm, 4pm on Saturday and Sunday. Hotel Savor Shuttle is for hotel guests. 2. Budget Report – Amanda Diefenderfer 3. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting. Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed cop y of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board. ITEM NUMBER: TBID A-1 DATE: 09/15/15 Atascadero TBID August 18, 2015 Page 1 of 5 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT DRAFT MINUTES Tuesday, August 18, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: Chairperson O’Malley called the meeting to order at 2:04 p.m. ROLL CALL: Present: Chairperson O’Malley, Vice Chairperson Sohi, Board Member Alexander Absent: Board Member Patel and Board Member Wambolt Staff Present: Destination Manager Amanda Diefenderfer, Marketing Consultant Ashlee Akers, Deputy City Manager/ City Clerk Marcia Torgerson and Deputy City Manager/ Outreach, Promotions, Events Terrie Banish. APPROVAL OF AGENDA: MOTION: By Vice Chairperson Sohi and seconded by Board Member Alexander to approve the agenda. Motion passed 3:0 by a roll call vote (Wambolt & Patel absent) A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – July 21, 2015 Action: Board approves the Draft Action Minutes of July 21, 2015. [City Manager’s Office] MOTION: By Board Member Alexander and seconded by Chairperson O’Malley to approve the Consent Calendar. Motion passed 3:0 by a roll call vote. (Wambolt & Patel absent) ITEM NUMBER: TBID A-1 DATE: 09/15/15 Atascadero TBID August 18, 2015 Page 2 of 5 B. BUSINESS ITEMS 1. Confirm ATBID Advisory Board Appointees for Marketing Committee Recommendation: Nominate and confirm two ATBID Advisory Board Members to serve as the marketing committee representatives. Fiscal Impact: None Destination Manager Diefenderfer gave the staff report and answered questions from the board. PUBLIC COMMENT: The following citizen spoke during Public Comment: Heather Moreno. Chairperson O’Malley closed the PUBLIC COMMENT period. MOTION: By Chairperson O’Malley and seconded by Board Member Alexander to extend Vice Chairperson Sohi and Board Member Alexander to remain as appointed on the Marketing committee until the Board can vote on the positions in the future. Motion passed 3:0 by a roll call vote. (Wambolt & Patel absent) 2. Consideration of Recommending to City Council to Amend Atascadero Municipal Code (AMC) Regarding Membership Requirements and Length of Terms for the ATBID Advisory Board – Presentation from City Staff Recommendation: The City Clerk recommends: Advisory Board 1. Do not recommend to the City Council to remove the language “or other representatives holding the written consent of the lodging business owner within the ATBID area.” From the AMC; and, 2. Recommend to the City Council to amend the AMC Section 3-16.07 © to state that all Board Members shall serve staggered two -year terms. Fiscal Impact: None Deputy City Manager, Marcia Torgerson gave the staff report and answered questions from the board. PUBLIC COMMENT: The following citizen spoke during Public Comment: Heather Moreno. Chairperson O’Malley closed the PUBLIC COMMENT period. ITEM NUMBER: TBID A-1 DATE: 09/15/15 Atascadero TBID August 18, 2015 Page 3 of 5 MOTION #1: By Vice Chairperson Sohi and seconded by Board Member Alexander to recommend to the City Council to appoint from the ATBID Board’s recommendations to fill vacancies; If the City Council rejects the Boards recommendations, the City Council will go back to the Board for new recommendations. Motion passed 3:0 by a roll call vote. (Wambolt & Patel absent) MOTION #2: By Chairperson O’Malley and seconded by Vice Chairperson Sohi for Board Members to serve a staggered two year term. Motion passed 3:0 by a roll call vote. (Wambolt & Patel absent) 3. Savor Main Event Shuttle Schedule Recommendation: Advisory Board to approve the schedule for additional Savor Main Event shuttles servicing Atascadero hotels. Fiscal Impact: None Destination Manager Diefenderfer gave the