HomeMy WebLinkAboutTBID_2015-02-25_Agenda
SPECIAL MEETING
ADVISORY BOARD FOR THE
ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT1
AGENDA
Wednesday, February 25, 2015
2:00 P.M.
Atascadero City Hall
6500 Palma Avenue, Room 306
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Jiten Patel, Best Western Plus Colony Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Linda Hendy, Chamber of Commerce
Board Member Diane Helbert, Brū Coffeehouse
APPROVAL OF AGENDA:
PUBLIC COMMENT: (This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.)
1 On April 23rd, 2013, the Atascadero City Council Adopted Ordinance No. 568, adding Chapter 16 to Title 3 of the
Atascadero Municipal Code, Establishing the Atascadero Tourism Business Improvement District.
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – January 21, 2015
Recommendation: Board approve the Draft Action Minutes of January 21,
2015. [City Manager’s Office]
2. Advisory Board Draft Action Minutes – January 26, 2015
Recommendation: Board approve the Draft Action Minutes of January 26,
2015. [City Manager’s Office]
B. BUSINESS ITEMS
1. Selection of Firm for Public Relations and Marketing Services
Fiscal Impact: The RFP listed an estimated overall budget for lodging
business strategic marking plan at a range of $50,000 to $75,000 for a 12
month period. These services are budgeted in the Atascadero TBID Fund.
Recommendation: Advisory Board select one firm to recommend to the City
Council for the TBID Public Relations & Marketing position.
2. Consideration of TBID Support Position
Fiscal Impact: The Fiscal Impact will depend on how the TBID Board decides
to structure the role for this position.
Recommendation: Advisory Board:
1. Discuss TBID’s support needs and give staff direction,
OR
2. Recommend the City Manager execute an agreement with Bid Red
Marketing for the TBID Support position.
C. BOARD MEMBER COMMENTS:
Chairperson Patel
Chairperson Patel would like the TBID Board to dire ct staff to place, on a future
agenda, the Piedras Blancas Monument Initiative for your consideration.
D. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470-
3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the
City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.