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HomeMy WebLinkAboutTBID_2015-08-18_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, August 18, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Tom O’Malley, Portola Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Jiten Patel, Best Western Plus Colony Inn Board Member Michael Wambolt, Springhill Suites APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – July 21, 2015  Recommendation: Board approve the Draft Action Minutes of July 21, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. Confirm ATBID Advisory Board Appointees for Marketing Committee  Recommendation: Nominate and confirm two ATBID Advisory Board Members to serve as the marketing committee representatives.  Fiscal Impact: None. 2. Consideration of Recommending to the City Council to Amend the Atascadero Municipal Code (AMC) Regarding Membership Requirements and Length of Terms for the ATBID Advisory Board – Presentation from City Staff  Recommendation: The City Clerk recommends: Advisory Board: 1. Do not recommend to the City Council to remove the language, “or other representatives holding the written consent of the lodging business owner within the ATBID area.” from the AMC; and, 2. Recommend to the City Council to amend the AMC Section 3 - 16.07(c) to state that all Board Members shall serve staggered two - year terms.  Fiscal Impact: None. 3. Savor Main Event Shuttle Magnets  Recommendation: Advisory Board to approve utilization of TBID budget to support purchasing a magnet for placement on the side of the additional Savor Main Event shuttles servicing Atascadero hotels.  Fiscal Impact: $599 - $761. 4. Savor Main Event Shuttle Schedule  Recommendation: Advisory Board to approve the schedule for additional Savor Main Event shuttles servicing Atascadero hotels.  Fiscal Impact: None. 5. Savor Main Event Booth Presence and SWAG – Presentation from Verdin Marketing  Recommendation: Approve the presented booth concept for implementation in the ATBID and City of Atascadero shared Main Event booth at Savor the Central Coast.  Fiscal Impact: Up to $10,000 of shared funds with the City of Atascadero as the previously approved event execution budget. 6. Visit Atascadero Website Audit – Presentation from Verdin Marketing  Recommendation: Review website audit completed by Verdin Marketing on visitatascadero.com. Direct Verdin Marketing to pursue one of the recommended options for improvement: o Option 1 to work with existing site; or o Option 2 to create a new site OR o Direct Verdin Marketing to present other options for the ATBID at a future meeting.  Fiscal Impact: Up to $25,000. C. UPDATES 1. Deputy City Manager Update – Terrie Banish a. Savor the Central Coast Proclamation, September 8th at City Council Meeting b. Billboard Update – Six billboards along 101 Fwy through Atascadero c. Hot El Camino Cruise Nite, August 21; Car Show, August 22 d. Charles Paddock Zoo 60th Birthday Celebration, September 5 - 7 2. TOT Revenue Report – Terrie Banish 3. Visit CA Visitor’s Guide co-op through Visit San Luis Obispo County – Amanda Diefenderfer 4. City of Atascadero Branding – Update with logos presented July 14th & results from August 11 City Council meeting – Ashlee Akers 5. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.