staff report and answered questions from the board. Board Member Alexander concerned that the shuttle will not be able to stop at every Atascadero hotel. PUBLIC COMMENT: None Chairperson O’Malley closed the PUBLIC COMMENT period MOTION: By Vice Chairperson Sohi and seconded by Board Member Alexander to approve the Shuttle Schedule. Motion passed 3:0 by a roll call vote (Wambolt & Patel absent) 4. Savor Main Event Shuttle Magnets Recommendation: Advisory board to approve utilization of TBID budget to support purchasing a magnet for placement on the side of the additional Savor Main Event shuttles servicing Atascadero hotels. Fiscal Impact: $599-761 Destination Manager Diefenderfer gave staff report and answered questions from the Board. PUBLIC COMMENT: None Chairperson O’Malley closed the PUBLIC COMMENT period MOTION: By Vice Chairperson Sohi and seconded by Board Member Alexander to not approve TBID budget for shuttle magnets. ITEM NUMBER: TBID A-1 DATE: 09/15/15 Atascadero TBID August 18, 2015 Page 4 of 5 Motion passed 3:0 by a roll call vote (Wambolt & Patel absent) 5. Savor Main Event Booth Presence and SWAG – Presentation from Verdin Marketing Recommendation: Approve the presented booth concept for implementation in the ATBID and City of Atascadero shared Main Event booth at Savor the Central Coast. Fiscal Impact: Up to $10,000 of shared funds with the City of Atascadero as the previously approved event execution budget. Verdin Marketing Ashlee Akers gave the staff report, reviewed booth concept exploring feel of both with antique truck, picnic table, culinary demonstrations from local businesses, cultural history with tent city and orchards and answered questions from the Board. PUBLIC COMMENT: The following citizen spoke during Public Comment: Heather Moreno. Chairperson O’Malley closed the PUBLIC COMMENT period MOTION: By Chairperson O’Malley and seconded by Vice Chairperson Sohi to support concept as presented. Motion passed 3:0 by a roll call vote. (Wambolt & Patel absent) 6. Visit Atascadero Website Audit – Presentation from Verdin Marketing Recommendation: Review website audit completed by Verdin Marketing on visitatascadero.com. Direct Verdin Marketing to pursue one of the recommended options for improvement:  Option 1 to work with existing site; or  Option 2 to create a new site or  Direct Verdin Marketing to present other options for the ATBID at a future meeting. Fiscal Impact: Up to $25,000 Verdin Marketing Ashlee Akers gave the status of where we are with the current website being on a Word Press system and stressed the importance to wait until our brand logo is decided upon. Ashlee answered questions from the Board. PUBLIC COMMENT: The following citizens spoke during Public Comment: Heather Moreno. Chairperson O’Malley closed the PUBLIC COMMENT period There was Board consensus to table this item until next meeting. ITEM NUMBER: TBID A-1 DATE: 09/15/15 Atascadero TBID August 18, 2015 Page 5 of 5 C. UPDATES 1. Deputy City Manager Update – Terrie Banish Deputy City Manager Banish gave the updates for Savor the Central Coast Proclamation planned for September 8th at City Council Meeting; gave a brief history of the six billboards along 101 Fwy through Atascadero and that we are looking to update the panels on each as soon as the logo is approved; announced that Hot El Camino Cruise Nite is set for August 21; Car Show, August 22 and Charles Paddock Zoo 60th Birthday Celebration is September 5 – 7. 2. TOT Revenue Report – Terrie Banish Deputy City Manager Banish gave the update of TOT Revenue 3. Visit CA Visitor’s Guide co-op through Visit San Luis Obispo County – Amanda Diefenderfer Destination Manager Diefenderfer gave update on Co-op opportunity. 4. City of Atascadero Branding – Update with logos presented July 14th & results from August 11 City Council meeting – Ashlee Akers Verdin Marketing gave an update on the results of the logos and where we are with approvals and next steps. 5. