HomeMy WebLinkAboutTBID_2015-07-21_Agenda Packet
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Tuesday, July 21, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Jiten Patel, Best Western Plus Colony Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.
A. CONSENT CALENDAR
1. Advisory Board Draft Action Minutes – June 16, 2015
Action: Board approve the Draft Action Minutes of June 16, 2015. [City
Manager’s Office]
B. OATH OF OFFICE
1. Administration of Oaths of Office – New Board Members Tom O’Malley and
Michael Wambolt will be sworn in by City Clerk Marcia Torgerson
C. BUSINESS ITEMS
1. Election of Chairperson and Vice Chairperson for the Atascadero Tourism
Business Improvement District
Recommendation: Advisory Board to elect one member to serve as
Chairperson and elect one member to serve as Vice Chairperson for the
TBID Advisory Board for the Atascadero Tourism Business Improvement
District.
Fiscal Impact: None.
2. Legal Requirements of Board and Board Members
Recommendation: Receive oral presentation regarding the Brown Act and
the California Fair Political Practices Commission requirements.
Fiscal Impact: None.
3. ATBID Operations – Resolution Amending Bylaws of the Atascadero
Tourism Business Improvement District
Recommendation: Advisory Board to adopt the Draft Resolution of the
Atascadero Tourism Business Improvement District amending the Bylaws
for the Advisory Board that were initially adopted in June 2013.
Fiscal Impact: None.
4. Marketing Committee – In Light of Some Committee Structure Restrictions
to Maintain Compliance with the Brown Act, Reapproach the Structure of
the Marketing Committee
Recommendation: Advisory Board:
1. Take no action and maintain the structure of the marketin g committee
as appointed at the June 16, 2015 Board Meeting;
OR
2. Re-structure the marketing committee to have two (2) ATBID Advisory
Board members with the ability to hold meetings that may or may not
open to the public and to make recommendations back to the ATBID
Advisory Board.
Fiscal Impact: None.
5. Advertising Opportunity – Co-Op advertising purchase opportunity through
Visit San Luis Obispo County in the Visit California Visitor’s Guide
Recommendation: Advisory Board:
1. Commit to the opportunity to participate in the Co -Op advertising
purchase;
OR
2. Turn down the opportunity to participate in the Co-Op advertising
purchase.
Fiscal Impact: $6,500.
D. UPDATES
1. Deputy City Manager Update – None
2. City of Atascadero Branding – Black & White logos available as of July 14th –
Ashlee Akers
3. Additional Savor Main Event Shuttle Update – Jessica Sohi & Ashlee Akers
4. Savor Adventure Tour Update – Amanda Diefenderfer
5. Savor Booth Presence Update – Amanda Diefenderfer
6. Marketing Update – Ashlee Akers
a. Verdin Marketing Monthly Report
E. BOARD MEMBER COMMENTS
F. ADJOURNMENT
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470-
3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the
City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting .
Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Tuesday of each month at 2:00 p.m.
Board meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are
considered by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection during City Hall
business hours at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website,
www.atascadero.org. All documents submitted by the public during Advisory Board meetings that are
either read into the record or referred to in their statement will be noted in the minutes and available for
review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a City meeting or other services offered by this Ci ty, please contact the City Manager’s Office or the
City Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time
when services are needed will assist the City staff in assuring that reasonable arrangements can b e
made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience
wishing to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Chairperson and Advisory Board.
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum
of 30 minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish
to use a computer presentation to support your comments, you must notify the City Clerk's office at least
24 hours prior to the meeting. Digital presentations must be brought to the meeti ng on a USB drive or
CD. You are required to submit to the City Clerk a printed copy of your presentation for the record.
Please check in with the City Clerk before the meeting begins to announce your presence and turn in
your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the
subject, staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will
announce when the public comment period is open and will request anyone interested to address the
Advisory Board regarding the matter being considered to step up to the lectern. If you wish to speak for,
against or comment in any way:
1. You must approach the lectern and be recognized by the Chairperson
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Chairperson and Advisory Board
5. No person shall be permitted to make slanderous, profane or negative personal remarks
concerning any other individual, absent or present
6. All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further
public comments will be heard by the Advisory Board.
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 1 of 6
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Tuesday, June 16, 2015 at 2:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Room 106
Atascadero, California
CALL TO ORDER:
Vice Chairperson Sohi called the meeting to order at 2:05 p.m.
ROLL CALL:
Present: Board Members Helbert, Alexander, and Vice Chairperson Sohi
Absent: Chairperson Patel and Board Member Hendy
Staff Present: Destination Manager Amanda Diefenderfer, Marketing Consultant
Ashlee Akers, Deputy City Manager/ City Clerk Marcia Torgerson
and Deputy City Manager/ Outreach, Promotions, Events Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Vice Chair Sohi and seconded by Board Member Helbert to
approve the agenda.
Motion passed 3:0 by a voice vote.
PUBLIC COMMENT: None
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – May 19, 2015
Action: Board approves the Draft Action Minutes of May 19, 2015. [City
Manager’s Office]
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 2 of 6
MOTION: By Vice Chair Sohi and seconded by Board Member Alexander
to approve the Consent Calendar.
