HomeMy WebLinkAboutCC_2015-07-14_Agenda Packet
CITY OF ATASCADERO
CITY COUNCIL
AGENDA
Tuesday, July 14, 2015
City Hall Council Chambers, 4th floor
6500 Palma Avenue, Atascadero, California
(Enter on Lewis Ave.)
CITY COUNCIL CLOSED SESSION: 5:00 P.M.
1. CLOSED SESSION -- PUBLIC COMMENT
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. Conference with Labor Negotiators (Govt. Code Sec. 54957.6)
Agency designated representatives: Rachelle Rickard, City Manager
Employee Organizations: Atascadero Firefighters Bargaining Unit;
Atascadero Police Association; Service Employees International
Union, Local 620; Mid-Management/Professional Employees; Non-
Represented Professional and Management Workers and Confidential
Employees
4. CLOSED SESSION -- ADJOURNMENT
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION – REPORT
City Council Closed Session: 5:00 P.M.
City Council Regular Session: 6:00 P.M.
REGULAR SESSION – CALL TO ORDER: 6:00 P.M.
PLEDGE OF ALLEGIANCE: Council Member Fonzi
ROLL CALL: Mayor O’Malley
Mayor Pro Tem Moreno
Council Member Fonzi
Council Member Kelley
Council Member Sturtevant
APPROVAL OF AGENDA: Roll Call
PRESENTATIONS: None
A. CONSENT CALENDAR: (All items on the consent calendar are considered to
be routine and non-controversial by City staff and will be approved by one motion
if no member of the Council or public wishes to comment or ask questions. If
comment or discussion is desired by anyone, the item will be removed from the
consent calendar and will be considered in the listed sequence with an
opportunity for any member of the public to address t he Council concerning the
item before action is taken. DRAFT MINUTES: Council meeting draft minutes
are listed on the Consent Calendar for approval of the minutes. Should anyone
wish to request an amendment to draft minutes, the item will be removed fro m
the Consent Calendar and their suggestion will be considered by the City
Council. If anyone desires to express their opinion concerning issues included in
draft minutes, they should share their opinion during the Community Forum
portion of the meeting.)
1. City Council Draft Action Minutes – June 23, 2015
Recommendation: Council approve the City Council Draft Action Minutes
of the June 23, 2015. [City Clerk]
2. Federal Funding Administration Services for the Santa Lucia Road
Bridge Over Graves Creek and the Via Avenue Bridge Over Atascadero
Creek Replacement Projects
Fiscal Impact: HBRR grants will cover 100% of the $49,088 cost for the
Santa Lucia Bridge and 88.53%, or $43,458, of the $49,088 cost for the
Via Avenue Bridge. The local share of $5,630 for th e Via Avenue Bridge
will be funded by Local Transportation Funds (LTF). The recently adopted
Budget includes appropriate funding for both bridges.
Recommendations:
Council:
1. Authorize the City Manager to execute a contract with Cannon
to perform federal funding administration services for the Santa
Lucia Road Bridge Replacement Project over Graves Creek for
a maximum estimated fee of $49,088; and,
2. Authorize the City Manager to execute a contract with Cannon
to perform federal funding administration services for the Via
Avenue Bridge Replacement Project over Atascadero Creek for
a maximum estimated fee of $49,088. [Public Works]
3. Construction Engineering for Route 41 Multi-Purpose Pathway to the
Park Project
Fiscal Impact: Authorization of the change order with North Coast
Engineering, Inc. would result in the expenditure of $24,000 in budgeted
Route 41 Multi-Purpose Pathway to the Park funds. The Project is grant
funded and is included in the 2015-2017 City Budget.
Recommendations:
Council:
1. Authorize the City Manager to execute a change order with
North Coast Engineering, Inc. in the amount of $24,000 for
construction engineering services on the Route 41 Multi-
Purpose Pathway to the Park Project; and,
2. Authorize staff to approve any future change orders with North
Coast Engineering, Inc. up to 20% of the revised total contract
amount for construction engineering services on the Route 41
Multi-Purpose Pathway to the Park Project. [Public Works]
4. Designation of Voting Designation of Voting Delegate - League of
California Cities’ Annual Conference
Fiscal Impact: None.
Recommendation: Council designate Council Member Sturtevant as
voting delegate at the Annual Business Meeting of the League of
California Cities’ Annual Conference in September 2015, and direc t the
City Clerk to inform the League of the designation. [City Clerk]
UPDATES FROM THE CITY MANAGER: (The City Manager will give an oral report on
any current issues of concern to the City Council.)
COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to
address the Council on any matter not on this agenda and over which the Council has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. Comments ma de during Community Forum
will not be a subject of discussion. A maximum of 30 minutes will be allowed for
Community Forum, unless changed by the Council. Any members of the public who
have questions or need information, may contact the City Clerk’s Office, between the
hours of 8:30 a.m. and 5:00 p.m. at 470-3400, or mtorgerson@atascadero.org.)
B. PUBLIC HEARINGS:
1. Ordinance Implementing Assembly Bill 2188 Providing Expedited
Procedures for Small Residential Rooftop Solar Systems
Ex-Parte Communications:
Fiscal Impact: There is no anticipated fiscal impact with the adoption of
this Ordinance as costs would be recovered through existing building
permit fees.
Recommendation: Council introduce for first reading, by title only, a Draft
Ordinance approving an amendment to Title 8 Chapter 5 of the
Atascadero Municipal Code, relating to expedited permitting procedures
for small rooftop solar systems. [Community Development]
C. MANAGEMENT REPORTS:
1. City of Atascadero Branding Process Review & Logo Presentation
Fiscal Impact: None.
Recommendation: Council review the handouts of the Branding process,
Creative Brief, Image assessment and summary of the Five Senses
exercise, and provide input and ideas on each of the three logos to be
presented by Verdin Marketing. [City Manager]
COUNCIL ANNOUNCEMENTS AND REPORTS: (On their own initiative, Council
Members may make a brief announcement or a brief report on their own activities.
Council Members may ask a question for clarification, make a referral to staff or take
action to have staff place a matter of business on a future agenda. The Council may
take action on items listed on the Agenda.)
D. COMMITTEE REPORTS: (The following represent standing committees.
Informative status reports will be given, as felt necessary):
Mayor O’Malley
1. City / Schools Committee
2. County Mayors Round Table
3. Integrated Waste Management Authority (IWMA)
4. SLO Council of Governments (SLOCOG)
5. SLO Regional Transit Authority (RTA)
Mayor Pro Tem Moreno
1. California Joint Powers Insurance Authority (CJPIA) Board
2. City of Atascadero Finance Committee (Chair)
3. Economic Vitality Corporation, Board of Directors (EVC)
Council Member Fonzi
1. Air Pollution Control District
2. Oversight Board for Successor Agency to the Community Redevelopment
Agency of Atascadero
3. SLO Local Agency Formation Commission (LAFCo)
4. City of Atascadero Design Review Committee
5. SLO County Water Resources Advisory Committee (WRAC)
6. Water Issues Liaison
Council Member Kelley
1. Atascadero State Hospital Advisory Committee
2. City of Atascadero Design Review Committee
3. Homeless Services Oversight Council
4. City of Atascadero Finance Committee
Council Member Sturtevant
1. City / Schools Committee
2. League of California Cities – Council Liaison
E. INDIVIDUAL DETERMINATION AND / OR ACTION:
1. City Council
2. City Clerk
3. City Treasurer
4. City Attorney
5. City Manager
F. ADJOURN
Please note: Should anyone challenge any proposed development entitlement listed on this Agenda in court, that
person may be limited to raising those issues addressed at the public hearing described in this notice, or in written
correspondence delivered to the City Council at or prior to this public hearing. Correspondence submitted at this
public hearing will be distributed to the Council and available for review in the City Clerk's office.
I, Lori Mlynczak, Deputy City Clerk of the City of Atascadero, declare under the penalty of perjury that
the foregoing agenda for the July 14, 2015 Regular Session of the Atascadero City Council was posted
on July 8, 2015, at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, CA 93422 and was
available for public review in the Customer Service Center at that location.
Signed this 8th day of July, 2015, at Atascadero, California.
Lori Mlynczak, Deputy City Clerk
City of Atascadero
City of Atascadero
WELCOME TO THE ATASCADERO CITY COUNCIL MEETING
The City Council meets in regular session on the second and fourth Tuesday of each month at 6:00 p.m. Council
meetings will be held at the City Hall Council Chambers, 6500 Palma Avenue, Atascadero. Matters are considered by the
Council in the order of the printed Agenda. Regular Council meetings are televised live, audio recorded and videotaped
for future playback. Charter Communication customers may view the meetings on Charter Cable Channel 20 or via the
City’s website at www.atascadero.org. Meetings are also broadcast on radio station KPRL AM 1230. Contact the City
Clerk for more information (470-3400).
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file
in the office of the City Clerk and are available for public inspection during City Hall business hours at the Front Counter of
City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. Contracts, Resolutions and
Ordinances will be allocated a number once they are approved by the City Council. The minutes of this meeting will
reflect these numbers. All documents submitted by the public during Council meetings that are either read into the record
or referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting
or other services offered by this City, please contact the City Manager’s Office or the City Clerk’s Office, both at (805)
470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in
assuring that reasonable arrangements can be made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under Agenda item, “COMMUNITY FORUM”, the Mayor will call for anyone from the audience having business with the
Council to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Mayor and Council.
