HomeMy WebLinkAboutTBID_2015-08-18_Agenda Packet
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, August 18, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Jiten Patel, Best Western Plus Colony Inn
Board Member Michael Wambolt, Springhill Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – July 21, 2015
Recommendation: Board approve the Draft Action Minutes of July 21,
2015. [City Manager’s Office]
B. BUSINESS ITEMS
1. Confirm ATBID Advisory Board Appointees for Marketing Committee
Recommendation: Nominate and confirm two ATBID Advisory Board
Members to serve as the marketing committee representatives.
Fiscal Impact: None.
2. Consideration of Recommending to the City Council to Amend the
Atascadero Municipal Code (AMC) Regarding Membership Requirements
and Length of Terms for the ATBID Advisory Board – Presentation from
City Staff
Recommendation:
The City Clerk recommends:
Advisory Board:
1. Do not recommend to the City Council to remove the language,
“or other representatives holding the written consent of the lodging
business owner within the ATBID area.” from the AMC; and,
2. Recommend to the City Council to amend the AMC Section 3 -
16.07(c) to state that all Board Members shall serve staggered two -
year terms.
Fiscal Impact: None.
3. Savor Main Event Shuttle Magnets
Recommendation: Advisory Board to approve utilization of TBID budget to
support purchasing a magnet for placement on the side of the additional
Savor Main Event shuttles servicing Atascadero hotels.
Fiscal Impact: $599 - $761.
4. Savor Main Event Shuttle Schedule
Recommendation: Advisory Board to approve the schedule for additional
Savor Main Event shuttles servicing Atascadero hotels.
Fiscal Impact: None.
5. Savor Main Event Booth Presence and SWAG – Presentation from Verdin
Marketing
Recommendation: Approve the presented booth concept for
implementation in the ATBID and City of Atascadero shared Main Event
booth at Savor the Central Coast.
Fiscal Impact: Up to $10,000 of shared funds with the City of Atascadero
as the previously approved event execution budget.
6. Visit Atascadero Website Audit – Presentation from Verdin Marketing
Recommendation: Review website audit completed by Verdin Marketing
on visitatascadero.com. Direct Verdin Marketing to pursue one of the
recommended options for improvement:
o Option 1 to work with existing site; or
o Option 2 to create a new site
OR
o Direct Verdin Marketing to present other options for the ATBID
at a future meeting.
Fiscal Impact: Up to $25,000.
C. UPDATES
1. Deputy City Manager Update – Terrie Banish
a. Savor the Central Coast Proclamation, September 8th at City Council
Meeting
b. Billboard Update – Six billboards along 101 Fwy through Atascadero
c. Hot El Camino Cruise Nite, August 21; Car Show, August 22
d. Charles Paddock Zoo 60th Birthday Celebration, September 5 - 7
2. TOT Revenue Report – Terrie Banish
3. Visit CA Visitor’s Guide co-op through Visit San Luis Obispo County – Amanda
Diefenderfer
4. City of Atascadero Branding – Update with logos presented July 14th & results
from August 11 City Council meeting – Ashlee Akers
5. Marketing Update – Ashlee Akers
a. Verdin Marketing Monthly Report
D. BOARD MEMBER COMMENTS:
E. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470-
3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the
City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.
ITEM NUMBER: TBID A-1
DATE: 08/18/15
Atascadero TBID
July 21, 2015
Page 1 of 5
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Tuesday, July 21, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
A. OATH OF OFFICE
1. Administration of Oaths of Office – New Board Members Tom O’Malley and
Michael Wambolt will be sworn in by City Clerk Marcia Torgerson
City Clerk Torgerson conducted the Oath of Office for newly appointed Board Members
Tom O’Malley and Michael Wambolt.
CALL TO ORDER:
Vice Chairperson Sohi called the meeting to order at 2:09 p.m.
ROLL CALL:
Present: Board Members Alexander, Wambolt, O’Malley, and Vice
Chairperson Sohi
Absent: Chairperson Patel
Staff Present: Destination Manager Amanda Diefenderfer, Marketing Consultant
Ashlee Akers, and Deputy City Manager / City Clerk Marcia
McClure Torgerson.
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Board Member
Alexander to approve the agenda.