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report Ashlee left the meeting and Destination Manager Diefenderfer gave an update on the social media posts and overall Marketing Plan is on hold until the brand is decided. D. BOARD MEMBER COMMENTS: Chairperson O’Malley discussed setting up a Special meeting to review branding and logos. This meeting would be sure to have TBID, Council and Chamber all invited. E. ADJOURNMENT: MOTION: By Chairperson O’Malley and seconded by Board Member Alexander to adjourn the meeting. The meeting adjourned at 4:44 pm. MINUTES PREPARED BY: Terrie Banish, Deputy City Manager – Promotions, Outreach, Events THE OFFICIAL VISITORS MAGAZINE FOR SAN LUIS OBISPO COUNTY 2016 MEDIA KIT Greensboro, NC • Phone: 336.378.6065 • www.paceco.com Photo credit: Highway 1 Discovery RouteITEM NUMBER: TBID B-2 DATE: 09/15/15 ADVERTISE THROUGH CUSTOM CONTENT IN THE 2016 VISITORS MAGAZINE. Visit San Luis Obispo County generates thousands of leads through print and online marketing and promotes the county at trade shows and special events. Through marketing, advertising, public re- lations, group sales, promotions, events, and sponsorships, Visit SLO County brands the region as a choice destination for regional, national, and international travelers alike. Visit SLO County is working with Pace to offer partners the opportunity to secure customized editorial content in the 2016 Ofﬁcial Visitors Guide Magazine. We feel strongly that a more customized edito- rial format will better showcase all that your business and our county have to offer. You will have the opportunity to work with the esteemed group of writers and designers at Pace on your messaging and on the development of your editorial space. Descriptive content and engaging imagery will work to- gether to entice readers to get to know you a bit more intimately, and to ﬁnd out for themselves what makes SLO County unique. SAN LUIS OBISPO COUNTY 2016 MEDIA KIT MORE THAN 225,000 READERS! Industry research shows that visitors guides and other specialty magazines receive an average of ﬁve or more pass-along readers per copy. Travelers are hungry for information that will guide their choices for destinations, accommodations, meals, and activities. 55,000 copies will be distributed in 2016, reaching a qualiﬁed audience while they are making travel decisions: • Fulﬁllment - those requesting copies have responded to aggressive advertising and publicity campaigns from SLO County • California Welcome Center - San Francisco • California Welcome Center - Pismo Beach • California Welcome Center - Oxnard • Santa Barbara Airport • Burbank/Bob Hope Airport • Norman Y. Mineta San Jose International Airport • Local hotels • Trade and travel shows • Meeting planners, tour operators, and travel agents • Film industry professionals • Inquiring media FREE ONLINE GUIDE! As a free added value, the annual guide is online. To view, go to www.visitsanluisobispocounty.com. Each year the online guide reaches thousands of additional readers with this unique, interactive publication. VSLOC MEMBER NET RATES (non-members add 25%, which covers the cost of VSLOC membership) CUSTOM CONTENT RATES: Full page (100 words + image) $3,650 Spread (200 words + image) $6,900 Half page (50 words + image) $2,100 Back cover $4,575 Inside covers $4,050 Quarter page (35 words + image) $1,260 The inﬂuence of Visitors Magazine content is supported by independent research! • 50% of advertising leads result in trips to the county. • Visitors Magazine readers are extensively engaged and look to content to help form decisions. • Visitors Magazines are kept as a travel resource and enjoy a shelf life up to one year or more. What Is Custom Content? Custom content is editorial coverage that is customized to a client’s speciﬁc promotional needs. We are now giving you the chance to BE THE STORY. You will have the opportunity to work with the magazine’s editorial staff to develop an editorial piece (complete with photos