Motion passed 3:0 by a voice vote.
B. BUSINESS ITEMS
1. ATBID Operations - Budget Development
Action: Board to approve or amend proposed budget. Then to recommend
for presentation to City Council.
Fiscal Impact: $243,830
Destination Manager Diefenderfer reviewed the ATBID 2015/16 Budgeted P&L
Projections and took the Board through each element of the budget. She further
mentioned any “reactive advertising” would be for those instances where something
comes along that the Board would like to do and cannot pass up that are above and
beyond the annual amount of advertising comm itted to Verdin’s annually planned
advertising.
PUBLIC COMMENT: None
MOTION: By Vice Chair Sohi and seconded by Board Member Helbert to
approve the proposed budget.
Motion passed 3:0 by a voice vote.
2. Marketing Plan
Action: Board to approve or amend final marketing plan as prepared by
Verdin Marketing.
Fiscal Impact: $75,000
Destination Manager Diefenderfer clarified that Verdin is $75,000 Total and the $26,000
under #3 Media Budget is a part of that total. Marketing Consultant Akers further
explained that each month she will review the analytics with the Board to make sure the
campaign is performing well.
Vice Chair Sohi questioned how the Pandora advertising works and Ashlee Akers with
Verdin clarified that Pandora works best especially with video and it should be
purchased in three month increments for maximum performance.
PUBLIC COMMENT: None
MOTION: By Vice Chair Sohi and seconded by Board Member Alexander
to approve the final marketing plan prepared by Verdin
Marketing.
Motion passed 3:0 by a voice vote.
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 3 of 6
3. Media Budget
Action: Verdin Marketing to provide detailed budget outlining specific outlets
and amounts for the utilization of the approved advertising budget.
Fiscal Impact: $26,000
Ashlee Akers with Verdin reviewed budget specifics and answered concerns that the
media mix can change if the Board is not seeing the results they expect.
PUBLIC COMMENT:
The following citizen spoke during Public Comment: Heather Moreno
MOTION: By Vice Chair Sohi and seconded by Board Member Helbert to
approve the media budget.
Motion passed 3:0 by a voice vote.
4. Mid State Fair, Brews & Blues Sponsorship Opportunity
Action: Board to discuss then approve or deny sponsorship opportunity.
Fiscal Impact: $10,000
Destination Manager Diefenderfer reviewed proposed sponsorship opportunity specifics
with the Board.
PUBLIC COMMENT:
The following citizens spoke during Public Comment: Tom O’Malley and Jessica Sohi .
Vice Chairperson Sohi closed the PUBLIC COMMENT period.
MOTION: By Vice Chair Sohi and seconded by Board Member Helbert to
deny the sponsorship opportunity and direct Jessica Sohi to
connect with the Paso Robles Event Center about
opportunities for an annual partnership that covers a full
annual period prior to the start of 2016.
Motion passed 3:0 by a voice vote.
5. Additional Savor Main Event Shuttle
Action: Board to consider opportunity to add additional shuttle services from
Atascadero hotels during the Savor Main Event
Fiscal Impact: TBD
Jessica Sohi presented the shuttle pricing for running a continuous loop during the Main
Event. It was discussed that timing would allow for three complete loops each day. She
noted that these are the same prices as for the Atascadero Wine festival and reviewed
the seating capacity in the packet.
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 4 of 6
Board Member Helbert questioned the number of loops and to focus on the people at
the hotels. Ashlee Akers mentioned possible advertising opportunities on the side of
the bus. Jessica Sohi to finalize the package with SLO Safe Ride for Sat & Sunday
including magnetic signage.
PUBLIC COMMENT:
The following citizen spoke during Public Comment: Tom O’Malley
Vice Chair Sohi closed the PUBLIC COMMENT period.
MOTION: By Board Member Helbert and seconded by Board Member
Alexander to approve spending up to $3,000 for shuttle
services from Atascadero hotels during the Savor Main Event
Motion passed 3:0 by a voice vote.
6. Marketing Committee
Action: Board to appoint members to compile a marketing committee that will
meet as needed to provide direction for marketing efforts. Com mittee must
include at least one ATBID Board member
Fiscal Impact: None
Destination Manager Diefenderfer explained that the Marketing Committee can have up
to two ATBID Board Members. Ideally the committee would have 5-7 people. in The
TBID’s recommendation to appoint Tom O’Malley and Michael Wambolt Board
Members is on the City Council’s agenda for June 23, 2015. Vice Chairperson Sohi
defined the purpose of a marketing committee is to be a streamlining process with
ATBID’s creative, promotional review and review of social media calendar and focus to
details.
PUBLIC COMMENT:
The following citizen spoke during Public Comment: Tom O’Malley
Vice Chairperson Sohi closed the PUBLIC COMMENT period.
MOTION: By Vice Chairperson Sohi and seconded by Board Member
Helbert to form the Marketing Committee and appoint ATBID
Board Member Michael Wambolt and Board Member Tom
O’Malley as an alternate.
Motion passed 3:0 by a voice vote.
There was Board consensus to invite Jessica Sohi, Linda Hendy, Stacey Medima and
Terrie Banish to be appointed to this committee.