Motion passed 4:0 by a roll call vote. (Patel absent)
ITEM NUMBER: TBID A-1
DATE: 08/18/15
Atascadero TBID
July 21, 2015
Page 2 of 5
PUBLIC COMMENT: None
B. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – June 16, 2015
Action: Board approve the Draft Action Minutes of June 16, 2015. [City
Manager’s Office]
MOTION: By Vice Chairperson Sohi and seconded by Board Member
Alexander to approve the Consent Calendar.
Motion passed 4:0 by a roll call vote. (Patel absent)
C. BUSINESS ITEMS
1. Election of Chairperson and Vice Chairperson for the Atascadero Tourism
Business Improvement District
Recommendation: Advisory Board to elect one member to serve as
Chairperson and elect one member to serve as Vice Chairperson for the
TBID Advisory Board for the Atascadero Tourism Business Improvement
District.
Fiscal Impact: None.
MOTION: By Board Member Alexander and seconded by Vice
Chairperson Sohi to nominate Board Member O’Malley for
Chairperson.
Motion passed 4:0 by a roll call vote. (Patel absent)
MOTION: By Chairperson O’Malley and seconded by Board Member
Wambolt to nominate Board Member Sohi for Vice
Chairperson.
Motion passed 4:0 by a roll call vote. (Patel absent)
2. Legal Requirements of Board and Board Members
Recommendation: Receive oral presentation regarding the Brown Act and
the California Fair Political Practices Commission requirements.
Fiscal Impact: None.
Deputy City Manager/City Clerk Torgerson explained the requirements of the Brown
Act, Political Reform Act, and Public Records Act as it pertains to the Advisory Board.
The Advisory Board received the oral report.
ITEM NUMBER: TBID A-1
DATE: 08/18/15
Atascadero TBID
July 21, 2015
Page 3 of 5
3. ATBID Operations – Resolution Amending Bylaws of the Atascadero
Tourism Business Improvement District
Recommendation: Advisory Board to adopt the Draft Resolution of the
Atascadero Tourism Business Improvement District amending the Bylaws
for the Advisory Board that were initially adopted in June 2013.
Fiscal Impact: None.
Destination Manager Diefenderfer gave the staff report and answered questions from
the Board.
PUBLIC COMMENT: None
MOTION: By Vice Chairperson Sohi and seconded by Board Member
Alexander to adopt the Draft Resolution, amending the Bylaws
for the Advisory Board that were initially adopted in June 2013.
Motion passed 4:0 by a roll call vote. (Resolution No. TBID
2015-002)
Board Member Patel arrived at 3:11 p.m.
4. Marketing Committee – In Light of Some Committee Structure Restrictions
to Maintain Compliance with the Brown Act, Re-approach the Structure of
the Marketing Committee
Recommendation: Advisory Board:
1. Take no action and maintain the structure of the marketing committee
as appointed at the June 16, 2015 Board Meeting;
OR
2. Re-structure the marketing committee to have two (2) ATBID Advisory
Board members with the ability to hold meetings that may or may not
open to the public and to make recommendations back to the ATBID
Advisory Board.
Fiscal Impact: None.
Destination Manager Diefenderfer gave the staff report and answered questions from
the Board.
PUBLIC COMMENT:
The following citizens spoke on this item: Heather Moreno and Jessica Sohi.
Chairperson Patel closed the Public Comment period.
ITEM NUMBER: TBID A-1
DATE: 08/18/15
Atascadero TBID
July 21, 2015
Page 4 of 5
MOTION: By Vice Chairperson Sohi and seconded by Board Member
Wambolt to re-structure the marketing committee created at
the June 16th Board meeting, to have two (2) ATBID Advisory
Board Members with the ability to hold meetings that may or
may not be open to the public and to make recommendations
back to the ATBID Advisory Board.
Motion passed 5:0 by a roll call vote.
Chairperson O’Malley stated that he will appoint, on an interim basis,
Vice Chairperson Sohi and Board Member Alexander to this marketing committee
until the next Board meeting in August
when a formal appointment process will be conducted.
5. Advertising Opportunity – Co-Op advertising purchase opportunity through
Visit San Luis Obispo County in the Visit California Visitor’s Guide
Recommendation: Advisory Board:
1. Commit to the opportunity to participate in the Co -Op advertising
purchase;
OR
2. Turn down the opportunity to participate in the Co-Op advertising
purchase.