supplied by you) that captures and promotes your company and your message. You reserve the opportunity to review, edit and approve your content prior to print. Custom content will be seamlessly integrated into the magazine, and will blend organically with the magazine’s main editorial features celebrating all that SLO County has to offer. Why Custom Content? We are increasing the value of your investment in the magazine by maximizing the impact of your real estate on our impressionable readers. Simply put, custom content resonates more deeply with the reader. Unlike a traditional display ad, custom content allows you to forge a stronger, more meaningful relationship with the reader, and to better establish an emotional connection between the SLO County visitor and your brand or product. It’s this emotional connection that makes the reader more likely to react to and act on your message, which translates to more money in your pocket. Conﬁrming Participation Is Simple 1. You decide how much editorial space you would like to reserve. Fees to participate includes writing, editing, design and production costs. 2. An editor assigned to your organization will contact you to discuss the direction of your editorial feature. You will supply the editor with talking points for content. 3. You supply high-resolution (300 dpi) images for inclusion (photo credits will be given where applicable). 4. You will receive drafts of the professionally prepared copy and design and will have 3 opportunities to make edits. You will have the right of ﬁnal approval on your feature. DEADLINES Space & Materials deadline: November 20, 2015 Content Approval deadline: December 4, 2015 CONTACT Heather Buchman 336.255.0195 heather.buchman@paceco.com SAN LUIS OBISPOCOUNTY 2015/16 Official Visitors Guide THE LAY OF THE LAND Get Out and Explore Insider Tips on Favorite Activities ASK A LOCAL Wine, Arts, and Outdoors WAYS TO PLAY Pure PlayYour Guide to in California visitsanluisobispocounty.com 68• visitsanluisobispocounty.com Established in 1923 as the Cabrillo Country Club, Morro Bay Golf Course is a storied “must play” for avid golfers. Called the “poor man’s Pebble Beach,” the course’s terrain is hilly and the putting is challenging, but the pay- off is quite grand, with ocean and bay views on all 18 holes. Overlooking the Morro Bay Estuary, a wildlife sanctuary and recreational boat harbor, the course is labeled an Audubon Cooperative Sanctuary and offers both beautiful birds and sea- sonal Monarch butterﬂies that winter in the euca- lyptus grove. A driving range, club rentals, lessons, pro shop, and bar and grill round out the course’s amenities, making a day at Morro Bay Golf Course the perfect hit. golfmorrobay.com MORRO BAY is cradled along Highway 1 and is a quaint seaside village famous for its majestic Morro Rock. But it’s the town’s bal- ance of recreation and relaxation that makes it an ideal home base for a Central Coast getaway. THE GREAT OUTDOORS Water enthusiasts relish Morro Bay’s kayaking, stand-up pad- dleboarding, sailing, surﬁng, whale-watching, and deep-sea BLISSBayside Easy to reach and hard to leave, Morro Bay is an all-inclusive escape. Right on Course Take a swing at these historic hillside holes. ﬁshing. On-land adventures include horseback riding on the beach, hiking and biking the area’s many scenic trails, or playing a round at the bayside Morro Bay Golf Course. SHOP HOP In Old Town and North Morro Bay, discover thrift and antiques shops, vintage boutiques, art galleries, and more. Sample homemade saltwater taffy along the Embar- cadero, and save room to splurge on fresh, ocean-to-table delicacies (complemented by local wine, of course!) from one of Morro Bay’s renowned harbor-view restau- rants. WELCOME MAT Morro Bay rolls out the welcome mat for families, pets, individuals, and couples in this all-inclusive destination. Couples delight in the city’s sunset cruises, shimmering shoreline, and cozy accommoda- tions. People young and young- at-heart can enjoy kite and surrey rentals, the estuary center, and a skateboard museum, while four-legged friends feel right at home in many dog-friendly shops, restaurants, and events. For even more year-round fun, plan your visit around the area’s events, such as the Morro Bay Kite Festival (April), Avocado & Margar- ita Festival (September), Harbor Festival (October), or the Lighted Boat Parade (December).