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 5 of 6
C. UPDATES
1. Deputy City Manager Update – Terrie Banish
a. Update on City of Atascadero Special Branding Meeting with Verdin
Marketing – June 11th
b. Highway 41 Corridor Workshop Update
c. Atascadero Zoo – Baby Flamingo Update
Deputy City Manager Banish summarized the Special Branding Meeting with Verdin
Marketing on June 11th as well as the Highway 41 Corridor Workshop Update and
Charles Paddock Zoo baby flamingo.
2. City Clerk Update on Proposed Bylaws – Marcia Torgerson
Deputy City Manager/ City Clerk Torgerson gave an update that we will be amending
the TBID’s ByLaws Resolution and bringing to the Board at the next ATBID meeting.
3. Annual Report – Final copy utilized in renewal with City Council
Destination Manager Diefenderfer explained this will be the structure we will create
through this coming year and will be approved once finished. (Exhibit A)
4. Marketing Update – Ashlee Akers
a. Verdin Marketing Monthly Report
Ashlee Akers with Verdin explained that this will be a placeholder to review the
Marketing Monthly Report and we will have a baseline for the las t six months
D. BOARD MEMBER COMMENTS:
Vice Chair Sohi brought up Billboards.
Destination Manager Diefenderfer mentioned swearing in two new Board Members will
be added to the agenda for the July 21st ATBID meeting.
E. ADJOURNMENT:
MOTION: By Vice Chairperson Sohi and seconded by Board Member
Alexander to adjourn the meeting.
Motion passed 3:0 by a voice vote.
The meeting adjourned at 4:00 pm.
ITEM NUMBER: TBID A-1
DATE: 07/21/15
Atascadero TBID
June 16, 2015
Page 6 of 6
MINUTES PREPARED BY:
Terrie Banish, Deputy City Manager –
Promotions, Outreach, Events
The following exhibit is available for review in the City Clerk’s office:
Exhibit A – Annual Report
The Ralph M. Brown Act
History
The Ralph M. Brown Act, often referred to simply as the “Brown Act,” is found in the
California Government Code, beginning at Section 54950. The Brown Act was first
enacted in the early 1950’s, following a hard-hitting series of newspaper articles
revealing widespread abuses involving secret meetings and secret “deals” being made
by some local governments. The Brown Act has been amended and strengthened
many times since its original enactment, and the process continues. Every year, new
bills are proposed to amend the Act with further provisions or clarifications.
Purpose And Intent
The Brown Act begins with a statement of legislative intent found in Section 54950,
which reads as follows:
“In enacting this chapter, the Legislature finds and declares that the public
commissions, boards and councils and the other public agencies in this State
exist to aid in the conduct of the people’s business. It is the intent of the law that
their actions be taken openly and that their deliberations be conducted openly.
The people of this State do not yield their sovereignty to the agencies which
serve them. The people, in delegating authority, do not give their public servants
the right to decide what is good for the people to know and what is not good for
the people to know. The people insist on remaining informed so that they may
retain control over the instruments they have created.”
Exceptions to the Open Meeting Rule
In addition to requiring that all “meetings” of the legislative body be “open and public,”
the Brown Act carves out certain exceptions to this general requirement, allowing
legislative bodies to meet in “closed session” for certain purposes. These exceptions
include conferring with legal counsel on existing or pending litigation, labor negotiations,
real property transactions, personnel matters involving the hiring, firing, disciplining or
evaluating employees, and for other specified reasons. However, th ese exceptions are
subject to certain conditions regarding the disclosure of the nature of the matters being
discussed, the parties involved, and other pertinent information.
Agenda and Notice Requirements
The Brown Act also requires that an agenda for all “meetings” of the City Council must
be prepared to include all matters to be discussed, and this agenda must be published
and posted at least 72 hours prior to the meeting. Following publication, additions to the
agenda may be made only under certain circumstances. Matters not appearing on the
ITEM NUMBER: TBID C-2
DATE: 07/21/15
agenda may not be discussed by the City Council. However, at every regular meeting
the public has the right to address the City Council on any matter not appearing on the
agenda if it is within the City Council’s jurisdiction.
What Are “Meetings”?
“Meetings” of the City Council are defined to include “any congregation of a majority of
the members of the legislative body at the same time and place to hear, discuss, or
deliberate upon any item that is within the subject matter jurisdiction of the legi slative
body or the local agency to which it pertains.” Thus, a meeting of the City Council may
occur any time or any place where three or more members of the City Council are
together and a subject within the City’s jurisdiction is raised. Meetings may also occur
as a result of a series of discussions or communications of any sort, including email or
telephonic communications, in which three or more members of the City Council
eventually become involved, either directly or through a third -party intermediary, on the
subject of City business. These are sometimes referred to as serial meetings.
Violations and Remedies
Failure to comply with the “open meetings” requirements of the Brown Act, including the
preparation and publication of an agenda, access of the public, and other requirements,
may result in a violation of the Brown Act. Anyone, including the District Attorney, may
file an action alleging that a violation of the Brown Act has occurred. Before filing any
such action, the party must first give notice to the public agency, and the agency then
has thirty (30) days in which to “cure” such violations by rescinding any actions taken
during the meeting held in violation of the Brown Act. Upon a finding by the court that
an “uncured” violation has occurred, the remedy available to the court is to nullify or void
the decisions made. In the event the court finds the violation was “knowing and willful,”
and with the intent to deprive the public of its right to know, all those who are found to
have had such intent may be subject to misdemeanor criminal penalties.