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
This is the time items not on the Agenda may be brought to the Council’s attention. A maximum of 30 minutes will be
allowed for Community Forum (unless changed by the Council). If you wish to use a computer presentation to support
your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must
be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your
presentation for the record . Please check in with the City Clerk before the meeting begins to announce your presence
and turn in the printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Mayor will identify the subject, staff will give their
report, and the Council will ask questions of staff. The Mayor will announce when the public comment period is open and
will request anyone interested to address the Council regardin g the matter being considered to step up to the lectern. If
you wish to speak for, against or comment in any way:
1. You must approach the lectern and be recognized by the Mayor
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Mayor and Council
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
6. All comments limited to 3 minutes
The Mayor will announce when the public comment period is closed, and thereafter, no further public comments will be
heard by the Council.
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 1 of 8
CITY OF ATASCADERO
CITY COUNCIL
DRAFT MINUTES
Tuesday, June 23, 2015
City Hall Council Chambers, 4th floor
6500 Palma Avenue, Atascadero, California
CITY COUNCIL CLOSED SESSION: 5:00 P.M.
Mayor O’Malley announced at 5:00 p.m. that the Council is going into Closed Session.
1. CLOSED SESSION -- PUBLIC COMMENT - None
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. Conference with Labor Negotiators (Govt. Code Sec. 54957.6)
Agency designated representatives: Rachelle Rickard, City Manager
Employee Organizations: Atascadero Firefighters Bargaining Unit;
Atascadero Police Association; Service Employees International
Union, Local 620; Mid-Management/Professional Employees; Non-
Represented Professional and Management Workers and Confidential
Employees
4. CLOSED SESSION -- ADJOURNMENT
City Council Closed Session: 5:00 P.M.
City Council Regular Session: 6:00 P.M.
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 2 of 8
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION – REPORT
The City Attorney reported that there was no reportable action.
REGULAR SESSION – CALL TO ORDER: 6:00 P.M.
Mayor O’Malley called the meeting to order at 6:02 p.m. and Ted Nugent of Boy Scout
Troop #150 led the Pledge of Allegiance.
ROLL CALL:
Present: Council Members Kelley, Fonzi, Sturtevant, Mayor Pro Tem
Moreno, and Mayor O’Malley
Absent: None
Others Present: City Clerk / Deputy City Manager Marcia McClure Torgerson
Staff Present: City Manager Rachelle Rickard, Administrative Services Director
Jeri Rangel, Interim Community Development Director Gary Broad,
Public Works Director Nick DeBar, Police Chief Jerel Haley, Fire
Chief Kurt Stone, and City Attorney Brian Pierik.
APPROVAL OF AGENDA:
MOTION: By Council Member Sturtevant and seconded by Council
Member Fonzi to approve the agenda.
Motion passed 5:0 by a roll-call vote.
PRESENTATIONS: None
A. CONSENT CALENDAR:
1. City Council Draft Action Minutes – June 9, 2015
Recommendation: Council approve the City Council Draft Action Minutes
of the June 9, 2015. [City Clerk]
2. City Council Draft Action Minutes – June 11, 2015 – Special Meeting
Recommendation: Council approve the City Council Draft Action Minutes
of the June 11, 2015, Special Meeting. [City Clerk]
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 3 of 8
3. Temporary Road Closure – Hot El Camino Cruise Nite 2015
Fiscal Impact: No net fiscal impact.
Recommendation: Council adopt the Draft Resolution authorizing
temporary road closures on Friday, August 21, 2015, for Hot El Camino
Cruise Nite 2015. [Public Works]
4. Tourism Business Improvement District (TBID) Board Appointment of
Two Board Members to Fill Vacancies
Fiscal Impact: None.
Recommendation: The TBID Board recommends:
Council appoint Tom O’Malley and Michael Wambolt to fill the positions on
the TBID Board whose terms expire on June 30, 2015. [City Manager]
5. May 2015 Accounts Payable and Payroll
Fiscal Impact: $1,590,419.41
Recommendation: Council approve certified City accounts payable,
payroll and payroll vendor checks for May 2015. [Administrative Services ]
MOTION: By Mayor Pro Tem Moreno and seconded by Council Member
Sturtevant to approve the Consent Calendar.
Motion passed 5:0 by a roll-call vote. (#3: Resolution No. 2015-
066)
UPDATES FROM THE CITY MANAGER:
City Manager Rachelle Rickard gave an update on projects and issues within the City.
She also announced that it is the City Clerk’s birthday today and there is cake to
celebrate for everyone.
Mayor O’Malley called a recess.
Mayor O’Malley recessed the meeting at 6:25 p.m.
Mayor O’Malley reconvened the meeting at 6:35 p.m.
COMMUNITY FORUM:
The following citizens spoke during Community Forum: Dale Guston, and John Neil.
Mayor O’Malley closed the COMMUNITY FORUM period.
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 4 of 8
B. PUBLIC HEARINGS:
1. Downtown Parking & Business Improvement Area (PBIA) (FY 2015 -16)
Confirmation of Annual Assessment
Ex-Parte Communications:
Fiscal Impact: None.
Recommendation: Council adopt the Draft Resolution confirming the
annual assessment for the Downtown Parking & Business Improvement
Area (Fiscal Year 2015-2016) at $0.00. [City Manager]
Deputy City Manager Marcia Torgerson gave the staff report and answered questions
from the Council.
Ex Parte Communications: None
PUBLIC COMMENT: None
MOTION: By Council Member Fonzi and seconded by Council Member
Sturtevant to adopt the Draft Resolution confirming the annual
assessment for the Downtown Parking & Business
Improvement Area (Fiscal Year 2015-2016) at $0.00.
Motion passed 5:0 by a roll-call vote. (Resolution No. 2015-
067)
2. Atascadero Tourism Business Improvement District (ATBID) Fiscal Year
Confirmation of Annual Assessment
Ex-Parte Communications:
Fiscal Impact: None.
Recommendation: Council adopt the Draft Resolution confirming the
annual assessment for the Atascadero Tourism Business Improvement
District, Fiscal Year 2015-16. [City Manager]
Mayor O’Malley announced that he would be stepping down on this item because he
owns a lodging facility and therefore has a conflict of interest.
Deputy City Manager Marcia Torgerson gave the staff report and answered questions
from the Council.
Ex Parte Communications: None
PUBLIC COMMENT:
The following citizens spoke on this item: Dale Guston
Mayor O’Malley closed the Public Comment period.
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 5 of 8
MOTION: By Council Member Sturtevant and seconded by Council
Member Kelley to adopt the Draft Resolution confirming the
annual assessment for the Atascadero Tourism Business
Improvement District, Fiscal Year 2015-16.
Motion passed 4:0 by a roll-call vote. (O’Malley abstained)
(Resolution No. 2015-068)
3. Amendments to Fee Schedule
Ex-Parte Communications:
Fiscal Impact: There will be an increase in operating revenue resulting
from the CPI increase, with an offsetting increase in costs to provide the
services.
Recommendation: Council adopt Draft Resolution A establishing a
schedule of Fees and Charges for City Services. [Administrative Services]
Mayor O’Malley stated that there is a slight complication and asked the City Attorney to
explain.
City Attorney Pierik explained that the City’s Facility Rental Fees are a conflict of
interest for Mayor O’Malley because some of the City facilities rent as a wedding venue.
Mayor O’Malley owns the Portola Inn that also is rented as a wedding venue. This
creates the financial conflict for Mayor O’Malley and the City Attorney recommended
that Mayor O’Malley step down on the approval of the facility rental fees.
City Attorney Pierik recommended that staff separate the report, separating the City
facility rentals from the rest of the fees. Mayor O’Malley may vote on the other fees in
the report, and then recuse himself for the vote on the City facility fees.
Administrative Services Director Jeri Rangel gave the staff report and answered
questions from the Council.
Ex Parte Communications: None
PUBLIC COMMENT: None
MOTION: By Council Member Fonzi and seconded by Mayor Pro Tem
Moreno to adopt a Draft Resolution establishing a schedule of
Fees and Charges for City Services, excluding the City Facility
Rentals.
Motion passed 4:1 by a roll-call vote. (Kelley opposed)
(Resolution No. 2015-072)
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 6 of 8
Mayor O’Malley stepped down on this portion of this item.
MOTION: By Council Member Sturtevant and seconded by Council
Member Fonzi to adopt a Draft Resolution establishing a
schedule of Fees and Charges for City Facility Rentals.
Motion passed 3:1 by a roll-call vote. (O’Malley abstained,
Kelley opposed) (Resolution No. 2015-073)
4. 2015-2017 Operating and Capital Budget
Ex-Parte Communications:
Fiscal Impact: The total revenues for all funds are budgeted at
$32,893,360 and $30,758,440 for fiscal years 2015 -2016 and 2016-2017,
respectively. Total expenditures for all funds are budgeted at $34,749,130
and $33,264,670 for fiscal years 2015-2016 and 2016-2017, respectively.
Recommendations:
Council:
1. Adopt Draft Resolution adopting the budgets for the 2015 -2016 and
2016-2017 fiscal years and delegating to the City Manager the
authority to implement same; and,
2. Adopt Draft Resolution amending fiscal year 2014 -2015 budget; and,
3. Adopt Draft Resolution adopting the fiscal year 2015 -2016 annual
spending limit. [Administrative Services]
Administrative Services Director Jeri Rangel gave the staff report and answered
questions from the Council.
Ex Parte Communications: None
PUBLIC COMMENT:
The following citizens spoke on this item: Dale Guston, and Charles Bourbeau.
Mayor O’Malley closed the Public Comment period.
MOTION: By Mayor Pro Tem Moreno and seconded by Council Member
Kelley to:
1. Adopt Draft Resolution adopting the budgets for the 2015-
2016 and 2016-2017 fiscal years and delegating to the City
Manager the authority to implement same; and,
2. Adopt Draft Resolution amending fiscal year 2014-2015
budget; and,
3. Adopt Draft Resolution adopting the fiscal year 2015-2016
annual spending limit.