➨THE SITE For more information, go to morrobay.org.COURTESY OF MORRO BAY GOLF COURSE, AND BY KAORI FUNAHASHICOURTESY OF MORRO BAY; TOP BY BRENT HAYWOOD2 3• visitsanluisobispocounty.com visitsanluisobispocounty.com •PHOTO CREDITto et ready for Pure Play. Located midway between Los Angeles and San Francisco, San Luis Obispo County boasts 80 miles of coastline, 4,000 acres of pristine dunes, rolling, oak-studded hills, and a reputation as one of the country’s premier wine destinations. With an average of 315 days of sunshine each year, this is your ultimate destination for outdoor fun and family adventure. Enjoy farm-to- table bounty. Sip award-winning wine. Horseback ride on the beach at sunset. Brimming with Culinary, Cultural, and Coastal experiences, San Luis Obispo County is California dreaming at its ﬁnest. Ready to plan that trip? G ➨ ➨THE VIEW Looking north up the Paciﬁc coast from Ragged Point WelcomeSan Luis Obispo County PHOTO BY JOSEPH DOMINGUEZ; INSET COURTESY TRAVELPASO.COM8 9• visitsanluisobispocounty.com visitsanluisobispocounty.com • The Lay of the Land: NORTH Atascadero is known for family- oriented events, classic car cruise nights, and community pride. Known as the Heart of the Central Coast for its proximity to beaches, wine country, and other popular attractions, Atascadero is all heart when it comes to hospitality, too. SITES TO SEE The historic downtown is centered around a magniﬁcent double-domed Italian Renaissance City Hall, which was built from 1913 to 1918. Today, the iconic structure features a museum where visitors can take docent- led tours of the building and learn Atascadero’s storied history. Located near beaches, Hearst Castle, zipline tours, and wine-tasting rooms galore, Atascadero’s other popular attractions include the Charles Paddock Zoo and Faces of Freedom Veterans Memorial. The only accredited zoo from Santa Barbara to San Jose, Charles Paddock is home to more than 200 animals — from Caribbean Flamingos to a Malayan Tiger — on 5 acres within Atascadero Lake Park. Next to the zoo, the Faces of Freedom is a tribute to the city’s Americana focus, and hosts Memorial Day and Veterans Day events each year. HIT EVENTS Atascadero’s idyllic climate offers year-round fun, but the city shines especially bright for the annual Atascadero Lakeside Wine Festival in June (now in its 20th year) and the Hot El Camino Cruise Nite in August. Craft breweries, downtown art galleries, boutique shops, and affordable lodging are other perks of this family-oriented community, making it a vacation destination sure to stay in your heart. ➨THE SITE For more information, go to visitatascadero.com. Historic Atascadero City Hall and (below, from left) tiger at Charles Paddock Zoo; shopping in downtown Atascadero; Faces of Freedom Veterans Memorial; lion water fountain at the zoo All Heart COURTESY OF CITY OF ATASCADERO; CITY HALL BY IPP PHOTOGRAPHY, TIGER BY IMAGE PARADIGMITEM NUMBER: TBID B-2 DATE: 09/15/15 ! CENTRAL(COAST(TOURISM(COUNCIL( OVERVIEW( ! California’s!Central!Coast—The!Original!Road!Trip! #theoriginalroadtrip! admin@centralcoast:tourism.com! ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 2" 1516 ! Central!Coast!Tourism!Council—Mile!Markers! • Year(Established:!!1989!! • Non=Profit:!!501(c)6! • Number(of(Members:!!approximately!150! ! DID(YOU(KNOW?( Central!Coast!is!3rd!in!Visitor!Spending!after!Los!Angeles!and!San!Francisco*! ! Visitors!to!California’s!Central!Coast!spend!