Fiscal Impact: $6,500.
Destination Manager Diefenderfer gave the staff report and answered questions from
the Board.
PUBLIC COMMENT: None
MOTION: By Board Member Patel and seconded by Vice Chairperson
Sohi to commit to the opportunity to participate in the co-op
advertising purchase for the Visit California magazine, not to
exceed $8,500.00 and subject to Verdin’s access to the Visit
Atascadero website and social media.
Motion passed 5:0 by a roll call vote.
D. UPDATES
1. Deputy City Manager Update – Deputy City Manager Torgerson distributed
copies of the City’s Conflict of Interest Code that requires Board Members to file
Statements of Economic Interests, and Ordinance No. 568 that created the
ATBID.
2. City of Atascadero Branding – Verdin rep Ashlee Akers shared the black & white
logos that were presented to the City Council on July 14th
ITEM NUMBER: TBID A-1
DATE: 08/18/15
Atascadero TBID
July 21, 2015
Page 5 of 5
3. Additional Savor Main Event Shuttle Update – Jessica Sohi gave a brief report on
the Shuttle arrangements.
4. Savor Adventure Tour Update – Destination Manager Diefenderfer stated the
adventure tours are progressing nicely.
5. Savor Booth Presence Update – Destination Manager Diefenderfer stated she
will be preparing a list for booth workers, looking for volunteers.
E. BOARD MEMBER COMMENTS: None
F. ADJOURNMENT
Chairperson O’Malley adjourned the meeting at 4:14 p.m.
MINUTES PREPARED BY:
______________________________________
Marcia McClure Torgerson, C.M.C.
Deputy City Manager / City Clerk
ITEM NUMBER: TBID B-2
DATE: 08/18/15
Atascadero Tourism Business
Improvement District Advisory Board
City Clerk’s Office
Consideration of Recommending to the City Council to Amend
the Atascadero Municipal Code (AMC) Regarding
Membership Requirements and Length of Terms
for the ATBID Advisory Board
RECOMMENDATIONS:
The City Clerk recommends:
Advisory Board:
1. Do not recommend to the City Council to remove the language, “or other
representatives holding the written consent of the lodging business owner within
the ATBID area.” from the AMC; and,
2. Recommend to the City Council to amend the AMC Section 3 -16.07(c) to state
that all Board Members shall serve staggered two-year terms.
DISCUSSION:
Membership Requirements
The Atascadero City Council established the ATBID in April of 2013 by adopting
Ordinance No. 568. This Ordinance is now Title 3 Chapter 16 of the Atascadero
Municipal Code (AMC). Section 3-16.07(b) of the AMC states the membership
requirements for the ATBID Advisory Board:
(b) Membership on the ATBID Advisory Board is limited to lodging business
owners or employees or other representatives holding the written consent of the
lodging business owner within the ATBID area. To sponsor a member on the
ATBID Advisory Board, each lodging business must have fully paid its ATBID
assessment at the time of appointment, and remain fully paid during the term of
that representative’s membership on the Board.
There has been some discussion at previous Advisory Board meetings about the
wording of this Section of the AMC. Specifically, there has been some comments about
ITEM NUMBER: TBID B-2
DATE: 08/18/15
removing, “or other representatives holding the written consent of the lodging business
owner within the ATBID area.”
The City Clerk has reviewed this Section with the City Attorney regarding the possibility
of removing this phrase. It is the City Attorney’s opinion that this membership
requirement language is typical of most cities and it would be best to leave it in the
AMC, especially since Atascadero does not have an abundance of lodging facilities and
has already had to resort to appointing non-lodging persons due to the fact that no
lodging owners or employees were interested in filling recent vacancie s. Without this
language in the AMC, Atascadero would have been unable to fill the recent vacancies.
If the Advisory Board gives the City Clerk direction to propose to the City Council on the
Advisory Board’s behalf to remove this language, she will take that recommendation to
the City Council.
Advisory Board Members’ Terms
Section 3-16.07(c) of the AMC states regarding the terms for Board Members:
(c) ATBID Advisory Board members will serve staggered terms with three (3) members
serving three (3) year terms and two (2) members serving two (2) year terms.