Motion passed 5:0 by a roll-call vote. (#1: Resolution No. 2015-
069, #2: Resolution No. 2015-070, #3: Resolution No. 2015-071)
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 7 of 8
5. Salaries and Health, Welfare and Retirement Benefits for Mayor, City
Council Members, City Clerk and City Treasurer
Ex-Parte Communications:
Fiscal Impact: No fiscal impact for this agenda item. There would be a
fiscal impact if the City Council adopts an ordinance at a future meeting to
increase compensation for elected officials and that fiscal impact will be
described in the Staff Report for that item.
Recommendation: Council consider options provided in this report, review
the attached Draft Ordinance, and give staff direction on how the Council
wants the Ordinance completed. [City Attorney]
City Attorney Brian Pierik gave the staff report and answered questions from the
Council.
Ex Parte Communications: None
Mayor O’Malley recessed the meeting at 8:02 p.m.
Mayor O’Malley reconvened the meeting at 8:09 p.m.
PUBLIC COMMENT:
The following citizens spoke on this item: Charles Bourbeau, and Chuck Ward.
Mayor O’Malley closed the Public Comment period.
There was Council consensus to direct the City Attorney
to come back with two Draft Ordinances including the following details:
a) Council $600.00, Mayor $750.00, Clerk $400.00, Treasurer $400.00 , full
medical benefits for elected official, and dental and vision for family.
b) Council $300.00, Mayor $500.00, Clerk $300.00, Treasurer $300.00 , full
medical benefits for elected official, and dental and vision for family.
There was Council consensus to direct the City Attorney
to prepare the staff report and Draft Ordinances right away,
and post them on the City’s website next week for review.
There was Council consensus to have this item come back to the Council
on their August 11, 2015 agenda.
C. MANAGEMENT REPORTS: None
COUNCIL ANNOUNCEMENTS AND REPORTS: None
ITEM NUMBER: A-1
DATE: 07/14/15
Atascadero City Council
June 23, 2015
Page 8 of 8
D. COMMITTEE REPORTS: None
Council Member Fonzi
1. SLO Local Agency Formation Commission (LAFCo) – Discussing proposed
boundaries for the Paso Robles water basin and whether it should include
Atascadero.
E. INDIVIDUAL DETERMINATION AND / OR ACTION: None
F. ADJOURN:
Mayor O’Malley adjourned the meeting at 9:37 p.m.
MINUTES PREPARED BY:
______________________________________
Marcia McClure Torgerson, C.M.C.
City Clerk / Deputy City Manager
ITEM NUMBER: A-2
DATE: 07/14/15
Atascadero City Council
Staff Report - Public Works Department
Federal Funding Administration Services for the
Santa Lucia Road Bridge Over Graves Creek and the
Via Avenue Bridge Over Atascadero Creek
Replacement Projects
RECOMMENDATIONS:
Council:
1. Authorize the City Manager to execute a contract with Cannon to perform federal
funding administration services for the Santa Lucia Road Bridge Replacement
Project over Graves Creek for a maximum estimated fee of $49,088; and,
2. Authorize the City Manager to execute a contract with Cannon to perform federal
funding administration services for the Via Avenue Bridge Replacement Project
over Atascadero Creek for a maximum estimated fee of $49,088.
DISCUSSION:
The City was approved for Local Highway Bridge Replacement and Rehabilitation
Program (HBRR) funding for the Santa Lucia Road Bridge over Graves Creek and Via
Avenue Bridge over Atascadero Creek. Both bridges are proposed to be replaced.
HBRR funding will cover 100% of the Santa Lucia Bridge costs and 88.53% of the Via
Avenue Bridge costs, with the remaining 11.47% covered by a local match (L ocal
Transportation Funds).
The Engineering Department issued separate Request for Proposals (RFP) for the two
bridge projects to qualified firms to provide professional services related to federal
funding administration. Since HBRR is federal funding, there are many “hoops and
hurdles” that local agencies must go through that include authorizations, certifications,
and compliance documentation. If the se requirements are not met, funding can be
jeopardized.
ITEM NUMBER: A-2
DATE: 07/14/15
Two proposals were received and evaluated to determine the most qualified firm based
upon a strict set of criteria. A three-person team made up of City and Caltrans staff
performed the evaluations and determined that Cannon was the most qualified firm for
each proposal. Cannon provided a fee estimate of $49,088 for each bridge project to
perform federal funding administration. The evaluation team recommends Cannon to
perform federal funding administration and believes the fee is a fair compensation.
RFPs will also be issued for preliminary engineering in the upcoming months to hire an
engineering firm to design the bridges and prepare plans and specifications.
FISCAL IMPACT:
HBRR grants will cover 100% of the $49,088 cost for the Santa Lucia Bridge and
88.53%, or $43,458, of the $49,088 cost for the Via Avenue Bridge. The local share of
$5,630 for the Via Avenue Bridge will be funded by Local Transportation Funds (LTF).
The recently adopted Budget includes appropriate funding for both bridges.
ALTERNATIVES:
Council may decide to not award the federal fund administration contracts and rely on
City staff to perform this work. However, Engineering staff does not have the availability
to handle these services, which are complicated and ever -changing, and this could
jeopardize federal funding for the bridge replacement projects.
ATTACHMENTS:
None.
ITEM NUMBER: A-3
DATE: 07/14/15
Atascadero City Council
Staff Report - Public Works Department
Construction Engineering for Route 41 Multi-Purpose
Pathway to the Park Project
RECOMMENDATIONS:
Council:
1. Authorize the City Manager to execute a change order with North Coast
Engineering, Inc. in the amount of $24,000 for construction engineering services
on the Route 41 Multi-Purpose Pathway to the Park Project; and,
2. Authorize staff to approve any future change orders with North Coast
Engineering, Inc. up to 20% of the revised total contract amount for construction
engineering services on the Route 41 Multi-Purpose Pathway to the Park Project.
DISCUSSION:
The City executed an agreement with North Coast Engineering, Inc. (NCE) to perform
project construction engineering services for the Route 41 Multi-Purpose Pathway to the
Park Project in the amount of $22,608. This scope of work includes review of
submittals, site visits, engineer of record certifications, and meeting other federal
requirements.
The City would like to expand the contract to include hiring North Coast Engineering to
provide the required geotechnical engineering work (estimated $17,000- $18,000) and
expanded inspection services on the project (estimated $5,000 - $6,000). Due to
vacancies in the Public Works department, having one firm perform all of the services
on this project will save staff time and facilitate completion of the project.
Staff recommends the City Council approve a change order to allow the agreement with
North Coast Engineering to cover the additional services.
ITEM NUMBER: A-3
DATE: 07/14/15
FISCAL IMPACT:
Authorization of the change order with North Coast Engineering, Inc. would result in the
expenditure of $24,000 in budgeted Route 41 Multi-Purpose Pathway to the Park funds.
The Project is grant funded and is included in the 2015-2017 City Budget.
Design Engineering 150,000$
Construction Contract 399,000
Construction Contingency (10%)39,900
Construction Engineering & Administration 65,840
Total Estimated Costs 654,740$
Regional State Highway Acount Grant 150,000$
State Transportation Improvement Grant 526,000
Total Funding Sources 676,000$
PROJECT FUNDING SURPLUS/(SHORTFALL)21,260$
PROPOSED FUNDING USES
ESTIMATED FUNDING SOURCES
ALTERNATIVES:
None
ATTACHMENTS:
None
ITEM NUMBER: A-4
DATE: 07/14/15
Atascadero City Council
Staff Report – City Clerk
Designation of Voting Delegate -
League of California Cities’ Annual Conference
RECOMMENDATION:
Council designate Council Member Sturtevant as voting delegate at the Annual
Business Meeting of the League of California Cities’ Annual Conference in September
2015, and direct the City Clerk to inform the League of the designation.
DISCUSSION:
This year’s League of California Cities’ Annual Conference is scheduled for
Wednesday, September 30th through Friday, October 2nd, in San Jose. One very
important aspect of the Annual Conference is the Annual Business Meeting when the
membership takes action on conference resolutions. Annual Conference resolutions
guide cities and the League in their efforts to improve the quality, responsiveness and
vitality of local government in California.
Each City Council is asked to designate a voting representative who will be present at
the Annual Business Meeting. The Council may also appoint an alternate for the voting
delegate, if they desire. League bylaws provide that each city is entitled to one vote in
matters affecting municipal or League policy. Council Member Sturtevant will be
attending the annual conference and would be available to serve as delegate.
FISCAL IMPACT:
None
ITEM NUMBER: B-1
DATE: 07/14/15
Atascadero City Council
Staff Report - Community Development Department
Ordinance Implementing Assembly Bill 2188
Providing Expedited Procedures for Small
Residential Rooftop Solar Systems
RECOMMENDATION:
Council introduce for first reading, by title only, a Draft Ordinance approving an
amendment to Title 8 Chapter 5 of the Atascadero Municipal Code, relating to expedited
permitting procedures for small rooftop solar systems.
DISCUSSION:
Assembly Bill No. 2188 provides that it is the policy of the State to promote and
encourage the installation and use of solar energy systems and to limit obstacles to
their use and to minimize the permitting costs of such systems. In furtherance of that
objective, Section 65850.5(g)(1) of the California Government Code requires that, on or
before September 30, 2015, every city and county must adopt an ordinance that creates
an expedited, streamlined permitting process for small residential rooftop solar energy
systems.