For Additional Advice
Any questions or advice concerning requirements of the Brown Act should be referred
to the City Attorney. A recent publication entitled “THE PEOPLE’S BUSINESS: A Guide
to the California Public Records Act” has been released by the League of California
Cities, and is available at www.cacities.org.
ITEM NUMBER: TBID C-2
DATE: 07/21/15
Brown Act – Should I Attend?
The Brown Act requires that all meetings of the legislative body are open and public
and that all persons shall be permitted to attend. The Council and/or Commissions
are routinely invited to other meetings besides their own. You must determine whether
or not you should attend. If you have any questions about what meeting you may
attend, then please check with City Clerk.
You may attend the following meetings if all the requirements listed are in effect:
1. Individual Contact
a. A conversation between you and another person.
b. Caution: May constitute a “serial meeting”
2. Seminar or Conference
a. Must be open to the public
b. Topics must be limited to issues of general interest to the public or public
agencies of the type you represent
c. A majority of members cannot discuss among themselves matter of public
business other than as part of the scheduled program
3. Community Meetings
a. Must be open to the public and publicized
b. Topics of local community concern
c. A majority of members cannot discuss among themselves matters of
public business other than as part of the scheduled program
4. Other Legislative Body Meeting
a. Must be open to the public and noticed
b. A majority of members cannot discuss among themselves matters of
public business other than as part of the scheduled meeting
5. Social or Ceremonial Gatherings
a. A majority of members cannot discuss among themselves matters of
public business
6. Standing Committee of your Legislative Body
a. Must be open to the public and noticed
b. Attendees that are not members of the Committee may only attend as
“observers” and not speak at the meeting.
If you are considering attending a meeting that is not open to the public, or was not
advertised as open to the public, you must check in with the City Manager’s office to
assure that a majority of the Council/Commission are not attending.
ITEM NUMBER: TBID C-2
DATE: 07/21/15
The Political Reform Act Of 1974
History Of The Political Reform Act
In June 1974, the voters of the State of California approved a Statewide initiative,
Proposition 9, adopting one of the most comprehensive and complex laws affecting
conflicts of interest and campaign financing. This law, now known as the Political
Reform Act of 1974, or the PRA, remains in effect with few changes since its p assage.
The PRA maintains currency through the efforts of the Fair Political Practices
Commission (FPPC), an agency created by the PRA and charged with the
responsibilities for interpretation of the law, preparation of regulations and guidelines,
and enforcement.
Summary of Political Reform Act Requirements
The PRA, found in the California Government Code beginning at Section 81000, is a
complex law, encompassing such issues as campaign finance reform, lobbying,
conflicts of interest, voter information on ballot measures, and ethics in government.
Not all of the provisions of the PRA apply to local elected or appointed officials. The
provisions that are of most concern to local officials include the campaign finance
disclosure requirements, the disclosure of financial interests and the disqualification
requirements. The following summarizes the obligations of the PRA for local officials.
Campaign Finance Disclosure
All candidates for election to the City Council are subject to the Campaign Finance
reporting requirements found in Chapter 4 of the PRA, beginning at Section 84100 of
the Government Code. Candidates running for City Council and members of City
Council should be thoroughly familiar with these campaign finance reporting
requirements.
Conflicts of Interest
The provisions of Chapter 7 of the PRA apply both to elected and appointed city
officials. As required under Chapter 7, the City of Atascadero has adopted a Conflicts
of Interest Code, found in Title 2, Chapter 15 of the Atascadero Municip al Code. This
Code is reviewed every two (2) years and updated as necessary.
Financial Disclosure Obligation
All employees designated as “local officials” under either the PRA or the City’s conflict
of Interest Code must file financial disclosure statements once each year, and
additionally upon assuming office or leaving office.
Disqualification from Participation in Governmental Decisions
Section 87100 of the PRA sets forth the general prohibition regarding conflicts of
interest, which reads as follows:
ITEM NUMBER: TBID C-2
DATE: 07/21/15
“No public official at any level of state or local government shall make, participate
in making or in any way attempt to use his (or her) official position to influence a
governmental decision in which he (or she) knows or has reason to know he (or
she)has a financial interest.”
This seemingly simple general rule presents perhaps the most challenging area for local
officials who are seeking to comply with the PRA. The FPPC is continually involved
with interpreting the law, establishing and revising the regulations and guidelines for
compliance, and with enforcement of the law. The regulations and guidelines for
compliance are quite complex and difficult to interpret or apply to any set of facts or
circumstances.
The FPPC aggressively enforces the Conflicts of Interest provisions. State and local
officials who are found to have violated these provisions are subject to substantial civil
fines for unintended violations. Intentional violators may be subject to criminal
prosecutions. All City officials should have at least a general working knowledge or
familiarity with the Conflict of Interest provisions. Moreover, because of the complexity
and difficulty in interpreting these laws and regulations, and the severity of penalties for
violations, whenever a question or concern regarding a possible conflict of interest
arises under the PRA, City officials are urged to seek advice from either the FPPC
directly or from the City Attorney.