The City Clerk also reviewed this Section with the City Attorney realizing that this
section should have stated that these terms are the initial terms for the first Board
Members. Language should be added to clarify the terms for all subsequent Board
Members. The City Attorney stated that all the terms should be two years, staggered
with three Board Members with the same expiration date, and two Board Members with
their terms expiring the following year.
The City Clerk will be proposing to the City Council the following language to amend this
Section of the AMC:
(c) The initial ATBID Advisory Board Members will serve staggered terms with
three (3) members serving three (3) year terms and two (2) members serving two (2)
year terms. All subsequent Board Members will serve staggered terms of two (2) year
terms.
If the Advisory Board gives the City Clerk direction to propose to the City Council on the
Advisory Board’s behalf to recommend different terms than proposed above, she will
take the Advisory Board’s recommendation to the City Council.
FISCAL IMPACT: None
ATTACHMENTS: None
Atascadero TBID
PROJECT: VEHICLE MAGNETS FOR SAVOR
LAST UPDATED: 7/21/15
GENOA GRAPHICS
Quantity Unit Price Cost Sales Tax Total
2 $162.00 $300.00 $24.00 $324.00
3 $162.00 $450.00 $36.00 $486.00
Design and coordination $275.00
TOTAL $599-$761
Order is subject to 10% over or under run. Price guaranteed for 30 days. Please initial and fax back to Verdin at 541-9007.
Quantity
Vendor
Client Signature
Vehicle Magnets: Full color 48"x24" vehicle magnet
ITEM NUMBER: TBID B-3
DATE: 08/18/15
ITEM NUMBER: TBID B-4
DATE: 08/18/15
ITEM NUMBER: TBID B-4
DATE: 08/18/15
ITEM NUMBER: TBID B-4
DATE: 08/18/15
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
RECOMMENDATION from verdin
ATBID – SAVOR Concept Sheet
CONCEPT FOR BOOTH
CONTEXT: For the SAVOR booth we want to give visitors a taste of what Atascadero is all about. Live demos
would be the core attraction showcasing local crafters such as breweries, winemakers, restaurateurs, olive
oil, lavender farm, etc. This experience will introduce visitors and residents to the new brand and the type
of relaxed vibe you can expect when visiting Atascadero.
For the booth layout, we envision a beautiful Visit Atascadero sign printed on fabric nice and large, front
and center hung by two wood posts on each end. The background could be a burlap backdrop with fabric
cord running across with lavender and hops bushels. We could possibly incorporate the bushels into a booth
giveaway. See below for visual reference.
Another great way to bring in some of the Tent City history is creating a feeling similar to the image below.
The striped tent would not cover the entire space, just frame the background. We would also like to
incorporate wine barrels as tables for people to enjoy their local demo offerings.
ITEM NUMBER: TBID B-5
DATE: 08/18/15
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
RECOMMENDATION from verdin
Due to the Volvo Sponsorship, we cannot include a vintage truck, which is our initial idea. We could create
a truck façade that would stand near a stage that people can take pictures with and featured on the door of
the truck would be a Visit Atascadero logo sticker.
CONCEPTS FOR GIVEAWAYS
• Keychain bottle opener with Visit Atascadero
logo
• Wall bottle opener for peoples homes
ITEM NUMBER: TBID B-5
DATE: 08/18/15
Savor Booth Photos 2014-2011
Savor Booth Photos 2014-2011
Savor Booth Photos 2014-2011
Savor Booth Photos 2014-2011
Savor 2013
Savor Booth Photos 2014-2011
Savor 2012
Savor Booth Photos 2014-2011
Savor 2011
Savor Booth Photos 2014-2011
Savor 2011
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
ITEM NUMBER: TBID C-2
DATE: 08/18/15
REPORT from verdin
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
!
Atascadero TBID Monthly Update
AUGUST 11, 2015
Rebrand
As discussed at the last meeting, the Verdin team was selected by the City to rebrand Visit Atascadero. This
initiative has two goals in mind:
• Bring outside visitors to come, sleep, spend
• Entice SLO County residents to stay, spend, enjoy
Verdin presented three logo options to City Council on July 14 and council requested to refine logo 1 and
explore bringing elements of logo 2 into the brand through the look and feel, for example the website,
social media, advertising, etc. Below is the refined logo that is being presented at the August 11 meeting.