The City of Atascadero currently processes and expedites the review of such
applications by reviewing applications and issuing permits over the counter,
electronically and by mail. The City of Atascadero was the first city in San Luis Obispo
County to provide on-line plan check service and a two day plan check turn around. As
of January 1, 2014 we have issued over 340 Photovoltaic permits that combine for over
1.7 million megawatts of power.
The proposed ordinance is exempt from the requirements of the California
Environmental Quality Act (CEQA) pursuant to Section 15061(b)(3) of the CEQA
Guidelines, which states the general rule that CEQA applies only to projects which have
the potential for causing a significant effect on the environment. The proposed
ordinance, which requires a streamlined process for small residential rooftop solar
ITEM NUMBER: B-1
DATE: 07/14/15
energy systems, will not result in any adverse environmental or land use impacts and
has no potential to have a significant effect on the environment.
The City is required to adopt an ordinance as mandated by Government Code Section
65850.5(g)(1). The attached Draft Ordinance is intended to satisfy that requirement. The
Ordinance codifies the requirements of Section 65850.5(g)(1), such as accepting and
approving applications electronically, directing the City’s building official to develop a
checklist of all requirements with which small rooftop solar energy systems shall comply
to be eligible for expedited review, and authorizing the building official to
administratively approve such applications. Due to the solar permit streamlining
process put into place within the last couple of years, the City is currently meeting all of
the requirements of the attached Draft Ordinance.
FISCAL IMPACT:
There is no anticipated fiscal impact with the adoption of this Ordinance as costs would
be recovered through existing building permit fees.
ATTACHMENTS:
1. AB 2188 Solar Energy Permits
2. Draft Ordinance A
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT 1 – AB 2188 Solar Energy Permits
See following:
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 1/6
AB-2188 Solar energy: permits.(2013-2014)
ENROLLED AUGUST 22, 2014
PASSED IN SENAT E AUGUST 20, 2014
PASSED IN ASSEMBLY AUGUST 21, 2014
AMENDED IN SENAT E AUGUST 14, 2014
AMENDED IN SENAT E JULY 01, 2014
AMENDED IN SENAT E JUNE 18, 2014
AMENDED IN ASSEMBLY MAY 08, 2014
AMENDED IN ASSEMBLY MAY 05, 2014
AMENDED IN ASSEMBLY APRIL 21, 2014
CALIFO RNIA LEG ISLATURE— 2013–2014 REG ULAR SESSION
ASSEMBLY BILL N o. 2188
Introduce d by Asse mbly Me mber Muratsuchi
February 2 0 , 2014
An act t o amend Section 714 of t he Ci vil Code , and t o amend Sect i on 65850.5 of t he Government
Code, rel at i ng t o s ol a r ene rgy.
LEG I S LATI VE CO UNS EL'S DI G ES T
AB 21 88 , Muratsuchi. So lar energy: perm its.
(1 ) Existing law pro vides that it is the po licy o f the state to pro mo te and enco urage the use o f so lar energy
systems, as defined, and to limit o bstacles to their use. Existing law states that the im plem entatio n o f
co nsistent statew ide standards to achieve tim ely and co st-effective installatio n o f so lar energy system s is no t
a municipal affair, but is instead a m atter o f statew ide co ncern. Existing law requires a city o r co unty to
adm inistratively appro ve applicatio ns to install so lar energy systems thro ugh the issuance o f a building perm it
o r sim ilar no ndiscretio nary permit. Existing law requires a so lar energy system fo r heating w ater to be certified
by the So lar Rating C ertificatio n C o rpo ratio n o r ano ther natio nally reco gniz ed certificatio n agency.
This bill w o uld specify that these pro visio ns address a statew ide co ncern. The bill w o uld additio nally require a
city, co unty, o r city and co unty to ado pt, o n o r befo re Septem ber 3 0, 20 1 5, in co nsultatio n w ith specified
public entities an o rdinance that creates an expedited, streamlined permitting pro cess fo r sm all residential
ro o fto p so lar energy system s, as specified. The bill w o uld additio nally require a city, co unty, o r city and co unty
to inspect a sm all residential ro o fto p so lar energy system eligible fo r expedited review in a tim ely m anner, as
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 2/6
specified. The bill w o uld pro hibit a city, co unty, o r city and co unty fro m co nditio ning the appro val o f any so lar
energy system permit o n appro val o f that system by an asso ciatio n that m anages a co m m o n interest
develo pm ent. The bill w o uld require a so lar energy system fo r heating w ater in single family residences and
so lar co llecto rs fo r heating w ater in co m m ercial o r sw im m ing po o l applicatio ns to be certified by an accredited
listing agency, as defined.
Because the bill w o uld impo se new duties upo n lo cal go vernments and lo cal agencies, it w o uld impo se a state-
m andated lo cal pro gram .
(2 ) Existing law pro hibits any co venant, restrictio n, o r co nditio n co ntained in any deed, co ntract, security
instrum ent, o r o ther instrum ent affecting the transfer o r sale o f, o r any interest in, real pro perty, and any
pro visio n o f a go verning do cument fro m effectively pro hibiting o r restricting the installatio n o r use o f a so lar
energy system . Existing law exempts fro m that pro hibitio n pro visio ns that im po se reaso nable restrictio ns o n a
so lar energy system that do no t significantly increase the co st o f the system o r significantly decrease its
efficiency o r specified perfo rm ance. Existing law defines the term “significantly,” fo r these purpo ses, w ith regard
to so lar do m estic w ater heating systems o r so lar sw im m ing po o l heating system s that co m ply w ith state and
federal law , to m ean an am o unt exceeding 2 0 % o f the co st o f the system o r decreasing the efficiency o f the
so lar energy system by an am o unt exceeding 20 %, and w ith regard to pho to vo ltaic system s that co m ply w ith
state and federal law , an am o unt no t to exceed $2 ,00 0 o ver the system co st o r a decrease in system
efficiency o f an am o unt exceeding 2 0 %, as specified. Existing law requires a so lar energy system fo r heating
w ater subject to the pro visio ns described abo ve to be certified by the So lar Rating C ertificatio n Co rpo ratio n o r
ano ther natio nally reco gniz ed certificatio n agency.
This bill w o uld instead define the term “significantly,” fo r these purpo ses, w ith regard to so lar do m estic w ater
heating system s o r so lar sw imm ing po o l heating systems that co mply w ith state and federal law , to mean an
amo unt exceeding 1 0% o f the co st o f the system , no t to exceed $1,0 00 , o r decreasing the efficiency o f the
so lar energy system by an am o unt exceeding 1 0 %, and w ith regard to pho to vo ltaic systems that co m ply w ith
state and federal law , an am o unt no t to exceed $1 ,00 0 o ver the system co st o r a decrease in system
efficiency o f an amo unt exceeding 1 0%, as specified. The bill w o uld require a so lar energy system fo r heating
w ater in single family residences and so lar co llecto rs fo r heating w ater in co mm ercial o r sw imm ing po o l
applicatio ns subject to the pro visio ns described abo ve to be certified by an accredited listing agency, as
defined.
(3 ) Existing law requires an applicatio n fo r appro val fo r the installatio n o r use o f a so lar energy system to be
pro cessed and appro ved by the appro priate appro ving entity in the sam e manner as an applicatio n fo r appro val
o f an architectural m o dificatio n to the pro perty and pro hibits the appro ver fro m w illfully avo iding o r delaying
appro val. Existing law requires the appro ving entity to no tify the applicant in w riting w ithin 6 0 days o f receipt o f
the applicatio n if the applicatio n is denied, as specified.
The bill w o uld instead require the appro ving entity to no tify the applicant in w riting w ithin 4 5 days o f receipt o f
the applicatio n if the applicatio n is denied, as specified.
The C alifo rnia C o nstitutio n requires the state to reim burse lo cal agencies and scho o l districts fo r certain co sts
m andated by the state. Statuto ry pro visio ns establish pro cedures fo r m aking that reim bursem ent.
This bill w o uld pro vide that no reimbursem ent is required by this act fo r a specified reaso n.
Vo te: m ajo rity Appro priatio n: no Fiscal C o m mittee: yes Lo cal Pro gram : yes
THE PEO P LE O F THE S TATE O F CALI FO RNI A DO ENACT AS FO LLO WS :
SECTION 1. The Legislature finds and declares all o f the fo llo w ing:
(a) In recent years, the state has bo th enco uraged the develo pment o f inno vative distributed generatio n
techno lo gy and prio ritiz ed the w idespread ado ptio n o f so lar po w er as a renew able energy reso urce thro ugh
pro gram s such as the C alifo rnia So lar Initiative.
(b) Ro o fto p so lar energy is a leading renew able energy techno lo gy that w ill help this state reach its energy and
enviro nm ental go als.
(c) To reach the state’s Millio n So lar Ro o fs go al, hundreds o f tho usands o f additio nal ro o fto p so lar energy
systems w ill need to be deplo yed in the co m ing years.
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 3/6
(
d) Vario us studies, including o ne by the Law rence Berkeley Natio nal Labo rato ry, sho w that, despite the 1 97 8
C alifo rnia So lar Rights Act, declaring that the “im plem entatio n o f co nsistent statew ide standards to achieve the
timely and co st-effective installatio n o f so lar energy system s is no t a municipal affair ... but is instead a matter
o f statew ide co ncern,” the permitting pro cess go verning the installatio n o f ro o fto p so lar energy systems varies
w idely acro ss jurisdictio ns and, co ntrary to the intent o f the law , is bo th an “o bstacle” to the state’s clean
energy and greenho use reductio n go als and a “burdenso me co st” to ho meo w ners, businesses, scho o ls, and
public agencies.