$7.5(BILLION!every!year**! ! *Source:)Visit)California)Dream)Big,)Oct)2014) )**Source:)2014.)DeanRunyonAssociates.com.)State,)Regional,)County)Travel)impacts)interactive)data)access.)Central) Coast)Travel)Impact)includes)counties)of)Monterey,)San)Benito,)San)Luis)Obispo,)Santa)Barbara)and)Ventura.) ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 3" 1516 ! Central!Coast!Tourism!Council—A!Driving!Force! Central!Coast!Tourism!Council!(CCTC)!is!a!non:profit,!regional!tourism!marketing! organization!with!a!very!active,!all:volunteer!board!of!tourism!and!hospitality! professionals!representing!each!area!within!the!Central!Coast*.!! CCTC’s!national!and!international!marketing!efforts!accomplish!collectively!what! individual!tourism!entities!cannot!do!alone—promote!the!entire!California!Central!Coast! as!a!top!destination!in!California!and!maximize!our!members’!tourism!revenue.!! *Cities)within)Monterey)County,)San)Benito)County,)Santa)Clara)County,)Santa)Cruz)County,)San)Luis)Obispo) County,)Santa)Barbara)County,)and)Ventura)County.) ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 4" 1516 ! Central!Coast!Tourism!Council—Power!Trips! CCTC!marketing!efforts!target!these!markets:!! INTERNATIONAL!DOMESTIC! Australia!!Arizona! Canada!!Dallas! China!!Florida!! Germany!!Illinois! Ireland!!Nevada!! United!Kingdom!!New!York! !Oregon! ! ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 5" 1516 ! Central!Coast!Tourism!Council—Driving!It!Home! CCTC!is!in!official!partnership!with!Visit(California,!supported!by!resources,!marketing! programs!and!funds!through!the!Rural!Regional!Grant!Program.!This!relationship!allows! CCTC!to!take!advantage!of!state!level!tourism!opportunities!in!creating!incremental! demand!for!the!region.! Other!partnerships!include:! • Brand(USA( • Black(Diamond( • San(Francisco(Travel( • Los(Angeles(Tourism(&(Convention(Bureau( . ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 6" 1516 Central!Coast!Tourism!Council—Important!Dates! Dates!noted!are!for!planning!purposes!only!and!are!subject!to!change.!! Quarterly(Board(of(Director(Meetings( Dates(To(Be(Announced;(Pismo(Beach,(CA( Board!Meetings!are!announced!in!advance!and!are!open!to!all!CCTC!members!in!good! standing.!Space!is!limited;!RSVP!required.! Annual(Retreat(&(Planning(Conference( SPRING((March);(Location(To(Be(Announced( Your!opportunity!to!network!with!other!CCTC!members!and!participate!in!shaping! CCTC’s!objectives!and!strategies.! NEW!(Workshop(&(Sessions( FALL((October);(Location(To(Be(Announced( Another!opportunity!to!participate,!brainstorm,!and!network!with!other!tourism! professionals.! ! Official(Central(Coast(Visitor(Map( PRINT:(SPRING((May)! CCTC!works!with!Certified!Folder!Display,!Inc.!to!publish! 200,000!Central!Coast!Maps.!Ad!sales!cycle!deadline!is!usually! in!March.!Put!your!business!on!the!Map.! Distributed!to:! • Visit)California)International)Offices) • California)Welcome)Centers)) • Airports) • Visitor)fulfillment) • Tradeshows)) • Member)distribution) Digital!Map!from!www.TheOriginalRoadTrip.com!includes! hyperlinks!to!advertiser’s!website.! ( ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 7" 1516 ! Central!Coast!Tourism!Council—Media!Channels! CCTC!provides!a!number!of!ways!to!get!your!message!out!across!several!social!media! platforms.! • www.TheOriginalRoadTrip.com( • www.CentralCoast=Tourism.com( • www.CCTCmediaroom.com((in!development)( • Facebook:(facebook.com/CaliforniaCentralCoast( • Twitter:(Twitter.com/CA_CentralCoast( • Instagram:(Instagram.com/Ca_CentralCoast( • LinkedIn:((California(Central(Coast(Tourism(Council( ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 8" 1516 Central!Coast!Tourism!Council—What’s!Down!The!Road! This!CCTC!calendar!is!for!planning!purposes!only!and!is!subject!to!change.!! ! ! See!2016!Calendar!next!page.! ITEM NUMBER: TBID B-3 DATE: 09/15/15 CENTRAL(COAST(TOURISM(COUNCIL!!! ( 9" 1516 ! ITEM NUMBER: TBID B-3 DATE: 09/15/15 Return Shuttle from Main Event to Hotels Shuttle drop off is in reverse hotel order Main Event Shuttle Route 1 Route 2 SpringHill Suites 10:15am 11:25am Best Western Plus Colony Inn 10:25am 11:35am The Carlton Hotel 10:35am 11:45am Holiday Inn Express & Suites 10:45am 11:55am Arrive at SAVOR! 