Verdin is also presenting two color palettes and tagline ideas that align with the ATBID and City goals. We
will report the decision at the August ATBID meeting as this rebrand needs to be completed to execute the
ATBID marketing plan effectively.
Social Media
Verdin gained access to the Visit Atascadero Facebook page on July 27, 2015. We worked on getting access
to the Visit Atascadero Twitter account, however past login information was unavailable so we created a
new Twitter handle @AtascaderoCA. We also created the Instagram account and have begun implementing
the August social media calendar that is attached in this packet.
ITEM NUMBER: TBID C-4 & C-5
DATE: 08/18/15
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
!!
!!!
!
!
!
2
Website
Verdin received access to the website CMS on July 23, 2015 and conducted an assessment to provide a
recommendation to the City and ATBID for website updates. Below is the assessment report:
Summary
The current Visit Atascadero website (www.visitatascadero.com) is a relatively straightforward tourism-
based site built on the WordPress platform. WordPress has several well-known vulnerabilities, and must be
updated frequently to avoid being open to exploits. The site, however, is currently only being updated for
maintenance purposes which include, profile contact information updates, grammar, checking business
licenses, etc. and it is likely vulnerable. WordPress can also hinder functionality of more in-depth web
development. Due to the complete lack of SEO in place, the site could be rebuilt with virtually no negative
effect on search rankings.
Findings:
• With the exception of one page out of 158 total, there is no SEO in place. This includes metatags,
titles, descriptions, keywords, etc.
• The media hosted on the site is also devoid of basic SEO practices, including captions, alt text,
descriptions, etc.
• The main drop-down navigation bar is a bit overloaded with options, particularly in the breakout menus
that expand when hovered over. This would operate much more effectively with minimal hover
expansion, (if any), which points people to a landing page that contains more detailed options.
• The homepage has three grid-style images just above the initial fold, with seven more below the fold.
Having these three grid spaces above the fold rotate between the ten different slides would be a much
more effective use of the home page real estate.
• The main hero image on the home page could also benefit from being shorter in height, allowing more
content to be displayed above the fold.
• The main hero images do not link to their respective sections of the site.
• The testimonial section near the bottom of the home page looks nice, but the actual quotes carry little
weight due to the anonymity of the subjects. Getting some testimonials attached to real names will go
far in having an impact on users of the site and lending credibility to the testimonials themselves.
• The Wordfence plugin is being used to block spam IPs and track failed login attempts, which is a good
security measure.
• The site does feature basic responsiveness to varying screen sizes.
• The only social buttons featured are for email, Facebook and Flickr. Buttons to any and all other social
channels should be added.
The current ATBID website budget is $5,000 and covers content updates for brand message, visual
enhancements, and minor keyword research and SEO. After assessing the site, Verdin would like to present
two options moving forward. One option is updating the current site using the current functionality and the
ITEM NUMBER: TBID C-4 & C-5
DATE: 08/18/15
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
!!
!!!
!
!
!
3
second option is creating an entirely new site. We are working on pricing for both options and will present
them at the August ATBID meeting for review.
SAVOR the Central Coast
Verdin has been working closely with the SAVOR the Central Coast team on the social media efforts
(reviewing posts content and providing feedback), as well as idea generation for the Atascadero booth. We
presented a concept sheet to Terrie and Amanda for initial review and will be discussing the details with
the ATBID board at the August meeting. Below is our current concept that provides an overview of how we
envision the Atascadero booth coming to life and launching the new brand.
BOOTH CONCEPT
CONTEXT: For the SAVOR booth we want to give visitors a taste of what Atascadero is all about. Live demos
would be the core attraction showcasing local crafters such as breweries, winemakers, restaurateurs, olive
oil, lavender farm, etc. This experience will introduce visitors and residents to the new brand and the type
of relaxed vibe you can expect when visiting Atascadero.
For the booth layout, we envision a beautiful Visit Atascadero sign printed large on fabric, front and center
hung by two wood posts on each end. The background could be a burlap backdrop with fabric cord running
across with lavender and hops bushels. We could possibly incorporate the bushels into a booth giveaway.
See below for visual reference.
Another great way to bring in some of the Tent City history is creating a feeling similar to the image below.
The striped tent would not cover the entire space, just frame the background. We would also like to
incorporate wine barrels as tables for people to enjoy their local demo offerings.