(e) The United States Departm ent o f Energy, thro ugh its SunSho t Initiative, has distributed millio ns o f do llars in
grants to lo cal and state go vernm ents, including C alifo rnia jurisdictio ns, and no npro fit o rganiz atio ns to reduce
the co sts o f distributed so lar thro ugh streamlined and standardiz ed perm itting.
(f) A m o derniz ed and standardiz ed permitting pro cess fo r installatio ns o f sm all-scale so lar distributed
generatio n techno lo gy o n residential ro o fto ps w ill increase the deplo yment o f so lar distributed generatio n, help
to expand access to lo w er inco m e ho useho lds, pro vide so lar custo mers greater installatio n ease, im pro ve the
state’s ability to reach its clean energy go als, and generate much needed jo bs in the state, all w hile m aintaining
safety standards.
SEC. 2. Sectio n 714 o f the C ivil Co de is am ended to read:
714. (a) Any co venant, restrictio n, o r co nditio n co ntained in any deed, co ntract, security instrum ent, o r o ther
instrum ent affecting the transfer o r sale o f, o r any interest in, real pro perty, and any pro visio n o f a go verning
do cum ent, as defined in Sectio n 4 15 0 o r 65 5 2, that effectively pro hibits o r restricts the installatio n o r use o f a
so lar energy system is vo id and unenfo rceable.
(b) This sectio n do es no t apply to pro visio ns that im po se reaso nable restrictio ns o n so lar energy system s.
Ho w ever, it is the po licy o f the state to pro m o te and enco urage the use o f so lar energy system s and to
remo ve o bstacles thereto . Acco rdingly, reaso nable restrictio ns o n a so lar energy system are tho se restrictio ns
that do no t significantly increase the co st o f the system o r significantly decrease its efficiency o r specified
perfo rmance, o r that allo w fo r an alternative system o f co mparable co st, efficiency, and energy co nservatio n
benefits.
(c) (1) A so lar energy system shall m eet applicable health and safety standards and requirem ents impo sed by
state and lo cal permitting autho rities, co nsistent w ith Sectio n 6 5 85 0.5 o f the Go vernment C o de.
(2 ) So lar energy systems used fo r heating w ater in single fam ily residences and so lar co llecto rs used fo r
heating w ater in co m m ercial o r sw im ming po o l applicatio ns shall be certified by an accredited listing agency as
defined in the Plum bing and M echanical C o des.
(3 ) A so lar energy system fo r pro ducing electricity shall also m eet all applicable safety and perfo rm ance
standards established by the C alifo rnia Electrical C o de, the Institute o f Electrical and Electro nics Engineers, and
accredited testing labo rato ries such as Underw riters Labo rato ries and, w here applicable, rules o f the Public
Utilities C o m missio n regarding safety and reliability.
(d) Fo r the purpo ses o f this sectio n:
(1 ) (A) F o r so lar do m estic w ater heating system s o r so lar sw im ming po o l heating system s that co m ply w ith
state and federal law , “significantly” m eans an am o unt exceeding 10 percent o f the co st o f the system, but in
no case m o re than o ne tho usand do llars ($1 ,00 0 ), o r decreasing the efficiency o f the so lar energy system by
an am o unt exceeding 1 0 percent, as o riginally specified and pro po sed.
(B) Fo r pho to vo ltaic system s that co m ply w ith state and federal law , “significantly” means an amo unt no t to
exceed o ne tho usand do llars ($1 ,00 0) o ver the system co st as o riginally specified and pro po sed, o r a
decrease in system efficiency o f an am o unt exceeding 1 0 percent as o riginally specified and pro po sed.
(2 ) “So lar energy system” has the sam e meaning as defined in paragraphs (1) and (2 ) o f subdivisio n (a) o f
Sectio n 8 01 .5.
(e) (1 ) Whenever appro val is required fo r the installatio n o r use o f a so lar energy system , the applicatio n fo r
appro val shall be pro cessed and appro ved by the appro priate appro ving entity in the sam e manner as an
applicatio n fo r appro val o f an architectural m o dificatio n to the pro perty, and shall no t be w illfully avo ided o r
delayed.
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 4/6
(
2 ) F o r an appro ving entity that is an asso ciatio n, as defined in Sectio n 40 80 o r 6 52 8 , and that is no t a public
entity, bo th o f the fo llo w ing shall apply:
(A) The appro val o r denial o f an applicatio n shall be in w riting.
(B) If an applicatio n is no t denied in w riting w ithin 4 5 days fro m the date o f receipt o f the applicatio n, the
applicatio n shall be deem ed appro ved, unless that delay is the result o f a reaso nable request fo r additio nal
info rm atio n.
(f) Any entity, o ther than a public entity, that w illfully vio lates this sectio n shall be liable to the applicant o r o ther
party fo r actual damages o ccasio ned thereby, and shall pay a civil penalty to the applicant o r o ther party in an
amo unt no t to exceed o ne tho usand do llars ($1 ,00 0).
(g) In any actio n to enfo rce co m pliance w ith this sectio n, the prevailing party shall be aw arded reaso nable
atto rney’s fees.
(h) (1) A public entity that fails to co m ply w ith this sectio n m ay no t receive funds fro m a state-spo nso red
grant o r lo an pro gram fo r so lar energy. A public entity shall certify its co m pliance w ith the requirem ents o f this
sectio n w hen applying fo r funds fro m a state-spo nso red grant o r lo an pro gram .
(2 ) A lo cal public entity m ay no t exem pt residents in its jurisdictio n fro m the requirements o f this sectio n.
SEC. 3. Sectio n 658 50 .5 o f the Go vernm ent C o de is amended to read:
65850.5. (a) The implem entatio n o f co nsistent statew ide standards to achieve the tim ely and co st-effective
installatio n o f so lar energy systems is no t a m unicipal affair, as that term is used in Sectio n 5 o f Article XI o f the
C alifo rnia C o nstitutio n, but is instead a m atter o f statew ide co ncern. It is the intent o f the Legislature that lo cal
agencies no t ado pt o rdinances that create unreaso nable barriers to the installatio n o f so lar energy system s,
including, but no t lim ited to , design review fo r aesthetic purpo ses, and no t unreaso nably restrict the ability o f
ho m eo w ners and agricultural and business co ncerns to install so lar energy system s. It is the po licy o f the state
to pro mo te and enco urage the use o f so lar energy systems and to limit o bstacles to their use. It is the intent
o f the Legislature that lo cal agencies co mply no t o nly w ith the language o f this sectio n, but also the legislative
intent to enco urage the installatio n o f so lar energy systems by remo ving o bstacles to , and minim iz ing co sts o f,
perm itting fo r such system s.
(b) A city o r co unty shall adm inistratively appro ve applicatio ns to install so lar energy system s thro ugh the
issuance o f a building perm it o r sim ilar no ndiscretio nary perm it. Review o f the applicatio n to install a so lar
energy system shall be lim ited to the building o fficial’s review o f w hether it meets all health and safety
requirements o f lo cal, state, and federal law . The requirements o f lo cal law shall be lim ited to tho se standards
and regulatio ns necessary to ensure that the so lar energy system w ill no t have a specific, adverse im pact upo n
the public health o r safety. Ho w ever, if the building o fficial o f the city o r co unty m akes a finding, based o n
substantial evidence, that the so lar energy system co uld have a specific, adverse im pact upo n the public health
and safety, the city o r co unty m ay require the applicant to apply fo r a use perm it.
(c) A city, co unty, o r city and co unty m ay no t deny an applicatio n fo r a use permit to install a so lar energy
system unless it m akes w ritten findings based upo n substantial evidence in the reco rd that the pro po sed
installatio n w o uld have a specific, adverse im pact upo n the public health o r safety, and there is no feasible
m etho d to satisfacto rily m itigate o r avo id the specific, adverse impact. The findings shall include the basis fo r
the rejectio n o f po tential feasible alternatives o f preventing the adverse im pact.
(d) The decisio n o f the building o fficial pursuant to subdivisio ns (b) and (c) m ay be appealed to the planning
co m m issio n o f the city, co unty, o r city and co unty.
(e) Any co nditio ns im po sed o n an applicatio n to install a so lar energy system shall be designed to mitigate the
specific, adverse im pact upo n the public health and safety at the lo w est co st po ssible.
(f) (1) A so lar energy system shall m eet applicable health and safety standards and requirem ents im po sed by
state and lo cal permitting autho rities.
(2 ) So lar energy system s fo r heating w ater in single family residences and so lar co llecto rs used fo r heating
w ater in co m mercial o r sw im m ing po o l applicatio ns shall be certified by an accredited listing agency as defined
in the C alifo rnia Plumbing and Mechanical C o des.
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 5/6
(
3 ) A so lar energy system fo r pro ducing electricity shall meet all applicable safety and perfo rmance standards
established by the Califo rnia Electrical Co de, the Institute o f Electrical and Electro nics Engineers, and accredited
testing labo rato ries such as Underw riters Labo rato ries and, w here applicable, rules o f the Public Utilities
C o m m issio n regarding safety and reliability.
