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HomeMy WebLinkAboutTBID_2015-06-16_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Tuesday, June 16, 2015 at 2:00 P.M. Atascadero City Hall - 6500 Palma Avenue, Room 106 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Jiten Patel, Best Western Plus Colony Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Linda Hendy, Chamber of Commerce Board Member Diane Helbert, Brū Coffeehouse APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – May 19, 2015  Action: Board approve the Draft Action Minutes of May 19, 2015. [City Manager’s Office] B. BUSINESS ITEMS 1. ATBID Operations - Budget Development  Action: Board to approve or amend proposed budget. Then to recommend for presentation to City Council.  Fiscal Impact: $243,830 2. Marketing Plan  Action: Board to approve or amend final marketing plan as prepared by Verdin Marketing.  Fiscal Impact: $75,000 3. Media Budget  Action: Verdin Maketing to provide detailed budget outlining specific outlets and amounts for the utilization of the approved advertising budget.  Fiscal Impact: $26,000 4. Mid State Fair, Brews & Blues Sponsorship Opportunity  Action: Board to discuss then approve or deny sponsorship opportunity.  Fiscal Impact: $10,000 5. Additional Savor Main Event Shuttle  Action: Board to consider opportunity to add additional shuttle services from Atascadero hotels during the Savor Main Event  Fiscal Impact: TBD 6. Marketing Committee  Action: Board to appoint members to compile a marketing committee that will meet as needed to provide direction for marketing efforts. Committee must include at least one ATBID Board member  Fiscal Impact: None C. UPDATES 1. Deputy City Manager Update – Terrie Banish a. Update on City of Atascadero Special Branding Meeting with Verdin Marketing – June 11th b. Highway 41 Corridor Workshop Update c. Atascadero Zoo – Baby Flamingo Update 2. City Clerk Update on Proposed Bylaws – Marcia Torgerson 3. Annual Report – Final copy utilized in renewal with City Council 4. Marketing Update – Ashlee Akers a. Verdin Marketing Monthly Report D. BOARD MEMBER COMMENTS: E. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.