ITEM NUMBER: TBID C-4 & C-5
DATE: 08/18/15
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
!!
!!!
!
!
!
4
Currently, we are working the SAVOR the Central Coast team to see if we can include a restored vintage
truck into our booth. This would give good visual impact and bring in the brands rustic, down-to-earth vibe
that is part of our brand message. We will be confirming this option next week and can report back to the
ATBID on the possibility.
GIVEAWAY IDEAS
• Keychain bottle opener with Visit Atascadero logo
• Wall bottle opener for homes
• Lavender bushels at booth
VAN/BUS MAGNETS
Verdin connected with Jessica Sohi and Mike Linn from SLO Safe Ride on bus magnet options to introduce
and launch the new Visit Atascadero brand. Mike is very excited for the ATBID to utilize his services and
looks forward to finding opportunities for future promotion. Attached is the estimate to design and print
the magnets for the SAVOR event.
ITEM NUMBER: TBID C-4 & C-5
DATE: 08/18/15
prepared by
Atascadero, CA August 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Instagram 1 2
Bring the whole family out to the
Sunken Gardens Park tonight for a
free screening of @Disney Pixar’s
Big Hero 6! Bring blankets and
lowback chairs, the show starts at
8:15pm! (Share event flyer)
POST-FREE DAY
3 4 Boost $85 5 6 Instagram 7 Instagram 8 9
POST-FREE DAY POST-FREE DAY Summer adventure is waiting for
you in Atascadero! There’s still
time to book an end-of-summer
vacation and make some awesome
family memories.
http://www.visitatascadero.com/l
odging
POST-FREE DAY Have you had a chance to
experience the fare at @Fig
Good Food? This tiny place
serves up big flavors on their
ever-changing menu.
http://www.figgoodfood.com/
Spend a gorgeous summer evening
tonight with @The JD Project as
they play a free show from 6:30-
8:30 at the Atascadero Lake Park
Bandstand! (Share event flyer)
POST-FREE DAY
10 11 Boost $85 12 Instagram 13 14 15 16
POST-FREE DAY POST-FREE DAY Have you experienced the incredible
DBOX motion chairs at @Galaxy
Theatres Atascadero? Feel like a part of
the film with these seats that move
along with the action on screen! Learn
more here:
http://www.visitatascadero.com/galaxy-
theatres-atascadero
Hot El Camino Cruise Nite is coming up
next Friday! What’s your favorite type of
car to see at the event?
A. Hot rods
B. Restorations
C. Low-riders
D. Muscle cars
(Share event flyer)
#FunFactFriday – The @Steve
Martin / @Rick Moranis film
“My Blue Heaven” was
partially filmed in Atascadero.
(Share My Blue Heaven film
poster)
POST-FREE DAY POST-FREE DAY
Boost $85 17 18 19 20 Instagram 21 Instagram 22 23
Are you going to this year’s
@SAVOR the Central Coast? Join
us at the main event for a beer
and cider tasting demo! #IPAtown
#craftedinatascadero
http://www.savorcentralcoast.com
/
POST-FREE DAY POST-FREE DAY POST-FREE DAY Head downtown this evening
to Cruise the Nite Away at the
2015 Hot El Camino Cruise
Nite! Come check out some of
the hottest cars in the North
County from 6:30-8:30!
(Share event flyer)
Did you know that Atascadero’s very
own Heilmann Park has a @PDGA-
recognized, 18-hole disc golf course?
Come experience this beautiful course,
surrounded by grassy fields and
gorgeous oak trees, which has an
average PDGA rating of 4/5!
http://www.pdga.com/course-
directory/course/heilmann-park
POST-FREE DAY
24 Boost $85 25 26 Instagram 27 Instagram 28 29 30
POST-FREE DAY Atascadero has so much to
offer everyone in the
family! Start planning your
adventure today.
http://www.visitatascader
o.com/lodging
POST-FREE DAY #ThrowbackThursday –
Share historic photo of
Atascadero with brief
description
#FunFactFriday - @The Big
Bang Theory and @Roseanne
actor @Johnny Galecki owns
property just outside
Atascadero and is frequently
seen around town. (Share Big
Bang Theory photo)
POST-FREE DAY POST-FREE DAY
31
POST-FREE DAY
ITEM NUMBER: TBID C-5
DATE: 08/18/15