ITEM NUMBER: TBID C-2
DATE: 07/21/15
ITEM NUMBER: TBID C-3
DATE: 07/21/15
DRAFT ATBID RESOLUTION
A RESOLUTION OF THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT ADVISORY BOARD
AMENDING THEIR BYLAWS
WHEREAS, the Atascadero City Council established the ATBID in April 2013 with the
adoption of Ordinance No. 568; and,
WHEREAS, the Atascadero Tourism Business Improvement District Advisory Board
(ATBID Advisory Board) was established to promote the City as a tourism destination and
increase transient stays at lodging businesses with tourism promotions and marketing programs;
and,
WHEREAS, the ATBID Advisory Board adopted Resolution No. TBID 2013-001,
establishing the date, time and location of Advisory Board meetings; and,
WHEREAS, the ATBID Advisory Board adopted Resolution No. TBID 2013-002,
adopting Bylaws on June 19, 2013; and,
WHEREAS, the ATBID Advisory Board desires to amend their Bylaws for the general
operation of the ATBID Advisory Board, including but not limited to the designation of officers
and conduct of meetings.
NOW, THEREFORE, the ATBID Advisory Board does hereby resolve as follows:
SECTION 1. The amended Bylaws of the ATBID Advisory Board, a copy of which is attached
hereto as Exhibit “A”, are hereby approved.
SECTION 2. Resolution No. TBID 2013-001 and Resolution No. TBID 2013-002 are hereby
rescinded.
SECTION 3. The Chairperson shall certify to the adoption of this Resolution.
ADOPTED at a regular meeting of the Atascadero Tourism Business Improvement
District Advisory Board, held this 21st of July, 2015, by the following vote:
AYES:
NOES:
ABSENT:
Atascadero Tourism Business Improvement
District Advisory Board
__________________________________
Jiten Patel, Chairperson
ATTEST:
_______________________________________
Terrie Banish, Deputy City Manager
ITEM NUMBER: TBID C-3
DATE: 07/21/15
EXHIBIT A
CITY OF ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT (ATBID)
ADVISORY BOARD
BYLAWS
ARTICLE I – THE ADVISORY BOARD
Section 1. Name. The official name of the Advisory Board shall be the “Atascadero
Tourism Business Improvement District,” hereinafter referred to as the “ATBID Advisory
Board.” Marketing activities resulting from the ATBID Advisory Board’s efforts may be
represented by a consumer-facing brand fit to achieve the goals of the mission of the ATBID.
Section 2. Place of Meeting. The ATBID Board shall hold its meetings at the
Atascadero City Hall or such other location as may be designated from time to time by the
Chairperson.
ARTICLE II – OFFICERS
Section 1. Officers. The officers of the Agency shall be a Chairperson and Vice
Chairperson.
Section 2. Chairperson. The Chairperson shall be elected by the Board Members at the
first meeting of each fiscal year. The Chairperson shall preside at all meetings of the ATBID
Advisory Board. The Chairperson shall be entitled to vote on all matters coming before the
ATBID Advisory Board.
Section 3. Vice Chairperson. The Vice Chairperson shall be elected by the Board
members at the first meeting of each fiscal year. The Vice Chairperson shall perform the duties
of the Chairman in the absence or incapacity of the Chairperson; and in the case of the
resignation or death of the Chairperson; the Vice Chairperson shall perform such duties as are
imposed on the Chairperson until such time as a new Chairperson is elected or appointed.
Section 4. Additional Duties. The officers of the ATBID Advisory Board shall perform
such other duties and functions as may from time to time be required by the ATBID, these
Bylaws, rules or regulations of the TBID.
Section 5. Election The Chairperson and Vice Chairperson shall initially be elected
from among the members of the TBID Advisory Board at the Board’s first regular meeting.
ITEM NUMBER: TBID C-3
DATE: 07/21/15
Thereafter, tThe Chairperson and Vice Chairperson shall be elected from among the members of
the Board annually. The regular term of appointment for both officers shall be one (1) year.
Officers of the ATBID Advisory Board shall hold office until their successors are elected and in
office. Any such officer shall not be prohibited from succeeding him or herself.
Section 6. Removal of Officers. Upon an affirmative vote by a majority of the members
of the ATBID Advisory Board present at a regular or special meeting of the ATBID Advisory
Board at which a quorum is present, any officer may be removed from office, and a successor
elected pursuant to Section 8 of this Article II.
Section 7. Resignation. Any ATBID Advisory Board member may resign at any time by
giving written notice to the Chairperson, who shall forward such notice to the ATBID Advisory
Board. Any such resignation will take effect upon any date specified therein. The acceptance of
such resignation shall not be necessary to make it effective. The Advisory Board shall forward
the resignation to the City Clerk along with a recommendation from the Board; the City Clerk
will forward the resignation and the recommendation from the Board to the City Council who
will appoint a new Board Member.