(g) (1) On o r befo re Septem ber 3 0, 20 15 , every city, co unty, o r city and co unty, in co nsultatio n w ith the lo cal
fire department o r district and the utility directo r, if the city, co unty, o r city and co unty o perates a utility, shall
ado pt an o rdinance, co nsistent w ith the go als and intent o f subdivisio n (a), that creates an expedited,
stream lined permitting pro cess fo r sm all residential ro o fto p so lar energy systems. In develo ping an expedited
perm itting pro cess, the city, co unty, o r city and co unty shall ado pt a checklist o f all requirem ents w ith w hich
sm all ro o fto p so lar energy systems shall co mply to be eligible fo r expedited review . An applicatio n that satisfies
the info rm atio n requirem ents in the checklist, as determ ined by the city, co unty, and city and co unty, shall be
deem ed co m plete. Upo n co nfirmatio n by the city, co unty, o r city and co unty o f the applicatio n and suppo rting
do cum ents being co m plete and m eeting the requirem ents o f the checklist, and co nsistent w ith the o rdinance, a
city, co unty, o r city and co unty shall, co nsistent w ith subdivisio n (b), appro ve the applicatio n and issue all
required permits o r autho riz atio ns. Upo n receipt o f an inco m plete applicatio n, a city, co unty, o r city and co unty
shall issue a w ritten co rrectio n no tice detailing all deficiencies in the applicatio n and any additio nal info rm atio n
required to be eligible fo r expedited perm it issuance.
(2 ) The checklist and required perm itting do cumentatio n shall be published o n a publically accessible Internet
Web site, if the city, co unty, o r city and co unty has an Internet W eb site, and the city, co unty, o r city and
co unty shall allo w fo r electro nic subm ittal o f a permit applicatio n and asso ciated do cum entatio n, and shall
autho riz e the electro nic signature o n all fo rm s, applicatio ns, and o ther do cumentatio n in lieu o f a w et signature
by an applicant. In develo ping the o rdinance, the city, co unty, o r city and co unty shall substantially co nfo rm its
expedited, streamlined perm itting pro cess w ith the reco m mendatio ns fo r expedited perm itting, including the
checklists and standard plans co ntained in the m o st current versio n o f the C alifo rnia So lar Permitting
Guidebo o k and ado pted by the G o verno r’s Office o f Planning and Research. A city, co unty, o r city and co unty
m ay ado pt an o rdinance that m o difies the checklists and standards fo und in the guidebo o k due to unique
clim actic, geo lo gical, seism o lo gical, o r to po graphical co nditio ns. If a city, co unty, o r city and co unty determ ines
that it is unable to autho riz e the acceptance o f an electro nic signature o n all fo rm s, applicatio ns, and o ther
do cum ents in lieu o f a w et signature by an applicant, the city, co unty, o r city and co unty shall state, in the
o rdinance required under this subdivisio n, the reaso ns fo r its inability to accept electro nic signatures and
acceptance o f an electro nic signature shall no t be required.
(h) Fo r a sm all residential ro o fto p so lar energy system eligible fo r expedited review , o nly o ne inspectio n shall
be required, w hich shall be do ne in a tim ely manner and m ay include a co nso lidated inspectio n, except that a
separate fire safety inspectio n may be perfo rmed in a city, co unty, o r city and co unty that do es no t have an
agreem ent w ith a lo cal fire autho rity to co nduct a fire safety inspectio n o n behalf o f the fire autho rity. If a sm all
residential ro o fto p so lar energy system fails inspectio n, a subsequent inspectio n is autho riz ed, ho w ever the
subsequent inspectio n need no t co nfo rm to the requirem ents o f this subdivisio n.
(i) A city, co unty, o r city and co unty shall no t co nditio n appro val fo r any so lar energy system perm it o n the
appro val o f a so lar energy system by an asso ciatio n, as that term is defined in Sectio n 40 80 o f the Civil C o de.
(j) The fo llo w ing definitio ns apply to this sectio n:
(1 ) “A feasible m etho d to satisfacto rily m itigate o r avo id the specific, adverse im pact” includes, but is no t
limited to , any co st-effective metho d, co nditio n, o r m itigatio n im po sed by a city, co unty, o r city and co unty o n
ano ther sim ilarly situated applicatio n in a prio r successful applicatio n fo r a permit. A city, co unty, o r city and
co unty shall use its best effo rts to ensure that the selected m etho d, co nditio n, o r mitigatio n m eets the
co nditio ns o f subparagraphs (A) and (B) o f paragraph (1 ) o f subdivisio n (d) o f Sectio n 7 14 o f the C ivil Co de.
(2 ) “Electro nic subm ittal” m eans the utiliz atio n o f o ne o r m o re o f the fo llo w ing:
(A) Em ail.
(B) The Internet.
(C ) F acsim ile.
(3 ) “Sm all residential ro o fto p so lar energy system ” means all o f the fo llo w ing:
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
9/18/2014 Bill Text - AB-2188 Solar ener g y: per mits.
http://leg info.leg islature.ca.g ov/faces/billNavClient.xhtml?bill_id=201320140AB2188 6/6
(
A) A so lar energy system that is no larger than 1 0 kilo w atts alternating current nam eplate rating o r 3 0
kilo w atts therm al.
(B) A so lar energy system that co nfo rm s to all applicable state fire, structural, electrical, and o ther building
co des as ado pted o r am ended by the city, co unty, o r city and co unty and paragraph (3 ) o f subdivisio n (c) o f
Sectio n 7 14 o f the Civil C o de.
(C ) A so lar energy system that is installed o n a single o r duplex fam ily dw elling.
(D) A so lar panel o r m o dule array that do es no t exceed the m axim um legal building height as defined by the
autho rity having jurisdictio n.
(4 ) “So lar energy system ” has the sam e m eaning set fo rth in paragraphs (1) and (2 ) o f subdivisio n (a) o f
Sectio n 8 01 .5 o f the C ivil C o de.
(5 ) “Specific, adverse im pact” means a significant, quantifiable, direct, and unavo idable im pact, based o n
o bjective, identified, and w ritten public health o r safety standards, po licies, o r co nditio ns as they existed o n the
date the applicatio n w as deemed co mplete.
SEC. 4. No reimbursement is required by this act pursuant to Sectio n 6 o f Article XIII B o f the C alifo rnia
C o nstitutio n because a lo cal agency o r scho o l district has the autho rity to levy service charges, fees, o r
assessm ents sufficient to pay fo r the pro gram o r level o f service m andated by this act, w ithin the m eaning o f
Sectio n 1 75 5 6 o f the G o vernm ent C o de.
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 1
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 2
ATTACHMENT 2 – Draft Ordinance A
DRAFT ORDINANCE A
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, AMENDING THE ATASCADERO
MUNICIPAL CODE BY ADDING SECTION 8-5.102
RELATING TO EXPEDITED PERMITTING PROCEDURES FOR SMALL
ROOFTOP SOLAR SYSTEMS
The City Council hereby finds and declares as follows:
WHEREAS, the State of California adopted Assembly Bill 2188 and California
Government Code Section 65850.5(a) provide that it is the policy of the State to promote and
encourage the installation and use of solar energy systems by limiting obstacles to their use and
by minimizing the permitting costs of such systems; and
WHEREAS, AB 2188 and Section 65850.5 of the California Government Code mandate
that, on or before September 30, 2015, every city, county, or city and county shall adopt an
ordinance, consistent with the goals and intent of Government Code Section 65850.5(a), that
creates an expedited, streamlined permitting process for small residential rooftop solar energy
systems;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ATASCADERO
HEREBY ORDAINS AS FOLLOWS:
SECTION 1. Findings for Approval. The City Council finds as follows:
1. The proposed ordinance is consistent with Assembly Bill 2188 and California
Government Code 65850.5 and these regulations mandate its adoption.
2. The proposed ordinance is exempt from CEQA pursuant to Section 15061(b)(3)
under the general rule as CEQA only applies to projects which have the potential to
cause a significant effect on the environment.
SECTION 2. Approval. The City Council of the City of Atascadero, in a regular session
assembled on July 14, 2015, held a public hearing and introduced for first reading by title
only, an ordinance that adds Section 8-5.102 to the Atascadero Municipal Code to read in
full as follows:
Title 8 Building Code
Section 8-5.102 Small Residential Rooftop Solar Energy System Review Process.
A. The following words and phrases as used in this section are defined as follows:
“Electronic submittal” means the utilization of one or more of the following:
1. Email
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 2
2. The internet
3. Facsimile
“Small residential rooftop solar energy system” means all of the following:
1. A solar energy system that is no larger than 10 kilowatts alternating current
nameplate rating or 30 kilowatts thermal.
2. A solar energy system that conforms to all applicable state fire, structural,
electrical, and other building codes as adopted or amended by the City and paragraph (iii)
of subdivision (c) of Section 714 of the Civil Code, as such section or subdivision may be
amended, renumbered, or redesignated from time to time.
3. A solar energy system that is installed on a single or duplex family dwelling.
4. A solar panel or module array that does not exceed the maximum legal building
height as defined by the authority having jurisdiction.
“Solar energy system” has the same meaning set forth in paragraphs (1) and (2) of
subdivision (a) of Section 801.5 of the Civil Code, as such section or subdivision may be
amended, renumbered, or redesignated from time to time.
B. Section 65850.5 of the California Government Code provides that, on or before September 30,
2015, every city, county, or city and county shall adopt an ordinance that creates an expedited,
streamlined permitting process for small residential rooftop solar energy systems.
C. Section 65850.5 of the California Government Code provides that in developing an expedited
permitting process, the city, county, or city and county shall adopt a checklist of all requirements
with which small rooftop solar energy systems shall comply to be eligible for expedited review.
The building official is hereby authorized and directed to develop and adopt such checklist.
D. The checklist shall be published on the city’s internet website. The applicant may submit the
permit application and associated documentation to the City’s building division by person, mail,
or electronic submittal together with any required permit processing and inspection fees. In the
case of electronic submittal, the electronic signature of the applicant on all forms, applications
and other documentation may be used in lieu of a wet signature.