11:00am 12:10pm sunset’s SAVOR the central coast free main event shuttles saturday + sunday | (805)620-7233 i Shuttles depart at times listed below i Please arrive a few minutes early—don’t miss the bus! i Shuttles are FREE and courtesy of Atascadero TBID! Departures Route 1 Route 2 SAVOR 3:30pm 4:30pm ITEM NUMBER: TBID B-5 DATE: 09/15/15 2015 SAVOR Business Main Event Contact List Date/ Time Demo Assignment Contact Contacted for Event Confirmed for Event Saturday, September 26th 11 am to noon Fig Good Food Chris Dillow yes 12:15-1:15 pm Brian's Bread Susan Heiden working on the time TheraBee Honey Martha & Curt Van Inwegen yes 1:30 to 2:30 pm Brian's Bread Susan Heiden Chaparral Gardens ~ Artisan VinegarsCari & Craig yes 2:45 to 3:45 pm OPEN Sunday, September 27th 11 am to noon McGees Catering Thomas McGee (or Charlotte)yes Tent City Brewing Rachel & Kendall Bryson yes 12:15-2:30 pm Chef Charlie Charlie Paladyn Wayne yes Bristol's Cider House Jackie Meisinger yes 2:45 to 3:45 pm The Groves on 41 (olive farm)Jennifer Tallent yes French Country Bakery & Bistro Enrique Romo (Mauricio, Sarah)left message OTHER IDEAS Torro Creek Brewing Co.www.torrocreekbrewingcompany.com 550-7007 Nichols Winery Keith Nichols 466-7278 ITEM NUMBER: TBID B-6 DATE: 09/15/15 verdinmarketing.com 3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007 RECOMMENDATION from verdin !! !! ! SAVOR Booth Checklist MATERIALS NEEDED For the SAVOR booth, below is a checklist and cost estimates for all materials needed to execute the approved concept. Some materials will be assigned to Truck – Older restored truck (Ford Model A – Terrie) Atascadero logo sign (8’ x 2’ full color on fabric) Burlap backdrop (Includes stand to hold backdrop and sign) Twine and clothespins for lavender display Lavender bushels (10 qty) Tent (Terrie can provide, please send specs) Collection of collateral for activities and booth demos (Would like a table set up with brochures to the businesses of the demos, zoo, Atascadero City Hall tour, if applicable. Some will not have collateral) Two 8ft rectangle tables Two to three wine barrel tables Three table clothes (black) Postcards for visitor bags (10,000 qty) Small lavender mesh bags (2,500 qty) plus tags Three hay bales Concept, coordination, project management Savor ad Aprons Promotion cards Savor bus schedule signage TOTAL COST: NA $576 $800 $10 Donated Borrowed NA Donated WAITING ON QUOTE $30 $900 $3,000 Donated $1,800 $850 $671 $636 $670 $9,943 Terrie Verdin Verdin Verdin Verdin Terrie/Verdin Terrie Terrie Terrie/Verdin Verdin Verdin Verdin Verdin Verdin Verdin Verdin Verdin Verdin ITEM NUMBER: TBID B-7 DATE: 09/15/15 prepared by Atascadero, CA September 2015 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Instagram 2 3 Instagram +$85 4 5 6 POST-FREE DAY The @Charles Paddock Zoo’s 60th Birthday Celebration is happening this Saturday, September 5th! Come down from 11am-1pm for cake and ice cream, and the animals will be opening their presents at 1! (Share Zoo B-Day pic) Have you had a chance to check out @Bru Coffeehouse yet? This awesome shop displays amazing artwork, hosts live music every Friday night, and even has @Stumptown cold brew on draft! http://brucoffeehouse.com/ We’d like to wish all of you a very happy and safe Labor Day Weekend! (Share custom Labor Day image) TERRIE DAY TO POST TERRIE DAY TO POST 7 8 Boost $85 9 Instagram 10 Instagram 11 12 13 POST-FREE DAY POST-FREE DAY The 6th Annual @SavorCC is just two short weeks away, have you booked your lodging reservations yet? Spend your days sampling the flavors of SLO county, and your evenings enjoying the beautiful evenings here in Atascadero! #CraftedInAtascadero #IPAtown http://www.visitatascadero.com/l odging Our @SavorCC Adventure Tour in conjunction with @Bristols Cider House is just around the