Section 8. Vacancies. Should the offices of Chairperson or Vice Chairperson become
vacant, the Advisory Board shall select a successor from its membership at the regular meeting,
and such election shall be for the period until a new Chairperson and/or Vice Chairperson are
selected. In the event of a vacancy on the ATBID Advisory Board, the City Council shall select
an individual to fill such vacancy as soon as reasonably practical.
ARTICLE III – MEETINGS
Section 1. Regular Meetings. Regular meetings shall be held at the Atascadero City
Hall unless otherwise specified on a bi-monthly schedule. Additional meetings may be held as
deemed necessary for the purpose of transacting the business of the ATBID Advisory Board. A
regular meeting of the ATBID Board may be adjourned to a time and place specified in the order
of adjournment pursuant to the requirements of Government Code Section 54955.
Section 2. Special Meetings. The Chairperson of the ATBID Advisory Board may,
when deemed expedient, call a special meeting of the Board for the purpose of transacting any
business designated in the call. The call for a special meeting may be delivered to each member
of the Board, or may be mailed to the business or home address of each member of the Board, or
may be delivered by telephone or email at least one day prior to the date of such special meeting.
At such special meeting no business shall be considered other than as designed in the call.
Section 3. Meetings to be Open and Public. All meetings of the ATBID Advisory
Board shall be open and public to the extent required by law. All persons shall be permitted to
attend except as otherwise provided by law.
Section 4. Quorum. The powers of the ATBID Advisory Board shall be vested in the
members thereof in office from time to time. A majority of current members shall constitute a
ITEM NUMBER: TBID C-3
DATE: 07/21/15
quorum for the purpose of conducting business and exercising its powers and for all other
purposes.
Section 5 . Posting Agendas/Notices. The City Staff member assigned to the ATBID
Advisory Board, or his or her authorized representative, shall post an agenda for each regular
ATBID Advisory Board meeting or a notice for each special ATBID Advisory Board meeting,
containing a brief description of each item of business to be transacted or discussed at the
meeting together with the time and location of the meeting. Agendas/Notices shall be posted on
the City of Atascadero website at least seventy-two hours in advance of each regular meeting and
at least twenty-four hours in advance of each special meeting.
Section 6. Right of Public to Appear and Speak. At every regular meeting, members of
the public shall have an opportunity to address the ATBID Advisory Board on matters within the
ATBID Advisory Board subject matter jurisdiction. Public input and comment on matters on the
agenda, as well as public input and comment on matters not otherwise on the agenda, shall be
made during the time set aside for public input and comment; provided, however that the ATBID
Advisory Board may direct that public input and comment on matters on the agenda be heard
whenith the matter regularly comes up on the agenda. The Chairperson may limit the total
amount of time allocated for public discussion on particular issues and/or the time allocated for
each individual speaker.
Section 7. Non-Agenda Items. Matters brought before the ATBID Advisory Board at a
regular meeting which were not placed on the agenda of the meeting shall not be acted upon by
the ATBID Advisory Board at that meeting unless action on such matters is permissible pursuant
to the Ralph M. Brown Act (Gov. code 54950 et seq.). Those non-agenda items brought before
the ATBID Advisory Board that the ATBID Advisory Board determines will require ATBID
Advisory Board consideration and action and where ATBID Advisory Board action at that
meeting is not so authorized shall be placed on the agenda for a future meeting.
Section 8. Quorum. The powers of the ATBID Advisory Board shall be vested in the
members thereof in office. Three (3) of the five (5) members then in office shall constitute a
quorum for the purpose of conducting the ATBID Advisory Board’s business, exercising its
powers and for all other purposes, but less than that number may adjourn the meeting until a
quorum is obtained. An affirmative vote by a majority of the members of the TBID Advisory
Board present at a regular or special meeting of the ATBID Advisory Board at which a quorum
is present shall be required for approval of any questions brought before the TBID Advisory
Board.
Section 9. Unexcused Absences. If a member shall be absent without the consent of the
ATBID Advisory Board from three (3) meetings, whether regular or special, within six (6)
consecutive calendar months, such absence shall result in the termination of the membership on
the Board of the absenting member. A member’s absence shall be excused if, prior to the
meeting from which the said member will be absent and the reasons therefore; provided,
however, that a member shall be entitled to only two (2) excused absences within twelve (12)
consecutive calendar months. At each meeting, after the roll has been called, the Chairperson
ITEM NUMBER: TBID C-3
DATE: 07/21/15
shall report to the ATBID Advisory Board the name of any member who has so notified him or
her of his or her intent to be absent and the reason for such absence.
Section 10. Order of Business. All business and matters before the ATBID Advisory
Board shall be transacted in conformance with the City Council’s established practice.
Section 11. Minutes (Action). Action minutes of the ATBID Advisory Board shall be
prepared in writing by the City staff member assigned to the ATBID Advisory Board. Copies of
the action minutes of each ATBID Advisory Board meeting shall be made available to each
member of the ATBID Advisory Board. Approved action minutes shall be filed in the official
book of minutes of the ATBID Advisory Board and forwarded to the City Council for
information.
Section 12. Reports to City Council. The ATBID Advisory Board is responsible to
prepare an annual work plan and subsequent annual report to City Council. Any additional
projects that are not part of the work plan will need to be approved by City Council.