E. Prior to submitting an application, the applicant shall:
1. Verify to the applicant’s reasonable satisfaction through the use of standard
engineering evaluation techniques that the support structure for the small residential
rooftop solar energy system is stable and adequate to transfer all wind, seismic, and dead
and live loads associated with the system to the building foundation; and
2. At the applicant’s cost, verify to the applicant’s reasonable satisfaction using standard
electrical inspection techniques that the existing electrical system including existing line,
load, ground and bonding wiring as well as main panel and subpanel sizes are adequately
sized, based on the existing electrical system’s current use, to carry all new photovoltaic
electrical loads.
F. For a small residential rooftop solar energy system eligible for expedited review, only one
inspection shall be required, which shall be done in a timely manner and may include a
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 2
consolidated inspection by the Chief Building Official and Fire Chief. If a small residential
rooftop solar energy system fails inspection, a subsequent inspection is authorized; however the
subsequent inspection need not conform to the requirements of this subsection.
G. An application that satisfies the information requirements in the checklist, as determined by
the building official, shall be deemed complete. Upon receipt of an incomplete application, the
building official shall issue a written correction notice detailing all deficiencies in the application
and any additional information required to be eligible for expedited permit issuance.
H. Upon confirmation by the building official of the application and supporting documentation
being complete and meeting the requirements of the checklist, the building official shall
administratively approve the application and issue all required permits or authorizations. Such
approval does not authorize an applicant to connect the small residential rooftop energy system
to the local utility provider’s electricity grid. The applicant is responsible for obtaining such
approval or permission from the local utility provider.
SECTION 2. Severability. If any section, subsection, phrase, or clause of this ordinance is for
any reason held to be unconstitutional, such decision shall not affect the validity of the remaining
portions of this ordinance.
The City Council hereby declares that it would have passed this ordinance and each section,
subsection, phrase or clause thereof irrespective of the fact that any one or more sections,
subsections, phrases, or clauses be declared unconstitutional.
SECTION 3. Effective Date. This ordinance shall take effect thirty (30) days after passage
thereof.
SECTION 4. Publication. A summary of this ordinance shall be published twice: at least five
days prior to its final passage in the Atascadero News, a newspaper published and circulated in
the City of Atascadero, and; before the expiration of fifteen (15) days after its final passage, in
the Atascadero News, a newspaper published and circulated in the City of Atascadero. A copy
of the full text of this ordinance shall be on file in the City Clerk’s Office on and after the date
following introduction and passage and shall be available to any interested member of the public.
ITEM NUMBER: B-1
DATE: 07/14/15
ATTACHMENT: 2
INTRODUCED at a regular meeting of the City Council held on _____________, and PASSED
and ADOPTED by the City Council of the City of Atascadero, State of California, on
____________, by the following roll call vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
ATTEST: CITY OF ATASCADERO
_____________________________ _________________________
Marcia McClure Torgerson, C.M.C., Tom O’Malley, Mayor
City Clerk
APPROVED AS TO FORM:
______________________________
Brian A. Pierik, City Attorney
ITEM NUMBER: C-1
DATE: 07/14/15
Atascadero City Council
Staff Report – City Manager’s Office
City of Atascadero
Branding Process Review & Logo Presentation
RECOMMENDATION:
Council review the handouts of the Branding process, Creative Brief, Image assessment
and summary of the Five Senses exercise, and provide input and ideas on each of the
three logos to be presented by Verdin Marketing.
DISCUSSION:
As a follow up to the Ten Year Visioning Workshop Report by the Coraggio Group, the
number one focus was to establish a brand image that will tell the story of Atascadero
and what the City has to offer.
From the workshop, the four propelling questio ns to keep in mind as we create, review
and implement the vision are as follows:
1. The brand will need to attract tourists to Atascadero without having wine or
beaches;
2. The brand will need to promote the City as is without any kind of new attractions
or “product”;
3. An image that will be the base of what the City does in promotional efforts to pull
people downtown as it continues to develop;
4. Build consensus with a plan that has so many different priorities.
This branding process that Verdin Marketing is assisting with is the first step in an
overall marketing plan to highlight the City’s assets, attract tourism and improve the City
for residents. The tourism focus, in conjunction with the ATBID, is to attract visitors to
come to Atascadero; and the City’s focus is to have those visitors, city residents and
SLO County residents, stay, spend and enjoy Atascadero.
ITEM NUMBER: C-1
DATE: 07/14/15
The Special Meeting held on June 11, 2015, was the first stage of the branding exercise
to define the people, characteristics and the attractions that make Atascadero unique. In
this meeting, we reviewed the Branding Process, provided a recap of the Intake session
where we shared our ideas and, based on the input we received from that session, we
are here today to see the results of the work that will make up our overall brand.
Verdin Marketing will go through a brief history of the process and discussions that have
brought us to this point. They will be presenting the research and logos that are a result
of these meetings and that also reflect the Ten-Year Visioning Workshop Report from
the Coraggio Group. The agenda packet includes the history and a summary of what
was covered during the June 11th Special Meeting. After presentation tonight, the logos
will be made available for up to three weeks for public comment. Based on feedback,
the next City Council meeting will present the logo and introduce color to the logo of
choice.
FISCAL IMPACT: None
ALTERNATIVES:
The Council may decide to not proceed with the Branding process.
ATTACHMENTS:
1. Branding Process 360
2. Image Assessment & Tourism Landscape
3. Five Senses Summary
4. Creative Brief
1. Explore
Research and analysis of the current state of the
brand and of competitors. Identification of
important benefits which serve as building blocks
to the overall brand. Assessment of all internal
and external representation of the brand.
2. Envision
Inspirational, memorable and crisp idea that
captures what the brand should stand for in the
target’s heart and mind versus its competition.
The unique long-term personality, image or
attitude of the brand. Development or refining of
positioning statement, mission statement and
core values.
3. Execute
Implementation of brand elements, transforming
the visuals and messaging developed into the
external manifestation of the brand.
4. Evaluate
Ongoing monitoring to metrics and continuous
adjustments, as needed, to reach goals.
5. Enhance
Celebration of small and large successes; kudos to
the team and showing recognition where it’s due.
Branding Process
Our proprietary Verdin
360™ process enables
us to effectively delve
into a brand and get to
the foundational
aspects that create
brand advocates and
build success. Our
process will allow us to
determine the essence
of your brand – defining
what makes your
unique and desirable to
the target audiences.
From here, we can
develop a spot-on
marketing plan to
expand the reach and
credibility of your brand.
360TM
1 . E x p lore
2
.
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nvi
sion 5. Enhance a
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a
djust, as needed.
w h e r e y ou are now.
b
e
a
nd how to get there. leveraging for growth.D i s c o v e r and def ne
P
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a
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wher
e you want to Celebrate successes; assess 4
. E
valuate 3 . E x e cute Me
a
s
ure performance B r i n g th e plan to life. ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 1
Image Assessment for Visit Atascadero – WHERE YOU ARE TODAY
Where you are today: A place to visit that is centrally located, close to all Central Coast attractions.
Where you want to be: A Central Coast destination contender where visitors can experience Americana.
How to get there: Develop a captivating identity that embodies Atascadero’s charm.
Logo
Opportunities: Change brand to visually showcase the rich
character of the scenery, history and people of Atascadero. Hint
at the Americana experience one can expect from Atascadero.
VisitAtascadero.com
Opportunities: Bring in the look and feel developed in the new
logo and color palette phase to help the visitor get a feel for
Atascadero, starting with the website. Set the expectation in
the online experience.
Visit Atascadero Facebook Page
Opportunities: Showcase the newly created logo and materials
to further solidify the brand personality and expectation.
Brochure
Opportunities: Carry through the identity
to the brochure to reinforce the brand
personality. Create a connection between
the website identity and the brochure.
Color
Opportunities: Revise to feature colors that show what a visitor
will see in the downtown and surrounding areas of Atascadero.
Additionally, bring forward an Americana feel with the color palette.
41
46 W
46 E
58
101
101San Simeon
Cambria Paso Robles
Morro Bay
□ Hearst Castle
SLOAirport
Avila Beach
San Luis Obispo
Pismo Beach
N
San Francisco
Los Angeles
Open 7 days a week
Adults 12 & over - $7.00
Children 3 to 11 - $5.00
Seniors 65 & over - $6.00
Children 2 & under - FREE
Within Reach of....
San Francisco – 3.5 Hours
Paso Robles Wine Region – 10 minutes
Los Angeles – 3.5 Hours
San Luis Obispo – 20 minutes
Santa Margarita Lake – 20 minutes
Edna Valley Wine Region – 25 minutes
Hearst Castle/San Simeon - 45 minutes
Cambria – 40 minutes
Cayucos – 25 minutes
Morro Bay – 15 minutes
Pismo Beach – 30 minutes
To plan your Central Coast visit and become eligible for exclusive travel offers, please go to:
VisitAtascadero.com. (888) 55.VISIT
6904 El Camino Real, Atascadero, CA 93422
For information on Atascadero go to VisitAtascadero.com or call
(888) 55-VISIT. For the latest news on the area visit our Atascadero
Travel blog, join us on Facebook facebook.com/visitatascadero and
follow us on Twitter.
Photos by: Hearst Castle is a registered trademark of Hearst Castle® / California State
Parks. All Rights Reserved.
VisitAtascadero.com. (888) 55.VISIT
VisitAtascadero.com
(888) 55.VISIT
The spectacular Historic Atascadero City Hall, originally built
in 1918, has been restored above and beyond its original
grandeur after the 2003 San Simeon Earthquake and is now
open for visitors to tour the architecture and museum exhibit of
Atascadero’s fascinating roots on docent led tours offered by
the Atascadero Historical Society. More information on days and
times can be found at VisitAtasccadero.com
From luxurious Inns to leading brand hotels,
budget friendly and specialty accommodations,
VisitAtascadero offers value and a variety of accommodations,
along with exclusive packages and getaway offers.
