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HomeMy WebLinkAboutTBID_2015-09-15_ Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, September 15, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Michael Wambolt, Springhill Suites APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – August 18, 2015  Action: Board approve the Draft Action Minutes of August 18, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. ATBID Mid-Term Board Opening  Recommendation: Identify process for selecting recommendation to City Council upon receiving letter of resignation from Michael Wambolt resulting from employment change removing him from his position at Springhill Suites.  Fiscal Impact: None. 2. Advertising Opportunity: Visit San Luis Obispo County Magazine – Presentation from Terrie Banish and Amanda Diefenderfer  Recommendation: To pursue placement in the Visit San Luis Obispo County Visitor Guide Magazine.  Fiscal Impact: $1,260 - $6,900 depending on ad size selection. 3. Membership Opportunity: Central Coast Tourism Council Membership – Presentation from Amanda Diefenderfer  Recommendation: Pursue membership with the Central Coast Tourism Council.  Fiscal Impact: $850 4. TBID Communications: Weekly Eblast – Presentation from Amanda Diefenderfer  Recommendation: Implement a bi-weekly/as-needed regular email communication tool to reach all lodging and tourism stakeholders.  Fiscal Impact: None. 5. Savor Exposure: Shuttle Stop Sandwich Boards – Presentation from Amanda Diefenderfer  Recommendation: Utilize loaned Chamber sandwich boards to communicate Savor stop schedule and invest in printing of updated signage for the sandwich boards.  Fiscal Impact: $670. 6. Savor Main Event Booth: Vendor Schedule and Work Schedule – Presentation from Terrie Banish  Recommendation: Review and accept vendor and work schedule for Main Event booth.  Fiscal Impact: None. 7. Savor Main Event Booth: Décor and SWAG – Verdin Marketing  Recommendation: Review “Savor Checklist” document outlining all booth décor, giveaways and anticipated costs.  Fiscal Impact: $9,943 (note: $670 of total is included in agenda item B5). 8. Visit Atascadero Branding and Website: Next Steps – Presentation by Verdin Marketing & Terrie Banish  Recommendation: Review and accept presentation and provide considerations and feedback for Coraggio Group meeting.  Fiscal Impact: None. C. UPDATES 1. Deputy City Manager Update – Terrie Banish a. Chamber Showcase Mixer – September 17, 4 – 7 p.m. b. Coraggio Group Special Meeting – September 25, 9 a.m. – 2 p.m. c. Colony Days – October 17 d. Zoo Boo – October 24 e. City Hall Tours – New schedule & new hours i. Wednesday, 12 – 2 p.m., Friday & Saturday 1 – 4 p.m., all other tours by appointment f. Savor Shuttle Details – Sunken Gardens pickup information: $10 per person, pickup times are 10:15am, 11am, 2pm, 3pm, 4pm on Saturday and Sunday. Hotel Savor Shuttle is for hotel guests. 2. Budget Report – Amanda Diefenderfer 3. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting. Atascadero Tourism Business Improvement District (ATBID) WELCOME TO THE ATBID MEETING The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m. Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered by the Advisory Board in the order of the printed Agenda. Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are either read into the record or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting or service. TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized. 1. Give your name for the record (not required) 2. State the nature of your business. 3. All comments are limited to 3 minutes. 4. All comments should be made to the Chairperson and Advisory Board. 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present. This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed cop y of your presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence and turn in your printed copy. TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code) Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce when the public comment period is open and will request anyone interested to address the Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment in any way: 1. You must approach the lectern and be recognized by the Chairperson 2. Give your name (not required) 3. Make your statement 4. All comments should be made to the Chairperson and Advisory Board 5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other individual, absent or present 6. All comments limited to 3 minutes The Chairperson will announce when the public comment period is closed, and thereafter, no further public comments will be heard by the Advisory Board.