Section 13. Committees. In support of specific activities, the need for discussion-based
exploration of certain topics or the opportunity to gather feedback from a wider range of tourism
stakeholders, regular committee meetings may be established. These committees must have at
least one sitting ATBID Advisory Board Member but, in compliance with the Brown Act, will
have no more than two ATBID Advisory Board Members present. Committees may also include
other community members as approved by the ATBID Advisory Board and all meetings shall be
open to the public to attend and to apply for a position on the committee if they involve
committee members beyond those on the ATBID Advisory Board. Minutes shall be
recordedGeneral record of committee discussion and recommendation shall be taken at every
committee meeting and reported back to the ATBID Advisory Board at a subsequent Board
meeting.
Section 14. Contracted Support Roles. The ADBID Advisory Board may recommend to
the City to engage in contracted positions to assist the Advisory Board in their promotional
efforts.
DISPLAY
Spread ...……………………………………………………………….$73,962
Full Page ...................................................................... $39,501
2/3 Page (v) ……..........................................................$30,828
1/2 Page (h) ...................................................................$24,686
1/3 Page (square or v) ................................................ $17,535
1/6 Page (v or h) ...........................................................$9,964
PREMIUM PLACEMENT
Back Cover .................................................................. $51,356
Inside Front Cover ................................................... $49,382
Inside Back Cover .................................................... $45,423
ENHANCED LISTING ...............................................$1,134
Rates are for full-color display advertising. Commis-
sionable at 15% to recognized agencies. Enhanced
listings are non-commissionable.
PUBLISHING CALENDAR
Early reservation discount† ........................ July 17, 2015
Space close, material due ........................... Sept 4, 2015
Deadline for electronic listing ..................... Sept 4, 2015
Rates are for assessed businesses. Non-assessed
businesses pay a 15% premium.
†20% discount for contracts received no later than 7/17/2015.
DISTRIBUTION
• On newsstands during prime travel-planning
months (Apr–May, Aug–Sep)
• Requests via visitcalifornia.com or the toll-free
number 1-800-GO-CALIF
• Sales missions, consumer and travel trade shows
• California Welcome CentersSM and DMOs
• Targeted list of spas, salons, doctors’ offices,
country clubs, and auto centers nationwide
• Sunset, Coastal Living and Southern Living
magazine events
ADDED VALUE BENEFITS
• Free ad in the electronic version of the Guide
(with link from your ad to your website)
• One complimentary Enhanced Listing in the
printed Guide and digital edition. (Value: $1,134)
• Free leads from the free Travel Information Card
(included with each guide); leads sent to you
twice monthly via email
CO-OP OPPORTUNITIES
There are co-op programs for many of the
destinations throughout the state. Ask your Sunset
representative if there is an opportunity in your area.
Put the Power of Time California
and Visit California to Work for You!
Time California is the new content marketing agency built for Visit California, assembled from
the very best Time Inc. has to offer. We have channeled our collective energies to deliver the
bold, newly designed Official California Visitor’s Guide 2016—which connects with consumers
as they move through their journey to booking. By advertising in the print guide, you’ll be part
of the state’s premier tourism showcase and integrated into the digital edition.
Call or email today to get in on the action!
California Official Visitor’s Guide 2016 Rates
California Official Visitor’s Guide 2016
Welcome to California
Inspiring
dream vacations
for the 257 million
travelers planning
trips to California
this year
Engaging
features help
travelers plan the
perfect California
getaway
INTRODUCING THE ALL-NEW OFFICIAL STATE VISITOR’S GUIDE, A CAPTIVATING,
ENGAGING AND INSPIRING SHOWCASE OF THE BEST THE GOLDEN STATE HAS
TO OFFER, PRODUCED IN PARTNERSHIP WITH VISIT CALIFORNIA AND TIME INC.
Captivating
photography that
highlights California’s
distinct and varied
beauty
MELINDA SHEEHAN
Advertising Director
650/324-5631
650/322-1043 fax
sheehanm@sunset.com
MARIA AMON
Account Manager
650/324-5637
650/322-1043 fax
amonm@sunset.com
TOM WARD
Account Manager
530/676-2601
530/676-2609 fax
Tomward@adexec.com
PAMELA COFFEY
Account Manager
619/444-2635
619/444-2662 fax
coffeyp@sunset.com
Gold
County
Shasta
CascadeNorth
Coast
Central
Valley
Central
Coast
Los
Angeles
High
SierraSan
Francisco
Bay Area
Deserts
Inland
Empire
San
Diego
Orange
County
*All mocks for illustrative purposes only
ITEM NUMBER: TBID C-5
DATE: 07/21/15
GET A PIECE OF THE CALIFORNIA TRAVEL MARKET
251.1
MILLION
TOTAL PERSON-TRIPS
TO CALIFORNIA
IN 20141
16.3
MILLION
INTERNATIONAL
PERSON-TRIPS
TO CA IN 2014
$117.5
BILLION
TRAVEL SPENDING
IN CA IN 20142
500,000
PRINT COPIES
OF CALIFORNIA
VISITOR’S GUIDE
3.5
MILLION
PAGE VIEWS
TO CALIFORNIA
VISITOR’S GUIDE
DIGITAL EDITION
(ANNUALLY)
1 Source: UNWTO World Tourism Barometer
2 Source: Dean Runyan Associates
Dining guide
helps gourmet
travelers and food
trekkers discover
a sense of place
through food
Illustrating
the distinct
character of each
region through
bold, vivid
photography
Spotlight on
California’s 12
Tourism Regions
with maps, don’t-
miss destinations,
hidden treasures
and more
Comprehensive
lodging listings that
include key details
and amenities
ENHANCED
DISTRIBUTION
STRATEGY
Double the number of
newsstand copies!