Whether if’s a cozy café or full meal paired
with local wine you’re after, Atascadero has
over 60 restaurants that take your culinary
experience seriously. Expect fresh local ingredients served up
with warm hospitality when you dine in Atascadero.
Go to VisitAtascadero.com for lodging specials, packages and getaway giveaways.
Historic City Hall
Stay
Savor Photo: Dennis Swanson, Studio 101
WestPhoto: Dennis Swanson, Studio 101 West
805-461-5080 charlespaddockzoo.org9100 Morro Road, Atascadero, CA 93422
Charles Paddock Zoo
Observe more than 200 animals up close in their naturalistic habitats
at the Charles Paddock Zoo, situated on five park-like acres within the
beautiful Atascadero Lake Park. As one of only 220 accredited zoos
and aquariums in North America, the Charles Paddock Zoo is a unique
facility devoted to wildlife conservation, education and research.
Participate in special events that are always happening at the Zoo,
including camps, educational programs, Animal Olympics, Ice cream
Zoofaris and more. There is something fun
waiting for everyone, of every age, at the
Charles Paddock Zoo.Photo: Valerie McGill
Atasc_1936-13_Brochure_v9.indd 1 9/17/13 10:51 AM
Discover miles of vineyards in the Paso Robles wine
region, producing more than 40 varietals – from
Spanish to Italian, Bordeaux to Rhône, including the
area’s heritage variety, Zinfandel. Tour and taste at
the world class wineries with roots in Paso Robles,
or take the way-out wine trails dotted with boutique
wineries.
Pick your path – you can’t go wrong.
Halfway between Paso Robles
Wine Country and Edna Valley,
Atascadero is the perfect
location to begin a wine
country adventure, with
more than 250 wineries to
choose from, all boasting
climates perfect for producing
world-class wines.
For a complete guide to Paso Robles and Edna Valley wineries, go to
VisitAtascadero.com
The budding Edna Valley wine region winds for a
dozen miles from Arroyo Grande to San Luis Obispo
and retains a distinctive, back road California charm.
Home to more than 3,000 acres of vineyards and
17 tasting rooms, the coastal influence in this region
reflects in the wine quality and distinct flavors that
are sure to please any palate.
Atascadero Lake Park
An oasis for everyone’s
enjoyment, the Lake Park
features a scenic walking path
and multiple recreation areas
for BBQs, picnics and bocce ball
along with a wading pool and
summertime boat and kayak
rentals.
Margarita Adventures
Zipline Canopy Tours
A thrilling perspective on a true
California landmark—the historic Santa
Margarita Ranch, starts with an epic
1,300-ft. valley crossing and finishes with
vineyard views. Afterwards, wind down
by sampling wines from the Ranch.
Golf
Chalk Mountain Golf Course is
ideally situated amongst lush
ancient oak groves on rolling
hills. A meandering creek
and undulating greens add
character this challenging
championship 18-hole, par-72
course.
Galaxy Theater
Stop in for a movie and enjoy
the state of the art projection
and sound, stadium seating and
plush rocker chairs. This is only
theatre on the Central Coast to
offer DBOX motion chairs that
move along with the action on
the screen as well as an intimate
VIP lounge serving beer and
wine.
Edna Valley Wine Region
Paso Robles Wine Region
Playground for Everyone
Discover the Heart of the Central Coast
Nestled in the Heart of California’s Central Coast,
Atascadero is a charming destination where there’s a
warm smile around every corner and always adventures
to be found. Peruse the quaint, historic downtown
sprinkled with art galleries, antique shops, wine bars,
spas, restaurants and a town square that’s buzzing with
seasonal festivals, concerts and car shows. Take a stroll,
picnic or play along Atascadero’s beautiful Lake Park,
home to food and wine festivals as well as the Charles
Paddock Zoo and The Faces of Freedom sculpture.
Midway between Los Angeles and San Francisco,
Atascadero is the perfect spring board to dive into a
fun-filled Central Coast experience with its proximity to
the Pacific Ocean, hundreds of wineries, golfing, hiking,
ziplining and the world famous Hearst Castle. We invite
you to discover these limitless diversions and experience
the open arm hospitality that truly makes Atascadero
the Heart of the Central Coast.
VisitAtascadero.com. (888) 555.VISIT VisitAtascadero.com. (888) 555.VISIT VisitAtascadero.com. (888) 555.VISIT
The Tradition of Wine and Farm-to-Table
There’s something happening virtually every
weekend in Atascadero. Whether you’re
interested in live music, wine festivals, rodeos
or family fun, the options are endless. For a
complete list of events and happenings, go to:
VisitAtascadero.com
Events
Atascadero Wine Festival
Ice Cream Zoofari at the Charles Paddock Zoo
Hot El Camino Cruise Night and Classic Car Show
Summer Concerts in the Lake Park ( Tuesdays & Saturdays)
Creston Classic Rodeo
Colony Days Celebration & Parade
“Zoo Boo” Halloween Carnival
Holiday Tree Lighting Ceremony
Wildflower Triathalon
And more! Photos: Dennis Swanson, Studio 101 WestAtasc_1936-13_Brochure_v9.indd 2 9/17/13 10:51 AM
PREPARED ON 07/06/15 BY
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 2
TRAVEL PASO VISIT ARROYO GRANDE VISIT SANTA YNEZ VALLEY
Tourism Landscape for Visit Atascadero
Travel Paso provides an overall experience expectation
through color and imagery, especially in their website.
Visit Arroyo Grande gives the visitor an experience in simply
visiting the website and carries through to facebook in the
form of creative cover photos. The logo visually suggests
what their tagline promises: Vintage California.
Visit Santa Ynez Valley shows off their naturally beautiful
landscapes, making it feel like the visitor is right there. The
experience starts at this first introduction.
PREPARED ON 07/06/15 BY
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 2
REPORT from verdin
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
City of Atascadero Five Senses Exercise
DATE: JUNE 11, 2015
WHAT DOES ATASCADERO…
Taste like?
• Comfort food – Mac & Cheese
• Meat loaf
• Sunday dinner
• In – N – Out
• Burger king
• Ginger cookies
• Home
• Apple pie
• BBQ in the Park
• Home grown gardens, freshly transformed
into mouthwatering family picnics by
thoughtful artisans creating food for thought,
soul and any appetite.
Sound like?
• Colony Day Parade
• Concerts in the Park
• Community band
• Birds singing
• Train whistle
• Quiet; by Nature. And quiet by nature… with
periodic interludes from a variety of
musicians… from then and now.
• Children’s laughter
• Outdoor activities
• Crickets and frogs
• Crows at 5 AM
• Roosters
• Zoo animals
Feel like?
• Hometown Americana
• Sigh of relief
• Seasons
• Warm Summer’s eve
• Pair of favorite well-worn shoes
• Casual lifestyle
• Cool evening breeze caressing majestic Oak
tress, while dangling your feet in the lake,
with a sense of wildlife nearby.
• Lab puppy – warm, energy, happy
• Welcoming and inviting
• Down home
• Accepting
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 3
REPORT from verdin
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
Smell like?
• Grassy fields
• Country
• Historic orchards, re-tantalizing your taste
buds with memories of homemade pies.
• Auto repair shop on a hot day
• Winter morning
• Fireplace
• Pancakes
• Sylvester’s burgers
• Fresh lavender
• Honeysuckle
Look like?
• Eclectic, unique
• Country
• Wildlife
• Oak tree
• Clouds rolling over mountains
• History, living humbly with all the comforts
of home and the excitement of festivals.
• Weather
• Tuesday night BBQ in the park
• Volunteerism
• Community
• Grand and proud
• Caring
• Norman Rockwell
• Hub
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 3
CREATIVE BRIEF from verdin
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
1
CLIENT: CITY OF ATASCADERO MEETING DATE: 6/11/15
Positioning Statement
Atascadero is a beautiful and authentic city of outdoor recreation, culinary adventures, and welcoming
hospitality. It’s a safe place where the arts and history thrive, and the diversity of experience, generosity of
spirit, and small-town ambiance are here to be enjoyed by visitors and residents alike.
Target Audience
Visitors, city residents, SLO County residents
• Foodies/wine enthusiasts
• Active retirees
• Families
• Key event travelers
• Outdoor enthusiasts
Desired Action:
What do we want the audience to do and when do we want them to do it?
We want visitors to travel, spend, stay and enjoy Atascadero.
Key Selling Point:
What is the single most important benefit we need to communicate to the consumer that will persuade
them to act as we wish? What is the principle benefit?
Atascadero is California as it used to be. With classic roots, Atascadero is a traditional American town that
offers authentic experiences with a blend of affordability and access to family friendly activities.
Support:
Why should they believe us? Attributes & credibility:
Top five attributes:
1. Classic Americana
2. Garden to table/artisan
3. Recreation (human-powered)
4. Key events
5. Historic tourism/historic California
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 4
CREATIVE BRIEF from verdin
verdinmarketing.com
3580 Sacramento Dr. #110, San Luis Obispo, CA 93401 t 805 541 9005 f 805 541 9007
2
Image to Project:
Define the visual tone. (Example: fun, formal, serious, etc.)
Classic Americana
Hometown feel
Down to earth
Friendly
Rugged
Visual Direction:
Themes, colors, fonts, ideas, photography/imagery?
Bring in Americana theme, colors and textures that are found in the town.
Client Signature: Date:____________________
ITEM NUMBER: C-1
DATE: 07/14/15
ATTACHMENT: 4