corner on Friday, September 25! Get all the details on this awesome insider opportunity here. #CraftedInAtascadero (Regram Bristols cider pic) http://www.savorcentralcoast.com /adventure-tours/atascadero- ciders.html Atascadero’s Main Street Art & Wine Tour is happening this evening from 5:30-8:30pm! Tickets are $15 each and come with a wine glass. Get all the details here! http://www.visitatascadero.com/e vent/atascaderos-main-street-art- wine-tour TERRIE DAY TO POST Atascadero is home to a ton of great hiking trails, from beginner level to the more intense variety. Many are even perfect for dogs! Check out some local favorites here: http://www.mapmyhike.com/ us/atascadero-ca/ 14 Instagram 15 Boost $85 16 17 Instagram 18 Instagram 19 20 POST-FREE DAY Enjoy a night out on the town at Grape Encounters EmPOURium! With wines from around the globe and open until 11 pm on weekends, Grape Encounters is the perfect place for date night! (Share wine pic) http://grapeencountersradio.com/ podcast/empourium-wine-tasting/ This year’s @SavorCC is just one week away! Visit the Atascadero booth at Savor’s Main Event for a craft beverage seminar, located in the Central Coast Pavilion! #CraftedInAtascadero #IPATown http://savorcentralcoast.com/ POST-FREE DAY The owners of @Guest House Grill are opening up a new restaurant here in Atascadero called Streetside Ale House! (Share pic of new location) http://www.sanluisobispo.com/20 15/07/02/3706438_streetside- ale-house-atascadero.html?rh=1 Atascadero’s 42nd Annual Colony Days celebration is just under a month away! Come out and celebrate with us, and experience the awesome parade, Tent City, and even Dogtoberfest! Get all of the event details here. http://www.colonydays.org/ (Share Colony Days pic from previous year) TERRIE DAY TO POST 21 22 Instagram 23 Boost $85 24 Instagram 25 26 27 POST-FREE DAY POST-FREE DAY The 6th Annual @SavorCC kicks off tomorrow and runs through Sunday! We are so excited about this #FoodieFantasy! #CraftedInAtascadero #IPAtown (Regram from Bristols Cider House) http://www.savorcentralcoast.com / Join us tomorrow for our Adventure Tour in collaboration with @SavorCC! Sip on ciders at @Bristols Cider House in Atascadero, and experience the pressing process as well as getting a taste of the different apples used and the ciders they produce! #CraftedInAtascadero http://savorcentralcoast.com/adventure -tours/atascadero-ciders.html What’s your favorite way to cool down on a hot summer day in Atascadero? A. A milkshake from @Sylvester’s B. A cold brew coffee from @Bru C. A cold beer from @Tent City Beer Company (Share summer day pic) TERRIE DAY TO POST In the mood for a great meal? Stop in at @Hush-Harbor Artisan Bakery & Café and enjoy a bite while listening to some classic jazz greats, or grab some of their fresh-baked breads for the road! http://www.hushharborartisanbak ery.com/ 28 Instagram 29 30 - All posts will include an image or link with image. Some posts will be modified for Twitter to fit the limited character count. - Instagram links will be shared on Facebook sparingly and only when the images are fan regrams, otherwise content will be shared on all 3 platforms separately. - Content is subject to change based on timely news, metrics and trends. - In an effort to spend more time creating quality content and engagement among fans, we are reducing posts to 6 days a week. @Crazy Sushi Fever is a sushi-lovers paradise! This place has great sushi and local beers on tap. The menu is huge and has lots of delicious food to choose from so it is great for the whole family! https://www.facebook.com/pages/Crazy -Sushi-Fever/189852897798447?fref=ts @TheraBee Honey in Atascadero is not only concerned with the pureness of their honey, but also with the survival of their bees, since bees are responsible for 1/3 of every mouthful of food we eat! Learn more about them here! (Share honey photo) http://therabeehoney.com/ POST-FREE DAY ITEM NUMBER: TBID C-3 DATE: 09/15/15