HIGHLY TARGETED
DISTRIBUTION:
Easy-to-read
maps and charts
make planning a
trip a breeze
AN ALL-NEW, ELEGANT DESIGN
WITH SIMPLIFIED LAYOUTS AND UNDERSTATED
TYPEFACES SHOWCASES CALIFORNIA—
AND YOUR BRAND —IN A BEAUTIFUL NEW WAY
•Auto Clubs
• Doctors’
Offices
• Country
Clubs
•Health Spas
• Rental Car
Agencies
•Parks
•Salons
• Visitor
Centers *All mocks for illustrative purposes only
ITEM NUMBER: TBID C-5
DATE: 07/21/15
prepared by
Atascadero, CA July 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Boost $85 1 2 Instagram 3 Instagram 4 5
It’s officially wedding season, and
Atascadero is a gorgeous location
to plan your wedding! From first
class professionals to amazing
venues, Atascadero is the perfect
place to host your wedding any
time of year!
http://www.visitatascadero.com/
weddings
POST-FREE DAY #FunFactFriday – Clark Gable
received a speeding ticket for
driving too fast on what is now El
Camino Real. He told the police
officer that he would be more
careful when “passing through
such a beautiful little town.”
(Share Clark Gable pic)
Happy Fourth of July! We
hope everybody has a safe
and enjoyable holiday!
(Create custom image)
POST-FREE DAY
Boost $85 6 7 8 Instagram 9 10 Instagram 11 12
There’s still time to enjoy an
amazing summer vacation for
the whole family right here in
Atascadero! Book your stay
today, and start creating
lifelong memories!
http://www.visitatascadero.c
om/lodging
POST-FREE DAY POST-FREE DAY Have you experienced the VIP
treatment at the @Galaxy
Theatre? With a wall-to-wall
screen, premium digital sound,
plush oversized rocking chairs and
a large selection of beer, wine and
food, you can enjoy the ultimate
movie-going experience!
http://www.galaxytheatres.com/c
alifornia/atascadero/vip
POST-FREE DAY After a long day of Atascadero
adventures, stop in at @Guest
House Restaurant & Grill for some
outstanding food, drink and
relaxation! Enjoy the upper patio,
as well as the newly remodeled
lower patio! Check them out here:
http://guesthousegrill.com/site/
POST-FREE DAY
13 14 Boost $85 15 16 Instagram 17 18 Instagram 19
POST-FREE DAY POST-FREE DAY @Charles Paddock Zoo is holding their
Ice Cream Zoofari event this Saturday
evening, July 18th! Cool down with ice
cream, root beer floats and more with
some exotic animals!
http://www.atascadero.org/index.php?o
ption=com_rseventspro&layout=show&id
=43:ice-cream-zoofari&Itemid=1943
POST-FREE DAY #FunFactFriday – Legendary
@Dodgers pitcher Sandy Koufax
was a frequent patron of @Chalk
Mountain Golf Course and several
local coffee shops in the years
after his retirement. (Share
Sandy Koufax pic)
POST-FREE DAY The @California Mid-State Fair
kicks off this Wednesday, July
22nd! Check out our Lodging page
to find the perfect hotel, B&B or
vacation rental to enjoy during
your stay!
http://www.visitatascadero.com/l
odging
20 Instagram 21 Instagram 22 23 Boost $85 24 25 26
POST-FREE DAY Come out to the Tuesdays in the
Park Community BBQ tonight from
5-7pm to support the
@Atascadero Chamber of
Commerce and Boy Scout Troops
111 & 176!
http://www.atascaderochamber.or
g/events/events.php?id=769
#WineWednesday – Enjoy a great
glass of wine on a warm, beautiful
day at @Grape Encounters
EmPOURium!
http://grapeencountersradio.com/
podcast/empourium-wine-tasting/
POST-FREE DAY Sign up for our e-newsletter and
stay up to date on all the latest
happenings going on around
town!
http://winecoastcountry.us5.list-
manage.com/subscribe?u=68431d
802104d4e0e9a800cf0&id=9561d9
eab0
POST-FREE DAY POST-FREE DAY
27 28 29 Instagram 30 Instagram 31
#FunFactFriday – Jackie
Robinson, the first African-
American player in Major
League Baseball history, lived
and worked here in
Atascadero in 1941. (Share
Jackie Robinson pic)
POST-FREE DAY Have you checked out our
@Flickr page? See photos of
some of the most gorgeous
places in town, then come
visit us and see them in
person!
https://www.flickr.com/photo
s/visitatascadero/
POST-FREE DAY #ThrowbackThursday –
Share historic photo
of Atascadero with
brief description
ITEM NUMBER: TBID D-6
DATE: 07/21/15